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M       A       G       A       Z        I        N 

CLEVELAND  PUBLIC  LIBRARY 
BUSINESS  INFORMATION  BUREAU 


MAR     7  1956 


ANNUAL 


kn 


PRODUCTIOIN 


REVIEW*  1956 


the  buyer's  guide 
&  index  to  qualified 
business  &  television 
film    producers 


1-volume  17     1 


TWO     DOULARS 


MEETS  THE  DEMAND! 


6Yci5. 


Pathe's  Hollywood  laboratories  have 
doubled  their  35mm  Pathecolor  processing 
facilities.  The  greatly  increased  demand  for 
Pathecolor  has  been  met  with  a  $250,000 
installation  that  spells  good  news  for  the 
West  Coast  producer. . . 

And  16mm  processing  also  gets  a  boost 
from  new  high  speed  developing  and  print- 
ing equipment.  Naturally,  Pathe"s  utmost 
quality  and  service  have  kept  pace  with  the 
new  facilities. 


LOOKING  FOR  QUALITY?.. .LOOK  TO  PATHECOLOR! 


S'^lik 


e  color  in  every  scene 


CALL  OR  WRITE 


Laboratories,  Inc. 


HOllYWOOD   6823   Santa  Monica   Blvd.     •     Hollywood  9-3961     •     NEW  YORK   105   East   I06th  Street    •    TRafalgar  6-1120 


GREAT  MOTION   PICTURES  ARE  PROCESSED  BY  ^^^2 


mM^\ 


Laboratories,  Inc.  is  a  subsidior 


SAPEAKE  INDUSTRIES,  INC. 


MEMO 


57-   ^6538 


TO   ADVERTISING    EXECUTIVES 


:  TV  SPOTS 


I 

v9 


11 


Many  of  America's  most  successful  agencies  are 
using  Caravel  to  produce  quality  TV  spot  com- 
mercials. Reasons  for  their  choice,  they  tell  us, 
are:  follow- through  service;  on-time  deliveries; 
and  personal  responsibility  of  the  specialists 
in  Caravel's  TV  Department. 

The  roster  of  products  for  which  Caravel  has 
recently  produced  TV  commercials  includes: 


•  American  Standard  •  Goodyear 


•  Nash 


•  Bufferin 

•  Dash 

•  Ehler's  Coffee 

•  Geritol 

•  Gillette 


•  Instant  Postum    •  Sani-Plush 

•  Johns  Manville    •  Socony  Mobil 

•  Kelvinator 

•  Mistol-Mist 

•  Nabisco 


•  U.  S.  Steel 

•  U.  S.  Treasury 

•  Westinghouse 


With  our  clients'  permission,  we  are  glad  to  show 
our  TV  work  to  executives  of  interested  agencies. 

Write  or  telephone  today  for  our  bulletin 
on  TV  spots,  "For  Advertising  Agency  Executives." 


CARAVEL  FILMS,  INC. 

730  Fifth  Ave.,  New  York  19,  N.  Y. 
Telephone:  Circle  7-6110 


of  the  twenty  current  motion 
pictures  for  business,  represent- 
ative of  Sutherland  professional 
quality  and  craftsmanship. 


1 


Each  of  these  films  portrays  a  different  segment 
of  American  business  .  .  .  Each  is  a  major  film 
communications  assignment  of  a  leading  industrial 
organization . . .  Each  is  marked  with  the  Sutherland 
concept  of  creative  balance:  the  professional  pres- 
entation of  business  philosophy,  policy  and  infor- 
mation through  adherence  to  the  rigid  criteria  of 
top-quality  professional  motion  picture  production. 

Today,  enlightened  executive  management  knows 
it  is  a  fact  that  when  people  are  exposed  to  any 
motion  picture,  unless  they  are  interested  and  enter- 
tained by  it,  it  is  unlikely  they  will  become  informed, 
and  almost  certain  they  will  not  be  persuaded. 

The  business  film  which  does  not  have  creative  bal- 
ance, does  not  have  the  Sutherland  touch. 


3 

4 

5 


BANANAS?  SI.  SENOR  .  .  .  Vnited  Fruit  Co. 

The  Company's  integrated  operation  of  pro- 
duction, sliipping  and  marketing  is  portrayed 
in  this  14'2-minute  full-color  film,  designed 
primarily  for  dealer  information,  sales  pro- 
motion and  for  distribution  to  educational 
institutions  as  a  tangible  demonstration  of 
American  industry  in  action.  LIVE-ACTION 
&  ANIMATION 


THE  CONSERVATION  STORY 

.  .  .  Richfield  Oil  Covporation 

Thomas  Mitchell  tells  the  story  of  the  vital 
importance  of  conservation  of  America's 
natural  resources,  with  special  emphasis  on 
the  irreplaceable  resource— oil.  Original  mu- 
sic for  this  26-minute  Technicolor  motion 
picture  was  composed  by  Les  Baxter.  LIVE- 
ACTION  &  DIAGRAMMATIC  ANIMATION 


THE  DRAGON  SLAVER 

.  .  .  E.  /.  duPont  Company 

Designed  for  presentation  to  employees  and 
their  families,  this  19-minute  Eastman-color 
graphically  and  concisely  shows  what  the 
DuPont  Industrial  Relations  Plans  are,  how 
they  work,  and  their  benefits  to  the  Com- 
pany's personnel.  Nine  different  programs 
are  presented  in  continuity  with  an  enter- 
taining story.  ANIMATION 

THE  LIVING  CIRCLE 

.  . .  I'niterf  Friii(  Company 

Stressing  the  importance  of  economic  inter- 
dependence between  countries  of  the  West- 
ern Hemisphere  through  trade,  communica- 
tions and  understanding,  this  14'2-minute 
motion  picture  graphically  demonstrates 
that  "peaceful  trade  and  communications 
between  nations  is  the  law  of  survival." 
LIVE-ACTION  &  ANIMATION  SEQUENCES 


BEHIND  YOUR  TELEPHONE  BILL 

.  .  .  American  Telephone  &  Telegraph  Co. 

This  17-minute  full-color  film  was  designed 
to  help  AT&T  solve  a  vital  public  relations 
problem  and,  at  the  same  time,  clearly  ex- 
plain the  purpose,  function  and  operating 
method  of  a  new  electronic  development.  An 
excellent  example  of  the  clarity  with  which 
an  intricate  process  can  be  portrayed.  ANI- 
MATION &  LIVE-ACTION 


16mm  prints  of  these  films  are  available  on 
request  through  our  New  York  office,  for 
executive  screenings. 


Jolin  Sutlierland  Productions,  Inc. 


201  North  Occidental  Boulevard 
Los  Angeles  26.  California 
Telephone:  Dunkirk  8-5121 


33  East  48th  Street 

New  York  17.  New  York 

Telephone:  Plaza  ;)-18~5 


BUSINESS      SCREEN      MAGAZINE 


The  Bell  i-  lluu-ell  Fd: 


tnd 


nlel  of  the  16mm  sound  projector  most  widely  tised  in  the  audio-visual  programs  of  business  and  industry. 


GREAT  NEW  SELLING  TOOL 

for  Employee  Communications,  Sales  Promotion  and  Public  Relations 


Filmosound  385 


Now  10  ways  NEW,  for  even  finer  performance! 

NEW  15-watt  amplifier  .  .  .  double  power  under  normal 
conditions,  jour  times  stronger  at  low  voltage 

NEW  8-ineh  speaker  for  superior  sound  quality 

NEW  tone  control  compensates  for  variations  in  film 

NEW  mike-phono  input  takes  low  output  microphones 

NEW  streamlined  case  with  sound-insulated  doors 

NEW  positive  type  tilt  control 

NEW  shuttle  cam  for  gentle,  secure  film  engagement 

NEW  long  pressure  plate  holds  newest  film 

NEW  two-tone,  scuflf-proof  finish 

NEW  phono-type  plugs  for  speaker  connections 


The  new  Filmosound  385  advances 
the  art  of  communications  another 
step  forward!  With  an  eye  for  the 
special  needs  of  business.  Bell  & 
Howell  has  again  improved  the 
famous  Filmosound  projector. 

More  Filmosounds  are  in  use  to- 
day than  all  other  makes  of  sound 
projectors  combined.  Innovations  in 
the  new  Filmosound  385  lengthen 


the  list  of  Bell  &  Howell  features 
that  established  this  preference  .  .  . 
exclusive  all-gear  drive,  straight 
line  optics,  flickerless  projection, 
simple  operating  controls,  still  pic- 
ture clutch  and  reverse. 

Ask  your  Bell  &  Howell  dealer 
all  about  the  new  Filmosound  385 
or  write  for  details.  Bell  &  Howell, 
7108  McCormick  Rd.,  Chicago  45. 


HONORARY  ACADEMY  AWARD  1954 
For  Pioneering  Contributions 
to  the  Motion  Picture  Industry. 


fi.Bell&Howell 


NUMBER     1 


VOLUME     17 


19  5  6 


IN  THE   SHOP 


IN  HOTEL  ROOM 


IN  CONFERENCE  ROOM 


SHOW 
MOVIES 


IN  THE  LABORATORY 


IN  THE  AUDITORIUM 


profector 
•  ••the  TSI-Duolite 


Wj7/i  built-in  screen 


Yes,  we  mean  anywhere  .  .  .  even  in  lighted  rooms. 
With  the  Duolite  you  can  show  16  mm  movies  in  many 
places  that  were  never  before  practical.  The  Duolite 
has  a  large  built-in  TV  size  screen  that  gives  you 
beautiful  picture  reproduction  without  the  fuss  and 
bother  of  setting-up  a  screen  or  darkening  the  room. 
Yet,  when  you  want  to  use  a  standard  external  screen, 
the  same  projector  can  be  used.  Just  a  flip  of  the 
lever  and  you're  ready  to  go. 

The  built-in  screen  allows  movies  to  be  shown  anyplace 
you  can  set  the  projector  down  and  plug  it  in.  Think 
of  that!  Think  what  that  could  mean  in  terms  of  your 
doubling  or  even  tripling  the  use  of  your  Films.  Salesmen 
love  the  Duolite.  It's  so  easy  to  set-up  and  operate. 
They  don't  have  to  lug  around  a  separate  screen  and 
other  equipment.  Sales  films  can  be  shown  right  on 
the  prospects  desk  without  any  disturbance  at  all. 
Any  room  big  enough  for  a  desk  is  big  enough  for 
a  Duolite  show. 

Write  today  for  free  literature  and  complete  specifi- 
cations on  the  Duolite.  If  you  wish,  a  demonstration 
can  be  arranged  at  no  obligation. 


TECHNICAL  SERVICE,   INC. 

30S65    FIVE    MILE    ROAD    ■    DEPT.    C    '    LIVONIA,    MICH. 

V/eif  Cooil  Office.- 4357   Melroje   Ave.   •    Hollywood   29,   Calif.    •    Phone    Normondie    5-6621 

Conodion  Dislr.:  S.  W.  Coldwell,  Ltd.  •  4i7  Jorvii  Si.  •  Toronto  5,  Onl. 

foreign  Diilf.:  Weilrex  Corp.  (formerly  Weilern  Eleclric  Export)  •  11  1   Eighth  Ave.,  N.Y.  1  1,  N.Y. 


With  standard  screen 


(combined   with   See   &   Hear  Magazine) 


The  Sixth  Annual 

PRDDUCTIDI\   REVIEW 

THE      BUYER'S      GUIDE      FOR      1956 

Issue  1     •     X.iluiMi-  17     •     19.56 

PREVIKW     OF     CONIEXTS 

Safety  Film  Judging  Raises  Field  .Standards  34 

The  Film  Is  a  Thread:   International  Viewpoints  56 

The  Annual  Awards  Competitions  for  Films  70 

National  Organizations  of  Sponsors  and  Producers  78 

Preface  to  the  Annual  Production  Review 8.5 

Production'  Review  Features 

Alphabetical  Index  to  Producer  Listings .  83 

Geographical  Index  to  Producer  Listings  89 

Keys  to  the  Sponsor's  Use  of  This  Guide 91 

Business  Screen  International:  Worldwide  Producers 132 

Fe.^ture  Articles  and  Departments 

"People  and  Petroleuiti"  —  a  Venezuelan  Story 141 

CM  Motorama  Features  Vistavision  142 

Nutrition  for  Americans:  "Three  to  Get  Ready" 145 

"An  Introduction  to  Someone  1iou  Know".  146 

Major  League  Baseball  Turns  to  the  Screen  148 

Bowling  Is  Everybody's  Sport:  a  Film  Story  149 

New  Audio-Visual  Equipinent  and  Accessories  162 

The  Index  of  Sponsored  Films:  a  1955  Review 167 

Plus:  The  N.\tional  Directory  of  Audio-Visual  Dealers 


Offiee  of  Pul>lication :  7064  Sheridan  Road,  Chicago  26 


Il\  NE\^    YORK  CITY 

Robert  Seymour,  Jr..  Eastern  Manager:  489  Fifth  .•Vve. 

Riverside  90215    •    Ml  rrav  Hill  2-2492 


IN  HOLL\lV^OOD 

Edmund  Kerr,  Western  Mgr.,  3028  Beverly  Boulevard 

Telephone:  DLiikirk  7-2281 


Issue  One,  Volume  Seventeen  of  Business  Screen  Magazine,  published 
February,  1956.  Issued  8  times  annually  at  six-week  intervals  at  7064  Sheridan 
Road,  Chicago  26,  Illinois  by  Business  Screen  Magazines,  Inc.  Phone  BRiargate 
4-8234.  O.  H.  Coelln,  Jr..  Editor  and  Publisher.  In  New  York:  Robert  Sey- 
mour. Jr.,  489  Fiith  Avenue,  Telephone  Riverside  9-0215  or  MUrroy  Hill 
2-2492.  In  Los  Anqeles:  Edmund  Kerr,  3028  Beverly  Blvd.,  Telephone  DUnkirk 
7-2281.  Subscription  $3.00  a  year;  S5.00  two  years  (domestic);  $4.00  and  $7.00 
foreign.  Entered  as  second  class  matter  May  2,  1946,  at  the  post  office  at 
Chicago,  Illinois,  under  Act  of  March  3,  1879.  Entire  content  copyrighted 
1955  by  Business  Screen  Magazines,  Inc.  TradG-mork  registered  U.S.  Patent 
Office.  Address  advertising  and  subscription  inquiries  to  the  Chicago  Office 
of  publication. 


BUSINESS     SCREEN     MAGAZINE 


by  every  measure 


byron  color-correct*  prints..* 


You'll  also 

get  the  highest  standard 

of  16  mm.  production  when  you 

use  these  byron  facilities: 

script 

art 

titling 

animation 

editing 

sound  effects 

recording 

location  photography 

music  library 

sound  stage 

complete  black  and  uhite 

laboratory  facilities 

Reeves  magna-stripe* 


industry's  highest  standard 
of  color  duplication 

Oiilv  byron  can  make  "Color-Correct*"  prints,  for 
"Color-Correct'"  is  byron's  exclusive  patented  process 
that  assures  top  quality  color  duplicates  every  time. 

"Color-Correct*"  has  often  been  used  incorrectly  — 
to  mean  mere  balancing  of  color  from  scene  to  scene  .  .  . 
but  byron  "Color-Correct*"  goes  far  beyond  that.    From 
every  standpoint,  "Color-Correct*"  is  the  highest  standard 
for  color  duplication:  yet.  surprisingly  enough,  byron 
prices  are  among  the  lowest  in  the  industry.    Next  time  you 
order  color  duplicates,  specify  byron  "Color-Correct*"  prints. 


byron 


*Rcg.  U.S.  Pat.  Office 


Studios  and  Laboratory 

1226  Wisconsin  Ave.,  N.W.,  Washington  7,  D.C. 

DUpont  7-1800 


PRACTICALLY   EVERY   16   MM   FILM   PRODUCER  IN  THE   WESTERN  HEMISPHERE  IS   A   CLIENT   OF  BYRON 


NUMBER    1 


VOLUME    17 


19  5  6 


Wliat's  Nrw  ill  liusiiiiiss  Pichinis 


For  sheer  versatility  and  inexhaustible  utility,  you  can't 
beat  the  ease,  economy,  efficiency  and  proven  personal 
sales  impact  of  putting  your  spoken  message  on  RCA 
Victor  Custom  Records. 

Wherever  you  send  your  records— whether  as  self-con- 
tained messages  or  in  conjunction  with  slidefilms  — it's 
smart  to  insist  on  the  clear,  clean,  unmatched  quality  of 
RCA  Victor  sound. 

Technically  and  servicewise,  RCA  Victor  leads  the  field 
in  all  phases  of  recording,  processing  and  pressing.  You 
also  get  the  benefit  of  RCA  Victor's  extensive  music  lib- 
rary—over 500  selections  specially  recorded  for  slide- 
film  use  ...  its  years  of  experience  in  making  records  for 
sound-slidefilms.  .  .  and  its  careful  handling  and  prompt 
delivery  ...  all  at  a  competitive  price! 

For  complete  information  without  obligation,  write,  wire 
or  call  Dept.  BS-1 . 

New  York  lO;  155  East  24th  St.,  MUrray  Hill  9-7200 
Chicago11;445  N.  Lake  Shore  Drive,  WHitehall  4-3215 
Hollywood  38:1016N.  Sycamore  Ave.,  OLdfield  4-1660 
Nashville   3;  1525  McSavock    Street,   ALpine   5-6691 

RCA^iCTOR 
custom  record  sales 

RADIO    CORPORATION    OF  AMERICA 

RCA  VICTOR  RECORD   DIVISION 


TMKS. 


KISHASItllVOICt" 


Management  Job  Stabilizing 
Record  Told  in  New  NAM  Film 

*  lii<lii~lrial  niariaficiiii'iit  s  liirif;  n-i- 
.iicl  (if  .-laliilizinf;  c'iii|iliiyni('iil  is  the 
subject  of  Sicwiy  Work.Sleaily  Pay. 
a  new  soiiiid  nintinn  picture  released 
by  the  National  Associaticin  of 
Manufacturers  for  television  and 
adult  community  group  showings. 
A  discussion  guide  for  comnumity 
group  programs  has  been  prepared. 
Efforts  of  individual  manage- 
ments to  avoid  lay-offs  of  workers 
have  contributed  to  the  high  level 
and  stability  of  the  nation's  employ- 
ment record,  the  film  states.  It  notes 
a  number  of  techniques  manage- 
ments have  used  successfully  over  a 
period  of  many  years  to  counter 
factors  which  formerly  caused  peaks 
and  vallevs  in  labor  demand. 
TV  Studio  Is  the  Setting 
\  television  studio  in  which  a 
nation-wide  news-feature  round-up 
is  centered  is  the  film's  topical  set- 
ting. Ed  Fleming,  the  tv  news  com- 
mentator, calls  on  outlying  stations 
in  various  sections,  for  reports 
which  point  up  the  film's  theme. 

Dr.  Robert  E.  Wilson,  chairman 
of  the  board.  Standard  Oil  Com- 
pany llnd.  I  and  NAM  honorary 
vice-president,  is  interviewed  in  the 
film.  He  reviews  the  history  of  in- 
dustrial progress  in  this  aspect  and 
offers  an  inside  view  of  management 
thinking  on  the  subject. 

Individual  stories  of  how  com- 
panies have  been  able  to  keep  work- 
men more  steadily  employed  illus- 
trate how  widely  problems  and  their 
solutions  vary  from  industry  to 
industry. 

Beating  the  Seasonal  Slump 
As  far  back  as  liJod.  a  manufac- 
turer of  handseeders  turned  to  mak- 
ing children's  sleds  to  balance  his 
summer  product  with  a  winter  one. 
In  l'X)7.  another  farm  machinery 
manufacturer  added  a  line  of  wash- 
ing machines  to  extend  his  employ- 
ment season.  A  shipbuilder  whose 
yards  faced  long  periods  of  idleness 
added  a  dozen  new  lines  of  products 
requiring  skills  his  employees  al- 
ready possessed.  The  food  industry 
has  found  ways  to  process  food  well 
beyond  the  peak  harvest  season  by 
freezing  raw  material  and  by  air 
coTiditioning  its  plants.  Thus  speaks 
the  lilm. 

Prints  of  this  motion  picture  are 
being  released  for  showings  on  tv 
and  to  adult  discussion  groups 
through  the  regional  offices  of  the 
National  Association  of  Manufac- 
turers.  These   are:    Detroit  —  2227 


National  Hank  Building:  Pittsburgh 
"i.'.d  W  illiani  Perm  Building:  Ard- 
morc.  Pcmi.  '.'>\  Hiltcnhousc  Place; 
Boston  -80  Boylston  Street;  New 
York  —  2  East  48th  Street;  Chicago 

—  201  North  Wells  Street:  St.  Louis 

—  2h  South  Bemiston  Ave.;  At- 
lanta—1261  Spring  Street.  N.W.; 
Houston  —  1304  Prudential  Build- 
ing; Los  Angeles  —  .3440  Wilshirc 
Blvd. :  Palo  Alto.  Calif.— 532  Emer- 
son   .Street;    Portland,    Ore.  —  831 

Pacific  BIdg. 

*        •        * 

"Virgin  Island  Vacation"  Lure 
for  Air  Travel,  Tourist  Trade 

♦  Virgin  Islands  I  aculion.  14  min- 
utes, sound  and  of  course  color,  has 
been  sponsored  by  the  Caribbean 
Atlantic  Airlines  and  the  Chambers 
of  Connnerce  of  St.  Croix  and  St. 
Thomas  for  free  distribution  to  tele- 
\'ision  stations. 

Dream  stuff  pleasantly  designed 
to  make  the  viewer  think  warmly 
about  checking  flight  schedules.  I'  ir- 
gi«  Islands  t  acalion  visually  treats 
of  the  fairyland  islands  of  the  Carib- 
bean. In  keeping  with  the  nature  of 
the  islands,  the  film's  easy-going 
narration  gives  a  casual  but  clear 
insight  into  the  curious  history  of 
the  islands. 

Virgin  Islands  I  acalion  takes  its 
audience  on  an  eye-flight  of  sunny 
beaches,  green  mountains  and  long, 
curving  beaches — for  which  many 
chambers  of  commerce  might  pine. 
It  is  a  film  fashioned  to  give  t-view- 
ers  a  sample  vacation  from  weather 
troubles  at  home,  the  clatter  of  too 
manv  commercials,  and  from  the 
sight  of  too  many  small  stage-sets. 

The  film  was  arranged  through 
Nigaglioni-Highley  Advertising 
Agency  of  San  Juan.  Puerto  Rico. 
It  is  being  distributed  through  The 
Princeton  Film  Center.  Inc..  Prince- 
ton. New  Jersey. 

Tampa  Films  Pirate  Festival 

♦  The  Citv  of  Tampa  has  recently 
produced  a  28^i;-minute  color  film 
entitled  Buccaneer  Conquest,  and 
picturing  Tampa's  famous  Gaspa- 
rilla  Pirate  Festival. 

The  annual  Gasparilla  Buccaneer 
Invasion  of  Tampa  aboard  the 
pirate  ship.  Jose  Gasparilla.  the  only 
existing  pirate  ship  in  the  world, 
makes  for  an  interesting  film.  Musi- 
cal background  is  largely  from  Gil 
bert  and  Sullivan's  "Pinafore. 

Sterling  Television  Co.  is  under- 
taking distribution  of  b  'w  prints 
over  TV  stations  in  the  Northeastern 
quadrant  of  the  L.  S.  Color  prints 
are  a\ailal>le  from  Ye  Mvstic  Krewe 
of  Gasparilla.  P.  O.  Box  1.514, 
Tampa.  Florida. 


BUSINESS     SCREEN     MAGAZINE 


"PRODUCTION  SnS-ONE  OF  THE  MOST  UNUSUAL 
PICTURES   OF  THIS  AND  ANY  OTHER  YEAR." 


Business  Screen 


CHAMPION 

PAPER  AND  FIBRE  COMPANY 

WILDING 


What  is  the  secret  of  mutual  understanding 
and  cooperation?  The  answer  is  impressively  illustrated  in  the  Eastman  Color  motion  picture 
"Production  5118"  written  and  produced  by  Wilding  and  sponsored  as  a  public  service  by 
The  Champion  Paper  and  Fibre  Company.  While  the  picture  offers  no  easy  cure-all  for  the 
many  ills  to  which  human  relations  are  subject,  it  does  make  a  constructive  contribution  to 
better  understanding— between  industry  and  public,  between  Management  and  Labor,  and 
between  individuals.  The  story  presents  a  modern,  progressive  industrialist  and  some  of  the 
critical  problems  he  innocently  creates  through  failure  to  understand  and  be  understood  by 
his  associates  and  employees.  But,  as  the  audience  is  advised  from  the  screen:  "You've  got  to 
realize  that  this  picture  is  not  only  about  Mr.  Baxter  and  his  corporation;  it  is  about  every 
person  and  every  corporate  entity,  including  you  — no  matter  who  you  are  or  what  you  are." 


^  I  L  D  I  N  G 


CHICAGO  NEW  YORK  CINCINNATI  ST.  LOUIS 


DETROIT 


CLEVELAND  PITTSBURGH  HOLLYWOOD 


EVERYTHING   FOR 
EASTERN    PRODUCTION 


LIGHTING 
EQUIPMENT 


GRIP 
EQUIPMENT 


Incandescent 
Equipment 

H.  I.  Arc  Equipment 

Choke  Coils 

Dimmer  Equipment 

Cables 

Boxes  and  Boards 

DifFusers 

Bulbs 

Generator  Sets 

TV  Scoops 


Reflectors 
Ladders  and  Steps 
Parallels 
Dollies 

Microphone  Booms 
Scrim  Flags 
Block  Flags 
Dots 
Stands 

PROPS 

Catalogs  upon  request 


INC. 


333  West  52nd  Street  •  New  York  19,  N.Y. 
Circle  6-5470 


Pimpli!  Maki!  ]\uws 

Name  Dunn,  Racusin  to  New 
Posts  at  RCA  Custom  Records 

♦  Twii  niajcii  a(liiiini>lr;iliM-  i  liariges 
ill  the  KCA  Viclor  Kecortl  Division 
have  been  aiinouiircd. 

Emmett  Dunn.  Conlroller  for  the 
record  company  since  1951,  has 
been  nained  Manager.  Custom  Re- 
cords Administration,  a  newly  cre- 
ated post.  James  P.  Davis  will  con- 
tinue as  manager.  Custom  Record 
Division.  Norman  Racusin.  formerly 
Manager.  Financial  Operations,  has 
been  appointed  (^(jntroller  to  succeed 
Mr.  Dunn. 

Mr.  Dunn,  a  graduate  of  Temple 
University  and  a  Certified  Public 
Accountant,  joined  RCA  Victor  in 
1941  as  an  accountant.  Mr.  Racusin 
was  graduated  from  Penn  .State  in 
1941  and  later  attended  the  Harvard 
Graduate  School  of  Business.  He 
came  to  RCA  Victor  in  19.S0  as  a 
budget  analyst. 

Eastman  Kodak's  Henry  Hood 
Honored  by  Standards  Assn. 

♦  Hem  V  J.  Hood.  Eastman  Kodak 
Company,  Rochester.  N.  Y..  was 
honored  by  the  American  Standards 
Association  recently  in  recognition 
of  his  accomplishments  in  the  devel- 
opment of  American  Standards. 

He  represents  the  Society  of  Mo- 
tion Picture  and  Television  Engi- 
neers on  the  Standards  Council,  re- 
sponsible for  the  technical  program 
of  the  ASA.  The  Council  works  to 
assure  that  all  standards  projects 
are  national  in  scope  and  representa- 
tive of  all  groups  concerned. 

Hood  is  one  of  some  80  repre- 
sentatives of  national  technical  so- 
cieties, trade  associations  and  con- 
sumer groups  holding  membership 
on  the  council.   His   citation   read: 

"The  American  Standards  Associ- 
ation presents  this  certificate  in  rec- 
ognition of  contributions  to  the  es- 
tablishment of  voluntary  standards 
and  in  appreciation  of  sound  advice 
and  devotion  of  energy  to  the  fur- 
therance of  the  standards  movement 
as  a  means  of  advancing  the  nation- 
al economy." 

f^  *  :<- 

Buckeye  A-V  Dealers  Elect 
Officers  at  Columbus  Meet 

♦Mablo,,  Marliii  ..f  tlic  M.  H.  Mar- 
tin Company,  Massillon.  Ohio,  was 
elected  president  of  the  Buckeye 
Audio-Visual  Dealers  Association  at 
its  meeting  in  ('ohnnbus,  Ohio, 
January  7.  the  National  Audio- 
Visual  Association  has  aimounced. 
Other  officers  elected  by  the  Buck- 
eye group  include  Vernon  Birdsell, 
Birdsell  .'\udio-Visual  Co..  Cincin- 
nati, vice-president ;  and  Vera  Smith 
of  Vere  .Smith's  Audio- Visual  Serv- 
ice, Athens,  secretary. 


Some  18  a-v  dealers  from  the 
State  of  Ohio  have  membership  in 
the  Buckeye  Audio-Visual  Dealers 
Association,  which  meets  regularly 
every  other  month.  Activities  of  the 
two-year-old  group  include  joint  ad- 
vertising, audio-visual  service  stand- 
ards and  cooperation  with  the  state 
audio-visual  program. 
♦        tt        • 

Chrysler  Appoints  Howard  Back 
Supervisor  of  Television  News 

♦  Appointment  of  Howard  K.  Back 
as  Supervisor  of  Television  News 
for  the  Public  Relations  Department 
of  Chrysler  Corporation  was  an- 
nounced recently  by  James  Cope. 
Vice-President  in  charge  of  Public 
Relations. 

Mr.  Back,  former  news  editor  of 
Telenews  in  New  York,  will  have  the 
responsibility  of  serving  the  needs 
of  television  network  news  programs 
and  theatre  newsreels.  He  will  work 
under  the  direction  of  Thomas  P. 
Marker,  manager  of  the  corpora- 
tions  Motion  Picture  Section. 

In  his  Telenews  post,  Mr.  Back 
for  four  years  had  charge  of  plan- 


Howard  K.  Back 

ning  national  newsfilm  coverage  by 
300  staff  and  free-lance  cameramen. 
Previously,  he  held  reporting,  edit- 
ing and  broadcasting  positions  with 
WERC,  Erie,  Pa.;  WOHI,  East  Liv- 
erpool, Ohio;  WBNS-TV,  Columbus. 
Ohio,  and  the  Erie.  Pa.,  Dispatch. 
A  native  of  Orange,  New  Jersey. 
Mr.  Back  was  born  December  21. 
1927.  He  is  a  graduate  of  Pennsyl 
vania  State  University  and  received 
a  master's  degree  in  journalism 
from  Ohio  State  University.  He  is  a 
member  of  the  Radio-Newsreel-Telc- 
vision  Working  Press  Association  of 
New  York;  Sigma  Delta  Chi.  na 
tional  journalism  fraternity,  and  thi 
National  Press  Photographer's  As- 
sociation. 

»        •        « 

Extra  Copies  of  Production 
Review  Now  Available 

♦  Additional  copies  of  the  6th  An 
nual  Production  Review  may  be  ob- 
tained, while  the  supply  lasts,  al 
$2.00  each,  postpaid.  Order  from 
BusiMiss  ScRKEN,  7064  Sheridan 
Road,  Chicago  26,  Illinois. 


USINESS     SCREEN     MAGAZINE 


IRA  JOHNSON 

COMPTROLLER 

30  YEARS  WITH    Cfl 

30   YEARS   IN    FILM   INDUSTRY 


CONSOLIDATED 

FILM 

INDUSTRIES 

959  Seward  St.,  Hollywood  38,  CaMf.   •  HO  9-1441 

;';/  New  York  :     1740  Broadway 


NUMBER      1 


VOLUME      17 


1956 


!iiyht  and  Suuuil  u[  tliu  Hews 


.  .  .  begins  new  career  of  service 

Conger  Reynolds  Made  Chief/ 
U.S.  Office,  Private  Cooperation 

■♦<  CoiiL'i-r  Ki'xniilcls.  vi'teran  nil  in- 
dustry puhlic  relations  executive. 
has  begun  a  new  career  as  Chief  of 
the  United  States  Information 
Agency's  Office  of  Private  Cooper- 
ation. His  appointment  was  an- 
nounced bv  Theodore  C.  Streibert, 
Agency  director. 

Reynolds,  director  of  public  rela- 
tions for  Standard  Oil  Company 
(Indiana  I  for  26  years,  moved  to 
his  new  post  on  February  1.  He  re- 
tired from  Standard  Oil  a  few- 
months  ahead  of  schedule  to  begin 
his  new  career  of  public  service, 
Dr.  Robert  E.  Wilson.  Standard's 
chairman,  disclosed. 

Reynolds   succeeded   Herbert    A. 


Dingwall.  New  York  publishing 
executive,  who  held  the  lnforniatio]i 
Agency  post  for  over  a  year  and 
who  resigned  to  return  to  private 
business. 

The  Agency's  Office  of  Private 
Cooperation,  which  Reynolds  heads, 
encourages  private  American  groups, 
business  firms,  labor  organizations, 
communities,  civic  associations,  non- 
profit groups  and  individuals  in  ac- 
ti\ities  that  further  international 
understanding  and  goodwill.  These 
projects  include  letterwriting.  over- 
seas advertising,  mail  inserts,  ex- 
hibits, town  affiliations,  tourist  ori- 
entation, and  the  collection  of  books 
and  magazines  for  overseas  distri- 
bution. 

In  announcing  the  new  appoint- 
ment. Streibert  said:  "We  are  more 
than  gratified  that  the  Information 
Agency  is  to  have  the  services  of  a 
man  with  such  long  experience  and 
broad  contacts  in  the  business  field. 
His  background  and  standing  will. 
1  am  sure,  prove  most  valuable  in 
stimulating  increased  cooperation 
between  private  organizations  and 
the  government  in  support  of  the 
United  States  overseas  informa- 
tional program.  ' 

Reynolds  is  a  founder  of  the 
journalism  department  of  the  Uni- 


versifv  of  Iowa  and  began  his  career 
as  a  newspaperman  in  Des  Moines. 
He  served  as  a  press  officer  with  the 
AEF  in  W  orld  War  I.  was  managing 
editor  of  the  Paris  Edition  of  The 
Chicago  Tribune  in  1921).  and  later 
worked  on  New  ^  ork  newspapers. 
From  1922  to  1929.  he  was  a  career 
U.S.  Foreign  .Service  officer  at  Hali- 
fax. Nova  Scotia,  and  Stuttgart. 
Germany.  He  joined  Standard  Oil 
in  1929. 

In  1948,  Reynolds  received  the 
national  award  of  the  predecessor 
organization  of  the  Public  Relations 
Societv  of  .America,  of  which  he  is 
a  director  in  the  Chicago  chapter. 
He  was  chairman  of  the  national  Oil 
Industrv  Information  Connnittee  in 
1949.  and  received  the  degree  of 
doctor  of  laws  and  letters  from 
Carthage  College  in  19.52.  & 

«        *        » 

Ford  Slidefilm  Wins  Award 
from  Suggestion  Systems  Assn. 

♦  Ford  Motor  Company  and  E.  1. 
du  Pont  de  Nemours  Corporation 
each  earned  a  top  award  from  the 
National  Association  of  Suggestion 
Systems  at  the  recent  NASS  Con- 
vention in  Cincinnati. 

The  awards  were  made  in  recog- 
nition of  the  excellence  of  the  Ford 


■•25TH    YEAR   OF    SERVICE   TO   THE    USER    OF    MOTION    PICTURES' 


reelS   cans 

Shipping  cases 

■motion  pictube 

equipment 

rejuvenation 

OF   FILM 


COMPREHENSIVE   SERVICE    CORPORATION 

245      WEST      55'-     STREET,       NEW      YORK      19.      NY 

COlumBUS    S-6767 


DEVOTED    TO    THE    PRINCIPLE;      •THIS    IS    MANS    HIGHEST    END: 
TO    OTHERS'    SERVICE    ALL    HIS    POWERS    BEND    "...  SOPHOCLES 


and  du  Pont  suggesliuii  s\slciii  pm- 
motional  canipaigns. 

The  Assislant  Siifn'ri  i.sitr.  it 
sound  slidefilm  |iri)iluii(!  In  tin- 
Ford  Suggestion  Programs  Section 
and  the  trainitig  diparlment  of  the 
Industrial  Hi'lalions  slalT.  vmhi  iIh- 
award  for  Ford. 

The  award-winning  slidefilm  i~ 
in  use  throughout  the  Ford  Com- 
pany as  super\isorv  training  mater- 
ial. ■ 

Modern  Moves  Midw^estern 
Film  Booking  and  TV  Offices 

♦The  Midwesl  ngiiMiul  >alis  oliici 
of  Modern  Talking  Picture  Service. 
Inc.,  national  distributors  of  busi- 
ness-sponsored and  television  films, 
has  moved  to  Chicago's  new  Pru- 
dential Building. 

Client  contact  and  ser\  ice  will  lie 
handled  out  of  the  new  office  by 
Richard  M.  Hough  and  Arthur  R. 
Bach.  The  Midwest  regional  office 
address  is:  Prudential  Plaza.  Chi- 
cago 1.  Illinois.  The  telephone  num- 
ber is:  DElaware  7-32.52. 

rhe  Chicago  Division  also  has 
announced  that  Modern  s  regional 
(Chicago I  16mm  film  library  has 
moved  to  216  East  Superior  Street. 
Chicago  11.  Illinois.  The  telephone 
number  is:  SUperior  7-0588. 

Modern's  Television  Division 
branch  remains  at  420  North  Mich- 
igan Avenue,  Chicago  11.  Illinois. 
The  telephone  number  is:  DElaware 
7-3761. 

The  regional  film  library  dis- 
tributes sponsored  films  to  schooL- 
and  16mm  audiences  of  all  types. 
The  television  branch  is  Modern's 
Midwest  hub  for  tv  films,  trafficking 
contact  and  service  to  advertising 
agencies. 

Theodore  H.  Markovic  Named 
Manager  of  NBC  Film  Exchange 

-><  Theodore  H.  Markii\ii  has  been 
named  manager  of  the  NBC  Film 
Exchange  Services.  Frank  C.  Lepore. 
NBC  Film  Division's  manager  of 
film  and  kinescope  operations  an- 
iiiiunced  recently. 

Markovic  will  manage  the  newly 
(iimpleled  NBC  Film  Exchange,  in 
Englewood  (Cliffs.  New  Jersey,  em- 
bracing distribution,  storage  and 
inspection  of  t\  film  and  kinescope 
prints.  The  normal  traffic  at  the 
NB("  Film  Exchange  now  is  upwards 
of  1.2110  prints  a  week — including 
NBC  Film  Division  syndicated  pro- 
grams, kinescopes  of  live  NBC  tele- 
vision network  film  shows. 

\  former  film  editor  for  Fox 
Movietone  News  and  film  manager 
for  WPI.X.  Markoxic  joined  NBC  in 
1953.  I  nder  his  supervision,  the 
NBC  Film  Library  was  developed 
111  its  present  stature  as  the  "largest 
l\  film  lihrarx  in  the  industrv,  " 


10 


BUSINESS     SCREEN      MAGAZINE 


THIS     IS     AUTOMATION 


m  an 


To  American  industry,  the  subject  of  automation  is  of  prime  interest  today. 
A  relatively  new  word,  the  principle  was  first  applied  175  years  ago.  Since 
then,  the  idea  of  continuous  automatic  production  has  de\'eloped  until  such 
di\-erse  products  as  pretzels  and  engine  blocks  are  made  entirely  by  this  method. 
In  presenting  the  story  of  automation  to  American  businessmen,  to  show  how 
it  can  be  employed  by  small  as  well  as  large  factories,  in  whole  or  in  part, 
General  Electric  has  sponsored  the  motion  pictin-e,  "This  is  .Automation," 
in  which  a  continuous  flow  of  ideas  produces  a  new  concept  of  this  subject's 
importance. 


STiinirx;    iwr  *J\y 


STUDIOS,    INC 


HOLIVWOOD 


NEW       YORK 


DETROIT 


"This  is  Automution"  is  the  10th  Annivcrsanj  picture  in 
the  General  Electric  scries,  "More  Poivcr  to  America." 
We  arc  as  proud  to  have  produced  it  as  we  were  the 
first  picture  in  the  series  in  J946 


NUMBER     1 


VOLUME     17 


19  5  6 


11 


Jamison  Handy  Forecasts 
Record  '56  at  Awards  Meeting 

■¥  Addressing  thi'  iiicinlxTS  of  his 
organiziitiiiii  at  llicir  annual  service 
awarils  inorting  in  Dclniil.  Jamison 
HaniK.  i)resiilpnl  nf  Tlie  jam  Handy 
()rganizatif)n.  looked  fi>r\\ar(i  lo  a 
record-breaking  1950. 

American  business  invested  ap- 
proximately S7()  million  in  1955  in 
motion  pictures  and  other  audio- 
visual tools  to  support  sales  presen- 
tations and  training  activities,  and 
may  exceed  this  record  during  the 
present  year,  he  said.  He  asserted 
that  S90  million  would  be  a  conser- 
vative estimate  for  1956. 

Mr.  Handy  said  that  his  organ- 
izations  44th  year  of  operation 
finds  business  generally  recognizing 
that  the  transmission  of  information 
and  ideas  accurately  and  quicklv 
by  means  of  motion  pictures.  b\' 
dramatizing  products  and  programs, 
and  bv  other  visual  means,  may  be 
one  of  the  deciding  factors  in  a 
company's  success. 

"The  greatest  economic  loss  in  the 
United  States."  he  said,  "'is  in  the 
evaporation  of  experience,  the  in- 
efficiency in  the  transmission  of  ui- 
structions  and  ideas.  In  our  time 
there  need  not  be  a  drop  in  voltage 
between  the  central  office  and  the 
periphery  of  an  organization,  whe- 
ther it  be  a  distributive  or  a  pro- 
duction operation." 

Six  members  of  the  organization 
joined  the  "Jam  Handy  25-year 
Club"  at  the  meeting  and  received 
awards  for  25  years  of  consecutive 
service  with  the  organization.  They 
are:  Allan  (ledelman.  treasurer: 
\\  illiam  Thulin.  in  charge  of  motion 
picture  and  slidefilm  inspettion; 
Richard  Purnell.  art  director  in 
charge  of  printed  materials:  Carl 
Gustafson.  slide  and  slidefilm  pro- 
duction layout:  Magdeline  Ward. 
assistant  to  the  head  of  the  slidefilm 
department,  and  George  Mackness. 
slidcfilni  i-ameraman. 


12th  Annual  Public  Relations 
Conference  Set  for  April  4-6 

♦  The  .American  Public  Relations 
.Association  will  hold  its  Twelfth 
Annual  National  (A>nference  (and 
.Seventh  International  Public  Rela- 
tions Institute  I  April  4,  5.,  and  6. 
at  the  Statli-r  Hotel.  Washington. 
D.  C. 

This  is  an  oji|jortunity  for  motion 
picture  producers  to  tell  public  re- 
lations men  in  industry  about  ser- 
vices, developments  and  economies 
in  the  sponsored  film  field,  and  to 
learn  new  public  relations  tech- 
niques for  use  by  the  fihn  industry. 

The  American  Public  Relations 
Association  offices  are  at  1010  Ver- 
mont Avenue.  Northwest  Washing- 
ton 5.  D.  C. 

*        «        * 
Nearly     16    Million    See    U.  S. 
Steel   Motion   Pictures   in    1955 

♦  During  19.55,  almost  16  million 
persons  saw  motion  pictures  spon- 
sored by  United  States  Steel  Cor- 
poration— establishing  an  all-time 
high  for  the  distribution  of  films  b\ 
the  Corporation,  a  pioneer  in  the 
field  of  industrial  films  since  1910. 

I  he  record  number  of  viewers 
largely  is  attributed  to  seven  films 
now  available  for  television.  The 
greatest  share  of  the  non-television 
showings  were  recorded  in  the  states 
of  Pennsylvania.  Ohio,  New  York. 
California  and  Illinois,  in  that 
order. 

The  18  film  subjects,  loaned  free 
to  organizations  and  educational 
groups,  were  shown  21,505  times  to 
reach  an  audience  of  15,977,565. 
The  Corporation  notes  tliat  this 
may  be  broken  down  to  slightl) 
more  than  10  different  groups  seeing 
a  I .  S.  Steel  film  every  work-da\ 
hour.  Two  new  motion  pictures. 
The  ff  ailing  Harvest,  showing  I'.  S. 
Steel's  participation  in  the  field  of 
coal  chemicals,  and  The  Suspension 
Bridge,  a  story  of  steel  bridges, 
were  released  late  in  the  vear. 


Addressing  members  of  The  Jam  Handy  Organization  at  that  company's 
annual  service  awards  meeting  held  recently  in  Detroit  is  Jamison  Handy, 
president  (standing  ot  right).  On  stage  are  members  of  the  Jam  Handy 
"25-Year-Club,"  including  new  members  seated  in  front  row. 


MOVIELAB  FILM  LABORATORIES,  INC. 

619  West  54th  Street,  New  York  19,  N.  Y.   JUdson  6-0360 


12 


BUSINESS     SCREEN     MAGAZINE 


WHY   7   OUT   OF   THE   10 


'Based  on  recent  ARB  Audi- 
ence Composition  Studies  of 
Network  Situation  Comedies. 

1 .  I  Love  Lucy 44.8 

2.  Honeymooners .  .  .  .34.2 

3.  December  BricJe.  .  .32.7 

4.  Our  Miss  Brooks.  .  .29.3 

5.  Burns  &  Allen 28.5 

6.  Life  of  Riley 26.2 

7.  Make  Room 

For  Daddy 21.9 

8.  Bob  Cummings.  .  .  .  20.9 

9.  Meet  Millie 20.6 

10.  Father  Knows  Best.  19.6 


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J.   <3-.   IKi:c=.A.Xis5-fcezf 

(sales  &  rentals) 

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Hollywood  38,  California 


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WRITE    FOR    COMPIETE    RENTAL    PR/CE    LIST 


H  I  New  and  Used 

^«^l^^  ARRIFLEX- 16  &  35mm  Cameras 

^^■i»*^  AURICON -Cinevoice,  Super  1200,  400  &  600 

^^^^      ^^^^        '      foot  Conversions 

BELL  &  HOWELL -Eyemos-Filmo- Projectors 
BALTAR,    ANIMAR,    NOMINAR,    EKTAR,    ZOOM    LENSES 
MOVIOLAS   -   HFC    SYNCHRONIZERS   -    BARDWELL-McALISTER 
LIGHTING   EQUIPMENT -EDITING   EQUIPMENT  &  SUPPLIES 
WR;TE   FOR   COMPIETE  CATALOG 


service 


Our  Newly  equipped  MACHINE  SHOP 
for  all  Camera  Mainienace  and  Re- 
pair offers  tfiese  exclusive  f&B  SERV- 
ICES: 

Custom  building  &  designing  of  equip- 
ment 
Lens  mounting  —  Calibrating 
Experienced  Technical  personnel  who   understand  your  problems 


convenience 


curb.   Drive  up  and   load   up. 


NEW  STREET  LEVEL 
LOCATION  in  the  heart 
of  the  TIMES  SQUARE 
area.  Rental  equipment 
delivered  to  you  at  the 
Near   all   Trains,    Hotels,   Theatres,    Etc. 


credit 


charge  Accounts  Invited. 

New   Extended   Time   Payment   Facilities   for 

Purchases. 

From  90  Days  to  3  Years  to  Pay. 


products 


fxc/usive  f&B  PRODUCTS 

PRO-CINE    TRIPOD -The    MOST 

IMPROVED    tripod    in    the    medium 

weight  class. 

NOMINAR  1"  fO.95  LENS  -  The 
fastest  cine  lens  in  the  world.  1 6mm  SPLIT  REELS  —  Now  rewind,  edit, 
project.  Etc.,  with  the  film  on  CORES.  600  FOOT  CINEVOICE  CON- 
VERSION -  The  first  flutter-free  Cinevoice  Conversion.  LEG-LOK 
TRIANGLES  —  Lock  your  tripod  legs  firmly  and  securely.  GATOR-GRIP 
LITES  -  A  perfect  light  for  locations  .  .  .  With  BARNDOORS.  CAMERA 
SLATES  with  CLAPSTICKS  -  Easily  erased  -  durable  fmish.  KELLY 
CINE  CALCULATOR  -  A  sliderule  colculator  for  cameromen.  QUAD- 
LITES,  BAR  LITES,  INKY-DINKIES,  NEWSLITES,  CONELIGHTS, 
FLANGES,    REELS,    CANS,    FIBRE    CASES,    CLIPBOARDS    GLOVES. 


USED  EQUIPMENT  URGENTLY  NEEDED 
HIGHEST    CASH    PRICES    PAID 


R&i 


FLORMAN  &  BABB 

68  West  45th  Street,  New  York  19,  N.  Y. 

Phone:  Murray  Hill  2-2928 

Cable  Address -FLORBABB,  N.Y. 


Canadian  Producers  Association 
Elects  Eraser  President  for  1956 

M  Graeme  Fraser  of  Crawley  Films 
Limited.  Ottawa,  has  been  elected 
I'J.Sf)  president  of  the  Association  of 
Motion  Picture  Producers  and  Lab- 
oratories of  Canada.  ,\rlhur  Chet- 
wynd  of  Chetwynd  Films  Limited. 
Toronto,  was  elected  vice-president 
and  D.  M.  McClymont  of  Ottawa 
is  the  new  secretary-treasurer. 

Elected  to  the  board  of  directors 
during  the  ■\ssocialion's  annual 
meeting  in  Toronto.  January  27. 
were:  Spencer  Caldwell.  .S.  W.  Cald- 
well Limited.  Toronto;  Ralph  Fos- 
ter. Batten  Films.  Toronto;  J.  J. 
Chisholm.  Associated  Screen  News 
Limited.  Tortjiito  and  Wallace  Ham- 
ilton. Trans-Canada  Films  Limited. 
Vancouver. 

The  meeting  approved  a  proposal 
to  retain  Gruneau  Research,  an  in- 
dependent Toronto  firm,  to  conduct 
a  survey  of  advertisers  and  agencies 
across  Canada,  to  learn  from  them 
how  film  producers  can  best  serve 
their  needs.  The  survey  is  expected 
to  be  completed  in  two  months.  The 
Association  expressed  belief  that 
personal,  confidential  contact  with 
a  representativ  e  group  of  clients  will 
provide  the  industry  with  many  sug- 
gestions and  constructive  criticism. 

A  new  Public  &  Industry  Rela- 
tions Committee  will  deal  ^vith  the 
results  of  the  opinion  survey  and 
recommend  a  course  of  action.  A 
committee  was  appointed  to  study 
the  growing  number  of  requests  by 
charitable  organizations  for  work 
by  the  fihu  industry  on  a  gratis 
basis,  and  to  recommend  Associa- 
tion policy  in  this  regard. 

Acceptance  of  two  new  companies 
brought  the  Association's  member- 
ship to  a  total  of  32.  This  represents 
over  SfKf  of  the  Canadian  motion 
picture  industry.  Association  policy 
is  to  accept  as  a  member  any  firm, 
partnership  or  corporation  engaged 
in  Canada  as  a  motion  picture  pro- 
ducer or  laboratory. 

President  Fraser  emphasized  the 
position  of  the  motion  picture  in- 
dustry today  and  the  recognition  of 
the  Association  by  sister  organiza- 
tions, the  government  and  other 
agencies.  He  cited  as  noteworthv 
that  many  people  making  up  llic 
bighU  competitive  Canadian  film 
industr\  can  meet  on  a  conmiori 
ground  to  resolve  important  con- 
siderations affecting  their  industry. 

Members  and  guests  also  listened 
to  A.  Davidson  Uunton.  chairman 
of  the  Canafiian  Broadcasting  (cor- 
poration board  of  gevernors.  speak 
on  ""Films  for  TV  in  Canada."  He 
called  for  closer  cooperation  be- 
tween the  CBC  and  private  film  pro- 
ducers. S' 


.  .  .  vice-president  of  Crawley 
Films,  Graeme  Fraser  heads 
Canadian  producers  assn. 


Campbell  Named  PR  Director 
of  Standard  Oil,  Indiana 

M  Don  Campliell  has  been  appointed 
director  of  public  relations  of  Stand- 
ard Oil  Company  (Indiana),  fol- 
lowing the  retirement  of  Conger 
Reynolds,  now"  with  the  United 
States  Information  Agency.  (Rey- 
nolds" new  appointment  is  told  else- 
where in  this  issue.  I 

Three  other  executive  changes  in 
the  Standard  Oil  public  relations 
department  also  were  announced. 
James  M.  Patterson,  an  assistant  di- 
rector, was  designated  director  of 
field  services;  John  Canning,  an 
assistant  director,  was  appointed  di- 
rector of  information  services  and 
Robert  Siebert.  copy  chief,  was 
named  editorial  director. 

Prior  to  his  promotion,  Campbell 
had  been  serving  as  an  assistant 
public  relations  director.  He  joined 
Standard  Oil  in  1949  after  public 
relations  work  in  New  York.  He 
also  had  been  a  news  editor  of  De- 
troit and  Miami  (Florida)  news- 
papers. 

Patterson  joined  Standard  in 
1946.  Previously,  he  was  an  execu- 
tive of  the  Boy  Scouts  of  America 
in  New  Vork  City  and  Atlanta. 
Georgia.  Canning  has  been  a  de- 
partment member  for  20  years. 
Earlier,  he  served  the  Associated 
Press  and  Iowa  newspapers  and 
radio  stations.  Siebert  came  to  Stand- 
ard in  1947  after  newspaper  work 
in  Tulsa.  Oklahoma. 

«        •        # 

Academy   Award    Nominee 
Roizman  to  Robert  Lawrence 

♦  Morrie  Roizman  has  joined  Rob- 
ert Lawrence  Productions.  Inc.. 
New  York,  as  supervising  fibn  ed- 
itor. He  formerly  was  chief  editor 
of  The  March  of  Time.  Last  year, 
his  production,  Rembrandt — A  Self 
Portrait,  won  an  Academy  .4ward 
nomination  for  the  best  documen- 
tary short.  Roizman  is  the  president 
of  Motion  Picture  Film  Editors. 


14 


BUSINESS     SCREEN     MAGAZINE 


VITALITY 


vitality  is  always  an  essential  quality  of  a  successful 
film.  This  is  especially  so  today  on  television  where 
your  story  must  present  itself  in  immediate  competi- 
tion for  audience  interest  and  retention. 


Soiuid  Masters'  wide  experience  in  creating  films 
that  are  favorably  remembered  is  your  assurance  that, 
whatever  voiu  profkict  or  purpose,  we  ^vill  produce 
for  you  a  film  that  ^vill  do  its  joli. 


SOUND  MASTERS 


r 


ESTABLISHED  1937 


SOUND  MASTERS,  INC. 

165  WEST  46TH  STREET,  NEW  YORK  36,  N.Y. 


MOTION  PICTURES 

SLIDE  FILMS 

TV  SHORTS 

COMMERCIALS 


PLAZA  7-66CO 


The  Slan 


DuKane 


Sound 
Slidefilm 
Projector 


MODEL 
1 4 A290 


MINUTES 

of  uninterrupted 
program  in  a 
single  small  case 

YOUR  STORY  COMPELS  ATTENTION 

Automatic  Sound  Slidefilm 
is  a  highly  effective,  eco- 
nomical means  for  sales 
and  service  communication 
to  your  dealers,  your  cus- 
tomers, or  your  own  or- 
ganization. The  DuKane 
Micromatic  Projector  will 
give  your  story  the  ultimate 
in  presentation.  Investigate 
it  today. 


OuKame 


ST.  CHARLES  BOX   BS-26 


CORPORATION 

ILLINOIS 


AlDiiy  tiiK  Film  PrnilucHDn  Lines 


News  of  Business-Sponsored  Motion  Pictures  and  Slidefilms 


Timber  Engineering  Company 
Pix  Explains  Rise  in  Wood  Use 

+  lm])i)rtaiit  results  of  researih  in 
the  ii.se  of  wood  in  the  building  of 
homes,  schools,  churches  and  many 
new  kinds  of  conimerrial  structures 
are  featured  promotional!)'  in  Com- 
ing Out  oj  llie  W  oods.  a  21 -minute 
film  sponsored  hy  the  Timber  Engi- 
neering Company,  research  affiliate 
of  the  National  Lumber  Manufac- 
turers Association. 

Produced  in  color  and  black  / 
white  editions.  Cuming  Out  of  the 
Woods  shows  what  research  b)  the 
Timber  Engineering  Company  labo- 
ratories has  accomplished  in  the 
more  extensive  and  practical  utiliza- 
tion of  wood,  and  in  the  develop- 
ment of  new  glues  for  lamination. 

Ouality  control  in  marine  lami- 
nation of  the  Navy's  wood  mine- 
sweepers is  illustrated  as  is  the  Teco 
ring  which  is  said  to  insure  practical 
and  economical  construction  of 
wooden  frame  buildings.  Outdoor 
storage  of  bulk-piled  lumber  and 
the  new  all  wood  truck  bodies  are 
depicted  in  this  production  by  Bray 
Studios,  Inc..  of  New  York. 

Coming  Out  of  the  Woods  is 
available  on  free  loan  as  a  public 
service  to  television  stations  in  the 
United  States  only.  It  is  being  of- 
fered to  industrial  and  civic  organi- 
zations, government  departments, 
schools.  The  only  cost  involved  is 
return  transportation. 

Requests  for  black/white  prints 
for  tv  and  color  prints  for  general 
distribution  are  to  be  sent  directly 
to  the  producer:  Bray  Studios,  Inc.. 
729  -  7th  Ave..  New  York  19,  N.Y. 
The  studio  advises  film  users  to  give 
alternate  booking  dates,  allowing 
for  as  much  leeway  as  possible. 
Films  must  be  used  and  returned 
promptly  after  showing,  as  book- 
ings are  closely  scheduled. 
e        «        » 

Yeomans  Vertical  Pump 
Explained  in  Sound  Slidepix 

♦  Applications  and  construction  fea- 
tures of  vertical  wet  pit  pumps  are 
explained  in  The  Choice  is  Yours, 
a  1.5-minute  sound  slidefilm  spon- 
sored by  Yeomans  Brothers  Com- 
pany, Melro.se  Park,  Illinois,  man- 
ufacturer of  pumps  and  sewage 
treatment  equipment. 

In  case-history  style,  the  slidefilm 
pictures  and  discu.sses  such  special 
features  of  Yeomans  Vertical  Wet 
Pit  Pumps  as:  "diving  belP  con- 
struction which  protects  motors, 
controls  and  thrust  bearings  from 
Hooding:    the    "Lubri-Vac''    system 


ubich  "increases  pump  life  10  to  12 
limes:"  jacketed  stuffing  boxes  for 
<(ioling,  healing  or  pressurizing  on 
special  applications  and  a  "stay 
primed"  design. 

riii>  little  session  of  instructive 
closeups  and  comment  is  designed 
to  prove  the  superiority  of  the  spon- 
.sor's  vertical  submerged  pump  over 
other  pump  types,  prove  that  the  fea- 
tures displayed  mean  easy  adjust- 
ment and  maintenance.  The  slide- 
film  was  produced  for  Yeomans 
Brothers  Company  by  Atlas  Film 
Corporation.  Oak  Park.  111. 

Meant  for  engineers,  architects, 
company  training  groups,  profes- 
sional associations,  schools  and  col- 
leges. The  Choice  is  Yours  may  be 
booked  by  contacting  local  Yeomans 
representatives  or  the  Company  at 
N.  Ruby  Street,  Melrose  Park, 
Illinois. 

Allen  Mfg.  Company  Picture 
Shows  Threaded  Fastener  Use 

♦  The  Allen  Story,  a25-minutecolor 
motion  picture,  is  being  used  as 
promotion  by  the  Allen  Manufac- 
turing Company  of  Hartford,  Con- 
necticut. The  film  shows  the  develop- 
ment and  application  of  threaded 
fastenings  from  their  earliest  use  in 
Greek  and  Roman  times  to  the  pres- 
ent. Early  manufacturing  methods, 
and  how  they  have  been  refined  into 
today's  high  precision  threading  are 
depicted. 

The  film  is  aimed  at  designers, 
engineers,  production  people  and 
manufacturers  whose  products  re- 
quire fasteners.  A  large  portion  of 
the  film  is  devoted  to  specific  appli- 
cations of  socket  screws  to  a  w  ide 
variety  of  products,  running  from 
large  machine  tools  to  miniature 
precision  devices.  Applications  are 
shown  in  full  detail  and  the  film  has 
many  practical  suggestions  which 
the  \iewer  can  apply  to  his  own 
products. 

Focusing  on  hex-socket  set  screws, 
cap  screws  and  other  hex-socket 
fasteners,  the  film  tours  the  manu- 
facturing processes  in  an  up-to-date, 
complete  hex-socket  screw  shop. 
The  modern,  cold-drawing  process 
is  featured,  showing  how  this  form- 
ing method  preserves  the  fibers  of 
steel  uncut  throughout  the  screw. 

The  Allen  Story  is  available  on 
free  loan  from:  Advertising  Depart- 
ment, The  Allen  Manufacturing 
Company.  Hartford  2,  Conn. 

BUYERS  READ  BUSINESS  SCREEN 


16 


BUSINESS     SCREEN     MAGAZINE 


A   new  educational  -  entertainment   motion   picture      Let  s  Koll 
with   the    CHAMPIONS      features    the   championship       Budweisers 
and    veteran    sportscaster    Bill    Stern.      It*s    an    Atlas    Film 
Corporation    production    sponsored   by   Anheuser-Busch,    Inc. 


ATLAS 

FILM    CORPORATION 

fraduters  ol  Quality  Motion  Pictures,  Sound  SItdefilms,  Theatrical  Shorts,  TV  Commercials 

ESTABLISHED    1913 
1111     South    Boulevarti,  Oak    Pork,  111.,  Chicago    Phone    AUslin    7-8620 
OFFICES    IN    CHICAGO,    WASHINGTON,    D.    C.    AND    HOLLYWOOD 


the  weattb  of  mature  film  sense, 
skUl,  and  judgment  actiieved 
anfy  through  many  years  of 
actual  production  experience. 


It 


miraculously.,  .blown  up  to 

wide   screen  size"(froni  16mm 


Hollywocd  Reporter 
Wed..  Oct.  26.  IMS 


Apparatus  Division  Formed, 
Kodak    Sales   Dept.    Revamped 

M  Formation  of  an  .Apparatus  ami 
Optical  Division  and  a  reali^nniiiil 
of  the  sales  department  has  briii 
announced  by  Eastman  Kodak  Com- 
pany. 

Located  in  Rochester,  the  Appara- 
tus and  Optical  Division  includes 
t«o  of  the  company  s  manufactur- 
ing jilants  in  that  city — the  Camera 
Works  and  Hawk-Eye  Works.  These 
plant.'i  manufacture  cameras,  optical 
instruments   and   photo   accessories. 

Sales  functions  relating  to  the 
apparatus  ser\  ice.  military  and  spec- 
ial products,  still  cameras,  Cine- 
Kodaks,  professional  apparatus  pho- 
to-accessories and  special  products 
ha\e  been  transferred  to  the  new 
division.  The  division  will  have  its 
i>wn  financial,  accounting  and  re- 
lated departments. 

.Newton  B.  Green  has  been  named 
general  manager  of  the  new  div- 
ision. Theodore  F.  Peaver  is  direc- 
tor of  sales  administration  and 
Joseph  R.  .Allendorf  is  director  of 
dealer  distribution,  both  newly  es- 
tablished posts. 

Pea\er  is  responsible  for  profes- 
sional goods  sales,  medical  and 
cellulose  products  sales,  government- 
photographic  sales,  photographic 
chemical,  photofinisher  and  amateur 
sales  and  wholesale  distribution.  He 
has  charge  of  sales  service,  sales 
office  procedures  and  general  policy 
and  activities  of  the  wholesale 
branches. 

.\llendorf  is  handling  sales  pro- 
motional activities,  operational  func- 
tions of  wholesale  branches,  and 
the  company's  sales  training  center 
in  Rochester.  He  will  coordinate  the 
activities  of  Kodak  salesmen  in  the 
distribution  of  photographic  pro- 
ducts through  wholesale  branches. 
•        »        * 

WGN-TV's  Film  Treated,  Put 
in  Time  Capsule  for  Year  2000 

♦Labeled  "Do  Not  Open  Til  the 
Year  2000."  a  specially-treated 
16nun  sound  motion  picture,  has 
been  placed  in  a  time  capsule  and 
buried  in  Chicago's  new  Prudential 
Insurance  Building  during  recent 
cornerstone  ceremonies. 

The  film,  a  \^  GN-T\'  newsreel. 
was  included  with  other  items  of 
historical  and  commercial  interest 
that  were  placed  in  the  time  capsule 
which  is  encased  in  concrete.  The 
film  has  been  doubly  preser\'ed  — 
lia\  ing  been  treated  by  an  exclusive 
Rapi<l  Film  Technique  process. 

."^peciali.sts  in  rejuvenation  and 
|Miscrvalion  of  film.  Rapid  sent  the 
future-bound  print  through  its 
Rapidtreat  process  —  a  protective 
coating  that  guards  the  film  against 
damage. 


18 


BUSINESS     SCREEN     MAGAZINE 


*¥^^^?ftis?«^-,-, , 


American  Telephone  &  Telegraph  Co. 

American  Gas  &  Electric  Co. 

American  Plant  Food  Institute 

American  Cancer  Society 

Babcock  &  Wilcox  Company 

Cast  Iron  Pipe  Research  Assn. 

Ciirtiss-  Wright  Corporation 

E.  I.  diiPont  de  Nemours  &  Co. 

Thomas  A.  Edison,  Inc. 

Elgin  National  Watch  Co. 

Ethyl  Corporation 

Ford  Motor  Company 

General  Motors  Corporation 

Johnson  &  Johnson 

McGratt -Hill  Book  Company 

Merck  &  Co.,  Inc. 

National  Assn.  of  Manufacturers 

National  Board  of  Fire  Underwriters 

Parke,  D.tvis  &  Company 

Pennsylvania  Railroad 

Sharp  &  Dohme 

S perry  Gyroscope  Company 

Standard  Brands 

The  Texas  Company 

United  States  Navy 

Western  Electric  Company 

Westinghouse  Electric  Corp. 

and  many  others 


Send  for: 
'A  FEW 
FACTS 
ABOLT 
AtDIO" 


JLh  rough   these  pages  pass  the  most   astute   buyers  of 
commercial  motion  pictures  in  the  world. 

We  ha\'e  been  pri\'ileged  to  ser\e  a  great  many  of  these 
buyers  during  the  years  since  1933;  and  resultant  "repeat 
business"  has  been  a  large  factor  in  our  continuing,  suc- 
cessful operation  for  2  3  years. 

We  ask  for  the  opportunity  to  present  our  facilities,  ex- 
perience and  qualifications  as  your  producer. 


ALDIO      PRODUCTIONS,      INC. 

Film   Center   Building 
630   NINTH    AVENUE  NEW  YORK   36,   N.   Y. 


Frank  K.  Speidell,  President  •  Herman  Roessle,  Vice  President  ■  P.  J.  Mooney,  Secretary  ■  L.  W.  Fox,  Treasurer 
Producers-Directors:    L.   S.   Bennetts  Louis  A.    Hanousek  H.   E.  Mondell 

Alexander  Gansell  Harold   R.   Lipman  Earl   Peirce 

Sales   Manager:  Sheldon   Nemeyer  Erwin   Scharf 


NUMBER      1 


VOLUME      17 


1956 


19 


in  16mm  color  prints... 

FIRST  IMPRESSIONS 
ARE  IMPORTANT! 


YOUR  ASSURANCE  OF 
BETTER  16mm  PRINTS 


The  cost  of  your  16mm  color  film  produc- 
tion warrants  highest  quality  16mm  Color 
Release  Prints.  Color  Reproduction  Com- 
pany's 17  years  of  specializing  exclu- 
sively in  16mm  color  printing  has  earned 
it  a  reputation  for  guaranteed  film  quality 
which  is  the  Standard  of  the  16mm  Motion 
Picture  Industry.  This  year  let  Color  Re- 
production Company  make  your  16mm 
Color  Prints! 


'lg£i>iiODUCTION  COMPANY 

7936  Sanfa  Monica  Blvd,,  Hollywood  46,  California 

Telephone:  Hollywood  4-8225 


Ansco  Names  Three  Executives 
to  Management  Assignments 

•♦k  I  lin-r  iirw  iiiiiiiit^t'riiil  ap[H>jiiI 
ments  lia\i-  iit'cii  announced  b) 
Ansco.  phntojiraphic  di\ision  of 
(ii-neral  Aniline  i  Film  ("orpora- 
lion:  l^olicri  M.  Dunn  as  acting  gen- 
eral sales  manager.  Herbert  A. 
Mai  IJonough  as  manager  of  profes- 
sional sales,  and  Harold  C.  Harsli 
as  manager  of  operations-  — a  ne\vl\ 
i-reated  p<jsilion. 

Dunn  has  been  with  Ansco  since 
1931  and  has  been  the  company's 
assistant  general  sales  manager  since 
1948.  He  replaces  William  Balrli 
who  has  resigned  to  become  presi- 
dent and  general  manager  of  the 
David  White  Company  in  Milwau- 
kee. Wis.  Dunn  is  widely  known  in 
the  photographic  industry.  He  has 
been  acti\e  in  the  National  Associ- 
ation of  Photographic  Manufactur- 
ers and  other  trade  and  professional 
jihotographie   organizations. 


Herbert  A.  MacDonough 

MacDonciugh  joined  Ansco  ill 
1938  and  has  held  numerous  execu 
ti\e  positions  in  the  company's  tech- 
nical and  sales  departments.  In  hi> 
new"  position,  he  will  direct  sales  ot 
the  company's  films,  cameras,  papers 
and  chemicals  to  industrial,  pre.ss. 
commercial  and  portrait  photogra- 
phers in  the  I  nited  States  and 
Canada. 

Harsh  moves  to  his  new  position 
after  serving  as  production  man- 
ager. As  manager  of  iiperaliijns.  h*' 
will  direct  and  coordinate  the  ac- 
ti\ities  of  Ansco's  camera  jtlaril. 
paper  plant,  film  plant,  warehousing: 
and  industrial  engineering  depart- 
ments. 

From  1946  to  1949  Harsh  was 
manager  of  the  chemical  develop- 
ment department.  .After  W  orld  \\  ar 
II.  he  was  sent  to  (iernianv  at  the 
retjuest  of  the  Department  of  Com- 
merce to  investigate  progress  in 
coK)r  pholi>graph\  there.  Harsh  is  a 
Fellow  of  the  Society  of  .Motion  Pic- 
ture and  Television  Fngineers  and 
a  Fellow  of  the  Photographic  So- 
ciety of  America  and  a  member  of 
several  scientific  groups.  5J 


20 


BUSINESS     SCREEN     MAGAZINE 


The  tradition  of  the  New  England  Yankee 

is  to  give,  and  receive,  a  quality  dollar 

value  for  a  dollar.  We  have  never  seen  fit 

to  depart  from  this  principle  in  the  film 

business.  Perhaps  this  is  why  a  list  of 

our  distinguished  clients  looks  like  this: 

American  Brass  Company 

American  Optical  Company 

Consolidated  Cigar  Corporation 

Dewey  &  Almy  Chemical  Company 

The  Fuller  Brush  Company 

General  Electric  Company 

Gilbert  &  Barker  Manufacturing  Company 

(Sub.  of  Standard  Oil  of  New  Jersey! 

International  Silver  Company 

Jones  &  Lamson  Machine  Company 

Massachusetts  Dept.  of  Commerce 

Monsanto  Chemical  Company 

New  Departure,  Div.  General  Motors  Corp. 

New  England  Confectionery  Company 

New  England  Mutual  Insurance  Company 

Pratt  &  Whitney  Company,  Inc. 

Raybestos-Manhattan,  Inc. 

Rhode  Island  School  of  Design 

Simplex  Time  Recorder  Co. 

Vermont  State  Development  Commission 

United  Church  of  Canada 

Congregational  Christian  Churches 

Jordan  Marsh  Co. 


Leadership  is  fashioned  from  experience.  Men  and  machines 
make  motion  pictures  but  talent  and  technique  build  a  business. 
Our  permanent  staff,  incidentally  one  of  the  largest  in  the  East, 
is  thoroughly  prepared  to  offer  complete  creative  and  technical 
services.  You'll  find  a  business  like  attitude  towards  your  budget 
and   quality  standards. 


JV.^-1 


.fl^ 


STvniosl 


^2at^^ii«:  <£^' 


BAY  STATE  FILM  PRODUCTIONS,  INC. 

BOSTON     •     SPRINGFIELD     •     MASS. 


NUMBER 


VOLUME     17 


9  5  6 


21 


cartoonists,  inc 

1(10  East  Ohio  Street    •    SUperior  7-2755 
Cliimijd,  Illinois 


Sight  and  Suund 


NEWS   OF   GENERAL   INTEREST 

Quality  Promotion  Theme  in 
Henry   Strauss  Announcement 

*KffreshiM^  pruclucci-iiroriioliim  is 
contained  in  a  siiiarl-louking  mail 
announcement  of  a  "new  home"  for 
Henry  Strauss  &  Company,  Inc. — 
now  at  31  West  53rd  Street,  New 
York  19. 

Announcement  of  new  quarters 
ordinarily  relates  new  physical  re- 
quirements to  business  expansion 
with  emphasis  on  sales  increase  and 
heightened  activity.  Such  growth 
is  newsworthy  and  justiafiable. 

The  Henry  Strauss  announcement 
makes  use  of  the  physical  growth 
fact  but  describes  it  as  a  result  of  its 
own  internal  growth  in  fidelity  to  a 
permanent  producer  concept — that 
these  producers  are  communicators 
of  ideas  and  that  their  unchanging 
yardstick  is  the  "growth  of  the  in- 
dividual. 

In  quiet  but  effective  art.  the  com- 
])any  card  emphasizes  that  "we  ve 
changed  the  tvhere  .  .  .  but  not  the 
what  or  how!''  The  where  is  a  com- 
pletely converted  five-story  brown- 
stone  building  which  will  "allow 
us  to  put  at  the  service  of  our  clients 
the  advantages  of  more  space  .  .  . 
more  efficiently  laid  out  for  the  co- 
ordination of  creative  and  produc- 
tive facilities  .  .  .  without  increased 
overhead. ' 

This  way.  the  studio  leads  into  a 
timeh  restatement  of  its  services 
and  abilities — verified  by  a  list  of 
continuing  sponsors.  Simply,  the 
announcement  indicates  that  the 
company  has  increased  in  size  and 
scope  because  it  has  remained  faith- 
ful to  its  basic  philosophy  and  qual- 
ity of  method.  As  nmch  could  be 
said  for  a  number  of  companies. 
Henry  Strauss  ii  Company  made  a 

point  of  saying  it. 

'   ij        »        » 
Sam  Browning,  Vice-President 
of  The  Camera  Mart,  Dies  Jan.  4 

♦  The  sudden  death  of  Sam  Brown- 
ing on  January  4  was  announced  by 
the  Camera  Mart.  Inc..  New  \  ork, 
the  corporation  of  which  Mr.  Brown- 
ing was  vice-president. 

In  addition  to  his  jiosition  at 
Camera  Mart.  Mr.  Browning  was  a 
member  of  Local  644.  lATSE, 
cameraman  union.  Originally  a  mo- 
tion picture  photographer,  he  later 
changed  to  a  still  cameraman  and 
worked  on  many  major  film  produc- 
tions in  the  east.  He  was  well-known 
to  production  companies  and  to 
many  cameramen  in  this  country 
and  in  Canada. 

Management  of  the  corporation  is 
being  continued  by  his  brother,  Irv- 
ing Browning,  president,  and  Samuel 
Hyman.  general  manager. 


The  contract  officially  joining 
Sterling-Movies,  U.S.A.  was 
signed  above  by  Sophie  Hohne, 
as  its  new  head  Charles  F. 
Dolan  (left)  and  Saul  Turell, 
president   of   Sterling,   look   on. 


Movies,   U.S.A.   Consolidates 
With  Sterling's  Film  Division 

♦  Ibe  consolidation  of  the  Indus- 
trial Film  Division  of  Sterling  Tele- 
vision Co..  Inc..  with  Movies,  U.S.A. 
was  announced  last  month.  The  new 
division  will  be  called  Sterling- 
Movies,  L.S.A.  and  will  be  headed 
by  Charles  Dolan. 

Coming  to  Sterling-Movies.  U.S.A. 
at  the  same  time  is  Sophie  Hohne. 
the  founder  and  director  of  Movies. 
L  .S..-\.  Miss  Hohne  started  the  com- 
pany in  19.50  and  has  built  it  to  its 
present  position  as  distributor  for 
a  good  many  of  the  leading  indus- 
trial, commercial  and  travel  organi- 
zations. 

Miss  Hfjhne  has  an  extensive 
background  in  the  distribution  of 
films  including  a  seven  year  period 
with  the  March  of  Time.  During  the 
last  four  years  she  was  head  of  its 
16mm  Forum  Edition.  Miss  Hohne 
» ill  direct  the  activities  of  both  the 
nun-theatrical  and  television  distri- 
bution of  the  new  firm. 

The  Industrial  Film  Division, 
founded  by  Saul  J.  Turell.  president 
of  Sterling  Television  Co.  and  Mr. 
Dolan  just  two  years  ago,  is  recog- 
nized as  one  of  the  leaders  in  the 
syndication  of  public  service  films 
to  television.  Similarly.  Movies. 
I  .S.A.  has  been  one  of  the  distribu- 
tors in  the  non-theatrical  field. 

ConcurrentK  the  appointment  of 
Frank  G.  O'Halloran  as  ."^ales  Mana- 
ger for  the  division  was  announced. 

Mr.  O  Halloran  joins  Sterling 
after  three  years  with  the  Becton- 
Dickenson  ('o.  where  he  concen- 
trated on  sales  and  marketing.       9' 

Church  Pix  Field  Booms 

♦  Ibe  ( luinh  films  field.  «hich  now 
totals  75.000  nutlets,  will  increase  to 
approximately  125.000  within  five 
years,  according  to  Paul  F.  Heard, 
feature  film  producer  for  the  Broad- 
casting and  Film  Commission  of 
the   National   Council    of   Churche-. 


22 


BUSINESS     SCREEN     MAGAZINE 


WURLliZER 


i2k:ji 


thSkM 


on  a 


MmMisu/ni[fJu 


6> 


^ 


r- 


t\ 


uuia€n  ma^^  c/w^e^i  .  .  . 


for 

•  an  imaginative  script 

•  outstanding   photography 

•  sound  of  the  highest  quality 

and  here's  what  top  management 
thinks  of  "Pianorama"  — 


Papaoan 


/I 

PiCtUPES 


EVANSTON.       ILLINOIS 


c/, 


KC. 


DAvis     8-5900     •     CHICAGO     LINE:      BRiARGATE     4-3711 


The  Rudolph  Wurlitzer  Company 

Dekalb.  ILLINOIS 


W.CE   P»CS<OC>*T 


February  1,  1956 


Mr.  Robert,  Laughlin,  President 
Paragon  Pictures,  Inc. 
254O  Eastwood  Avenue 
Evanston,  Illinois 

Dear  Bob; 

Ever  since  we  introduced  "Pianorama'*  it  has 
been  received  with  tremendous  enthusiasm. 
Each  day  brings  new  showings  from  Maine  to 
California,  many  on  TV. 

Here's  what  one  of  our  District  Sales  Managers 
in  the  Southwest  wrote  us  after  showing  the 
film,  at  the  San  Antonio  Music  Teachers  Associ- 
ation: 

"I  have  never  attended  a  movie  in  which  there 
was  more  rapt  attention.  When  it  was  over, 
the  applause  was  extremely  heavy.   V/e  were 
well  pleased  with  the  teachers'  reaction  to 
the  program,  many  of  whom  said  that  it  was. 
undoubtedly  one  of  the  best  in  years." 

I  can  only  say  that  we  are  continually  more 
happy  with  the  job  Paragon  did  in  presenting 
the  Wurlitzer  story  in  "Pianorama." 

Yours  very  truly, 

HE  RUDOLPH  WURLITZER  COMPANY 


J.E.Rolfing 


100     YEARS     OF     MUSICAL     ACHIEVCMEN 


WURLU    SCEIVE 

R.  H.  Kulka,  Victor  Export  Exec 
Goodwill  Ambassador  of  Films 

-♦l  One  of  several  Anu'riiaiis  navi- 
gating the  heniisplieres  in  the  world- 
wide expansion  of  the  rducalionai 
tihn  niediiun  is  R.  H.  Kullva.  a  viee- 
president  of  the  Victor  Aniniato- 
graph  Corporation.  Davenport.  Iowa 
and  its  export  manager. 

Kulka  is  a  fihn  pioneer  ami  world- 
explorer:  a  pioneer  in  motion  pic- 
ture use  for  education,  religion,  in- 
dustry and  entertainment  overseas; 
an  explorer  of  the  sales  possibilities 
for  American-made  film  and  equip- 
ment to  implement  these  programs. 

His  15th  Year  of  Service 

The  Victor  veep  has  represented 
his  company  for  over  15  years  in 
export  markets.  During  these  years, 
he  has  been  just  about  everywhere 
in  the  free  world  to  initiate  film 
programs.  Recently  he  toured  Cen- 
tral and  South  America  and  now  he 
returns  from  a  five-month  research 
trip  to  the  Continent,  Mediterranean 
Area  and  North  Africa. 

Part  of  his  time  is  spent  lecturing 
authorities    of    education,    religion 


and  industry  on  iilm  use.  lie  con- 
centrates on  reachi[ig  the  Interior 
where  the  photo-educational  aid  is 
most  in  need.  Kulka  speaks  five 
languages  and  is  able  lo  pick  up  the 
local  dialect  —  smoothing  his  path 
of  a-v  communications. 

Finds  Warm  Reception  Abroad 

Kulka  has  found  warm  response 
to  his  ideas  and  sa\s  that  Ameri- 
cans are  well  received  in  the 
countries  he  has  visited.  He  says 
thai  the  excellent  work  done  by  the 
I  riited  States  Information  Service 
and  Point  4  Education  Program  has 
diine  immeasurable  good  for  the 
Inited  States  and  that  these  agencies 
have  fostered  demand  and  accept- 
ance of  audio-visuals  in  depressed 
areas. 

Kulkas  role  also  is  that  of  an 
ambassador.  He  reports  that  he  and 
his  wife,  who  accompanies  him, 
never  have  difficulty  seeing  the 
highest  government  officials,  no- 
bility, industrialists  and  religious 
leaders.  He  relates  that  these  leaders 
are  conscientious  about  educating 
the  masses  and  welcome  any  sug- 
gestions for  improvement  of  their 
programs. 

Usually  Kulkas  first  stop  in  any 


Business  Screen  salutes  R.  H.  Kulko, 
audio-visuals'  goodwill  emissary. 

(■ountr\  is  the  I  nitcd  States  Em- 
bassy and  then  to  the  local  Victor 
distributor.  During  his  most  recent 
trip,  he  developed  many  new  agen- 
cies for  the  company  and  these  ef- 
forts already  are  bearing  fruit.  Much 
through  Kulkas  endeavors,  Victor 
now  has  agencies  with  service  cen- 
ters in  over  6.5  countries  around  the 

globe.  9 

«        »        « 
♦  For    other   news    of   international 
interest,  see  page  28  of  this  Produc- 
tion Review  issue. 


25   Slidefilms   Prepared   for 
Work   Education   in   Sudan 

♦  TwriitN -fi\r  >lid('filrn^  have  lii-i-n 
prepared  for  use  by  the  govcrnmeni 
I'nndamcntal  Education  Officers  in 
llic  Sudan.  They  were  developed  In 
Alexander  Shaw.  UNESCO  expert. 
Shaw  has  advised  the  Ministry  of 
Education  on  the  establishment  of 
an  audio-visual  aids  division.  Local 
personnel  ha\e  been  trained  tn 
hanillr  all  jilia^i'S  of  filmstrip  pro- 
cliK  liojl. 

I  o  dati'.  slidefilms  produced  in- 
I  hide  /)  liy  lie  Literate?  and  a  Ways 
of  Living  series,  illustrating  days  in 
the  lives  of  people  doing  different 
kinds  of  work.  Films  on  government 
and  agriculture  also  have  been 
producerl. 

Though  the  adult  audiences  ot 
Sudan  were  more  amused  by  film? 
in  cartoon  form,  they  preferred 
those  based  on  photographs  as 
being  more  realistic,  Shaw  reported. 
»        »        * 

Danish  Studio  Has  1200  Credits 

♦  Including  several  films  on  (Jreen- 
land.  Minerva-Film,  Copenhagen. 
Denmark,  has  produced  over  1.200 
documentary  films  since  its  found- 
ing in  1936.  The  company  is  headed 
bv  Torben  Madsen. 


tsili 


723    SEVENTH   AVENUE     •     NEW    YORK    19,    N.   Y. 


PLAZA    7-8144 


24 


BUSINESS     SCREEN     MAGAZINE 


A  Message  of  interest  to: 

Motion  Picture  Producers, 
Distributors,  Advertising  Agencies, 
Sponsors,  Film  Libraries, 
TV  Film  Producers  and  Distributors  .  . 


Peerless 


Services 
include: 


Peerless  Protective  and 

Preservative  Film 

Treatments 

Releose  Prints,  Trailers, 

Television  Shows  on  Film, 

Kinescopes,  TV  Comnnerciols, 

Theotre  Screen  Advertising, 

Prints  for  Continuous  Projection 

Negotives,  Mosters,  Originals, 

Filmstrips,  Transparency  Slides, 

Microfilm 

Film  Reconditioning 

Shrinkage  Reduction 

Scratch  Removal 

Rehumldificotion 

Cleaning  and  Repairs 

Film  Library  Servicing 

Shipments,  Inspection, 

Cleaning,  Repairs,  Inventory 

ond  Booking  Records.  Storage 

Servicing   TV  Shows  en   Film 

Insertion  of  Commercials,  Shipments 

to  Stations,  Booking  Records, 

Follow-up,  Inspection  on  Return, 

Cleaning,  Repairs,   Replacements. 

Storage,  Substitution  of 

Commerclols,  Reshlpments 

Film  Distribution  Servicing 

Storage  pending  orders, 

Inventory  Records, 

Shipments  to  Purchosers 

Filmstrip  Paclcaging 

Breakdown  of  rolls  Info  strips. 

Packaging  In  cons.  Labeling, 

Boxing  of  Sets,  Storage 

pending  orders.  Shipments 


PEERLESS  TREATMENT 

is  a  boon  to  all  film.  Without  such 

proteaion,  your  film  is  much  more 

susceptible  to  damage  .  .  .  and  damaged 

prints  can  distract  audiences.  "Peerless  Treatment" 

is  a  good  specification  to  include  in  all  your  purchase 

orders  for  new  prints. 

And,  if  some  of  your  prints  have  had  hard  use,  call  on 
PEERLESS  RECONDITIONING  to  salvage  them.  Our 
skilled  staff  and  special  equipment  can  do  wonders  to 
restore  them  to  good  condition  . . .  not  only  your  prints, 
but  also  your  negatives  and  originals. 

Inspection  •   Cleaning  •   Scratches  removed 

Perforations  repaired  •  Splices  remade  •  Curl  or  Brittleness  remedied 
Shrunken  originals  restored  to  printing  tolerance 


EERLESS 


P 

I  FILM  PROCESSING  CORPORATION 

I     165  WEST  46th  STREET,  NEW  YORK  36,  N.  Y. 
I     959  SEWARD  STREET,  HOLLYWOOD  38,  CALIF. 

22  YEARS  EXPERIENCE  IN  SAFEGUARDING  AND  RECONDITIONING  FILM 


PEERLESS  TREATMENT  available  olso  through  Official  licensees  in 

CHICAGO  •  DALLAS  •  DAYTON  •  DETROIT  •  HOLLYWOOD  •  KANSAS  CITY 
NEW  YORK   •  PORTLAND   •   SAN  FRANCISCO   •   ST.  PAUL   •  WASHINGTON 

Berne  •  Brussels  •  london  ond  Denham  •  Mexico  City  •  Sydney  •  The  Hague  •  Toronto 


NUMBER     1 


VOLUME     17 


195  6 


25 


hand  rewind 


negative  rewind  set 


differential  rewind 


power  rewind 


HO  2  3284 

956  NO.  SEWARD  ST. 

HOLLYWOOD   38 

CALIFORNIA 


precision  Film  edifing  equipment 


HOLLYWOOD  FILM  COMPANY 


synchronizer 


split  reels 


film  r.ick-s 


editing  table 


vault  cans 


swivel  base  tightwind  film  storage  cabinet 

at  better  dealers  everywhere 


Postal  Operations  Advises 
Special  Handling  for  Films 

•¥■  .\  ?])iinsi)n'(l  film  prujirani  rna\ 
be  jci)|)ardizi-<l  by  lalo  driivcrio  uf 
the  films  to  priispcclivc  audienies. 
Hi-ciril  discussion  in  thr  I  .S.  Hureaii 
<if  I'osI  Office  Operations  have 
turned  up  some  concrete  suf;f:esti()ns 
wliicli  should  help  the  film  sponsor 
anil  dislriliutor  to  reach  audiences 
on  timi'. 

U  lierever  jiossibte.  il  is  recom- 
memleil  tlial  films  he  shipped  SI'E(:I.\I. 
HA.M)L1.N(;.  tilieii  parcel  post  is  used. 
AU  such  film  shipments  are  placed 
in  first  class  mail  sacks  which  al- 
ivays  receive  earlier  attention. 

Label  design  is  important  to  avoid 
confusion  in  the  post  office.  It  is  also 
helpful  if  you  color  code  your  film 
shipping  cases  by  choosing  a  par- 
ticular color.  Choose  a  color  and 
paint  the  edges  oj  the  case. 

Try  to  have  your  film  delivered 
lo  the  post  office  early  in  the  day 
rather  than  five  or  six  o'clock  in  the 
evening. 

The  Post  Office  Department  lias  a 
new  setup  which  divides  the  Lnited 
States  into  1.5  regions  each  of  which 
has  a  regional  director.  Local  post- 
masters no  longer  contact  \\  ashing- 
lon  with  mail  problems  but  take  the 
problems  up  with  the  director  of 
their  region.  Regional  directors  are 
located  in:  Atlanta.  Ga.:  Boston. 
Mass.:  Chicago.  111.:  Cincinnati. 
Ohio:  Dallas.  Texas;  Denver.  Colo. ; 
Memphis,  Tenn.;  Minneapolis. 
Minn.:  New  York,  N.Y.;  Philadel- 
phia.  Pa.:  Portland,  Ore.:  St.  Louis. 
Mo.:  San  Francisco,  Cal.;  Washing- 
ton. D.C. 

In  addition  to  the  15  regional 
directors,  there  are  approximately 
80  to  90  district  managers  located 
in  smaller  cities  throughout  the 
United  States.  By  contacting  the 
postmaster,  the  sender  can  learn  the 
name  of  the  district  manager  and 
it  is  suggested  that  the  sender  meet 
the  postmaster  for  discussion  of  the 
local  mailing  problem.  Bring  the 
postmaster's  attention  to  concise  ex- 
amples rather  than  generalities. 
Study  the  problem  over  a  period  of 
time  so  that  areas  giving  the  worst 
service  can  be  pin-pointed. 

Often,  "late  delivery"  problems 
are  not  the  fault  of  the  postal  serv- 
ice. The  film  user  may  not  be  re- 
turning films  on  time.  Unless  re- 
turns are  metered  and  insured  mail 
parcel  post,  such  shipments  are  not 
dated  and  there  is  no  way  to  check 
on  user  laxitv.  U 

Retains  Public  Relations  Firm 

♦  Color  Illustrations.  Inc..  producer- 
of  visual  color  presentations  for 
business,  service  and  industrial 
organizations,  has  retained  I  he 
John  Morrissey  Gray  Co.  as  public 
relations  counsel. 


26 


BUSINESS     SCREEN     MAGAZINE 


fOR  FIIMS  THAT  BRIHQ  RESUITS... 


FORDEL  FILMS 

I NCORPORATED 


MOTION  PICTURE 

PRODUCTIONS 
FOR  OVER  15  YEARS 


1187  UNIVERSITY  AVENUE 
.  NEW  YORK  52,  N.  Y.  ^ 

LUdlow  85100 


...A  OmNOABLE,  EXPERIEHCEP 
0R6ANIZATI0N.. .  FUUY  EQUIPPEO 
ANI>  STAFFEO  TO  PRODUCE  BOTH  LIVE 
AND  ANIMATED  FILMS. 


PUBLIC  RELATIONS  •  SALES  PROMOTION  •  TRAINING  •  TELEVISION  SHORTS  AND  COMMERCIALS 


BROCHURE  AND  SAMPLE   FILMS  ON   REQUEST 


Cine  Equipment  Firms  of  Six 
Countries  Discuss  Inti  Group 

+  Representatives  of  professional 
organizations  in  the  16min-8mm 
motion  picture  field  in  six  nianufac- 
luring  counrties  met  in  Brussels. 
Belgium.  January  21.  to  consider 
establishment  of  an  internalional 
association  of  "substandard  cinema- 
tographic industries." 

Representatives  included  men 
from  professional  organizations  and 
motion  picture  equipment  and  ac- 
cessory manufacturers  in  France. 
Germany,  Switzerland.  England, 
Italy  and  the  United  .States.  Speak- 
ing for  U.  S.  interests  were  Adolph 
Wertheinier.  executive  vice-president 
of  Radiant  Manufacturing  Corp. 
and  Ernest  L.  Schimmel.  vice-pres- 
ident of  the  International  Division 
of  Bell  &  Howell  Company,  both 
of  Chicago. 

Brussels'  Chamber  Is  Host 

The  group  met  at  the  Brussels 
Chamber  of  Commerce  with  Pierre 
Posso,  president  of  the  French 
National  Syndicate  of  the  Substan- 
dard Cinematographic  Industries, 
acting  as  chairman.  This  meeting 
resulted  from  invitation  by  the 
French  National  Syndicate. 

Projected  aims  of  the  internation- 
al association  proposed  by  the 
French  Syndicate  were  stated  as: 
(1)  Regular  exchange  of  informa- 
tion between  manufacturers:  (2) 
Creation  of  independent  Syndicates 
of  the  amateur  cinema  in  manufac- 
turing countries;  (3l  Complete  and 
universal  standardization  of  all  sub- 
standard cinematographic  material: 

(4)  Joint  publicity  and  all  actions 
which  will  help  to  develop  the  sub- 
standard cinematographic  industry; 

(5)  Standardization  of  sales  condi- 
tions and  exchange. 

French  Group  to  Direct 
.\fter  an  exchange  of  views,  the 
representatives  recognized  the  nec- 
essity and  usefulness  of  a  union 
which  would  form  a  liaison  between 
all  the  manufacturers  in  realizing 
the  outlined  objectives.  The  group 
unanimously  voted  for  the  motion 
of  Bell  &  Howell's  Schimmel:  "The 
direction  of  the  movement,  started 
by  the  French  Syndicate  will  remain 
in  the  hands  of  France." 

The  National  Syndicate  of  the 
Substandard  Cinema  now  is  pre- 
paring for  the  next  meeting  which 
will  take  place  in  September,  at 
Cologne. 

The  French  National  Syndicate 
has  advised  each  delegate  to  con- 
sider himself  as  a  representative 
of  the  official  organization  to  which 
his  company  belongs.  The  represen- 
tative must  brief  the  organization 
or  equipment  manufacturers  of  his 
country  on  the  meeting  already  held 
and  get  a  delegation  or  single  repre- 


DISCUSS   WORLD   CmE   STANDARDS 


Attending  the  recent  internotional  meeting  of  Cine  equipment  makers  at 
Brussels  were  (clockwise,  left  to  right  around  table):  A.  Wertheimer  (Radiant, 
U.S.A.);  P.  Walbaum,  P.  Posso  (Posso,  France);  G.  Nizoldi  (Nizoldi  &  Kramer, 
Germany);  K,  Mommsen  (Agfa,  Germany);  H.  Grossman  (Photo  King,  Ger- 
many); G.  Smagghe  (Cinerie,  France);  W.  Stehle  (Poillard,  Switzerland);  H. 
DeJonge   (British    Precision,    England);   E.    Schimmel    (Bell    &   Howell,    U.S.A.). 


sentative  nominated  for  the  next 
meeting.  He  must  inform  the  secre- 
tary of  the  new  union   of  his  pro- 


gress in  this  regard  as  soon  as  possi- 
ble, it  was  learned. 

The  secretarv  will  issue  a  list  of 


in 
Color.  . • 


*      35mm  color  release   prints 

»     Kodochrome   printing 

9    35mm  filmstrips 

9     16mm  Kodochrome  enlarged  to 
35mm   color 


Let  our  Tri  Art  Color  Specialists 
show  you  how  to  make  prints  that 
will  do  a  better  job. 


CORPORATION 


245  West  55th  Street,  N.  Y.  19,  N.  Y.  •  Plaza  7-4580 


names  and  addresses  of  all  official 
delegates  so  they  may  contact  each 
other  before  the  next  meeting. 

•       •       • 

Booking  of  Equipment  Abroad 
Offered  by  Cinequipment  Int'l. 

♦  American  film  producers  plannin;; 
production  anywhere  in  Europe. 
North  Africa  or  the  Middle  East 
will  be  able  to  book  all  neccssar\ 
lighting  and  production  equipment 
in  advance  in  Hollywood  through  a 
new  international  business  arrange- 
ment. Similar  jirovisions  are  forth- 
coming for  producers  shooting  in 
South    America   and   the   Far   East. 

Advance  bookings  will  be  mad'- 
here  by  Cinetpiipment  International, 
a  ne\\l\-formed  American  corpora- 
tion headed  by  Walter  A.  Klinger. 
who  has  allied  with  Dr.  Ing  Vaillant 
of  Munich.  Germany.  Vaillant'sRivu 
labs,  sound  studios  and  stages  an- 
rated  among  the  finest  in  Conti- 
nental Europe,  the  new  organization 
reports. 

Cinequipment  International  will 
offer  a  complete  equipment-package 
which  includes  the  famous  J.  G.  Mc- 
Alister  Dual  Steering  Crab  Dolly, 
lighting  and  accessory  equipment, 
Mitchell  cameras.  Natural's  Pack- 
aged Lighting,  and  the  latest  cutting 
equipment  for  16-.3.5  magnetic-opti- 
cal sound  from  16mm  to  Cinema- 
Scope-size. 

Interested  producers  are  advised 
to  phone  Hollywood  .5-4205. 
«         *         » 

Greece  OK's  Film  Free  Entry 

♦  Greece  has  ratified  the  inter- 
national agreement  sponsored  by 
UNESCO  abolishing  duties  on  edu- 
cational media.  Newsreels.  educa- 
tional films,  sound  recordings  as 
well  as  informational  literature  are 
exempt  from  duty  if  consigned  to 
approved  institutions.  Greece  is  the 
20th  country  to  ratify  the  agreement. 

»        *        • 
Crawley  to  Bogota,  Columbia 
for  Aluminum  Housing  Film 

♦  F.  R.  Craw  ley.  president  of  Craw  ■ 
lev  Films  Limited  of  Ottawa,  Can- 
ada, left  recently  for  Bogota.  Coloni 
bia.  to  produce  a  motion  picture  mi 
a  huge  aluminum  housing  develop- 
ment for  .Aluminum  Ltd.  The  fibii 
will  be  used  by  the  sponsor  in  trop 
ical  and  semi-tropical  countrii-^ 
around  the  world. 

Crawley  also  will  spend  sonu 
time  in  Jamaica  and  Haiti  in  con- 
nection with  other  sponsored  fihn>. 
Crawlev  s  have  made  films  in  Jamai- 
ca, Trinidad  and  British  Guiaiui 
for  Aluminum:  in  Jamaica  for  thi- 
Banana  Growers  .Association  and 
in  Brazil  for  Brazilian  Traction 
Light  and  Power. 

Thcv  expect  to  be  doing  a  great 
deal  more  production  throughout 
the  Carribean  and  South  .\merica. 


28 


BUSINESS     SCREEN     MAGAZINE 


"Auricon  Pro-600" 

with  Single-Lens  "C"  Mount, 

Tele-Finder  Objective,  plus 

Standard  Auricon  Finder. 


Preferred  by 

PRorissioms. 


"Auricon  Pro-600" 

with  Critical  Ground-Glass  Focussing, 

available  on  3-Lens  Turret  Model. 


THE  ALL  NEW 


"AURICON   PR0-600 


f  9       for  IGrnm  optical 

sound -on-ffilm 


•^    Sell-blimped  for  completely  quiet  studio  operation.  The  whisper-quiet  film  flow 

of  The  "Auricon  Pro-600"  is  silent  proof  of  precision  design.  Your  sound-recording 
microphone  never  picks  up  "Pro-600"  Camera  noise! 


•^    600  ft.  film  Magazines  with  Auricon-Electromatic  Take-up, 
for  16  minutes  of  continuous  "Talking-Picture"  filming. 

•^   Synchronous  Motor  Drive  for  "Single-System"  or 
"Double-System"  Recording. 

-K  $1,497.00  list.  .  .for  Auricon  Pro-600  "Double-System" 
professional  picture-camera  with  built-in  features. 
Also  available  at  added  cost  is  "Single-System" 
equipment  for  Optical  Sound-Track-On-Film,  "C-mount" 
Lenses,  View-Finders,  Film  Magazines,  3-Lens  Turret, 
Critical  Ground-Glass  Focusing,  Lens  Sun-Shades, 
Tele-Finders,  etc. . . 

■^   Sold  vrith  30  day  money-back  guarantee,  you  must 
be  satisfied! 

Write  loT  free  illustrated  "Auricon  Pro-600" literature 
and  price  schedule. 


D««isD 


"Auricon  Pro-600" 

features  Push-Button  "On-Off,' 

with  safety-interlocked 

film-flow  mechanism. 


<z> 


Auricon 


A      PRODUCT      OF 


BERNDT-BACH,  INC. 

6910  Romaine  Street,  Hollywood  38,  California 


MANUFACTURERS  OF  SOUND-ON-FILM 
RECORDING    EQUIPMENT    SINCE    1931 


O 


"Auricon  Pro-600" 
Turret  Model  with 
"Zoom"  type  Lens 
and  Finder  in  use. 


Here's 
REEL  News! 

Your  projector  .  .  .  your  film  .  .  . 
converted  in  a  matter  of  minutes 
into  on  automatic  projector  per- 
mitting  continuous  showing. 

Yes,  your  standard  16mm  pro- 
jector with  the  use  of  CineSales- 
Reel  will  tell  your  sales  story 
effortlessly  and  automatically 
without  intermission  or  rewinding 
after  each  showing.  Film  is  re- 
wound while  in  operation. 


For  the  REEL  Story  .  .  . 
Write: 


"wdJ 


It's  Dependable!  Engineered, 
Designed  and  Styled  for  depend- 
able performance  and  maximum 
safety  for  your  film. 

It's  Portable!  Compact,  light- 
weight, the  CineSalesReel  may 
be  carried  attached  to  your  pro- 
jector, or  OS  a  separate  unit 
easily   attached    within    seconds. 

It's  Proven!  Operating  effi- 
ciently with  400  feet  or  less  of 
either  color  or  black  and  white 
film,  hundreds  of  CineSalesReel 
are  now  selling  for  scores  of 
notional  concerns,  at  Exhibits, 
Trade  Shows,  Training  &  Sales 
Presentations,  and  Point  of  Sale 
Displays. 

Models  ovoilable  for  Bell  &  Howell 
see  illustration)  RCA,  Ampro,  &  Victor. 

BUSCH   FILM   & 

EQUIPMENT    CO. 
212  S.  Hamilton 
Saginaw,  Michigan 


TELEVISIDIV  NEWS 

Ike,  GOP  Team  Appear  at  SO 
Fund  Rallies  Via  Closed  TV 

■¥■  Politiial  rallio  Pfailiiil  new  high? 
in  visual  inutivation  at  the  start  of 
the  Republiran  Party's  1956  elec- 
tion fund  campaign  as  the  January 
20  "Salute  to  Eisenhower"  dinners, 
sponsored  by  the  Repuhlican  Na- 
tional Committee  in  more  than  .50 
cities,  were  linked  by  closed-circuit 
television  utilizing  special  projec- 
tion systems. 

President  Eisenhower  and  other 
party  leaders  appeared  on  large 
screens  I  .SO-foot  screens  in  soine 
places  I  to  coast-to-coast  audiences 
joined  bv  the  long  "closed"  network. 
One  of  the  liiggest  gatherings  was 
held  at  Madison  Square  Garden 
in  New  \ork  City  where  four  thea- 
tre projectors  simultaneously  threw 
pictures  on  a  "square"  of  screens  in 
the  center  of  the  huge  arena.  This 
unique  arrangement  permitted  the 
capacity  crowd  to  view  the  program 
from  every   angle. 

The  tv  rallies  were  handled  by 
Theatre  Network  Television  Incor- 
porated. The  special  television  pro- 
jection systems  were  designed  and 
produced  by  General  Precision  Lab- 
oratory Incorporated.  Pleasantville. 
New  York.  A  total  of  59  GPL  sets 
were  used  to  present  the  GOP  big 
guns  to  partv  members. 

c  «  » 

Dage  Television  to  Distribute 
Singer  Industrial  Projectors 

♦  Singer  \\  .Manufacturing  Co.,  Los 
-'Vngeles.  has  named  the  Dage  Tele- 
vision Division  of  Thompson  Prod- 
ucts. Inc..  Michigan  City.  !nd.,  as 
Lnited  States  distributor  in  the  in- 
dustrial field  of  projection  tv  equip- 
ment. The  Singer  large-screen  tv 
projectors  have  been  added  to  the 
Dage  line  of  tv  cameras,  monitors, 
receivers  and  remote  control  equip- 
ment. 


Color  TV  Progress 
More  Rapid  in  1956 

♦  Still  hampered  by 
large  service  fees  and 
the  costly  tube  problem, 
makers  of  color  televi- 
sion receivers  predict 
that  100.000  or  more 
sets  will  be  moved  dur- 
ing the  first  three  quar- 
ters of  '56  as  increased 
color  programming 
takes  effect. 

In  Chicago,  for  exam- 
ple, the  key  NBC  outlet. 
W'NBQ.  will  go  into  all- 
color  programs  by  .-Xpril. 
Several  evening  shows 
are  already  in  color. 
Other  network  plans  also 
call  for  color  programs. 


NBC-TV  Plans  News  in  Color 
Using  16mm  Anscochrome  Film 

■¥■  Kxtensi\e  use  of  a  new  motion 
picture  color  film  for  television 
"spot  news"'  coverage  is  being  plan- 
ned for  NBC's  ".News  Caravan" 
I  NBC-TV.  Mondays  through  Fri- 
days. 7:4.5  p.m..  EST.  I  The  film 
which  makes  this  tele-journalism  im- 
provement possible  is  the  new  high 
speed  16mni  Anscochrome  motion 
picture  film,  released  three  months 
ago. 

According  to  NBC  executives, 
availability  of  this  fast  and  sensitive 
color  film  made  it  feasible  to  start 
tests  and  plan  production  for  "to- 
day's color  news  film  today"  — 
color  coverage  of  news  events  for 
network  use  on  the  same  day.  "News 
Caravan"  producers  are  planning  to 
televise  selected  spot  news  items 
weekly  in  color. 

Aside  from  improving  tv  news 
coverage  via  compatible  color  news 
shows,  the  NBC  decision  is  expected 
to  hasten  full-time  color  television. 

"News  Caravan''  tested  Ansco- 
chrome daylight  type  16mni  film  as 
well  as  a  limited  sample  footage  of 
.\nscochronie  tungsten  film  (which 
will  not  be  available  generally  for 
some  time  I  and  showed  the  results 
at  a  recent  conference  of  radio  and 
tv  news  editors  in  Denver. 

The  point  made  with  these  show- 
ings was  this:  I'ntil  now,  general 
spot  news  coverage  in  color  was  not 
practical  because  the  films  available 
were  not  fast  enough  for  conditions 
other  than  good  daylight,  and  proc- 
essing ordinarily  took  days,  instead 
of  hours,  as  needed  for  same-day 
coverage.  News  films  shot  in  color, 
until  now.  were  limited  to  feature 
material  and  background  stories, 
shot  and  edited  days  in  advance. 

The  new  high-speed  .Anscochrome 
film  enables  .NBC  newscameramen 
to  shoot  events  of  a  nature  never 
before  attempted  with  slower  color 


Motion  Picture 

Unit   Director 

.\n  unusual  opportunity  for  man  to 
organize  and  direct  a  motion  picture 
unit.  He  must  have  experience  in 
animation,  slide  films  and  motion 
pictures.  He  must  be  familiar  with  all 
types  of  m.p.  equipment  and  sources: 
and  be  able  to  guide  others  in  the 
development  and  execution  of  indus- 
trial training  films.  Vi  rite,  giving  full 
history,  with  photo  of  yourself.  State 
salarv  required.  Location:  St.  Louis, 
.Missouri. 

^  rite  Box  36-2B 

Business  Screen  Magazine 

71164  Shkridw  Chu  *go  26 


30 


BUSINESS     SCREEN     MAGAZINE 


lilms.  network  officials  say.  NBC 
'recorded  rescue  operations  at  Stam- 
ilord,  Connecticut,  during  one  of  the 
illarkest  days  of  the  New  England 
1  floods. 

Indoor  tests  made  with  Ansco- 
i|;hronie  tungsten  film,  with  available 
:j|ight  (no  supplementary  lighting 
jjvas  used  I  pictured  a  session  inside 
ill  chamber  of  the  United  Nations, 
ilind  a  hockey  game  at  a  large  in- 
5  loor  sports  arena,  dramatizing  the 

jersatility  of  the  film.  S 

Chicago  Art  Directors'  TV 
.Ward  to  Animation,  Inc.  Spot 

►The  Chiccif;..    \rl    Directors'   Club 
dr.lal  Award   for  outstanding  tele- 

i-iiiTi  commercials  has  been  won  by 
\riiiiiation,  Inc. 
\\  inning    spot    in    the    animated 

arloon  division,  the  film  was  made 
i\  producer  Earl  Klein  for  the  W.  B. 

'miht  Agency  of  Detroit. 


G.E.  Scanner  System  Designed 
to  Expedite  TV  Colorcasting 

■♦f  Commercial  production  of  a  new 
film  and  slidefilm  system  for  tele- 
\  ision  stations  now  is  underway  at 
General  Electric  Company.  Designed 
primarily  for  color  film  and  slide 
programming,  the  new  system  mav 
be  installed  initially  to  handle  mono- 
chrome film  and  slides.  .Additional 
components  can  be  added  at  a  later 
date  for  progranuning  color  film 
and  slides. 

Originally  announced  in  May, 
1954.  the  new  G.E.  film  and  slide 
equipment  has  been  undergoing  re- 
finement at  Electronics  Park.  Syra- 
cuse, N.Y.,  and  field  tests  at  tele- 
vision station  KING-T\'.  Seattle, 
Washington. 

The  new  equipment  uses  a  16mni 
continuous  motion  picture  projec- 
tor, developed  by  Eastman  Kodak 


Company  to  function  with  the  sys- 
tem's electronic  fl\ing  spot  which  is 
its  light  source  and  film  scanner. 
Outstanding  features  claimed  for 
the  system  are  its  freedom  from 
registration  problems,  high  light 
level  and  automatic,  mechanical  and 
optical,  shrinkage  control  —  said  to 
allow  broadcasters  programming  of 
a  wider  variety  of  color  film. 

According  to  G.E.  engineers,  the 
combination  of  the  flying  spot  scan- 
ner system,  highlv  efficient  mirrors 
and  a  special  f  1.6  lens  is  sufficient 
to  provide  ample  light  for  a  clean, 
bright  and  crisp  picture  from  even 
the  most  dense  and  difficult  color 
film. 

All  of  the  parts  of  the  system  are 
designed  in  building  block  form. 
The  blocks  include  a  film  scanner, 
a  slide  scanner  and  a  scanner  chan- 
nel. This  design  allows  a  tv  station 
to    build    its   local   color   film   pro- 


gramming facilities  one  step  at  a 
time.  The  scanner  channel  is  com- 
mon to  both  the  color  fibn  and  slide 
equipment.  A  broadcaster  can  in- 
stall the  scanner  channel  and  color 
slide  system  for  local  color  adver- 
tising. Later,  color  film  originating 
equipment  can  be  added. 

The  motion  picture  projector  on 
which  the  new  system  is  based 
makes  possible  lap-dissolves  from 
one  frame  to  the  next  by  means  of 
a  rotating  mirror  system.  These 
mirrors  reflect  more  than  95  percent 
of  the  source  light.  They  are  used 
to  cause  the  films  to  appear  sta- 
tionary, allowing  the  system  to  be 
started  or  stopped  on  any  frame 
without  synchronizing  the  move- 
ment of  the  film  with  the  field  rate 
before  the  picture  is  telecast. 

The  equipment  has  no  difficult 
color  adjustment.  Framing  is  ac- 
(CONTINUED     ON     P.\CE     32) 


NUMBER      1 


VOLUME       17 


1956 


31 


OPENING 


FACILITIES: 

Completely  equipped  Sound 
Stage  with  separate  Record- 
ing Room  —  Mitchell,  Bell  & 
Howell,  Cinespecial  and  Arri- 
flex  Cameras  for  16MM  and 
3 5 MM  —  Animation  Depart- 
ment—  Peerless  Boom  &  Dolly 
for  Location  Work  —  Com- 
plete Editing  Room  —  Projec- 
tion  Room  —  Dressing    Room. 


M.P.I.  ^7^ 

MIAMI   PRODUCTIONS  INC. 
320  W.  Flogler  St.,  Miami  36,  Fla. 
Phone  82-6171 


miami     productions     inc. 


SERVICES: 

,  Complete  production  of 
16MM  and  35MM  Live 
and  or  Animated  Televi- 
sion Commercials  —  Pub- 
lic Information  Films  — 
Sales  Promotion  —  Fea- 
turettes  —  Sub- Contract- 
ing for  location  shots  in 
Florida,  Caribbean,  or 
South    American    area. 


NEW  YORK   OFFICE 

MR.  BERT   BURNS 

1 5  W.  44th  St.  (Directly  off  5th  Ave.) 

Phone  OX  7-5289 


,^%^ 


FILM  CABINETS 


PROTECTS 

YOUR 

FILM! 


MM-n9 

A  pract ico I 
storoge  cobi- 
net  for  the 
voried  film  IJ- 
brory.  Holds 
400,800,1200, 
1600  ft.  reels; 
100  filmstrip 
cans  plus  util- 
ity drawer  in 
base.  Overall 
size:  30"  wide, 
70"  high,  16" 
deep. 

OVER 
SO   MODELS 


FILM  RACKS 

ALL  SIZES-ALL  TYPES 
RK-250  (shown)  Ideal 
for  Film  Libraries. 
Seven  tiers  of  Sepor- 
otor  Racks  hold  250- 
400   foot    16mm    reels. 


MANY   MODELS   TO 
CHOOSE    FROM 


SEND    FOR    CATALOG 


PRODUCTS     CORPORATION 

250  Wcsl  57lh  Street     New  York   19,  N.  Y. 


G.E.   COLOR  SCANNER: 

l<l)NTIMKI>     FliOM     I'AGK     ii  1   I 

ciimplishpd  by  ("Ipc-tronically  moving 
ihe  raster  on  the  scanning  tube 
rather  than  by  manual  framing  at 
the  picture  gate.  Fine  framing  is 
performed  at  the  projector  control 
panel.  Coarse  framing  is  set  at  the 
factory  and  needs  no  adjustment  in 
the  field.  Each  film  and  slide  scan- 
ning channel  has  its  own  flying  spot 
scanner  as  a  light  source  to  assure 
broadcasters  that  the  entire  system 
will  not  be  out  of  operation  if  one 
light  source  fails. 

*        #        « 

General  Precision  Lab  Set 
for  Industrial  TV  Expansion 

♦  A  number  of  organizational 
changes  in  the  Engineering  Products 
Division  of  General  Precision  Labo- 
ratory. Pleasantv  ille.  New  \  ork. 
have  been  announced  by  Blair 
Foulds.  vice-president. 

Nat  Marshall  has  been  assigned 
to  direct  sales  of  television  equip- 
ment to  the  industrial  and  institu- 
tional markets  in  addition  to  his 
present  broadcast  sales  responsibili- 
ties. 

Joseph  W.  Belcher  has  been 
named  manager  of  a  newly-created 
.Application  Engineering  Depart- 
ment, which  will  be  concerned  with 
the  invention,  creation  and  develop- 
ment of  advanced  uses  of  television 
equipment. 

.Stewart  T.  Pardee  has  been  added 
to  the  staff  as  publicity  manager. 
He  will  coordinate  the  Company's 
publicity  and  public  relations  pro- 
grams in  the  motion  picture,  tele- 
vision and  military  fields  in  which 
GPL  has  an  active  role. 

"These  appointments  and  others 
to  be  announced  shortly."  Foulds 
said,  "'emphasize  our  expanded  ef- 
forts and  belief  in  the  tremendous 
growth  of  the  industrial  and  institu- 
tional television  markets. 

"They  provide  us  with  increased 
sales  and  engineering  applications 
capacities  to  meet  the  demands  of 
1956."  he  added,  "when  we  expect 
industrv-wide  sales  of  industrial  and 
institutional  tele\ision  equipment  to 
exceed  .s.5,000.()()()." 

Sarra.   Inc.  Completes  Five 
Series  of  TV  Commercials 

♦  Kccently  completed  filmed  com- 
mercials for  television  at  the  Sarra. 
Inc.,  Chicago  studios  include  these 
series : 

K  series  of  10  advertisements  fea- 
turing the  beverage.  Seven-Up, 
tlirough  the  J.  Waller  Thompson 
Gompain . 

C'onnnercials  starring  two  yVunt 
Jamima  products  —  Buckwheat  Mix 
and  Wafile  Mix  —  also  through  J. 
\\  alter  1  hompson. 


Technicolor  Earmarks  Million 
for  1956  Research  Program 

♦Funds  totaling  $1,200,000  hav 
been  appropriated  for  the  increasin; 
amount  of  research  which  Techni 
(olor  Motion  Picture  Corporatior 
and  Technicolor.  Inc.  will  condur 
during  1956  to  improve  the  qualit 
and  service  of  its  products  for  th 
motion  picture  industry. 

This  announcement  recentlv  \\a 
made  by  Dr.  Herbert  T.  Kalmus 
Technici^lor  president  and  genera 
manager,  in  connection  with  an  an 
nouncement  that  3.5nmi  Kodachrfun 
processing  by  Technicolor  is  f\ 
pected  to  be  made  available  to  llv 
amateur  photographer  in  May  o 
this  \ear. 

Plant  facilities  of  the  Aniati-u 
('olor  Processing  Division  are  cojii 
])lctcl\  apart  from  the  present  plan 
facilities  and  in  no  way  affect  Tech 
nieolor  s  capacity  to  serve  the  mo 
tion  picture  industry,  except  as  the; 
indirectly  may  be  of  help.  Dr.  Kal 
mus  said.  The  new  plant  will  rejjre 
sent  an  investment  of  approximalel; 
$650,000,  not  including  new  equip 
ment  or  other  pre-operating  charges 

Dr.  Kalmus  reported  the  promo 
tion  of  Dr.  LeRoy  M.  De^ring  to  thi 
post  of  technical  director  of  the  nev 
division.  Dr.  Dearing  previously 
served  as  director  of  research  a 
Technicolor.  Before  joining  Tech 
nieolor  in  1916.  he  was  technica 
supervisor  of  amateur  processing 
Eastman  Kodak  Co..  and  head  o 
photographic  research  for  the  I  ni 
ted  States  Navy  Department. 

Crawford,  Immig  &  Landis,  Inc 
AAove  to  Larger  N.  Y,  Quarter: 

^(]ra\\ford.  Inimig  i;  Landis.  lii' 
have  started  their  10th  year  as  an 
dio-visual  dealers  in  New  York 
City  in  brand  new   quarters. 

.Announcing  their  move  to  2iil 
Fourth  .\venue.  New  \  ork  City  3 
the  C(»mpan\'  reports  that  the  new 
tjuarters.  overlooking  Union  Squart 
Park,  include  enlarged  service  anc 
repair  departments,  larger  stock 
rooms  and  the  latest  in  projection 


SPLICES  STICK  WITH 


available  in  1-oz.,  8-oz.,16-oz.bottl 


32 


BUSINESS     SCREEN     MAGAZINE 


Campus  Film 
Productions 


picture  of 
a   man 
making   a 
wise   decision 


PLaza  3-3280 
New  York,  N.Y. 


NUMBER     1       •      VOLUME     \7      •       1956 


33 


CEO.  W.  COLBURN    LABORATORY   INC. 

/64     N  0  fl  T  H      WACKfP     DRIVe-CHICtCO     6 
7£LCPH0N£      STATE      2  -7  3  I  Q 


16mni 
SERVICES 


Safi^ty  Film  Juilyinq 
HaisHS  FIrIiI  Stiinilanls 

How  s.\KK  is  sale.^  How  do  you  teach  safetx  '.•' 
.'\re  accidents  ever  fuiiiiv?  Will  p('n|ili- 
lisliii  if  \ou  always  cry  "Wolf!""?  Does  a  lUini- 
iiij;  house  emphasize  fire  precaution?  Will 
audiences  identif\  uilli  the  characters  in  this  mo- 
tion   picture? 

These  and  dozens  t>f  other  (|uestioiis  of  fa<'t. 
theor\.  degree,  motive,  technique  and  efTect  con- 
front the  judges  of  the  annual  competition 
conducted  1)\  the  National  Committee  on  Films 
for  SafetN.  sponsored  hy  the  Xational  Safety 
Council. 

Judges  Selected  for  Special  Knowledge 
In  a  general  sense,  the  questions  the  safety 
competition  judges  must  ask  themselves  are  sim- 
ilar to  the  questions  which  face  judges  of  any 
species  of  informational  film.  Because  safety 
literally  is  a  matter  of  life  and  death,  it  is  for- 
tunate that  the  National  Committee  on  Safety 
strives  to  select  judges  who  are  particularly 
fitted  to  make  decisions  in  the  presentation  of 
safety  themes,  judges  who  are  acutely  aware  of 
the  necessitv  of  making  valid  communications 
selections  in  the  science  of  protecting  human  life. 
W  illiam  Englander.  secretary  of  the  National 
Safety  Council,  has  made  the  point  that  "there 
is  no  cut-and-dried  method  of  evaluating  films 
on  any  one  subject."'  Having  checked  into  the 
subject  of  judging  with  people  in  the  film  in- 
dustry, the  committee  recognizes  that  manv  fac- 


tni>   and    factor-cotnhinations   affect   a   film's   ap- 
parent  and   real  xahic 

These  Are  High  Points  Used  in  Ratings 
Though  rating  criteria  cannot  lie  stereot\ped. 
Englander  notes  that  there  is  a  basic  outline  of 
permanent  points  from  which  variable  rating 
questions  deri\c.  These  points  are:  technical  ac- 
curacy audience  appeal,  effectiveness  f)f  intended 
message.  (]ualit\  of  phot^igraphv  and  sound,  pro- 
duction techni(|ues  and  the  extent  of  a  films 
aid  to  accident  pre\ention  \vithin  its  field. 

The  necessity  of  safety  is  a  i)art  of  all  of  life 
and  therefore,  from  a  specialist  standpoint,  it 
has  innumerable  possibilities  <jf  division.  For 
manageability,  the  Safety  Committee  currently 
groups  the  many  kinds  of  safety  films  into  four 
main  categories — occupational,  traffic  and  trans- 
portation, home,  general.  There  are  such  addi- 
tional competition  breakdowns  as  "theatrical." 
"slidefilms. "  "theatrical  trailers  and  tv  shorts. 

22  National  Groups  Are  Represented 
The  National  C<»nnnittee  on  Films  for  .^afetv 
membership  represents  22  national  organizations 
in  the  diversified  field  of  safety.  These  include 
insurance  companies,  national  health  organiza- 
tions, highway  safety  groups,  manufacturing 
associations,  militarv  departments  and  other  civic 
and    commercial    organizations. 

Judges  of  the  19.5.5  contest  indicate  the  range 
of  organizational  background  from  which  the 
Connnittee  draws  its  specialist  opinion.  These 
judges  were:  L.  C.  Richardson,  .\merican  Asso- 
ciation of  Motor  Vehicle  Administrators:  Major 
G.  G.  Morgan.  Jr..  I  .  S.  Air  Force:  E.  H.  Breon. 
American  National  Red  Cross:  Captain  H.  W. 
(  C  O  N  T  I  .\  L  E  D     O  .N     PACE     T  H  I  R  T  Y  -  S  I  X  i 


outstanding 
achievement . 


The  achievement  of  outstanding 
motion  pictures  is  determined, 
for  the  most  part,  by  two  items; 
personnel  and  facilities.  At  Screencraft, 
you'll  find  the  best  of  both  . . . 
completely  at  your  service ! 

Whatever  the  film  requirement 
may  be  ...  a  series  of  39  television 
films  for  McCann-Erickson,  Inc.; 
a  documentary  status  report 
to  the  United  States  Air  Force 
for  the  Douglas  Aircraft  Co.;  or  TV 
commercial  spots  for  J.  Walter 
Thompson,  Inc.;  the  Blow  Co.; 
Dancer-Fitzgerald-Sample,  Inc.; 
and  the  Kudner  Agency,  Screencraft 
is  proud  of  its  record  of  achievement 
in  serving  and  satisfying  the  nation's 
most  discriminating  advertising 
agencies  and  industrial  sponsors. 


cteencraft  SHtcrpriscs,  he. 


8470  MELROSE  AVE. 
LOS  ANGELES  46,  CALIE 
OLivE  3-4460 


34 


BUSINESS     SCREEN     MAGAZINE 


Rex  Marshall  prepares  to  ffive  filmed  TV  commercial. 
Du  Pont  "Superior"  2.  with  delicate  tonal  register  and 
wide  latitude,  will  present  the  sponsor's  product  at  its  best. 


Production  Chief  Jim  Rose  (left)  and  George  J.  Stoetzel.  A.S.C.  Director  of  Photog- 
raphy, go  over  details  of  shooting  schedule.  Mr.  Stoetzel.  with  over  27  years'  experience 
in  photography  here  and  in  Europe,  says.  "I've  used  all  types  of  film  and  feel  Du  Pont 
is  far  superior." 


Discussing  technical  ospects  of  Du  Pont  Motion  Picture 
Film  are  Jim  Rose.  Joe  Dougherty,  Du  Pont  Technical 
Representative.  George  Stoetzel  and  Assistant  Camera- 
man George  Kamsler. 


"For  TV  film  with  that  live,  3 -dimensional  look 
we  use  Du  Pont 'Superior' 2!" 

says  JIM  ROSE,    Production  Chief,  Vidicam  Pictures  Corporation,  New  York  City 


"Thousands  of  dollars  are  involved  in 
making  a  one-minute  TV  commercial,  and 
we  have  to  be  sure  the  motion  picture  film 
we  use  will  do  the  best  job.  That's  why 
Du  Pont  'Superior'  2  is  our  choice  for  all 
black  and  white  footage  here  at  Vidicam." 
says  Production  Chief  Jim  Rose. 

"After  viewing  some  rush  jobs  we  com- 
pleted recently,  I  was  convinced  that 
'Superior'  2  provides  the  finest  quality, 
depth  and  roundness  I  have  ever  seen  in 
television  reproduction! 

"Our  work  is  mainly  TV  commercials, 
although  we  shoot  sales  and  industrial 
films."  continues  Mr.  Rose.  "We  do  a  great 
deal  of  appliance  photography,  in  which 
most  items  are  dead  white.  Flesh  tones  of 
a  model  would  go  dark  if  the  film  didn't 


register  middle  tones  accurately  .  .  .  an- 
other instance  where  Du  Pont  'Superior'  2 
turns  out  an  exceptional  job." 

George  Stoetzel.  A.S.C,  veteran  Direc- 
tor of  Photography,  adds,  "I  know  I  can 
always  count  on  'Superior'  2  to  capture 
those  vital  middle  tones  that  I  need  in 
every  commercial."  Mr.  Stoetzel  contin- 
ues, "  'Superior'  2  provides  excellent  gra- 
dation together  with  good  speed.  This  lets 
us  use  a  variety  of  lighting  arrangements 
without  danger  of  overexposure." 

Take  advantage  of  the  many  fine  qual- 
ities of  Du  Pont  Type  926  "Superior"  2 
Motion  Picture  Film  in  your  own  work! 
It's  an  all-purpose  film  for  both  exterior 
and  interior  shooting,  combining  good 
speed,  wide  latitude  and  fine  grain. 


FOR  MORE  INFORMATION,  write  or  call  the 
nearest  Du  Pont  District  Office  (listed  be- 
low) or  the  Du  Pont  Company.  Photo 
Products  Department.  Wilmington  98, 
Delaware.  In  Canada:  Du  Pont  Company 
of  Canada  Limited,  Toronto. 

DISTRICT  OFFICES 

ATLANTA  5,  GA 805  Peachtree  Bldg. 

BOSTON  10.  MASS 140  Federal  Street 

CHICAGO  30.  ILL 4560  Touhy  Ave.,  Lincolnwood 

CLEVELAND  14,  0 1033  Union  Commerce  Bldg. 

DALLAS  7.  TEXAS 1628  Oak  Lawn  Ave. 

LOS  ANGELES  38.  CALIF 7051  Santa  Monica  Blvd. 

NEW  YORK  11.  N.  Y 248  West  18tli  Street 

PHILADELPHIA  2,  PA 225  South  15th  Street 


BETTER  THINGS   FOR   BETTER  LIVING 

.  .  .  THROUGH  CHEMlSTRf 


DUPONT  MOTION  PICTURE  FILM 


NUMBER     1 


VO  t  UM  E     17 


19  5  6 


35 


A  Column  of  Production  Notes 
&  Viewpoints  for  the  Sponsor 
The  most  imusual  SPOl  S  before  youi  eyes 
soon  to  be  viewed  are  a  series  featuring. 
"Robby.  tfie  Robot."  the  fabulous  Mechanical 
Man  appearing  with  WALTER  PIDGEON  in 
M-G-M's  forthcoming  science-fiction  Cinema- 
scope motion  picture.  FORBIDDEN  PLAN- 
ET." Filmed  at  our  Hollywood  studios  for  a 
Quaker  Oats  Company  promotion. 
We  are  pleased  to  lia\e  been  selected  by 
Wherry,  Baker  1-  Tildcn  .\gency  to  produce 
these  TV  commercials. 

These  unusual  TV-SPOTS  (90  sec.  1  niin->/2 
min)  announce  a  promotional  theatrical  ticket 
tieup  between  Quaker  and  Metro-Goldwyn- 
Maver. 

+  ♦  + 
We  are  extending  our  CLIENT  SERVICES  to 
include  a  NEW  IDEA  ADVANCEMENT  .  .  . 
INTEGR.VI  ED  LI\'E  &  FILMED  Presenta- 
tions for  CLOSED  CIRCUIT  TV  or  Hot  Kine 
repeat  projection.  Through  advancing  VIS- 
U.\L  IDEAS  using  modern  electronic  develop 
ments  of  our  craft,  we  are  better  able  to  ADD 
another  PLUS-Factor  to  your  Conventions  or 
Meetings. 

+  ♦  + 
In  preparation  for  production  is  our  newest 
TV  dramatic  .■\CTION-SHOW  "Riders  of  the 
Pony  Express."  .Soon  to  be  ready  for  sponsor 
inquiry.  And,  of  course,  current  pro- 

duction on  the  weekly  TV 
Show  "SERGEANT  PRES- 
TON of  the  YUKON"  for 
Quaker  Oats,  continues  on 
schedide.  The  clients  are 
pleased  with  sales  resulting 
Irom  the  high  rating  of  this 
family  show.  We  feel  now 
that  as  we  are  presenting  our  Spectacular 
Winter  Episodes  filmed  on  natural  outdoor 
locations,  this  rating  will  climb  even  higher. 
This  is  another  accomplishment  of  a  produc- 
ing ORGANIZ.\TION  set  up  to  do  a  thor- 
ough creative  job  to  CLIENT  REQUIRE- 
MENTS in  the  BUSINESS  FILM-VISUAL 
PRESENTATION-TELEVISION  &:  THEA- 
TRICAL FIELDS. 
-—.  INQUIRY   INVITED 

U  ne 

j^ro  auctions 


Here   are   members  of   the   National   Committee   on    Films   for   Safety   as   they 
gathered  in  screening  room  during  judging  of  the   1955  entries. 


In  N«w  Ysric: 


In   Hollywood: 
Hollywood    1-6JSS 


Safety  Film  Awards: 

ICONTINIED  FROM  PACE  T  H  I  RT  V  -  FO  I  R  I 
Risteen.  \}.  S.  Navy:  F.  Deeg.  National  Associa- 
tion of  Automotive  Mutual  Insurance  Compa- 
nies; E.  R.  Granniss.  American  Society  of  Safety 
Engineers:  A.  Kneerini.  American  Public  Health 
Association:  C.  A.  Goodwin.  National  Associa- 
tion of  Automotive  Mutual  Insurance  Compa- 
nies: F.  E.  Perkins.  U.  S.  Bureau  of  Public 
Roads:  W.  Englander.  National  Safety  Council: 
W.  L.  Robinson.  American  Automobile  Associa- 
tion; J.  H.  Magill.  .\utomotive  Safety  Founda- 
tion; J.  B.  McCuUough.  Motion  Picture  Assn.  of 
America;  D.  S.  Wechsler.  U.  S.  Army;  T.  A. 
Seals.  Association  of  Casualty  &  Surety  Com- 
panies; T.  Taylor.  Inter-Industry  Highway  Safety 
Committee:  M.  Cusack.  I .  S.  Chamber  of  Com- 
merce. 

How  1955  Entries  Were  Handled  by  Jury 
Tv|)i<al  of  the  care  with  which  the  Safety  Com- 
mittee conducts  its  competition  is  the  prescreen- 
ing  and  final  judging  procedure  followed  b\ 
these  judges  during  the  12th  annual  contest  in 
195.5.  A  total  of  65  entries  were  accepted.  The 
entire  judging  procedure  consisted  of  three 
screenings  —  five  Committee  representatives 
spent  an  average  of  four  days  each  in  the  first 
screening  in  Chicago:  17  representatives  spent 
one  and  one-half  days  on  the  second  screening 
and  final  judging  in  \X  ashington.  D.C. 

In  this  process,  the  judges  culled  nine  top 
winner  films  and  presented  16  sponsors  with 
Award  of  Merit  certificates  for  films  which  mer- 
ited various  special  considerati<)ns. 

Specialists,  Experience  Aid  Selections 
Ordinarily,  the  subconuuittee  which  conducts 
the  preliminary  screening  are  persons  who  have 
served  many  times  as  judges  of  contest  safety 
films.  Specialists  in  the  various  areas  of  safety 
assist  them  in  making  their  selections.  The  pre- 
screening  group  writes  reviews  of  all  entries  to 
guide  the  final  judging  committee. 

Meeting  as  judges.  Committee  representatives 
come  to  their  "bench"  qualified  by  experience  in 
audio-visual  education  and  or  fundamental  in- 
terest in  safety.  Englander  has  reported.  Most  of 
the  judges  have  been  on  the  Committee  for  more 
than  five  \ears. 

Allowing  for  basic  filni-l\pe  difierences  within 
a  classification,  the  judges  may  select  as  win- 
ners   films    outstanding    either    as    instructional 


tools  or  inspirational  motiyators.  If  the  judges 
decide  that  none  of  the  entries  in  a  particular 
category  are  of  plaque-calibre,  no  plaque  is 
awarded. 

Under  a  continuity  of  Committee  direction  dat- 
ing in  its  present  form  back  to  1945.  the  safety 
films  clear,  as  it  were,  through  a  district  and 
supreme  court.  Those  declared  winners  have  the 
judicious  stamp  of  vindication  by  men  versed 
in  the  theory  and  law  of  safety  discipline,  in  the 
standards  of  good  audio-visual  treatment.  §}' 

r.-  <•  * 

Crusade  for  Freedom  Motion  Picture 
Gives  Clue  to  Soviet  Balloon  Tale 

•¥■  Besides  exposing  some  Soviet  film-bunkum 
via  film,  the  new  Crusade  for  Freedom  picture. 
Radio  Free  Europe,  reported  elsewhere  in  thi> 
issue,  would  appear  to  throw  light  on  the  receiU 
exchanges  between  Moscow  and  U  ashington 
regarding  balloons. 

Russia  charged  the  United  States  with  respon- 
sibility for  propagaiida-leaflet-carrying  balloons 
which  have  been  floating  into  the  Communist 
sphere.  The  L  nited  Stales  Government  disclaimed 
responsibility.  The  I  .  S.  did  own  to  a  Russian 
charge  of  launching  itealher  balloons  from  Ger- 
many and  Turkey  and  promised  that  the  I .  S. 
will  "seek  to  avoid"  launching  additional  bal- 
loons in  the  disputed  border  area.  Jf 


"I  was  ftithitsed  and  deeply  impressed 
tvith  yttur  music  score  for  tntr  film : 
n  IISOS  TO  41  STRIA'  for  Pan  American 
U  i>rld  Airtcays.  .  .  It  is  a  pleasure  to  meet 
someitne  ir/n»  is  inspired  in  his  otcn  tC4irk, 

Dick  Durrance  Films 
Aspen.  Colorado 


corelli- Jacobs 

FDLM  MUSIC  Inc. 

1400     BROADWAY 

NEW     YORK     19.     N.Y. 

JUdson  6-M73 


FILM  MllSIt'  lac. 


36 


USINESS     SCREEN     MAGAZINE 


V.  s. 


COST 


Any  work  of  Art  —  or  ingenious  job  of  craftsmanship  —  in\ohes  four  undeniable 
factors  -  PURPOSE  -  SKILL  -  TIME  -  COST. 

Frequently  new  clients  ask  us  "How  much  would  it  cost  to  make  a  motion  picture?" 

Well,  obviously,  the  answer  to  that  question  is  another  (piestion  "What  is  the 
PURPOSE  of  your  picture?" 

Upon  learninf^  this,  we,  as  Producers,  determine  how  much  SKILL  and  TIME 
it  will  retjuire  to  make  your  specific  story  and  the  COST  then  will  be  fixed  fairly, 
based  on  predetermined  estimates  and  knowti  factors. 

But  there  are  pitfalls  for  the  unwary  client.  For  example,  instead  of  going  to 
an  accredited  ORGANIZATION  in  the  business  film  field,  a  sponsor  might  be 
attracted  to  an  "ofHce-in-the-hat"  operator  whose  only  skill  is  in  his  con\'ersation 
and  whose  only  overhead  is  the  rental  of  desk  space.  The  price  quoted  will  be 
absurdly  low  and  the  promises  high. 

However  empty  promises  don't  work  miracles  in  film  production,  nor  in  any  other 
medium.  COST  must  always  be  commensurate  with  QUALITY.  These  two  factors 
have  always  been,  are  now  and  will  continue  to  be  in  good  balance  when  vou  deal 
with  a  proven  ORGANIZATION. 

Such  an  ORGANIZATION  is  Uhe    ( <harles    O.    >J!y/iinnef    f^roauctions 

comprised  of  experienced  specialists  who  can  work  within  budgeted  TIME  to 
produce  filins  of  resultful  QUALITY  —  at  fair  COST. 


♦  ♦  ♦      These  consideintions  are  ji/nt  of    THE  +  FACTOR 

which  (listniirni.slies   The  Skinuer  Orgnnizatiou     ♦  ♦  ♦ 


L/Az  Ckanh,^  S.  <^kinnvi  iPxodiiah 


Lon± 


General  Offices  and  Studios 

6226  Yucca  (at  Argyle) 

Hollywood 28,  Calif.  -HO.  2-6555 


Rental  Studio  Facilities 

New  York  •  Detroit 

Miami 


1600  Broadway 

Suite  312,  New  York,  N.  Y. 

Circle  6-6915-6 


+    +    +    +    +    +    +    +    +    +    +    +    +    + 


+    +    +    +    + 


+    +    +    +    + 


+    +    +    +    +    +    +    +    +    +    +    + 


As  an  adjunct  to  our  complete  Production  Facilities,  Nation-Wide,  we  operate  our  own  PRODUCTION 
STUDIO,  SCRIPT  AND  EDITORIAL  DEPARTMENTS  IN  HOLLYWOOD,  CALIFORNIA . . . 


Diversified  Visual  Productions 

•  TV    DRAMATIC    PROGRAMS  •  TV    COMMERCIALS    AND    SPOTS 

•  THEATRICAL  SUBJECTS       •  BUSINESS,   INDUSTRIAL  AND  COMMERCIAL   FILMS 

THE  +  FACTOR 

T.  M.  Reg. 


An  executive  screening  print 
of  recent  Skinner  produc- 
tions is  available  on  request 
—see  what  zee  mean  on  your 
screen. 


NUMBER      1 


VOLUME      17 


1956 


37 


OUR  LATEST  "FIRST"   IN   THE   INDUSTRY 

it's  yours  for  the  asking! 


A  MOTION   PICTURE  &  TV 

SPECIAL  EFFECTS  CATALOG 

16  &  35  MM,  COLOR  OR  BW,  OPTICALS, 
MATTEWORK,  BLOWUPS,  REDUCTIONS,  CORRECTIONS 

Here's  an  aid  to  busy  production  executives  for 
planning  and  budgeting  special  effects  and  related 
services.  Here's  useful  information  and  latest  prices 
at  the  flick  of  a  tabbed  page,  and  plostic  bound  with 
a  tool  included  for  inserting  new,  up-to-the-minute 
pages. 


NEW  SERVICES  TOO! 
TECHNICAL     ANIMATION 

by  experts  in  military,  scientific  and  promotional  pre- 
sentations .  .  .  unlimited  by  usual  camera  techniques, 
from  your  script  or  storyboard. 

TITLES 

Hand  lettering  or  hot  press  compositions  photo- 
graphed rock-steady  over  live  action,  art  or  plain 
background,   crisp  and   color  perfect. 


COMPLETE  SERVICE,  COMPLETE  SATISFACTION! 

CINEMA  RESEARCH 

CORPORATION 

7000  ROMAINE,  HOLLYWOOD  38,  CALIFORNIA 
PHONE  OLdfield  4-4117 


Film  Shows  Citizen  How 
to  Fight  Slum  Growth 

♦  Slums  ami  their  eradiialioM  i^ 
such  an  uvi-rpoMi-riiif;  pnililcrii  thai 
ihr  average  citizen  does  not  cMii 
bdther  to  ask  himself.  "What  can  I 
do  about  it';*"  The  physical,  sik  ial. 
ecdniimic  and  political  forces  \\hicii 
j>rt)(luce  and  increase  slums  are  so 
endurinji  as  to  make  slums  seem 
ine\itahle  and  the  iMdiNidual's  pro- 
test a  «aste  of  breath. 

Man  of  Aiiion.  a  new  aniriialed 
color  motion  picture  sponsored  1)\ 
the  American  (Council  To  hnpniM- 
Our  Neighborhoods  I  ACTION  i. 
tells  the  citizen  how  he  can  effec- 
livel\  fight  slums,  a  serious  decay 
(»f  the  national  body. 

The  American  Council  To  Im- 
prove Our  Neighborhoods  is  a  na- 
tional organization  sponsored  In 
liusiness-  govenunent.  educational, 
civic,  public  service,  financial,  labor 
and  religious  leaders  drawn  from 
many  organizations  and  points  of 
\  iew  but  all  of  whom  are  interested 
in  improving  the  nation's  housing. 
ACTIONs  official  program  began 
last  November  1.5  when  President 
Eisenhower  addressed  the  nation 
on  the  organization "s  purposes  and 
plans. 

Produced  by  Transfilm  Incorpo- 
rated. Man  of  Action  is  a  1.5-minute 
cartoon  drama  which  spotlights  the 
human  challenge  involved  as  a  resi- 
dential area  degenerates  into  a 
noisy,  over-crowded  slum.  Two  op- 
posing characters,  the  '"Devils 
Emissary"  and  "John  Q.  Citizen." 
l\  pify  the  debate  that  confronts  an\ 
would-be  man  of  action:  The  DeviTs 
Emissary  cuiically  .says  that  noth- 
ing will  be  done  to  improve  neigh- 
borhoods because  the  people  really 
don't  care. 

Crime,  juvenile  deliiujuencv.  a 
higher  accident  rate  and  disease  are 
shown  to  be  the  fruit  of  slum  con- 
ditions about  which  nothing  will  be 
done.  Mr.  Citizen  discovers  that 
much  can  be  done  to  better  housing 
conditions  and  halt  the  spread  of 
slum  areas  by  concerted  conmiunily 
action.  The  man  of  actions  part  in 
community  action  is  underscored  as 
conditions  of  slum  growth  are  noted 
— failure  to  keep  business  and  per- 
sonal property  in  repair,  inadequate 
roads  and  streets,  overcrowded 
schools,  shifting  population  trends, 
lowering  of  zoning  standards  and 
the  mo\ement  to  the  suburbs. 

Man  of  Action  was  released  to 
clubs,  churches  and  other  conunu- 
nity  organizations  on  free  loan 
through  Association  Films"  libraries 
on  November  l.j.  Special  black  and 
white  prints  of  the  film  will  be  avail- 
able to  tele\ision  .stations.  After  Jan- 
uary 1.  I9.S6.  the  picture  was 
released  to  schools.  |^' 


"Camera-ACTION!"   as   Atlas 
Shoots  Studebaker  Short 

♦  Sjtcrd    v\;i>   till-   pinduitinii    pace   a^ 

Director  Al  liradish  anrl  his  Atla^ 
Film  (Corporation  crew  hastened  tn 
the  South  Hcnd.  Indiana.  Studc- 
baker-Packard  (Corporation  proving 
ground  to  turn  out  a  motion  picture 
with  a  Januar\   6  deadline. 

That  was  the  date  of  the  Chicagi> 
19.'S6  Auto  Show  press  preview  and 
il  was  a  must  that  the  footage  be 
read\    then   for  projection. 

I  nder  trjing  conditions.  Bradisli 
brought  in  the  featured  film  short 
in  one  da\  of  sho<)ting.  Oscar 
Ahbe  hanilled  the  camera.  The  film 
demonstrates  how  Studebaker  engi- 
neers have  equiped  their  cars  to 
defy  the  deepest  snow  and  iciest 
conditions. 

Gordon   Enterprises   Expands 
Engineering    Data    Department 

♦  A|ipoinlmcnl  of  1{,,n  L,,u.  Jr..  to 
head  the  expanded  engineering  data 
department  at  Gordon  Enterprises 
has  been  announced  by  .Alan  Gor- 
don, president  of  the  North  Hollv- 
wood.  California  camera  manufac- 
turing firm. 

Low,  a  former  .Air  Force  officer, 
assumes  charge  of  the  engineering 
data  department  following  more 
than  three  years  of  service  in  the 
Gordon  Enterprises  engineering 
department. 

A  prime  manufacturer  for  the 
I  nited  States  Air  Force,  the  firm 
maintains  one  of  the  largest  pho- 
t(igraphic  technical  and  engineer- 
ing data  files  in  the  I  nited  .States, 
including  comprehensive  --\rmed  ser- 
\  ices  Technical  Information  -'\genc\ 
reports  on  research  and  de\elop- 
ment  in  aerial  photographv.  aircraft 
instrumentation    and   related    fields. 

Norman  Schauwecker.  formerly 
in  the  engineering  department  at 
North  American  Aviation.  Colum- 
bus. Ohio,  has  been  named  assistant 
in  charge  of  the  engineering  data 
department. 

Film   Among    10   Top    Items 
Flown  by  United  Air  Lines 

♦  Film  was  among  the  tt>p  cargo 
commodities  carried  by  L  nited  Air 
Lines  in  19.S.5.  acording  to  R.  L. 
Mangold,  manager  of  cargo  sales. 
Kanked  by  total  weight  flown,  the 
nine  other  leading  freight  items 
shipped  during  the  year  ranged 
from  machines  and  machine  parts 
tn  ad\  ertising  matter. 


38 


BUSINESS     SCREEN     MAGAZINE 


At/ilRlCKN 


US.  NAVV 


FILMS  NOW  IN  PRODUCTION 

films  of  twenty  to  thirty  minutes  in  length 


MPO  PRODUCTIONS,  INC 

15  East  53rd  St.,  N.Y.  22,  N.Y. 
Murray  Hill  8-7830 


The  VICTOR  16mm  PROJECTOR 
helps  MAKE  your  product 
and  SELL  it. 


Shop  foremen,  sales  trainers  .  .  .  anyone  can  easily  operate  the  new 
Victor  16mm  Sound  Projector.  Just  3  spots  to  thread  film  .  .  .  over 
sound  drum,  through  film  gate,  on  to  single  drive  sprocket.  The  Victor 
operates  simply  with  finger-tip  control  panel,  softly  illuminated.  No  chance 
of  film  damage,  even  with  inexperienced  operators,  .'i-spot  Safely  Film 
Trips  slop  projector  instantly   to  eliminate   film  damage. 

Films  are  understood  more  easily,  remembered  longer  when  sho\vn  on 
the  new  Victor  because  superb  sound  plus  outstanding  picture  clarity  put 
sharper  focus  on  your  story.  Salesmen  see  graphic  illustrations  of  the 
product,  learn  to  know  their  product  better,  learn  methods  for  making 
bigger  and  better  sales.  Plant  workmen  better  understand  their  jobs, 
reduce  costly  errors  and  increase  efficiency.  And  with  a  \  iclor.  you  can 
best  show  the  thousands  of  films  available  from  manufacturers  and  trade 
associations. 

And,  you  can  add  magnetic  sound  as  your  budget  permits  .  .  .  with  Mixer 
Magncsound.  Allows  you  to  change  sound  track  as  often  as  desired,  or 
add  sound  to  silent  films. 

SEND  FOR  FREE    FOLDER    TODAY 


VICTOIk, 


?uma7ciJla, 


oUiM>/t  Cvipctauvn 


Dept.  L-26    Davenport,   Iowa.   U.  S,  A. 
New   York  —  Chicago 

Qualify  Motion  Picture  Equipment  Since   1910 


Crusade  for  Freedom  Film 
Exposes  Red  Film  Propaganda 

■¥  An  American-sponsored  nintimt 
pi<-ture  is  j>iving  the  lie  to  a  Kus- 
sian-sponsored  motion  picture  in 
the  propaganila  war.  Through  the 
cooperation  <»f  the  United  Stales 
Department  of  Defense,  a  new  film 
sponsored  b\  the  Crusade  for  Free- 
dom contains  several  hundred  feet 
of  anti-American  propaganda  ffjot- 
age  currentlv  being  shown  in  thea- 
tres behind  the  Iron  Curtain.  This 
is  the  first  time  the  Red  footage  has 
been  shown  publicK  in  the  I  nited 
.Stales, 

Scenes   from   a   Russian   Film 

Man)  of  the  scenes  are  taken 
from  a  Russian  film  entitled  Peace 
Will  Win  Againsl  War.  A  direct 
translation  of  the  original  Russian 
commentary  includes  such  state- 
ments as:  "This  is  the  true  American 
way  of  life — today,  starvation  and 
poverty;  tomorrow^  chaos." 

The  14-minute  film  on  Radio  Free 
Europe  tells  the  story  of  anti-com- 
munist operations  of  Radio  Free 
Europe  and  the  Free  Europe  Press, 
both  supported  by  the  Crusade  for 
Freedom.  It  shows  pictures  of  Radio 
Free  Europe's  29  broadcasting  and 
relay  stations  in  West  Germany  and 
Portugal  as  well  as  the  launching 
of  free  Europe  Press  balloons  which 
carry  miniature  newspapers  into  the 
countries  behind  the  Iron  Curtain. 

First  to  Show  Films  Publicly 
"We  are  proud  to  be  the  first 
independent  American  organization 
to  show  these  films  publicly,"  said 
William  A.  Greene,  Crusade  for 
Freedom  president,  "so  that  the 
American  public  can  see  for  them- 
selves what  the  people  behind  the 
Iron  Curtain  are  being  told  about 
life  in  the  free  world. 

"We  are  also  grateful  to  our 
commentators,  John  Daly  and  \^  est- 
brook  Van  Voorhees,"  Greene 
added,  "for  donating  their  time  to 
help  us  with  the  film." 

The  new  film,  produced  by  On 
Film,  Inc.  now  is  available  for 
showing  throughout  the  nation.  Con- 
tact: Ousade  for  Freedon,  345  East 
46th  Street,  New  York  17,  .New 
York.  S' 

SOUND  RECORDING 

at  a  reasonable  cost 

High    fidelity     16    or    35.     Quality 

guaranteed.    Complete  studio   and 

laboratory  services-    Color  printing 

and  lacquer  coating. 

ESCAR 

MOTION  PICTURE  SERVICE. 

7315  Carnegie  Ave., 
Cleveland  3,  Ohio 


40 


BUSINESS     SCREEN     MAGAZINE 


CONFUSE 


j...$UT  ""'"^'J!!'i  pn,. 


^^^l^tSTEO/" 


•w^r^  n, 


^e'sioo 


You  can   change  those  confused  reports   youre  getting   every   day   into 

SALES. 

You  can   make  your  salesmen   realize   you   are   concerned   and   anxious 

to  help  them  by  using 

THE  "AGGRESSIVE  SELLING"  PROGRAM 

It  will  help  you  obtain  the  kind  of  results  you  want,  and  what  your 
salesmen  want  .  .  .  SALES. 

The  "AGGRESSIVE  SELLING"  sales  development  program  is  a  complete 
and  permanent  program.  It  is  designed  so  that  anyone  within  your 
organization  can  conduct  effective  sales  meetings  with  a  minimum 
preparation   and  with  maximum  results. 

It  will  put  your  NEW  salesmen  into  the  competiti\e  field  faster  and 
better  equipped  to  produce  immediate  sales.  It  will  refresh  and  strengthen 
your  ESTABLISHED  salespeople  by  increasing  their  overall  sales 
effectiveness. 

This  program  is  ideal  to  use  for  sales  training,  sales  meetings,  sales 
conventions,  distributor  meetings,  dealer  meetings.  It  will  awaken  all 
salesmen  to  todays  attitudes  and  techniques  of  selling  in  a  competitive 
market. 

The  "AGGRESSIVE  SELLING"'  program  consists  of: 
SALES    MEETING    TEXT:  So   all-inclusive,  the  meeting  chairman 
simply  follows  it.  step  by  step,  through  each  of  the  eight  meetings. 


THESE    EIGHT   SOUND    SLIDEFILMS: 

"Creative  Selling'"  "Are  Prospects   Different?" 

"Attitude  That  Gels   Business"  "Pride   in   Price  " 

"What   Do  You   Sell?""  "Close   Isn't  Closed"" 

"By-Passing  Sales  Resistance"'  "Human   Relations   in   Selling" 

Each  film  covers  a  specific  phase  of  selling  and  presents  definite 
solutions  to  the  everyday  problems  encountered  in  selling  PEOPLE 
....  the  common  denominator  in  all  selling  situations.  The 
problems  and  answers,  visually  and  dramatically  presented,  are 
drawn  from  the  experiences  of  thousands  of  salesmen  in  all  fields 
of  selling.  They  apply  equally  to  any  product,  service  or  idea  .  .  . 
no  matter  what  the  price  range  or  the  type  of  prospect  to  whom 
you  are  appealing. 

FOLLOW-UP    MATERIAL:  Personalized  material  to  be  sent,  after 
each  meeting,  to  the  salesman's  home. 

You  can  give  your  men  all  the  advantages  of  this  $50,000.00  program 
for  only  S.326.00  f.o.b.  Los  Angeles.  Single  subjecU  $50.00  each. 
(Multiple  purchases  in  excess  of  ten.  subject  to  discounts.) 

Y'ou  want  your  men  to  act  NOW.  so.  now  is  the  time  for  action  on 
your  part.  Send  your  order  immediately.  If.  after  five  days,  you  are 
not  completely  satisfied,  you  may  return  the  material  with  no  obligation. 


6108  SANTA  MONICA  BOULEVARD  •  HOLLYWOOD  38,  CALIF  •  HOLLYWOOD  7-7131 


NUMBER     1 


VOLUME     17 


19  5  6 


41 


Jack  J.  Funk.  Projectionist,  in  the  JT'ilding  screening  room 


IMflLDING     SCREENS    IMflTH     AMPRO 

Film  producers  require  all  the  elements  of  perfect  projection...  smooth  threading, 
brilliant  illumination  and  high  sound  fidelity.  It  is  important  that  a  producer's 
prints  are  not  exposed  to  even  the  slightest  hazards  of  scratching  or  damage 
Ampro's  feather-soft  aperture  pressure  and  light  sprocket  shoe  tension  assure 
maximum  film  protection.  Easy  operation  and  outstanding  performance  are  the 
two  big  reasons  why  producers . .  the  people  who  railly  know,  use  Arapro  16mm 
Sound  Projectors.  Select  from  the  great  Ampro  line  for  your  motion  picture 
requirements.  Call  your  Ampro  audio-visual  dealer  to  arrange  for  a  demonstration 


AMPRO    CORPORATION 

1345      DIVERSEY      PARKWAY      •      CHICAGO 


ILLINOIS 


if  rile  for 

"Screen  Adventures" 

ft  16-page  source-guide 

for  325  I6mm  sound 

motion  pictures. 

Lists  titles,  running  lime 

find  subject  synopsis. 

The  booklet  is  free  of  cost. 


A   GUBBIDIAKr   OF   aCNCNAL 
PRECISION    KOUIPMKNT 


Decals  for   Film   Cans   Provide    i 
"Intergrated"  Identification 

■^  I  )ri\il>  arr  lii-irii!  ;Miiif<l  at  cnm- 
riMTcial  liliii  liliiario  fur  usr  as  la- 
lids  <in  ninlinti  picliirt*  film  CDiitain- 
crs. 

Till'  \li\(i(  iiicl  Co..  Chica^ii  has 
aiiiKiuiK'i'il  the  a\allaliilil)  uf  (jccals 
lo  he  used  ftir  the  ideiitifieation  i>f 
the  lending;  lihrarv.  Ueeals  alsii  an- 
(h'si^ned  with  iipeu  areas  for  sleneil- 
iii^.  slainpln^  or  typin<;  the  fihn 
title  and  nunierieal  information. 
They  may  he  niimhered  serially  in 
manufacture  if  the  eustomer  desires. 

The  company  says  the  decals"  su- 
periority to  paper  lahels.  which  nia\ 
peel  off.  is  that  the  decals  hecunie 
an  integral  part  of  the  container 
surface,  whethci  it  is  painted  or 
hare  metal. 

The  companv  tested  the  decal-film 
can  identificatioM  idea  in  the  Los 
.Angeles  Count)  School  System. 
which  employs  an  extensive  visual- 
aid  teaching  program.  Approval 
there  has  heen  repeated  in  other 
school  systems,  according  to  the 
manufacturer. 

.'Samples  and  additional  informa- 
tion are  available  from  The  Meyer- 
cord  Co..  .S323  \X  est  Lake  Street, 
Chicago  A4.  111. 

V-  «  » 

Laud  TerLouw  Presentation  on 
"Technical  Facts  of  Projection" 

+  .Vdrian  IVrLonu's  visual  preseri- 
tation.  ""The  Technical  Facts  of  Pro- 
jection." presented  at  the  recent 
NAVA  Biloxi  meeting  and  the 
NAVA  Eastern  Dinner  at  the  Am 
bassador  Hotel.  Atlantic  City.  Feb 
ruary  18,  rang  the  enthusiasm  bell 
among  NAVA  newcomers  and  veter 
ans. 

TerLouw's  talk  was  visualized 
with  more  than  KHt  color  slides.  He 
covered  technical  points  pertinent 
to  everyday  audio-visual  business: 
room  layouts  for  best  seating,  lu- 
mens, foot-landierts.  legibility  sizes, 
room  illumination,  "daylight  pro- 
jection." 

The   compliments   payed   Ter 
Louvv's    presentation    indicates   that 
what     audio-visualists     welcome 
practical    a-v    preaching    that    prac- 
tices— with  visual  examples. 

KNIGHT  TITLES... 

ttddlatiie  piokeaiMd 

HOT-PIIESS  TITLE  PRINTERS  SINCE   1938 


KNIGHT  TITLE  SERVICE 

Phone  H.AIkiiiH  4-6688 
115  West  2:trd  Street       New  York  11.  N.^  . 


42 


BUSINESS     SCREEN     MAGAZINE 


Conversion   of  100  ft. 

AURICON    CINE   VOICE 

to   1200  ft.  capacity. 

ludes  torque  motor  for  magazine  takeup.  This  precision  con- 
^sion  permits  attachment  of  400  ft.  magazine  (1  1  min.  running 
lie)  or  1200  ft.  magazine  (33  min.  running  time).  Also  provides  for 
i^tollation  of  Veeder  footage  counter.  We  can  convert  your  present 
lie  Voice  or  supply  you  with  unit  already  converted  for  use  with 
aternal  magazines.  Conversion-less  magazines  $450.00 

'isitive  turret-type  Viewflnder  with  parallax  adjustment  installed  for 
ail  additional  charge. 


CAMERA  EQUIPMENT- 

Where  the  Pros  go  for 
the  World's  Finest  TV  and 
Motion  Picture  Equipment 


3-whee!  portable 

DLLAPSIBLE   DOLLY 

Jfrated  with  BALANCED  TV  Head.    Also 

ks  Professional  Junior  and  most  stand- 

■>  tripods.     You    can't   beat  it  for  lighf- 

ajht  convenience.  $300.00 


New   SPECTRA 

3-color   METER 


Only  accurate  meter  tha 
measures  all  light  sources 
including  dayligbf.  Measure: 
the  proportionate  amount 
of  all  3  primary  colors  in  th< 
light  source,  and  indicate: 
the  filters  needed  for  positive 
color  correction.  Product  o 
Photo  Research  Corporation 

With  case  and  strap  $305.0{ 
With    Kelvin    scale    $325.0( 


SERVICE 


750-2000-5000  Waft 

CONE   LIGHTS 

Most  versatile  shadowless 
floodlight  you  can  buy.    Used 
extensively  by  film  studios. 
750W-$75.      2000W-$110. 
5000W-$1 75.00.  Less  stand. 


RENTALS 


*9.5mm  Lenses  in  16mm  C  mount.  18.5mm  {extreme  wide  angle-flat  field) 
Lenses    available    in    mounts    for    all   35    mm    Motion    Picture    Cameras. 

*PHOTO  RESEARCH  Color  Temperature  Meters.     'Electric  Footage  Timers 

*Neumade     and     Hollywood     Film     Company    cutting     room     equipment. 

*Griswold  &  B.&H.  Hot  Splicers.  *  DOLLIES — Bardwell-McAlister,  Mole 
Richardson,  Century  and  Colortran  Lighting  Equipment. 

Comnlf^tfk  linA  nf  16inm  and  35mm  Cameras 


Adjustable  Collapsible 

ALUMINUM  TRIANGLE 

Insures    rigid    positioning    of    tripod    legs. 

Prevents  slipping  and  damage  to  floors. 
Model  C  (illustrated)  $32.50 
Model  BCIess  clamps)  $26.50 


FRANK     C.    ZUCKER 


Dept.   S-2-23,         1600  BROADWAY,  NEW  YORK  CITY 


^1 


CAESAR-SALTZMAN 

Special   Effects  Optical   Printers 
and  Animation  Equipment 


ANIMATION 

TITLES 

STILLS 

CARTOONS 

TRICK  PHOTOGRAPHY  I 


INDUSTRIAL  MOTION  PICTURES 
EDUCATIONAL  MOTION  PICTURES 
TV  MOTION  PICTURES 
ENTERTAINMENT  MOTION  PICTURES 


ANIMATION     AND     SPECIAL 

EFFECTS     CAMERA     STAND 

Model  Ne. 

An  intelligent  approach  to  today's 
problems  of  T\'  commercials.  It  is 
made  to  serve  the  multiple  tasks  of 
the  animation  field  to  take  an^Ie 
shots  and  zooms,  matchinp  zooms, 
spinning,  as  well  as  countless  other 
photographic  requirements.  We  man- 
ufacture a  complete  ranpe  of  styles 
and  sizes. 


OPTICAL  PRINTER  FOR 
SPECIAL  EFFECTS  WORK 


Will  print  4  times  reduction  to 
4  times  enlargement  in  one 
continuous  zoom. Complete  au- 
tomatic focus.  Many  combina- 
tions of  movement  and  optical 
effects  available. 


WRITE  FOR  COMPLETE  LITERATURE 


(S^i 


G.  SALTZMAN,  INC. 


AlES  DISTRIBUTORS  for  CAESAII  MANUFACTURING,   INC, 
480  lexinjion  Avenue,  New  York  17,  N.  Y. 


Shell  Fiim  Depicts  Heat 
Engine  Development,  Use 

■¥■  Men  and  rialiiin>  |ini>|)tr  as  ihey 
are  able  to  dii  more  work,  produce 
more  poods,  distrihute  more  goods. 
I  he  belter  inoii  are  at  picking  things 
up.  Ia\ing  them  down  —  moving 
them,  the  more  prosperous  men  are. 
This  is  the  point  made  in  a  new  20- 
minute  motion  picture  ])roduced  by 
Shell  Oil  Company. 

An  Inlroiluction  lo  llu-  Heal 
Engine  shows  how  oil  fed  engines 
provide  inexpensive,  efficient,  de- 
pendable power  for  moving,  build- 
ing, manufacturing. 

Converting  Heat  to  Energy 
The  film  explains  that  the  princi- 
ple of  the  heat  engine  is  the  con- 
version of  heat  energy  to  energy  of 
movement.  The  engine  does  this  by 
taking  in  a  lot  of  heat  at  high 
temperature,  converting  some  of  the 
heat  energy  to  energy  of  movement 
(by  moving  a  piston  or  turning  a 
turbine  wheel  i  and  releasing  the 
rest  to  the  atmosphere  at  a  lower 
temperature.  The  heat  must  always 
go  from  high  temperature  to  low 
temperature:  otherwise,  none  can 
go  into  movement  energy  and  no 
work  can  be  done. 

Primitive  engines,  such  as  those 
invented  by  the  early  Greeks,  and 
crude,  inefficient  steam  engines  of 
the  17th  and  loth  centuries  are  con- 
trasted with  modern  locomotives, 
diesels  and  turbines. 

Where  to  Get  This  Picture 
111  black  and  white.  An  Introduc- 
tion to  the  Heal  Engine  is  accom- 
panied by  a  narrative  keyed  to 
general  audiences  and  science  and 
engineering  groups.  It  is  the  most 
recent  addition  to  .Shell's  motion 
picture  library.  .All  films  in  the  col- 
lection may  be  borrowed  free.  An 
illustrated  catalog  describing  the 
films  and  telling  how  to  get  them 
can  be  obtained  from  Shell  Oil  Co., 
.50  West  .50th  Street.  New  York  20, 
.New  York. 


Davis  Chairman  of 
'56  NAVA  Meeting 

♦  Aiiislie  R.  Davis,  pres- 
ident of  Davis  Audio- 
\  isual  Company.  Den- 
ver. Colorado,  has  been 
appointed  general  chair- 
man of  the  19.56  Na- 
tional Audio-Visual  As- 
sociation Convention,  set 
for  July  22-2.5  at  the 
Hotel  Sherman.  Chica- 
go. Sale  of  exhibit  space 
begins  early  in  April. 
Contact  NAVA  offices  at 
Evanston,  Illinois. 


This  simple  heat  demonstration  is  shown  in 
Shell's   new   "Heot   Engine." 

Chicago  Industrial  Advertisers 
Sponsor  Films  on  Media  Use 

♦  Encompassing  all  phases  of  in- 
dustrial advertising,  three  motion 
pictures  soon  will  be  instructing 
marketing  and  advertising  execu- 
tives in  methods  of  making  the 
most  of  their  commercial  opportu- 
nities. 

Sponsored  by  the  Chicago  Indus- 
trial Advertisers  Association,  the 
first  of  these  three  films.  Planning 
.  .  .  The  Start  oj  an  Effective  Ad- 
vertising Campaign,  was  premiered 
in  Chicago  in  mid-September.  Plan- 
ning ...  is  a  20-minute  sound/ 
color  film  showing  how  specific 
market  problems  were  attacked  with 
planned  advertising  campaigns  by 
three  Chicago  area  companies. 

In  its  capacity  as  a  media  man's 
medium,  the  film  says  three  things 
must  be  determined  before  an  ad 
campaign  is  planned:  marketing 
facts,  marketing  objectives,  proper 
media.  Lse  of  such  factors  in  vari- 
ous market  situations  are  enacted 
by  advertising  men  associated  with 
the  Shakeproof  Division  of  Illinois 
Tool  Works,  American  Phenolic 
Corp..  and  Signode  Steel  Strapping 
Co. 

Dramatized  are  Shakeproof's 
planning  of  a  campaign  to  introduce 
a  new  product.  American  Phenolic  s 
preparation  to  sell  an  established 
product  in  a  new  market,  Signode  s 
strategy  in  improving  its  position 
in  a  competitive  market. 


A  SUPERB  COLLECTION  OF 
MOOD  AND  BRIDGE  MUSIC 

For  Details  Write: 

AUDIO-MASTER  Corp. 

17  Easl  45lh  St.  •  New  York  17,  N.  Y. 


44 


BUSINESS     SCREEN     MAGAZINE 


What  we  do.,. 


Help  our  clients  meet  today's  growing 
challenges  by  stimulating  the  growth  of  the  individual 
in  new  attitudes  and  skills. 


How  we  do  it,,. 


By  communicating  ideas  through  the 
filmed,  recorded  and  printed  programs  and  tools  we 
develop  and  produce. 


Who  we  do  it  for  ,  ,  . 


The  American  Telephone  &  Telegraph  Company 

Esso  Standard  Oil 

The  Ethyl  Corporation 

The  General  Electric  Company 

The  Gulf  Oil  Corporation 

Johnson  &  Johnson 

The  Mutual  Benefit  Life  Insurance  Company 

The  New  York  Telephone  Company 

Pan  American  World  Airways 

Squibb  International  Division  of  the  Olin  Mathieson 
Chemical  Corporation 

The  United  States  Army 

The  United  States  Army  Reserve 


COMMUNICATORS 


31     WEST    53RD    STREET    •    NEW    YORK     19.    N.    Y. 
PLAZA   7-0651 


for  these  whe  want 


'films 
of  distlnctien 

SAM  ORLEANS  PRODUCTIONS 

— IXKIIENCE   UNCI*' 1*14— 


■•w  y»rk  it,  m.  y.     /' 

/  ail  w.  cumbarloiid 


knexvilla,   I 


success... 


What  Makes 
a  Film 
Distinctive  ? 


in  comprehending  the  client's  real  need 

land  knowing  how  to  meet  that  need) 

in  accomplishing  its  purpose 

(with  effective  script  and  skillful  production  techniques) 

in  proving  useful  for  many  years 

(as  evidenced  by  continued  re-order  of  prints  five  and  more 
years  after  production) 


February  3,  1956 


Mr.   Sam  P,   Orleans 
Sam  P.   Orleans   •/  Associates,    Inc. 
?11  West  Cumberland  Avenue 
Knoxville  15,    Tennessee 


Dear  I'!r.   Orleans: 


It  has  now  been  several  years  since  you  cOTipleted  our 
technical  mcwie   "Making   Uie  Host  of   the   Spray  Painting  Hethod" 
-  ample  time  I'm  sure,    to   fully  test   its  effectiveness  and   popular- 
ity as  an  educational  and  promotional  medium.      Results  have  been 
gratifying  to  say  the  least. 

Having  been  somewhat  apprehensive  in  the  beginning   of 
this  project  because  of  the  highly  technical  and  canplex  nature   of 
our  problem,    it  is  no  small  wonder  that  we  are  hi^ly  pleased  with 
the  way  the  film  has  been   so  enthusiastically  accepted.      This  very 
favorable   reaction  by  audience  after  audience  is  fitting  tribute 
to  your   staff  of  writers,  directors  ani   technicians.      TIm   continued 
demand  both  in  the    states  and   abroad  where  copies  are  now  in  use 
with  sound   in  foreign  languages  is  evidence  that  the   problem  has 
been  siirmounted  and   our  goal  attained  in  spite   of   obstacles  a  very 
technical  product  like   ours  presents. 

Please  convey  our  sincere  appreciation  to  your  entire 
staff  fcr  the   fine  job  they  produced  for  us. 

Yours  very  truly, 

TriJi  DeVUBISS  CO 


HALange:AS 


ManAger   of  Advertitslng 
and    Sales  Prcniotion 


SAM  ORLEANS  HAS  PRODiCED  DisTixrrnE  films  for  .  .  . 

<;arrier  Corporation  .  .  .  Atmriii-  Etii-rgy  Commission  .  .  .  Consolidated 
I  (lison  .  .  .  U.S.  Air  Force  .  .  .  Miihigan  State  I  niversitv  .  .  .  State  of 
Oklahoma  .  .  .  National  Health  Council  .  .  .  Tennessee  Valley  Authority  .  .  . 
<.arbide  and  Carbon  Chemicals  Corporations  .  .  .  United  States  Rubber 
<.ompany  .  .  .  The  DeVilbiss  Company  .  .  .  State  of  Tennessee  .  .  .  and 
many  others. 


46 


Misener  Joins  Capital  Film 
Laboratories  as  Lab  Director 

■♦<  (.arlarid  C.  Miscncr  has  liccii  a|i- 
pointed  as  director  of  laboratory 
operations  of  Capital  Film  Labora- 
tories, Inc.,  Washington,  D.C. 

Misener  is  supervising  all  labora- 
tory operations  and  the  planning 
and  execution  of  an  extensive  ex- 
pansion program.  This  expansion 
includes  a  considerable  increase  in 
printer  capa<it>  and  the  addition  of 
negative-positive  color  processing 
facilities. 

Russell  N.  Jenkins,  who  has  been 
serving  as  laboratory  manager,  be- 
came chief  technical  deputv  for 
Misener.  James  A.  Barker,  president 
of  Capital,  stated  that  no  other 
changes  in  the  organization  are  con- 
templated. \^'illiam  N.  Brooks  con- 
tinues as  general  manager. 

Misener  is  a  leading  technical 
executive  in  commercial  film  work, 
having  come  to  Capital  from  the 
Ansco  Division  of  General  Aniline 
&  Film  Company  of  Binghamton. 
N.Y.,  where  he  had  served,  since 
1949.  as  manager  of  professional 
motion  picture  services. 

Prior  to  his  recent  position  with 
Ansco  in  Binghamton.  Misener  was 
for  four  years  on  Ansco"s  Holly- 
wood staff.  While  in  Hollywood,  he 
assisted  in  the  introduction  of  Ansco 
Color  and  v\on  an  Academy  of  Mo- 
tion Picture  Arts  and  Sciences 
Award  for  his  contribution  to  the 
design  of  the  color  print  scene- 
tester,  now  widely  used  in  the 
motion  picture  industry. 

Earlier.  Misener  was  a  sound 
engineer  with  Warner  Brothers  and 
for  five  years  was  a  physicist  with 
Eastman  Kodak  Research  Labora- 
tories. He  is  a  Fellow  and  Governor 
of  the  Society  of  Motion  Picture 
and  Television  Engineers  and  a 
member  of  the  Optical  Society  of 
America,  the  Photographic  Society 
of  America,  the  Academy  of  Tele- 
vision Arts  and  Sciences,  the  Ameri- 
can .Society  of  Cineniatographers, 
the  Armed  Forces  Connnunications 
Association.  ■■ 


Capitol  Labs'  operations  chief 
is  Garland  Misener. 


Guelpa  Heads  United  World 
Government   Films   Division 

♦  Appointment  of  Leo.  B.  (Juelpa. 
Jr.  as  manager  of  the  Educational 
and  Government  Films  Division  ha- 
been  announced  by  John  D.  Dc- 
mond.  general  sales  manager  of 
United  World  Films.  Inc. 

Guelpa  replaces  E.  S.  Rilev  who 
recently  was  appointed  United"s 
director  of  Procurement  and  Per- 
sonnel. Guelpa.  who  has  held  other 
important  posts  with  United  World 
for  the  past  eight  years,  is  the  au- 
thor of  "The  Physical  Universe." 
a  new-type  college  science  textbook 
into  which  many  sound  films  ami 
visual  aids  are  integrated. 

Jess  Named  Account  Executive 

♦  Everett  M.  Jess  has  joined  Trans- 
film  Incorporated  as  account  execu- 
tive in  the  firm's  slidefilm  division. 
Mr.  Jess  was  formerly  associated 
with  the  Philip  Boyer  Organization. 
1  he  major  portion  of  his  business 
career  has  been  in  advertising,  sab's 
promotion  and  public  relations. 

Lynn  to  Cellomotic,  New  York 

♦  George  L)nn  has  joined  the  Cello- 
matic  Corporation  as  an  account 
executive.  He  formerly  was  with  the 
New  York  Port  Authority  promotitiri 
department.  Cellomatic  is  a  live  ani- 
mation technique  used  in  television 
and  sales  presentations. 


Technicolor  Raises 
Print  Prices 

♦  Citing  increased  labor 
costs  as  the  cause.  1  ech- 
nicolor  Motion  Picture 
Corp.  has  announced 
price  increases  f()r  Kunni 
and  3.Smni  d\e  transfer 
release  j)rints  of  '4  cent 
per  foot.  Reduction  in 
the  jirice  of  S.Snnn  (Kc 
transfer  ans^ver  print> 
from  97  cents  to  05  cents 
per  foot  were  announced. 
Changes  became  efTective 
October  26. 


BULL'S    EYE    EVERY   TIME! 


van  praag  productions 

1600  Broodwoy,   New  York    19,   N     Y     .    Ptozo  7-J687 
PRODUCERS  OF  THEATRICAl,  INDUSTRIAl  AND  TEIEVISION  FItMS 


BUSINESS     SCREEN     MAGAZINE 


fftolM  ti^cl  dhtemt^tietM 


S\ 


'¥ 


cB^tM€€  r^em 


^ 


Motion  picture  scripts  for  producers 

of  institutional,  educational  and 

public  service  sponsored  films 


Studio: 

1416  N.  WeUs  Street 
Chicago  10,  Illinois 
MOhawk  4-0939 


Summer  Workshop: 

Lac  Court  Oreilles 
Stone  Lake  2,  Wisconsin 
Stone  Lake  2552 


NUMBER     1 


VOLUME     17 


195  6 


47 


Radio  Corporation  of  America 

Dept.  B-25,  Building  15-1,  Camden,  New  Jersey 

Pleose  send  me  the  facts  on  RCA  400  Senior  and  Junior  Sound  Film  Projectors. 


TITIE 

riTv 

70NF                 5T*TF 

A  perfect  performance  helps 
put  across  a  new^  process 

Only  an  RCA  I6mm  Projector 
assures  you  the  perfect  performance  of 
world-famed,  dependable  RCA  quality 

Operate  it  with  confidence  on  any  occasion  for  any  audience.  Your 
picture  shows  sharp  and  bright,  steady  as  a  rock.  Your  sound  holds  smooth 
and  clear.  Happens  time  after  time,  year  after  year  when  you're  behind  an 
RCA  400  16mm  Sound  Film  Projector  ...  the  dual-case  Senior 
or  the  single-case  Junior. 

RCA  400  mechanism  is  simplicity  itself.  .  .  engineered  by  RCA 
for  "professional"  operation  even  by  an  amateur.  In  fact,  a  few  simple 
instructions  in  Quick-Easy  threading  and  the  inexperienced  operator  gets 
the  show  on  the  screen  in  minutes. 

The  RCA  Audio-Visual  Dealer  will  be  glad  to  arrange  for  a  no-obligation 

demonstration  of  this  star  performer.  Write  us  for  the  name 

of  the  nearest  Dealer — or  for  complete  details  in  brochure  form, 

fill  in  and  mail  the  convenient  coupon  above. 

AUDIO-VISUAL  PRODUCTS 

RADIO    CORPORATION   of    AMERICA 

CAMDEN,  N.J. 


Government  Film  Distribution 
Contract  to  United  World 

■♦f  The  I  .S.  Giivcrnim'iit  has  again 
seletlcd  I  niled  W  orlil  Fihn.*.  Inc.. 
as  the  successful  bidder  for  distribu- 
tion rights  through  l'J.S6-57  of  all 
governniPiit  motion  pictures  and 
filinstrips  produced  specifically  for 
sales  to  the  public.  The  corporation 
has  distribule<l  government  films  for 
several  years. 

.lames  M.  Franev.  president  of 
I  nited  World,  a  subsidiary  of  Lni- 
versal  Pictures  (Company.  Inc..  re- 
ports that  his  company  and  its  pre- 
decessor has  built  up  a  constantly 
growing  deinand  for  government- 
sponsored  educational  sound  motion 
pictures  and  filmstrips. 

Overseas  Market  Is  Growing 
According  to  Frane\ .  the  overseas 
iTiarket  has  become  almost  as  im- 
portant as  the  domestic.  Foreigners 
are  especiallv  interested  in  films 
showing  American  manufacturing 
and  agricultural  ntethods.  and  now 
that  many  government  films  can  be 
magnetically  sound-striped  in  any 
language  without  interfering  with 
the  English-language  track  —  thus 
eliminating  the  language  barrier  — 
the  usefulness  of  these  films  has  in- 
creased. 

Here  in  the  I  nited  States.  L  nited 
World  places  these  films  in  voca- 
tional and  other  schools  and  in 
many  industrial  organizations  which 
have  becoiTie  aware  of  the  motion 
picture's  value  in  speeding  up  the 
teaching  of  basic  skills  and  in  many 
other  areas  of  personnel  training. 
GSA  Approves  Print  Prices 
The  General  Services  Administra- 
tion of  the  Federal  Supply  Service 
approves  the  fees  that  may  be 
charged  for  each  film,  these  charges 
being  based  on  a  formula  designed 
to  assure  the  widest  possible  use  of 
the  films.  The  current  catalogue  of 
government  films  issued  by  United 
World  lists  and  describes  some  .'i.OCHI 
sound  motion  pictures  and  film- 
strips,  all  produced  under  the  super- 
vision of  educators  who  have  special- 
ized in  the  use  of  visual  aids. 

The  catalogue  may  be  obtained 
from  United  World  Films.  Inc..  1  t4.T 
Park  Ave..  New  York  29.  g 


48 


BUSINESS     SCREEN     MAGAZINE 


HIGHWAY  BY  THE  SEA,  Scholastic  Teacher's  Magazine  1 954  . .  .  HIGHWAY  BY  THE  SEA,  The  Film  Council  of  Greater  Columbus 
1955  .  .  .  HIGHWAY  BY  THE  SEA,  American  Film  Assembly  1954  .  .  .  THE  PURPLE  COW,  American  Film  Assembly  1955  .  .  . 
THE  PURPLE  COW,  The  Film  Council  of  Greater  Columbus  1 955  . . .  THE  FANTASTIC  500,  American  Film  Assembly  1 955  . . .  THE 
FANTASTIC  500,  Stamford  Film  Council  1955  .  .  .  THE  FANTASTIC  500,  XI  Concorso  Internaziondle  di  Cinematografla 
Sportiva  1955...  FUNCTIONAL  TEACHING  OF  BASIC  ELECTRICITY  AND  ELECTRONICS,  American  Film  Assembly  1 954  .  .  . 
LEATHER  IN  YOUR  LIFE,  Stamford  Film  Council  1954  .  .  .LEATHER  IN  YOUR  LIFE,  The  Film  Council  of  Greater  Columbus  1955 

FOUR  CORNERED  HIGHWAY,  XI  Concorso  Internazionale  di  Cinematografla  Sportiva  1955  .  .  .  HIGH  TOWER,  Film  Council 
of  Greater  Boston  1 953  .  .  .  FALLEN  EAGLE,  Venice  Film  Festival  1 952  . . .  FALLEN  EAGLE,  Scholastic  Teacher  Film  Av/ard  1 952 
.  .  .  SEMINOLES  OF  THE  EVERGLADES,  Scholastic  Teacher  Film  Award  1951  ...  GIANT  OF  THE  NORTH,  Scholastic  Teacher 
Film  Av/ard  1 952  .  .  .  GIANT  OF  THE  NORTH,  Kentuckiana  Film  Festival  1 953  . . .  SONG  OF  THE  FEATHERED  SERPENT,  Scholas- 
tic Teacher  Film  Av/ard  1 954  .  .  .  SONG  OF  THE  FEATHERED  SERPENT,  Kentuckiana  Film  Festival  1954  .  .  .  SONG  OF  THE 
FEATHERED  SERPENT,  Film  Council  of  Greater  Boston  1954  .  .  .  SPIRIT  IN  THE  EARTH,  Film  Council  of  Greater  Columbus  1955 

MIRACLE  OF  THE  MESA,  Cleveland  Film  Festival  1951  ...  IN  FERTILE  SOIL,  Edinburgh  Film  Festival  1953  ...  IN  FERTILE 
SOIL,  Film  Council  of  Greater  Boston  1953  ...  IN  FERTILE  SOIL,  Golden  Reel  Film  Festival  1953  .  .  .  FOR  THE  WHOLE  CHILD, 
Film  Council  of  Greater  Columbus  1954  ..  .  THE  RIVERS  STILL  FLOW,  Film  Council  of  Greater  Boston  1952  ..  .  WINDOW  ON 


dynamic  films,  inc. 


Council  of  Greater  Boston  1952  ..  .  VILLAGE  OF 


UN,  Film  Council  of  Greater  Boston  1952  .  .  .  LIFE 


ON  WHEELS,  Golden  Reel  Film  Festival  1955  ..  .  HOPE  OF  THE  EAST,  Film  Council  of  Greater  Boston  1955  ..  .  SUSHILA'S  PIL- 
GRIMAGE, Film  Council  of  Greater  Boston  1954  ..  .  THE  AMERICAN  FLAMINGO,  Film  Council  of  Greater  Columbus  1955  ..  . 


1951  ...  STRENGTH  OF  THE  HILLS, 


F  I  LMS  .    INC. 

a    division     of    dynamic    films,      incorporafed 


...  THE  AMERICAN  FLAMINGO,  Edinburgh  Film  Festival  1955  ..  .  THE  AMERICAN  FLAMINGO,  Venice  Film  Festival  1  955  .  .  . 
THE  AMERICAN  FLAMINGO,  Film  Council  of  Greater  Boston  1955  ..  .  THE  AMERICAN  FLAMINGO,  Golden  Reel  Film  Festival 
1955  .  .  .  THE  BIG  VACATION,  Cleveland  Film  Festival  1954  .  .  .  HIGH  TOWER,  Jewish  Audio  Visual  Committee  1953  .  .  . 


Offices  and  Studios  at    112   West  89th  St.,  N.  Y. 


What  does  the  Script  say? 

One  of  our  clients  just  ordered  his  131st  motion 
pictui-e  from  us.  If  you  asked  him  why  he  puts 
this  trust  in  us,  he  would  say,  "Because  they 
know  how  to  write." 

Imaginative  photography,  skillful  direction, 
creative  editing... all  are  important  to  a  picture. 
But  to  make  the  picture  important,  there  must 
be  an  exceptional  script  as  the  base. 

Good  scripts  make  good  pictui-es,  and  good 
pictm-es  make  good  clients.  We  are  proud  of  our 
record  on  every  count. 


For  screening  samples,  write  or  wire ; 
Gene  K.  Walker  Productions 

465  California  Street 
San  Francisco  4 


GENE  K.  WALKER  PRODUCTIONS 


ESTABLISHED     1938 


Harry  W.  Lange 


Ca 


50 


EXECUTIVE  ^DTES 

Kling  Film  Enterprises  Names 
Lange  Executive  Vice-President 

*  \|i|juinlrni-nl  uf  llai]>  W  .  I.an^i- 
as  expcutive  vite-prcsideiil  and  f-cti- 
pral  manager  of  the  Chirafic  studio 
ofieratiims  of  kliiij;  Film  Knd-i- 
prises  was  aiiiniuriced  in  January 
h\    Rohert  Eirinberg.  president. 

A  veteran  in  pniduttion  and 
quality  control  in  film-making. 
Lange  joins  Kling  studios  after  2.S 
>ears  with  Sarra.  Inc..  Chicago.  At 
4 1  he  has  produced  motion  pictures 
and  slidefilnis  in  each  of  the  4o 
states. 

Lange"s  appointment  fits  into  tlie 
recenl  streamlining  of  Kling"s  ex- 
tensive operations  which  include 
three  Chicago  sound  stages  as  well 
as  the  former  Charlie  Chaplin  lot. 
comprising  26  huildings.  in  Holly- 
wood. 

In  his  new  post.  Lange  is  working 
at    the   company's    Chicago    film 
studios,    10,58   West    Washington 
Blvd..    with    a    ke\    stafi   alignment 
composed  of  Jack  Fenimore.  execu- 
j    tive  producer.  Hillard  Rose,  creative 
department.  Manny  Paull.  art  direc- 
tor.    Lawrence    Slein.    comptroller. 
j     Dick  Hertel.  supervising  editor,  and 
I    Joe  Bishop,  studio  floor  manager. 
I         Films   produced    by    Lange   have 
I     won    top    awards    of    the    Chicago 
Federated  Advertising  Club  and  the 
National   Committee   on    Films   for 
Safety.  His  Chicago  experience  be- 
gan   in    1924   when    he   joined    the 
photographic  studios  of  Fulton  and 
Law  son.  Subsequently,  he  was  with 
Vocapix.  one  of  the   pioneer   firms 
in  business  film  production. 

Lange  s  long  career  at  Sarra. 
Inc..  was  marked  b\  his  promotion 
to  production  manager  in  1939  and 
his  appointment  as  general  manager 
of  Sarra "s  Chicago  studio  operations 
in   1952. 

Recently.  Lange  has  served  as  a 
director  in  the  Central  Section  of 
the  Society  of  Motion  Picture  and 
Television  Engineers.  He  is  a  mem- 
ber of  the  American  Society  of 
Safely  Engineers  and  the  Wood 
Product  Section  of  the  National 
Safety  Council.  \J- 

Ernest  Reid  Retained  by 
Associated  Screen  News  Ltd. 

♦  Krni-sl  Kcid.  »cll-krio»n  Canadian 
film  director  and  writer,  has  been 
retained  by  Associated  .Screen  News 
Ltd.  for  further  film  assignments  — 
as  an  integral  part  of  this  studio's 
expansion  program. 

ReceniL    Reid  has  been  occupied        FRANK    HOLMES    LABORATORlEi 
with   special   assignments   for  Asso- 

,\,i^A      <  V  1  •    1       ■  70'9   SUNSET    BOULEVARD 

elated    >creen    .News,    which    have 

taken    him    across    Canada    and       "-O^  anceles  46  California 

Europe,   directing  a   television   film  write  for  PRICE  LISTS  D.F.4: 


BUSINESS     SCREEN     MAGAZINE 


(lian 


series    produced    for    the 
Army. 

Reid  has  been  associated  with 
Canada's  National  Film  Board, 
specializing  on  the  Canada  Carries 
On  series,  as  well  as  lop  agricultural 
films.  He  has  been  associated  with 
the  United  States  State  Department 
as  a  special  film  writer  on  various 
I  .S.  Government  projects  carried 
out  in  the  Near  East. 
■"        ■"■        * 

Kent  to  National  Screen  Service 

♦  Vi  illiam  S.  Kent  has  joined  .Nation- 
al Screen  Service  Corp.  in  a  sales 
and  production  capacity. 

Mr.  Kent,  formerly  vice-president 
of  Calhoun  Studios,  has  had  twelve 
years  of  administrative  and  produc- 
tion background  in  advertising  and 
television  film.  He  will  expand  the 
activities  of  National  Screen  in  the 
area  of  business  films  and  television 
commercials. 


DUPLICATING 


ANNOUNCING 


WE  BELIEVE  the  consolidation  of  STERLING 
TELEVISION  and  MOVIES  U.S.A.  is  an  event  of 
significance  and  promise  to  all  producers  and  sponsors. 
Only  through  STERLING-MOVIES  U.S.A.  may  spon- 
sors benefit  from  the  concept  that  sponsored  films  must 
be  "sold"  to  their  potential  users,  not  merely  "made 
available".  In  STERLING-MOVIES  U.S.A.,  for  the 
first  time,  sponsors  have  the  only  combination  capable 
of  putting  this  concept  into  practice  —  a  national  sales 


staff  "on-the-road"  talking  to  television  stations,  and  a 
coast-to-coast  system  of  E.xchanges  skilled  in  reaching 
selected  non-lelevision  audiences. 

We  hope  that  you  will  invite  us  in  for  an  early  talk  so 
that  we  may  review  what  STERLING-MOVIES  U.S.A. 
means  to  you  in  terms  of  your  particular  audience  ob- 
jectives. 


N(»A^ 


V. 


Sterling-Movies  US,A. 

.^Specialized   Syndication  of  Public  Service  Films 

a  division  of  Sterling  Television  Co.,  Inc  •  Executive  Office:  205  East  43d  St.,  New  York  17,  N.  Y. 


NUMBER     1 


VOLUME     17 


19  5  6 


51         IH 


a  complete 

27-lb.  sound    system! 


&^ 


Magnasync  X-iOO  Recorder 


Producer  Net  Price   $895.00 
F.O.B.  North  Hollywood,  Calif. 


FEATURING... 

•  High  gain  "long-shot"  microphone  channel. 

•  Dialog  equalization  for  "speech-music"  selection. 

•  Self-contained  playbock  system  for  "film-direct"  monitor. 

•  Famous  Magnosync  "Synkinetic"  precision  film  tronsport. 

•  High  speed  rewind,  sync  speed  reverse  and  fast  forward. 

•  Convenient  arrangement  for  "sync  marking." 

•  Footage  counter,  extended  capacity  arms,  "quick-detach"  mount  for 
special  motors,  projector  cable  interlocks  anci  many  other  compatible 
accessories  to  help  increase  production  efficiency. 

•  Unconditionally  guaranteed  specifications. 

send  for  cmnplrte  specificnfiois  and  dellrrnj  schedule. 
INTERNATIONAL  LEADERS  IN  THE  DESIGN  AND  MANUFACTURE  OF  QUALITY  MAGNETIC  FILM  RECORDING  DEVICES 


-  jm^-;' 


MAGNASYNC   MANUFACTURING   CO.,   Ltd.,  P.O.  Box  707,  North  Hollywood,  Calif. 


ST  7-5493 


DEALERS 


NEW  YORK  — Camera  Equipment  Co.,  1600  Broadway. 
New  York  19.  JUdson  61420.  Cable  Address  CINEQUIP, 
CHICAGO-Zenith  Cinema  Service.  Inc..  3252  Foster 
Ave..  Chicago  25,  III.  IRving  8  2104. 


SAN  FRANCISCO  — Brooks  Camera  Co.  45  Kearney  St., 
San  Francisco.  Calif.  EXbrook  2-7348, 
CANADA -Alex  L.  Clark.  Ltd.,  3745  Bloor  St,  Toronto 
18,  Ontario.  BEImont  1-3303. 


Memories  in  Sound  Taping  a 
Continuous  History  at  Ford 

-♦t  W  itiipss  voices  rccallinf;  the  .i- 
year  past  of  Ford  Motor  Coinpain 
are  being  recorded  on  tape  to  fori 
a  vibrant  history.  Based  on  him 
dreds  of  recorded  personal  iiili-i- 
views.  the  historx  is  being  conijjiii 
under  the  direction  of  0»en  \\ . 
Bombard  of  the  Ford  .Archives  Oral 
History  Section. 

The  recorded  \oices  are  those  of 
men  and  uomen  who  have  jjlavcd  a 
part  in  the  development  of  the  auto 
motive  empire.  More  than  .JOO  per- 
sons have  been  interviewed  since 
the  project  began  41-;  years  ago. 
Repeating  their  memories  of  bygone 
eras,  the  voices  of  past  experience 
progressiv  ely  echo  the  growth  of  the 
Ford  Company  front  a  noisy  barn 
in  turn-of-the-century  Detroit  to  the 
great  industrial  plants  of  today. 

To  date,  the  reminiscences  total 
27.8.5.5  manuscript  pages,  about 
8.400.000  words,  according  to  Henrv 
Edmunds,  archivist.  Continuous,  the 
project  will  record  Ford  history  as 
it  unfolds.  The  recorded  interviews 
are  made  at  Fair  Lane,  the  late 
Henry  Ford's  home  in  Dearborn. 
Michigan. 

To  obtain  this  chronicle  in  sound, 
each  possible  contributor  is  given  a 
preliminarv  interview  from  which  is 
developed  a  brief  outline  of  his  life. 
This  outline,  affording  a  picture  i 
the  person's  relation  to  Ford  hi: 
tory,  is  a  guide  for  succeeding  inter- 
views during  which  leading  ques- 
tions are  asked  and  the  answers 
recorded.  The  questions  are  edited 
out  of  the  tape  to  give  the  effect  of 
a  soliloquy  by   the  interviewee. 

Ford  historians  make  a  manu- 
script from  the  recording  so  thai  the 
contributor  can  correct  or  add  to  it 
if  necessary.  The  finished  product 
is  bound  into  two  volumes,  one  for 
the  interviewee,  one  for  the  archives 
Tvpical  of  the  interviews  are: 
James  i..  Bossardet.  present  pay- 
master of  the  Rouge  plant,  telling 
of  the  early  days  of  the  tractor  plant 
and  pavroll  activities  since  1919. 

The  late  John  W  andersee.  who 
became  associated  with  Henry  Ford 
in  1002.  remembering  the  Com- 
pany s  first  home.  de.scribing  the 
evolution  of  the  Model  T.  and  other 
occurrences  up  to  the  lime  of  his 
rptirement  in  ]')46. 

Frnest  (irimshaw.  Rouge  plant 
hourly  worker,  reciting  his  nearly 
SO  years  with  Ford.  g- 


VIDEO  FILM  LABORATORIES 

Complete  Laboratory  16MM  Seivice  for 

Producers  Using  Reversal  Process 

Al»o  16MM  Negative  and  Positive  Developing 
Wr,l,  lor  Prict  Lilt 

Video  Film  Labs  are  now  located  at 

350  W,  50th  St  ,  New  York  19       RJdaon  6-7196 


52 


BUSINESS     SCREEN     MAGAZINE 


U.S.  AIR    FORCE 

Pr«sentB 


'^  IT  ALL 


|f;e;iCOUNTS 


< 


W.S.  CORPS    OF   tNCINSERS 

AIRFIELD  PLEXIBL€ 


MICEMINT 


A  "Human  Relations"  film  produced 
for  the  United  States  Air  Force. 


A  "Tourist  Attraction"  film  produced 
for  the  South  Carolina  State  Develop- 
ment Board. 


A  Series  of  Technical  Training  Films, 
produced  for  the  Corps  of  Engineers, 
U.   S.    Army. 


COLOHIAL   STORIS 


Presents 


MODERN  NIITAIS 


Marioft+he 


L^- 


THE  COCA-COLA  COMPANY 

Bfs-  presents 


MAN 

THK 

HOUR 


ox*  THK 


A  Series  of  Television  Films  produced 
for  Colonial  Stores. 


A  sales  promotion  slide  filn;  produced 
for  Modern  Metals 


A  Sales  Demonstration  film  produced 
for  The  Coca-Cola  Company. 


COGCINSGRANITI  COMMNY.v 
pTcsetxts 


Alabama  Cancer  Society 

,the 

[SEARCH] 


oonnv  Tine  cojvipa 


Presents  i 

for 


An  Institutional  film  produced  for  the 
Coggins  Granite  Compajiy. 


A  Public  Relations  film  produced  for 
the    Alabama    Division,     American 
Cancer  Societv. 


A  Sales  Presentation  film  produced 
for  the  Gordy  Tire  Company. 


BEELAND-KING    FILM    PRODUCTIONS 

752  Spring  Street,  N.W.,  Atlanta,  Georgia 


Top  Quality 

TV  Commercials 
Educational 
Sales  Training 
and  Industrial 
Films 

ihirfy  years  of  professional 
experience  together  with  com- 
pletely integrated  studio  and 
laboratory  facilities  plus 
top-flight  personnel 

Our  service  and  quality  assure  your 
year-after-year  complete  satisfaction. 


Chicago  Film  Studios 

OF  CHICAGO  FILM  LABORATORY,  INC. 

56  East  Superior  St.,  Chicago  11 
Phone:  WHitehall  4-6971 


PICTURE  PARADE 

Four  General  Interest  Films 
Join  the  Santa  Fe  Film  Library 

■¥  Few  iiipchanical  suhjecls  have  the 
inagnetisin  for  "young  and  old" 
that  railroad  trains  provide.  This 
altrattion  makes  for  likely  film  fare 
for  emploNee.  cluh  and  school  film 
programs. 

Four  new  16mm  sound-color  films 
sponsored  by  Santa  Fe  Railway 
have  the  advantage  of  this  locomo- 
tive call  while  delivering  various 
operational  and  commercial  trans- 
portation themes.  The  new  titles  in- 
clude: 

Assembling  a  Freight  Train.  10 
minutes,  designed  for  elementarv 
school  children.  In  simple  language 
and  at  moderate  pace,  it  tells  how 
a  freight  train  collects,  assembles, 
moves  and  delivers  goods  all  over 
the  countrv. 

Challenge  for  Tomurroii.  27  min- 
utes, was  produced  for  college  level 
students  and  adults.  It  is  a  behind- 
the-scenes  look  at  the  railroad  w  orld. 
Stressing  safety,  the  film  depicts  the 
progress  in  rail  operation  as  it  meets 
current  and  future  requirements  of 
the  nation's  travelers  and  shippers. 
Fresh  jor  Health,  25  minutes,  is 
aimed  at  general  audiences.  This 
film  shows  how  perishable  produce 
is  carried  from  the  farms  and  vine- 
yards of  the  west  and  southwest  to 
the  consumers  in  the  midwest  and 
east,  how  the  products  are  cooled  in 
summer  and  warmed  in  winter.  Seen 
is  the  swift  handling  given  train- 
loads  from  origin  to  destination. 

if  heat  —  Its  Growth,  Transporta- 
tion, and  Marketing,  28  minutes,  is 
another  general  audience  feature. 
This  documentary  covers  the  grow- 
ing, harvesting  and  selling  of  wheat 
and  the  elaborate  transportation  re- 
quirements and  storage  tasks  in 
bringing  wheat  to  market.  W  heat . . . 
features  the  time-lapse  techniques 
of  John  Ott. 

These  films  are  available  on  a 
free  loan  basis  from  the  Santa  Fe 
Fihn  Bureau,  80  East  Jackson  Blvd.. 
Chicago  4,  111.  or  any  Santa  Fe 
agent.  ^ 

•       #       « 

U.S.  Steel  Corporation  Offers 
16  Films  in  1956  Catalogue 

■•f  Four  new  additions  to  the  I  nited 
States  Steel  Corporations  film  li- 
brary are  included  in  the  new  edi- 
tion of  the  corporation's  motion 
picture  catalogue. 

.\  total  of  16  films  are  described 
in  the  catalogue.  All  of  these  films 
are  available  on  free  loan  and  are 
suitable  for  general  audiences. 
Se\en  are  available  for  television. 
Subjects  range  in  length  from  12 
to  '.is  minutes,  all  are  in  sound,  the 


Miajoritv    iti  lolor.  All  arc  available 
in  16nnn.  a  few  in  S.Smni. 

The  new  I'.S.  Steel  subjects  listed 
are: 

Barns  for  /letter  Dairying.  28 
minutes.  Kodachrome;  .\  documen- 
tary of  the  operation  and  research 
on  two  systems  of  dairy  herd  man- 
agement— from  the  time  the  barns 
are  opened  for  winter  housing 
through  every  phase  of  the  stanch- 
ion and  loose-housing  operation. 
How  several  improvements  were  de- 
termined through  the  research  is 
shown,  the  economy  of  steel  for 
farm  structures   is  depicted. 

Sineiis  of  the  South,  34  minutes, 
color:  A  portrayal  of  a  steel  pro- 
ducing company  at  work;  scenes 
of  ore  and  coal  mines,  quarries, 
conditioning  plants,  blast  furnaces, 
open  hearth  furnaces  and  operations 
in  various  finishing  mills.  Illus- 
trated are  the  human  and  material 
resources  required  to  produce  a  ton 
of  pig  iron,  the  investment  neces- 
sary to  produce  many  steel  prod- 
ucts. This  film  is  available  onlv  in 
Alabama.  Arkansas.  Florida,  Geor- 
gia. Louisiana,  Mississippi.  North 
Carolina.  Oklahoma.  South  Can. 
lina.   Tennessee   and   Texas. 

The  Suspension  Bridge.  26  min- 
utes. Kodachrome:  An  authentic 
account  of  suspension  bridge  con- 
struction; two  types  of  bridge 
are  shown  in  construction  and  the 
fibi  dwells  on  the  skill  of  daring 
bridge  workers,  the  precision  witli 
which  component  parts  of  a  bridge 
are  set,  the  speed  of  this  kind  of 
steel  construction. 

The  Waiting  Harvest.  23  minutes, 
color:  How  the  chemists  of  steel  re- 
cover vital  chemicals  from  coal: 
how  the  "'miracle""  fibres  and  plas- 
tics were  de\  eloped;  a  view  of 
coal's  great  chemical  potential. 

Information  on  booking.  han<l- 
ling  of  prints,  conditions  undci 
which  films  are  loaned,  a  short  his- 
tory of  L.S.  Steel's  film  sponsor- 
ship and  advice  on  how  to  get  the 
best  results  from  motion  picture 
showings  are  provided  in  the  cata- 
logue. 

L  nited  States  Steel's  libraries  are 
located  in  Fairfield.  Ala.;  Chicago. 
111.;  Cleveland.  Ohio;  New  York 
City,  N.Y.;  Pittsburgh,  Pa.;  San 
Francisco,  Cal.  The  United  States 
Steel  Corporation  Motion  Picture  ii 
V  isual  Aids  Section  is  located  at 
.S2.5  William  Penn  Place,  Pittsburgh 
30,  Pa. 

»        *        • 

Cole  to  Mel  Gold  Productions 

♦  Sl.u.  \I.  (.,,le  has  joined  .Mel  Gold 
Productions.  Inc.  as  executive  direc- 
tor of  the  Industrial  Films  Di\  ision. 
according  to  Meh  in  L.  Gold,  presi- 
dent. CiAe  formerly  was  president 
of  the  Cole  Organization. 


54 


BUSINESS     SCREEN     MAGAZINE 


"Now  We  Are  Ten" 


guaranteed 
acceptability 


In  l'J46.  two  people,  convinced  of  the  need  for  an  independent  source 
of  quality  motion  picture  and  slide  film  scripts, 
started  a  business  to  fill  that  need. 

Today,  ten  years  and  more  than  500  scripts  later,  we  have  grown 

to  ten  people  . . .  and  weVe  still  growing. 

Last  year  we  added  the  following  to  our  list  of  sponsors: 

American  Association  of  Motor  Vehicle  Administrators. 

American  Society  of  Anesthesiologists,  seven  more  Divisions  of 

General  Motors,  The  Dow  Chemical  Company.  National  Agricultural 

Chemical  Association,  National  Gallery  of  .^rt. 

Southern  Pine  Association.  Virginia  State  Ports  Authority, 

and  the  York  Corporation. 

To  accommodate  our  growth,  we've  recently  moved  to  new  and 

more  spacious  quarters.  We'd  like  you  to  drop  by 

for  a  cup  of  coffee  with  us  the  next  time  you're  in  Washington. 


SCRIPTS 


THE  COMPLETe'fFLM   PLANNING  SERVICE 
3408  Wisconsin  Avenue,  Northwest  •  W;(Shincton  16,  D.  C.  •  Emerson  2-4769 


NUMBER       1 


VOLUME       17 


1956 


55 


•s^ 


•i:      -^       -is       ■{:      -d 


-{3 


■a 


■a 


■a- 
■a 


•a 
■a 

■a. 


POLARIS 


means 

^    DEPENDABILITY 


■^     POLARIS  PICTURES 
are  consistently  . . . 


^  WITHIN  THE  BUDGET 


^  ON  SCHEDULE 
■U     ^  PRODUCING  RESULTS 

"^      Navigators  have  always 
relied  upon  POLARIS  .  .  . 
the  NORTH  STAR  .  .  . 
for  dependable  guidance. 


i5r 


•a      You  too  can  rely  on  POLARIS 
for  films  of  unfailing  excellence 


and  for  guidance  to  your 
every  film  objective. 


POLARIS 


■a. 

•if 
56 


5859  West  Third  Street,  Los  Angeles  36 
WEBSTER   8-2181 


520  Fifth  Avenue,  New   York  City 
MUrkayiiill  2-5844 

2826  West  64th  Street,  Seattle,  Wash. 
SU  ssET  6039 


Tit 

«■ 
«- 


The  Film  Is  a  Thread . . . 

lis,  visual  images  can  bring  knowledge  and  understanding  to  the  peoples  of  the  world. 


SINCERE  AND  CHARITABLE  men  Still  differ  on 
the  methods  by  which  the  peoples  of  the 
world  can  be  secured  in  honest  unity  and 
peace.  These  differences  may  deepen,  with  wis- 
dom arguing  for  opposiiif;  sides,  especially  as 
the  differences  affect  established  concepts  of 
sovereignty.  But  no  man  of  good  will  denies  that 
all  nations  must  continue  to  seek  ways  to  live  in 
accord  with  their  neighbors. 

\^Tiatever  the  arguments  on  method,  and  pres- 
ent arguments  seem  less  on  method  than  degree, 
it  should  bv  now  in  history  be  obvious  that  no 
single  man-made  strand  of  legal  paper  or  military 
steel  will  bind  the  world  together. 

The  cords  which  tie  nations  together  must  be 
spiritual  and  physical  and  therefore  educational, 
psychological,  political  and  commercial.  The  first 
vital  threads  leading  the  sinews  which  will  agree- 
ably fasten  mankind  must  be  arteries  of  interest 
and  communication,  veins  of  understanding.  Rich 
with  idea,  image  and  example,  the  truthful  film 
can  serve  to  link  the  faith  and  fortune  of  peoples 
wherever  it  tra\el5. 

Worldwide  Production  Facilities  Are  Noted 
The   film    and   the  composite   industry    which 
creates  and  circulates  it  can  flourish  in  the  very 
social  and  economic  prosperity  this  medium  helps 
to  engender. 

In  this  6th  Annual  Production  Review,  the 
Editors  of  Bvsiness  Screen  have  included  as 
much  information  on  production  facility  and  ac- 
tivity outside  the  United  States  as  could  be  con- 
firmed for  publication.  This  coverage  is  a  logical 
extension  <jf  the  detailed  reports  on  world  film 
use  and  production  afforded  space  during  19.5.5. 
Comprehensive  attention  was  given  to  the  out- 
standing record  of  film  use  in  the  European 
Productivity  Program,  to  the  U.S.  Attestation 
program  for  expediting  overseas  distribution  of 
American  films,  to  the  role  of  sponsored  films  in 
personnel  training  programs  of  world-wide  cor- 
porations and  to  international  fibii  festi\als. 

This  Is  An  Opportunity  for  the  Sponsor 

Racing  through  the  dawn  of  1956.  the  dy- 
namics of  the  world  scene  seem  to  shout  the  film 
forward  in  its  opportune  duty. 

The  United  Nations  Educational.  Scientific 
and  Cultural  Organization  reports  it  will  expand 
its  Technical  Assistance  program  in  1956  uti- 
lizing an  increased  UiS  budget  share  of 
.S4.940.9.S.3.  This  year.  UNESCO  plans  to  have 
300  technical  assistance  experts  in  the  field  in 
51  nations.  .\t  present  162  experts  are  working 
in  43  countries. 

Enlarging  on  the  pattern  of  the  European  Pro- 
ductivity Program,  which  with  thousands  of  film 
prints  on  the  job  is  "only  getting  started."  the 
enterprising  sponsor  or  producer  can  spin  the 
globe,  pick  a  name  off  the  map.  and  —  tracking 
the  U.NESCO  beat  —  find  a  new  need,  a  new 
locale,  a  new  market  for   films.  Spin  to  — 

Korea:  The  United  Nations  Korean  Recon- 
struction Agency  lUNKRAi.  UNESCO  and  the 
government  of  Korea  are  setting  up  a  "national 
fundamental  education  center"  near  Suwoii  which 
will  train  48  men  and   12  women  for  rural  de- 


velopment work  each  year.  A  reported  .*3fH).000 
for  buildings,  equipment,  technical  assistance  and 
maintenance  has  been  allocated  by  I  NKRA: 
.S80.000  is  to  be  provided  by  UNESCO  for  staff 
services  during  the  two-year  period  before  the 
center  is  operated  by  the  Korean  government. 
Directing  the  project  will  be  a  British  educator. 
Howard  Ha\den.  who  has  worked  in  rural  and 
village  development  in  the  South  Pacific  and 
West  Indies. 

At  the  Suwon  center  students  will  be  trained 
as  spe<ialists  in  health,  housing,  farming  and 
nutrition.  They  will  be  taught  the  latest  methods 
of  teaching  reading  and  writing.  The  center  will 
foster  rural  crafts  and  cottage  industries  to  pro- 
vide new  sources  of  income.  Adjacent  villages 
will  ser\e  as  training  labs.  Films  Can  Hell). 

Skills  Are  An   Untapped   Resource  Abroad 

Spin  to  Libya,  where  UNESCO  has  its  largest 
technical  assistance  mission,  where  the  "biggest 
boom"  is  in  education,  where  the  people  know 
that  their  skills  are  their  great  untapped  resource, 
where  a  mens  teacher  training  center  has  en- 
rolled 921  students,  where  work  goes  forward 
in  crafts  training,  rural  education,  manual  train- 
ing, adult  education.  Films  Can  Help. 

Spin  to  Japan  where  the  Japanese  National 
Commission  and  the  Japanese  Association  for  the 
Advancement  of  Science  have  embarked  on  re- 
search for  better  exploitation  of  Japan  s  sea 
resources  —  and  a  survey  of  the  social  implica- 
tions of  technological  change.  Films  Can   Help. 

Spin  to  Turkey  and  the  Institute  of  Hydro- 
geology.  Istanbul,  where  UNESCO  Technical 
Assistance  aid  has  enabled  the  first  class  of  civil 
engineers  and  geologists  to  graduate:  where  these 
graduates,  in  teams,  now  are  prospecting  Tur- 
key's 10  principal  river  basins  —  the  first  step 
toward  developing  the  country's  underground 
water  resources.  Films  Can  Help. 

International  Exchange  of  Films  Is  Needed 

In  these  quick  finger-pointed  spots  and  scores 
of  others,  films  already  in  existence  and  in  pro- 
duction can  serve  to  move  the  programs  forward: 
films  of  these  nation-saving  programs  can  help 
in  later  efforts,  efforts  elsewhere. 

The  importance  of  programs  to  improve  and 
stabilize  the  economies  of  the  unfortunate  nations 
of  the  world  constanth  is  reflected  in  the  harsh 
headlines  and  geopolitical  maneuverings  of  our 
day  —  headlines  and  maneuverings  which  all 
(continued  on   pace  one   hlndred  seventy  I 


BUSINESS     SCREEN     MAGAZINE 


o 


///■  premise 
m  the  years  ahead  — 

as  ill  the  past  — 

fo  ma  in  fa  in  a  creative 

organization  t/iat  icill 

fhorono-hl\  understand 

the  individual  problems 

and  opportunities 

of  each  client  and 

produce  for  hint  f  bus 

of  the  highest  standards 

of  (juality  and 

effectiveness.^' 


WILLIAM  MIESEGAES 

Presidetit 


TRANSFILM 

INCORPORATED 


35    WEST   45TH    STREET.    NEW    YORK    36.    N.    Y. 


NUMBER     1       •      VOLUME     17      •       1956 


57 


TO  REDUCE  FILM  COSTS  DRASTICALLY 


If  you  have  prints  in  your  film  lihraiy  that  must  be 
"junked"  because  they  are  scratched.  (Hrty  or  damaged 
in  some  way — what  do  you  do?  Do  you  buy  new  prints 
which  may  cost  up  to  SIdO  a  print?  Here  is  a  better 
solution!  Your  prints  can  be  RAPWWELD-ed— 
cleaned,  scratches  removed,  and  damages  repaired — at 
a  very  small  fraction  of  the  cost  of  purchasing  new 
prints. 

2.  TO  MAKE  YOUR  PRINTS  LAST  FOREVER  .  .  . 

If  you  purchase  or  have  new  tihii  in  your  library  it  will 
be  damaged  (scratched)  before  long,  even  from  the  most 
normal  usage.  Suppose  an  additional  coating  could  be 
placed  over  the  emulsion  side  before  use,  do  you  think 
your  picture  would  be  protected?  ...  Of  course  it  would  I 
RAPIDTREAT,  our  protective  coating,  will  retard  and 
resist  scratching.  If  at  some  time  in  the  future,  your 
film  does  get  scratched,  "The  Film  Doctors"  can  easily 
remove  the  coating  and  imperfections  .  .  .  replace  it  with 
another  coating  .  .   .  and   return   your  print  like   new. 

3.  TO  SOLVE  YOUR  FILM  PROBLEMS  .  .  . 

Rapid  Film  Technique,  tilni  specialists,  has  been  solving 
film  problems  for  laboratories,  producers,  film  libraries, 
television  studios,  educational  institutions,  industrial  film 
users  for  20  years.  With  its  experience  in  motion  picture 
film,  its  new  modern  rejuvenation  laboratory,  and  ex- 
pert technicians,  "The  Film  Doctors"  can  assist  you  with 
your  film  problems,  restore  your  prints  to  original 
screening  quality,  and  prolong  the  life  of  your  film. 


Write  for   -THE  fILM  DOCTORS"   BROCHURE 


Norman  C.  Lindquist  Joins 
Wilding  as  Account  Executive 

*  \Miriiaii  (!.  I.in(l<|ui>l  has  heen 
a|>|>i>inU'cl  an  accimnl  execulivc-  in 
the  ini(h\est  sales  division  of  Wild- 
ing Picture  l^roductions.  Inc.  He 
fonnerlv  was  a  vice-president  and 
director  of  tele\'ision  sales  for  tile 
Atlas  Film  ('orpctration. 

Lindquist  s  experience  in  the  mo- 
tion picture  and  television  field  dates 
back  to  1939.  Prior  to  his  associ- 
ation with  Atlas,  he  was  director  of 
television  for  the  Malcolm-Howard 
Ad\ertising  Agency.  Chicago,  where 
he  produced  Chicago's  first  '"siniul- 
rasl  as  well  as  other  successful  tv 
programs.  He  is  recognized  for 
creating  the  first  accredited  tele- 
vision course  while  a  member  of  the 
faculty  of  De  Paul  I  niversity. 

A  charter  member  of  the  Broad- 
cast Advertising  Council.  Lindquist 
also  is  a  director  of  Chicago  Un- 
limited. Inc..  a  non-profit  organiza- 
tion working  with  the  ('hicago  Asso- 
ciation of  Commerce  and  Industry 
to  promote  Chicago  as  a  film  and 
television  center. 

Muller,   Jordan/   Herrick   to 
Build  Visuals,  Mail  Promotion 

♦  A  new  agency.  Muller.  Jordan  and 
Herrick.  specializing  in  sales  pro- 
motion and  visual  programs,  has 
been  announced  by  the  partners. 
Frank  B.  Muller.  John  T.  Jordan 
and  W  illiam  F.  Herrick.  all  former 
members  of  the  advertising  and  sales 
promotion  department  of  the  Gen- 
eral Electric  Company.  The  firm  is 
located  at  23.S  East  .50th  Street.  New 
York. 

The  partners  plan  to  handle  ac- 
counts in  both  the  industrial  and 
consumer  fields.  Services  will  in- 
clude planning,  creation  and  pro- 
duction of  direct  mail  material,  sales 
promotion  literature,  slidefilms.  mo- 
tion pictures  and  stage  presenta- 
tions. Recently  the  company  pro- 
duced a  stage  show  for  General 
Electric  s  manufacturing  services  di- 
vision. 

According  to  the  partners,  their 
range  of  services  represents  the  link 


between  media  advertising  and  per- 
sonal selling.  One  basic  objective  of 
the  new  company  is  to  integrate  the 
sales  promotion  items  which  it  pro- 
vides with  its  client  s  regular  adver- 
tising campaigns.  In  this  connection. 
Muller.  Jordan  and  Herrick  antici- 
])ates  working  through  advertisinj; 
agencies  as  well  as  directU  with  it^ 
own  clients. 

e  5  « 

Knight  Title  in  New  Plant 

♦  Knight  Title  Service  has  moved 
to  a  new  plant  at  11.5  West  23rd 
Street,  New  \  ork.  Three  tinie> 
larger  than  its  former  shop,  the  new 
Knight  facilities  are  air-conditioned, 
sound-proofed,  and  represent  what  i- 
believed  to  be  one  of  the  most  mod 
ern   title  service  plants  in   the  I  .S. 

A!  Stahl  Films  Three  TV 
Commercials  for  Coty,  Inc. 

♦  Three  tclev  ision  conunercials  dem- 
onstrating the  Coty  24  Lipstick  have 
been  filmed  b\  Al  Stahl  Productions. 
New  York,  for  Coty.  Inc.  They  con- 
sist of  a  20  second  and  a  60  second 
length  done  live  and  an  additional 
60  second  remake  including  anima- 
tion. 

The  commercials  feature  the  Cot\ 
Girl  in  an  exposition  of  the  "cum- 
ulative color"  faculty  of  the  Cot\ 
24  Lipstick — the  ability  of  the  lip- 
stick to  build  on  the  original  color 
of  the  lips  to  attain  the  final  effect 
and  to  maintain  it  for  24  hours. 
The  agency  is  Franklin  Bruck. 


27B  West  46th  Street  •  New  York  36,  N.Y.  •  JU  2-2446 


COLOR  SLIDEFILMS 

FOR  INDUSTRY 

COLOR  FILMSTRIPS 

FOR  EDUCATION 

Specialized  equipment  and  the  know-how  of  a  group  of  specialists  who 
have  worked  together  in  producing  over  550  color  films.  If  you  wont 
a  complete  production  or  require  specialized  assistance  on  any  production 
problem,  contact  Henry  Clay  Gipson,  President  .  .  . 

FILMFAX  PRODUCTIONS,  10  E.  43,  N.Y.  17,  N.Y. 


58 


BUSINESS     SCREEN     MAGAZINE 


^L 


o^e^ 


OUR 


Warmest 


'l^°s^^°«-eo 


THANKS 


"^^^Pr^'-- 


-'■  a  rpa  ^ 
'"  nave  h„  ^   our  ^i • 

^   -for  m  '^een    = 

"'any  «  a  pa^^ 

years. 


'^°*-  «e,,,, 


Sood 


recently  produced—   the  first   nationwide   closed   circuit  color  telecast 


NUMBER     1 


VOLUME     17      •      1956 


59 


n 


MOVIOLA 

FILM    EDITING    EQUIPMENT 
16MM-35MM 

•  PICTURE 

•  SOUND 
Photo    dnd 
Magnetic 

•  SYNCHRO- 
NIZERS 

•  REWINDERS 

One  of  the 
new  series  20 
Moviolas  for 
picture  and 
sound. 


MOVIOLA  MANUFACTURING  CO. 

I4SI    Gordon    St.    •    Hollywood    28.   Calif. 


WANTED 

Sales  executive  experienced  in 
selling  sponsored  films  to  ad- 
vertising agencies,  business  and 
industrv.  Must  be  willing  to 
travel  extensivelv.  Please  state 
age.  education,  compensation 
expected  and  experience  in  sell- 
ing motion  picture  films.  All  re- 
plies strictly  confidential. 

Write   Box  56-2C 

BUSINESS   SCREEN 

7064  Sheridan  Road,  Chicago  26 


PICTURE  P/\R/\DE 

10  PR  Films  to  be  Shown  at 
American  PR  Assn.  Conference 

♦  IVli  nul>taildill^  l'/').'j  puliiir  tf- 
lations  films  from  I  iiited  .Slates  and 
foreign  sponsor  sources  «ill  be 
slio«n  at  the  Annual  National  Con- 
ference of  the  American  f'ublic  Re- 
lations Association,  to  be  held  April 
4-6  in  the  Statler  Hotel.  \\  ashing- 
ton.  D.C. 

These  selected  pr  films  \\ill  be  an 
integral  part  of  the  Conference  Pro. 
grain  of  more  than  30  pr  discussion 
panels  and  workshops,  according  to 
Eric  Kalkhurst.  conference  chair- 
man. More  than  500  practitioners 
are  expected  to  participate  in  this 
three-da\  conference. 

A  demonstration  of  '"Making  ^  our 
Own  PR  Films"  will  be  conducted 
by  Edgar  Parsons,  radio  and  tele- 
vision director.  American  Auto- 
mobile Association.  Public  Relations 
films  will  also  be  discusssed  in  a 
panel.  "Technical  Aids  for  PR." 
conducted  bv  John  P.  McGill.  prod- 
ucts promotion  manager.  American 
Trucking  Associations.  Inc. 

Chairman  kalkhurst.  pr  manager 
for  The  Bureau  of  National  Affairs. 
Inc..  states  that  APRA  is  consider- 
ing instituting  an  awards  program 
for  pr  films  similar  to  its  established 
Silver  .\nvil  .\wards  program.  The 
first  PR  Film  Awards  are  planned 
for  the  APRA  .National  Conference 
in  1957.  Information  on  this  con- 
templated program  ma)  be  obtained 
bv  writing:  Mr.  Kalkhurst.  1231 
24th  St..  N.W..  Washington  7.  D.C. 


Standard's  "Fire  Magic"  Shows 
PR  Audiences  Facts  on  Fuel 

+  Bursts  of  llami'  exclamation-point 
scientific  facts  in  Fire  Ma^ic,  a 
12'  .j-minute  sound  and  color  motion 
picture  sponsored  by  Standard  Oil 
Company   I  Indiana). 

The  fier\  exposition  is  based  on 
a  balf-hiiur  live  ""Fire  Magic"  show 
(le\  eloped  over  several  years  by 
Standard  Oils  research  and  public 
relations  departments  and  presented 
by  Ur.  LlewelKn  Heard,  research 
chemist,  before  audiences  adding  up 
to  nearly  eight  million  people. 

As  an  educational  fire-brand.  Dr. 
Heard  is  reaching  new  audiences  in 
Standards  pr  effort  —  via  film. 
\\  bile  he  explains  chemical  laws  ex- 
pressed in  fire,  bubbles  of  gas  rise 
through  water  and  burst  into  flame 
upon  reaching  air.  As  Dr.  Heards 
illustrations  continue,  spontaneous 
combustion  puts  a  drawing  on 
paper,  a  fire  blazes  up  with  only  a 
handful  of  wire  as  fuel. 

To  show  how  fires  are  affected 
bv  catalvsts.  Dr.  Heard  faceciouslv 
invites  his  film  audience  to  try  to 
burn  a  lump  of  sugar.  The  sugar, 
he  demonstrates,  will  not  burn  with- 
out a  catalyst.  He  finds  the  needed 
catalyst  in  the  ashes  of  a  cigarette. 
He  soon  gels  around  to  talking 
abtjut  oil. 

""Some  fuels  catch  fire  more  easily 
than  others.  To  make  the  ideal  fuel 
for  your  automobile,  we  mix  light 
and  heavy  components  till  we  find 
the  perfect  blend.  An  eight-cylinder 
engine  at  60  miles  an  hour  builds 
9.600  fires  every  minute,  and  each 


CAL  DUNN 
s-tudios 


FILM  ART  for  slidefilms.  motion 
pictures  and  TV  spots  is  our  specialty 
—  a  specialty  developed  by  years  of 
experience  in  the  film  medium.  We're 
proud  of  the  enviable  reputation  we've 
earned,  not  only  with  the  many  national 
advertisers  we  serve— but  also  with  the 
many  other  film  producers  who 
frequently  rely  on  us  for  their  film  art. 
We're  equally  proud  of  our  scripts, 
storyboards.  and  complete  productions 
—both  live  and  art  Can  we  help  you 
with  your  next  film  projecf? 


CAL   DUINN    STUDIOS 

159  EAST  CHICAGO  AVE      CHICAGO   U 
WHiiehall   3   2424 


FOR    VOUR    SAMRLK    FILBl    .'.'nt«  on  your  company 

(?tie"  eju  'c  d  sar-pip  color  ..ifnainp  ot  our  a'lwofk. 


fire    mu>l    be   just    right."   sa\s    Dr. 
II. -aril. 

Last  \car.  Dr.  Heard  tells  hi>l 
audience,  the  nil  industrv  spent  1-50 
niilliiiri  dollars  on  research.  ""From 
research  ha\e  come  huge  catalxtii 
craiking  units.  They're  one  reason 
wh\  t«o  gallons  of  gasoline  do  the 
work  that  took  three  gallons  .'^0^ 
\ears  ago. 

W  ith  such  fire.related  infi>rmatiiiri 
the    film    does    its    pr    job    without 
much  direct  Standard  Oil  identifica. 
tion.    As    one    of    500    scientists    at| 
Standard    Oil's    Whiting.    Ind..    n- 
search  Laboratories.  Dr.  Heard,  him- 
self,   is    a    good    advertisement    fo 
Standard.   A   catalyst   specialist,   hej 
pioneered   in   science  education   on  I 
television. 

Fire  Ma^ic.  produced  by  Wilding 
Picture  Productions.  Inc..  has  been 
cleared    for    television    use   as    well  I 
as   projector   audiences.    Black   and  I 
«hitc    prints    and   color    prints   are  I 
available.  The  film  may  be  obtained  [ 
from  each  of  Standard  Oil's  28  sales 
division  and  six  refinery  offices  serv-  i 
ing  the  15  midwestern  states  where  | 
the  company  markets.  Besides  Com- 
panv  booking,  the  film  is  being  dis 
tributed  by  Modern  Talking  Picture  I 
Service.  Inc.  9* 


Make  Your  Money  Grow, 
Investment  Dealer  Film  Advises  I 

♦  Benefits    of   securities    investment  I 
is  the  subject  matter  of  a  new   pro- 
motional  motion   picture  sponsored  j 
bv   the   Investment   Dealers'   .Associ- 
ation of  Canada. 

A  Matter  oj  Importance,  pro- 
duced by  Crawley  Films  Limited. 
Ontario,  portrays  the  instructive 
storv  of  a  man  who  dreams  of  spend- 
ing S.500  on  his  sports  car  so  that 
he  can  enter  it  in  competition.  How- 
ever, his  sister's  husband  dies  sud- 
denlv.  As  executor,  he  is  surprised 
to  find  that  his  brother-in-law. 
through  the  purchase  of  investment 
securities,  has  left  his  sister  com- 
fortabh    supported. 

This  unexpected  legacy  shows  him 
mone\  can  grow  through  careful  in- 
vestment. He  decides  to  forget  thi 
sports  car  competition  and  put  his 
small  stake  t!>  «ork.  thrimgh  counsel 
of  an  investment  dealer.  He  has  the 
satisfaction  of  knowing  that  every 
dollar  he  saves  and  invests  brings 
him  closer  to  the  day  when  he  and 
his  family  will  attain  a  measure  of 
financial  independence.  This  simple 
money  morality  play  is  enacted  to 
make  general  public  audiences  dwell 
on  the  importance  of  investment 
dealers  and  their  services. 

A  Matter  oj  Importance  is  a  16- 
minute  film.  It  is  available  from  In- 
vestment Dealers"  Association  of 
Canada.   170  Bav  .Street.  Toronto. 


60 


BUSINESS     SCREEN     MAGAZINE 


I 


''Filmed  by 

Information 

Productions, 

Incr 


Sponsored 

Film 
Production 

1955 


TELEVISION:                       ^ 

1    90  Minutes                     ^^ 

5    Hours                              ^^* 

55   Half-Hours                      ^^ 

4  Quarter-Hours                 ^^ 

77/e  nation's 

THEATRICAL:                       ■ 

number  one 

2   Features                            ^M 

producer  of 

3  Shdl-ts 

docwuentarv 

* 

Alfred  Butterfield  and  Thomas  H.  Wolf 

./V////.S'  for 

INFORMATION  H  1  10  PRODUCTIONS,  INC.    H 

television'^ 

5  East  57th  Street,  New  York  22,  N.  Y.                    ^^ 

PUza  11710                                        ^^ 

'Further  information 

^^B 

on  request. 

Da-Lite 

MODEL  B' 

a  wail  and  ceiling  slide  and  movie 
screen  at  a  budget  price! 

Truly  an  investment  in  Projection  Perfection  .  .  .  makes 
teaching... learning  easier. ..and  remembered  longer! 


SEE  IT  NOW!  Beautiful,  Copper  Bronze  case  with  matching  borders 
makes  it  at  home  anywhere.  New  White  Magic  glass-beaded 
mildew  and  flame-resistant  fabric  assures  real-life  reproduction  of 
slides  and  movies. 

From  30"x40". $13.50 
to  72"x96"  .  .  .  $70.00 


Tha  Elactrol  Junior  is  ideal  for 
small  club  rooms,  the  church, 
industry  and  the  home,  when  you 
want  the  best  electrically 
operated  screen  available  in 
smaller  sizes  at  a  nominal  price. 

Th*  Elaclrol  Senior  in  all  sizes, 
6'x8'  to  20x20',  is  engineered  for 
heavy  duty  use  .  .  .  made  of 
the  finest  materials  by 
skilled  engineers. 


Insist  on   teeing,  trying,   buying   Do-lite. 
THE   FINEST  COSTS  NO  MOREI 

Perfecfion    in    freitclion    Sine*     1909 


Da-Lite 

ELECTROL  JUNIOR' 

world  fomous  eleclrically-operated 
screen  now  yours  with  AUTOMATIC 
SAFETY  STOPS! 

From  6'  x  8'.. $220.00 
to  12'  X  12'.. $280.00 


18  ysars  eld,  and  ot  good  ai  newl 

,  .  ,  "The  screen  fDa-Lit«  Electroli  has  now  been 
in  operation  eighteen  years  and  has  been  used 
daily  since  its  installation.  We  have  never  had  to 
service  it  and  take  its  operation  for  panted.  I 
would  not  hesitate  recommending  its  use  to  any 
school." 

Clarence  Genner 

Director,  Audio- Visual  Education 

Freeport  High  School 

Freeport.  New  York 

. . .  Just  one  example  out  of  hundreds  clearly  dem- 
onstrating why  those  who  know  Focus  on  Da-Lite. 


DA-LITE 
HILO® 


DAilTE' 


DA-LITE  SCREEN  COMPANY,   INC. 

3711-23  N.  PUIASKI  RD.,  CHICAGO  39,   III. 

Send    my   free   Copy   of   "Better   Audio-Viiuol    Plonning.' 


Sat   it 

high 


Without  a  doubt,  the  most  versatile  tripod 
screen  in  the  world!  New  White  Ma^c  glaas- 
beaded  surface  .  .  .  mildew  and  flame  resistant 
fabric,  plus  .  .  .  the  excluaive  Push-Button  open- 
ing! One  touch  .  .  .  and  you're  ready  to  project! 


hang  iti 


Nome- 


SO"  >  SO' 

$3S.2S 

60"  <  tO' 

i*t.7i 

70"  X  70' 

$S4.00 

Organization— 
City 


Owen  Zapel  Heads  Cellomatic 
Corporation,  Illinois  Subsidiary 

■¥■  .Selei  tioii  of  Ohl-ii  \.  Zapcl  a- 
president  and  general  manager  nf 
the  Cellomatic  Corporation  of  Illi- 
nois was  made  by  the  board  of  di- 
rectors recently.  The  Illinois  Corpo- 
ration is  a  subsidiary  of  the  pareiil 
company  at  7.i6  Seventh  Avenue. 
New  York. 

The  new  company  has  set  up  per- 
manent headquarters  at  l.i2  E.  Su- 
perior Street.  Chicago,  and  is 
organizing  a  complete  staff  to  dupli- 
cate services  for  the  Chicago  area 
heretofore  performed  exclusivel)  iii 
New  York. 

Cellomatic's  projection  equipment 
embodies  a  new  rear-view  proje( - 
tion  principle.  The  equipment  ci'- 
ordinates  two  light  sources  of  higli 
intensity  and  by  super-imposing' 
images  on  a  single  screen,  animation 
of  the  resulting  picture  can  bf 
achieved.  This  is  accomplished  b\ 
combining  several  optical  controU 
and  some  motor  driven  devices.  A 
skilled  operator  can  achieve  nianv 
of  the  effects  of  an  animated  motion 
picture. 

The  equipment  and  the  techniques 
are  exclusive  with  Cellomatic  ami 
are  not  for  sale,  being  offered  on  a 
lease  basis.  Zapel  reported  that  both 
offices  have  permanent  studios  set 
up  for  regular  demonstration  pur- 
poses to  interested  parties. 

.At  present,  the  principal  use  of 
Cellomatic  is  as  a  speaker's  tool  at 
sales  meetings  and  conventions 
where  large  audiences  are  involveil. 
Users  are  able  to  project  through  a 
translucent  screen  up  to  1.5  feet  b\ 
20  feet,  although  the  9  x  12  foot 
size  is  most  commonly  used. 

The  equipment  also  has  been  used 
extensively  on  New  York  television 
programs,  such  as  newscasts  and  in 
the  projection  of  animated  cartoon 
commercials.  Current  research  is 
aimed  at  increasing  its  acceptability 
for   direct   motion    picture   filming- 


CAMERAAAAN-DIRECTOR 

Married.  fornierK  in  charge 
of  Motion  Picture  Dept.  of 
large  metal  producing  com- 
pany. Ten  years"  experience 
in  various  phases  of  film, 
television,  and  visual  aids 
production.  Desires  position 
with  organization  in  Eastern 
States  Region.  Illustrative  re- 
sume sent  upon  request. 

VITAIY  V.   UZOFF 

611    West   141  St  Street 

New  York  31,   N.   Y. 


62 


BUSINESS     SCREEN     MAGAZINE 


HOW  FOX  FILM  TECHNIQUES  PUT  TOP 
QUALITY  IN  ANY  FILM-AT  LOWER  COST 


With  22  years  major  studio  experience,  ELDEN  RUBERG 
is  noted  for  his  amazing  skill  in  solving  difficult  sound 
problems.  His  valuable  engineering  abilities  contri- 
bute to  the  efficiency  of  the  Geo.  Fox  staff. 


Organization,  filming  efficiency,  ond  the  ingenuity  of  Hollywood's  finest 
craftsmen  create  the  special  techniques  that  produce  top  quality  films  at 
lower  cost  on  any  budget.  "People  Are  Funny"  (above)  starring  Art  Link- 
letter,  produced  by  John  Guedel,  directed  by  Geo.  Fox,  is  filmed  by  a 
Geo.  Fox  production  unit  at  the  lowest  cost-per-thousand  of  any  similar 
TV  series. 

LET'S  TALK  ABOUT  YOUR  FILM 

Our  clients  get  top  quality  TV  shows 

—sales,  industrial,  or  TV  commercial 

films— at  a  lower  cost. 

You  can  reach  a  Fox  executive  at 

any  hour,  day  or  night,  to  answer 

any  question  or  discuss  your  film 

plans  in  detail. 

Be  our  guest-CALL  COLLECT: 
Hollywood  4-2242 


The 


BETTY  TURBIVILLE,  TV  station  production  director  and 
experienced  live  camera  director,  is  on  the  Fox  staff. 
She  coordinates  as  many  as  8  active  cameras  at  one 
time  for   maximum   camera   efficiency.   All   Geo.    Fox  . 
staff  members  are  Hollywood's  finest  craftsmen. 


ORGANIZATION 

1508  Cross  Roads  of  the  World,  Hollywood,  California 

Continuous  Production  since  1935 


NUMBER     1 


VOLUME     17 


19  5  6 


63 


pA 


a}C 


Sdiwef 


All  works  of  quality 

must  bear  a  price 

in  proportion  to  the  skill. 

time,  expense,  and  risk 

attending  their  invention 

and  manufacture. 

Those  things  called  dear  are, 

when  justly  estimated. 

the  cheapest: 

they  are  attended  with 

much  less  profit  to  the  artist 

than  those  which 

everybody  calls  cheap. 

Beaulijul  forms  and  compositions 

are  not  made  by  chance 

7ior  can  they  ei'er  in  material 

be  made  at  small  expense. 

A  composition  for  cheapness 

and  not  for  excellence  of  workmanship 

is  the  most  frequent 

and  certain  cause 

of  the  rapid  deca\ 

and  entire  destruction 

of  arts  and  manufacture. 

RUSKIN 


To  our  present  clients  we  promise  to 

continue  in  this  faith. 

To  any  future  clients  we  hold  out  the 

promise  of  a  job  very  well  done. 

—And  to  those  with  whom  we  work,  be 

it  in  the  loborotory,  sound  recording 

studio  or  wherever,  to  the  craftsmen 

and  all  those  who  made  it  possible  to 

set  and  maintain  our  standards  and  to 

produce  such  films  as: 

t^  C  L  E  A  R     IRON 

(The  Budd  Company) 

■&  THE  MAILED  FIST 

(ACF  Industries,  Inc.) 

TT  THREE  ...  IF  BY  AIR 

(Sikorsky  Aircraft) 

iX   CRASHING  THE  WATER  BARRIER 

(Socony  Mobil  Oil  Co.,  inc.— 
Warner    Bros.    Pictures) 

^.-™^^  we  soy  Ihank  You! 

&J^J.MARATHON    HEWSREEL 

^  ^      10  East  49th  Street  •  New  York  City 

News  •   Special   Events  ■   Short  Subjects 

Company  Newsreels  •   Stock  Library 
Production   •   TV   &   Theatre   •   Distribution 

WORLD     WIDE     SERVICE 


CASE  HISTORIES 

OF     CURRENT     BUSINESS     FILMS 

Geigy  Chemical  Premieres  Picture 
on  New  Wool  Mothproofing  Dyes 

Sponsor:    Geigy    Dyesluffs.    Division   of   Oig) 

Chemical  Corp. 
Title:    Insects  Astray.  26   niin.   b   w.   |irii(lu(i-(l 

by  Gloriafilm  8-4.   (Zurich.  Switzerland  I 

■^  No   more   moth  hole.*! 

That  is  the  promise  made  in  a  new  documen- 
tary film  on  insect  damage  to  woolens  released 
last  month  by  Geigy  Dyesluffs.  In  introducing 
the  film  to  a  New  York  preview  audience.  C.  W. 
Mahnken.  vice-president  of  Geigy,  voiced  the 
prediction  that  "buih-in"  mothproofing  of  wool- 
ens will  become  an  accepted  standard  within  a 
few  years  due  to  the  discovery  of  dyestuff-type 
mothproofers  that  are  applied  by  the  mill  and 
last  for  the  usable  life  of  the  fabric.  He  cited 
gains  already  made  in  the  U.S.  and  Canada  in 
the  production  of  woolens  mothproofed  with 
Mitin.  a  Geigy  product.  He  reported  an  estimate 
of  more  than  30  million  units  of  merchandise 
sold  here  this  vear  with  the  Mitin  label.  These 
include,  he  said.  80-90'7  of  better  wool  and  cash- 
mere sweaters  and  some  penetration  as  well  in 
readv-to-wear.  particularly  in  specialty  fibre 
coatings,  and  some  popular  priced  wool  coats 
for  women  and  girls. 

Being  chemically  similar  to  a  fast  wool  dye- 
stufl.  Mitin  durable  mothproofing  is  applied  to 
wool  and  wool-blend  fabrics  during  dyeing  by 
the  mill.  According  to  Geigy.  this  mothproofing 
is  effective  against  all  species  of  wool-eating  in- 
sects for  the  usable  life  of  the  fabric.  They  claim 
it  is  not  removed  b\  washing  or  cleaning  and  has 
no  effect  on  the  texture,  odor  or  appearance  of 
the  fabric. 

Insects  Astray  won  first  prize  in  the  19.S.5 
awards  of  the  Swiss  Documentary  Film  fHunda- 
tion.  It  was  shown  at  the  Berlin  Film  Festival 
this  vear.  Making  dramatic  use  of  photomicog- 
raphy  and  an  excellent  original  musical  score. 
Insects  .Astray  pictures  the  development  of  the 
webbing  clothes  moth  from  egg  to  adulthood. 
It  shows  other  species  of  wool-eating  insects  as 
well.  The  moth  grub  is  monstrous  in  close-ups 
of  the  mandibles  in  the  very  act  of  .severing 
wool   fibres. 

The  narration  estimates  that  molli  damage  on 
a  world-w ide  basis  amounts  to  enough  wo(»l  each 
\ear  to  clothe  a  millic>n  people.  Through  the 
centuries,  leading  scientific  minds  ha\e  attemj)tefl 
to  find  a  means  of  pre\enting  this  damage.  The 
solution  was  finalK  found  in  the  de\elopment 
of  c«>lorless  s\nthetic  dvestuffs.  so-calle<l.  which 
have  affinity  for  wool  and  the  ability  to  kill 
or  repel  wool-eating  pests.  .As  these  durable 
mothproofers  come  into  general  use,  the  film 
predicts  that  these  insects  will  once  again  be 
driven  out  of  the  home  and  return  to  the  fields, 
reverting  to  their   intended   functions. 

Insects  Astray  is  suitable  for  use  in  schools 
and  colleges,  particularly  in  home  economics, 
biology  and  chemistry  classes.  It  should  also  be 
of  interest  to  consumer  organizations  and  wom- 
en's clubs.    W  rite   to   Mitin    Department,   Geigy 


"The  California  Fashion  Story" 
Gets  Boost  from  Freight  Firm 


Sponsor:    National   Carloading  Corp. 

Title:  The  (.alijoniia  Fashion  Story,  'lV-/->  min, 
color,  produced  by  Harry  NX  .  Graff.  Inc.  ( .Ad- 
vertising  and   Public   Relationsi 

*  This  film  shows  an  interesting  method  of  open- 
ing up  a  market  which  had  previously  offered  a 
cold  shoulder  to  the  sponsor  of  this   film. 

.National  Carloading  Corp,  had  had  trouble 
breaking  in  to  the  market  for  freight  shipping 
to  and  from  the  burgeoning  California  garment 
industrv.  Competitors  were  well  intrenched  and 
National  Carloadings  sales  efforts  seemed  to  be 
getting  nowhere. 

As  a  means  of  scratching  a  few  backs  and 
hoping  for  reciprocity.  National  Carloading  has 
sponsored  this  film  which  plugs  California  fash- 
ions with  a  verve,  and  with  hardly  a  word  for 
itself.  Since  the  purpose  of  the  film  is  the  pres- 
ent, the  industry  as  a  whole,  no  emphasis  is 
placed  on  any  particular  line,  fabric,  or  seasonal 
style.  But  the  picture  imparts  a  total  impression 
of  the  nature  of  the  industrv,  of  its  operations 
and  of  its  products  and  their  promotion  and 
widespread  use  that  has  made  California  fashions 
ever  more  important  in   the  clothing   industrv. 

Luckily,  the  subject  is  an  attractive  one  — 
ICO.NTINLED    0.\    P-4CE    ONE    HI  NDRF.D    FORTVI 


LIFETIME 

REELS  &  CANS 


INSIST 


Dve^tuff*.  89  Barclay  Street.  New   ^  ork. 


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Compco  reels  and  cons  offer  you  more  plus  value 
thon  ony  other!  They  combine  on  unusual  durobie 
quolity  with  on  otiroctive  scrotch  resistant  enamel 
finish  that  puts  them  in  o  doss  by  themselves! 
They're  the  only  reels  monufoctured  under  "pre- 
cision control"  methods.  Mode  of  tempered,  spring 
type  steel,  with  die-formed  sides— they  won't  warp, 
bend  or  twist  and  completely  eliminate  film- 
wearing  rubbing  during  projection  and  rewinding. 
Whether  you're  storing,  shipping  or  showing— 
Compco  reels  and  cons  give  you  thot  "safe  for 
life*'  protection  your  precious  films  need.  Insist  on 
Compco  for  the  finest  in  reels  and  cans. 

COMPCO    CORPORATION 

2275   W.   St.   Foul    Ave.,   Chicaa*   47,   lllinsii 


64 


BUSINESS     SCREEN     MAGAZINE 


STUDIOS 


MOhawk  4-5600 


469   EAST   OHIO  STREET    •    CHICAGO    11,  ILLINOIS 


-'^"^ 


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w 

SBa^nw^^A      V  ^flH 

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^^^^^^^-^:lK"'t^  -^"l^B 

^^^^^P^^^^^^^^^^^H^::'^' 

NUMBER     1       •      VOLUME     17      •       1956 


65 


Vivid  Lkssdii  in  Triiffic  SafHty 

Two  Versions  of  American   Transit   Film   Are   Reaching   AucJiences 


Bob  Hope  (center)  receives  American  Transit 
Assn.  award  for  narrating  "Chain  Reaction" 
from  Donald  C.  Hyde,  president,  as  George 
W.  Anderson  (riglit)  ATA  executive  vice-presi- 
dent joolts  on. 

*■"...  \\  hen  any  particular  activity 
ill  the  I'nited  States  takes  38,000 
lives  in  one  year,  it  becomes  a  na- 
tional problem  of  the  first  import- 
ance." The  problem  referred  to  by 
President  Flisenhower  in  this  state- 
ment is  the  one  for  which  Chain 
Reaction  depicts  a  remedy  —  traffic 
deaths  and  injur\. 

In  addition  to  being  a  headline- 
linked  '"contribution  to  traffic 
safety."  Chain  Reaction  is  a  neat 
example  of  how  a  public  service 
safety  film  can  be  handily  twice- 
tailored    for    general    and     special 


au<licnces   tti   do   an    industrial   pro- 
innliiin   job  on  t\\o  fronts. 

Community  "Chain  Reaction" 
(.irculaliiif;  the  films  original  ver- 
sion through  local  transit  com- 
panies, the  sponsoring  American 
Transit  Association  urges  potential 
connnunity  groups  to  "start  your 
own  chain  reaction  —  a  friendly 
chain  of  good  will  for  you  and  your 
organization"  by  offering  the  movie 
as  a  jjublic  service.  "Its  a  natural 
for  tv  and  movie  theatres."  ATA 
stresses.  "It's  a  must  for  showing  to 
all  local  groups  —  civic  clubs,  busi- 
ness organizations,  PTAs,  high 
school  assemblies,  women's  clubs, 
lodges,  etc.  Everyone  in  your  com- 
munity should  have  an  opportunity 
to  see  it." 

A  second  version  —  simply  the 
original  one  jacketed  with  a  short 
prologue  and  epilogue  pointed  to 
truck  drivers  is  being  advertised  to 
truck  fleet  owners. 

A  vivid  object  lesson,  dramatized 
in  folksy  image,  climaxed  with  a 
series  of  smashups  and  narrated  by 
Bob  Hope.  Chain  Reaction  should 
have  ample  sensation,  education  and 


inoxic  to  warrant  the  wide  audiences 
fur  uhich  it  was  intended. 

In  a  line.  Chain  Reaction  shows 
how  traffic  discourtesy  leads  to 
traffic  disaster  and  how  traffic 
courtesy  leads  to  traffic  safcl\. 

"Chain"   Leads  to  Disaster 

The  chain  of  disaster  begins  when 
job-bent-for-breakfast  Dad  does  a 
2y2-gainer    on    Sonny's   incorrecth 


tn/Mwl^ 


EACT|PN 


parked  roller-skate.  Dad  s  mood  de- 
velops into  traffic  discourtesy.  His 
discourtesy  rubs  off  on  a  truck 
driver.  Bad  temper  bounces  from 
bumper  to  bumper  until  bad  driving 
ends  in  three-way  hangups  and  a 
bicycle-auto  injury  for  Dads  son. 

Re-traveling  the  route  with  cour- 
tesy   at   the   wheel,    the   film   shows 


how  road  safety  can  be  the  rule. 

Two  earlier  traffic  safety  films 
sponsored  by  ATA  were  It's  Wanton 
Murder  and  Driven  to  Kill,  both 
narrated  by  Lowell  Thomas.  ATA 
reports  that  since  the  new  film  first 
became  available  last  May,  nearly 
300  16mni  prints  have  been  dis- 
tributed to  transit  companies,  insur- 
ance companies,  police  organiza- 
tions, safety  groups,  telephone 
companies,  industrial  concerns  and 
the  United  .States  Air  Force. 

Chain  Reaction  is  available  in 
35mm  and  16mm.  cleared  for  tv. 
The  16mm  prints  are  available  from 
ATA  on  a  purchase  basis  only  at 
SIOO.OO  per  print.  Contact  American 
Transit  Association.  292  Madison 
Ave.,  New  York  17.  N.Y. 

This  13-minute  film  was  produced 
by  Roland  Reed  Productions.  Inc. 
under  the  super\ision  of  Film  Coun- 
selors. New  York.  gf' 

«  «  4f 

Training  Directors  12th  Meeting 
in  New  York  on  April  30-May  3 

♦With  an  expected  attendance  of 
1.500  members,  the  American  So- 
ciety of  Training  Directors  will  hold 
its  12th  .\nnual  Conference  at  the 
Hotel  Statler  in  New  York  City 
April  30  through  May  3. 

The  ASTD  has  over  2.500  mem- 
bers in  the  U.S.  and  Canada. 


jemce.,. 


150  specialists 
operating  80,000 
square  feet  of  modern 
16mm   facilities  .  .  . 


V^  ScriphtO'Screen 
V  All  Production  Services 
>/  BIW -Color  Printing  &  Processing 


THE  CALVIN  CO. 


1105  TRUMAN    ROAD 
KANSAS  CITY  t,  MO. 


66 


BUSINESS     SCREEN     MAGAZINE 


All  your  skill  is  there  to  see... on 


ANSCO  COLOR  TYPE  238 
DUPLICATING  FILM 

THLRL'S  a  world  ol  difference  in  quality  in  i6mni  release  prints  .  .  . 
and  that  quality  "edge"  is  visibly  yours  when  you  specify  Ansco  Type  2jS 
Duplicating  Film  .  .  .  Type  238  matches  to  the  fullest  all  the  true 
color  of  your  original  .  .  .  gives  you  the  crisp  definition,  the  cleaner,  zchiter 
whites,  the  high-fidelity  sound  that  bring  more  sales  to  your  front 
door!  \ext  time  you  order  jirints,  tell  your  laboratorv  it's  Ansco  Type  2^S 

Duplicating  Film  you  want  used.  Your  customers  and  your  rejuitation 
deserve  it!  ANSCO.   Binghamton,  New  York.  \  Division  of  General  Aniline  & 
Film  Corporation.  "From  Research  to  Reality." 


Ansco  c 


OLOR    DUPLICATING    FILM 


THE  FINEST  COMPLIMENT  YOU  CAN  PAY  YOUR  SKILL 


NUMBER     1 


VOLUME     17 


195  6 


67 


EXECUTIVE  1\DTES 

Stehney  Heads  Production  Staff 
at  Chicago  Studios  of  Sarra 

♦  I  \vu  |)riiiltiiiioM  stallei>  asMiiiicd 
new  executive  diilies  at  the  Chicago 
studios  of  Sana.  Inc..  recently. 
Mirliael  .Stehney  was  appointed  as 
prndiictiiin  manager,  in  charge  of 
all  niulioM  |)i(ture  film  activil\.  and 
Marvin  Bailey  was  appointed  film 
service  manager. 

A  career  man  «ith  Sarra  since 
1939.  Stehiie)  has  experience  in  all 
phases  of  illuslrali\e  photograph), 
sound  slidefilms.  motion  pictures 
and  television  connnercials.  He  has 
served  as  a  camera  man  and  direc- 
tor since  1950. 

For  the  past  five  years.  Bailey  has 


Marvin   Bailey 

been  in  charge  of  Sarra's  filii 
ing  department. 


■dit- 


Riley  Heads  United  World 
Films'  Procurement  Division 

♦Expanding  jjromotional  acti\ities 
and  increased  use  of  graphic  arts  at 
L  nited  World  Films.  Inc..  has  re- 
sulted in  ajjpointment  of  Edward 
Rilev  as  head  of  the  company  s 
procurement  division. 

Riley,  who  joined  the  compan\  in 
1947.  has  represented  L  nited  W  orld 
Films   entertainment   films   division 


.  .  .  Michael  Stehney  heads  up 
films  at   Sarra,   Inc.,  Chicago. 


in  the  southeastern  territory  and 
also  was  in  charge  of  deposit  librar- 
ies for  sponsored  film  distribution 
before  becoming  sales  manager  of 
the  Educational  division. 

His  business  and  professional 
career  includes  advertising  and  mar- 
ket research  for  the  Department  of 
Commerce.  He  has  been  a  teacher 
and  counselor  on  the  Board  of  Ed- 
ucation. .\ew  ^ork  City  schools 
and  special  investigator  on  wage 
stabili/ation  for  the  I'nited  States 
Government. 

Dr.  Clarence  Larson  Appointed 
Nat'l  Carbon  Research  Director 

♦  Dr.  Clarence  E.  Larson  has  been 
appointed  vice-president  in  charge 
of  research  for  National  Carbon 
Company,  a  Division  of  Union  Car- 
bide and  Carbon  Corporation.  Ad- 
ger  S.  Johnson.  iVational  Carbon's 
president,  has  announced.  Dr.  Lar- 
son formerly  was  director  of  the 
Oak  Ridge  National  Laboratory, 
operated  by  Lnion  Carbide  for  the 
Atomic  Energy  Commission. 

Dr.  Larson  will  head  all  of  Na- 
tional Carbon  Company  s  research 
activities  including  Lnion  Carbides 
research  in  new  physics. 


PUBLIC    RELAT1D\S? 

Ask  to  see  our  presentation   analyzing 

the  special   PUBLIC   RELATIONS   .   .   . 
film   projects  we  have  completed   for  — 

t'Ciirral   M()lf>}.\    Co) l)i))(itn>ii 

Procter  "k  Gamble  Coinpuriy 

f.  I.  DuPont  De  Nemours  ft  Company 

J.   C.  Pnine\  Company 

ROBERT   DAVIS   ASSOCIATES,    INC. 
21  E  63  St.         New  York  21,  N.  Y.         TEmpleton  8-8410 


68 


BUSINESS     SCREEN     MAGAZINE 


J. 


~i   "1   n   n 


n   n   1   n 


1       1 


1 


n   1   1   1   n 


—I    n 


1 


GENERAL  MOTORS 


presents 


44 


Key  to  the  Future" 


(THE      MOTORAMA      SHOW      FOR      1956) 
photographed      in      VISTAVISION  color      by      TECHNICOLOR 


liliii  se«|uenees  produced  by 

DUDLEY  PICTURES  CORPORATION 


proflitcers   for: 


Association  of  American  Railroads 
Universal-International  Piciures  C'ori 
Trans-World  Airlines.   Inc. 
Warner  Bros.  Pictures  Corp. 
The  Budd  Company 
(General  Refraciories  Cori-. 
Republic  Pictures  Corp. 
General  Mills,  Inc. 
Paramount  Pictures  Corp. 
Northwest  Orient  Airlines 


XoRiHERN  Pacific  Railroai^ 
Turkish  Information  Office 
.Santa  Fe  Railroad 
Lockheed  .Aircraft  Comi".\nv 
C'hance-Vought  Aircraft,  Inc. 
Capitol  Airlines 
Griffin  Wheel  Company 
.\merican  Steel  Foundries 
Delta-C.  &  S.  Airlines 
Pacific  Railway  Equipment  Co. 


INDUSTRIAL     •     THEATRICAL     •     TELEVISION     •     EDUCATIONAL 

DUDLEY  PICTURES  CORPORATION 

9908  SANTA  MONICA  BLVD..   BEVERLY   HILLS,   CALIF.     •      501    MADISON   AVENUE,   NEW   YORK   CITY 

Dudley  Pictures  International  (Panama),  Ltd Dudley  Pictures  International  Corporation  of  Cuba 

Dudley  Pictures  International  (Great  Britain),  Ltd Oceanic  Pictures  Corporation 


NUMBER       1 


VOLUME       17 


1956 


69 


ANNUAL  FILM  AWARD  COMPETITION   IN   1956 


'T'HE  Factual  Film  and  other  audio-visual 
media  are  again  honored  by  inclusion  in 
national  and  civic  competitions  listed  in  these 
Production  Review  pages.  Primary  attention  is 
accorded  those  events  for  which  entries  are  still 
being  accepted  after  March  1.  1956.  Other  com- 
petitions alread\  closed  to  entries  for  this  year 
are  listed  for  future  reference. 

1956    FREEDOMS    FOUNDATION 

HONOR    MEDAL    AWARDS 

Sponsored   by  the   Freedoms   Foundation 

Valley   Forge,   Pennsylvania 

Closing  Dote  for  Entries:  November  11,  1956 

CATt;C(iRiES:  All  19.56  productions  which  con- 
tribute to  an  understanding  of  the  American  way 
of  life. 

Awards:  A  distinguished  jury  of  prominent 
Americans  selects  one  film  for  a  Top  Award,  and 
others  for  Medals  of  Honor.  Awards  will  be  an- 
nounced February  22.  1957. 

Entry:  Entry  blanks  are  available  from  the 
Freedoms  Foundation.  Valley  Forge.  Pa. 


NINTH    ANNUAL 

CLEVELAND    FILM    FESTIVAL 

Sponsored   by  the  Cleveland   Film   Council 

June  8-9,  1956 

(Locole  and  deadline  to  be  announced) 

Festival  Chairman:  Shelby  A.  McMillion.  Direc- 
tor. Public  Relations  and  Advertising.  Jack  & 
Heintz  Co. 
Publicilx   Chairman:    Elizabeth    Hunady.    Aduh 
Education    Dept..    Cleveland    Public    Lihrar>. 
325  Superior  Avenue.  Cleveland  14.  Ohio. 
Categories:    Arts   &    Crafts:    Experimental: 
Gardening:  Health.  Child  Training  and  Menial 
Health:    Human    Relations    and    Religion:    In- 
dustrial   and    General   Safely:    Industrial    Rela- 
tions: Industrial  Research:  International:  Medi- 
cal and  .\ursing;  Music:  Public  Relations:  Sales 
Training:  Teaching  and  Classroom  (Elementary 
Grades.  Secondary  and  College):   Travel.  Cate- 
gory chairmen  had  not  been  chosen  at  editorial 
listing  deadline. 

Awards:  Cleveland  "Oscars"  will  be  presented 
to  the  top  film  in  each  classification  on  the  basis 
of  weighted  \ oting  by  Festi\al  audiences. 

E-NTRV:  Preference  will  be  given  to  films  re- 
leased since  January  1.  1955  with  a  running  lime 
of  .^0  minutes  or  less.  Prints  should  not  be  sub- 
mitted until  an  entry  blank  has  been  filed  and 
instructions  received.  Though  there  is  no  charge 
for  entries,  organizations  submitting  films  are 
expected  to  pay  transportation  charges  both 
wavs.  For  further  information  contact  Elizabeth 
Hunadv.  Adult  Education  Dept..  Public  Library, 
.'^25  .'^u|)erior  Axenue.  ('|p\eland  14.  Ohio. 


EIGHTH    ANNUAL    COMPETITION 

OF    THE    CANADIAN     FILM     AWARDS 

Sponsored   Jointly   by 

The   Canadian   Association   for   Adult   Education 

The    Canadian    Film    Institute 

The   Canada  Foundation 

(Competition    in   preparation,    program    date, 

deadlines  to  be  announced.) 


Management  Committee:  Consists  of  representa- 
tives from  each  of  the  sponsoring  organizations 
plus  technical  advisers  who  are  associated  with 
the  film  making  industry  in  Canada. 

Chairman:  Dr.  J.  R.  B.  Kidd. 

Manager:  Mrs.  G.  Myers.  113  St.  George  Street, 
Toronto.  Ontario. 

Cl.\SSIFICATIONS: 

1.  Theatrical — Feature  Length  35mm;  Any  film 
produced  principally  for  theatrical  distribu- 
tion, which  is  over  3.1)00  ft.  in  length. 

2.  Theatrical  —  Short  35mm:  Any  film  pro- 
duced principally  for  theatrical  distribution, 
which  is  3.000  ft.  or  less  in  length. 

3.  Non-Theatrical  16mm:  Any  film  produced 
principallv  for  non-theatrical  distribution, 
sponsored  by  a  Government  agency. 

4.  Non-Theatrical  16mm:  Any  film  produced 
principallv  for  non-theatrical  distribution, 
sponsored  by  an  industry  or  a  non-Govern- 
ment agency. 

5.  Non-Theatrical  16mm:  Any  film  produced 
principally  for  non-theatrical  distribution, 
open. 

6.  Amateur:  Any  film  produced  by  an  indi- 
vidual for  group)  whose  main  source  of 
livelihood  is  not  motion  picture  production, 
and  for  which  the  producer  has  not  received 
compensation. 

Note:   .A  special  panel  will  judge  a  newly- 
introduced  classification:  Films  produced  princi- 

(CONTINUED      on      pace      SEVENTY-TWO) 


FILM 

PRODUCTIONS 

FOR  TELEVISION 

r^NPJ 

INDUSTRY, 


A  DIVISION   Of   RAPID   GRIP   AND   BATTEN    LIMITED 

1640  THE   QUEENSWAV 
TORONTO   14    ONTARIO 

TELEPHONE   CL   9-7641 


70 


BUSINESS     SCREEN     MAGAZINE 


WeWe  on  Our  Way... 


^ou  can   see  we've  already  been   around   some. 
\\e"re  going  places  because  the  people  who  trust  ns  with  some 
of  their  problems  are  not  satisfied  a\  ith  standing  still. 
We  believe  tliat,  for  us  to  get  where  we're  going,  our  motion  pictures,  slidefilms,  and  other 
forms  of  business  communication  must  reach  their  destinations  too.  They  must  achieve  their 

objectives,  and  thev  must  do  it  on  time.  Vie  trv  to  see  that  the  trip  is  pleasant,  but  we  believe 
in  traveling  light  .  .  .  the  shortest,  most  direct  way.  And,  as  seasoned  travelers,  we  know 
how  to  save  on  expenses. 
Our  terminal  is  a  fullv  equipped  studio,  with  complete  facilities  for  script -to-print  production 
of  both  motion  pictures  and  slidefilms.  Sound  stage,  recording  studio,  camera  crews  ...  all  are 
ready  to  serve  vour  needs. 

Whatever  vour  communication  problems,  and  whatever  vour  budget,  we'd  appreciate 
the  opportunity  of  showing  you  how  you  too  can  gel  where  vou  want  to  go  .  .  .first  class. 

SPECIALISTS    IN    BUSINESS    COMMUNICATIONS 


nO- 


DALLAS      JONES      PRODUCTIONS,     INC. 

1725       NORTH       WELLS       STREET 

CHICAGO      14,     ILLINOIS 

MOHAWK     4-5525 


NUMBER     1 


VOLUME     17 


19  5  6 


71 


tMPiflt  Piiosoyi 

INCORPORATED 

Films    tor    industry    and    television 

1920     LYNDALE     AVENUE    SOUTH 
MINNEAPOLIS    5,    MINN. 


Synchronous  Motor  Drive  for 

16mm  Projectors 

Especially  designed  to  drive  oil  Bell  &  Howell.  Ampro 
and  Victor  (6mm  projecfors  at  synchronous  speed. 
The  synchronous  motor  drive  can  be  Instantly  attached 
to  projector  ond  token  off  at  any  time.  No  special 
technlcol  knowledge  required  (or  installation  and 
mounting. 

The  synchronous  motor  drive  is  complete  with  base- 
plate. Cannon  plug  for  cable  and  power  switch,  and 
a  set  of  reduction  geors. 

W  rite  for  more  details  and  prices 

Also  available  on  special  order.  Synch.  Motor 
Drive    for    all     Simplex     35mm     portoble     projectors. 

ONE  YEAR  GUARANTEE!  Immediate  Delivery 
Available  at  leading  dealers,  or  direct. 

CINEKAD 

ENGINEERING   COMPANY 

500  West  52nd  St.,  Hew  York  19,  N.  Y. 

PLaza  7-35 n 

DESIGNERS   AND  MANUFACTURERS  OF 
MOTION    PICTURE-TV    EQUIPMENT 

Set%d   for  free   folder  of   iltuslrated  Motion   Picture   ond 
Audio-Visua/  equipment  monufoctured  by  Cinekad 


ANNUAL  FILM  AWARD  COMPETITION   IN  1956: 


(  C  O  N  T  I  .N  L  E  D  FROM  PACE  S  E  V  E  .N  T  V  I 
pally  for  lelevi.sioii.  ftegulalioiis  state  that  all 
films  must  l)t>  produced  in  Canada  by  Canadian 
producers:  films  must  have  been  produced  or 
released  generalK  during  19.S.S;  a  film  nia\  In- 
entered  in  onl\  one  class. 

\«AKDS:  Canadian  Film  of  the  \ear.  for  the 
film  which  represents  the  highest  achievement  of 
the  \ear:  First  Award,  to  the  film  judged  best 
in  each  class:  Honorable  Mention,  to  a  film 
whidi  is  worthy  of  recognition. 

Special  Award:  The  Trophy  of  the  Associ- 
ation of  Motion  Picture  Producers  and  Labo- 
ratories of  Canada,  to  the  producer  of  the  best 
amateur  film  of  the  year. 

Entries  and  Enquiries  i  on  general  regula- 
tions, etc. I:  Manager.  Canadian  Films  Awards. 
102  Peter  Street.  Toronto  2B.  Ontario. 


FOURTH    ANNUAL 

COLUMBUS    FILM    FESTIVAL 

Sponsored    by 

The    Film   Council    of   Greater   Columbus 

in   Association   with 

The   Columbus   Public    Library 

Saturday,  April  7,  1936 

The  Ohio  Union  of  Ohio  State  University 

Deadline  for  Entries:  March    15 

Festival  Categories 

Business  di  liuhtstry:  Job  Application:  Sales 
Promotion:  Employer -Employee  Relations: 
Public  Relations:  Safety. 

Travel:  American:   Foreign. 

I n jormalionalEducational :  Children's  Films  — 
Primary.  Intermediate.  Junior  High.  Senior 
High.  Geography  ajid  Historv :  Science:  Mis- 
cellaneous: Films  for  Television. 

Health.  Menial  Health.  Medicine  Today:  H\- 
giene:  Mental  Health:  Current  Developments 
in  Medicine. 

Cultural  Arts  —  Their  Contributions:  Literature 
in  Film — Biographical,  Fictional:  Art — Sculp- 
ture. Painting.  Home  Art  Hobbies:  Music — 
Instructional.  Entertainment:  Foreign  Films: 
Theatre  .^rts — Play  Production,  etc. 

Religion  &  Ethics. 

Entry:  Films  must  be  in  required  categories, 
produced  during  1954-.5.5-.56.  Do  not  send  films 
entered  before.  Entries  should  be  accompanied 
by  3  X  rt  cards  I  for  the  preview  committee  i 
noting:  color  or  black/white:  running  time: 
brief  summary  of  films  content.  Films  will  be 
judged  by  teachers  and  other  professional  people. 


Ray  Lytton 

PRDDUCTIDIMS 

-^  Motion  Pictores 

-¥-  Slide  Films 

Lisle,  Illinois 

PhooK:  Uowoers  Grove  BB.*]!       J 


Entrant  must  pay  roundtrip  postage.  Contact 
D.  F.  Prugh.  Film  Council  of  (Greater  Columbus, 
(Columbus  Publii-  Library.  'Hi  S.  Grant  Ave.. 
(Columbus   l.T.  Ohio. 


SEVENTH    ANNUAL 

STAMFORD    FILM    FESTIVAL 

Sponsored   by  the   Stamford   Film   Council 
May   11,   1956 

(Categories:  The  Festival  is  open  to  all  pro- 
ducers submitting  16nini  sound  films  which  have 
lieen  released  for  public  distribution  in  the 
I  nited  States  between  January  1.  19.5.5  and  De- 
ceiuber  'i\.  1955.  Only  16mm  films  falling  into 
the  following  categories  will  be  shown:  (1) 
Science:  (2i  Children's  Films  (non-classroom): 
(3  I  Human  Relations  I  in  the  field  of  interfaith 
and  interraciali  :  l4l  Art  (painting,  sculpture 
and  art  appreciation!;  I5l  Industrial  Promo- 
tion; (6 1  Child  Care  and  Family  Living:  (7) 
Sports  ( non-instructional  I  :  (8l  Travel;  (9) 
Health:    1 10 1    Classroon). 

Awards:  Each  16nim  sound  film  entry  will  be 
screened  by  a  committee  of  specialists  and  lay- 
men who  will  make  the  final  selection  of  films  to 
be  shown.  A  First  .\ward  will  be  given  to  the 
film  chosen  by  the  audience  as  outstanding  in 
each  of  the  above  listed  categories.  Other  films 
chosen  to  be  shown  by  the  Selection  Committees 
ICONTIMED     ON      PACE     S E V E \ TY - F O UR I 


the  mark  of 

excellence  in 

commercial  films 


GATE  &  MCGLONE 

films  for  itiduiflry 
1521  cross  roads  of  the  world 
hollywood  28,  California 


72 


BUSINESS     SCREEN     MAGAZINE 


Need  Strings  rulledl 


Our  many  years  in  business  ha\e  taught  us  how  to  produce 
artistic  motion  pictures  quickly  and  efficiently.  Our  studio 
in  the  heart  of  midtown  Manhattan  puts  the  finest  talent 
at  our  doorstep.  Having  the  many  facilities  necessary  to  quality 

production  at  one  location  obviously  accomplishes  smoother  integration 
of  the  many  elements  of  motion  picture  production.  Result:  a  quality  film 
produced  with  speed  and  efficiency  at  a  fair  price. 


Nexl  time  you  tieed  strings  pulled,  call  us 


FLETCHER  SMITH  STUDIOS,  INC.  •  320  E.  44th  ST.  •  NEW  YORK,  N.  Y. 

Murray  Hill  5-9010 


For  QUALITY 

60  national  and  international 
awards  for  excellence  in  the  last 
six  years  alone — for  films  for  in- 
dustry . . .  government . . .  television. 

For  EXPERIENCE 

With  45  companies  reporting  to 
the  Canadian  Bureau  of  Statistics, 
Crawley's  produced  23'^  of  Can- 
ada's private  film  production  for 
1954.  Senior  producers  NOW 
ON  OUR  STAFF  (that's  what 
counts)  have  in  17  years  made 
550  CRAWLEY  films,  many  of 
them  for  U.S.  and  foreign  sponsors. 

For  FACILITIES 

Canada's  most  modern  film  stu- 
dios, located  in  the  Capital  . . .  with 
branches  in  Toronto  and  Montreal 
. .  .  plus  a  flourishing  TV  Division. 

For  STABILITY 

Over  75  ^C'  of  Crawley's  produc- 
tion is  repeat  business  .  .  .  soundly 
financed  with  an  AaA-1  Dun  and 
Bradstreet  rating. 


TORONTO:    21    DUNDAS   SQUARE 

MONTREAU  OTTAWA 

1467    MANSFIELD   ST.         19    FAIRMONT   AVE. 


ANNUAL  FILM  tK\Nk\iXi  COMPETITION   IN  1956: 


7TH    STAMFORD    FILM    FESTIVAL: 

I  (.  O  .N  T  1  iNU  E  D    K  H  O  \\    1'  .\  I.  V.   S  K  V  IC  i\  r  ^  -  T  VV  I)  ) 

"ill  receive  Awards  of  Merit.  (Only  those  films 
judged  to  be  of  auard  uiniiing  calilne  will  he 
chosen  for  .showing. ) 

Entry:  A  producer  wishing  to  enter  an\  of 
his  films  should  write  for  an  application  form  to 
Miss  Marjorie  Fuller.  (Coordinator.  Stamford 
Film  Council.  96  Broad  St..  .Stamford,  (^)n- 
nectieut.  Commitlees  will  be  screening  betv\een 
March  12  and  April  l.'l   10.i6. 

FOURTH    ANNUAL 

AWARDS    COMPETITION    FOR    THE 

BEST    VISUALS    IN    SELLING 

AND    SALES    TRAINING 

combined   with 

SECOND    ANNUAL 
•DAY     OF     VISUAL     PRESENTATION" 

Co-Sponsored   by  the 

National  Visual  Presentation  Assn.,  Inc., 

and  the  New  York  Sales  Executives  Club 

May    1,    1956 

Hotel   Roosevelt,   New  York 

Deadline  for   Entries:  March   24 

Scope:  Full  day  of  talks  and  seminars  on  the 
production  and  use  of  visual  presentations,  com- 
bined with  a  showing  of  prize  winners  in  19.56 
competition. 

Classifications:  (It  Motion  Pictures;  (2 1 
Films  and  Slides,  excluding  motion  pictures;  (3) 
Visual  Presentations  other  than  films  ( binders, 
flip  charts,  flannel  boards,  etc.  I . 

Categories:  IT)  Selling  (any  visual  device 
used  by  salesmen  to  sell  individual  prospects; 
this  excludes  mass  media);  (2 1  Sales  Training 
(any  visual  device  used  to  train  sales  personnel)  ; 
(3)  Sales  Promotion  (any  visual  device  used  to 
promote  the  sales  of  a  product  or  service  I . 

Awards:  First  and  second  place  winner  in 
each  classification  and  category.  First  place  win- 
ners will  be  invited  to  make  their  presentations 
at  luncheon  meeting  of  Sales  Executives  Club. 
May  L 

Entry:  Fee  of  810  per  entry.  $S  for  each  ad- 
ditional entry.  Fee  nmst  accompany  each  entry. 
Deadline  for  receipt  of  visual  presentation: 
March  24.  Send  to  Dr.  J.  S.  Schiif.  president 
N.V.P.A.  (  Pace  College.  41  Park  Row.  New  York 
City ) .  Write  Dr.  Schiff  for  registration  blank  for 
attending  days  program. 


SECOND    ANNUAL 

SOUND    SLIDEFILM    CONFERENCE 

OF    THE 

AMERICAN    FILM    ASSEMBLY 

Sponsored  by  the  Film  Council  of  America 

and  the  Sound   Slidefilm  Committee 

April  23-27,  1956 

Morrison  Hotel,  Chicago 

(Entries  closed  on  December  15,  1955) 
Coiijerciicf    CImirman:     Robert     I,.    Shoemaker. 
DuKane  Corporation,  St.  Charles,  III. 

Categories;  Sound  slidefilms  (sound  film- 
strips)  ;  3,Smm  single-frame  filmstrip  with  sound 
recorded  on  discs  or  tape,  jnanual  or  automatic 
synchronization  —  Safety  and  Health.  Education, 
Sales  and  Sales  Promotion.  Sales  Training,  In- 
dustrial Training.  Religion. 

.Aw.tRDS:  Gold  .'Vward  presented  to  the  winner 
of  each  category:  Silver  Award  presented  for  one 
or  more  films  of  exceptional  merit  in  each  cate- 
gory; Certificate  of  Acceptance  for  all  other 
sound  slidefilms  chosen  for  screening  during 
Conference.  Award  winners  are  chosen  by  cate- 
gory juries  prior  to  the  Conference.  Top  rated 
sound  slidefilms  are  screened  Tuesday.  April  24 
and  Wednesday.  April  2.5.  Award  winners  an- 
nounced at  banquet  Thursday  evening.  April  26. 
Gold  Award  winners  will  be  rescreened  and  dis- 
cussed during  the  Sound  Slidefilm  Open  Meeting, 
Friday.  April  27. 

Entry:  Future  entry  information  and  further 
1956  program  information  may  be  obtained  from 
Robert  L.  Shoemaker.  DuKane  Corporation,  Sl 
Charles.  111.  or  from  Film  Council  of  America, 
600  Davis  St..  Evanston.  111. 


NATIONAL    COMMITTEE 

ON    FILMS    FOR    SAFETY 

ANNUAL    AWARDS 

(Entries  closed  on  February  27) 

Categories:  Theatrical  and  16mm  non- 
theatrical  motion  pictures  and  .slidefilms  dealing 
w  ith  safety  in  four  fields  —  Occupational,  Home. 
Traffic  and  Transportation,  and  General.  Film 
must  have  been  produced  or  released  during  past 
calendar  year. 

Awards:  Bronze  plaques  will  be  awarded  to 

(concluded     on     page     seventy-six) 


see  page  seventy-six 


74 


BUSINESS     SCREEN     MAGAZINE 


Whether  you  sell . . . 


■^  j\_'' 


TRANSPORTATION  . 


OR  ICE  CREAM 


* 


OR  INSURANCE. 


* 


OR  NUTS  AND  BOLTS  . 


Roger  Wade  can  make  a  film 

to  help  you  sell  it  better! 


Are  you  getting  oui'  newsletter? 
Drop  us  a  line  and  we'll  be  glad 
to  put  you  on  our  mailing  list . . . 


Roger  Wade  Productions  is  west  46th  street 

New  York  36,  N.  Y. 
Telephone  Circle  7-6797 


*, 


"BALTIMORE  &   OHIO   R.   R.,   SEALTEST,    LIFE    UNDERWRITER   TRAINING   COUNCIL,   NYLOK    CORP. 

NUMBER1-VOLUME17-1956  75 


EASY 

TO 

CARRY 


Complete  in  one  cose.  The  only  pro- 
fessional synchronous  magnetic  mo- 
tion picture  recording  unit  complete 
in  one  unit,  from  microphone  to  film. 


ANNUAL  FILM  AWARD  COMPETITION   IN  1956: 


EASY 

TO 

BUY 


Priced  far  below  other  professional 
sound  equipment,  yet  conforming  to 
full,  professional  standards. 

COMPLETE  UNIT  $695 


NEW  16min  KINEVOX  RECORDER 

with  extension  arms  for  1200-foot 
reels  available  as  standard  acces- 
sory. Less  than  2%  intermodulation 
distortion  through  complete  chan- 
nel, from  microphone  input  to  film 
playback  at  full  operating  level. 


KINEVOX 

DIVISION 
OF  ELECTROMATION  CO. 

116  SOUTH  HOLLYWOOD  WAY 
BURBANK,   CALIFORNIA 


NATIONAL    SAFETY    FILM     AWARDS: 

I  I  II  \  I  I  \  1    i:  II     IliDM     I'VGE    SKV  E.\T\  ■  t  ol  K  ,) 

lii|i  winnirs.  \Hard  iif  Merit  certificates  «ill  1)(' 
given  til  other  films  for  special  reasons  of  suli- 
ject  treatment,  production  excellence  and  or  un- 
usual contriliulion  lo  contest  objectives.  Awards 
may  be  given  for  "Instruction-teaching"  and  "In- 
spirational" purpose  films.  No  charge  is  made 
for  contest  entries  or  awards  to  sponsors.  Sepa- 
rate awards  for  sound  slidefilms. 

Kntries:  Will  only  be  accepted  for  those  films 
nhich  are  delivered  all  charges  prepaid  to  Com- 
mittee headquarters.  All  films  will  be  returned 
charges  collect  as  soon  as  possible  after  final 
judging  in  April.  Further  information  and  forms 
are  obtained  from:  \^'illiam  Knglander.  Secre- 
tary. National  Committee  on  Films  for  Safet\. 
42.5  North  Michigan  Avenue.  Chicago  11.  III. 


BOSTON    FILM    FESTIVAL 

♦  The  Film  Council  of  CJreater  Boston  has  an- 
nounced that,  due  to  a  program  of  reorganization, 
it  will  not  sponsor  a  film  festival  in  19-56. 

SIXTH   INTERNATIONAL  DISPLAY  OF 

CINEMATOGRAPHY    FOR 

PUBLICITY.    INDUSTRY    AND 

TECHNICS    USE 

Sponsored   by  the 

International  Milan  Samples  Fair,  Milan,  Italy 

April    12-27 

Categoriks:  Publicily  Films  —  advertising 
products:  Industrial  and  Technique  documentary 
films  —  show  ing  the  achievements  of  industry, 
manufacturing  operations  and  applications. 

Entry:  Address  requests  for  information  to 
Dr.  M.  G.  Franci.  The  Secretary  General,  Milan 
Fair,  International  Display  of  Cinematography 
for  Publicity,  etc..  Ente  Autonomo  Fiera  Milano 
—  Via  Domodossola,  Milano.  Italy. 

Display  Jury:  Will  consist  of  a  film  producer, 
two  publicily  technicians,  a  cinematography 
critic,  one  of  the  Milan  Fair  exhibitors,  a  private 
citizen,  representing  the  public. 

Awards:  Prizes  will  be  awarded  according  to 

films  purpose. 


INTERNATIONAL    EXHIBITION 
OF    CINEMATOGRAPHIC    ART 

Venice,  Italy 

The  Lido,  Venice 

August,  1956 

Closing  Dote  for  Entries:  May  31,  1956 

Catkgohiks:  Films  for  Children.  Documentary 
and  Short  Films  I  Scientific.  Injormalional.  Teach- 
ing. Films  on  the  Arts.  Television,  Short  Fea- 
tures, Cartoon  and  Puppet  Films). 

Av^'ARDs:  A  prize  is  awarded  respectively  for 
the  best  film  in  the  category.  Certificates  are 
presented  to  the  i-ntranls  of  all  films  selected  for 
exhibition. 

E.NTKV:  \11  non-governmental  American  entries 
are  submitted  through  the  Film  Council  of 
America.  For  information  write  the  FCA  at  600 
Davis  Street.  Evanston.   Illinois. 

EDINBURGH    FILM    FESTIVAL 

Sponsored  by  the  Edinburgh  Film  Festival 

Edinburgh,  Scotland 

August,  1956 

Closing   Dote  for   Entries:  May  31,   1956 

Categories:  Features.  Documentary,  Cultural, 
■in.  F.xperimental.  Cartoon.  Children's  Films, 
Television  Films. 

Awards:  Diplomas  of  Merit  are  presented  to 
films  most  highly  rated  by  a  selection  board. 
Certificates  are  presented  to  the  producers  of  all 
films  selected  for  exhibition. 

Entry:  All  non-governmental  American  entries 
are  submitted  through  the  Film  Council  of 
.\merica.  For  information  write  the  FCA  at  600 
Davis  Street.  Evanston.  Illinois. 


OTHER    AWARD    COMPETITION 

M  The  Editors  of  Business  Screen  take  note  of 
other  important  competitive  events  which  include 
motion  pictures  and  slidefilms  such  as  the  An- 
nual Public  I  tilities  Advertising  Awards  and  the 
Aimual  Cooperative  Information  Service  Fair, 
sponsored  by  the  National  Council  of  Farmer 
Cooperatives  I  see  storv  on  page  1.581.  Financial 
report  films  are  included  in  the  annual  citation? 
by  the  Financiai,  V^orld  Magazine  and  spon- 
sored films  of  educational  interest  are  included 
and  annually  reviewed  for  honors  by  awards 
juries  of  the  Scholastic  Teacher  Magazine.  S' 


—  see  page  sevenfy-eighf 


76 


BUSINESS     SCREEN     MAGAZINE 


. . .  to  better  tell 


YOUR  MOST  IMPORTANT  STORY 


Max  Lasky  Film  Productions 
and  Soundfilm  Studios,  Inc.,  combine 

their  creative  talent 
and  production  facilities. 


Thirty-five  years  of  "know-how' 
in  the  production  of  effective 
presentations. 


testify  to  the  ability 

of  these  men 

to  put  —  life  —  color  —  and  meaning 

into  a  sponsor's  film. 


LASKY  FILM  PRODUCTIONS,  INC. 

Central  Studios  •  4815  Cabot         •  Detroit  10,  Michigan 

DETROIT  NEW     YORK  CINCINNATI 


NUMBER1-VOLUME17-1956  77 


AutomaticallY  detects  torn  or  enlarged 
sprocket  holes,  sprocket  punch,  broken  film, 
weak  splices  or  any  defect  that  would  cause 
a  poor  showing.  Counts  good  splices  and  cleans  film. 
Try  automatic  film  inspection  for  just  $75  a  month  ond 
ossure  your  customers  perfect  show  every  time.  Model 
K  [pictured  above)  is  complete  with  editing  fociltty;  trial 
rental  slightly   higher.   Write  for  descriptive   literature. 


SPLICE-O- 
FILM 

A  professional  unit 
for  making  strong, 
low-visibility  splices 
quick  ly  and  easily. 
Features  a  semi-auto- 
motic,  pre-set  scraper 
that  removes  emulsion 
to  the  precise  depth 
every  time.  Precision- 
made,  easy  to  main- 
tain. Models  for  nega- 
tive or  positive  use,  combination  8mm-16mm  or  35mm. 
Perfect  for  use  with  the  Harwald   Inspect-O-Film. 


PROTECT-O-FILM   PREVENTS 
COSTLY   FILM   DAMAGE  .  .  . 


Works  four  woys  to  increase  film  life, 
improve  projection  quality.  Cleans 
completely,  reduces  wear,  prevents 
dirt  and  dust  collection,  strengthens 
film  base.  Try  this  amazing  film  con- 
ditioner yourself.  Pint,  just   SI. 75. 


FILM  STORAGE 
CABINETS 

Procficol,  efficient  cabi- 
nets for  storage  and  care 
of  your  valuable  films. 
Double  doors  with  key 
lock.  Continuous  cord 
holder  for  Indexing.  Fitted 
with  film  separator  racks 
in  ony  combinotion  of 
reel  sizes.  29"  wide  x  66" 
high  X  15"  deep.  Baked 
on  grey  crackle  finish. 


*For  full  information,  check  the  items 
you're  interested  in,  tear  out  this  ad  and 
send  it  with  your  name  and  address  to 


CO. 


"^HARWALD 


1216       CHICAGO       AVENUE 
EVANSTON,         ILLINOIS 


NATIONAL    ORGANIZATIONS 

IN    THE    AUDIO-VISUAL    FIELD 

Business,  professional  and  consumer 

groups  with    audio-visual    interests. 

FILMS  AND   VISUAL  AIDS   STEERING 

COMMITTEE    OF    THE 

ASSOCIATION    OF    NATIONAL 

ADVERTISERS,    INC. 

FILMS    GROUP 

Office:  285  Madison  Ave..  New  York  17,  N.Y. 

Officers:  Paul  West,  president;  Lowell  McElroy. 
vice-president,  films  committee  liaison. 

Membership:  John  Flory  I  Eastman  Kodak  Co.  l. 
chairman :  W.  M.  Bastable  I  Sw  ift  &  Company  I  : 
Frederick  G.  Beach  ( Remington  Rand  Div.. 
Sperry  Rand  Corp.  I  :  Leo  Beebe  ( Ford  Motor 
Company);  Eyre  Branch  (Standard  Oil  Com- 
pany of  New  Jersey  I  :  George  J.  Dornian  I  L  nited 
States  Steel  Corp.  I  ;  John  J.  Dostal  I  Radio  Corp. 
of  America  I  :  Harold  F.  Driscoll  ( Bell  &  Howell 
Company  I  :  Agnew  Fisher  (Trans  World  Air- 
lines. Inc.  I  :  John  Ford  (  General  Motors  Corp.  I  ; 
\^'illiam  Hazel  (Standard  Brands  Inc.  (;  J.  W. 
King  (American  Can  Company!  :  Kenneth  Pen- 
ney (Minnesota  Mining  &  Manufacturing  Com- 
pany I  ;  0.  H.  Peterson  ( Standard  Oil  Company 
(Ind. )l;  Willis  H.  Pratt.  Jr.  (American  Tele- 
phone &  Telegraph  Company)  ;  H.  A.  Richmond 
(Metropolitan  Life  Insurance  Company  i  :  Frank 
Rollins  (E.  R.  Squibb  &  Sons):  Virgil  Simpson 
( E.  I.  du  Pont  de  Nemours  &  Company.  Inc.)  ; 
Stanley  F.  Withe  ( Aetna  Casualty  &  Surety  Com- 
pany ) . 

Purpose:  The  Committee  initiates  and  executes 
projects  which  will  provide  the  4.S0  Film  (Jroup 
members  with  cost,  technical,  distribution  and 
other  information  about  business  films  and  re- 
lated audio-visual  materials.  The  Committee  has 
recently  completed  and  distributed  a  16-page 
booklet  entitled  "Criteria  for  Business  Sponsored 
Educational  Films'"  —  designed  to  aid  adver- 
tisers in  understanding  the  problems  of  educators 
in  preparing  films  intended  for  in-school  show- 
ings, and  at  the  same  time  to  help  educators 
understand  the  problems  of  industry. 


INDUSTRIAL    AUDIO-VISUAL 

ASSOCIATION 

Office  (  of  the  .Secretary  )  :  Alan  W.  Morrison, 
Socony  Mobil  Oil  (^impany.  Inc..  26  Broadway, 
New  York  4,  N.Y. 

Officers:  Frederick  G.  Beaih  (Remington  Rand 
Div.,  Sperry  Rand  Corp.).  president:  William  B. 
Cox  (Santa  Fe  Railwa\'  Co.).  first  vice-president; 
C.  R.  Coneway  (  Humble  Oil  i  Refining  Co. ) , 
second  vice-presiilent :  John  T.  Hawkinson  (Illi- 
nois Central  Railroad  Company),  treasurer; 
Alan  W.  Morrison  (Socony  Mobil  Oil  Company, 
Inc.).  secretary;  Robert  C.  McCaslin  (Caterpillar 
Tractor  (Company),  asst.  secretary. 

PlRPOSE:  To  study  all  means  of  audio-visual 
comnmnications  including  creation,  production, 
appreciation,  use  and  distribution;  to  promote 
better  standards  and  equipment  and  to  establish 
a  high  concept  of  ethics  in  the  relations  of  mem- 
bers with  associated  interests. 

Annual  National  Meeting:  April  3,  4.  r>.  19.56, 
Edgewater  Beach  Hotel.  Chicago.  111.  (Members 
only  but  qualified  guests  from  sponsoring  com- 
panies may  apply  to  the  Secretary  for  admission. ) 


NATIONAL    VISUAL    PRESENTATION 

ASSOCIATION.    INC. 

For  Information:  write  to  Porter  Henry,  Secre- 
tary-Treasurer. Porter  Henry  &  Co.,  Inc.,  507 
Fifth  Avenue,  New  York  17.  N.Y. 

Officers:  Dr.  Jack  Shiff  (chairman.  Pace  Col- 
lege), president;  Ray  Bonta  (General  Electric 
Company  ) .  vice-president  (  User )  ;  Charles  Behy- 
mer  ( H.  D.  Rose  S  Company  I ,  vice-president 
(Trade);  Porter  Henry  (Porter  Henry  &  Co., 
Inc. ) .  secretary-treasurer. 

PlRPOSE:  To  encourage  better  selling  through 
better  methods. 

Meetings:  Luncheon  meetings  are  held  once  a 
month  at  Tools  Shor's.  51  West  51st  Street,  New 
^ork  City. 

Annual  Awards  Competition  and  Day  of 
Visual  Presentation  I  :  May  1.  1956.  Co-sponsored 
by  N.V.P.A.  and  the  New  York  Sales  Executives 
Club.  Hotel  Roosevelt.  New  York.  (See  .Annual 
Award  Competitions  Listings.  I 

(    C  O  N  T  I  N  II  E  D       ON       P  \  C  E       EIGHTY) 


see  page  eighty 


78 


BUS(NESS     SCREEN     MAGAZ(NE 


so  FAR: 
554  VIEWERS  PER  PENNY. 

and  they're  still  adding! 


Even  the  cost-conscious  American  Institute  of  Accountants  has  been 
pleasantly  surprised  by  the  low  "cost  per  viewer"  of  their  Willard-made 
public  service  Him.  In  1955  it  reached  554  viewers  for  every  penny  of 
production  cost— and  it's  still  going  strong. 

But  this  is  nothing  new.  Willard-made  pictures  have  a  way  of  remain- 
ing popular  and  effective  long  after  the  sponsor  has  stopped  worrying 
about  his  cost.  For  instance.  United  Fruit's  Middle  America  is  still  in 
wide  distribution  after  17  yeai's. 

Consult  Willard  on  your  next  film.  We  consider  e\'ery  new  motion  pic- 
ture a  new  creative  challenge— a  new  opportunity  to  make  the  best 
picture  yet. 


wittard 


Bid 


WILLARD 
PICTURES  INC. 

45    WEST    45th    STREET    •     NEW    YORK    36,    N.   Y. 
JUdson     2-0430 


NUMBER       1       •       VOLUME       17 


1956 


79 


FILM 

HEADACHES 

CURED 


Business  Films,  Libraries,  Adver- 
tising Companies,  Film  Distribu- 
tors, Etc.,  Vacuumate  Corporation 
offers  quick  relief  for  film 
headaches— bringing  to  you  many 
services  you  have  urgently 
sought. 

FILM  CLEANING 
INSPECTION 

AND   REPAIR 

• 

SPOOLING  &  SHIPPING 

OF  TV  COMMERCIALS 

• 

FILMSTRIP  CUTTING 

AND  CANNING 

• 

FILM  PROTECTION 

Vacuumate  Corp.  gives  you  the  fine  super 
Vacuumate  film  process  for  protection 
ogainst  weor,  oil,  fingermarks,  scratches 
ond    climotic    changes. 

• 

FILM  DEPOSITORY 

Films  are  calologued  and  stored  with  us 
awaiting    your    shipping    instructions. 

• 

PACKAGING  AND  SHIPPING  OF 
FILMS  . . .  FILMSTRIPS  AND  DISCS 


NO-EN 

FILM  TREATMENT 


GIVES  TROUBLE  FREE  EXTRA  LONG 

REPEATER  FILM  PROJECTION  FOR 

YOUR  ADVERTISING  CONTINUOUS 

FILMS  . . . 


If   only   a   single   reel    or   many,   Vacuumate 
will  serve  you  v^ell.  Write  for  informotion 


V4Cliyill4H 


specialists  in 
Fihii  Handling  Senices 

446  West  43rd  St..  New  York.   N.  Y. 


Producer  •  Laboratory 
Trade   Organizations 

iii)\Ti\iKi>  IKOM   i'\f;K.  si:\  l;\T^ -1  II.  II  I  I 


AMERICAN    ASSOCIATION 
OF    FILM    PRODUCERS.    INC. 

Offkk:  .i."!.'!  N.  Michigan  \\e..  Chicago,  HI. 

Okfickk.s:  Mercer  Francisco  (Francisco  Films i. 
president:  Lawrence  Mominee  I  Atlas  Film 
Corp.  I .  licepresidenl:  James  Holmes  (Vogue- 
Wright  Studios  I.  secretary;  James  Kellock 
I  Wilding  Picture  Productions.  Inc.  i .  treasurer: 
Jane  \\  are.  atlmiiiistratiie  assistant. 

Plrpo.se:  B\  mutual  cooperation  to  educate  busi- 
ness, government  and  education  to  the  advantages 
and  values  of  industrial,  business  and  educational 
films  and  other  audio-visual  aids:  to  foster  and 
promote  continued  ethical  relationships  in  all 
matters  between  producers  and  their  clients. 

\\M  KL  Mkkting:  February  24.  19.56.  Sherman 
Hotel.  Chicago.  1 19.56  officers  will  be  elected  at 
that  time,  i 


FILM    PRODUCERS    ASSOCIATION 
OF    NEW    YORK 

(Jffice:  39  Broadway,  New  York  City  6.  N.Y. 
Officers:  Walter  Lowendahl  iTransfilm.  Inc.  i, 
president:  Harold  Wondsel  (Sound  Masters. 
Inc.  I.  vice-president:  Herbert  Kerkow  I  Herbert 
Kerkow.  Inc.  i ,  secretary:  Edward  J.  Lamm 
I  Pathescope  Company  of  America.  Inc.  I.  treas- 
urer. 

Directors:  \\  alter  Lowendahl.  Harold  Wondsel. 
Herbert  Kerkow .  Edward  J.  Lamm,  Henry  Strauss 
(Henrv  Strauss  S:  Co..  Inc.).  Peter  J.  Mooney 
I  Audio  Productions.  Inc.  I.  John  Henderson 
iSarra.  Incorporated!.  David  I.  Pincus  (Caravel 
Films.  Inc.  i .  Robert  L.  Lawrence  (  Robert  Law- 
rence Productions.  Inc. I. 

Pirpose:  Meeting  once  a  month,  this  organiza- 
tion works  to — advance  the  non-theatrical  motion 
picture  production  industry  in  all  its  branches: 
to  establish  and  maintain  a  high  standard  of 
ethics  among  producers  and  clients:  to  distribute 
accurate  information  in  regard  to  the  production 
of  and  improvement  in  techniques:  to  advise  the 
general  public  on  the  importance  of  the  film  in- 
dustrv  in  the  nation's  economy:  to  encourage 
responsible  people  to  enter  the  industry :  to  pro- 
mote, stabilize  and  coordinate  all  elements  of  the 
induslrv. 


NONTHEATRICAL    MOTION    PICTURE 
PRODUCERS    ASSOCIATION 

Office:  12.5  South  l)i\erK  l)ri\e.  Beverly  Hill?. 
California. 

Officers:  Carl  Dudlev  (  Pn-sident.  Dudley  Pic- 
tures Corp.  I .  president:  Da\  id  Lurie  I  Raphael  (.. 
Wolff  Studios.  Inc.  1.  vice-president:  Carl  Swan 
Strom  (Centaur  .Studios I.  treasurer;  Perry  King 
( Polaris  Pictures  I .  secretary. 


ASSOCIATION    OF 
CINEMA    LABORATORIES 

Office  (of  the  Secretary  l  :  Byron  Roudabush. 
1226  W  isconsin  Ave..  \.W'..  Washington  7.  D.C. 

Officers:  Neal  Keehn  (The  Calvin  Co.),  presi- 
dent: Russell  Holslag  (Precision  Laboratories!. 
vice-president:  Byron  Roudabush  I  Byron.  Inc.  i. 
secretary:  (ieorge  W.  Colburn  (Geo.  W.  Colburii 
Laboratorv.  Inc.  I.  treasurer. 

Plri'OSE:  The  developitient  nf  uniform  method- 
and  practices. 


ASSOCIATION   OF   MOTION    PICTURE 

PRODUCERS    AND    LABORATORIES 

OF    CANADA 

Office:     Rnoni    .512.     Ud    Wellington    Street, 
Ottawa.  Ontario.  Canada. 

Officers:  Graeme  Eraser  (Crawley  Films 
Limited!,  president;  Arthur  Chetwynd  (Chet- 
wynd  Films  Limited  I .  vice-president;  Pierre  Har- 
wood  (Omega  Productions.  Inc.!.  past  presi- 
dent: D.  M.  McClymont.  secre/ary-(reoiHrer  (140 
Wellington  Street.  Ottawa.  Ontario  i . 
Board  of  Directors:  Spencer  Caldwell  i  S.  Vi . 
Caldwell  Limited  I  :  Ralph  Foster  (Batten  Films!  : 
J.  J.  Chisholm  (Associated  Screen  News.  Ltd.  (  : 
Wallace  Hamilton  (Trans-Canada  Films  Ltd.!. 
Membership:  Canadian  firms,  partnerships,  and 
corporations  engaged  in  motion  picture  produc- 
tion or  laboratory  work. 

Purpose:  To  promote  and  conserve  the  common 
interest  of  those  engaged  in  the  motion  picture 
industry  in  Canada  b\  maintaining  the  highest 
possible  standards  in  the  production  of  motion 
pictures  for  commercial,  theatrical  or  television 
release  and  in  all  laboratorv  processing:  to  cor- 
rect abuses:  secure  freedom  from  unjust  and 
unlawful  exactions:  eniourage  cooperation  in 
the  industry  and  »ilh  ■.(her  associations. 

(OTHER     PR0FESSI0.N.\L    GROLPS    ON     PACE     164( 


80 


BUSINESS     SCREEN     MAGAZINE 


It  Will    Pay  You  to 
Let    FIORE    FILIVIS    Bid 
on  Your   Next   Film! 

DO  YOU  WANT  BIG  NAMES  IN  YOUR  FILMS? 

\\  c  at  Fioie  Films  lunc  created,  piodiited  and  distributed  a  quarter  hour  story  film 
for  Vogue  Dolls  featuring  Faye  Emerson:  an  educational  film  for  Playskool  Toys 
featuring  Dr.  Frances  Horwich;  another  educational  film  for  Childhood  Interests 
in  co-operation  with  the  world-famous  Gesell  Institute  of  C^hild  Development:  and 
others  that  we'd  like  to  discuss  with  vou. 

DO  YOU  WANT  TO  REACH  BIG  AUDIENCES  WITH  YOUR 
DOCUMENTARY  AND  EDUCATIONAL  FILMS? 

We  at  Fiore  Films  ha\e  created,  produced  and  distribiuetl  a  ])ublic  service  film  that 
has  played  to  o\er  ;M).OnO.Oflfl  people:  a  docimientary  that  has  been  distributed  to 
80  of  the  top  100  markets:  and  others  that  we'd  like  to  tell  you  about. 

DO  YOU  WANT  TELEVISION  COMMERCIALS 
THAT  REALLY  MOVE  MERCHANDISE? 

We  at  Fiore  Films  lia\e  created  and  produced  two  sets  of  lY  commercials  that  have 
sold  millions  of  dollars  worth  of  cosmetics. 

DO  YOU  WANT  OUR  THOUGHTS  ON  YOUR  NEXT  FILM? 

We'll  be  happy  to  sit  down  with  you  and  submit  a  complete  treatment  and  tlistri- 
bution  plan  on  your  next  film.  Frankly,  we'd  like  to  add  your  next  film  to  otu"  list 
of  success  stories.  Our  studio  is  a  half-hour  from  Times  Square.  Your  office  is  but 
a  tew  hours  by  plane  from  ours. 

YES,  IT  WILL  PAY  YOU  TO  LET  US  BID  ON  YOUR  NEXT  FILM! 

FIORE     FILIVIS 

128  Mallory  Avenue  Jersey  City  4,  N.  J. 

Henderson   2-4474 


NUMBER1-VOLUME17-1956  81 


Manufacturer's  Twenty  Member  Motion  Picture  Unit  sets  up  to  shoot  Northrop  F-89D  all-weother  jet  interceptor  for  sequences  in  Northrop  Training  Department  film. 

INDUSTRY'S  USE  OF  16MM  CAMERAS  BROADENS 


Northrop  Aircraft  Demonstrates  Expanded 
Industrial  Use  of  Mitchell  Cameras 

Over  100,000  feet  of  film  were  shot  last  year  by  two  16mm  Mitchell  cameras 
operated  by  a  full-scale  motion  picture  unit  at  Northrop  Aircraft.  Operating  daily 
throughout  the  year,  these  16mm  cameras  provide  impressive  evidence  of  the  rising 
role  of  professional  motion  picture  equipment  in  American  Industry  today. 

Northrop,  a  leader  in  airframe  and  missile  manufacture,  makes  diversified  use  of 
their  Mitchell  cameras.  Motion  pictures  range  from  employee  activities  to  engi- 
neering test  films  — where  re-shooting  is  impossible  and  where  steady,  accurately- 
framed  film  of  superior  quality  is  consistently  delivered  by  Mitchell  cameras. 

No  other  single  camera  is  today  used  by  American  Industry  for  such  a  broad 
range  of  filming  requirements  as  is  the  Mitchell  camera.  Easy  operating  Mitchell 
cameras  help  create  sales,  meet  delivery  schedules,  and  systematize  and  accelerate 
research  and  development.  For  details  about  Mitchell  equipment  that  will  meet 
your  specific  needs,  write  today  on  your  letterhead. 


For  Quality  Control  Film,  Milchell  camera  104  Rocket  Salvo  of  twin-jet  F  89D  is  cap- 

moves  in  for  close  shots  of  Scorpion  F-89D.  tured  on    16mm   Engineering  Test  film. 


Alaska  Bound  test  pilot  Bob  Love  and  Columnist  Marvin  Miles 
being  filmed  by  Mitchell  camera  for  Northrop  Public  Relations 
Department. 


w 


l^ltMlO^mem 


K 


C  O  R  P  O 

RAT 

mm 

O   N 

666   WEST   HARVARD 

STREET 

GLEN  DALE    4 

.  C  A  LIFORN  1  A 

Cable  Address 

■■MITCAMCO" 

''85%  of  professional  motion  pictures  shown  in  theatres  throughout  the  world  are  filmed  with  a  Mitchell 


82 


USINESS    SCREEN    MAGAZINI 


Films  Help  Them  THIIVK  Safety 

Esso  Refinery  Workers'  Safety  Record  Was  Achieved 
by    Intensive    Training;    Now    Visuals    Help    Insure    It 


WHY  DO  YOU  NEED  to  continually 
strengthen  safte>  -consciousness 
in  an  industrial  operation  where 
accidents  are  so  fe«'  and  far  between 
that  the  worker  is  twelve  times  safer 
in  the  plant  than  in  his  own  home? 

And,  given  this  kind  of  record, 
how  can  you  make  safety  training 
forceful  enough  to  have  lasting 
effectiveness  without  swinging  over 
the  other  way  and  producing  a 
"fear  psychology"? 

These  are  some  of  the  questions 
that  the  Esso  Standard  Oil  Com- 
pany faces  in  the  refineries  ivhere 
it  processes  vast  quantities  of  crude 
oil  into  petroleum  products  suitable 
for  industrial  and  consumer  use. 

These  Facts   Show  the   Need 

The  answer  to  the  first  of  these 
questions — the  "why"  of  an  acci- 
dent-prevention program — lies  in 
three  facts  of   refinery   life. 

Fact  Number  One:  The  materials 
with  which  men  work  in  a  refinery 
— ^the  volatile  hydrocarbons — while 
not  necessarily  hazardous  in  them- 
selves can  become  very  much  so  if 
not  properly  handled. 

Fad  Number  Two:  The  very  ex- 
cellence of  the  Esso  safety  record 
tends,  in  itself,  to  be  something  of  a 
hazard  by  deadening  awareness  of 
the  need  to  make  safety  a  "way  of 
life"  on  the  job. 

Fact  Number  Three:  New  men 
in  the  operation  are  likely  to  be 
either  underly  or  overly  impressed 
with  the  accident  potential  of  the 
volatile  hydrocarbons.  Either  of 
these  states  of  mind  presents  obvi- 
ous dangers. 

How  Films  Can   Benefit 
The    "how"    of    effective    safet\ 
training  under  these  circumstances 
is  somewhat  more  complex. 

The  Esso  refineries  have  a  wealth 
of  practical  experience  in  "refining 
out"  both  the  physical  and  human 
danger    elements.    Their    safety    re- 
'  cord   is   the   result   of   an    intensive 
I  and   continuous   training   program. 
1  One    of   the    key    elements    of    this 
I  program   is   an    ingenious   "labora- 
;  tory     demonstration     course       des- 
igned to  show"  just  what  the  volatile 
hydrocarbons  are  and  how  they  be- 
have. 

This  course  had  proved  highly 
effective,  but  there  were  certain 
serious  drawbacks  in  its  operation. 
.  .  .  Running  through  the  actual 
demonstrations  was  very  time  con- 
suming. 

.  .  ■  Only  limited  numbers  of  per- 


sonnel could  be  exposed  at  any 
one  time. 

.  .  .  The  demonstrations  involved 
the  use  of  physical  props  tchich 
were  costly  to  duplicate  and  imprac- 
tical to  shift  around  to  different 
training  locations. 

.  .  .  Only  technically  skilled  train- 
ers could  conduct  the  demonstra- 
tions— and  that  only  after  consider- 
able practice. 

.  .  .  While  the  lecture-demonstra- 
tion was  an  excellent  teaching  de- 
vice, it  was  difficult  to  introduce 
into  it  a  strong  motivational  ele- 
ment. 

Considerations  such  as  these  led 
Esso  to  the  conclusion  that  putting 
this  part  of  its  program  on  film 
would  greatly  increase  the  impact, 
flexibility,  and  usefulness. 

Making  It  Visually  Effective 
More  was  involved  than  simplv 
photographing  the  demonstrations 
in  their  original  form.  First  of  all. 
there  were  some  knott\'  technical 
problems.  Material  taking  some  six 
hours  to  present  in  actuality  had  to 
be  reduced,  without  loss  of  coher- 
ence or  any  vital  information,  into 
around  thirty-five  minutes  of  fibn 
time.  Some  of  the  demonstrations 
had  to  be  greatly  speeded-up  .  .  . 
others,  which  took  place  in  split 
seconds,  slowed  down.  For  the  sake 
of  realism,  the  film  had  to  be  shot 
in  color  using  combinations  of 
lighting  and  backgrounds  that 
would  make  the  action  of  transpar- 
ent substances  clearly  visible.  A  w  ay 
had  to  be  found  to  relate  the  lab- 
oratory demonstrations  to  the  field 
processes  thev  represented  in  minia- 
ture. 

Secondlv.  there  was  the  problem 
of  motivation.  The  film  must  help 
lead  people  to  think  safety,  feel 
safetv.  live  safety.  It  must,  while 
focusing  on  mechanical  details,  get 
across  the  idea  that  safety  is  rooted 
in  the  man  rather  than  in  his  sur- 
roundings. And.  it  must  do  this  in 
a  wav  that  would  instill  respect  for 
materials  men  handled  on  the  job 
without  instilling  fear. 

Strauss  Selected  for  Program 
The  firm  of  Henry  Strauss  and 
Co..  was  selected  for  this  demanding 
Job  on  the  grounds  of  its  experience 
in  combining  technical  and  human 
factors  with  effectiveness  in  both 
areas. 

After  researching  the  many-sided 
aspects  of  the  problem,  the  Strauss 
organization  came  to  the  conclusion 
(  CONTINUED      ON      PAGE      154) 


SPECIALISTS  IN  VISUAL  SELLING 


^m^H- 


IN  MOTION  PICTURES 
AND  SOUND  SLIDE  FILMS 

^^ 

IN  TV  COMMERCIALS 


Mh 


IN  ADVERTISING 
ILLUSTRATION 


ALWAYS  SHOOTS  TO  SELL 


NEVIf  YORK 

200   East  SSth  Street 

CHICAGO 

IS  East  Ontario  Street 


NUMBER       1 


VOLUME       17 


1956 


83 


Sponsored  films  reach  an  important  segment  of  the  American 
market  through  Modern's  summer   roadshow  circuits. 

What  is  a  roadshow?  It's  a  phenomenon  of  the  great  Midwest — 
it's  "movie  night"  underwritten  by  local  merchants  in  theatrtless 
towns  to  draw  crowds  (which  also  buy  in  the  late-open  stores)  into 
their  communities.  At  these  roadshows  the  people  of  the  area  see 
a  free  Hollywood   feature   movie — and   a  sponsored   him. 

Are  roadshows  successful?  '^'ou  betl  The  smart  local  merchant 
wouldn't  spend  his  money  financing  them  if  they  weren't.  Audiences 
range  up  to  one  thousand  people  and  the  average  is  over  400 
at  each  show. 

Suitable  sponsored  films  (a  limited  number  of  them)  will  be  shown 
in   1500  towns  in  the  summer  months  through  Modern's  roadshow 


distribution.  This  can  be  an  important  extra  channel  of  circulation 
for  your  film  at  a  time  of  the  year  when  other  channels  are  at  an 
ebb.  You  don't  miss  any  other  opportunities  when  your  I6mni 
prints   are   on    the   summer   roadshow   circuits. 

'\'ou  can  buy  roadshow  distribution  alone  or  in  combmation  with 
any  of  the  other  three  channels  of  distribution  through  Modern 
—  I6mm  non-theatrical,  television,  and  theatrical.  And  like  all 
Modern  guaranteed  distribution  plans,  your  film  is  shown  or  you 
pay   nothing — if  your  film  doesn't  play,  you  don't  pay. 

If  your  company  or  association  is  interested  in  the  big  American 
rural  market  of  the  Midwest,  you  should  check  with  Modern  now 
for  the  facts  about  roadshows.  There's  an  opportunity  here  fur 
vou.  Write  or  phone  any  of  the  division  offices  listed   below. 


Moekm 


TALKING   PICTURE  SERVICE 


NEW    YORK  •  45  Rockefeller  Plaza  •   New  York  20  •  JUdson  6-3830 

Delaware  7-3252  PITTSBURGH  GRont   1-9118 

Plaza,     Chicago     1,     III.  339    Boulevard    of    Allies,    Pittsburgh    22,    Penna. 

DETROIT  TEmple  2-4211  LOS    ANGELES  MAdison  9-2121 

956    Maccabees    Building,    Detroit    2,    Mich.  612     S.     Flower     Street,     Los    Angeles     17,   Calif. 


CHICAGO 

Prudent 


84 


BUSINESS     SCREEN     MAGAZINE 


A  PrefacG  to  the 
Production  Review 


THOUGH  SIZE  ALONE  is  neither  the  ob- 
jeitive  nor  the  criterion  of  the  Annual 
Production  Review  program  which  begins 
each  new  publication  year  for  Business  Scpieen, 
this  f)th  Annual  Edition  is  the  largest  ever  pub- 
lished, it  is  also  the  most  complete  from  the 
standpoint  of  listings  of  qualified  producers  in 
the  I  nited  States.  Canada  and  in  other  lands 
throughout  the  world. 

Because  the  Production  Review  has  become  an 
authoritative  guide  to  the  increasing  thousands 
of  buyers  of  motion  pictures,  slidefilms  and  other 
forms  of  visual  presentation,  a  very  special  effort 
has  been  made  to  present  only  those  companies 
especially  qualified  to  serve  this  market.  It  is 
also  significant  to  note  that  these  are  companies 
most  inleresleil  in  performing  these  services. 

They  have  shown  good  faith  in  their  altitude 
toward  the  buyer's  needs  in  furnishing  consider- 
able data  on  1955  experience,  listing  their  per- 
manent staff  members  and  in  furnishing  basic 
data  concerning  physical  facilities. 

The  financial  growth  of  the  business  film  in- 
dustry, previously  included  in  this  same  issue, 
will  be  reported  in  our  next  number  in  order  to 
allow  sufficient  time  for  the  most  accurate  review 
of  statistics  within  each  reporting  company  as 
well  as  by  our  own  researchers.  Postponement  of 
the  income  tax  deadline  to  April  15  is  another 
reason  for  this  added  period  of  grace. 

The  question  most  frequently  asked  the  Editors 
in  hundreds  of  letters  from  prospective  sponsors 
during  the  year  is  "how  can  you  giude  me  in  the 
choice  of  a  prospective  producer?'  Here  are  the 
elements  of  a  formula  which  the  Production  Re- 
view listings  would  seem  to  recommend  to  your 
consideration : 

BASIC  CONSIDER.\TIONS 
in  Selecting  Your  Producer 

Experience:  what  has  the  prospective  producer 
made  in  terms  of  pictures  clearly  identified  as  his 
full  responsibility? 

Financial  Stability:  evidence  should  be  sub- 
mitted to  the  producer's  ability  to  carry  out  the 
intended  assignment  according  to  agreed  terms 
and  without  requiring  emergency  assistance. 
Progress  payments,  if  agreed  upon,  should  be 
maintained   according  to  terms  of  the  contract. 

Creative  Ability:  if  the  producer  contracts  for 
the  full  responsibility  of  the  picture  from  script 
to  screen,  is  the  creative  function  drawn  from 
facilities  under  his  direct  control?  If  not.  is  the 
sponsor  fullv  aware  of  the  creative  source  and 
its  line  of  responsibility?  What  does  the  creative 
record  of  the  supplier  show? 

Physical  Facilities:  does  the  producer  either 
maintain  or  have  fully  under  his  control  adequate 
physical  facilities  to  complete  all  phases  of  pro- 
duction from  script  to  screen?  H" 


ZW  Films  Win  Freedom  Awards 

Honor  Medals  Awarded  to  Sponsored  Motion   Pictures  for  Their 
Contributions  to  Understanding    of   the    American    Way    of    Life 


MOTION  Pictures  from  sponsor,  producer, 
syndicate  and  institutional  sources  com- 
posed the  20  award  winners  of  the  1955 
Freedoms  Foundation  competition  honored  in 
ceremonies  at  Valley  Forge.  Pennsylvania. 
February  22.  1956. 

The  winning  films  held  their  George  Washing- 
ton Honor  Medal  places  with  winners  in  other 
special  and  general  communications  media  areas. 
In  national  and  school  categories.  Freedoms 
Foundation  entries  range  from  individual,  civic 
group  and  company  projects  developed  on  local 
and  national  levels,  letters,  photographs  and 
essays  from  armed  forces  and  school  sources,  to 
such  media  as  advertisements,  newspaper  car- 
toons, editorials,  radio  and  television  programs, 
public  addresses  and  sermons. 

Distinguished   Jury   Selects   the   Winners 

Judged  b\  a  national  and  school  awards  jury 
of  supreme  court  justices,  officials  of  veteran  and 
other  patriotic  organizations,  and  representatives 
of  scholastic  and  fraternal  organizations,  the 
films  and  other  winning  entries  were  chosen  as 
activities  and  communications  which  aid  in  the 
Freedoms  Foundation  objective  as  stated  in  the 
American  Credo:  "To  maintain  the  American 
way  of  life  and  pass  it  intact  to  succeeding 
generations." 

Chairman  of  the  awards  jury  was  Dr.  Ray  nn)nd 
B.  Allen,  chancellor  of  the  Lniversity  of  Cali- 
fornia at  Los  Angeles.  Jury  coordinator  yvas  the 
Honorable  Charles  R.  Hayes,  retired  presiding 
judge  of  the  .Supreme  Court  of  South  Dakota. 

Top  Award  to   Notional  Council   of  Churches 

Principal  award  for  the  fibns  —  the  encased 
George  Washington  Honor  Medal  —  yvent  to  the 
National  Council  of  Churches  of  Christ  in  the 
United  States  for  In  Face  of  Jeopardy,  yvhich  de- 
picts the  yvork  of  Christian  missionaries  in  South- 
east Asia  in  keeping  the  torch  of  liberty  aflame 
in  the  face  of  atheistic  communism. 

Other  sponsored  motion  pictures  yvhich  formed 
more  than  half  of  the  yvinning  film  contestants 
contributed  to  several  phases  of  communications 
on  the  American  scene  as  it  pertains  to  ideals  of 
freedom  and  the  practical  application  of  those 
ideals. 

George  Washington  Honor  Medal  Ayvards  were 
yvon  by: 

Man  oj  Action,  sponsored  by  the  American 
Council  to  Improve  Our  Neighborhoods  and  pro- 
duced by  Transfilm.  Inc.  Reviewed  in  this  issue 
of  Business  Screen.  Man  oj  Action  shows  bow 
neighborhoods  can  be  improved  through  the  in- 


spired efforts  of  one  man  —  leading  his  neigh- 
bors in  practical  action. 

People,  Products  and  Progress,  1975,  produced 
for  the  Chamber  of  Commerce  of  the  United 
States  by  Creative  Arts  Studio  —  a  film  which 
projects  the  future  to  show  how  this  country  can 
continue  to  grow  and  achieve  a  higher  standard 
of  living  if  it  keeps  a  free  market  system. 

Board  of  Trade  Film  Gets  Honor  Medal 

After  the  Harvest,  sponsored  by  the  Chicago 
Board  of  Trade  and  produced  by  Wilding  Picture 
Productions.  Inc.:  a  dramatized  visit  to  the  na- 
tions greatest  grain  market  which  explains  the 
Board's  place  in  the  free  American  economy. 

Letter  From  Pasquale.  produced  from  a  script 
by  Bruce  Henry  by  Mode  Art  Pictures,  Inc.,  for 
the  Community  Chest  of  Allegheny  County,  Pa. 
Tliis  photoplay  tells  of  the  Community  Chests 
help  to  an  immigrant  in  finding  a  productive  role 
in  American  life.  It  stresses  the  opportunities 
available  to  all  in  this  free  land. 

General    Electrlc's  "Automation"   Honored 

This  Is  .Automation,  sponsored  by  General 
Electric  Co.  and  produced  by  Raphael  G.  Wolff 
Studios.  Inc.  —  which  recaps  the  history  of  auto- 
mation and  explains  its  force  in  the  expanding 
American  economy. 

Land  of  Plenty,  another  Wilding  Picture  film, 
produced  for  Goodyear  Tire  &  Rubber  Co., 
visualizing  the  growth  of  production  as  related 
to  the  improvement  of  tools  and  machinery. 

Miracle  at  Your  Front  Door,  sponsored  by  the 
Minneapolis  Star  Tribune.  A  Rippey,  Henderson 
&  Kostka  Co.  production  yvhich  shows  how  a  free 
(continued    on    the    following    page) 


FOR  OUTSTANDING 

ACHIEVEMENT  IN 

BRINGING  ABOUT  A 


OF  THE 

AMERICAN 
WAY  OF  LIFE 


NUMBER      1 


VOLUME       17 


1956 


A  GUEST  EDITORIAL 

<J o  tnosQ  vv'/io  n 
snared  tnc 


tavc 


vision . . . 


—  the  vision  of  national  acceptance  —  ac- 
ceptance of  the  simple  idea  that  pictures  make 
things  plain — that  all  things  may  be  made 
more  understandable  by  the  selections  of  the 
camera  —  that  all  tasks  may  be  made  easier 
to  learn  by  seeing  the  pattern  for  doing  the 
job  well,  as  the  projeaor  throws  the  pro- 
cedure on  the  screen,  living  and  vividly 
li£;hted. 


^ 


iV 


J^et  us  resolve  to  make  good  pictures. 
Let  us  make  good  our  promises  —  reduce 
them  to  promises  that  we  can  make  good. 
Let  us  strictly  confine  all  pretenses  to  the 
stage  floor. 


^ 


ik 


oL^et  us  resolve  to  keep  within  the  scope 
of  our  qualified  experience.  Let  us  do  only 
those  things  which  we  can  do  truly  well.  Let 
us  undertake  only  those  responsibilities  which 
we  can  carry  competently. 


iV 


iV 


.J^ef  us  resolve  to  co-operate  in  a  tribute 
to  our  medium-of-vision  —  a  tribute  which 
can  be  rendered  only  by  good  films  economi- 
cally produced  in  the  spirit  of  integrity, 
dependability  and  real  craftsmanship. 


J' 


aniiso 


n   <yLciiiiiu 


Reprinted  by  request  Imm 

Buiiness  Screen,  Issue  8.  Volume  III.  l')-il 


FHELDOM    AW/\Hn    WINIVKHS: 

(,  COiNTI.M    Kll      Kl!(l\l      Till:      I'li  K  1   K  1)1  M,      I' M,  K  I 

press  works  Icj  ki-i'|i  Ariicricaiis  ihr  licst  irifuniied 
people  in  the  world. 

"Horizons  of  Hope"  Shows  Cancer  Research 
Horizons  of  Hope,  pnidueed  h\  John  Suther- 
land Prodnetions.  Ine..  for  the  Alfred  P.  Sloan 
Foundation.  This  film  shows  how  the  imagination 
of  free  men.  supported  by  privately  donated 
funds,  attacks  a  major  medical  research  problem 
—  for  the  benefit  of  a  free  nation. 

A  Dawn's  Early  Light,  sponsored  by  Westing- 
house  Electric  Corp..  which  pictoriallv  presents  a 
new  era  being  opened  by  peaceful  uses  of  atomic 
energ\'. 

Specialized  Pictures  Share  Four  Awards 
Syndicated  and  specialized  production  sources 
which    won    George    Washington    Honor    Medal 
Awards  included: 

Coronet  Films,  cited  for  its  American  History 
series:  Pat  Dowling  Pictures,  honored  for  Our 
Productive  Industry,  which  shows  how  mass 
production  and  distribution  have  developed 
American  industry  and  living  standards:  Avalon 
Dagget  Productions,  rewarded  for  Herds  West. 
a  story  of  the  cattle  industry  and  its  importance 
in  the  economy:  Bob  Post  Associates,  acclaimed 
for  Trial  by  Jury,  a  documentary  on  the  rights 
of  every  citizen  in  the  American  judicial  process 
as  safeguarded  bv  the  ("onslitutioii. 

Organization  EfForts  Are  Also  Cited 
Honor  Medals  also  went  to  the  following  or- 
ganizational sponsors: 

Girl  Scouts  of  the  Li.S.A..  for  Leading  Lady. 
demonstrating  the  work  and  satisfactions  in 
scouting:  University  of  Indiana  Audio-Visual 
Center,  for  Your  Voting  Procedure,  depicting  the 
American  system  of  registration  and  voting: 
Ladies  Auxiliary,  Veterans  of  Foreign  Wars  of 
the  United  States,  for  To  Help  the  Living,  telling 
of  volunteer  service  in  the  American  tradition: 
National  Council  of  Independent  Schools,  for 
Beyond  the  Classroom,  showing  ho\\  a  school 
prepares  students  for  leadership:  President's 
Committee  on  Government  Contracts,  for  Com- 
mencement, a  dramatization  emphasizing  how 
discrimination  against  minority  groups  in  in- 
dustry can  be  eliminated. 

An  Honor  Medal  likewise  was  accorded  News 
Magazine  of  the  Screen  and  Warner  Pathe  News 
for  their  cooperatixe  production  of  the  America's 
Heritage  series. 

Repeat  Winners  Receive  Service  Scrolls 
Coronet  Films.  (General  Electric  Co..  Girl 
Scouts  of  the  U.S.A.  and  Goodyear  Tire  &  Rub- 
ber Co.  will  receive  the  highest  recognition  of  the 
Freedoms  Foundation,  the  Distinguished  Service 
Scroll  —  awarded  to  entrants  who  have  been 
selected  for  award  in  at  least  five  of  the  Founda- 
tion's seven  annual  awards  programs. 

A  special  award  went  to  E.  I.  duPont  de 
Nemours  and  Company  for  "its  dedication  to  the 
ideals  of  the  republic  through  the  years  of 
brilliant  radio  and  television  programs,  adver- 
tising, motion  picture  films  and  employee  publi- 
cations."  y- 
«        **        » 

Editor's  Notk:  for  details  concerning  enlrv  of 
19.56  productions,  see  page  70  of  this  Prodncliun 
Review  issue. 


TREIVDS  m  THE  NEWS 

Notes  and  Commentary  on  Events 
of    Special     Interest    to    Sponsors 

THIS  AcTINt  Vkak  began  with  more  than 
usual  interest  shown  in  films  by  sponsoring 
companies,  trade  groups  and  govern  men  I. 
The  international  scene  was  reflected  in  show 
ings  of  new  factual  films  from  overseas  sources 
and  in  this  interesting  summary  of  U.S.  motion 
pictures  now  serving  free  peoples  overseas: 

Royalty  of  Greece  Sees  "A   Is  for  Atom" 
Request  Shoviring  in  Schools  of  Their  Land 

-K  In   his  recent  report   to   the  Congress   on   lli. 
progress  of  the  U.S.  Information  program.  Direc 
tor  Theodore  Streibert  of  the  Information  Agenc\ . 
had  the  following  to  say  about  the  motion  pictur.- 
phase  of  this  international  effort: 

"Our  motion  pictures  are  sound-tracked  in  ■'-'id 
dififerent  languages.  In  urban  areas,  the  outlet  i- 
generally  the  commercial  theaters  and  privat.- 
showings.  Recently,  the  Royal  Family  of  Cam- 
bodia .saw  a  newsreel.  and  borrowed  it  later  for 
a  royal  charity  fete.  Queen  Fredericka  and  Kinj; 
Paul  of  Greece  saw  our  film.  .4  Is  jor  .Atom. 
and  the  Queen  personally  urged  the  Ministry  of 
Education  to  have  the  film  shown  in  all  Greek 
schools.  In  the  two  years  since  the  President'- 
historic  United  Nations  "atoms-for-peace''  mes- 
sage, the  Agency  has  used  14  motion  pictures  to 
tell  the  story. 

"The  motion  picture  audience,  however,  is  not 
limited  to  urban  areas.  Mobile  units,  generating 
their  own  power,  carry  them  to  remote  villages. 
In  many,  the  Information  .Agency  film  has  been 
the  first  motion  picture  ever  seen.  In  Laos  the 
natives  saw  and  heard  their  king  for  the  first 
time  when  we  showed  films  of  him  on  our  mobile 
unit.  We  use  also  a  boat  on  the  Mekong  River. 

"President  Magsaysay  of  the  Philippines  used 
.Agency  films  in  his  anti-Huk  campaign.  In  Viet- 
nam, jungle  villagers  learned  from  films.  nian\ 
for  the  first  time,  about  their  Government  and 
their  President.  \^  e  worked  with  President  Diem 
in  preparing  the  films." 

•1  /.v  for  Atom  was  produced  by  John  Suther- 
land Productions  for  the  General  Electric  Com- 
pany and  is  the  winner  of  many  international 
and  (  .S.  film  awards.  W 

•        »        » 

Much-Needed  A-V  Commission  for  Public 
Education  Announces  1st  Recommendations 

■tf  \  r'lfoinmetulatinn  that  nut  lc>s  than  ]'  r  of  a 
school's  instructional  budget  be  allocated  inr 
audio-visual  instructional  materials  was  made  h\ 
the  Audio-\  isual  Commission  on  Public  Infor- 
mation 4pf  nine  national  organizations  in  the  in- 
structional materials  field,  following  a  tuo-da\ 
meeting  in   Washington.   February   16-17. 

The  Commission  also  announced  the  launching: 
of  a  program  designed  to  inform  the  public  about 


86 


BUSINESS      SCREEN      MAGAZINE 


the  use  of  modern  iiistiuetional  materials  for  im- 
provement of  learning.  The  Audio-Visiial  Com- 
mission on  Public  Information.  compf)sed  of 
representatives  of  organizations  interested  in  the 
field  of  audio-\isual  instruciional  materials,  will 
sponsor  a  national  program  of  pulilications, 
visual  presentations,  radio  and  T\  programs. 
and  other  activities  designed  to  increase  public 
awareness  of  the  need  for  more  and  better  teach- 
ing materials. 

Don  Williams  of  Syracuse  Named  Chairman 
Dr.  Donald  \\  illianis.  Director  of  the  \iidio- 
Visual  Center  of  Syracuse  Lniversity.  was  elected 
Chairman  of  the  Commission.  Dr.  Charles 
Schuller.  of  the  Audio-Visual  Center  of  Michigan 
State  University,  was  elected  Vice-Chairman. 
National  organizations  whose  representatives 
participated  in  the  two-day  initial  meeting  in- 
cluded: Department  of  Audio-Visual  Instruction 
of  the  National  Education  Association;  Educa- 
tional Film  Library  Association:  Association  of 
Chief  State  School  Audio-Visual  Officers:  Ameri- 
can Association  of  School  Librarians;  National 
Association  of  Educational  Broadcasters;  Joint 
Committee  on  Educational  Television;  Lniversity 
Film  Producers  Association;  National  University 
Extension  Association:  and  the  National  Audio- 
Visual  Association. 

Plan  a  Review  of  Audio-Visual  Research 
Initial  plans  announced  bv  the  Commission  in- 
clude the  following: 

1.  A  simplified  presentation  of  audio-visual 
research  which  o\er  the  last  20  years  has  shown 
increases  in  learning  of  from  2.5  to  40'~^  from 
the  use  of  audio-visual  materials,  and  similar 
gains  in  retention  of  learned  information. 

2.  A  picture  book  explaining  audio-visual  ma- 
terials and  their  advantages,  designed  for  dis- 
tribution to  school  officials  and  the  general 
public. 

3.  A  color  slide  and  filmstrip  presentation  de- 
signed to  help  local  school  people  make  talks 
before  community  groups. 

4.  A  booklet.  "Public  Relations  Is  Your  Re- 
sponsibility", designed  for  distribution  to  every 
person  in  the  audio-visual  field. 

Other  projects  to  be  initiated  by  the  Commis- 
sion include  a  national  photographic  file,  a 
special  motion  picture,  an  audio-visual  speakers" 
bureau,  and  booklets  describing  successful  state 

and  local  instructional  materials  programs.       ^ 

«        «        « 

Billy  Graham  Reports  More  Conversions 
Among  Viewers  on  Closed  Circuit  (at  right) 

•tf  In  the  fall  of  1955.  evangelist  Billy  Graham 
held  another  of  his  revival  meetings  in  Toronto. 
Canada.  347,200  turned  out  during  the  four 
weeks  of  the  Graham  Crusade  in  that  city,  filling 
the  Coliseum  to  capacity  and  requiring  the  use 
of  several  overflow  rooms  to  accommodate  the 
people.  Inspired  bi,  his  appeal.  7.288  converts 
filed  through  the  aisles  to  the  foot  of  his  plat- 
form. 

Closed-circuit  television  was  introduced  to  the 
campaign  organization  for  the  first  time  in  North 
America  and  Graham  took  special  pains  to  note 
its  worth: 

"The  room  is  in  semi-darkness.''  he  explained. 
"People  can  see  my  face  and  concentrate  on  the 
message.  IP  e  have  had  more  converts  proportion- 
ately from  the  television  room  than  from  the 
large  arena  in  uhich  I  have  been  speaking. '     9 


Modern  Construction   in  Several  Areas 
Indicates  Growth  of  Business  Film  Industry 

M  L  Itra-niodern  motion  picture  studio  facilities, 
reported  in  the  last  issue  of  Blsiness  Screen  for 
the  Centron  Corporation  at  Lawrence.  Kansas  and 
for  Barbre  Productions  in  Denver.  Colorado  will 
be  matched  shortly  by  similar  building  in  Dallas. 
Texas  for  the  new  Southwest  Film  Center. 

Modernization  of  the  Soundfilm  Studios  prop- 
erlv    in    Detroit    is    reported    by    producer    Max 


On  location  for  United  Airlines'  new 
film  on  Hawaii  are  producer  Ed 
McGlone  and  director  Ted  Gate, 
glimpsed    at    Waikiki    Beach. 

Lasky.  New  facilities  at  the  DeFrenes'  studio  in 
Philadelphia  are  already  being  integrated.  Jerry 
Fairbanks  Productions  of  California  is  also 
occupying  new  quarters  in  Hollywood  and  the 
new  building  of  Academy  Films  is  another  mod- 
ern addition  to  studio  facilities  in  that  center. 
New"  studio  quarters  have  also  been  announced  by 
Miami  National  Productions  to  round  out  a 
nation-wide  growth  program  unequalled  in  the 
recent  history  of  business  film  production.         ^ 

«  »  *: 

Calvin  Workshop  to  Honor  Pioneers  of 
Production     and     Equipment    Manufacture 

■¥■  The  Tenth  Annual  Motion  Picture  Production 
Workshop,  sponsored  by  The  Calvin  Company. 
vvill  be  held  on  March  19-21  in  their  Kansas  City 
facilities.  Theme  of  this  years  Workshop  pro- 
gram is  a  review  of  the  pioneer  efforts  of  produc- 
ers and  equipment  makers  in  the  16mm  field.     ^ 


Granite  City  Steel  Co.'s  27-Minute  Color 
Film  on  "Steelmakers  to  Middle  America" 

+  Great  roaring  slo\e?  and  powerful  machines 
at  work  cooking  and  handling  steel  are  the  fierce 
and  fier\  actors  in  a  new  documentary  motion 
picture  on  steel  production  sponsored  by  the 
Granite  City  Steel  Company.  Granite  City,  111. 

In  27  minutes  of  color  and  sound.  Steelmakers 
to  Middle  .America  tells  the  story  of  steel  produc- 
tion from  iron  ore  and  coal  to  finished  steel 
products.  Timely,  it  illustrates  how  the  steel  in- 
dustry has  met  the  demands  for  volume  produc- 
tion and  higher  quality  resulting  from  the  rapid 
growth  of  the  .\merican  economy  —  a  service  in 
which,  the  film  suggests,  the  Granite  City  Steel 
Company  has  played  i  and  w  ill  continue  to  play  I 
a  part. 

Animation  is  used  to  explain  the  chemical  re- 
actions that  take  place  within  the  interior  of  the 
blast  furnaces  where  iron  is  made  and  to  picture 
the  fiery  interior  of  the  open  hearth  furnaces 
where  iron  and  scrap  steel  are  heated  to  3,000 
degrees,  Fahrenheit,  to  become  steel. 

Steelmakers  to  Middle  .America  shows  the  high 
degree  of  skill  and  technical  knowledge  required 
of  the  employees  of  a  modern  steel  mill.  Not 
only  is  steel  making  depicted  but  also  the  pro- 
duction of  such  major  steel  mill  products  as  tin- 
plate  and  galvanized  sheets.  The  film  contains 
manv  spectacular  shots  including  a  sequence  of 
a  1300-foot-long  strip  of  red-hot  steel  racing  out 
of  a  rolling  mill  at  19  miles  an  hour. 

Steelmakers  .  .  .  can  be  borrowed  by  writing: 
Sponsored  Film  Department.  Swank  Motion  Pic- 
tures. Inc..  614  North  Skinker,  St.  Louis  5,  Mo., 
or  Public  Relations  Dept.,  Granite  City  Steel 
Company.  Granite  City.  Illinois.  S" 


TtLEVISKW 


6TH     ANNUAL     PRODUCTION     REVIEW 


87 


ALPHABETICAL     INDEX     TO     PRODUCER     LISTINGS 


IM  ll-.l)  M  Al  i;s 

PkkIiucis                                                 1';i};c  No. 

Academy  Filiii>  1-7 

Aculinn  liliii  Productions  117 

Aculcmy  Pi<  liiros.  Inc.*  \)'.'< 

Atliliatcd  Film  Pioiliucis.  liu.  9M 

Allen,  Gordon.  Schrocppel  i-  Rcillidi  117 

Alley.  Paul.  Productions*  [t:\ 

All  Scope  Pictines.  Iiic Il.'7 

Altscliul.  Gilbert.  Productions.  Iik.  117 

American   Film   Pioducers        9.! 

American   Film   Ser\ices*    108 

Americana  Productions.  Inc 114 

Aninialed  Productions.  Inc.*  9;i 

.\tlas  Film  Cor[M>ratlon       117 

.\udio  Productions,  Inc.       94 

Barbie.  Tlios.    |.,   Moiion   Pictinc 

Productions    12j 

Bay  State  Film  Productions,  Inc 91 

Becker.  Marvin,  Films  .      123 

Beeland-King  Film  Productions 112 

Benson.  Russell  R.,  Productions 1 14 

Blake,  George,  Enterprises,  Inc.*  94 

Bovey,  Martin,  Films,  Inc.* 91 

Bransby,  John,  Productions 94 

Bray  Studios,  Inc.*  94 

Byron,  Incorporated  108 

Calhoun  Studios.  Inc 94 

Calvin  Company.  The  122 

Campus  Film  Productions,  Inc.  94 


I'loiluc  (  rs                                                 Page  \o. 

(iamon  Films  ot  .\ri/oiia  1-1 

Capital   Film  Studios  lOH 

C:aravel  Films,  Inc 91 

Cart<M)nists.  Inc.* 1  IH 

Catc  .<:  .McGlone  127 

Cavalcade  Procliic lions  121 

Cieiuron  Corporation.  Inc.  122 

(ihicago  Film  Studios*  lli^ 

C^inecralt  Productions,  Inc.  I  lii 

Cine-Pic  Hawaii 1  'i2 

Coleman  Productions 9.') 

Color  Illustrations.  Inc 9,t 

Conuuerce  Pictures  112 

Condor  Films.  Inc 124 

Continental  Films 122 

Continental  Productions  Corp 112 

Copeland,  Jack  L.,  &  Associates  127 

Davis.  Robert,  .\ssociates.  Inc.  9") 

DeFrencs  Companv  109 

Dekko  Film  Productions,  Inc 91 

De])hoin"e  Studios  93 

Oepicto  Films,  Inc 95 

Desilu  Productions,  Inc 127 

Donovan.  Kevin.  Films 91 

Doui^las  Productions  118 

Dowling.  Pat.  Pictures  127 

\(>i£;  bold-tace  listings  above  indicate  display  advertising  else- 
where in  tliis  issue.  •  .\sterisk  following  listing  indicates 
intomplete  reference  data  furnished.  "  Double  .rsterisks  arc 
used  where  reference  data  indicates  activity  during  year  on 
special  accounts  requiring  full  facilities  or  where  a  new  com- 
panv  was  established  during  previous  reference  vear. 


Producers 

D.l'.M.  Piocluc  lions,  lilt . 
Dudley  Pictures  C>orporation 

Dunn,  Cal,  Studios  

Dvnamic  Films,  Inc.  


Page  N. 


Elan-Porter  Productions.  Inc.**  

Elgar.  Peter.  Productions,  Inc 

Elliot.  I'nger  >L-  Ellioi.  Inc.*  * 


Elms,  (lliarles.  Produt  lions  

Empire  Photosound,  Inc, 
Engel,  Walter,  Productions,  Int. 
Escar  .Motion  Picture  Service 

Fairbanks.  Jerry.  Productions  

Farrell  ,<:  Gage  Films,  Inc 

Film  .Arts  Productions,  Inc 

Film  Associates  of  Michigan 

Film  Creations,  Inc 

Filnuraft  Productions  

Filmlax  Productions  

Fiore  Films,  Inc,  

Florez,  Incorporated*  

Fordel  Films,  Inc,  

Fox,  George,  Organization,  The  . 

Francisco  Films*  

Frink  Film  Studio 


11 
9 

9 
9 


Galbreath  Picture  Productions,  Inc 

Ganz,  William  J.,  Company  'J 

(.^LI'H.XBF.riC.VL   LISTINGS  CONTINUE  ON   I'.\C.E   'H 


9 
1 


OGRAPHICAL    INDEX 
PRODUCER    LISTINGS 


New  England  Region 
!onnecticut,  Massachusetts  91 

Metropolitan  New  York  Area 
istings  begin  on  page  93,  through  page 108 

Middle  Atlantic  Region 

)istrict  of  Columbia,  Maryland,  New  Jersey  108 

Jew  York  State  109 

ennsylvania    109 

1                       Southeastern  Region 
orida  110 

Georgia,  Kentucky,  Louisiana,  Tennessee 112 

East  Central  Region 

hdiana,  Michigan  (Metropolitan  Detroit).  114 

•hio  (Cincinnati,  Cleveland  areas)  116 

Metropolitan  Chicago  Area 

stings  begin  on  page  117,  through  page  121 

inois    121 

>wa,  Kansas,  Minnesota,  Missouri  122 

/isconsin  124 

Southwestern  Region 

rizono,  Texas .  124 

Mountain  States  Region 

olorado   125 

West  Coast  Region 

alifornia  (Son  Francisco  and  Bay  area) 125 

Metropolitan  Los  Angeles  Area 

stings  begin  on  page  127,  through  page  132 

Pacific  and  Northwest  Region 

'regon,  Washington  and  Hawaii  132 

Business  Screen  International 

anada,  listings  begin  on  page     132 

lexico.  Central  America  135 

5uth  America  (Bolivia,  Peru,  Venezuela)  136 

ngland,  France,  Germany,  Scandinavia 

begin  on  136 

sain.  The  Sudan,  Australia  138 


National 


Survey 


of  Film 


Production 


in  the  U.S. 


and  Canada 


ALPHABETICAL     INDEX     TO     PRODUCER     LISTINGS 


UMlEl)  STATtS 

(continued  FROM  I'RKKIiINC  I'ACV   1  ll.U  1  \   l.K.lIl ) 

Producers  Page  No. 

General  Pictures  I'lixlimidiis.  Im.         ...  122 

Glenn.  Jack,  Inc 98 

Golden  Kcv  Pioductions.  Inc 128 

Graphic  Films  Corporation  128 

Graphic   Pictures.   liK 118 

Haig  S;  Patterson.  Inc II j 

Hance.  Paul.  Produi lions,  Inc 98 

Handy,  Jam,  Organization,  Inc.,  The 115 

Hardcastle  Films  12-1 

Hartley  Productions,  Inc 98 

Hcnning  S:  Chcadle,  Inc 115 

Hocfler,  Paul.  Productions*  128 

Holland-Wegman  Productions  109 

Industrial  Motion  Pictures,  Inc 117 

Information  Productions,  Inc 98 

Jainieson  Film  Conipan\    124 

Jones,  Dallas,  Productions,  Inc.    118 

Kavfctz.  Victor,  Productions.  Inc 98 

Rellman,  Louis  \V^,  Productions 109 

Kerkow,  Herbert.  Inc 98 

Kling  Film  Productions 119 

Knickerbocker  Productions.  Inc 99 

Lalley  &  Love,  Inc 99 

Lane,  Kent,  Films,  Inc 112 

La  Rue.  Mervin  W..  Inc.* 120 

Lasky  Film  Productions,  Inc 115 

Lawrence,  Robert,  Productions,  Inc.* 99 

Lewis  &  Martin  Films,  Inc 120 

Lewis,  Vernon,  Productions,  Inc 99 

Lodge,  .\rthur.  Productions,  Inc 99 

Loucks  &  Norling  Studios,  Inc 99 

Marathon  TV  Newsreel,  Inc 99 

Master  Motion  Picture  Company* 93 

Master  Video  Systems,  Inc 99 

McLarty  Picture  Productions 109 

Medical  Film  Guild.  Inc 100 

Mercury  International  Pictures,  Inc.*  128 

Miami  Productions,  Inc.*"       110 

Midwest  Film  Studios 120 

Mode-Art  Pictures,  Inc 110 

Motion  Picture  Service  Company* 125 

Motion  Pictures  for  Industry  128 

MPO  Productions,  Inc 100 

Moulin.  Gabriel,  Studios 126 

Murphy,  Owen,  Productions,  Inc 100 

Neal,  Stanley,  Productions.  Inc 100 

N'emeth,  Ted,  Studios' _ 100 

New  World  Productions  l.'SO 

North  American  Films  Corporation  110 

Northwest  Motion  Pictures 132 

Norwood  Studios  108 

Olympus  Film  Productions,  Inc lllj 

On  Film,  Inc 109 

Orleans,  Sam,  Productions 112 

Ott,  John,  Pictures.  Inc 120 


90 


I'roiliuers  Page  No. 

Pacilic  Productions                   I2f) 

Palmer.  .Mfred  1..  I'rodiK  lions  120 

Palmer.  \V.  .\..  Fihiis.  Inc 125 

Paragon  Pictures,  Inc 120 

Parthenon  Pictures  1  .'>0 

Pathescope  Clompany  of  America,  Inc 100 

Patterson  Productions.  Inc 110 

Pelican  Films.  Inc 102 

Pilot  Productions.  Inc 120 

Pinnev.  Ro\.  Productions.  Inc 102 

Polaris  Pictures,  Inc.  130 

Princeton  Film  Center.  Inc..   Ihc  Ut9 

Producers  Film  Studios  120 

Produttions  On  Film.  Inc.    .— 117 

Q.li.l).  Productions  HIL' 

Rarig  Motion  Picture  Co 132 

Ray,  Reid  H.,  Film  Industries,  Inc 122 

Reeil.  Roland.  Produttions.  Inc 130 

Reela  Films,  Inc 110 

Regan  Film  Productions,  Inc lUi 

Richie,  Robert  Yarnall.  Productions.  Inc.  102 

Rippey.  Henderson.  Kostka  &  Co 125 

Riveria  Productions,  Inc 130 

Rivers,  Walter  A.,  &  .Associates 126 

Riverside   Pictures 109 

R.K.O.  Pathe,  Inc 102 

dc  Rochemont.  Louis,  .Associates  102 

Rocket  Pictures,  Inc 130 

Rockett,  Frederick  K.,  Company  130 

Rolab  Studios  91 

Rose,  H.  D..  1-  Company.  Inc 102 

Rubv  TV  Film  Productions.  Inc.*  104 

Sarra.  Inc. 104.  120 

Science  Pictures,  Inc 104 

Scope  Productions.  Inc 114 

Screencraft  Enterprises,  Inc 130 

Seminar  Films.  Inc 104 

Skinner,  Charles  E.,  Productions,  The  131 

Smith,  Fletcher,  Studios,  Inc 104 

Smith,  Warren  R.,  Inc 110 

Sonochrome  Pictures 125 

Sound  Masters,  Inc 105 

Southwest  Film  Center 125 

Star  Informational  Films** 109 

Strau.ss.  Henry,  &  Co.,  Inc 105 

Sturgis-Grant  Productions,  Inc 104 

Sunnnit  Studios*  ,   125 

Sum  Dial  Films.  Im 104 

Sutherland,  John,  Productions,  Inc LSI 

Telecine  Film  Studios.  Inc. 121 

Telenews  Film  Cor]joration  104 

Tclepix  Corporation*  l.'tl 

Texas  Industrial  Film  Com|)any  125 

Tomlin  Film  Productions,  Inc 105 

TradeWavs.  Inc 105 


Note:  bold-fate  listings  above  indicate  display  advertising  else- 
where in  this  issne.  '  .Asterisk  following  listing  indicates 
incomplete  refcriiicc  d.ita  furnished.  ••Double  asterisks  are 
used  where  lefcu-iue  dat.i  iiidiiates  activity  during  year  on 
special  attouuts  retjuiring  full  Licilities  or  where  a  new  (oni- 
pany  was  estahlishrd  during  previous  reference  year. 


PiDiiiMiis  Page  No. 

Training  Films,  Inc 105 

Translilm,  Incorporated 105 

Trident  Films,  Inc 106 


Van  Praag  Productions*  

\enard  Organi/ation.    I'he*  

Video  Films  

Visualscope,  Incorporated  

Vogue-Wright  Studios  

Wade,  Roger,  Productions     

Walker,  Gene  K.,  Productions  

Warner  News.  Inc.  

Wilding  Picture  Productions,  Inc.  1 16,  121 . 

Willard  Pictures,  Inc 

Wolff,  Raphael  G.,  Studios,  Inc 

Worcester  Film  Corporation  

Wright.  Norman,  Productions,  Inc 

Wurtele  Film  Productions 

CAN.\DA 


.Associated  Screen  News.  Ltd 134 

Batten  Films  Division,  Rapid  Grip  & 

Batten,  Ltd. I'il 

Caldwell.  S.  W..  Ltd \M 

Crawley  Films,  Ltd. I.i2 

Omega  Productions.  Inc I.i5 

Parry  Films,  Ltd 132 

Peterson  Productions  134 

Sponsors  Film  .Services  Co..  Inc.*  134 


Kii; 
122 
I  Hi 
lOii 
121 

1 1 16 
126 
HIS 
131 

KIS 

i:;i 
93 

131 
112 


INTERN.\TIONAL 


136 

13? 


-\guila  Films 

Australian  Instructional  Films  Pty.  Ltd 

Birmingham  Commercial  Films.  Ltd 136 

Bolivia  Films,  Ltda.  . 1.3f 

Centro  .A,udio  \'isual  de  Relaciones 

Medicas  135 

Cine  Comercial,  S.  -A 13 

Cinema  et  Publicite— Societe  Anonyme  ....  13 

Cinesound  Productions  Pty.  Ltd 13f 

Dibujos  .\niinados,  S.  .\ 135 

Estudios  Cineiriatograficos  Rosello 1.36 

Estudios  Moro  S.  L 13f 

Filmads  Pty.  Ltd 13S 

ForbergFilm  AB 137 

Halas  &  Batchelor  Cartoon  Films,  Ltd 136 

Halliday  Productions  13S 

International  Motion  Picture  Company, 

Inc '-.  I4( 

Laux  Studios  137 

.Minerva-Film  .A  S 13? 

Pearl  &  Dean  (Productions)  Ltd 136 

Perier  Productions  Pty.  Ltd 14C 

Sanche  Films  135 

Statens  Filmsentral  137 

Sudan  Publicitv  Co.  Ltd 1.3? 

\Vorld  Wide  Pictures,  Limited 1.36 


BUSINESS     SCREEN     MAGAZINE 


Jf  m 


A# 


NEW     ENGLAND 


Connecticut 

KEVIN   DONOVAN   FILMS 

208  Treat  Road,  Glastonbury,  Connecticut 

Phone:  MEdford  3-9331 

Date  of  Organization:  J953 

Kevin  Donovan,  Owner 

Howard  Stevens,  Salesman-Coordinator 
SERVICES:  Motion  pictures  and  slidefilms;  public 
relations    and    industrial:    16    S;    35mm.     FACILI- 
TIES: 16  and  35mm  Mitchells:  Cine-  Kodak  (16mm) 
Magnasync  sound  C(|iiipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  Center  of  Industrial 
America:  Revised  \xrsion  (Ohio  Edison  Company): 
Dear  Doctor,  Dear  Member  —  Iko  films—  (Con- 
necticut Medical  Service);  Ovec  —  Free  Enterprise 
At  Work  (American  Gas  &  Electric  Co.);  Tech- 
niques of  Plastic  Tooling  (Reenforced  Plastics 
Company). 

ROLAB   STUDIOS 
(Rolab   Photo-Science   Laboratories) 

Walnut  Tree  Hill,  Sandy  Hook,  Connecticut 

Phone:  Garden   (Newtown)  6-2466 

Date  of  Organization:  1928 

Henry  Ro.ger,  Owner-Director 

E,  H,  Roger,  Secretary 
SERVICES:  C'.ompiete  j)roduction  services  (studio, 
camera,  sound,  consulting  to  producers  and  in- 
dustrial organizations  and  institutions).  Specialists 
in  industrial  and  scientific  pictiu^c  productions, 
photographic  research,  developments:  time-lapse 
studies  with  Roger  camera  timer,  still  and  motion 
photomicrography,  etc.  F.\CILITIES:  Modern 
sound  st;ige,  recording  and  projection  rooms,  di- 
rector's and  dressing  rooms,  lounge,  carpentry  and 
instrument  shops,  complete  lighting  equipment, 
six  proiessional  motion  picture  cameras,  motor 
generator  lor  location  work,  tape,  film,  disc  sound 
recording,  lomplete  photo-science  lab. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTl'RES:  Harnessing  the  Housa- 
tonic,  two  versions  lor  Engineering  and  Public  Re- 
lations (The  Connecticut  Light  S;  Power  Co.); 
Protoplasm,  Plant  Life,  Molds,  Etc.:  Human 
Spermalozoae  under  inlluence  of  drugs  (for  New 
York  producer):  Studio,  Camera  i-  Sound  (Nell 
Dorr  Films.  SLIDEFILM:  Series  of  17  on  use  of 
tools  (Stanley  Tools):  2  slidefilms  (The  J.  M.  Ney 
Company)  on  Dental  Techniques  in  color. 


Massachusetts 

BAY   STATE   FILM   PRODUCTIONS,    INC. 

35  Springfield  Street,  .\gawam,  .Massachusetts 
Mail  .Address:  Box  129,  Springfield,  Mass. 
Phone:  Republic  4-3164 
Date  of  Organization:  1944 
Morton  H.  Read,  President 
David  D,  Doyle,  Vice-President  (Sales) 
Eugene  N.  Bunting,  Vice-President  (Production) 
Harold  O.  Stanton,  Vice-President  (Television) 
Merrill  K.  Sweetman,  Account  Executive 
Lowell  F.  Wentworth,  .iccounl  Executive 
Branch:  80  Boylston  Street,  Boston.  Mass. 
Phone:  Hancock  6-8904 
David  Do)le,  Vice-President,  in  charge 
SERVICES:  Commercial  and  television  motion  pic- 
tures   and    slidefilms.    Service    available    to    other 
producers  in  fields  of  animation,  sound  recording, 
printing  and  motion  picture  photography,  includ- 


BAY    STATE    FILM    PRODUCTIONS,    INC. 

ing  use  of  sound  stage,  Scolchtrack  magnetic  lami- 
nation process.  FACILITIES:  Mitchell  &  Maurer 
cameras:  lighting;  portable  generator;  Maurer 
16ram  multiple  track  recording:  synchronous  mag- 
netic recording:  Depue  printing  equipment;  16mm 
bhack  and  white  developing;  20  technicians;  art  and 
creative  starts. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICnURES:  Tips  on  Tiling  (.Monsanto 
Chemical  Company);  Taking  the  Guessu'ork  Out  of 
Brakework,  This  Is  the  Ansirer  (Raybestos  Division 
of  Raybestos-Manhattan,  Inc.);  World  at  Your 
Doorstep  (Fuller  Brush  Company);  Bird  in  the 
Hand,  As  Good  As  It  Looks  (Dewey  and  .'Umy 
Chemical   Company);    Shoie    Window   of   the  East 

(Eastern  States  Exposition);  Symbols  To  Live  Ii\ 

(Barre  Granite  .Association);  Milestones  (Gilbert  & 
Barker  Manufacturing  Company);  Automatic  Die 
ing  Machines  (Henry  S:  Wright.  Division  of  Emhart 
.Manufacturing  Co.);  Pattern  for  Profits  (Rock  of 
Ages  Corporation);  Design  for  Sentiment  (Rust 
Craft  Publishers);  The  .illen  Story  (Allen  Manu 
facturing  Co.);  Accuracy  to  the  XD  Degree  (New 
Departure  Division,  General  Motors);  The  Many 
Faces  of  Rhode  Island  (Rhode  Island  Development 
Council).  SLIDEFILM;  Framework  for  Sales 
(.American  Optical  Company).  TV  COMMER- 
CI.ALS:  106  commercials  produced  in  1955.  TV 
FILM   SHO\VS:    Between    Ourselves.   Good   Nezus 

(United    Church    of    Canada);    Speaking    Freely 

(Congregational  Christian  Churches). 

MARTIN    BOVEY   FILMS,   INC. 

115  High  Siriet,  Cliclmsloid.  Massachusetts 

Phone:  Glenview  2-9755 

Date  of  Organization:   1949 

Martin  Bo\ey.  President 

Martin  Bovey,  Jr.,  Treasurer 
SERVICES:  Production  from  script  to  screen. 
Specialize  in  documentary,  travel,  sport,  wild  life 
and  conservation  films.  Subcontracting  work. 
FACILITIES:  Cutting  room:  dark  room  and  film 
vault.  Complete  equipment  for  the  production  ol 
16mm  color  sounti  motion  pictures. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  .M,n\lund  .Mornings,  Big 
]Vhite  Water,  Canada  from  Sea  to  Sea  (.Minne- 
apolis-Moline  Co.).  Other  films  in  production,  not 
vet  titled. 


DEKKO   FILM   PRODUCTIONS,   INC. 

126  Dartmouth  Street,  Boston  16,  Massachusetts 

Phone:  KEnmore  6-2511 

Date  of  Organization:  1946 

Joseph  Rothberg,  President  and  Treasurer 

Jerry  T.  Ballantine,  Vice-President 
in  Charge  of  Production 

Plynn  E.  Williams,  Art  Director 

Carol  Hourula,  Office  .Manager 
SERVICES:  16mm  and  35mm  production  services 
and  slidefilms  for  education,  science,  industry  and 
television.  F.ACILITIES:  Complete  sound  studio, 
multichannel  magnetic  re-recording,  editing  and 
projection  rooms,  anim;itioii  ;uKi  art  dept..  cre;iti\e. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICIURES:  The  Story  of  Brandeis 
University  (Brandeis  University);  Ultrasonic  In- 
spection (Sperry  Products,  Inc.);  United  Com- 
munity Service  (1955  Campaign  films);  Continuous 
.Motion  Top  Closure  Machine  (Pneumatic  Scale 
Corp.,  Ltd).  SLIDEFILMS:  The  West  J'irginia 
Story'  (State  of  West  A'irginia):  Closing  Strategies, 
Building  Values,  Why  People  Buy  (Howard  Lewis 
S:  Co.). 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


6TH     ANNUAL     PRODUCTION      REVIEW 


Keys  to  the  Effective 
Use  of  Your  Most 
Dependable  Buyer's  Guide 

LISTING   STANDARDS   ARE   DEFINED 

THE  BASIC  PURPOSE  of  this  1956  Annual 
Survey  and  of  the  listings  on  the  following 
pages  is  to  furnish  a  dependable, 
comprehensive  Buyer's  Guide  to  the  recognized 
producers  of  motion  pictures,  slidefilms  and 
other  audiovisual  media  for  business, 
government,  trade  and  association  groups. 

In  sharp  contrast  to  the  many  hundreds 
of  unchecked  "studio"  names  which  embellish 
the  pa.ges  of  city  directories,  these  pages 
include  only  the  listings  of  established 
lirms  who  have  willingly  supplied  essential 
details  about  their  key  personnel,  facilities, 
date  of  organization  and  the  services  they 
believe  themselves  qualified  to  provide. 

M5  companies  in  the  United  States  and  7 
Canadian  firms  have  complied  with  our 
own  veiy  extensive  survey  efforts  which  began 
in  late  '55  and  continued  through  presstime 
on  this  issue.  No  charge  or  obligation  of 
any  kind  was  imposed  on  companies  for 
listing  in  these  pages,  excepting  to  fulfill  our 
minimum  client  reference  requirements  for 
an  unqualified  listing. 

Only  23  U.S.  firms  are  designated  by 
the  asterisk  (*)  in  the  .Alphabetical  Index 
on  tlie  opposite  page.  This  usually  indicates 
insufficient  client  refeiences  furnished. 
For  the  guidance  of  the  buyer,  we  required 
that  a  minimum  of  five  business  motion 
pictures  and  or  slidefilms  be  listed  by  title 
and  sponsor.  A  few  concerns  (*•)  were  unable 
to  comply  for  good  reasons:  they  were  new 
companies  or  proprietor  organizations 
devoting  themselves  to  fewer  special 
projects  utilizing  their  full  resources  during 
the  past  year. 

While  television  film  production  has 
become  an  important  part  of  the  total 
activities  of  these  specializing  companies, 
TV  commercials  were  not  considered  adequate 
references  in  themseh  es.  Longer  television 
films  provide  interesting  visual  evidence  for 
the  buyer  but  primary  interest  remains 
in  direct  production  for  internal  or  external 
business  use  and  in  the  facilities  and 
personnel  readily  available  to  duplicate 
such  efforts  by  listed  companies. 

Wherever  possible,  all  branch  facilities 
and  sales  offices  of  these  organizations 
have  been  listed.  In  fact,  in  a  few  instances; 
companies  maintain  complete  studio  facilities  at  two 
or  more  locations  as  in  the  case  of  some 
New  York,  Chicago  and  Hollywood  firms. 
Otherwise,  most  branches  are  sales  offices. 

Sponsors'  continuing  help  and  the  many 
letters  and  calls  which  have  followed  previous 
.Annuals  are  gratefully  acknowledged. 


91 


iORATOK.>i     =     ,        ...     - 
21    West    46th    Street,    New    York    36,    New    York 

A  DIVISION  OF  J.  A.  MAURER.  INC. 


In    everything,   there     is    one     best    ...    In    film    processing,  Ifs    Precision 


92 


BUSINESS      SCREEN      MAGAZINE 


NEW  ENGLAND:  Massachusetts 

DEPHOURE  STUDIOS 

782  Conimonwealtii  A\t-..  Ilostoii   I,"i.  Mass. 
Phone:  BEacon  2-5722 
Date  of  Organization:   1935 
Joseph  Dephoure,  Producer  &  Owner 
Milton  L.  Levy.  Executive  Director 
Robert  Kimball.  Richard  Wolf.  Da\  id  Dowlins. 
Paul  Coughlin.  Camera  i~  Production  Dept^ 
Estelle  Davis.  Office  Manager 
SERVICES:     Industrial,    docinnent;n'\.    business, 
public    relations    and    training    films,     slidefilms; 
slides:    television   commercials  S:   productions:    hot 
press   titles:    printing:    processing    pos.   it:    neg.    re- 
versal: news  coverage.     F.ACILITIE.S:  Sound  stage 
35  X  60:  MR  lights:  35mm  camera:    1   Kinun  sound 
cameras;   5   16mni  cameras:    Houston   .Mod.   22  re- 
versal processing.  Neg.  SL-  Pos.  processing  machine: 
2  16mm  synchronous  recorders;   niimm  svnch  re- 
corder;  >4-in.  tape  recorders;   Maurer  6  track  film 
recorder.     16"    turntables:    crane    dollv    &    tracks: 
projection    room;     16mm    &    35nmi    projectors:    .i 
editing  rooms:  color  &;  bSjw  printing,  artwork,  ani- 
mation, script  department:  television  kinest oping. 
RECENT      PRODUCTIONS      AND      SPONSORS 
MOTION     PICTURES:     A     Place    for    Courage 
(Liberty  Mutual   Insurance  Co.);   RX  Recreation 
(National  Recreation  .Ass'n.):    On   the   Trot    (Bav 
State  Raceway):  The  Big  R  and  Official  File.  ItFD 
(Westinghouse     Broadcasting     C:o.).     TV     COM 
MERCIALS:  National  Shawmut  Bank  -  Biow  Co.: 
Narragansett  Brewing  Co.  —  Cunningham  &  \V':dsh: 
Red  Cap  Refresh-R  —  Chambers  X;   Wiswell.    Inc.: 
Hanley  Brewing  Co.  —  Bo.    Bernstein. 


ln.Jfc^IMrJJ9>c:^Mm^^c2 


METROPOLITAN      NEW     YORK 


MASTER  MOTION   PICTURE  COMPANY 

50  Piedmont  Street.  Boston  Hi.  ,M:issacluisetts 

Phone:  HAncock  6-3592 

Date  of  Organization:  1925,  new  owner.  1955 

.\\ner  Rakov,  President  and  Treasurer 

Ir\ing  Ross.  Production  Manager 
SERX'ICES:  Producers  of  commercial  films:  indus 
trial.  TV  commercials,  documentaries,  slidefilms. 
theatre  trailers.  F.VCILITIES:  Sound  recording 
and  filming  studios.  16mm  ;ind  35mm  processing 
laboratory. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICl  URES:  Spar  (Lab  lor  Electronics): 
Millipore  Filter  (Millipore  Kilter  Corp.).  TV 
FILM  COMMERCIALS:  Citslimans  Bakery 
(Harold  Frost  Agency);  Scufjy  Shoe  Polish  (Rein- 
,gold  Co.);  TM-I  Paint  Remover  (Reilly,  Brown  (t 
Tapply).  Incomplete:  onlv  1955  production  refer- 
ences furnished. 


WORCESTER   FILM   CORPORATION 

131  Central  Street.  Worcester  S.  Massachusetts 

Phone:  PL,  6-1203 

Date  of  Organization:  September.  1918 

Floyd  A.  Ramsdell.  Gen.  Mgr.  &  Treasurer 

Weld  Morgan,  President 

Liniwood  M.  Erskine.  Jr..  .i.uislant  Secretary 

Carleton  E.  Bearse.  Sales  Manager 
SERVICES:  Production  of  motion  pictures.  16nun 
sound,  color.  16nnn  and  35mm  theatre  stereo 
motion  pictures:  stills  in  both  regular  and  stereo, 
F,\CILITIES:  CMC  power  truck  to  generate  elcc 
tricity;  highest  quality  light  c(|uipnient  and 
technique;  script  writers:  full  cinier:!  .ind  projec- 
tion equipment, 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PUillRES:  Kon-Toor  Wheel.  .1 
Friend  to  the  Finish  (Behr-Manning):  A  \umeri- 
\caUy  Controlled  .Machine  (M.I, I',,  Cambridge. 
I  Mass.);  A  Modern  Skelp  Mill  (Morgan  Construc- 
tion Co.);  A  Neic  .ipproach  to  Copy  Turning  (New 
Britain  Machine  Co.). 


ACADEMY   PICTURES,   INC.  I 

588  Fifth  .\venue.  New  York  36,  N.V.  " 

Phone:  PL  7-0744    (NYC) 

Branch:   433   South   Fairfax  -\ve..   Los   Angeles 
36.  California 

Phone:  WEbster  1-8156 

Date  of  Organization:  1949 

l-(l\\;nd  I..  Ciershman.  Pre.iident 

C.  Mor;iv  Foutz.   Vice-President 

George  S.  Cladden,  Executii'e  Vice-President 

William  P,  T\tla,  Vice-President 
SER\'ICES:  -\nimated  T\'  commercials,  motion 
pictures,  sound  slidefilms,  filmographs,  film  strips, 
F.\CILn  lES:  ,'\rt  studio,  animation  stand,  private 
projection  room,  full  animation  stafl^.  creative  mo 
tion  picture  staff. 

RECENT      PRODUCTIONS      AND       SPONSORS 

(Only  television  commercials  submitted) 

T\  CO.\I.\IERCI.\LS:  For  Campbell  Soup  Co. 
(Franco-.Ymerican  Spaghetti);  Ford  Motor  Co. 
I  Ford  Cars);  Hudson  Paper  &  Pulp  Co.  (Hudson 
Paper  Napkins);  P.  Lorillard  Co.  (Old  C.iih\  Ciigar- 
ettes);  General  Electric  Co.  (General  Elei  trie  Lamp 
Div.);  R.  J.  Reynolds  Tobacco  Co.  (Camel  Cigar 
ettes):  Bristol-Meyers  Co.  (Sal  Hepatica);  Post 
Cereal  Div.  of  General  Foods  Corp.  (Post's  Sugar 
Crisp);  C:hevrolet  Motor  Di\.  of  General  ^^otors 
Corp.  (Chevrolet  Used  Cars);  U.S.  Steel  Corp. 
(U.S.  Steel  Products);  General  Baking  Co.  (Bond 
Bread);  .Vmana  Refrigeration.  Inc.  (.\mana  Re- 
frigerators and  Home  Freezers):  Standard  Brands. 
Inc.  (Royal  Gelatin  Dessert);  Shell  Oil  Co.  (Shell 
Gasoline):  Bosco  Co.  (Bosco);  Gillette  Co.  (Gillette 
Razors);  Procter  S;  Gamble  Co.  (Camay  Soap): 
Hawley  &  Hoops.  Inc.  (M  &  M  Candies):  .\raerican 
Tel.  &  Tel,  (N,Y,  Telephone  Co,);  Gulf  Oil  Corp. 
(Gulfpride);  P.  Lorillard  Co.  (Muriel  Cigars): 
Svhauia  F'lectric  Products.  Inc.  (Sylvania  TV); 
Beech-Nut  Packing  Co.  (Beech-Nut  Gum);  Delco- 
Remy  Div.  of  General  Motors  Corp.  (Deico  Bat- 
teries); Birds-Eye  Div.  of  General  Foods  Corp. 
(Birds-Eye  Frozen  Foods). 

AFFILIATED   FILM   PRODUCERS,   INC. 

liil  K.iM  3Sth  Street.  New  York  Hi.  X.Y. 

Plione:  MUrray  Hill  6-9279 

D.iie  of  Organization;   1946 

Willard  Van  Dyke.  Secretai\ 

Ir\ing  Jacoby,  Treasurer 
SERXICES:  Script  to  finished  film.  Specialties: 
documentary  and  educational  films.  FACILI- 
riES:  Production  equipment;  editing  depart- 
meiu:  directors  and  script  writers. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICIURES:  .Minor  Leaguer  (Omni- 
bus), There  Is  a  Season  (Ford  Motor  Co,);  JVhite 
Hooves  (Government  of  Puerto  Rico);  .i  Family 
Affair  (.Mental  Health  Film  Board):  Who's  Right 
(McGniw-Hill  Book  Co.). 

PAUL  ALLEY  PRODUCTIONS 

619  West  54th  Street.  New  York  19,  N,Y. 

Phones:  JUdson  6-2393-4 

Date  of  Organization:   1949 

Paul  .Ylley,  President 

B.irrett  .\llev,  Vice-President 

M,  R,  .YUey,  Treasurer 
SERVICES:  Production  of  public  relations,  adver- 
tising, sales,  training,  television  and  documentarv 
films  in   16mm  &  35mm  black  S;  white  and  color. 
Complete    writing,    filming,    editing,    jjroduction. 


PAUL     ALLEY     PRODUCTIONS 

F.ACILITIES:  Screening  room,  editing  rooms,  labo- 
ratorv.  all  on  one  Hoor:  studios  as  required:  16  and 
35mm  cameras,  sound,  lights. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PlCrURES:  America's  Favorite  Boat 
Ride  (Circle  Line  Sightseeing  Yachts);  Public  Re- 
lations (Standard  Oil  Company  (N,J.);  Chrysler 
Xeu'sreel  (Chrysler  Corporation),  Incomplete:  only 
1955  production  references  submitted, 

AMERICAN   FILM   PRODUCERS 

Killll  Bro,id\v,iy,  New  \ork   19,  N.Y. 
Phone:  PLaza  7-5915 
Date  of  Organization:   1946 
Robert  Gross.  Executive  Producer 
Lawrence  .A.  Glesnes.  Executive  Producer 
Fr.iuk  W.  Miidden.  Chief  of  Editorial 
Sheldon  .Ybromowitz,  Production  Control 
.Nhideline  Stolz,  Office  Manager 
SERVICES:    .Motion    pictures,    16mm    and    35m!n. 
color  and  black  and  white;  and  slidefilms.  Special- 
ties:  industrials,  sales,  public  relations,  television, 
education,    training,    medicals,    documentary    and 
merchandising,     FACILITIES:     Complete     16mm 
and  35mm  camera,  lighting  and  sound  production 
etjuipment;    three  cutting  rooms,  screening  room, 
shooting   stage;    special    effects;    animation;    story- 
board  personnel,  script  writers, 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PIC  IT' RES:  Sage  (Lincoln  Laboratorv, 
Massachusetts  Institute  of  lechnology);  lM-99 
Weapons  System  (Boeing  .Airphme  Company); 
Cirounds  .-lids  to  .-iir  Xavigation  (U.S.  Navy): 
Fruitful  Older  Years  (Medical  and  Science  Com- 
munications .\ssociates.  Inc.);  The  Soldier's  Hour 
(LI.S.  .\rmy);  System  Training  Program  (Rand 
Corporation):  The  STP  Training  Team  (Rand 
Corporation):  Inertial  Guidance  (Arma  Corpora- 
tion). TV  COMMERCIALS:  For  Duff's  Cake  Mix, 
Benclix  Crosley.  Viv  Lipstick.  Ipana  Toothpaste  — 
produced  for  advertising  agencies:  Doherty.  Clif- 
ford. Steers  &  Shenfield.  Inc.;  Earle  Ludgin  &  Com- 
pany; Leo  Burnett  Cm..  Inc.;  Carlo  \'inti. 


Americana  Productions,   Inc. 

424    .Madison    Ave..    New    York    17.    N.Y.    Phone: 
PLaza  8-2740. 
(see  complete  listing  in  Indiiuiapolis  area) 


ANIMATED   PRODUCTIONS,   INC. 
(Al    Stahl    Productions) 

1600  Broadway  New  York  19.  \.\. 

Phone:  CO  5-2942 

Date  of  Organization:  December.   1949 

.\1  Stahl.  President 

Gerard  Pick.  Direttor  <d  Pmdiii  litm 

Don  Lang.  .Manager 
SERX'ICES:  Production  ol  TV  animated  and  live 
LrMumercials.  .\rmy.  Na\y  and  industrial  anima- 
tion films.  niulti]>l;ine  ;inimation.  F.ACILITIES: 
16-35  Oxberr\  aniuiiition  cameras  and  animation 
stand,  multiplane  ;inim;ition  st:uid  ;ind  optical 
printer.  2  NC;  .Mitthell  35mm  c;imeras  for  product 
photogT;iph\.  Small  stage  and  editing  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  PICU'RES:  r.S.  Steel  Home^  {HBDO); 
Fedders  .-lirconditioners  (BBDO):  se\eral  films  for 
.■\rmy  8;  Navy.  TV  COM,MERC:iALS:  Coty  (Frank- 
lin Bruck):  Reveton  (Norman.  Cir;iig  ii:  Rummel); 
Buich    (Kudner):  ]et  Ignition  Co.    (Direct). 

Incomplete:  Only  1955  references  submitted. 


(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


6TH     ANNUAL     PRODUCTION      REVIEW 


93 


JM^49  CJ  iM^ifi  C3 


NEW     YORK 


•5f 

AUDIO   PRODUCTIONS,    INC. 

1-ilni  (ifiULT  liiiil(iiii'4 

6S0  Ninth  Avemic.  New  Vi)ik  'iH.  N.V. 

Phone:  PLaza  707(")() 

Dale  of  Organization:   Hl.f.S 

Frank  K.  Spciclcll.  PresidetU 

Herman  Roessle.  Vice-Prt'sident 

Lawrence  \V.  Fox.  Treasurer 

Peter  J.  Mooney.  Secretary 

Sheldon  Nemeyer.  Sales  Manager 

PRODICF.R-DIRECTORS 

L.  S.  Bennetts  Harold  R.  Lipnum 

Alexander  Gansell  H.  E.  Mandell 

Louis  A.  Hanousek  Earl  Peirce 

Erwin  Scharf 
SERVICES:  Motion  pictures  only,  all  commercial 
categories.  Specialties:  public  relations,  sales  pro- 
motion, merchandising,  training,  medical,  techni- 
cal and  educational  motion  pictures.  F.ACILI- 
TIES;  Both  silent  and  sound  studios;  six  cameras 
and  lighting  equipment:  mobile  units  for  location 
work  with  tape  recorders:  permanent  staff  in  all 
departments,  writing,  direction,  editing,  animated 
thawing  and  optical:  Ki  ,<:  S.inira  projection  room: 
two  optical  printers:  editing  equipment:  zoom 
stand  for  trick  work:  machine  shop:  extensive  film 
and  nuisit  library  cleared  for  tefevision. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.\1C)1  ION  f'fCTURES:  Cull  DriCiissmns.  Ao  ll'/(- 
nesses,  Near  Misses  (.American  Tel.  S:  Tel.  Co.); 
Cyclone  Furnace  (Babcock  &  Wilcox);  Pipe  for 
Modern  Living  (Brown  Co.):  Water— Wealth  or 
Worry?  (Cast  Iron  Pipe  Research  .Assn.);  Story  of 
A  Slur  (Deering-Milliken):  Handling  Elhyl  Fluid 
(Ethyl  Corporation);  Introduction  to  Someone 
You  Know  (Luxene.  Inc);  Health  and  Safety  for 
You  (McGraw-Hill  Book  Co.):  Ge(  on  the  Band 
Wagon,  Cutting  Fluids.  County  Agent  (Texas  Co.); 
More  Than  Meets  the  Eye  (Western  Electric  Co.): 
Continuing  Series  of  Technical  Films  (U.S.  Navy). 
TV  COMMERCIALS:  For  N.  W.  Ayer  &  Son. 
Benton  &  Bowles.  Cunningham  &  Walsh.  Dancer- 
Fitzgerald-Sample.  J.  ^Valter  Thompson.  Young  S; 
Rubicam. 


GEORGE   BLAKE   ENTERPRISES,   INC. 

ItiUl)  Broadway.  New  \(irk.  N.V. 

Pfionc:  Circle  7-2261 

Date  of  Organization:  I'i'ii) 

Jean  Blake.  President 

Philip  Frank,  lice-President  (Sales) 

Richard  Donner,  Vice-President  (Production) 

Robert  Jacques.  Supervising  Editor 
SERVICES:  Producers  16mm  S;  35mm  TV  film 
commercials,  industrials,  animated  and  Use  action. 
F.ACILITIES:  Air  conditioned  studios.  16  It  .S.'jmm 
B/W  and  color.  .Animated  &  live  action  films.  On- 
location  shooting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIIO.N  l'IC:i  LRtS:  Mirror  in  the  Mountaui 
(BBD&O  and  .American  Tobacco  Co.):  Hey  Charlie 
(Consolidated  Edison).  TV  COMMERCIALS: 
For  .Amoco,  .\nacin.  Armstrong  Linoleum.  Bi-So- 
Dol.  Blue  Bonnet.  IJromo-Seltzer,  Camels,  Chef 
Boy-ar-dee,  C;heerios,  Chevrolet,  Consolidated  Edi- 
son, Delco,  Encore.  Ford.  Gaines.  General  Electric, 
Glim,  Lucky  Strike,  Palmolivc  Soap.  Post  Cereals. 
Only  1955  references  submitted. 

"5s*  this  symbol,  appearing  over  a  pro- 
ducer's listing,  indicates  that  display  advertising 
containing  additional  relerence  data  appears  in 
other  pages  ol  this  Proiluction  Review. 


JOHN    BRANSBY    PRODUCTIONS 

186U  Brci.idw.iy.  .New  Sork  i;;(.  N.\. 

Phone:  Judson  6.2600 

Dale  of  Organi/:ition:    1936 

John  Bransbv.  Production  Manager 

Mae  Reynolds.   Treasurer 

Jack  C:impbell.  Script  Director 

Philip  Sanlry.  Art  Director 

Tom  Draper,  Director  of  Photography 

SERVICES:  Complete  production  of  industrial, 
travel  sales  and  training  films:  I6mm  or  35mm. 
color  or  black-and-white.  F.ACILITIES:  Com- 
plete location  equipment  for  photography  and 
sound.  Full  equipment  for  industrial  and  location 
lighting.  .Animation  photography,  complete  film 
editing  service. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  (jperalion  /i.  Oppor- 
tunity Vnliniiled  (Esso  Standard  Oil  Company): 
Scenic  Kentucky  (Standard  Oil  Company):  Carib- 
bean Sunshine  Cruise  (Cunard  Steamship  Com- 
pany): Bridge  of  the  Americas  (Esso  Standard  Oil. 
S.A.). 

BRAY  STUDIOS,   INC. 

729  Seventh  .Avenue,  New  York  19.  NY. 

Phone:  Circle  5-4582 

Date  of  Organization:  1911 

J.  R.  Bray,  President 

P.  A.  Bray,  Vice-Pres.  i-  Production  Mgr. 

.M.  Bray.  Treasurer 

Wm.  Gilmartin.  Production  Manager 

Max  Fleischer.  Bray-Fleischer  Div. 

B.  D.  Hess,  Distribution  Manager 

SERVICES:  Industrial  sales  and  job  training  mo- 
tion pictures  and  slidefilms;  training  films  for 
U.S.  .Armed  Forces;  theatrical;  educational;  ani- 
mated cartoons  and  technical  subjects;  television 
films,  film  distribution.  F-ACtLfTIES:  .Studio 
equipment  for  all  kinds  of  motion  pictures  and 
slidefilms.  sound  and  color;  animation  depart- 
ment: production  crews,  artists,  script  writers: 
film  librar\. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  I  ION  PICIURES:  Ojicuiliiin  Sun'ival  (Swit- 
lik  Parachute  Co.);  Packing  and  Maintenance  of 
Parachutes  (Switlik  Parachute  Co.):  The  Doctor 
Examines  Your  Heart  (Cooperation  with  .Ameri- 
can Heart  .Association).  Only  1955  production 
references  furnished. 

CALHOUN   STUDIOS,    INC. 

266-268  East  78th  Street,  New  York  21.  N.Y. 
Phone:  LEhigh  5-2120 
Date  of  Organization:   1930 
Brian  Calhoun.  President 
Paul  .A.  Goklschmidt,  Vice-President 
Dietlinde  Ruber,  Secretary-Treasurer 
Howard  .A.  Kaiser.  Director  of  Production 
Charles  Gennell,  Sales  Manager 
SERVICES:    Production   of   T\'   series,    induslrial- 
eduiaticmal.  T\'   film   commercials,   slidefilm   pro- 
ductions.    FACILITIES:    35'    x    70'    Sound    stage 
(air  conditioned).   16  k  35mm  cameras,  projection 
room,  tutting  rooms,  completely  equipped  sound 
control  room  —  tape,  film  and  disc  recorders.  Fear- 
less   Dollv.    MR    boom,    all    lighting    equipment. 
Fully  e<|iiipped  still  darkroom. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIIO.N  I'K.irRES:  Salt  l\ater  Rodcn  (I'liillip 
Morris):  Fun  Tailed  i-  Jet  Action  (Seagr:im'.s): 
Grouse  Hunt  (Travelers  of  Hartford).  lELE- 
\ISION:  For  N.V.  Dailv  .Mirror  (Dailv  Mirror 
Youth  Program).  TV  COMMERCIALS:  For 
ESSO  -  MiCaini  Eriikson  (Take  This  Tl/i.  Vilunc). 


CAMPUS   FILM   PRODUCTIONS,   INC. 

M  Last  53rd  .Street,  New   ^tiik  22.  N.\. 

Phone:  PLaza  3-3280 

Date  of  Organization:    1934 

Nat  Campus.  President 

Rr)bert  Braverman.  Production 

Ralph  Schoolman,  Scenario 

Edward  P.  Hughes.  Photography 

Jules  Krater.  Editing 

Da\'e  Sherman.  Art 

SERVICES:  Motion  pictures  and  slidefilms  It 
business,  government  and  welfare  agencies;  ah 
various  film  services  separately;  including  Iran 
laiions.  sound  tracks:  finishing  service  for  coi' 
pany  photographed  films;  distribution  ser\ic 
F.ACILITIES:  Complete  studio,  on-location  e(|ui| 
ment  and  creative  staff. 
RECENT  PRODUCTIONS  AND  SPONSOR 
MOTIO.N  PICTURES;  Flo-.ring  Soluh  (Esso  R 
search  &  Engineering  Co.):  A  job  for  joe  {.Soiiil 
em  Railway  System);  I'ictory  Over  Scours  (Ch:i 
Pfizer  &  Co);  Out  of  the  Shadows  (Federation  i 
|ewish  Philanthropies):  They  Go  To  Live  (N 
tional  Jewish  Hospital  at  Denver);  Bronchofiulm, 
nury  Segments,  Part  1  (Pfizer  Laboratories);  Sloan 
Delaware  Sell-E-Vision  (Cappel-McDonald  Co 
Advanced  Concrete  Pavement  (Rail  Steel  B: 
.Assoc);  Radio  Set  AS /GRC-19,  Familiarization 
Trouble  Shooting,  Radio  Transmitter  T-195,Rudi 
Receiver  R-392-URR  (U..S.  .Army  Signal  Corps). 


CARAVEL   FILMS,   INC. 

730  Fifth  .Avenue.  New  York  19.  N.Y. 

Phone:  Circle  7-6110 

Date  of  Organization:   1921 

Studio:  Hempstead.  Long  Island 

D:ivid  I.  Pincus.  President  and  Treasurer 

Calhoun  McKean,  Vice-President  i-  TV  M^ 

F.  Burnhara  MacLeary.  lice-President 

.Albert  Z.  Carr.  Vice  President 

Thelma  L.  .Allen,  Vice-President 

Claire  \'.  Barton,  Secretary 

Mauri  Goldberg,  Production  Manager 

David  Kreeger.  Studio  Manager 

Jack  Semple,  Head  Animntion  Dept. 

Lawrence  Kreeger.  Editing  Mgr. 

Charles  Moore.  Manager.  Still  Photograph 

SER\'1CES:   Sales,  dealer  and  vocational   trair 
motion  pictures;    public  relations,  personnel   i 
tions,  educational,  religious  films;   television  i 
mercials;    slidefilms,    transparencies,    stage    pn 
tations.     field     surveys,     documentaries.     F'.ACU 
TIES:   Our  motion  picture  studio  at   Hem])sii.M 
L.I.,  N.Y.  headquarters  have  slidefilm  studio,  tii 
ting    and    screening    rooms,    art.    animation    .in 

cipticil     ellolS    tlel),!!!!!!!!!!-.- 

RECENT  PRODUCTIONS  AND  SPONSOR 
MOI  ION  PlCTl'RES:  You  Are  the  Star  (Allu 
Stores  Corp.):  Look  to  the  Stars  (Calvert  Distillii 
Corp.);  Outposts  in  the  .indes  (National  Luthir.i 
C:ouncil);  The  Goal  and  the  Way, Mr.  J.  C.  Pcnn, 
Convention  Film  (J.  C.  Penney  Co.):irn/c  1  m 
Own  Tickets,  \ew  Mobilgas  for  More  Miles  /" 
Gallon  (Soconv  Mobil  Oil  Co..  Inc.);  U.S.  ^ 
Training  Films  (U.S.  Navy).  SLIDEFILMS:  / 
the  Xation's  Top  Shoe  Sellers  Sell  (Brown  M' 
Co.);  The  Golden  Years  (Berkshire  Knitting  (  ' 
The  Seamless  Point  of  Vietc  (Hanes  Hosim 
Long  Lives  the  King  (U.S.  Rubber  Co.);  Hair  " 
Xation's  Top  Silver  Sellers  Sell  (Towle  MIg.  I  ■' 
FV  CO.M.MERCIAI.S:  For  Gillette  Saletv  R.i/" 
American  C:haracter  Doll.  Minn  Mist.  N:inIi.  Kth 


94 


lUSINESS     SCREEN      MAGAZlNI 


ZARAVEL        FILMS,       INC. 

iiator.  Hood  Milk.  Gt-ritol,  Niron,  Sominex,  Zaru- 
iiin.  Ril/  C:r;ukers  (NBC),  Wizard  Hair  Sprav. 
|\nicrican  Standard.  Hartford  Electric.  Johns- 
vlan\ille.  Fab.  W'estinghousc.  Stera  Kleen.  Ehler's 
Coffee.  U.S.  Savings  Bonds.  Socony-Mobil,  Good- 
'ear.  Bufferin.  Packard. 


COLEMAN  PRODUCTIONS 

56  West  4'nh  Street.  New  ^ork  ;56.  X.V. 

Phone:  Murray  Hill  7-9U2IJ 

Date  of  Organization:   193."i 

Harry  L.  Coleman,  President 

John  Peterson.  Director  of  Photography 

Donald  Kerne.  Editor 

J.  Brown,  Sound 

H.  Gray,  Scripts 

G.  K.  David,  Sates  Co-ordiniitor 
ERVICES:  Complete  productions  of  16mm  and 
5mm  motion  pictures  in  color  and  b&^^■  for  in 
ustry.  commerce,  medical  profession:  sales,  public 
elations.  training,  travel,  documentarv:  television, 
Ind  shorts. 

JECENT  PRODUCTIONS  AND  SPONSORS 
llOTION  PICTURES:  Beaul\  ni  I'ne  Dimensions 
Lilly  Dache.  General  Beauty  Products):  Radar 
'onquers  Weather  {RC.\  Radar  Division):  Pre- 
iew.  Winter  Olympics  (Pan  .\nierican  World  .\ir 
,ays):  Sperry  Integrated  Instrument  System  (Sperrv 
JyToscope  Co.);  Highlights  of  Mexico  (.American 
Express). 


COLOR   ILLUSTRATIONS,   INC. 

4  East  48th  St.,  New  York  17,  N.V. 

Phone:  MU  8-2460 

Date  of  Organization:   1937 

Victor  H.  Sandak.  President 

Josef  C.  Stern.  lice-President 

Harold  J.  Sandak.  Secretary-Treasurer 
ERVICES:  Specialists  in  the  field  of  visual  pre- 
ntations.  with  emphasis  on  the  production  and 
sproduction  of  color  film  strips,  slides,  and  trans- 
arencies.  Complete  art  facilities.  F.ACILITIES: 
lost  modern  studio  and  laboratory  equipment. 
ECENT  PRODUCTIONS  AND  SPONSORS 
iLIDEFlI,.\lS:  Joe  SrlhceU  Solves  a  Problem 
iHiram  Walker);  The  Woman  in  Your  Future, 
t'hicli.  Accouslical  Material  (.Armstrong  Cork 
to.):  Operation  Home  Improvement  (Operation 
pome  Improvement);  Action  (Life  Magazine- 
rime.  Inc.):  VISU.ALC.A.ST  presentations  for  Life 
Magazine.  COLOR  TV  SLIDES  8:  TRANS 
-ARENCIES:  For  The  National  Broadcasting  Co. 
omplete  set-ups  of  displays  for  advertising  for 
ational  Carbon  Co..  Durkee  Famous  Foods.  Per- 
)nal  Products  Corp. 


4f 

ROBERT   DAVIS   ASSOCIATES,   INC. 

21  East  63rd  Street,  New  York  21.  N.Y. 

Phone:  TEmpleton  8-8410 

Date  of  Organization:  1952 
I    Robert  F.  Davis,  President 
I    Wilbiu-t  E.  Davis,  Production  Manager 
I    Henwar  Rodakiewicz,  Director 

Mabel  Henderson,  Office  Manager 
I    Bettina  Bolegard.  Set  Design  i-  Stylist 
pR\'ICES:   Motion  picture  and  slidefilm  produc- 
lon.    specializing    in    public    relations    and    sales 
aining.     F.ACILITIES:    .AH  motion   picture  pro- 
uction  equipment,  editing  rooms,  studio  rental. 
lECENT      PRODUCTIONS      AND      SPONSORS 
[lOTION  PICTURES:   Recipe  for  Leisure,  Dash 
\ilms  (Procter  &  Gamble):  Sales  Training  Projects 
IJ.  C.  Penney  Co.):    The  Inside  Story  of  Wash  t 
Year   (E.  1.  duPont  de  Nemours):  Helanca   Yarn 
Heberlein  Patent  Corp.). 


^r 

DEPICTO   FILMS,   INC. 

2.")4  West  54th  Street.  New  York  19.  N.Y. 

Phone:  COlumbus  5-7620 

D.ite  of  Organization:  1942 

John  Hans.  President 

J.  R.  \on  Maur,  Executive  Vice-President 

Charles  S.  Hans.  lice-President 

Carl  V.  Ragsdale.  Production  Manager 
SERVICES:  Specialists  in  the  creation  and  pro- 
duction of  sales  trainin.g  and  sales  promotion  pro- 
grams: includes  research,  consultation,  editorial 
;ind  full  production  services  for  motion  pictures, 
sound  sliclefilnis,  filmstrips.  slides,  vugraph  trans- 
parencies. F.\C:ILIT1ES:  Studio,  art,  technical 
:ininiation.  uitling  and  editing  rooms,  darkrooms. 
RECENT  PRODUCTIONS  AND  SPONSORS 
FlL.M.AGRAl'H  .MOIION  PICTURES:  £t'fiv 
Minute.  Everywhere  (Colgate-Palmolive  Co.);  Power 
to  Protect  (W'estinghouse  Electric  Corp.);  Bigger 
Dollar  in  1956  (ChesebroughPond).  MOTION 
PICITIRES:  Employee  Annual  Report  for  II'H 
(US.  Rubber  Company):  Golden  Triangle  (Blue 
(:o:d).  SLIDEFILMS:  Selecting  a  Pairof  Shoes 
(Westinghouse  Electric  Corporation);  More  Sup- 
port for  a  Winning  Team  (Sinclair  Refining  Com- 
pany); Sell  the  Whole  Umbrella  (.American  In- 
surance Co.):  The  Payoff  Point  (The  Borden  Co.— 
Mince  Meat  Di\'ision):  The  Story  of  Bored  Don 
(1  he  Borden  Company  —  Eagle  Brand  Division); 
Control  .Selection  d-  Application  Course  (General 
Electric  Company  —  series  of  8  films):  Contest 
Award  ScnVs  —  Transformers.  .Arresters.  Fuse  Cut- 
offs. Contest  (General  Electric  Company):  Ouality 
Control  at  RCA  (RCA  lube  Division):  Fortify 
Your  Reputation  (Sylvania  Electric  Products.  Inc.); 
The  (iiant  on  Your  Doorstep  (Sylvania  Electric 
Pnulucts.  Inc.):  The  S6-I.00U  Ansieer  &  The  Champ 
(Owens-Corning  Fiberglas);  Blundering  Blodgelt 
((;c>ngoleum-Nairn.  Inc);  The  Fibre  Rug  Story 
(Clongoleum-Nairn.  Inc.):  Keeping  Sales  Climbing 
(Outdoor  .Advertising  —  Falstaff  Beer):  Do  You  Fill 
Prescriptions  Here  (National  Wholesale  Druggists 
.Assoc,  and  Owens-Illinois  Co.);  T.  .4.  .Merchandis- 
ing llTf,  (Colgate-Palmolive  Company.  A'lST.A- 
R.VM.A:  .Anamorphic  presentations  for  Westing- 
house  Electric  Corporation.  Minute  Maid  Corpo- 
ration. Snowcrop  — Division  of  Minute  Maid  Corp.. 
American  Chicle  Companv.  Soconv-Mobil  Oil  Com- 
p:iny,  CBS  Columbia.  T\'  COMMERCIALS:  For 
General  Motors.  Sylvania  Electric  Products.  East- 
man Kodak  Company.  .Arm  ;<:  Hammer  Sal  Soda. 
"Swel"  Frosting  Mix.  Shell  Oil  Company.  Wizard- 
Wick  (Boyle-Midway). 

D.P.M.  PRODUCTIONS,   INC. 

62  West  45th  Street.  New  York  36.  N.Y. 

Phone:   MUrray  Hill  2-0040 

Date  of  Organization:  1946 

Maurice  T.  Groen,  President 

Ernest  Fischel,  Vice-President  and  Treasurer 

Ronald  T.  Groen.  Vice-President  and  Secretary 
SERVICES:  Industrial,  public  relations,  interna- 
tional travel;  sales  promotion  and  horticultural 
motion  pictures,  TV  shorts  and  commercials. 
F.ACILITIES:  Studios  at  4  AV.  Stanton  Ave..  Bald 
win   (L.I.).  N.Y. 

RECENT  PRODUCTIONS  AND  SPONSORS 
-MOIION  PICrURES:  The  Promise  of  Spring 
(Associated  Bulb  Growers  of  Holland):  Green 
Futures  (American  .Agricultural  Chemical  Co.): 
Flightseeing  Through  Europe  (.Scandinavian  .Air- 
lines System):  Travel  Into  the  Past  (Edward  Gott- 
lieb and  .Associates);  Invitation  to  Europe  (Euro- 
pean Tra\el  Commission):  Welcome  to  Scandinavia 
(Scandinavian  Travel  Commission);  Istanbul.  The 
Magic  City  (Turkish  Information  Office);  Holiday 
in  France   (French  National  Tourist  Office). 


TH     ANNUAL     PRODUCTION      REVIEW 


it. 

DYNAMIC   FILMS,   INC. 

112  W.  89th  Street.  New  York  24.  N.V. 

Phone:    I  Ralalgar  3-6221 

Dale  of  Organization;   1948 

Nathan  Zucker.  President 

Lee  R.  Bobker.  Vice-President 

Lester  S.   Becker,  Executive  Producer.  Produc- 
tion Supervisor 

James   Townsend,   Executij'e   Producer.   Sound 
Supervisor 

Irving  Oshman.  Editorial  Supen>isor 

Sol  S.  Feuerman.  Director.  .Medical  Film  Div. 

Helen  R.  Kristt.  Director,  Film  Distribution 
SERVICES:  Producers  of  16  and  35mm  motion 
pictures  for  industry,  public  relations,  sales  train- 
ing, employee  relations  and  specialized  visual 
presentations.  TV  commercials,  programs  and 
films.  .A1.SO  foreign  language  versions,  editing, 
sound  recording,  photo.graphic  coverage  of  special 
events,  etc.  F.ACILITIES:  Sound  stages,  record- 
ing studios  and  complete  editing  facilities  for  all 
16  &  35mm  motion  jiicture  production,  slidefilms 
.itid  lranscri])tions. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  I'ICIURES:  Southern  500  (Purolator 
S:  .Air  Lift  Co.);  Unforgettable  500  (Perfect  Circle 
Corp.):  Behind  the  Scenes  at  Indianapolis  (Monroe 
Auto  Equipment  Co.):  Ortho-Delfin  (Ortho  Phar- 
maceutical Co.);  .4  Place  to  Live  (National  Social 
Welfare  .Assembly);  .is  Good  .4s  Its  Word  (Pure 
Oil  Company);  Skiing  with  Ernie  McCullough 
(Storm  .Advertising  .Agency);  Visual  Mine  Watch- 
ing (United  States  Navy);  De-Humidified  Storage 
(United  States  Navy):  Waiting  on  Tables  at  Sea 
(United  States  Navy):  Comfy  Takes  a  Giant  Step 
(Comfy  Manufacturing  Co.).  TV  FILMS:  Writers 
of  Today  with  .Arthur  Miller  &  Robt.  Peiin  Warren 
(Educational  lele\'ision  S:  Radio  Center  of  the 
Ford  Foundation);  Music  for  Young  People  (Edu- 
cational T\'  S:  Radio  Center  of  Ford  Fomidation). 
TV  COM.MERC:iALS:  Operalogues  with  Carol 
Longone.  .Also  Bulo\a  Watch  Company,  McCann, 
Erickson,  Feature  Ring  Co..  Coty.  Charles  .Antell, 
Inc..  Bardahl.  Pure  Oil  Co..  Procter  &  Gamble, 
Muscular  Dystrophy  .As.sociation.  Sunbeam  Air 
Conditioners.  Cities  Service.  Ellington  Agency, 
Franklin  Bruck  .\gencv.  Community  Chest.  Boys 
Club  of  -America.  United  States  Chamber  of  Com- 
merce. T..A..A.  Productions.  Kav  jewclrv  Stores. 
♦        ♦        * 

ALAN   SHILIN   FILMS 
(Division   of   Dynamic   Films,  Inc.) 

RECENT       PRODUCTIONS      AND      SPONSORS 

MOIION  I'ICIURES:  The  Right  Hand  of  God 
(F^vangelical  Reformed  Church);  A  Song  of  the 
Pacific.  Heartbeat  of  Haiti,  Coni'ention  Newsreel, 
Inner  City  (Episcopal  Church);  Children  of  the 
Sun  (P.  Lorillard  &  Co.);  Continent  in  Ferment 
(Pocket  Testiment  League);  Voyage  of  Discovery 
(Lutheran  Church):  Prologue  to  Our  Christian 
World  Mission  (Congregational  Christian  Church). 

ELAN-PORTER   PRODUCTIONS,   INC. 

19  \Vest  4jth  Street.  New  York.  N-\  . 
Phone:  Judson  2-1445 
Date  of  Incorporation:    April.   1955 
Riiphael  Elan.  President  and  Gen.  Manager 
Ralph  Porter.  Executive  Vice-Pres.  &  Prod.  Mgr. 
Vachel  Blair,  Director  of  Photography 
Eleazar  Lipskv,  Creative  Director-Writer 
SERVICES:  Film  production  from  pre-production 
through  the  completed  film  for  TV  commercials, 
industrials,  T\'  series,  documentaries,  educational 
films,  etc..   in   black  and  white,  color,   animation, 
and   35mni  or    Ifimm.     FACILITIES:   One  of  the 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


95 


il-*fcnijt4f  c3 


NEW     YORK 


ELAN-PORTER   PRODUCTIONS,   INC. 

larj^esi  sound  st;iKCs  in  the  East,  futiv  equipped 
and  with  Anipcx-FairthiUI  sound,  toniplctf  editing 
room,  screenin*;  r(MMn  and  tlisiiibuiion  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  I'K.irRlS:  /!///;<„;  Dollni  Dull  (flan 
-Manufai Hirers  Institute).  New  (onipanv:  onl\  10.'>.t 
protUution  reference  a\aiiable. 


PETER   ELGAR   PRODUCTIONS,   INC. 

7')  AVest  Ijth  Street,  New  York  36.  N.V. 

PItone:  Judson  6-1870 

Date  of  Organization:  January  1.  1951 

Peter  V.  Elgar,  President 

Julius  Etlelman.  Vice-President 

Jessie  B.  .\damson.  Secretary-Treasurer 

Zoli  X'idor.  Producer-Cameraman 

Donald  S.  Hillman,  Director 

Eva  \idor.  Chief  Editor 
SER\'1CE.S:  Industrial,  public  relation,  religious 
films;  television  commercials,  television  films; 
35mni.  irimm,  black,  white  or  color.  F.ACILI- 
TIES:  tlomplete  editing  and  projection  facilities 
16mm  and  35mm.  100  x  75  x  22'  sound  stage. 
RECENT  PRODUCTIONS  AND  SPONSORS 
\IOI  ION  l']C;i  IRKl:  Tal.s  „)  Hi,ll„un,  (H.,H 
man  Beverage  Company);  Holy  Lund  (F  S:  .\I 
Schaefer  Brewing  C:o.);  Bedtime  tor  Ginnie  (Hames 
Knitting  Mills).  TELEVI.SION  FILMS;  For 
.\nierican  Telephone  .t  Telegraph  and  Sterling 
Drug  Companv. 

ELLIOT  UNGER  &  ELLIOT,   INC. 

114  West  54th  Street.  New  York.  .\.V. 

I'hone;  Judson  6-5582 

Date  of  Organization;  1946 

Stephen  Elliot.  President 

William  H.  linger.  Vice-President 

Michael  Elliot.  Treasurer 

.Mary  Jean  .Mien.  Casting  Director 

\\ra.  .\.  Sohl.  Controller 
SER\ICES;    Producer  of  filmed  TV  commercials. 
F.\CILITIES;    Two    completely    equipped    sound 
stages,  projection  rooms,  separate  sound  reiording 
fariliiies.  workshop,  permanent  crew. 

RECENT       PRODUCTIONS      AND      SPONSORS 

lOnly  television  commercials  submitteci) 

'IV  COM.MERCl.ALS:  Eastman  Kodak  Co.  (J. 
Walter  Thompson);  Chesterfield  Cigarelles  (Cun- 
ningham S:  Walsh);  Campbell's  Soufis  (BBD  &  O); 
Modess  (Young  and  Rubicam);  General  Mills 
(Dancer.  Fitzgerald  &  Sample);  Tide  (Benton  and 
Bowles);  Chrysler  Automobiles  (.McCann-Erick- 
son):  Noxzema  (SSC  &  B);  Spic  X  Span  (Biow, 
Beirn  and  Toigo);  RCA  Victor  (Kenyon  and  Eck- 
hardt);  Imperial  Margarine  (Foote,  Cone  )t  Beld- 
ing);  Hazel  Bishop  (Raymond  Spector);  Morton  s 
Pies  (led  Bates);  (.alio  IVine  (Doyle.  Dane  and 
Bernbach);  Anon   Cosmetics    (.Monroe  Drelier). 

CHARLES   ELMS   PRODUCTIONS,    INC. 

25  \andcrbiU  .\\enue.  Nm  ^.,iL   17.  .N.V. 

Phone;  .MUnay  Hill  6-8877 

Dale  of  Organization;   19.52 

C:iiarles  D.  Elms.  President 

Charles  D.  Elms,  Jr.,  Vice-President 

Ruth  M.  Elms.  Secretary 

Robert  B.  Bacon.  Vice-Pres.  &  Treasurer 
SERVIC;ES:  Producer  of  16  S:  .35mm  motion  pit- 
lures;    70mm    "Bonel"    (wide    screen    professional 
and     commercial     prescntatirms);     slide     motion; 
soiinil  vbili  filiiiv    slide-  presentations;  training  man 


96 


uals  iind  charts.  FACII.IIIES:  Studio  and  nih 
niciil  labor;iloi\.  mobile  unit.  "Bonel"  (anier.i. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MO  1  ION  P1C11RF:S:  The  \e-w  Easy  Combuin- 
tion  iVasher-Drxer  ir  Washing  Demo  (Easv  Wash- 
ing Machine  —  Div.  The  Murray  Corp.);  Stem  Vai 
(Crown  Cork  it:  Seal  Co.);  Master  Shore  Station 
Dei'elopment  Program  (U.S.  Navy):  Introduction 
to  the  Heat  Engine  (Shell  Oil  Co.).  SLIDEFILM: 
The  IVinning  Combination  (Easy  Washing  Ma 
c  hine  —  Div.  of  The  Murray  Corp.). 


/i 

WALTER   ENGEL   PRODUCTIONS,    INC. 

20  West  47ih  Street.  New  York.  N.^  . 

Phone:  Judson  23170 

Date  of  Organization:    1937 

Walter  Fngel,  President 

[oseph  T.  Williams,  Exec.  Head  of  Camera  ^- 
Edilinn  Dept. 

Lorraine  Knight.  Production  Coordinator 

Lionel  Rubin.  Script  Coordinator 
SER\'ICES;  Industrial,  documentary,  educational, 
sales  training  *»:  T\'  commercials,  motion  picttire 
productions;  ]>hoto  tech  animation.  16mni  S:  35nim. 
FACILITIES:  Complete  studio  facilities  lor  single 
.iiul  double  svstem  sound.  l.ocati<)n  film  .<:  soinid 
luiit.  \nimation  and  editing  departmeiiis.  Ml  vt-!t- 
I  oinained  operations. 

RECENT  PRODUCTIONS  AND  SPONSORS 
\I<)I  ION  PICTIRES;  The  Slory  of  .Mill:  rDell- 
wooti  .Milk  Compan\);  How  to  Get  the  .Most  iVein 
from  Your  Tires  (G.M.):  Seconds  to  Sell.  Courtesw 
Sharpshooting  for  Sales   (Sunbeam  Bread). 

FARRELL   &   GAGE   FILMS,   INC. 

213  East  38th  Street.  New  York  16.  N.Y. 

Phone:  ML'rray  Hill  3-8358 

Dale  of  Organization:   1951 

.Matt  F.irrell.  President  i-  General  .\lanager 

C.  Lillian  Farrell.  Secretary 

William  .Mc.\leer.  Vice-President  Jr  Dirrttoy  of 
Photography 

Joseph  Faro,  Production  .Mattager 

C!:irlos  Orta.  Fihn  Editor 
SER\1CTS:  Production  and  distribution  of  souiul 
motion  pictures  and  sound  slidefilms  lor  business 
and  industry.  F.ACILITIES:  Complete  16mm  anil 
35nim  motion  picture  and  slidefilm  production  in 
black  ;incl  white  and  color,  including  scjund  studio, 
magnetic  film  recording,  editing  ser\ices.  sCTijjt. 
foreign  hinguage.  art  work,  animation, 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOllON  PICITRES:  Ilelter  Tomorroir  (\l.imi 
facturing  Chemists  .Association):  Two  Roads  (The 
.\sphalt  Institute);  Strip  Feed  Press  \o.  IS31. 
Transter  Feed  Presses  in  the  .-ippliance  Industry 
(The  E.  W.  Bliss  Company):  The  Renaissance  of 
.-ippalachian  Gas  (New  ^'ork  State  Natural  Gas 
Corp.):  Test  Report  5040  (Burndy  Engineering 
Comjjanv.  Inc.).  Fifteen  5-minule  T\'  shorts, 
eight  1-minute  T\'  spots  for  Hercules  Powder  Com- 
pany. 


FILM   CREATIONS,   INC. 

Hi  Flast  4(lth  Street.  New  York  16.  N.Y. 

Phone:  MUrray  Hill  9-4567 

Date  of  Organization:  1952 

Joseph  M.  Barnett,  President 

William  Cirootly,  Secretary 

Edward  R.  Carroll,  Treas.  d-  Prod.  Director 

Larry  Davis.  Traffic  Manager 

F.dna  P;iul.  Suften'ising  Editor 

Bernard  Hirst henson.  Of}tical  Superi'isor 

Brooke  Smith.  Set  Designer 

Ed  Doiiiielh.  .-Inimator 
SERX'ICES:    Producers  of  television  coninicrcials. 
iiultistrial  films.  icle\ision  programs,  slidefilms  and 


animation,    black   &   white,    lolor.     F.'KCILITIFs 
Completely    equipped    sound    studio,    acouslica]l\ 
treated:  NC  Mitchell.  Portable  synchronous  recoid 
ing  equipment,  editing  iacilities.  Itjmm,  35iiiin  pm 
jection:   anim:ition  and  optical   stand. 
RECENT      PRODUCTIONS      AND      SPONSORS 
.MOTION  PIC  It  RES:   lor  Columbia  Gas  Svsi.  ii, 
C;orporation;   .\moco.   \Ii("s  Producers'  ShowcaM 
(.ohimbia  Broadcasting  Svstem  (pilot  films);  Rave. 
I  \'  C:OMMERCIALS:  lor  .Samsonilc.  Revlon.  P.  i 
N<ident.  Ronson.  Sunbeam  .\ppliances,  Florida  ( 
rus,  Gillette,  (irape  Nuts  Flakes,  Ronzoni.  Serui    i 
&■  .Sedagel. 

FILMFAX   PRODUCTIONS 

III  East  43ril  Street.  New  '^.irk  17.  N.V. 

Phone:  Ml'rray  Hill  7-7758 

Studio  and  Laboratorv:  Station  Plaza,  Bedfonl 
Hills,  N.Y. 

Henry  C:iay  Gipson,  President 

Eloise  \\'alker,  Vice-President  and  Secretary 

Carol  C;ook,  Script 

|ohn  Lencicki,  .irt  Director 

Sewell  Booth.  Producer 
SERVICES:  Educational  filmstrips  and  industrial 
slidefilms.  color,  black  and  while,  silent,  sound. 
FAC:1LITIES;  Specialized  eijuipment  for  filmsirip 
|jroiluclion.  35min  standard  Bell  &  Howell  anima 
iic)n  stand  for  filmstrips.  special  custom  built 
equipment  lor  Kodachrome  duplication. 
RECENT  PRODUCTIONS  AND  SPONSORS 
FILMS!  RIPS;  The  Ra-w  Materials  of  Steel-making 
(.American  Iron  St  Steel  Institute);  Britain:  Atlantic 
Xeighbor  (New  York  Times);  Pageant  of  .imerica 
scries  of  22  (Yale  Uni\ersitv  Press);  Liberty  and 
Its  Responsibilities  and  13  other  titles  for  (.Mu 
seum  Extension  Service);  Earth  Home  of  Man  9 
filmstrips  (Eyegate  House);  .4  Growing  .America 
(United  Fruit  Co.);  The  Bible  (Westminster 
Press).  MOTION  PICTURE;  The  Saugus  Iron 
-.corks  Restoraiir^'    /Iron  1^-  Steel  Institute). 


^ 


FORDEL    FILMS,    INC. 

1187  Lnnersity  .Avenue.  New  York  52.  N.\. 
Phone;  LUdlow  8-5100 
Date  of  Organization;   1941 
(Jitford  F.  Potts.  President  cr  Exec.  Producer 
f.ordon  Hessler,  Vice-Pres.  d-  Production  Mgi. 
Enid  Borde.  Secretary-Treasurer 
Richard  .\.  Kent,  Director  of  Sales 
Herbert  F.  Lowe,  Spec.  Asst.  to  President 
Walter  G.  Snowden,  Sf)ec.  .isst.  to  President 
W.  Edward  Downion.  Sfiec.  .-Issl.  to  President 
James  M.  Logan.  Director  of  Photography 
Reginald  Mt.Mahon.  Editing  Supervisor 
John  Mack.  Chief  Sound  Engitieer 
Ciennaro  P.  Forenza.  Color  Lab,  Supi'. 
Robert  J.  Herman,  Print  Distributon  Sufn: 
SERVICES;     Public    relations;     sales     promotion; 
training;    educational;    scientific   and   medical   mo 
lion  pictures  and  slidefilms:  T\'  shorts  and  com 
mercials;   complete  responsibility,   including  plan 
ning,   production  &  printing;   specialists  in   coloi 
live  and  animated.     FWCILIIIES:   Sound  studio 
complete  cameras,  lights,  and  sound  equipment  foi 
studio  and  location  production:  animation  st;intl 
tutting  rooms;    recording  rooms;    16mm   magnetic 
and    optical    interlock    screening    facilities;    ccjloi 
printing  l;ib:    niacliiiK-    shop;    three   mobih    units 
RECENT      PRODUCTIONS      AND      SPONSOR! 
.MOTION  PICTURES;  Hydraulic  Power    (Ford) 
March  of  .Medicine  ".■llcoholism"    (Smith,  Kline  s 
French);   Care  of  Patients  by  Hospital  Corpsmet 
(United   States   Navy):    Tom    Turkey    (.Americai 
Cvanamid):   Vet-Jecia    (E.  R.  Squibb). 


BUSINESS     SCREEN     MAGAZINE 


These  basic  projector  advances  can 
make  films  more  useful  in  your  business 

15     'pmtKP\     /*^" 


/.  Eosy  sefups.  Unjolcl  the  Kodascope 
Pageant  Projector's  arms  into  position — 
there  are  no  screws  or  fittings  to  fiddle 
with.  Drive  belts  are  attached,  ready  for 
use.  Then  thread  the  film,  following  the 
clear,  simple  diagram  on  the  projector 
base,  and  start  your  run. 


2.  Simple  maintenance.  Kodascope 
Pageant  Projectors  are  pcrmanciuly  lii- 
hrkaied — you  bypass  the  danger  of  im- 
proper oiling,  main  cause  of  break- 
downs. Stock  machines  in  independent 
tests  have  run  without  stoppage  or  oiling 
the  equivalent  of  2'/^  years  of  normal  use! 


3.  Exfra-brighl  pictures.  The  Pageant's 
Super-40  Shutter  automatically  provides 
over  40°o  more  screen  light  at  sound 
speed  than  standard  shutters.  This  lets 
you  use  big  screens,  long  throws,  and 
e\en  leave  enough  room  light  for  note 
taking. 


4.  Natural  sound.  Ihc  Pageant  s  etficienl 
amplifiers  (with  tone  aiul  volume  con- 
trols) matched  with  wcll-hajjied  speakers 
fill  your  room  or  auditorium  with  clear, 
comfortable,  realistic  sound.  When  you 
wish,  you  can  plug  in  a  "mike"  or  phono- 
graph, too. 


5.  Wide  versatility.  With  the  Super-40 
Shutter  you  can  show  silent — as  well  as 
sound — speed  movies.  And  to  meet  your 
needs  exactly,  you  have  your  choice  of 
7-  or  1 5-watt  amplifiers  and  8-  or  1 2-inch 
speakers  in  every  practical  combination. 


6  Best  value.  Make  us  prove  ii.  Don't 
be  satisfied  until  you've  seen  the  brilliant 
Pageant  performance — on  your  own 
screen.  Ask  your  Kodak  Audio-Visual 
Dealer  for  a  demonstration.  Or  send  us 
the  coupon.  There  is  no  obligation. 


BEFORE  YOU  DECIDE 

on  any  proiector,  be 

sure  to  get  complete 

information  on  the 

forward  features  of 

the  new  Pageant. 

Cut  out  coupon  for 

this  fact-crammed 

booklet  now! 


EASTMAN  KODAK  COMPANY,  Depf.  8-V 

Rochester  4,  N.  Y. 


Please  send  me  complete  informotion  on  the 
16mm  Sound  Projectors,  and  tell  me  who  car 
I  understand  I  am  under  no  obligation. 


lew  Kodascope  PAGEANT 
give  me  a  demonstration. 


NUMBER     I 


VOLUME 


95  6 


97 


l«.4f    CDiJ^Af   C3 


NEW     YORK 


•5f 

WILLIAM   J.   GANZ   COMPANY 

tl)  K.iM   I'.lih  Sinci.  Niu  \.nl   17.  N.'i. 

I'hoiic:  tLdonulo  jl  1  l;i 

Date  of  Organi/ation:    liMd 

William  y.  (Jan/.  Pre.siilfiil 

Herben  R.  Diet/.  Prndiifliini  Miiiuiiiri 

Jane  Page.  CoiiijHrollit 
.StR\IC:ES:  Produier  ami  .lisiriljiiiur  ol  Id  and 
35mm  motion  pictures,  film.'.trips.  vmiul  slidchlms. 
visual  ])resentations  for  education,  advertising  and 
television.  Production  from  script  to  screen.  Mo- 
tion pictures  It)  and  35mm.  iijirw  and  color.  Slide- 
films— 35mm  bltw  and  color.  Films  for  ])ublic  rela- 
tions, industrial,  television,  documentary,  travel, 
educational,  scientific,  merchandising,  and  orienta- 
tion, animation.  .Sound  recording,  editing  and  re 
editing  films,  minute  movies.  Distribution  for  all 
films  and  TV  commercials.  FACill.l  IIES:  Studio 
equipment;  creative  stall,  development  of  story 
ideas  and  merchandising  campaigns,  music  library. 
.Moviola  editing  ecjuipment.  Creative  staff,  includ 
ing  artists,  photographers,  writers,  film  editors  and 
dire*  tors. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.\I0110\  PlC;H'Ri;S:  H,-suMitalunt  for  Ciirdiac 
Ayresl  (E.  R.  Sipiibb):  Flood  Disaster.  Red  Cross 
Report  (.\merican  Red  Cross);  Home  Defense  (Yale 
&  Towne);  Philco  Export  Line  (Philco  Corp.). 

■55- 

JACK   GLENN,    INC. 

207  East  37th  Street,  N.w  lork  It..  N.\. 

Phone:  Oxford  7-0121 

Date  of  Organization:  1953 

Jack  Glenn.  President 

X.  J.  Hill,  Vice-President 
SER\1C:ES:  Writing:  direction  and  production  of 
speci;d-purpose  and  entertainment  motion  pic- 
tures; specializing  in  the  institutional  industrial 
film;  films  for  public  relations;  promotion;  orienta- 
tion, etc..  designed  with  either  fiction  or  docu- 
mentary format.  F.\CILrriES:  Wall.  Bell  & 
Howell  and  Mitchell  cameras;  studios,  projection 
rooms  and  cutting  rooms  in  New  ^'ork  City  and  in 
lr\inglon-on-Hudson,  Westchester  County.  N.V. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.\IO  I  ION  PIC  1  URES;  .\/<i(;i7(/  and  Mallorta  (pro- 
duced in  Spain  for  National  Broadcasting  Co.); 
Principal  Product  (Mitchell-Chrysler  Corp.); 
Y.M.C.A.  I  and  //  (National  Council  of  Young 
Men's  Christian  .Associations), 


PAUL  HANCE  PRODUCTIONS,   INC. 

177(i  Broadwav.  New  \'ork  H*.  N.Y, 

Phone:  Circle  5-9I4II 

Date  of  Organization:    1939 

Paul  Hance,  Jr.,  President  i-  Treasurer 

Dcrmid  Macle;in.  Vice-President 

J.  .\lleti  Julier.  Vice-President 

J.  j.  Ciampbell.  Controller 
SERV'IC^ES:  Research,  writing  and  all  cjther  phases 
of  motion  picture  producticjii  by  permanent  tech- 
nical staff.  FAClLIi  lES:  Complete  camera, 
sound  and  lighting  equipment  lor  all  types  of 
field  and  locatic^n  plujtography;  ccjmplete  editing 
lacililies;  art  and  animation  studio. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOriON  PK;IURES:  Hardiest  oj  Convenience 
(General  Foods  Corp.);  Galvanizing  (American 
Zinc  Institute,  Inc);  Cilass  and  You  (Corning  Glass 
Works);  Die  Casting  (.American  Zinc  Institute): 
Forging  in  Closed  Dies  (Drop  Forging  Association). 


THE   JAM   HANDY   ORGANIZATION,    INC. 

I77'.  ISi.Milu.n.  .\cu  V.ik  I'l.  .N.'I.  I'li.Hn:   Ifds.M. 
2-l(Hill.    Herm:ni   (;oet/,   jr..    in    charge.   Com 
j)lete    office    facilities    and    jirojection    room    with 
service  st;dl  maintained  for  F'astcrn  clients, 
(see  complete  listing  in  Detroit  area) 


iihiji  knd.ik.  Kcniiii;,;!.!!!  K,iml,  \,\,  Good  RoaiK 
.\ssoc  i.uion.  Citizens  Committee  for  Waiter  Con- 
servatirm.  1 


HARTLEY   PRODUCTIONS,   INC. 

339  East  -ISth  Street.  New  \ork  17.  N.'S , 

Plwjne:  ELdorado  5-7762 

Date  of  Organization:   1910 

Irving  Hartley.  President 

Elda  Hartley.  Secretary 

V.  W.   Bryant,    [r.,    Vice-PresiilenI  ni   Cliinge  of 
Production 

How;(rd  Miinn.  Eilitor 
SER\'K;ES:  Producers  of  motion  pictures;  indus- 
trial, educational,  travelogues,  films  tor  television: 
sound  recording.  FWCILITIES:  Two  studios  fidU 
ec|uippecl  for  makin.g  motion  pictures  and  slide 
films;  perni:inent  kitchen  sc-l. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICTURES:  Kitcheneeiing,  Closet 
Clinic.  Children's  Party,  Fabulous  Fabrics  Have  a 
Hobby  (Monsanto  C>heiriical  Co.);  Planned-Overs 
(C'ontainer  Corp.  ol  .America):  Tea  for  Twenty 
(Tea  Council  of  U.S..\.);  Tips  for  Tables  (Irish 
Linen  Guild);  Tricks  with  Trim  Decorating  Magic 
(Consolidated  Trimming);  Re  Do-Il  Yourself  (Star 
Bronze  Corp.);  Decorate  reitli  Confidence  (Firth 
Carpet  Co.);  Cues  for  Comfort  (Durene  .Associ- 
ation); Sewmanship  (Sears.  Roebuck);  Don't  Guess 
About  Carpets  (.American  \'iscose  Corp.).  T\' 
CO.M.MFRCIALS:  For  John  Aldrn  Cigarettes  (J.  B. 
Rundle):  Spry  Commercials  (Lever  Bros.);  ,S'(;i- 
ilair  i-  Richfield  (Sinclair  Refining  Co.);  Upjohn 
Commercials  (Upjohn  Pharmaceuticals);  \BC 
■Home"  Introductions  (NBC).  SLIDEFILMS: 
How  to  Make  a  Jumper  (Simplicity  Patterns): 
Helping  Remove  a  Harrier  (Owens-Corning  Fiber- 
glas). 


^ 


INFORMATION    PRODUCTIONS,    INC. 

.")  East  r)7th  Street,  New  ^  ork  1^2.  N.'i . 

Phone:  Plaza  11710 

Date  of  Organization:  1**.t1 

Branth  Offices:  i\m  9th  .\venue:  11.")  West   i:)th 
Street,  New  York.  N.V. 

I  homas  H.  ^V■olf.  President 

Allred  Butterfield.  Chahnuiti  c-  Tretisidrer 

Robert  \V.  Asnian,  ProdiK  lion  Monoger 

Deborah  ^'ork.  Production  A.vsocinte 
SERVICES;  Documentary,  educational,  sales  train 
ing,  public  relations  motion  pictures,  slidefilms. 
film  scripts.  'W  tonuueri  iais.  animation,  sound  re 
(ordings.  FACILniES:  Full  lacilities  lor  editing. 
recording,  animation  and  complete  smnid  record 
ing  studio. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOnON  PICTURES:  Cyu.^h  and  Live  (lord 
Motor  Company):  Hope  for  the  Mentally  III 
(Smith.  Kline  S:  French  Laboratories):  Highwm 
Robbery  (N.Y.  Cood  Roads  Association);  Home 
Care  (Montefiore  Hospital):  Tuesday's  Child 
(Nat'I  Assoc,  for  Retarded  Children);  On  the 
Record  (Columbia  Records.  Inc.);  Panther  .\Ic}un 
lain  Story  (Citizens  (Committee  h)r  Water  (Con- 
servation). TELEVISION  FILMS:  Wonders  of 
the  Sea  (contintiing  scries  lor  Marine  Sludio.s. 
Marincland.  Florida):  Arthur  (Godfrey's  Friends 
and  .lir  Power  (CBS  I'elevision):  Herblock's  Week 
and  Mr.  Citizen  (Edward  .\.  Bvron  Productions): 
Heforeslation  and  the  \orlh  (N.Y.  State  Power 
Authority).  Various  newsreel  subjects  [or  the  Finid 
h>r    tin     Republic.      lA'    COM  M  TRC!!  \LS:    East- 


VICTOR    KAYFETZ    PRODUCTIONS,    INC. 

l7Mt  liio.idua\.    \<u    ^otk    1!).   N.\. 

Phone:  Circle  .'j-lSrio 

Date  of  Organization:   P.M7 

X'ictor  Kaylelz,  Pre\..  I'.xeiutive  Produo-y 

Dfiuglas  Baker.  Sales  Manager 

Abe  liiasliko.  Animation  Director 

Robert  Cooke.  Met hanital  Produ<  lion 
Sufjen'iMii 

Sevmour  I*osner.   .Muriel  Friedman.  Sylvia  Ger- 
son.  and  Richard  Miller.  Production 
Assi^lant^ 

.\llan  P.  Su'idv.  /'.  li..  Editorial  Consultant 
SERX'ICTS:  Motion  jiidure  production,  combining 
li\e  cinematograph \  and  animation.  .Specialty  Is 
designing  and  prochu  ing  sponsored  "Public  Serv- 
ice" filniN  in  color  h)i  tele\ision  and  distributing 
them  on  lA'  through  C.olden  Snowball  Division 
of  the  tompan\.  F.VCILIIIES:  Complete  solelv 
owned  i(imm  and  35nun  equipment  for  live  shoot- 
ing: 35mm  Eclair  Camerette.  BiCH  701).  16mm 
Canierette.  For  animation  shooting:  35mm  Model 
L  DeBrie  and  I(3mm  Cine  Sjiecial  both  completely 
adapted  for  animation.  Animation  stand  (I6mn» 
and  35mm)  with  compound  table.  Complete  art 
and  animation  department.  Ifimm  and  35mni 
sound  Moviolas.  35mm  interlock  and  16mm  pro 
jectors  in  booth  of  screening  room.  Complete  ;ic 
cessorv  equipment:  tripods,  high  hat,  dolly.  Icjcatinn 
lighting  equipment,  cables,  two  station  wagons. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MO'J  ION  PICILRES:  The  French  Slawl>  of 
fashion.  Selling  frenth  Leather  Gloves  (Leather 
Glove  Producers  of  France):  Sailing  Xewfoundland 
]\'aters  (Newloundland  lourist  Bureau);  Bermuda 
Treasure  Hunt  (Bernuida  I  radc  Development 
Board);  Youth  for  Sail  (National  Assn.  cjf  Engine 
&  Boat  Mfrs.);  Fiftieth  Anniversary  Parade  (Endi- 
cott  Johnson  Corp.):  The  Eastern  Trade  Promo- 
tion Office  (Port  of  New  York  .\uthority):  Baiiy 
Bridge.  A/-2  (.Animation  Secjuences  for  U.S.  Army 
Signal  Corps). 

HERBERT    KERKOW,    INC. 

■180  Lexington  A\ciuk.  New   \ork  22,  N.Y. 

Phone:  PLaza  1-1833 

Date  of  Organization;    1937 

Herbert  Kerkc>w,  President  and  Treasurer 

Rosemond  Kerkow.  Secretary 
SERVICES:  Production  from  original  research  toi 
finished  film.  Specialities:  Public  relations  films 
for  general  audiences,  educational  films  for 
schools.  F.\CILITIES:  Sound  stage,  set  build 
ing  department,  projection  room  sound  recording 
and  re-recording:  editing  and  animation  facilities; 
three  cameras  (Bell  Jc  Howcli  .md  Eclair  CCamerette. 
35mm  and   Maurer    Ibnun). 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  I  ION  PIC  I  LRES:  Dangers  to  Wivigalinii. 
Oceanographii  Data.  Submarine  \oise  Reduction: 
Bearings  —  Care  in  Installation  (U.S.  Navy);  An 
nual  Fashion  Show  /'^55.  Sta-Flat  Features  (War 
tier  Bros.  Co.);  (iood  Food.  Good  Health.  Good 
Look\  (Lever  Bros.  Co.):  Conflict.  Learning:  Parts 
f.  II.  Ill  (McCiraw-Hill  Fext  Films);  ;«5>  Sales 
Convention  Special  Presentation.  (Carrier  Corp.): 
MATS  Control  Teams  for  SAC  Movements.  Ait 
Defense  —  The  Challenge  of  Today  (U.S.  Air 
Force). 


•Jf 


this  sxnibol.  appearing  over  a  pro 
(luier's  listing,  imiiiates  that  tlisphiy  advertising 
(ontaining  a(l(litii>n:il  relerciue  data  ap|)ears  in 
oilier  p;iges  oi  this  Prochulimi   Re\ie\v. 


98 


BUSINESS      SCREEN      MAGAZINE 


KNICKERBOCKER   PRODUCTONS,    INC. 

1601)  Rroaclwav  New  \iiik    I'l    N  \. 

I'hoiie:  Circle  l5-y85() 

Date  of  Organization:    1947 

Howard  A.  Lesser.  President 

I  honias  S.  Dignan.  I'ice-Presiilriil 

\Iarv  Morrissey.  Secy.-Trea\. 

\gnes  Grant.  Asst.  Secy. 

Robert  B.  Betts.  Associate  Producer 

Charles  R.  .Senl.  Edit.  Chief 

Kennedy  Williams.  Sales  Manager 
SER\1CES:  Production  from  original  researcli  to 
finished  film:  specialties:  docinnentary.  educational 
and  jniljlic  relations  motion  pictures  and  slide- 
films.  F.VClI.fTIKS:  Produtticin  ei|uipnieni  edit- 
ing aiui  slidefilni  departments. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIfON  PICTURES:  You  Are  There  at  the 
Baii^iiining  Table  Labor-Management  .Arbitration 
(.\inerican  Management  .^ssoc):  Untitled  Public 
Relations  Film  (New  York  Stock  Exchange):  Red 
Light.  Green  Light,  Different  Worlds.  The  Chang- 
ing .imerican  Family.  The  Division  of  Labor, 
Social  Interaction  (McGrawHiU  Book  Co.);  IlVre 
A  Team    (U.S.  .^ir  Eorce). 

LALLEY  ANdToVeT  INC 

.565  Fifth  .\ venue.  New  ^'ork  17.  N.V. 

Phone:  ELdorado  5-1382 

Date  of  Incorporation:   1952 

James  A.  Love.  President 

C.  Austin  Love.  Sales  Manager 

L.  H.  Holton,  Produr  tion  .Manager 

Bill  Henry.  Supen:  Editor 
SERVICES:  Produition  of  industrial  films.  T\' 
spots,  television  film  programs,  and  training  films 
for  U.S.  Govt  agencies.  F.XCfLn  fES:  Complete 
motion  picture  production  facilities,  including  lo- 
cation e(|uipment.  studio  and  lighting  equipment. 
Two  cutting  rooms,  and  Itimm  projection  room. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICIURES:  Tiger  (Grimnn.Mi  Aircraft 
Engineering  Corp.):  ]lhen  Friends  Drop  In. 
Smorgasbord  Is  Served  (U.S.  Brewers  Foinidation): 
Operation  Elmo  (U.S.  Coast  Guard):  Sales  Film 
(Jos.  Schlit/  Brewing  Co.). 

Lasky  Film   Productions,  Inc. 

Times  lower,  1475  Broadway.  New  Vork  36,  N.Y. 

Phone:  LAckawanna  4-2360.  E.  J.  McGo\ern. 
in  charge. 

(see  complete  listing  in  Detroit,  Mich,  area) 


■?(■ 

ROBERT   LAWRENCE   PRODUCTIONS,    INC. 

418  West  54th  Street.  .New  'I  ork   19.  N.V. 
Phone:  JlTdson  2-5242 
Date  of  Organization:    1952 
Affiliate:    Cirantrav-Lawrence    .Animation,    Inc., 
1537  North  La  Brea.  Holhivood  28.  California. 
Phone:  Hollywood  9  7968.  Ray  Patterson,  Presi- 
dent:    Robert     L.     LawTence,      Vice-President: 
Cirant  Simmons.  Secretary  &  Treas. 
Branch    Office:    Robert    Lawrence    Productions 
(C;anada)  Ltd..  32  Front  Street.  West:  Toronto 
I.  Ontario.  C^anada.  Phone  Empire  4-1448, 

Robert  L,  Lawrence.  President 

John   v.  Ross,  General  Manager. 

Louis  .\fucciolo.    Vice-Pres.  in   (charge  of 
Studio  Operations 

Henry  Traiiunan.  Vice-President 

Philip  Kornblum.  Treasurei 

Morrie  Rcji/man.  Supervising  Film  Editor 

Roy  Lockwood.  Staff  Director 

(iabriel  Bay/,  Produi  lion  Superi'isor 

Jerry  .\Iaticka.  Produition  Supervisor 

Doris  Reichbart.  Production  Supervisor 

Barbara  Cooper.  Casting  Director 
[SERVICES:  Produce  industrial  films,  sales  promo- 
tion   films.    T\'    progiams.    'I\'   conunercials.     FA- 


CILI  I  lES:  .\ir-conditioned  s(jund  stage.  45  x  60 
feet,  editing  rooms,  screening  room,  carpenter 
shop.  ])roducti(m  offices. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  I  ION  PIC  I  URES:  quality  Controh  the  Sale 
(OlinMathieson  Anti-Freeze).  TV  COMMER- 
CI.\LS:  For  Studebaker-Packard  Corp.,  RuthraufI 
It  Ryan  (Packard  .Automobile);  Procter  SL-  Gamble 
Co,,  Compton  .Advertising  (Dash  Detergent):  Lig- 
gett &:  Myers  Tobacco  Co,,  Cinininghani  &:  W^alsh 
(L  &  M  Cigarettes);  General  Motors  —  .AC  Division, 
D.  P.  Brother  S:  Co.  (.AC  Spark  Plugs  S:  Filters); 
-Molsons  Brewing  Co.  (Canad.a).  Cockfield.  Brown 
S;  Co.  (Molsons  .Ale):  D'.Arcy  .Adv,  Co..  Gerber's 
Products  Co.  (Gerber's  Baby  Foods);  Campbell 
Soup  Co..  Leo  Burnett  Co.  (Campbell's  Frozen 
Soups);  General  Mills.  Kno.v-Reeves  .Adv. 
(Wheaties):  Johnson  S;  Johnson,  A'oung  S;  Rubicam 
(Johnsons  Band-Aid  Plastic  Strips):  RCA  Victor, 
Kenyon  tt  Eckhardt  (RCA  Television  Sets  & 
Radios):  Noxzema  Chemical  Co..  Sullivan.  Stauffer, 
Colwell  R:  Ba)les  (Noxzema):  Nestle  Co,.  Cock- 
field.  Brown  S:  Co.  (Toronto)  (Nestle's  Quik). 
(Onlv  1955  production  references  submitted) 

VERNON   LEWIS   PRODUCTIONS,   INC. 

75  \Vest  45  Street.  New  Vork.  N.V. 

Phone:  JUdson  21322 

Date  of  Organization:  1941 

\'ernon  Lewis.  President 

Ellen  Lew-is.  Secretary-Treasurer 

Robert  Rubin.  Sales  d-  Production 

Henry  Trettin.  Production  .Manager 

Fr;int:i  G.  Herman,  Director 

Alliert  Demcrs,  General  Assistant 

Joseph  Henkel,  Sound  Engineer 

Rosarie  .Alestra,  Field  Representative 

Eleanor  D,  Frommelt,  Production  .Assistant 
SER\'ICES:  Producers  of  motion  pictures  for  in- 
dustry since  1941  under  the  name  of  Lewis  Sound 
Films.  Now  specializing  in  the  production  of  TV 
spot  commercials  and  ]>anel  shows  in  color  or 
black  .ind  white,  in  addition  to  industrial  motion 
pictures.  FACILITIES:  .Maintain  sound  studio; 
multiple  c.inier;i  continuous  shooting  motion  pic- 
ture ec|uipnient.  including  10  channel  mixing 
panel  sound  recording  equipment,  both  magnetic 
;ind  film.  Ojmjjiete  production  staff  maintained 
including  full  crew  and  editing  department. 
C-amera  top  station  wagon. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICIURES:  Fyrene  CO,  (C-O-Two 
F^ire  ELquipment  Co.):  Gulf-Trak  (Gulf  Oil  Corpo- 
ration); Puppet  Show  (.American  Standard); 
Kleinert  Puppet  Film  (Kleinert  Rubber  Co.): 
"FV  SERIES:  .-Inswers  for  .Americans  (Facts  Forum). 

ARTHUR   LODGE  PRODUCTIONS,  INC. 

21  West  46th  Street.  New  Aork,  N.V. 

Phones:  PLaza  7-3645;  PLaza  7-3949 

Date  of  Organization:   1953 

Arthur  J.  Lodge.  Jr.,  President 
SER\'ICES:  Producers  of  industrial  and  educa- 
tional films.  T\'  commercials,  newsreels  and  docu- 
mentaries. FACILITIES:  Full  time  camera,  edit- 
ing and  writing  staff,  plus  nation-wide  list  of 
frequentlv-used  free-lance  cameramen.  Fully  equip- 
ped cutting  rooms.  Music  and  effects  library.  Afore 
than  1.000.000  feet  of  widely  diversified  stock  foot- 
age, including  every  conceivable  type  of  industrial 
oper;ition. 

RECENT  PRODUCTIONS  AND  SPONSORS 
f  ELE\'fS10N  FIL.MS:  Industry  on  Parade  (52 
issues)  (National  .Assn.  of  Manufacturers);  Heritage 
(.American  Heritage  lelefilms,  Inc):  Mes.'iage  of 
.Amerita  (National  .Assn,  of  Investment  Com- 
panies). FILM  PUBLICITV  RELEASES:  For 
.American  Iron  and  Steel  Institute,  Ford  Founda- 
tion, Procter  and  Gamble,  .Merrill  Lynch,  Pierce, 
Fenner  &  Beane,  Shell  Oil.  Indianhead  Patterns. 
.Modess.  and  others. 


4f 

LOUCKS   &    NORLING   STUDIOS,   INC. 

245  West  55th  Street.  New  Vork  19.  N.V. 

Phone:  Circle  7-2366 

Date  of  Organization:   1923 

J.  .A.  Norling,  President 

Hans  Tiesler,  Vice-President 
SERVICES:  Industrial,  job  and  sales  training,  pub- 
lic relations,  educational.  Government  motion 
pictures  and  slidefilms,  F.ACILITIES:  Studio 
equipment  for  16mm  and  35mm  productions;  ani- 
maticjn,  camera  and  art  departments:  tliree- 
climensional  still  and  motion  pictures;  creative 
staff  including  artists.  phot«igra[jhers.  writers,  film 
editors,  directors. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES;  Cable  .Makers  (Rome 
Cable  Corp.):  Photo  Composition  (Intertype 
Corp.):  Revere  .Aluminum  Foil  (Revere  Copper  & 
Brass.  Inc.);  U.S.  \avy  Training  Films  (U.S.  Navy): 
U.S.  .Air  Force  Training  Films  (U.S.  Air  Force), 
TV  CO.MMERCI.ALS:  For  Gillette,  Folgers,  Bu- 
lova,  .Air  Defense  Command, 


5TH     ANNUAL      PRODUCTION      REVIEW 


4f 

MARATHON   TV    NEWSREEL,    INC. 

10  East  49th  Street,  New  Vork  17,  N,V, 

Phone:  MUrray  Hill  8-0985 

Date  of  Organization:    1948 

Konstantin  Kaiser,  President  &  Exec.  Producer 

Kenneth    Baldwin.    Vice-President    and    Super- 
i'isor of  Production 

Jean  Hauck.  Office  Manager 

Esther  K;irp.  Distribution  d-  Traffic  Manager 
SER\'I(;ES:  Public  information  fifms,  world-wide 
news  ser\ice,  company  newsreels.  special  events 
co\erage  for  incfustrv.  film  editing,  stock  shots,  etc. 
F.AClLfTIES:  Complete  16mni  and  35mm  pro- 
duction and  editing  hicilitics. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICIl'RES:  Three  — If  by  Air  (Sikor- 
sky .Aircraft);  Remote  Control  Train  (New  York. 
New  Haven  It  Hartford  RR);  Crashing  the  Water 
Barrier  (Socony  .Nfobil  Oil  Co.)  (Warner  Bros. 
Release):  .Mobilgas  Economy  Run  (Socony  Mobil 
Oil  Co.):  The  Canadian  (The  Budd  Co.):  Flying 
Red  Horse  .Xeius  (Socony  Mobil  Oil  Co.):  Bucks 
County.  Pa.  (NBC-TV  "Home  ");  Newsreel  stories 
for  British  Information  Ser\ices. 

MASTER   VIDEO   SYSTEMS,   INC. 
Film   Production   Division 

37  West  53rd  Street.  New  Vork.  N.V. 

Phone:  JU  2-1622 

Date  of  Organization:   1950 

.A.  J.  Moxham,  President 

W.  E.  Lutz.  Vice-President 

LawTence  Crolius.  Executive  Director  —  Film 
Division 
SER\'fCES:     Producers    of    motion    pictures    and 
slidefilms:   television  prcjgram  films:   closed  circuit 
TV    programs    and    installations.     F.AClLfTIES; 
Complete  motion  picture,  closed  circuit  TV. 
RECENT      PRODUCTIONS      AND      SPONSORS 
.MOTION   PICnURES:    Arizona   Adventure.  .Vt-ie 
England  .Adventure,  1956  Sales  Program    (.-Vmeri- 
can  -Airlines):   Brandywine  Raceway    (Brandywine 
Racew;n  .Assn..  Inc.):  Parade  of  Science    (T\'  Pro- 
g^'am). 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 

Your   Dependable   Reference   Source 

-A"  Producers  whose  listings  .qjpe.n  in  this  section 
ha\e  \-oluntarily  supplied  the  minimum  client  and 
film  references  for  vour  reference  use.  Five  busi- 
ness-sponsored mention  picture  or  slidefilms  are  the 
miniminu  requested  for  an  imqualified  listing. 


99 


im^^y  c2iM^A^  c3 


NEW     YORK 


^ 


MPO   PRODUCTIONS,    INC. 

15  K.iit  ■>;ir«l  SiKii,   N,u   ^.irk  JL'.  \  ^. 
Phone:  Ml'irav  Hill  8  78.-ill 
Rraiith  OHiic:  Piiisbiiri^h:  Willi. ini  Hfiiiiiiii^. 
501   BergiT  BUIs-.  Phone:   COnrt    I  L'5S8. 

Date  of  Or^ani/iition:    I!l-4fi 

Judd  L.  Pollock.  Presidnil 

LawTence  E.  Madison.  VicePresiilrni 

Mar\'in  Rothenberg.  Sccietan' 

.\rnold  Kaiser.    Treasurer 

Jack  Berch.  Salt's  and  Ptotnntioji  .Wgr. 

X'itlor  Solow,  Pt'odua'i 

Joseph  Moncure  Miirdi.  Sa-iunin  Editor  and 

Producer 
Ira  Marvin.  Productjan  Manager 
Gerald  Kleppel,  Siil>fniisor  of  Editing 

Department 
Jack  Safran.  Laboratory  and  Print  Control 

SERX'ICES:  C^oniplete  production  ol  films  for  sales 
promotion  and  training:  public  relations;  infor- 
mation and  training  films  for  U.S.  forces  and  go\'t 
agencies:  color  sportsmen's  and  conservation  films. 
Distribution  service  to  TV  stations,  club  groups, 
schools,  etc.  F.XCILITIES:  16nmi  and  35mm  cam- 
eras, lighting,  sound  truck,  camera  cars.  etc.  Reeves 
sound  recorder.  C^utting  and  projection  rooms. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICnrRHS:  III,-  Woild  that  Xaturf 
Eorgot  (Monsanto  Chemical  Ciompany):  (jiants  tn 
the  Land  (General  Motors  Corp.):  Play  It 
Safe     (Johnson    and    Johnson);     The     Quest 

(Charles  Pfizer  &  Clo.):  High  Road  (Ford  Motor 
Co.);   Bell  Solar  Battery    (.American  Telephone  & 

Telegraph);  Executive  Plight.  Oxygen  (U.S.  ,\ir 
Force):  Ferrying  AirirafI  (U.S.  Na\y).  TV  COM- 
-MERCI.ALS:  For  N.  W.  .\yer  (Johnson  &  John 
son):  BBDO   (Remington  Arms):  Benton  S:  Bowles 

(Temple  Oranges.  Maxwell  House  Cotfee.  Tide. 
Post  Sugar  Crisp,  horv  Snow):  Leo  Bianett  (Kel 
loggs  Cereal);  Bifjw-Biern-Toigo  (Phillip  Morris. 
Shasta);  Compton  (Du/):  Dancer.  Fitzgerald- 
Sample  (Gold  Medal  Flour.  Dentyne);  Doherty. 
Clifford.  Steers  &  Shenfield  (Bordens  Coffee.  Ipana); 
Geoffrey  Wade  .\d\ertising  (.Mka  Seltzer);  Kenyon 
.t  Eckhardt    (RC.\.  Schick.  Hudnut.  Grape  Welch 

Juice.  Whirlpool);  .\faxon,  Inc.  (Gillette);  Ogilvy. 
Benson  S:  Mather  (Dove.  Schweppes.  Helene 
Rubinstein):  Robert  W.  Orr  S;  .Assoc.  (Woodbury 
Lanolin  Fonnula):  J.  W'alter  Thompson  (Rinso. 
Buiioni.  Ponds,  Williams-Sha\  ing  Requisites): 
Warwick    &    Legler    (Schick):    Young   St    Rubicam 

(Remington  Rand.  I*iels  Beer.  Ivory  Snow). 


MEDICAL   FILM   GUILD,   LTD. 

5U6  West  57th  St..  .New  York  L).  N.Y. 
Phone:  Circle  7-0510 

Date  of  Organization:   1930 

Joseph  P.  Hackcl.  President 

Lucille  S.  Hackel.  Secretary  d-  Treasurer 

Ed  LeHoven,  Helvi  Bell  and  Jan  Le%7, 

Writing  Stafj 
John  Malinowski,  Photography 
Irving  Levinc,  Animation  and  Art  Dept. 
J.  Del  Rivero.  Distribution  Dept. 
Joseph  P.  Hackel,  Producer-Director 

SERVICES:  Motion  pictures,  sound  slidefilms  and 
TV  commercials,  16imn  or  35mm.  F.ACILIl  lES: 
Permanent  sets  for  medical  use;  sound  stage,  in- 
cluding 35mm  Debrie.  16mm  Maurer,  Itimm  Cine 
Kodak    Special,   spr^icketetl    i;ipe   and  optical    film 


rctorders:  tompletr  photographic  animation  setup: 
.111  lU'p.niiiK'Mi  .iiul  workshop,  dressing  and  cutting 
r<  HUMS. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOllON  I'U.irRLS:  Oailai  Ha,  l,ii„loii\  -  It^ 
Appluation  to  Clinical  Practice  (.Mcon  Labora- 
tories, inc.):  Jiheumatoid  Disorders  —  Pharmacology 
and  Clinical  Evaluation  of  a  Modern  Therapeutic 
Agent  (Geigy  Pharmaceuticals):  Radioisotopes  — 
Their  Application  to  Humans,  as  Tracer  Studies 
for  Therapeutic  Use,  in  English,  French.  Spanish 
;ind  Russian  (.\tomic  Energy  Commission);  The 
Busy  Doctor  x's.  The  Comftany  Representative. 
Sales  Training  Slides  and  .Manuals  (Collaboration 
between  the  Pharmaceutical  Industry  and  Medical 
Film  Guild,  Ltd.);  Pitfalls  in  .Management  of  Re- 
fractory Heart  Failure  (The  .\merican  College  of 
Physicians.  Georgetown  Uni\ersity  Meilical  Cen- 
ter). TV  COMMERCI.\L:  RE.M,  Maryland 
Pharmacal  Co..  Joseph  Katz  .\gency. 

OWEN   MURPHY   PRODUCTIONS,   INC. 

723  Seventh  .\venue.  New  York  19.  N.Y. 

Phone:  PLaza  7-8144 

Date  of  Organization:  1946 

Owen  Murphy.  President  and  Exec.  Producer 

Charles  L.  Turner.  J'ice-Pres. 

Elwood  Siegel.  General  .Manager 

Edward  F.  Boughton.  Chief  Editorial  Dept. 

Charles  Stuart.  .Associate  Producer 

Walter  Farley.  Pittsburg  Representative 
SERVICES;  Motion  pictures  for  industry  and  tele- 
vision: complete  production:  scripts,  cinema- 
tography, editorial,  recording;  live  and  animation. 
Special  editorial  ser\ice  for  industrial  photo- 
graphic departments.  F.VCILI  TIES:  Full  produc- 
tion facilities  including  35mm  S;  16mm  cameras: 
lighting  equipment:  magnetic  sound  recorders; 
mobile  location  unit;  cutting  rooms;  recording 
room  and  insert  stage.  Permanent  creative  staff  — 
writers,  direttcirs.  c;mKT;niien.  editors  and  super- 
\  isors. 

RECENT       PRODUCTIONS      AND      SPONSORS 

MO  1  ION  pic:  I  IRES:  .Sale^  Are  Where  You  Find 
Them.  The  Three  Furies  (.\.  T.  &  T.):  Bmll  in 
Peace  of  .Mind.  Set  Your  Goal  High  (Firestone  Tire 
it  Rubber  Co.);  Opening  a  .Xew  Frontier  (Penn. 
R.  R.);  .4  .Mes.tage  from  the  Lone  Rartger  (Merita 
Bread);  .March  of  Machinery  (New  Holland  Ma- 
chine Co.):  Carl  Sandburg  (.American  Petroleum 
Institute);  The  First  Sun  Powered  Telephone  (Bell 
System).  TV  COMMERCI.YLS:  for  Firestone,  Life. 
Hills  Bros..  Rise.  Pall  Mall.  Noxema,  and  others. 

STANLEY   NEAL   PRODUCTIONS,   INC. 

475  Iilth  A\enue.  New  \,.ik.  N.\. 

Phone:  .MUrray  Hill  3-6396 

Date  of  Organization;  1936 

Sales  Offices:   670  N.   Michigan  .Ave..  Chicago. 

111.    Phone;    WHitehall    4-3360.    1420    Walnut 

St..     Philadelphia.     Pa.     Phone;     PFnnypacker 

5-6135.   Harrison  AV.  Wood.  S;iles  -Mgr.;   Mun- 

sey  Bldg.,  Washington.    D.(;.    Phone:    STerling 

3-0918.  A.  A.  Ulin. 

Donald  J.  Lane.  President 

Robert  Cumming.  Executive  Vice-President 

Sobey  Martin,   Vice-President.  Clmrge  of 
Production 

Edith  Martin.  Creative  Head 
SERVICES;  .Motion  Picture  and  slidefilm  pro 
(Uution:  scripts,  counsel  on  production  and  dis- 
iiibiaion.  llinmi  and  35mni  color  and  black  and 
white.  F.AC:1H1IES:  offices,  cutting  ;ind  projec- 
tion room  in  New  York. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MDIIDN    IMCIIRFS:     Ihr   Fnrwe,    Dcide,    \,n 


''0  (.\niercian  Farm  Bureau  Federation);  Hea-.n, 
I'o  Commerce  (Air  I'ransport  Ass(jtiation);  Yi>n< 
Money's  Worth  (.\meri(.in  Buvers  C<K)peratn' 
League):  Complete  Sales  Training  Program  anJ 
Slides  (.American  Coal  Sales  .Assoc).  I\'  CO.M 
MERCIALS:  Twelve  for  Phillips  .Soup. 


TED    NEMETH    STUDIOS 

729  Seveniii  .Vvenue.  .Sew  ^  ork  (.uy.  .N.Y. 

Phone;  Circle  5-5147 

Date  of  Org;ini/ation;   1935 

I  ed  Nemeih.  Executive  Producer 

.M.  F.  Bute.  .Issociate  Producer 
SER\'ICES:  Complete  motion  picture  production 
facilities,  recording  and  photographic  equipment 
and  accessories,  special  elfetts  equipment,  optical 
printers,  animation  stands,  stop-motion  equipment. 
Producers  of  theatrical,  non-theatrical  and  tele- 
\ision  motion  picture  films. 
RECENT  PRODUCTIONS  AND  SPONSORS 
(Only  television  references  submitted.) 

TV     COM.Ml  RCl ALS:     For     Cadillac     (General 
Motors);    RiseSair     (Carter    Products,    Inc).     T\' 
FILMS:   Color  Rhapsodic    (National  Broadcastiii- 
Co.);  Coffee  Maker   (General  Electric  Co.);  Goo, I     , 
year  Television  Playhouse   (Goodvear  Tire  8:  Rub-    I 
ber  Co.). 

New  World  Productions 

49  West  I2th  Street.  Nc  u  \..rk    NY.  P.  Robinson, 
sales. 
(see  complete  listing  in  North  Hollywood  area) 

Sam  Orleans  Productions 

550  Fifth  .Avenue.  New  \'ork  City.  N.Y. 

(see  complete  listing  in  Tennessee  area) 

Parthenon  Pictures 

11    West   42nd   Street.    New    York.    N.Y. 

(see  complete  listing  in  Los  Angeles  area) 


THE   PATHESCOPE   COMPANY 

OF    AMERICA,    INC. 

(Pathescope  Productions) 

580  Fifth  A^eiuie.  New  \ork.  N.Y. 

Office  Plione;  PLaza  7-5200 

Date  of  Organization:   1914 

Edward  J.  Lamm.  President 

William  M.  Nelson.  Executive  Producer 

James  Pierce.   Production   Control 

Dale  Walker  Brown.  Writer/Producer 

John  Ball.  Studio  .^lanager 
SER\'IC;ES:  Research  production  and  distribution 
of  public,  industrial  relations,  sales  and  job  train 
ing  and  educational  motion  pictures  and  film- 
strips;  training  films  for  U.S.  -Armed  Forces  :in<l 
television  commercials  and  programs.  F.AC;1LI 
ITES:  Studio  with  completelv  sound  proofed  shoot- 
ing stage,  full  complement  ol  lighting  equipuuni. 
sound  room,  syndironous  tape  equipment  inchul 
ing  studio  microphone  boom.  Background  projct 
tion  unit  and  process  screen.  Carpentry  and  paint 
shops,  make-up  room,  dressing  r(K>ms  and  prop 
rooms.  Editing  and  jirojection  ecpiiptiient,  Ii>  >^ 
35nnn  f;icilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MO  I  ION  PIC  FIRES:  Clinical  Enzymology  (N:i 
tional  Drug):  .-In  .-tmeritan  Holiday  (.American 
-\ir  Lines);  Introduction  to  Fractures  (5  pictures) 
(U.S.  Nav\);  Welcome  to  Sulfrhurland  (Freeporl 
Sul])hur):  three  new  30  min.  religious  films  (Re> 
Oral     Roberts).     SLIDEFILMS:     F.ticjuelle     serir 


(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE 


100 


BUSINESS     SCREEN     MAGAZINE 


hAay  cosf  you  less  io  own 

than  it  costs  to  rent  other  equipment 


k  %% 


MODEL     rr  A 


with 

soundproof 
blimp  and 
synchronous 
motor  •  •  • 


For  little  more  thon  the  usuol  rental  charges 
for  equipment,  you  can  own  o  complete  Arri- 
flex  35  Model  IIA  sound  outfit,  including  the 
voriable  speed  motor.  Synchronous  Motor  ond 
Soundproof  Blimp.  As  a  result,  more  and  more 
studios  and  cameramen  are  recognizing  this 
fact  ond  are  buying  Arriflex. 

The  Arriflex  35  Model  IIA  offers  many 
advantages  over  other  35mm  cine  comeras.  For 
example,  v/ithout  the  Blimp  and  with  battery- 
operated  variable-speed  motor,  the  Arriflex  is 
on  unusually  light  and  easy  camera  to  handle 
—  ideal  for  location  shots  under  the  most  diffi* 
cult  conditions  —  even  for  handheld  filming. 
With  the  Soundproof  Blimp  and  Synchronous 
Motor,  it  becomes  the  perfect  camera  for  lip- 
synched  sound  —  both   in  the  studio  and   out. 

The  Arriflex  35  IIA  features  a  180"  Mirror 
Reflex  Shutter  for  through-the-lens  viewing  and 
follow  focus.  A  new  type  of  intermittent  mech- 
anism with  registration  pin  action  assure  abso- 
lutely   rock-steady   pictures    in    perfect   register. 

Many  other  improvements  have  made  the 
Model  IIA  the  most  desirable  camera  in  the 
field.  In  fact,  every  important  feature  you 
would  expect  in  a  camera  designed  for  first 
rate  filming  has  been  incorporated  in  the  Arri- 
flex  35  Model   IIA. 

Write   for  complete   Information   to: 


^CX^XZyO-    photo   corporation 

257  FOURTH  AVE.,  NEW  YORK  10,  N.  Y.  I 

7303  MELROSE  AVE.,  HOLLYWOOD  46,  CAL. 


ARRIFLEX  35  Model  IIA  with 
SYNCHRONOUS   MOTOR   UNIT 

Provides  absolutely  uniform  and  con- 
ttant  speed.  Motor  is  mounted  on 
bose-plote  housing  containing  gear 
mechanism  which  connects  directly  Io 
main  drive  shaft  of  camera.  Motor  unit 
has  built-in  footage  counter  and  tripod 
socket.  Safety  clutch  automatically  dis- 
engages motor  should  film  'jam'. 
Designed  for  115-volt,  60-cycle  AC 
operation. 


m 


ARRIFLiX  35  Mode;  \\A 
in  SOUND-PROOF  BLIMP 

BIrmp  housing  is  cast  magne- 
sium alloy,  finished  crackle 
black.  Accommodates  Camera, 
Synchronous  Motor  Unit  and 
400-foot  Magazine.  Internal 
walls  are  lined  with  corduroy 
velvet  over  six  alternate  layers 
of  foam  plastic  and  lead.  Doors 
are  sealed  with  foam-rubber 
gaskets,  and  close  by  means  of 
heavy,  'knee-action'  clamp 
locks.  Camera  is  cushion- 
mounted. 


VOLUME     17 


19  5  6 


101 


itifaiJ^Af  cn 


NEW     YORK 


PATHESCOPE     PRODUCTIONS:     CONT'D: 

Xo.  ■/— fivi'  fllIn^  (MiCiiiiwHill);  I.ul>lon  Curtain 
Wails  (Mirhacl  Klyn):  She  Works  in  .  .  .  (Charm 
Maf,'aziiu).  1  \'  ClOMMI-RCIALS:  I-'or  East  Ohio 
Gas.  C.uniss  Caiuly,  KaiD.  I.tdeik-:  lor  Adverlising 
Agencies:  N.  VV.  Aver.  C:.  1..  Miller  Conipanv. 
Conkliii  Manii  S:  Son.  Charles  W.  Hoyl  Coiii|):in\. 
Ketchum.  MacLeod  &  Grove.  Inc. 

PELICAN   FILMS,    INC. 

41  West  47th  St..  New  \ork  ;iti.  ^•.^  . 

Phones:  Circle  (i- 1 7.'>  1 -20 1 9 

Date  of  Organization:  1954 

Joe  Dunford.  Pres..  in  Charge  of  Prodnilion 

jack  Zander.   Vice-President.  Director  oj 
Animation 

Frank  J.  Shea.  I'ite-President.  in  Cliurge  of  Sales 
SER\'ICES:  It)  and  .'i;'tnun  motion  pictures  and  T\' 
Conmicrcials  (live  action  ;ind  animation)  and  slide- 
films.  F.VCILIl  lES:  I'mdiiction  staff  —  anim:ition 
studio.  Arranj^ements  for  soinid  stages,  recording 
studios  :ind  l;il)orator\   facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOriO.N  PICIURES:  Y'Gotta  Plan.  Man!  (U.S. 
.Army  Reser\e):  10-30  Sjiecial  (California  Texas 
Oil  Co.);  The  Egg  and  I'oh  (Life  Magazine);  De 
sign  for  Dining  (Frozen  Food  Packers  .\ssn.); 
Education  Through  .-idi'ertisiug  (Colliers).  T\' 
COMMERCIALS:" For  Rohert  Hall  Clothes.  Stnde 
baker.  J'ost  Cereals.  Ballantine  .\lc.  Whitman's 
Chocolates.  Dash  Dog  F'ood.  Lysol.  Lux  Liquid 
Detergent.  Chrysler  Corp..  U.S.  Army.  BAB-O. 
Fedders  .-^ir  Conditioners. 


ROY   PINNEY   PRODUCTIONS,    INC. 

11)  East  :>7th  Street.  New  \urk  j.  N.V. 

Phone:  PLaza3-3llI 

Date  of  Organization:  October.   191(i 

Roy  Pinney.  President 

Doris  Pinnev.  Treasurer 

Walter  Kien/le.  Prod\ii  tiojt  Manager 

.Marion  Newman.  Set)etar\ 

William  Ward  Beecher.  .4)7  Dneilor 

Julita  Cook.  Sales  Manager 
SER\IC:ES:  Documentary,  educational,  sales  train 
ing.  product  promotion,  nature  and  travel  films. 
.Motion  pictures,  slidefilms.  stills.  FACILITIES; 
Studio  with  Ifiinn)  and  .S.^mm  cameras,  magnetic 
recorder,  projection  room,  dressing  room,  tutting 
room,  jjroductit)!)  oHues.  ett.  Large  still  dep;)rtment 
with  lab  for  bK-w  .jiiil  mloi  pioiessing.  l.nc.iliori 
w;igo)).  ett . 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  I'K.ll'RES:  .ludubon.  The  Xaluralnl 
(.\udubon  Society  S:  United  World  Films):  Let's 
do  To  Panama  (P:inagra  >>:  El  Panama  Hotel); 
Eagle  Man  (Photo  Library,  Inc.  TV  "People"); 
Snake  Man  (Photo  Library  TV  Series);  Dumonl 
Presents   (Dumont  Labs.,  Inc.  —  Campbell-Ewald). 

Polaris   Pictures,   Inc. 

.520  Fifth  .\veiiuc.  .\(  «  ^.i)k  (iiv.  Phone:  .MUrray 

Hill  2-.5H44. 
.Marcel  Leduc.  :u  charge. 

(sec  complete  listing  in  Hollywood,  Cal.  area) 


Q.E.D.   PRODUCTIONS 

.'ijli  West  .">lih  sinct,  .Ncu  ^.i)k   111.  .\.^. 
Phone:    Jlklson   (i-39iy 
Date  of  Organization:  July,   1953 
Robert  Baron.  Executive  Producer-Director 
|;niies  .\.  Ciaffney.  Executive  Producer-Director 
Henry  Berger.  Production  Manager 
Don  Lewis.  Sales  Manager 
SER\'1CES:    Produiers  and  creators  ol   industiial. 
educational,  publii  relations  and  television  motion 
pillule    productions    and    TV    commercials.     F,\ 
CMI.I  LIES:  Fiilly  started  and  equipped  with  16mm 
X:  35niTii  cameras.  Complete  sound  stage.    Itimm  & 
35mm  magnetic  recording  equipment,  set  construc- 
tion.   Camera    car    and    complete    lotatioii     unit. 
(Cameras  —  Lighting  —  Sound.) 

RECENT       PRODUCTIONS      AND       SPONSORS 

.MO  HON  I'lCri'RES;  Colombia  Land  of  Con 
trast  (.Avianca  Airlines):  The  Unseen  Dividend 
(Esso  Stand;u"d  Oil):  Discover  Jamaita  ([amaica 
Tourist  Board);  Cafjtain  Gn//«n(  —  Public  Rela- 
tions Film  (Tele.  Programs  of  .America).  TELE- 
VISION FILMS:  Jelhro  Adams    (Zinvar  Clorp.). 


R.K.O.   PATHE,   INC. 

1270  .Avenue  of  .Americas.  New  York  20.  N.Y. 

Phone:  JUdson  6-5050 

Studio:   105  East  106th  St.,  New  York.  N.Y. 

Phone:  S.Acramento  2-2600 

RKO  Radio  Studios,  Los  Angeles.  Cal. 

RKO-Pathe  Studios,  Culver  City.  Cal. 

D;ite  of  Organization:   1931 

Jay   Bonaficld.   Executive   I'ice-Piesident 

Douglas  Travers.  Vice-President. 
Charge  of  Production 

.\l;in  H:irtman.  Sales  Manager 
SER\'ICES:  Industrial  motion  pictures;  television 
film  programs  and  commercials;  theatrical  short 
snbjeits;  featuies.  FACILITIES:  Complete  studio 
bxilities  with  sound  for  both  35  Jt  16mm  antl 
perm:inent  creative  staffs  in  New  York  :ind  Holh- 
wood. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOI  ION    PICFURES:     The    Gold    Tilled    Story 

(t;old  Filled  Mlrs.  .Association):  Red  Cross  Report. 
I9SS  (American  Natl  Red  Cross);  Hughes  .iircraft 
Picture  (Hughes  Aircraft  Co.);  The  While  Tailed 
Buck  (Oliii  Mathieson  Chemical  Corp.):  The 
Eager  Minds  (Light's  Diamond  Jubilee  Com- 
Diittee);  Cloud  Club   (Chrysler  Corp.);  39  Big  Ideas 

(I)onn  Bennet  Productions);  39  Charter  Boat 
l-ilms    (NBC):    IVeekend  Flying    (U.S.  .Air  Force). 


Roland   Reed   Productions,    Inc. 

■.21    Kilih   A\e..   New   \oik.    N.\.   Phone:    MUrray 
Hill  2-8541.  Hampton  Howard.  Vice-President: 
Russ  Raycroft,  Vice-President. 

(see  complete  listing  in  Los  Angeles  area) 


Princeton    Film   Center,   Inc. 

270  Park  ,\\er)U(.  N<  u  \.,\\,  17.  N.\.  Phone:  l'I.a/:i 
5-0322.   lom  P.  llawley.  in  iharge. 
(sec  complete  listing  in  New  Jersey  area) 


ROBERT   YARNALL   RICHIE 
PRODUCTIONS,   INC. 

9  West  (.Ist  Six  It,  .\eu    'I  ul  k  2.t.  N.\. 

Phone:  Circle  6-0191 

Date  of  Organization;   1939 

Branch:  Gulf  Cloast  Films.  Inc..  Oil  S:  Gas  BIdg.. 

Houston.  Texas.  Phone:  Blackstone  5471. 

Robert  ^■arnall  Richie.  President 

W.  William  Bryant.  Jr..  Viee-Pres.  i-  Prod.  Mgr. 

Robert  V.  .A.  Bennei.  Vice  Pres.  in  Charge 
of  Sales 

X'irginia  G.  Richie.  J'reasurer 

Ele:inor  D.  F'rommelt.  Secretary 
SERVICES:  .Motion  picture  prodtittion.  lelevision 
—  inilustrial.  dotumentaiv.  Kimm  and  35mm  blaik 


.(ik!  uhitc  .1)1(1  tolor:  slide-motion;  strip  film; 
siripts  .111(1  sioiy  board  tre;iiments.  Counsel  on 
fill))  piii(lu(tioii  and  (lisiribulion.  FACILITIES: 
(iompleteh  self-eijuipped  for  :ill  phases  of  motion 
picture  photography:  employing  .Mitchell  cameras, 
Magni(or(ler  sound  o)i  location:  shooting  staff  for 
sets  and  spetial  elleds.  Complete  lighting  for 
large  industrial  interiors;  locition  truck.  1  he  (om- 
pany  oper;ites  its  own  iiinralt  — Beet  lit  liilt  Bonanza. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  PIC4TIRES:  Lou,  Wheel  Sfyortsman- 
^hij)  (Shell  Oil  Co.):  Giants  of  the  Southwest  (Pa- 
(ifi(  Northwest  Pipeline  Co.);  Offshore  (J.  Ray 
M(  Detinott  Co.);  Pipeline  (.American  Louisiana 
Pipe  Line  Co.):  Holiday  Flight  Plan  (TWA);  The 
Dresser  Story  (Dresser  Industries.  Inc.)  TV  COM- 
MERCE.\LS  lor  Pacific  Northwest  Pipeline  Corp., 
U.S.  Steel  Co. 


LOUIS   de   ROCHEMONT   ASSOCIATES 

380  .Madison  .\\enue.  New  ^ork.  N.'S'. 

Phone:  OX  7-0350 

Date  ol  Orga)iiz.ition:  1948 

Louis  tie  Rochemont.  Execulii<e  Producer 

F.  Borden   Mace,  President 

'Fhomas  Orchard,  .-issociate  Producer 

Lothar  W(ilff,  -issociate  Producer 

-Martin  |.  Maloney.  General  Manager 
SERX'KTS:  Prodiution  of  theatrical,  industri.il 
('(lu(;iiion:tl  .ind  tele\ision  motion  pictures.  I)i^ 
iril)ution  ol  theatrical  features  and  short  subjetis. 
F.AClLri'IES:  Full  line  of  35mm  ;ind  16mm  sound 
motion  pi(ture  etjuipment.  lighting  equipment 
,tn(i  (lilting  roonis.  Studio  and  coniplete  facilities 
lor  pioduclion  in  the  wide-screen  process.  Studio 
and  (omplete  facilities  (through  Halas  and  B;(t(he- 
lor  Cartoon  F'ilms.  Ltd.)  for  production  ol  .uii- 
mated  and  puppet  films. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOI  ION  PIC  lURES:  Ctnerama  Holiday  (St.in- 
le\  Wai  nei  (jneiama  Corp.);  In  production  oi 
prejj.u  ;ition;  Louts  de  Rochemont  presents  "CIXE- 
\HR.iCLE"  (National  Theatres  Corp.);  johann 
Sebastian  Bach  (Lutheran  Church  Productions): 
Murder  at  Smutty  Xose  (Independent);  '/'/)('  First 
Hundred  Years  (House  of  Seagram):  The  Great 
Adventure  (Anie  Sucksdorff).  TELEVISION 
FILMS:  Wlial  h  Man!  (NBC:):  Little  Ig  (British 
I\). 

H.   D.  ROSE  &  COMPANY,  INC. 

6  East  39th  Stieet.  New  \  ork   lii.  N.V. 

Phone:  MU  6-4443 

Date  r)f  Incorporation:   1947 

Hubert  D.  Rose.  President 

Charles  E.  Behymer.  Vice-President 

William  F.  Koch,  Vice-Pre.sidenl 

Robert  P.  Schweitzer,  Art  Director 
SERVICES:  Sales  promotion,  sales  and  in;in;i- 
gement  training,  institutional  and  industrial  sound 
slidefilms.  \isii;il(;isi  ;ind  vu-graph  slides.  Other 
:)udio-\  isu.il  media.  F.\CilLITlES:  Perni;inem 
staff  ol  artists  and  writers,  complete  photographic 
studio,  retording  ;in(l  projecting  etjuipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Si  inH-ll.MS:  /,/'.(  /(,-  a  Three  Time  ]\  timr: 
Lever  Takes  the  Lead  —  .-igain.  Shift  Into  High 
with  Spiy,  A  Double  Barreled  Persuader.  .1  .\eii 
Partner  for  Your  Business.  Soaring  Sales  with  Surf 
I  Gieal  Deal  (lever  Brothers):  Profits  on  the  Hmii 
(Nitt'l  Wholesiilt-  Druggists  .Ass'n):  Something  fo> 
the  Books  ( |ello-0);  Your  Account  with  the  Horn, 
The  .idjuster  ()nl\  Rings  Oner  (The  Home  In 
surance  (J).):  Well-Dre.s.uil  Windows  (Bettci 
Ho)nes  .<-  (iardens). 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE 


I 


102 


BUSINESS     SCREEN     MAGAZINE 


MEMO  TO; 


ItiiMd  Film  PiiMliumi 


DO  YOU   KNOW...? 

...how  public  service  television  showings  of 
acceptable  promotion  films  can  increase  your 
production  sales . .  .  and  benefit  your  clients? 

As  an  industry  service,  Langlois  Filmusic,  Inc.  has 
compiled  latest  facts  and  ideas  for  film  producers 
to  aid  them  and  their  clients  in  profiting  the  most 
from  public  service  television. 

"PRODUCERS  GUIDE  TO  PUBLIC  SERVICE  TV" 

will  help  you  increase  your  service  to  present 
clients . . .  and  should  aid  in  attracting  new  ones. 


P^oo 


oce« 


0( 


.  this  new  FREE  guide  tells  you : 


HOW  "COMMERCIAL"  FILMS  CAN  BE. 

WHAT  LENGTHS  ARE  BEST  FOR  TV. 

TV  TIPS  ON  PHOTOGRAPHY,  EDITING, 
RECORDING,  TALENT  FEES,  MUSIC. 

HOW  TO  INSURE  WIDER  TV  CIRCULATION. 


PUBLIC  SERVICE  TV  TIE-IN  PROMOTION. 
PRODUCING  MULTIPLE-VERSION  FILMS. 
TV  USE  BY  NON-CONSUMER  GOODS  CLIENTS. 
REVISING  FILMS  FOR  TV  CIRCULATION. 
...AND  MANY  OTHER  VALUABLE  FACTS. 


Your  request  will  bring  this  Guide  to  you  FREE 

WRITE  TO:  619  WEST  54lh   STREET,  NEW  YORK,  N.Y. 

LANGLOIS  FILMUSIC.  INC. 

HOLLYWOOD      •     TORONTO      •      LONDON      •      PARIS 


PioducSions  •  Atlas  Film  Corporation  •  ATV  Film  Productions,  Inc.  •  Audio  Productions,  Inc.  •  Bay  State  Film  Productions.  Inc.  •  Ba[pW-King  ■= 
jcasting  and  Film  Commission  •  Byron.  Inc.  •  The  Calvin  Company  •  Capital  Film  Laboratories,  Inc.  •  Caravel  Films,  l-nc.  -Jprand  McG 
^uciionsvCoiim^l^^tes  ■  Consolidated  Products  Co.  ■  Convair  •  Coro.net  Instructional  Films  •  R-obert  Davis  Assc^glr^  Dekko  Film 
e  Neinours  S  CSBBBj^Hman  Kodak  Company  •  Jack  Easton  Productions  •  Educational  Films  Corp.  of  America  •  Petei^grf^^riu-'lcn-; 
ns,  Inc.  •  Brandt  Eno^^^M|||^^vang(>lic3l  Foiiridation,  Inc.  •  Jer,-y  Fairbanks  Productions  •  Farreil  and  Gage  Films,  h 
fx  Movietone  Nevrs  •  Francisco  Films  •  Ge™|^0i™Piifc|M^iGeneral  Motors  Corporation  •  Mel  Gold  Productions  •  B^_GoQjg^B5To.  •  G 
iul  Hance  Productions,  Inc.  •  The  Jam  Handy  OrganizatioRflk.  •  fl.lHSifflWWi^BBjijfiia-i-Mmning  and  Cheadle^[ne^.AJiiiBriMMW^nipanY,  Inc. 
hiormation  Productions.  Inc.  •  Instructional  Arts.  Inc.  •  International  flmi  Foundation,  Inc.  •  InTernaii 
■io|  •  C.  Christian  Kruse  Productions  •  Robert  Lawrence  Productions,  Inc.  •  Robert  R.  Learey  Studios  •  Vernon  Lewis  Sound  Studios 


Film 

Inc. 

-i  Elli 

•  Fil 

Prod 

...andV 

Company  •  Dallas  Jones  Productions,  inc.  •  heroert  f.ersovr.  Inc. 

Arthur  Lodge  Productions,  Inc.  •  Richard  Lvford  Productions  •  Paul  Miner  Ass 


'laraest 


.  Ov-pj    Hr 


!l  ;s,  Inc.  •  Motion  Picture  Advertising  Serv,,  Inc.  •  MPO  Productions.  Inc.  •  Neily  Film- Productions,  inc.  •  On  Film.  Inc.  "Paragon  Pictures.  ' 
m  enter.  Inc.  •  Pyramid  Pictures,  Inc.  •  Phil  Ragan  Associates  •  Reid  H.  Ray  Film'lndustries,  Inc.  -  RCA  International  Division  •  Roland  Reed  Pr: 
I  l^e  Film  Associate^-  Robert  Y.v-jsK  "' 
It  3S,  Inc.  •  Sound 

1  Sterns^  liS^e     _  

''"hael  G.  Wolff  IiuuL7  ,^  -  ..,    '. 

'  jHs,  Inc.  •  Bay  State  Film  Productions,  Inc. 

'  m  Laboratories,  Inc.  •  Carave!  Films,  Inc:  • 

i  instructional  Films  •  Robert  Davis  Associates 


ier  of  music  for  TV  and  industrial 


•?i  and  Wheeler,  Inc.  •  Letoy  G.  Phelps  •  Picture^ 
•  Regan  Film  Productions,  Inc.  •  Regency  Prc 

Ir:    •.^'■cl'i.?^-!-s^ii2,:ted  •  Lawrence  F.  ; 

iCk  Tfop  •  Uni!i4 
ctions.  Inc.  • 
.hTV  Film  Prodt 


•  Beeland-King  Film  Proouctions  •  Biofnnis  •  George  Biake  tnterprises,  inc.  •  jonn  Bransoy  .^roauctions  •  - 
Gate  and  McGione  •  Chicago  Film  Studio  Laboratories  •  George  W.  Colburn  Laboratory,  Inc.  •  Coleman  Pic 

•  Oekko  Film  Productions,  Inc.  •  Del  Ankers  Productions  •  Depioto  Films-,  Inc.  •  E.  I.  duPont  De  Nemours  &  Cu 


fj  Fii-m  Commission  •  Byron.  Inc.  •  The 

nrov  As.soci3tes  •  Consolidated  Produi 

■  -'cdak  Company  •  Jack  Easton  Prodi 


RUBY    TV    FILM    PRODUCTIONS,    INC. 

72'.l  Scvciuh  A\t-iiuf.  New  \.iik   HI.  .\.^  . 
Phone:  Circle  r)-r>fi40 

Date  of  Organi/aiioii:    192')   Incorporated   lOj"! 
Kdward  Riihy.  Pyoiluclion  Manager  c.-  President 
Jack  Rieger.  Technical  Director-Sec'y.-Treas. 
[can  Freeman,  Office  Manager 
I.con  j.  Rubinstein.  S/oit  DeparlmenI 
•Sidney  Xainies.  Unit  i-  Photographic  Manager 
StR\"IC;K.S;  Producers  of  motion  pictures  theatrical 
and     non-theatrical,     industrial,     television     com- 
mercials  medical   S;  surgery.    Rendering  complete 
scr\ice    in    every   jjhase   of    production.     F.\C:ILI- 
TIES:    Studio    and    equipment    set    aside    for   our 
exclusive  use.   Every   type  of   photographic  equip- 
ment  a\ailabU'   iruhidin*^   ;U>  lor  tommerciai    use. 
RECENT      PRODUCTIONS      AND      SPONSORS 
MOTION     PICTL'RE.S:     Siciniming    Pools    Sales 
Film   (Koven  Bros.):  Water  Heaters  Industrial  Film 
(W'hitehead    Companv):     Junior    Sports    League. 
1956  (Sports  Series).  TV  CO.MMERCI.VLS:  .Amana 
Refrigeration    (.\mana  Refrigeration). 

(Only  195.')  references  submitted.) 

SARRA,   INC. 

2U0  East  :>6th  Stieei.  .New  York  22.  N.V. 

Phone:  MUrray  Hill  8-0085 

Date  of  Organization:   I9;<7 

(.\t  New  York  Citv  .Studios) 

Valentino  Sarra,  President 

.Marris  Behrend,  General  .Manager 

John  Henderson  III.  Producer-Director 

Robert  Jenness.  Director 

Rex  Cox,  Director 

Stanley  Johnson.  Director 

George  .\ltman.  Chief  Editor 

David  Fletcher,  .irt  Director 
(complete  details  on  services,  facilities  and 
recent  productions  in  Chicago  area  listing) 

SCIENCE   PICTURES,   INC. 

5  East  .iTtli  Street.   New    ^ork  L'L'.  .N.\'. 

Phone:  PLaza  9-8620 

Date  of  Oiganization:    1941) 

Francis  C.  Thayer.  President 

Rene  Bras,  I'ice-President 

John  L,  Thayer,  lice-President.  Charge  of  Sales 

.Vrthur  Wright,  Production  .Manager 

David  Piel.  Charge  of  .inimation  and  Slide fdm 

Ellis  Sard,  .-Issociate  Producer 

Peter  Curran.  Chief  Film  Editor 

SERXICF.S:  Production  of  llimm  and  .'j.'inmi  color 
and  black  and  white  motion  pictures,  sound  slide- 
films  and  filnistrips:  wide  experience  in  industrial, 
documentary,  medical  and  promotion  films.  FA- 
CnLiriES:  Sound  stage,  magnetic  tape  record- 
ing. I6mm  and  3.'mim  aiu'mation  stands,  art.  cut- 
ting rooms,  projettirjn  theatre. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOllON  I'K.n  RES:  The  Magic  C/,/>>  (Owens- 
Corning  Fiberglas  tiorp.j:  Principles  o|  Hesjiiratury 
.Mechanics  —  Part  II  (National  Foundation  for  In- 
fantile Piiralysis):  -IS  Four-Mimtte  Cartoon  Stories 
("Captain  Kangaroo"  C:BS-Television).  .SOUND 
SLIDEFILMS:  Every  Other  One  (Ladies'  Home 
Journal):  ll'in   With  Wool   (Wool  Bureau,  Inc.). 

*3^  this  symbol,  appearing  over  a  pro- 
ducers  listing,  indicates  that  display  advertising 
containing  additional  reference  data  appears  in 
other  payes  r>l  this  Production  Ri\icw. 


SEMINAR    FILMS,    INC. 

.tl7  .Madison  .\\e.  New  Vork.  N.V. 

Phone:  Lexington  2-')032 

D;ue  of  Org;iin'/;ition:  1953 

J.  R.  Bingh:im.  President 

R.  K.  Daker,  Executive  Vice-President 

.\.  L.  Frederick,  Vice-President  &  Treas. 

J,  H,  Barwick,  Sales  .Manager 
SER\'ICES:  (Consultant  designers  and  producers  of 
skill  training  programs  based  on  motion  picture 
loop  films  excliisi\e  with  this  companv.  F.YCILL 
TIES:  Fully  stalfed  with  specially  trained  re- 
searchers, designers,  .script  writers  and  film  produc- 
tion specialists. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  HON  PICITRES:  (,,mrlh  Thin  Sales  (Stand- 
.ird  Oil  CContpan\):  For  (ireater  Vsefutness  (Series 
I  &  II)  (Chase  Slanhattan  Bank):  Selling  Schlilz 
(Jos.  W.  Schlitz  Brewing  (;omi>an\):  Tlir  Close 
(Edison  Electric  Institute). 

ALAN   SHILIN   FILMS 

112  W.   89th   Street.    Niw   V  nrk   24.    N'.Y'.    Phone: 
TRafalgar  3-ti22l.  (Di\isic)n  of  Dvnamic  Films. 
Inc.). 

(see  complete  tiat.i  under  D^nanlic  Films, 
New  York) 

Charles   E.  Skinner  Productions,   inc. 

IfiOII    Bro.adway.    New    York    19.    N.Y.    Phone:    CI 
()-(>9l3.     Raymond    Rand.     i'ice-Pre^ident.    in 
Charge. 

(see  complete  listing  in  Hollywottd  area) 


•3f 


FLETCHER   SMITH   STUDIOS,    INC. 

321  East  11th  Sireel.  ,\ew  Yolk   17    N.V 
Phone:  MLrray  Hill  5-91110 

Date  of  Organization:  1930 

Fletcher  Smith.  President 

Charles  H.  Schettler,  Vice-President 

Peter  Caldera,  Secretary-Treasurer 
SERVTCES:  motion  pictures,  television  him  com- 
mercials, industrials  and  television  film  series: 
live  and  animated.  Ifimm  and  35mm,  black  and 
white  or  color,  Slidefilins:  anamorphic  and  sound: 
also  slides.  Live  stills  or  artwork.  Recording:  wild 
and  to  picture.  Complete  facilities  for  lip  sync 
dubbing  to  foreign  langua.ges:  F.\ClLfTIES: 
50  X  70  sound  stage.  Two  projection  rooms.  bf)tli 
16mra  and  35mm.  Recording  and  mixing  fac- 
ilities. .\rt  and  animation  staff:  editing  facilities 
and  staff,  .\nimation  cameras,  both  Ifiinin  ;tnd 
35mm.   Hot  press  titling. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOllON  PiC;i  LRES:  /'>5rt  (it  Radio  Line: 
1956  G£  Telei'ision  Line  —  also  Spanish  version 
(General  Electric  Company):  Betty  Furness  for 
O.-IS  Meeting  (Westinghouse):  Bergen  County 
Parks  (Bergen  County):  .Meet  the  Sentinel  (West- 
inghouse Elevator  Div.):  .Modern  Parrel  Sugar  Mill 
—Spanish  and  English  versions  (Farrel-Birming- 
ham  Co.):  BuW/ig/K  —  Venezuelan  and  Mexican 
versions  (Morse  International).  SLIDEFIL.MS: 
Modern  fViring  (Philadelphia  Electric  Co.):  .Meet 
Your  Xew  IVestinghouse  Television  Receiver  — 
pocket  ssf  (Westinghouse).  TELEVISIO.N:  The 
Dione  Lucas  Show    (.Vrthur  B.  .Modell  TV  Prod.). 

STURGIS-GRANT    PRODUCTIONS,    INC. 

322  East  44th  Street.   .New    York    17.   N.   V. 
PhiMie:   .MLrray  Hill  9-4994 

Date  of  Organization:    1948 

Warren  Sturgis.  President  and  Execulii'e 

Producer 
.M.  C.   Romilly.   Vice-President 
I  heodtjre    B.    Karp.    .-issoc.    Producer. 

Fldiicational  Films 
1.    \'.     \riscl.    Prndiit  tittn    Manaijri 


SERVICES:    Medical,    technical,   educational    and 
industrial    films   and    filmstrips:    animation   of 
types.     F.VCILI  I  lES:    Live-attion    and    animati< 
production    and    stript-writing    staff:     latest    pi" 
fessioniil     Uinini    e<|uipiiieiit.    including    MitcluH 
Maurer.   (ane-Special    and    Intr:i(lex  cameras:    fit! 
.irt    studio:    recording    studio:    sets:    editing.    -\li! 
.lied  distribution  facilities. 

RECENT      PRODUCTIONS      AND      SPONSORS 
MOllON     PICllRES:    Myinlhenia    Cravis-DiiK 
nosis.     Treatment    and    .Management     (Hoffm:iii 
LaRoche.  Inc.);  .4  Statement  of  Policy   (Americ.i: 
Cancer   Society);    .-tnomalies   of   the   Aortic   Ay 
Xon-Syphilitic    Venereal    Disease     (Squibb);    P< 
operative  .-terosol   Therapy.  .4   Clinic  on  Jaund: 
(Winthrop):     Total     Right     Hepatic     Lobectv 
(Pack    Medical   Group):    Radical  .Weft   Dissect! 
through  Trans^'erse  Incisions   (William  F,  Mad  < 
\LD.):  Beyond  the  Schoolroom    (National  Coun 
of    Secondary   Schools).     SLIDEFILMS:    The    .1 
tonomic  Xenious  System    (Caba  Pharmaceuticals^:  j 
Sifnplastin   and   Diagnostic   Plasma.  .-Inatomx  and 
Physiology  of  the  Digestive  Tract  (VX'arner-Chilcott 
L:d>oratories,  Inc.), 

SUN   DIAL  FILMS,  INC. 

341  E.  43rd  Street.  New  York.  N.Y. 

Phone:    MUiray   Hill   0  2040 

Date  of  Organization:    1944 

Samuel  .\.  Datlowe,  President  and  Executive 
Producer 

.\lice  D.  Wood,  lice-President 

Ralph  Bowen,  .-Issociate  Producer,  Editor 

Dick  Klaussen,  .irt  Director 
SERVICES.  Production  of  motion  pictures  and 
slideftlms.  F.\CILITIES:  Equipped  for  Ifimm  k 
35mm  production:  specializecl  photography  for  in- 
dustrial research  through  time-lapse,  microscopic 
and  ultra  high-speed  motion  pictures  (up  to  3.000 
frames  per  second). 
RECENT  PRODUCTIONS  AND  SPONSORS 
MtJIIO.N  PIC  I  LRES:  Columbia  and  LaGuira 
(Grace  Line);  Slalom  Champs  (Kraska);  Land- 
scape for  Living  (.-American  .Association  of  Nursery- 
men). SLIDEFIL^L  For  Texas  Co.  TV  COM 
MERCI.VLS:  for  Chevrolet.  Shulten.  Inc.  .M-CiM 
Features.  Girl  Scouts  of  .\nieric;i. 

Jolin   Sutherland   Productions 

33  East  48th  Street,  New  York   17,  N.Y.,  Phoix 
PLaza  5-1875.  Dale  .Armstrong.  Vice-Preside  ■ 

(see  toiiijjiete  lisiiii<.;  m  I  os  Angeles  .\rea) 

mENEWS   FILM   CORPORATION 

Film   Center   Bldg. 

630  Ninth  .\venue.  New  York  City.  N.Y. 

Phone:  Judson  6-2450 

Date    of    Organization:     1946 

Herbert  Scheftel,  Chairman  of  Board 

Robert  K,  Straus,  President 

Norman  S.  Livingston,  Executive  Vice-Preside" 

-\lfred  Berger.    Vice-President 

James   H.  Sachs,   Secretaiy-Treasurer 

Richard   Reiss,  Assistant  Secretary 

.\.  Doulgas  Comeaux,  .-Issistant  Treasurer 

Richard  .Milbauer.  Xews  Editor 

Norman  Weisman,  Production 
SERV'ICES:  Production  of  motion  pictures  of  al 
types  {or  television,  business  and  government 
F,\CILITIES:  Cutting  rooms,  screening  room  am 
;dl  equipment  necessary  for  I6inm  and  35mm  bhui 
iiid  white  or  color  production  ,  ,  ,  $100,000  wortl 
ol  camera  ;ind  lighting  eciuipment  for  both  soum 
and  silent  filming  —  stall  camera  ,ind  cuiliir 
crews.  Six-million  loot  film  library. 
RECENT  PRODUCTIONS  AND  SPONSOR 
MOllON  I'lCllRES:  Review  of  the  Wee 
(Voice  of  .\merica);  Morocco  Today  (Cherifiai 
Ciovt.  of  .Morcxco);  Tunisia  Stef}s  Forward  (Gas 
ernment  of  Tunisia);  Caribbean  Tour  —  Fic^  Pre' 
ident  .\ixon  (L'.S.  Inform;itifnt  .\gencv);  Forecaf 
of  l'i>li    (Firestone    Tile  ,>;.■  Rulilier  Co.). 


104 


BUSINESS      SCREEN      MAGAZIN 


•5f 

SOUND   MASTERS,    INC. 

165  West  46tli  blrcct.  New  Vurk  3G,  N.Y. 

Phone:  PLaza  7-6600 

Date  of  Organization:  1937 

W.  French  Githcns,  Chairman 

Harold  E.  Wondsel.  President 

Francis  Carter  Wood.  Jr..  Vice-Pres.  and  Secty. 

Walter  Kullberg.  Treasurer 

Tom  Diinphy.  TT  Exec.  Producer 

Roy  Gibson.  Writer-Director 

John  H.  Tobin,  Producer-Director 

Robert  Rosien.  Recording  Engineer 
SERVICES:  ProdiKtion  ol  motion  pictures  for 
theatrical  ;ind  industrial  use;  sales,  public  relations 
and  training  films;  TV  subjects  and  spots;  slide- 
films;  editorial,  dubbing,  recording  and  re-record- 
ing services.  FACII.niES:  Sound  stage  fully 
equipped  with  3')mm  and  16mm  cameras;  com- 
plete lighting  equipment;  sound  recording  fatili- 
ties  and  dolly,  high  speed  slow  motion  cameras 
and  soimd  etpiipnient  for  location  use.  Two  re- 
cording studios  fully  equipped  with  35nim  an<! 
16mm  optical  tracks.  35.  16mm  and  i^"  magnetic 
recording.  Projection  facilities  for  35mm  and  Unnni 
interlock.  Four  cutting  rooms  fullv  equipped  willi 
Moviolas  and  sound  readers  for  film  and  tape. 
RECENT      PRODUCTIONS      AND      SPONSORS 

MOTION   I'ICri'RES:   Ouiel  Please    (Anns i;.; 

Cork  Co.):  Looking  At  You  (General  Motors): 
People  and  Petroleum  (Creole  Petroleum  Corp.): 
Tailor-Made  Brass  (Winchester  !v  AV'estern  Di\. 
Olin-Mathieson  Chemical  Corp.);  JVhat  Happened 
Tomorrow,  The  Big  Test  (Chrvsler  Corp.): 
Showman  Shooter  (Olin  -  Mathieson  Chemical 
Corp.);  Wings  to  Haivaii  (Pan  .\merican  .\irways): 
Speechless  by  Mistake  (Amer.  Tel.  &  Tel.  Co.): 
Training  Films  (U.S.  Navy  &  U.S.  Signal  Corps): 
Shooting  Safety  (Sportsmen's  Service  Bureau):  The 
Spalding  Story  (A.  G.  SpalcUng  &  Bros.).  T\' 
FILMS:  For  Chrysler  Corporation.  Plymouth.  Bor- 
den Company.  .-Vrmoiu'  Company.  .-Aluminum  Co. 
of  .\merica,  Casco  Products,  Dermetics  Products. 
Armstrong  Cork  Company.  General  Foods.  Con- 
tinental Oil  Co.,  Roget  &  Gallet,  Bristol  Myers. 
Clayton  Laboratories.  Procter  &:  Gamble. 

MC- 
HENRY  STRAUSS   &   CO.,    INC. 

31  West  53rd  St.,  New  York.  X.\  . 

Phone:  PLaza  7-0651 

Date  of  Organization:   1951 

Henry  Strauss,  Executive  Producer 

Walter  Raft,  Vice-President,  Production 

Robert  Wilmot,  Vice-President,  Motion  Picture 

Director 
Jerry  Alden.  Story  Editor 
Marvin  Dreyer,  Production  Supervisor 
William  Hagens,  Training  Coordinator 
John  von  .-Arnold,  Media  Development 
Anne  Paydo,  Administration  Coordinator 
Terry  Colasacco,  Production  Coordinator 
Erwin  Kramer,  Production  Assistant 

SERVICES:  Internal  and  external  communications 
including:  employee  ;ittitude  de\elopment,  super- 
visory and  staft  training:  sales  training  and  sales 
promotion;  community,  customer,  public  and  in- 
dustrial relations;  through  the  medium  of  pro- 
grammed motion  pictures,  slidefilms.  cartoons, 
printed  and  recorded  material,  training  courses 
and  guides,  and  other  coordinated  audio-visual 
tools.  FACILITIES:  All  facilities  necessary  for 
research,  planning,  programming,  and  the  creation 
and  production  of  media. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  IMCriLRES:  Revolution  Against  Time. 
Ill  Your  Hands,  i'.  S.  .-)..  Sentinel  in  the  Sky   (Pan 


American  World  .Airways);  Family  Affair  (American 
Telephone  and  Telegraph  Corporation);  More 
Than  Telling  (The  New  York  Telephone  Com- 
pany); One  Man  (The  Gulf  Oil  Corporation); 
The  Time  Is  Now,  The  True  Security,  Making 
Money  .  .  .  Work  (The  Mutual  Benefit  Life  In- 
surance Co.);  Here  Today  .  .  .  Here  Tomorrow 
(The  Ethyl  Corporation);  The  Infernal  Triangle. 
Under  Control  (Esso  Standard  Oil);  The  Good 
Old  Days.  The  Ones  That  Get  Aiuay  (United 
States  Air  Force).  SOUND  SLIDEFILMS:  Three 
for  the  Money  (The  Gulf  Oil  Corporation);  Rx— 
D.M.C.  (Squibb  International  Division  of  the 
Olin-Mathieson  Chemical  Corporation):  Very 
V.I. P.   (Pan  .\nieric:in  World  .Airways). 

TOMLIN   FILM   PRODUCTIONS,   INC. 

-ISIl   l,r\lllL;l..li    Amiiuc,    Xeiv    ^.,lk    17.    \.    \. 

Phone:    I'l.a/a  8-3070 

Dale   ol    Org:ini/a[ion:    1939 

Frederick  .A.   Tomlin,  President 

Carl  .\.  Tomlin.  I'ice-President 

Mary  D.  Tomlin.  Secretary-Treasurer 

Harry  L.  Flynn.  Sales  Manager 
SERVICES:  16  i^  35mm  motion  pictures;  indus- 
trial, educational,  training,  sales  presentations. 
r\'  commercials,  editing,  animation,  filmstrips. 
slides.  F.\C;iLITIES:  Studio,  35mm  Mitchell  NC 
camera,  Maurer  camera,  4  Cine  specials,  .\rrille\ 
camera,  animation  stand,  editing  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICHRFS:  .Ui.  Tlnnlnic  (General 
Electric  (..».):  Design  in  .iction  (Pratt  and  Whitnev 
.\ircraft);  Advertising— In  Our  Expanding  Econo- 
my (General  Electric  Co.).  FILMSTRIPS:  Mag- 
azines Profit-Makers  for  Drug  Stores  (Magazine 
Publishers  .Assoc);  The  Heart  of  Milk  (The  Bor- 
den Co.);  Empty  Cases  (Personal  Products  Corp.): 
Postiim  Presentation  (General  Foods  Corp.);  Gulf 
Pride  Select  (Gulf  Oil  Corp.);  Chef-Boy-Ar-Dee 
Presentation  (.American  Home  Foods,  Inc.);  Sports 
Illustrated  Presentation  (Time,  Inc.).  (3-screen). 
TV  CO.M.MERCIALS:  for  Liggett  &  Myers,  Esso 
Standard  Oil  Co.,  Falstaff  Brewing  Corp. 

TRADE  WAYS,       INC. 

331  .M.idison  .\\enue.  New  York  17.  New   \:nk 

Phone:  O.Xford  7-0826 

Date  of  Organization:    1928 

Branch:  208  South  La  Salle  Street,  Chicago, 
Illinois,   Harold   L.   Winje,  Manager 

W.  H.  Lough,  President 

R.  E.  Taylor,  Vice-President 

B.  L.  Wilkins,  Production  Manager 
SERVICES:  Slide  and  motion  pictures,  recorded 
(ase  materials,  "packaged"  meetings,  field  stuches, 
marketing  surveys,  sales  uaining  programs,  clinics, 
manuals.  F.ACILITIES:  .Script  wTiting  staff,  art 
and  photo  studios,  photo  retouching,  film  directors, 
field  interviewers,  shoppers. 

RECENT  PRODUCTIONS  AND  SPONSORS 
SLIDEFILMS:  Selling  in  Todays  .Market  (Union 
Bag  &  Paper  Corp.):  It's  a  Good  Business  To  Be  In 
(.American  Hardware  Supply  So.);  1956  Grey-Rock 
Jobber  Sales  Meeting  (Raybestos-Manhattan  Co.): 
Repeat  Performance  (General  Electric  Co.  Electron- 
ics). RECORDED  CASES:  When  an  Account 
Starts  to  Slip  (Railway  Express  Agency);  JVorking 
with  Wholesalers  (Lily-Tulip  Cup  Corp.);  Selling 
in  Supermarkets  (Johnson  &  Johnson  Co.)  Work- 
ing with  Food  Specially  Distributor  Salesmen 
(General  Electric  Co.). 

Your  Most  Dependable  Buyer's  Guide 

■^  'l~he  pages  of  this  Annual  Production  Review 
provide  reference  data  attested  for  accuracy  by 
executives  of  all  listed  companies.  Client  and  film 
references  are  provided  as  warranty  of  recent  ex- 
perience in  business  film  production. 


•5f 

TRAINING   FILMS,   INC. 

150  West  51th  Street.  New  York  19,  New  York 

Phone:    COlumbus   5-3520 

Date    of    Organization:    1947 

Ralph  Bell  Fuller,  President 

Robert  .A.  Lightburn.  Vice-President 
SERVICES:  Filmstrips,  filmographs,  slide  presen- 
tations, easels,  booklets.  Specialists  in  business- 
sponsored  filmstrips  for  schools,  films  on  employee 
orientation,  methods  training,  sales  training  and 
sales  promotion.  Counsel  on  all  phases  of  audio- 
visual presentations.  Film  distribution  and  pro- 
jection equipment.  Originators  of  3-screen  pano- 
ramic filmstrips.  F.XCILITIES:  Research,  scripts, 
story  boards,  art.  photography  and  animation,  ad- 
visory staff,  education,  medicine,  merchandising. 
RECENT  PRODUCTIONS  AND  SPONSORS 
SLIDEFILMS:  -How  To"  Series  of  6,  (U.  S. 
Rubber— Krylon  Foam  Rubber):  Fabriscope  (J.  C. 
Penney  Co.):  Concentrate  on  Profits  (James  Lees 
&  Sons  Co.);  Boosting  Your  Profits  1956  Frozen 
Confections  Program  (Doughnut  Corp.  of  Amer- 
ica); General  Manager  Conference  (Lederle  Lab- 
oratories); Look  Ahead  (Calvert-Carstairs  Co.); 
High  Level  Feed,  How  to  Judge  Livestock  (Chas. 
Pfizer  &  Co.);  Clinic  on  Federal  Finances  (Tax 
Foundation):  Health  Exhibits  (National  TB  Assr)- 
ciation):  Facts  .-Ibout  Filters  School  Version,  (Pur- 
olator  Products,  Inc.)  . 

it. 

TRANSFILM,   INCORPORATED 

35  West   15th  Street,  .New  'iork  3b.  N.Y. 

Phone:  JUdson  2-1400 

Date  of  Organization:  1941 

William  Miesegaes.  President 

\\'alter  Lowendahl,  Executive  Vice-President 

William  Burnham,  Vice-Pres.  Chg.  of  Sales 

Robert  H.  Klaeger,  Vice-Pres.  Chg.  Mot.  Pic. 

Prod. 
Pud  Lane,  Vice-Pres.  Chg.  of  Slidefilms 
Michael  A.  Palma.  Secretary-Treasurer 
.Albert  Boyars,  Public  Relations  Dir. 
Joop  Geesink,  Co-Producer,  Dollywood  Studios. 
Amsterdam,  Holland 
SERVICES:  Live,  animated,  stop-motion  films  and 
sound  slidefilms  for  public  relations,  product  pro- 
motion, management  training,  attitude  motivation, 
medical    and   health,    educational,    merchandising, 
sales  training,  sales  promotion,  industrial  processes, 
safety,    employee    relations,    etc.    Tele\ision    com- 
mercials and  programs,  TV  trailers  and  still  pho- 
tography.    F.ACILITIES:    .Air   conditioned   sound 
stages,  studios  and  screening  rooms.  Animation  art 
department,     animation     camera     stands,     optical 
printing   and    editing    rooms,    construction    shops, 
slidefilm  studio,  complete  prop  and  scenic  design 
department,  still  photography  studio  and  process- 
ing laboratory,   location  equipment,  research  and 
script    WTiting,    film    advisory    counselling    service. 
.Administrative  offices  and  facilities  all  in  the  Trans- 
film  Building    (N.Y'.). 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  The  Grocer  and  the  Caiiii\ 
Dragon  (Continental  Can  Company);  Right 
Around  the  Corner  (The  Greater  New  Y'ork  Fund); 
Man  of  Action  (.American  Council  to  Improve 
Our  Neighborhoods);  The  Orthofiow  Fluid  Cata- 
lytic Cracker  (M.  W.  Kellogg  Co.);  Calling  All 
Salesmen  (Life  Magazine).  SLIDEFILMS:  The 
New  Look  (Home  Insurance  Company);  Instant 
Swans  Down  Cake  Mixes  (General  Foods);  Prog- 
ress 195-1  (Shell  Oil  Company);  Dear  Mrs.  Calvin 
(New  Y'ork  Life  Insurance  Co.);  Story  of  Quincy 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


6TH     ANNUAL     PRODUCTION      REVIEW 


105 


i»^4t  cnij^Af  [=] 


NEW     YORK 


TRANSFILM,     INCORPORATED;     CONTINUED 


.■Jrf<im.i  (MaKH/iiic  Advertising  Bureau).  TV 
(;OMMKRC;iAl.S:  For  KeiiNon  S:  Eckliardt  (RCA 
\'ici()r  r\'  Sels).  keinoii  X:  Etkhardt  (Ford  V-8 
Engine).  Maxim  hu.  ((;eneral  Elecirii  T\'  -Sets). 
William  Esiy  (Winston  S;  Claniil  Cigarettes).  Footc. 
Cone  and  lieUling  (Rheingold  Beer).  MacManus. 
[ohn  and  .\dains  (Pontiac  .t  t:adilla().  Benton  It 
Bowles  (Tide).  Ted  Bates  (C;BS-(:oliinil)ia  lA' 
Sets).  Fuller,  .Smith  and  Ross  (.Mcoa).  Foote.  Cone 
and  Belding  (Spry).  William  Estv  (Cota  Clola). 
William  Esty  (Ballantine  Beer  ,>;:  Ale).  BBD  .»L- () 
(Betlv  Croiker  Cake  Mixes).  BBl)  .<:  O  (Diito  I'aint 
S:  Car  Polish).  William  Esi\  (Prestonc  .\nti-Frce/e), 
Lennen  .*L-  Newell  (Old  Gold  Cagarcttes).  BBI)  .>s  C) 
(N.Y.  Telephone  Compan\).  MaiManus.  John  and 
.\danis  (Saran  Wrap).  Frank  Sawdon  (Robert  H.iU 
Clothes).  Shulion  Inc.  (Old  Spice  for  Men).  Brooke, 
Smith.  French  and  Dorrance  (York  .\ir  Con- 
ditioner). Foote.  Cone  and  Belding  (kreisler 
Watchbands),  Grey  .\dvertising   (5-day  Deodorant). 

TRIDENT   FILMS,    INC. 

'illi  Madison  .\venue.  -New  York  22.  NY. 

I'hone:  PLa/a  9-358U 

Date  ol  Orgaiii/alion:   1951 

Clharles  F.  Schwep.  President 

C;uv  k.  Benson,  I  ice-President 

Lawrence  F.  Doheny.  Director 

Philip  Landeck.  Research  Director 
SER\'ICES:  Market  survey,  research,  consulting 
and  creati\e  development.  Production  Irom  script 
through  finished  film.  Coordinated  marketing  of 
film  product  and  associated  communications 
tcx)ls.  Follow-up.  Specializing  in  industrial,  public 
relations,  documentary  and  "selling"  films.  Over- 
seas assignments.  Marionette  and  puppet  pro- 
gram anci  commercial  films.  F.^CILITIES:  Per- 
manent creative  staff;  researchers,  writers,  directors 
and  educators.  .VU  technical  facilities  required  lor 
production,  including  mobile  units,  screening  and 
editing  rooms. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICTURES:  //oy"  .S.ii.s  -  third  ol 
marionette  film  series;  The  Heron  Who  Liked 
Crab  Meal  (U.S.  Information  .Ygency);  Road  to 
Hospitality  —  T\'  version  (.\merican  Hotel  .\ssoci- 
ation).  TELEX'ISION  FILMS:  Adventures  on 
Planet  Sam  —  Children's  adventure  series  (Bceson- 
Johansen  .Associates);  Ilfl/(er  AVrr  Presents  —  dra- 
matic personalitv  program  (Motive  Television  Co.) 
CRE.\TI\E  nE\  ELOP.MEN  I  WORK;  For  Rich- 
ardson Foundation;  scripts  and  production  man- 
agement for  .\inis  Productions.  Inc.;  adaptation 
of  film  for  Rahr  Malting  Co. 

UNIFILMS,   INC. 

.•529  East  47tli  Street.  Niw  York  17,  N.Y. 

Phone:  .MUrray    Hill  8-9.H25.  8-9326 

Date  <tt  Organi/ation:   1949 

Charles  E.  Gallagher.  President 

.\rline  Garson.  Secretary 

Clarence  Smit.  Treasurer 

Richard  .Maury.  Senior  Writer 

Robert  Stringer.  Senior  Director 

Leonard  Hirschfield,  Senior  Cameraman 

.Newton  .Xvrutis.  Senior  Engineer 
SERVIC:ES:   Business  and  Television  films  Iti  and 
."S5mm    Slidelilms  and    filmographs.    Live   art    and 
cartoon.    Specialty:     1  he    Narrative    Drama.     F.\- 
t:iLI  LIES:    Staff   of   seventeen,    and    8.(100   s<|uare 


fiei  ill  Mi<liowii  .\I.iiili;ill;in,  90  loot  viuiid  stage. 
I'erinanenl  kiKllen:  10  diannels  ol  tape;  Art  de 
p.ii'tnieitl;  dressing  riMims:  koditchroiiic  printer: 
v.Hill:  Edililr.;  looms;  'lO.OOO  w:ills  ol  studio  li);ht 
ni'.;.     \niMi.ilioii   M.iiul.    .MuMi    library. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  I'ICn  RES;  Inesjiected  lines  (Peliii 
sxhania  RR);  /(  Stands  to  Reason  (International 
Paper).  Sew  Advanced  lilue  Sonoco  (Sun  Oil  (aj.); 
The  M<.\tanus  Muf^net  (.Mt.Manus,  John  and 
.\dams);  Traveling  with  Ciiildren  (Shell  Oil  Co.): 
How  to  Clean  House  and  J.ihe  It  (Lewyt  C^orp.). 
SLIDEFII.MS;  Tour  Steps  to  Better  Tools  and  Dies 
(Carpenter  Steel  Ca).). 


UNITED   WORLD   FILMS,   INC. 

105  East  106th  Street  and  H5  Park  Avenue. 

New  York.  N.Y. 
Phones:  TR  6-5200  -  PL  9-8000 

Date  of  Organization:   1946 

|.  M.  Franey,  President 

N.  E.  Gluck,  1'ice-Presidenl  in  Charge  of 

Television  Operations 
-M.  Goodman.  1'ice-Pre.sidenl  i-  Castle  Films 

Sales  Mgr. 
(,.  Bole.  Vice-President  in  Charge  of  T\ 

I'loduction 
\.  D.  Desmond.  Sales  Mgr.  Entertainment  i- 

Special  Sales 

SERVICES:  Production  and  distribution  of  live 
.and  animated  films  for  industry,  commerce,  and 
the  armed  forces.  T\'  connnercials.  Production  and 
distribution  of  films  for  television.  Production  and 
distribution  of  Castle  Films.  Distributors  ol  L'ni- 
versal  International  and  J.  .Arthur  Rank  feature 
motion  pictures,  sponsored  educational  and  reli- 
gious films.  F.ACILITIES;  Complete  studio  oper- 
ation at  L'niversal-International  Studios.  Universal 
Citv.  California.  .Additional  production  and  na- 
tional distribution  offices  in  New  York  City. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.NfOTION  PICTURES:  Whiles  .-/  Then  Eyes 
(U.S.  .Army  Reserve);  American  Slock  Exchange 
(.American  Stock  Exchange);  Harlem  Globetrotters 
(Globetrotters);  Medal  of  Honor  (U.S.  Treasury 
Dept.);  ;'>55  XASCAR  Race  (DeSoto  Div.  Chrysler 
Corp.)  T\'  COMMERCIALS;  for  D'.Arcy  (Coca 
Cola).  (Olin  Industries).  (Silvercup).  Leo  Burnett 
(kellogg's).  (Campbell  Soup).  (Maytag).  (.Marl- 
boro). (Toni),  (Joy  for  P8.G),  Batten.  Barton, 
Durstine  &  Osborn  (General  Electric),  (De  Soto), 
Blow  (Philip  .Morris).  (Pepsi  Cola).  J.  Walter 
Thompson  (Lux).  (Scott  Tissue).  Benton  S:  Bowles 
(Conoco).  (Studebaker).  Lennen  &  Newell  (Lustre 
Creme).  Dancer.  Fitzgerald.  Sample  (Falstaff  Beer). 
Cunningham  S:  Walsh   (Sunshine  Hydrox). 


VAN   PRAAG   PRODUCTIONS 

1()00  Broadway.  New  \ork  19.  N.Y. 

Phone:  PLa/a  7-2687 

Branches;    2301     Dime    Building.    Detroit    26, 

Michigan.   I'hone;   WOodward  2-4896.  Thomas 

H.    Doenges.    (icneral   Manager.   2711    San   Do 

miiigo.  Coral  Gables.  Florida.  Phone;  HIgldand 

6-0811.  Maurice  Van  Praag.  General  Manager. 

Date  of  Organization:   1950 

William  \'an  Praag.  President 

Marc  S.  .Asch.  lice-President 

Bert  Lawrence.  Director  of  Production 

Gilbert  M.  Williams.  Production  Manager 

Robert  Van  Praag.  Distribution  Department 

Anita  Palumbo.  Casting 


SERVlt;ES;  I  heatrical.  flociimentary,  conunercial. 
television  and  industrial  films;  distribution.  F.A 
(JI.rilE-S:  (!om]>lete  sound  studios  and  mobile 
units.  (;re;iti\e.  art.  tasting,  editorial,  and  dis- 
tribution services.  Film  vaults,  projedion,  ,1111! 
itlliel  rel.iled  ser\  iies. 

RECENT      PRODUCTIONS       AND      SPONSORS 

'Only   Television   commercials   submitted) 

l\'  CO.\I.MERC:iALS:  For  Ford  .Motor  Co..  Clirys 
ler  C;ori).,  General  .Motors  Corp..  Studebakci 
Paikard  Corp..  Bulova  Watih  Co..  Manhattan  Soap 
Co..  C.  F.  .Mueller  Co..  (".illelte  Razor  C:o..  Conti 
iienlal  Baking  C;o..  Coats  and  Clark.  Inc.,  Electric 
Storage  Battery  C;o..  Standartl  Oil  Co.  of  .N.J.. 
National  CJmlerence  of  Christians  and  Jews. 

it. 

VISUALSCOPE,    INCORPORATED 

103  Park  Avenue.  New  York  .N.^  . 

Phone:  .MUrray  Hill  3-3738 

Date  of  Incorporation:  February  4.  1955 

John  H.  Rose.  Jr..  President.  Sales  .Manager 

Manny  Rey,  Vice-President.  Art  Director 

Robert  G.  Taylor,  Secretary-Treasurer, 

Production  Manager 
Wally  Bestard  A'incenty.  .issislani  Sales  Mgr. 
SERVICES;  .Audio  \isual  presentations  includ 
ing  the  A'isualscope  wide-screen  slide  or  filmstri)j. 
regular  filmstrip  and  slides,  view-graphs,  anim.i 
tion.  F.ACILITIES;  Complete  art  department, 
photographic  studio,  stag  script  wTiter,  animation 
and   recording    f;icilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
SLIDEFILMS:  .idvcrtising  Is  the  WdiUt's  liuMnc 
(lime  Incorporated);  The  Big  Difference  (Rail 
wav  Express  -Agency);  The  Xew  Champion,  Oh: 
l-aithful.  E-.MC-  (The  Borden  Company):  The  Bu 
Show  of  195=1  (Belnap  it  Thompson  for  Carrier 
Corp.). 

Vogue-Wright  Studios 

223  Fourth  Avenue,  .New  ^..rk,  N.Y.  Phone:  .ALgoii 
quin    4-3400.    Louis    kaep.    Vice-President,    m 
charge. 

(see  complete  listing  in  Chicago  area) 


it, 

ROGER   WADE   PRODUCTIONS 

15  West   liitll  Street,  -New  Ycjrk  36,  .N.^. 

Phone;  Circle  7-6797 

Date  of  Organization:  1946 

Roger  Wade.  Owner 

(;eorge  Heidemann.  Studio  Manager 

Robert  L.  Strickland.  Production  Manager 

Clvde  Strohsahl.  Art  Director 

Anne  Roller.  Produition  Cooordinator 
SER\ICES;  Motion  pictures,  black-and-white  and 
color,  sound  slidefilms,  slide  presentations.  T\ 
commercials,  slides.  FACILITIES;  Studio  will. 
cutting  room,  dark  rooms,  animation  stand,  16  .v 
35mm  cameras,  complete  still  e<)uipment  am'. 
Ijrotessing  facilities. 

RECENT      PRODUCTIONS      AND      SPONSORS 
.MOFION  pic;  I  IRES:    Wedgelock  -  The  End  fi 
Loosening   (Nylok  Corp.);   Il)ia(  /(  Takes   (Abood 
Knitting    .Mills);    Classified   Production     (U.S.    -\n 
Force).     SLIDEFILMS;   The  Challenge  of  Chan^ 
(Life     I'nderwriter      Training     Ccmncil);     Tub' 
(Shell  Oil  Company);   Demoiulrale   Your  Elecli 
in    III    .Minutes     (Remington    Rand.    Inc.);    -Nt" 
Dail\    .Major    .Markets     (Moran    &    Fisher).      1  \ 
CO.MMERC:i.\LS:     for     Brach     .ManufacturiiiL; 
American     Optometric     .Association.     Fletcher     U- 
Richards.  Inc..  N.  W.  Aver  &  Son.  Blaine  Thomp- 
son. Inc. 


(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


106 


BUSINESS     SCREEN     MAGAZINE 


J 


ONE-STOP  SOORCE  for  FILM  PRODUCTION  EQUIP! 


IDENTIFY  YOUR  FILMS  INSTANTIY 


«4-t 


Willi  >i:\V  Improved 
>on-C'lo£j  liikins^  .S>%l<>ni  S247.> 


Unnumbered  films  cause 

confusion  &  loss  of  time. 

The  MOY  edge  numbers 

every  foot  of  16,  17V2, 

35mm  film  and  simplifies 

the  task  of  checking 

titles  and  footoge. 


The  MOY  replaces  cue  marks, 
perforations,  messy  crayons, 
punches,  embossing  —  does  not 
mutilate  valuable  film.  Work 
prinis  showing  special  effects, 
fades  and  dissolves  require  edge 
numbering  to  keep  count  of 
frames  cut  or  added.  Multiple 
magnetic  tracks  in  CinemaScope 
stereophonic  recordings  make 
edge  numbering  a  MUST.  Write 
for  brochure. 


Present  MOY  owners 

can  eosiiy  install  the 

new  ond  improved 

inking  sysfemf 


AMONG  RECENT  PURCHASERS  ARE: 
Eastman  Kodak  Co.,  Rochester,  N.Y.  Consolidated  Film  labs..  Ft.  Lee,  N.J. 

General  Film  Labs.,  Hollywood,  Calif.       Eagle  Labs.,  Chicago,  III. 

Reeves  Soundcroft,  Springdale,  Conn. Cinerama  Productions,  New  York 

American  Optical  (Todd>AO>,  Buffalo  Columbia  Broadcasting  System,  N.Y." 

Telefilm.  Inc..  Hollywood.  Calif.  Louis  de  Rochemoni,  NYC 


BETTER  FILM  TITLES 
with  the  TEL-Animaprint 


The  answer  to  economy  in  animation! 


For  MOTION  PICTURE  PRODUCERS,  ANIMA- 
TORS, SPECIAL  EFFECTS  LABORATORIES,  TV 
STATIONS,     ADVERTISING     AGENCIES,     ETC. 

The  iirsi  sensibly  priced  HOT  PRESS 
TITLE  MACHINE  for  high  quality 
fast  lettering.  Prints  dry  from  colored 
foil  for  instant  use.  Acme  pegs  give 
perfect  registration  on  paper  or  ace- 
tate cells.  Prints  all  colors.  TEL- 
Animaprint  tools  for  Top  Techniques 
— greatest  dollar  for  dollar  value  in 
the  industry! 


ONLY 


3».T 


Write  for  TELAnimo  titerature- 
covering  every   need  for  animation. 


ST.  O.  S.  haJ  tfpuf  SeAt  heal  oh 


"Aurtcori  t^io-tUU"  with  Lens 
BUmping  Hood,  Auto  Parallax 
Finder  with  Magazine,  Tripod 


The  All-NEW 
"AURICON  PR0-60r 

f^or   16m.m.    \Jptlcai   2^ound-KJn-^llm 

PROFESSIONAL  PICTURE  CAMERA  WITH  BUILT-IN  FEATURES 


"Aiiricon  Pro-600"  u-ith  Single- 
Lens  " C"  Mou n t,  Tele-Finder 
Objective,  View  Finder,  Magazine 


< — "Auricon  Pro-600"  with  Critical 
Ground-Glass  Focusing,  3 -Lens  Turret 


SPECIAL  OFFER  to 

AURICON-PRO 

OWNERS 

S.O.S.  will  accept  your  old  camera 
as  a  trade-in  for  the  "ALL  NEW 
Auricon  Pro-600".  Time  Payments,  Too! 


•k  Self-blimped  for  completely 
quiet  studio  operation.  The  si- 
lent film  flow  of  The  "Auricon 
Pro-600"  is  proof  of  precision 
design.  Your  sound-recording 
microphone  never  picks  up 
"Pro-600"  Camera  noise! 

•k  600  ft.  film  Magazines  with 
Auricon-Electromatic  Take-up, 
for  16  minutes  of  continuous 
"Talking-Picture"  filming. 

*  Synchronous  Motor  Drive  for 


"Single-System"  or  "Double- 
System"  Recording. 

■k  Available  at  added  cost  is 
"Single-System"  equipment  for 
Optical  Sound-Track-On-Film, 
"C  mount"  Lenses,  Film  Mag- 
azines, View-Finders,  3-Lens 
Turret,  Critical  Ground-Glass 
Focusing,  Lens  Sun-Shades, 
Tele-Finders,  etc. 

•k  Sold  with  30  day  money- 
back  guarantee,  you  must  be 
satisfied! 


PRICES   START  AT  $11 6S 

Write  lor  free  illustrated  "All  New  Auricon  Pro-600"  literature  and  prices. 


ZJke  aUeparttnent  J!>tore  of  the  If  lotion  f-^iciure  ^ndudtru- 


s^s: 


S.O.S.  CINEMA  SUPPLY  CORP.  ■n!jr.^;r™"cTsr  ■;*:: 


"WESTERN  BRANCH 


6331    Hollywood   Boulevard,    Hollywood   28,    California     —     Telephone:    HOllywood    7-9202 


NEW    YORK    CITY 


WARNER    NEWS,    INC. 

(Subsidiary  of  Warner  Bros.  Picmri-s.  Inc.) 

.SS  West  fiOtli  .Sircct.  New  York  23.  N.V. 

I'honi-:  Jl!<lson  2-3S0() 

Dad-  of  OrRanization:   iyi7 

Norman  Moray.  PrrsidenI 

Walton  (;.  .\nant.  IircPio.  i-  Cf/i.-.l/gr. 

.Xndrew  L.  (iold.  Pindiicri.  Sl>i-ii<il  PiniliK  Iiijii\ 

C.liiet 
M.iik  .Stone,  /iiii/iiov  Maiuiger 

StR\ICE.S:  C.oniplctc-  dociimcntarv.  conunenc.d 
and  industrial  motion  picture  produeinf;  ordain 
/ation.  Color,  blaik  St  white  -  16mm  K-  35mm. 
F.\C1LITI1:S:  M  New  York  Office:  Major  motion 
picture  production  facilities,  including  studio; 
two  recording  rooms,  double-channel  and  mag- 
netic tape:  three  projection  rooms:  full  music  de 
p.iriment  with  extensive  music  library:  complete 
loreign  language  translating  and  re-cording  la 
cilities:  coniplete  motion  picture  camera  studio 
and  location  e<|iiipmcnt:  cutting  rooms:  e\tensi\e 
hlui  liljr.ir\. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PlCll'RES:  Glamour  for  Fall  (E.  I. 
du  Pont  de  Nemours  S;  Co..  Inc.):  Brief  on  Italy 
Department  of  Defense):  Atomic  Energy  Seriei 
(3)  (I'.S.  Information  Agency):  Fads  on  Figures 
(International  I.atex  Corp.):  Annual  Higlilighls 
(International  Business  .Machines). 


^  CJ 


MIDDLE     ATLANTIC 


District  of   Columbia 


WILDING   PICTURE   PRODUCTIONS,   INC. 

38.')    .Madison    Aveiuie.    New    York.    N.Y.    Phone: 


<lrnl. 


PLaza    y-08.'il.     led    Westermann.    Vice-Presi- 
(see  complete  listing  in  the  Chicago  area) 


/v 

WILLARD   PICTURES,   INC. 

45  West  45th  Street.  New  York  36.  N.\. 
Phone:  JUdson  2-0430 

Blanch    Office:    Editorial.    Cutting.    Projection. 
Recording,  .\niniation:  550  Fifth  .\ve..  N.Y. 

Date  ol  Organization:  1932 

John  M.  .Squiers.  Jr..  President 

S.  .A.  Scribner.  Jr.,  lice-President 

S.  H.  Childs.  Treasurer 
SERVICES:  Industrial,  medical,  educational,  sales 
and  job  training  motion  pictures  and  slidefilms: 
training  films  for  U.  S.  .\rmcd  Forces  and  {.ov 
ernmental  agencies:  theatricals:  television  fdm 
shows  and  commercials.  FACILITIES:  Mitchell 
NC  cameras  and  camera-top  station  wagons,  port- 
able generators,  field  sound  recording  instruments: 
pioneer  in  industry  techniques  and  equipment: 
lolor  production  in  East  and  South  America  lor 
theatriial  ])roduicrs:  animation  department:  pro- 
jection and  tutting  rooms;  (reati\e  st:iff. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MO  I  ION  PICTURES;  Automotive  Chassis  Dy- 
nanoineter  (U.S.  .Air  Force-Clayton);  You  and  Our 
Credit  (C;ommercial  .Accounts,  Inc.);  Fiber  for 
Rope  and  Twine  (The  Cordage  Institute);  In- 
come Tax  I'>y6  (.American  Institute  of  .Account 
ants);  Iraining  Films  for  Armed  Forces  and  others. 
TV  Commercials  (or  various  clients  and  agencies. 

RAPHAEL  G.  WOLFF  STUDIOS,   INC. 

330   Park    \\eMue.   New   \ork.   -\.\.   I'lioTK  :    I'l  .i/.i 
5-5386.  Dicran  Nahigian.  in  iliarge. 
(set  complete  listing  in  Los  .Angeles  area) 


108 


AMERICAN   FILM   SERVICES 

2153  K  Sireei,  N.W..  W.ishiuKton.  D.C. 

Phone;  Republic  7  1803 

Date  of  Organization;  Januarv.  HMli 

Ilenrv  y.  Hoa^land.  President 
SER\'ICES:  Producers  ol  lliinm  somul  lilms 
specializing  in  public  relations  films  lor  colleges 
.iiul  luiiversities  for  fund  niising.  ;ilutnni  and 
student  recruitment,  also  producers  ol  sport  films 
Icir  insiructicmal  and  entertainment.  Distribution 
outlets  throughout  United  States  using  some  25 
regional  educational  film  libraries.  F.VCILITIES: 
Contract  for  sound  and  editing  wiili  companies 
specializing   in    that   work. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  1  ION  I'HIl'RES:  Wateneheel  Turning 
(E;istern  liaptist  Theological  Seminary);  IlVien 
the  Ihiugli  Breaks  (Presbyterian  Orphans  Home): 
I'nited  States  Challenges  Australia    (two  version). 

(Only  1955  references  submitted.) 


Atlas  Film  Corporation 

913  Warner  Building.  Washington  4.  D.C. 
(see  complete  listing  in  Chicago  area) 

BYRON,   INCORPORATED 

1226  Wisconsin  .\\e..  W.ishin!;toii  7.  D.C. 

Phone;  DuPont  7-1800 

Date  of  Organization:   1938 

Byron  Roudabush.  President 

George  T.  Merriken,  Vice-President 

Peter  J.  Agnew.  Secretary 

Dr,  Frank  G.  Rear.  Treasurer 

Joseph  K.  Hooper.  Laboratory  Manager 

Dudley  Spruill.  General  Manager 

Glenn  Johnston,  Directory  of  Photography 
SERVICES:  Kimm  films  for  television,  training. 
sales  and  public  relations.  FACILITIES;  Labora- 
tory—"Color-Correct"  printing,  processing,  sound 
striping,  color  negative-positive  process  using  EK 
film.  Studio  —  sound  rccc^rding.  sound  stage,  an 
titles,  animation,  photographv.  editorial. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIION  PICTURES;  Breathe  and  Life  (U.S. 
.Navy):  Hoie  To  Sell  To  Your  Government  (Gen- 
eral Services  .Adm.);  Ke\  Dust  Control  System  (Kex 
National  .Assn.);  While  Unto  the  Haniest  (Episco- 
pal Diocese  of  \'a.);  You  and  Your  Money  (Federal 
Reserve  Bank  of  Richmond):  Taking  Finger 
Prints,  Packaging  i-  Identifying  Evidence  (FBI); 
Cooling  System  Service  (VanSant  Dugdale);  Crash 
Fire  fighting  i-  Rescue  Procedure  (U.S.  Air  Force); 
Operation  Welcome  (Federal  Civil  Defense). 

CAPITAL  FILM  STUDIOS 

105  llth  Street,  S.E.,  W;ishiii,t;ioii.  D.C. 

Phone;  LI  6-8822 

Date  ol  Organization;   1953 

National     Video     Productions.     Inc..     ojierates 

Capital    Film    Studios    as   ;i    sel\ite    f;icility    ioi 

prc)ducers. 

H;irold  .\.  keats.  President 

V.  William  Hart,  Vice-President 
SER\'K;ES:  Production  lacililies  and  personnel 
lor  iiKiking  ol  any  type  film  from  a  20-second  lA 
spot  lo  .1  lull  lciii;lli  motion  pic  Hire . 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  I'lCll'RKS;  Sl;ill  and  l.cidilics  li.r  /  .. 
/ /.  ,      I  iiiaiinine     (Nichobis    Webster    lor    llii     N.i 


lional  Institute  ol  l.iU  liisui.ince);  Rehearsal  jm 
Disaster  (Nicholas  Webster  Irjr  the  American 
I'ruckiug  Assoc);  Hat ning  Red  (Norwood  Stiiclir.s 
lor  the  Federal  Civil  Defense  Adm.);  Escape  Rom 
(Robert  J.  Enders,  Inc.  lor  the  Nat'l  Automobile 
Dealers  .Assoc):  Bombprooj  (Robert  J.  Endc f;. 
Inc.  for  Burroughs).  TV  FIL.MS;  Staff  and  facili- 
ties for:  'I'fie  Drew  Pearson  Series  (Milton  H;iin 
mer).  lA'  COM.MERCIAI.S;  For  Henry  J.  Kaul 
man  &  .Associates:  Spots  lor  the  National  Socier 
of  Professional  F!ngiiieers;  Special  studio  or  loci 
lion  sequences  lor  CBS- 1  \':  Mark  Stevens'  /ii, 
linen:  .Mc  Maims.  |ohn  .Vdams.  Inc.;  Arthur  Lodge 
Productions;  lnlorin;itioii  Productions;  The  Jam 
Handv  Organization:  James  R.  Lee  Production^ 
Iridcnt  Films,  The  George  W.  Colburn  Co 
DMiamic  Films. 


Mode-Art   Pictures,   Inc. 

922-24    DuI'miii    (iuIc    r,l(l'4      Washington   6,  D.( 
Chester  A.  I.iiulstrom.  Dnirut  Represenlati:  i 
(see  complete  listing  in  Pittsburgh.  Pa.,  area) 
Stanley   Nea!   Productions,   Inc. 

.Miinse\    Biuldiii;.;.  W  ;islini:.;l.  mi.   DC.  Phone;  Slii 
ling  3-II9I8.  A.    \.  riin.  /"  iliarge. 
(see  complete  listing  in  New  York  City  area) 

Maryland 

NORWOOD   STUDIOS 

NoiuoocI   Rcl.,    R,l    1).   N...    :;.    RockviUe.    M:n^ 
land 

Phone:  Lotkwood  5-0673 

Date  ol  Organization;  Januarv.  1951 

Philip  Martin.  Jr..  Owner 

HoUis  R.  Boyd.  Secretary 
SERVICES;  Production  of  motion  pictures.       F  \ 
CILITIES:     No    physicat    equipment    listed— um 
the  facilities  of  Capital  Film  Studios  and  Capii 
F'ilm   Laboratories. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES;  Conimenccmeni  (Pn - 
Comm.  on  Gov't  Contracts);  Identification  • 
Stolen  Cars,  Examination  of  the  Crime  Sceif 
(F.B.I.):  Warning  Red  (Federal  Civil  Defen- 
.\dm.);  Dedicated  to  Sen<ice  (ITnited  Brotherlio  " 
of  Teamsters). 

New  Jersey 

FIORE   FILMS 

128  Mallorv  Ave..  Jersey  Citv.  .N.J. 

Phcjiie;  Henderson  2-4474 

Branch:  880  Bergen  .Ave.,  Jersev  C:ity,  N.  J. 

Phone;  Henderson  2-1475 

Date  of  Organization:  1954 

Date  of  Incorporation:  1955 

.Michael  \.  Fiore.  Si.,  Executive  Director 

.\lbert  .A.  Fiore.  St..  Sound  and  Production 

Leo  I.oewenthal.  Photography 

Roger  Burke.  Distribution 
SERVICES:    lliinin   and   35mm   educational    docu- 
mentarv.  public  service  films,  black  and  white  or 
color,    tor    industry,    television,    public    relations, 
religious    and    civic    organizations.    Sound    slide- 
films.  Animation.   I  \'  commercials.     F.ACILIFIES: 
Complete  llimm  and  35mm  film  equipment.  Main-i 
t.iiii    nun    sound    recording    studios    and    picture') 
scuHid    si;iKe     Mobile    units    lor   on-location    work. I 
RECENT      PRODUCTIONS      AND      SPONSORS 
MOIION    I'ltllRES:    The   Dolls    in    Your  /■(• 
(\ogue     Dolls,     Inc);     The     Window     Beauin 
(Cameo  Caniaiiis,  Inc.):   The  Yearlon  Slory    (Cu 
loin  P:iint  .'s-  Chemical  Co.):    The  Right   Time  /o 
/'ovi     (C:liilclhood    Interests.    Inc,):Tea<r/img    Yom 
i.hild  with  Toys  (Plyskool  .Mfg..  Inc.).     TV  COM 
\IFRC:iAI.S:  For  Friend.  Reiss  Advertising.  Sard- 
li\    S.irclciii,    Inc.   Cusioiii    I'.iint    <■  Cheinic;il   Co.. 
ll,iloj;ilii    (.oipoi.ilicjii.   \\  .111  luili'.;  1  .ike.   Inc. 


I 


BUSINESS     SCREEN      MAGAZINE' 


ON   FILM,    INC. 

PriiKcton.  \e\v   |eise\ 
Phone:  Flaiulcrs  9515.^ 
Dale  of  Orgitiiization:   1951 
Robert  Bell.  President 
Krederick  Johnston,  Jr..  Treasurer 
Tracy  Ward,  Executive  Producer 
Malcolm  .Scott.  Director  of  Sales 
Constance  Gar\in.  Business  Manager 
VngA'ar  Haslestad.  Projection  Control  Director 
Barbara  Norris.  Project  Supen'isor 
William  Buckley.  Project  Supen'isor 
SERVICES;  Creation,  production  and  distribution 
of  motion  pictures,  soimd  slidefilnis  and  7  \'  com- 
mercials lor  industry.  Go\ernment.  agricidturc  and 
leIe\ision.  Public   relations,   sales  promotion,  mer- 
diandisinj;,  medical  and  training  films.     F.\CILI- 
TIES:  Kinnu  and  3jmm  cameras,  5500  sq.  ft.  sound 
stage,  animation  stand   and   camera,   magnetic  re- 
corders,   art    de]jartment.    staff    writers,    directors, 
cameraman,  editors  and  artists. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICI  URES:  Strangers  Into  Customers 
(National  Broadcasting  Co.):  Anuizing  What  Color 
Can  Do  (James  Lees  and  Sons  Companv):  Land  of 
Discoverv  {Dominican  Republic):  Radio  Free 
Europe  (Crusade  for  Freedom,  Inc.);  Wolf- 
schmidt's  Vodka   (Wolfschmidt.  Ltd.). 

THE   PRINCETON   FILM   CENTER,   INC. 

Carter  Rci.id.  I'rinition.  \.|. 

Phone;   Princeton  1-3550 

Branches;  ^70  Park  Avenue.  New  York  17.  N.V.. 

Phone:    PLaza    50322.    Tom    P.    Hawley:    860 

North    Seward    St..    Holhivood.    Cal..    (Gordon 

knox. 

Date  of  Organization:  Noxember.  19-fO 

(iordon  Knox.  President 

.\llred  Califano,  Vice-President  i-  Treasurer 

Robert  Molusky,  Director  of  Distribution 

Tom  P.  Hawley.  Sales  Manager 

Allan  Chase.  Account  Supen'isor 

Carlo  .\rcamone.  Film  Editor 
SER\'ICES;  Produier  distributor  of  films  including 
television  programming.  F.ACILITIES:  Studios 
in  Princeton.  New  Jersey.  Recording  studio  40  \ 
25  .  sound  stage  75'  x  60'.  Western  Electric  licenses. 
Complete  editing  facilities.  Mobile  unit  including 
sound  truck,  camera  car.  station  wagons,  etc. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PIC  ri:RKS:  Keys  to  Hapjjiness  (Lester 
Piano  Co.);  A'aval  Customs  and  Courtesies  (U.S. 
Navy);  Talos  Defense  System  (Radio  Corp.  of 
America).  TV  FILMS:  Rural  Review  (Allis- 
Chalmers  Co.);  Americans  At  Home  (Lenox.  Inc.. 
Towie  Co.,  U.S.  Glass  Co.). 

RIVERSIDE  PICTURES 

North  Hackensack.  New  Jersey 

Phone:  Teaneck  6-2986 

Date  of  Organization:    1945 

Ed.  W.  Bensen,  Proprietor 
SERVICES:  Sales  promotion,  public  relations  and 
training  motion  pictures.  Slidefilnis  (color— sound). 
FACILITIES;  Ec|uipped  for  16mm  productions  in 
color  and  sound. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES;  Sneak  Attack  (Falcon 
Alarm  Company):  Spliced  for  Life  (The  Okonite 
Company):  ChileU.N.  (The  Chile  Exploration 
Company);  Marine  Racing  for  Fun  i-  Fame. 
Predicted  Log  Cruiser  Contest    (Gulf  Oil  Corp.). 

•j5*  this  symbol,  appearing  over  a  pro- 
ducer's listing,  indicates  that  display  advertising 
containing  additional  reference  data  appears  in 
other  pages  of  this  Production  Review. 


•5f 

STAR   INFORMATIONAL   FILMS 

240  West  Front  Street,  Plainfield.  X.J. 

Phone:  Plainfield  5-8343 

Date  of  Organization;  1955 

-\rthur  Krienkc.  Oiener  and  Exec.  Prod. 
SERVICES;  Industrial,  scientific  and  educational 
films  from  script  to  screen.  F.ACILITIES:  16mm 
Mitchell  camera  equipment,  portable  synchronous 
magnetic  recorder,  tape  recorder,  title  and  special 
effects  stand,  synchronous  and  interlock  ])rojection. 
editing  facilities,  lighting  equipment,  still  |)lii)tn 
equipment,  special  effects  shop. 

RECENT  PRODUCTIONS  AND  SPONSORS 
New  compam.  loiinded  in  1955  and  uii.iblc  to  fui 
nish  completed  him  relerences  and  sponsors  on 
work  in  protess  at  time  of  publication. 


New  York  State 

HOLLAND-WEGMAN   PRODUCTIONS 

233  Nuilh  .Ml eel.  lUillalo.  .New  \oik 
Phone;  ELniwood  4600 
Date  of  Organization:  1952 
Sheldon  C.  Holland.  Partner 
Edward  J.  Wegnian.  Partner 
James  I.  .\11;mi.  Editorial  Chief 
Paul  G.  Em.  Director  of  Photography 
[ohn  \'.  Gates.  Sound  Chief 
Robert  E.  Flynn.  H'riterDirector 
Naiuv  .\.  Cielman.  Production  Coordinator 
Gordcjii  J.  C^hristopherson.  Art  Director 
Floyd  G.  Stratton,  Laboratory  Manager 
SERVICES:    16  and  35mm  films  for  business,    in- 
dustry   and    television:    Sales    promotion,    public 
relations,  educational,  medical  and  scientific.  Com- 
mercials and  programs  lor  tele\*ision.  in  color  or 
black    and    vshite.     F.\CILITIES;    Complete    cre- 
ative,  production   and   laboratory  facilities  under 
one    roof.    Sound    stage,    bliraped    16    and    35mni 
studio  cameras,  magnetic  film  studio  and  port:il)le 
recorders.    4   channel    magnetic    film    mixing.    1    4 
inch    magnetic    sync    recorder,    animation    stand 
art  department,  creative  staff,   music  library,   lab 
oratory  for  processing,  printing  and  edge  ninnber 
ing;  fireproof  film  vault. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICrrURES:  .Machine  Sen.u-  Makes 
.ibrasive  Dollars  (The  Carborundum  Co.);  Serrated 
Bell  Sanding  (Curtis  Machine  Co.);  Key  to  Com- 
fort (Barcalo  MIg.  Co.):  Enough  for  Both  (Com- 
munity Chest  of  Buffalo  S:  Erie  County):  Series  ol 
five  films  for  St.  Lawrence  Seaway  Developmeni 
Corp.  (currently  in  production):  Speak  To  .\l\ 
Eyes  (St.  .Mary's  .School  for  the  Deaf):  Film  lor 
.\rt  Metal  Construction  Co.  (currently  in  produc- 
tion and  as  yet  unnamed);  Whirlpool  Hop  Separa 
tor  (Louis  DeMarkus  Corp.).  TV  COMMER 
CI.\LS:  National  Gypsum  Co..  New  York  Tele- 
phone Co..  Fanny  Farmer.  Endicott-Johnson;  Wild- 
root.  Delco  Div.  of  General  Motors,  Labatt's 
Brewery,  .\merican  Red  Cross.  Stromberg  Carlson. 
Carling's  Brewery. 

McLARTY   PICTURE   PRODUCTIONS 

43  47  Stanley  Street,  liullalo  6.  N.Y. 

Phone:  Tayjor  0332 

Date  of  Organization:  1934 

Henry  D.  McLarty.  Owner  and  Exec.  Prod. 

SERVICES:  Exclusively  16nim  industrial,  scientific 
and  educational  films;  16nim  short  subject  and 
spots  lor  television.  F.XCILITIES:  Sound  stages. 
.Maurer  cameras.  Stancil  Hoffman  magnetic  record- 


6TH     ANNUAL      PRODUCTION      REVIEW 


ing  system.  J.  .\.  Maurer  optical  recording  system, 
mobile  truck  facilities  for  industrial  coverage. 
RECENT      PRODUCTIONS      AND      SPONSORS 
.MOTION     PICTURES:     Baltimore's    Children 

(Community  Chest  of  Baltimore  &  Vicinity);  \'al 
ley  Where  Children  Groiv  (Broome  County  United 
Fund,  Inc.);  All  in  the  Family  (Community  Chest 
of    Ni.agara    Falls);    Song   Outside    Your    Window 

(Rochester  Community  Chest):  Ford  Tractor  i- 
Loader  (Ford  .Motor  Co.);  Yankee  Training  Camp 

(New  York  Yankees).  TELE\TSION  FILMS; 
.Music  As  .4  Language  (L'niversity  of  Rochester 
.<;  Ford  Foundation  —  Series  of  13  Half-hour  shows). 

Pennsylvania 
(Philadelphia,   Pa.  Area) 

DeFRENES   COMPANY 

1909  Butt.inuouil  St..  I'hihidelphia  30,  Pa, 

Phone:  RIttenhouse  6-1686 

Date  of  Organization;    1916 

Joseph  DeFrenes,  President 

John  E.  DeFrenes.  Vice-President  and 

Piodiif  tion  .Manager 
Richard  DeFrenes,  Secretary  and  .-Issistant 

Production  .Manager 
Frank  Heininger.  Director 
John  C:.  Westing,  Director 
Stephen  A.  Ciechon.  Editorial  Chief 
Harry  E.  Ziegler,  Jr..  Art  Director 
Michael  Levanios.  Jr.,  Chief  Cameraman 
Hal  Magargle,  Chief  Sound  Engineer 
SER\1CES:      16  &  35nmi  motion  picture  produc 
tions  from  script  development,   production,  audi 
ence    testing,   national    distribution.    Color,    blatk 
and-white:  sound,  silent;  animation;  filmographs. 
slidefilms:    TV    films    and    commercials:     F.VCILI 
TIES:    .Sound   stage    V   80'   x    100'   Sound   stage 
"B"  40'  X  60'.  RC.\  Sound  System  including  35iiim 
.Magnetic   and   Film  Channels-complete   recording 
and  re-recording  facilities  for  both  film  and  tape. 
Looping  facilities.  Lighting  equipment  available  to 
outside  producers  on   rental    basis.   Music  library. 
Film  strjrage  vault.  35mii]  .irid   16mm  cameras  ;md 
dollies. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTKJN  PICIURES:  How  To  Do  Business 
Abroad  (DeFrenes  Co.);  Safety  at  the  Cross  Roads 
(Reading  Railroad);  Ice  Cream  — An  American 
Tradition  (.\bbotts  Dairy  Co.):  Twenty-two  film 
subjects  for  U.S.  Army  (.\ir  Force,  Navv).  TV 
COMMERCIALS:   For  over  .50  clients. 

LOUIS  W.   KELLMAN  PRODUCTIONS 

Div.  of  News  Reel  Laboratory 

1729-33  Sansom  Street.  Phil.adelphia  3,  Pa. 

Phone:  RIttenhouse  6-3892 

Date  ol  Organization:   1920 

Louis  W.  Kellman.  Pres.  i-  Exec.  Producer 

Howard  Vogt.  General  .Manager 

Paul  Wendkos,  Principal  Director 

John  Burke.  Director  of  Photography 

-Morris  Kellman.  Chief  Editor 

William  R.  Young.  Lab.  Supvr. 

Peter  Farrow,  .4)7  Diretlor 

Stanley  Rose,  .-inimation  Director 
SERX'ICES:  Complete  production  from  script  in- 
ception to  finished  film  of  motion  pictures  (16mm 
i:  35mm)  for  industry,  sales,  advertising,  public 
relations,  medicine,  information,  fund  raising,  tv. 
TV  commercials,  in  l)lack  and  white  and  color. 
16mm  Wide-Screen  SalesSiope  and  special  Filma- 
graph  animation  is  also  available  to  clients.  Com- 
plete 16mm  laboratory  is  maintained  for  black  and 
white  processing  and  printing.  F.YCILITIES:  Re 
cording  dept.;  2  .Maurer  recorders;  Maurer  film 
phonographs.  Fairchild  disc  recorders.  Rangertone 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


109 


MIDDLE  ATLANTIC  STATES 

Philadelphia,  Pa.  Area  Cont'd. 
LOUIS    KELLMAN     PRODUCTIONS: 

scudiii  model  console  lapc  rcconki;  ManiiatoriUr: 
Staiuil  HolTman  recorder  and  Maurcr  recording 
equipment  including  mixing  amplihcr.  llimm  lal) 
equipped  to  develop  black,  white  negative:  I  BitH 
printers  with  automatic  light  ihange  hoards:  De- 
pue  reduction  machine  35  to  Iti,  and  Ifi  to  .S.'i 
blowup;  EDI.  Itimm  developing  machine  for  East 
man  color:  EDI.  16mm  de\elopiiig  machine  tor 
black  and  white.  Cameras:  16mm  Maurers.  No.  12 
Pro  Auricon  with  single  system  sound:  20  Cine 
Specials  No.  2's  with  10-200  loot  film  changers  and 
12-80.D.\  BfL-H..  .\rriflex.  1  blimped  Mitchell. 
Lighting  equipment:  [acilitites  for  transparcno. 
slidefilm  work,  animation  dept.  16  and  3j  mm 
Mo\iolas.  Latest  cust(jm  niiide  Oxbcrrv  Animation 
Stand. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  1'K:TLRES:  Trial  by  Jiny  (Robert 
Post):  Stockholder's  Refiorl  (Philadelphia  Electric 
Co.):  Bricks  (National  Clay  Products  Institute): 
Keep  Your  Guard  Up  (Penna.  National  Guard); 
Your  Day  —  Governor  Leader's  Inauguration  (Glass 
Bottle  Blowers  .Assn.):  You  and  Your  Com/Mny 
(Phila.  Electric  Co.);  Alliance  College  (Polish 
National  .\lliance):  Penna.  Deer  Story  (Penna. 
Game  Cnnmiission);  ClU-AF  of  L  Merger  (Glass 
Bottle  Blowers  LInion):  Baseball's  Main  St..  Nat'l 
Pro  Chamjiionship  (Miller  Brewing  Co.);  ^Vash- 
inglon  Senators  (National  Bohemian  Beer).  TV 
MOTION  PICTURE:  Report  to  Public  (CIO 
Pres.  David  ].  MacDonald).  TV  COMMERCIALS: 
For  Foley  .Advertising  .Agency  (.Abbott's  Ice  Cream 
and  Mrs.  Smiths  Pies):  .Aitkin-Kynett  .Agency  (Mrs. 
Paul's);  W.  VV'allace  Orr  (M..A.B.  Paints-Live  and 
.Animation);  .Atlantic  Refining  Co.  (Filmograph); 
Feigenbaum  &  Werman  Agency   (King's  Wine). 

Stanley    Neal   Productions/    Inc. 

1420    Walnut    St..    Philadelphia.    Phone:     PEnny- 
packer  5-6135.  Harrison  \V.  Wood,  in  charge. 
(see  complete  listing  in  New  York  City  area) 

PATTERSON   PRODUCTIONS,    INC. 

2001  .Market  Street,  Philadelphia  3.  Pa. 
Phone:  RIttenhouse  6-5252 

Date  of  Organization:  January,  1954 

Thomas  M.  Patterson,  President 
Joseph  A.  Patenaude,    Vice  President  in 

Charge  of  Sales 
E.  Burl  Close,   Vice-President  in   Charge 

of  Creative  Dept. 

SERVICES:  Sound  slidefilms.  motion  pictures,  sales 
promotion.  E.ACILITIES:  Complete  copy,  art 
and   photographic  dep;irtments. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  Your  Share  in  America 
(The  Wellington  Fund):  Looking  Ahead  in  Mary- 
land (Chesapeake  &  Potomac  Telephone  Co.). 
SLIDEFILMS:  Search  for  Prefection  (E.  I.  duPont 
de  Nemours  &  Co.);  Go  for  2,  Lawn-Boy  (Johnson- 
Evinrude  Co.);  Eary  Does  It    (Container  Corp.). 

Your   Dependable   Reference   Source 

■^Producers  whose  listings  ;i]jpear  in  this  section 
have  voluntarily  supplied  the  minimum  client  and 
film  references  for  your  reference  use.  Five  busi- 
ness-sjjonsored  motion  picture  or  slidefilms  are  the 
minimum  requested  for  an  uncpiidified  listing. 


Pittsburgh,  Pa.  Area 


The   Jam    Handy   Organization,   Inc. 

Gatew.iy      Ccnlci.      I'lllsijul^ii      'SZ.      I'eniisvlvania. 

Phone:    EXpress    11810.    |.    .\1.   McColium.   <n 
charge. 

(See  complete  listing  in  Detroit,  Mich,  area) 

MPO   Productions,   Inc. 

,')01     Berger    Kiiilcling.    I'itlsbiirgh.    Phone:    COurt 
1-2588  William  Henning.  in  charge. 
(see  complete  listing  in  New  York  City  area) 

MODE-ART   PICTURES,   INC. 

1022  Forbes  Street.  Pittsburgh  19.  Pennsvlvania 
Phones:  EXpress  1-1846-49 

Date  of  Organization:  1938 

Branches:  Chester  .A.  Liiidstrom.  District  Sales 
Hejnesenlative.    922-24    DuPont    Circle    Bldg., 
W:ishington    6.    D.C.    Donald    C.    Jones.    Vice- 
President.  Western    Reserve   Bldg.,   Superior  &: 
West   9th   .\venues.  Cleveland    13,   Ohio;    6063 
Siniset    Boulevard.    Hollywood   38,   Calif. 
James  L.  Baker,  President 
Robert  L.  Stone.  Exec.  Vice-President 
H.   John  Kemerer,  Vice-President 
Donald  C.  Jones.  Vice-Prcudent 
Florence  E.  Baker,  Secretary-Treasurer 

SERVICES:  Industrial,  educational,  safely,  public 
relations  and  television  motion  picture  produc- 
tions including  T\'  commercials.  F.ACILITIES: 
FuUv  staffed  and  equipped  with  35mni  &  1 6mm 
photographic  and  magnetic  cameras,  recording 
and  editorial  facilities.  Sound  stage.  Locations  in 
Pittsburgh.  Cleveland.  Ohio;  Hollywood.  Calif.. 
.<:  Washington,  D.  C. 

RECENT  PRODUCTIONS  AND  SPONSORS 
-MOTION  PICTURES:  Cannel-Cemenled  Car- 
bides (.Allegheny  Ludlum  Steel  Corp):  Bright  Steel 
(Bethlehem  Steel  Company):  Beyond  the  .Mains 
(Rockwell  .Manufacturing  Co.);  Home  Care  Pro- 
gram (.Montefiore  Hospital);  This  Is  Your  Valley 
(U.S.  .Army  Corps  of  Engineers). 

WARREN    R.    SMITH,    INC. 

117  Fourth  .V\e..  Pitisbuigh  22,  Penirsyhania 
Phone:  EXpress  1-4410 

Date  of  Organization:  September,  1952 

W'arren  R.  Smith,  President 

Kenneth  Ross,  Vice-President 

James  K.  Walker,  Secretary-Treasurer 

John  P'reeman,  Production 

Dale   Thompson,  .-Inimation 

John  W.  Zwergel,  Laboratory 

Patricia  Taylor,  Sales 

SER\'ICES:  Commercials,  industrial  and  sales 
glms,  filmstrips,  animation.  F.ACILITIES:  35mm 
photograjjhy  and  production  facilities.  16mm  pho- 
tography, production  and  laboratory,  sound  stages, 
animation  studio  and  stands,  music  libraries,  kine- 
-scope  facilities,  recording  and  disk  cutting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIION  PICri  RES:  The  Milky  Hay  (Seal- 
bright  Co.):  Pole  Type  Buildings  Cut  Fanning 
Costs,  Wood  at  Work  (Koppers  Co.);  Operation 
Sales  Improvement  (Inselbric).  SLIDEFILMS: 
Making  Time  at  Alcoa   (Standard  Register  Co.). 


Wilding   Picture   Productions,   Inc. 

IL."I  loiulh    \v(iiii(.  I'inslniri;li.  I'.i.  Phone:  (.R.itu 
1-62111.  R.tlph  M.oll.iMcl,  III  iliai:j,r. 
(see  irnuplete  bstiiig  in  the  Chicago  are,i) 

Pennsylvania 

NORTH    AMERICAN    FILMS    CORPORATION 

IOI>  1'..    mill  .Slleel.  Inc.  P.i. 

Phone:  2-6493 

Date  of  Organization:   1953 

Don  Lick,  Ptesident 

Cluirles  R.  Bitk.  Serretary-Treasurer 

(>linton   J,  Bebell.  Chairman  of  Board 

Don  Okel.  Praduf  tion   Chief 

Jatk  Bullock,  Chief  Cameraman 

Herbert  .\Ivers,  Office  .Manager 
SERVICES:  Complete  production  service  from 
planning  to  finished  project.  16mm  and  35mm 
and  slidefilms.  black  and  white  or  color.  Hinim 
negativ  e  —  positive  and  reversal  prcjcessing.  1 6iiiin 
Kinescope.  F.\CILiriES:  Two  16mm  .\uriconN 
35mm  Bell  and  Howell  studio  camera,  complete' 
recording  facilities  for  li]>  sync  and  post  record 
ing,  editing.  B  &  H  model  J  for  .A  &  B  printing 
with  fades  !t  dissolves,  two  Brjdgamaiic  processing 
machines,  script  writers  and  artiste. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIION  PKT  I  RF:  Class  "H"  Insulation  (Gen 
eral  Electric).  .SLIDEFILMS:  The  G.E.  Packaged 
.iir  Conditioner.  Engineering  Survey,  Prospects 
and  Proposals,  Air  Contitioning  (General  Electric). 

SOUTHEASTERN     STATES 

GEORGIA  -KENTUCKY  -LOUISIANA 
TENNESSEE      AND      VIRGINIA 


Florida 


MIAMI   PRODUCTIONS,   INC. 

320  W.  Flagler  St..  Miami  36.  Fla. 

Phone:   82-6171 

Date  of  Organization:   November,   1955 

.Alan  M.  Baskin,  President  ir  Executii'e 
Producei 

Libbv  L.  Baskin,  Vice-President 

.Mary  Baskin,  Secretary-Treasurer 

Boris  Serratore,  Production  Supervisor 
SERVICES:  Complete  production  of  1 6mm  and 
35mm  live  and/or  animated  television  commercials 
—  public  information  films  —  sales  promotion  —  fea- 
turettes— sub-contracting  for  location  shots  in  Flor- 
ida, Caribbean  or  South  American  area.  FACIEI 
TIES:  Completely  equipped  sound  stage  with  sep 
arate  recording-room  —  Mitchell.  Bell  X:  Howell 
Cine-Special  and  .Arriflex  cameras  for  16mm  ami 
35mm— Animation  Dep.artment— Feerless  Boom  ami 
Dolly  for  location  work— complete  editing  room- 
projection  room— dressing  room. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Note:  Since  official  opening  of  Miami  Production^. 
Inc.  took  place  February  5.  1956,  there  are  m' 
1955  productions. 


•5f 


this  symbol,  appearing  o\er  a 
producer's  listing,  indicates  display  adver- 
tising accepted  for  publication  in  this  issue. 
Please  refer  to  it  for  additional  and  useful 
reference  data. 


REELA    FILMS,    INC. 

17  N.\V.   Third  Slieet,  Mi.imi.  Florida 

Phone:  Franklin  4-6262  -  Franklin  4-2108 

I);ite  of  Organization:   1950 

Stiinley  Stern,  President 

I'r.mk  Brodc:)ck,  General  .Manager 

James  L.  Campbell.  Sales  .\lanager 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE)  j 


110 


BUSINESS     SCREEN     MAGAZINE! 


LET    CAPITAL 

UNMASK    THAT 

HIDDEN     BEAUTY 


Capital  will  supplement  your  own  creative  work  with  its 

impeccable  editing,  RCA  recording,  music  and  narration  to  help 

reveal  the  true  beauties  of  your  picture.  Then,  the  climax  —  PRINTS 

BY  CAPITAL  —  to  preserve  and  display  that  beauty  forever! 


A /ways  Specify 


I  PRINTS  BY  CAPITAL/ 

r^^^ri  Mil  i^^r^^  ■  ■  ■  ^S 


FILM  LABORATORIES,  INC. 

1905  Fairview  Avenue,   S.E., 
Washington  2,   D.C. 


6TH     ANNUAL     PRODUCTION      REVIEW 


ni 


SOUTHEASTERN   STATES 


Miami,  Florida  Area 
REELA    FILMS,     INCORPORATED 

1  like  lie   Mataiiia.   Sntiniml   Snh-s  i-  Develoji- 
tiieni  Manager 

Michael  Brown.  Executive  Producer 
SERVICES:  Filming  of  animated  and  live  action 
rV  commercials,  films  for  television  and  induslri 
als.  Complete  laboratory  service.  Eiiuiimient  rental 
services.  Slide,  slidefilm  and  still  service.  F.VCILI- 
TIES;  Complete  animation,  laboratory,  live  pro- 
duction, sound  recording,  ediiins,  scriptins  fardi- 
ties,  air-conditioned  studios,  complete  mobile  units. 
Complete  Kinescoping  facilities.  Perm.iiuni  st.ills. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  I'lC:  rURES:  Pnlhs  of  Mau  (Reuben  H. 
Donnellev  Corp.):  Where  the  Sun  Reigns  (D.ade 
Countv  T.Hirisi  t;ommi5sion);  Transit  Progress 
(Miami  Beach  Railway  Co.):  £'i  Busca  del  Buen 
livir  (Gottschaldt  S:  .\ssociates.  Inc.):  The  Mnnrne 
Salesman    (Monroe  Calculators).         

Van   Praag  Productions 

"/ll  San  Domingo.  Coral  Gables.  Florida.  Phone: 
Highland    6-0811.   Maurice   Van   Praag,    Gc" 
eral  Manager. 

(see  tomplete  listing  in  New  York  area) 


WURTELE   FILM   PRODUCTIONS 

Post  OfTice  Box  504 

2302  Diversified  \Vay.  Oilando,   Florida 

Phone:  9755 

Date  of  Organization:   1938 

Harold  S.  Wurtele.  Oiener.  Executive  Producer 

Elizabeth  G.  Wurtele.  Production  Assistant 

M.  A.  McDaniels.  Jr..  Production  Assislaul 

Wynk  Boulware,  Art  Defiartment 
SER\'ICES:  Producers  of  Uimm  sound  motion  pic- 
tures-b&w  and  Color -Commercial,  educational, 
industrial,  institutional,  promotional  and  telcvi 
sion.  F.JiClLITIES:  Sound  stage,  screening  room, 
ediung  room,  camera  truck  equipment:  Auricon- 
PRO  sound  camera:  Maurer  professional  camera: 
Cine  Kodak  special  cameras:  Filmo-70  cameras: 
Maurer  16mm  recording  system:  magnetic  film  and 
tape  recorders:  location  lighting  equipment,  etc. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  Accoustical  Installations. 
Porcelain  Enamel  Panels  (United  Brotherhood  of 
Carpenters  and  Joiners  of  .\merica);  Good  Pick- 
ings  in  Florida  (Florida  Industrial  Commission): 
City  of  the  Carillon  (Lake  Wales  Chamber  ol 
Commerce);  A  City  lor  Children  (Greater  Or- 
lando Ch:iml)er  of  Commerce). 


Georgia 


^C 


BEELAND-KING   FILM   PRODUCTIONS 

752  Spring  Street.  N.W  ..  .\tlaina  8.  Georgia 

Phone;  ELgin  7558 

Date  of  Organization;    1952 

C.  D.  Beeland,  Partner  i-  Production  Mgr. 
R.  W.  King.  Partner  i-  Sales  Mgr. 
Rithard  .A.  Walsh.  Producer-Director 

L.  E.  McCumber,  Director  of  Photography 

D.  S.  Phillips,  Film  Editor 
C.  P.  Fowler.  Art  Director 

E.  Beeland,  .Make-uj) 
Harry  Hcrzog,  Art  Director 
.K\  Roberts,  Sound  Engineer 
Ed  Burris,  Laboratory  Manager 
Blanche  S.  Lee,  Sales 

SERVICES;  Cinemascope,  industrial  and  commer- 
cial motion  pictures,  filmagraphs.  sound  slidefilms. 


r\'  programs  and  comiiieri  i;ils.  animation.  Hi  and 
35inm    processing   and    priming,    sound   recording 
and    color    priming.     FACIl.I  I  IFS:    .Modern    air 
conditioned  building  with  sound   ])rool  studios,   .'i 
mobile  iiuils.  Hi  ,<:  35inm  c:imer:is.  ligluing.  n<<iid 
iiig.  dollies.  C;oniplele  16  and  35mm  labur.iUMA   l.i 
cilities.  Western  Electric  srmnd  channeU 
RECENT      PRODUCTIONS      AND      SPONSORS 
MOl  ION    PICTURES:     The    Search     (.\merican 
Cancer  Society.  .Via.  Div.):  Once  Upon  A  Holiday 
(State  of  S.C.):   //  All  Counts    (U.S.   .\ir   Force): 
Tires  for  You    (Gordy  Tire  Co.);  From  the  Begin- 
ning (Coggins  CJranite  &  M.arble):  Man  of  the  Hour 
(The  Coca-Cola  Co.).     SLIDEFILMS:   Task  Force 
See-Deed,  Yours  Truly.  Eddie  Dooley   (The  Coca- 
Cola  Co.).     TV  COMMERCI.\LS:   For  the  Coca 
Cola  Co.,   National   Biscuit  Co..   Texize,   Colonial 
Stores.  Inc..  C:reonuilsioii  C:o..  H.  W.  Lay  Co. 


Kentucky 

KENT   LANE   FILMS,   INC. 

1263  So.    Ihird  St.,  l.lllll^Mlle  3.  Kentucky 

Phone:  .Melrose  6-3911 

Date  of  Organization;  I9'17 

Kent  Lane.  President  &  Producer 

Julia  Lane.  Treasurer 

How;ird  Hunt.  Secretary 

Marian  Mudd,  Office  .Manager 

Charles  Blake,  Director 

\Vanda  Receveur,   Writer 

Tom  Mulvey,  .is.s't  Director 

Hugh  K.  Miller.  Dir.  of  Still  Photogrnjihy 

Eleanora  Meiman  Smith,  Casting  Director 

Ben  .Sandman.  Jr..  Art  Director 

Jack  Tarbis,  Dir.  Mu.uc  i-  .Sound 
SER\'K:ES;  Merchandising,  sales  promotion,  pub 
lie  relations  and  training  films.  Television  com- 
mercials, slidefihus.  still  illustrations,  editorial 
service  and  story  boards.  FACILITIES:  Sound 
stage,  recording  studio,  art  and  animation  depart- 
ment, editing  rooms,  interlock  magnetic  film  re- 
cording and  plavback.  Mitchell  or  Maurer.  16mm 
tameras.  dollv.  all  necessary  equipment  for  studio 
or  location  film  production. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOriO.V  I'ICrURES:  ]yhuh  Dish-Misher.  Cie 
iilian  ui  IJiinhly  (General  Electric  Co.);  Democrats 
on  Parade  (Deinocrats-Kentucky);  Watch  and 
Wait.  Finance  Dept.  (City  of  Louisville).  In  Pro- 
duction) The  Eighth  Lively  .Art  (General  Electric 
Co.);  Behind  the  Sign,  Big  Business  (City  ol 
Louisville);  The  Amervent  Story  (.\merican  Air 
Filter  Co.);  Dude  Ranch  (The  Pee  Wee  King 
Show).  TV  COMMERCIALS;  For  Grocers 
Baking  Company.  March  of  Dimes.  Pee  Gee  Paints. 
Democrats  in  Kentucky.  Stewarts.  City  of  I  •1U1^ 
ville. __^ 

Louisiana 

COMMERCE   PICTURES 

525  Povdras  street.  New   ( Jiie.ins.  Louisiana 

Phone:  .M.\gnolia  5026 

Date  of  Organization:   1910 

Robert  Wiegand.  President 
SERV1CF:S:  Production  35mm  i:  Kiinni  motion  pic- 
tures with  3  channel  sound  and  color:  sound  slide- 
films,    script    writing;    distribution    of    advertising 
and    sponsored    films    in    theatres.     FACILITIES: 
Sound  stage  with  tape  and  optical  recording:  silent 
studios;  complete  black  and  white  laboratory:  con 
tinuous  processing  niadiine:  Mitchell  camera:  Bell 
.<;  Howell  i;imeras  and  ligbls  lor  location. 
RECENT      PRODUCTIONS      AND      SPONSORS 
MOI  ION    PICTURES:    .\orniandy   Park    (Jeller 
son    Development    Co.):    Pic     (Pic    Corporation): 
Let   George  Do  It    (George's  Plumbing  it   Appli- 
ance):   Ci-ystal    (Bauiner   Foods):    .Modern    (Ozone 
Co.). 


Tennessee 

CONTINENTAL   PRODUCTIONS   CORP. 

53'l   \  nil;   Stu-it.   (Ii.ilt.itiiiog.i.    li-nmssec 

IMione:  7-4302 

Dite  of  Organization;   1952 

|:iines  E.  Webster,  President  &  Exec.  Producer 

(;ene  .\.  C:irr,  lice-President  t  Exec.  Direcloi 

H.  L.  Thatcher,  Treasurer 

I  honias  CTUtihfield.  Secretary 

.\inbrose  F.  McKeown.  Director  of  Photographs 

Cli;irles  L.  Doughty.  Director  Art  i-  Animation 
SERVICES;  16  and  35nim  color  and  black  and 
white  live  and  animated  motion  pictures;  sound 
slidefilms:  and  industrial  sales,  sales  and  |)ersoiine  1 
training,  documentary,  public  relaticms,  medical, 
educational,  and  T\'  films.  Producers  also  of  Film.. 
Rama  productions  (16mm  version  of  Cinemascope  r 
color  stills  for  display,  and  Stereo  presentations 
F.XCILITIES:  Full  production  facilities,  including 
16  and  35mm  cameras,  sound  stage  and  recording 
rooms,  mobile  location  unit,  synchronous  recorders 
single  svstem  cameras.  FilmoRama  lenses,  ovei 
125.000  watts  of  lighting  equipment,  and  complen 
art  and  animation  dept.  Permanent  creative  staff- 
writers,  directors,  cameramen,  editors,  artists,  sound 
engineer,  and  music ;d  director. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOFION  PICTURES:  Industrial  Report  (In- 
dustrial Committee  of  100  of  the  Chattanoog.i 
Chamber  of  Commerce):  2lllh  Century  Samaritans 
(.\Iexian  Bros.  Rest  Home);  Shop  Management 
(The  Krystal  Company):  .Modern  Fibers  for  Mod 
em  Living  (E.  I.  duPont  de  Nemours  &  Co.): 
Children's  Gospel  Hour  (Children's  Gospel  Hour, 
Inc.);  -4  Contemporary  Collection  for  1956  (Rob- 
bins  Floor  Products.  Inc.  it  General  Electric  Com- 
pany); Baylor  Summer  Camp  (Baylor  School  for 
Boys);  50(/i  Anniversary  Convouilion  (McCallie 
School  for  Boys).  SLIDEFILMS:  Shrimp  and  Fish 
Stick  Processing  (Sea  P;ik  C:orporation);  Bus  Body 
Construction  (Blue  Bird  Body  Company).  TV 
C0.\IMERC;L\LS;  For  Fleetwood  Coffee.  Double 
Cola  Companv.  .American  National  Bank  and 
Trust  Co..  C;iiattanooga  Gas  Company.  Brock 
Candy.  Prop-R-Temp  Heat  Pumps,  Kern's  Bakery, 
Home  Federal  Savings  &  Loan,  etc. 

SAM   ORLEANS   PRODUCTIONS 

211   W.  Cumberland    \\e..  Knoxville  15.  'J  enn. 
Pli.ines:  3-8098  and  1-1301 
Branch:  550  Fifth  .Avenue.  New  York  City.  N.Y. 
Date  of  Incorporation;  1946 
Sam  P.  Orleans.  Executive  Producer 
Lawrence  Mollot.  .Associate  Producer 
SER\'ICES:  Public  relations,  training,  surgical  and 
medical  films;  television  films:  slidefilms.     F.ACIL- 
ITIES:    Studios,    production    equipment:    cutting 
rooms:   portable  synchronous   tape  recorder.   Pro- 
jection and  recording  room.  Transportation  equip- 
ment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MO  I  ION  PICI  URES:  Safety  on  the  Flight  Line, 
U.S.  Air  Force  Improvement  Program,  Complete 
Dental  Techniijue  for  the  Dental  Technician  (U.S. 
.Air  Force):  Special  Progress  Reports  and  Gaseous 
Difjmion  Plant  Expansion  at  Oak  Ridge  and 
Paducah  (.-\tomic  Energy  Commission);  .4  .vie/  Com- 
pressor Line  (Carrier  t;orp.):  Community  Health 
in  Action  (National  He;ilth  Council);  and  Special  ■ 
\ssignment    (Consolidated-Fdison). 


Your  Dependable  Reference  Source 

■if  Producers  whose  listings  ,ippe:u  in  this  section  ' 
iKue  \oliint;irily  supplied  tiie  minimum  client  and  ' 
film  relercnces  for  your  reference  use.  Fi\e  busi- i 
ness-sponsored  motion  jjicture  or  slidefilms  were; 
the  niininium  requested  lor  an  unqualified  listing. 


112 


BUSINESS     SCREEN     MAGAZINE' 


No  mafter  whhh  you  use... 

EVERY 


1 


PROJECTOR    IS 


Many  projecfors  LOOK  somewhat  alike, 
in  appearance  and  price— but  Viewlex 
has  something  extra!  Rigidly  controlled 
standards  of  QUALITY  carried  through 
every  step  of  manufacturing  assure  pro- 
jectors that  are  trouble  free  and  a 
delight  in  operation.  VIEWLEX  QUALITY 
CONTROL  is  a  precious  property  —  it  is 
the  real  reason  why  Viewlex  guaran- 
tees every  Viewlex  projector  for  a 
lifetime! 


VIEWLEX  VIEWTALK 

Plays  ■  standard  and  long- 
playing  records,  up  to  16" 
—  two  permanent  needles 
on  twist  arm.  33'/3.  45.  or 
78  r.p.m.  Model  WR — 
4"  X  6"  detachable  speaker 
for  150  or  300-watt  Viewlex 
projectors.  Model  WHD — 
6"  X  9"  detachable  speaker 
for   500-watt    projector. 


.V-22C 


For  35mm  filmstrlp  single 
and  double  frame,  vertical 
and  horizontal  pictures.  2  x  2 
and  Bantam  slides,  any 
type  mount.  Change  from 
filmstrip  to  slides  in  sec- 
onds. V2C— 150-watt.  V-22C 
— 300-watt  motor  fan  cool- 
ed. V-25C— 500-waH  motor 
fan  cooled.  3-5-7-9-1  I  inch 
lenses. 


VIEWMATiC 

Remotely  controlled  and  au- 
tomatic magazine  fed  slide 
projection  of  2  x  2  slides. 
Holds  30  slides,  changed  by 
remote  control  push-button 
or  automatic  timer.  Runs 
forward  or  backward  at  any 
speed.  For  teachers.  lec- 
turers, sales  and  advertising 
promotions. 


Hi-Fi  sound  and  picture. 
Easy  to  record.  Easy  to  edit. 
Fast  wind  and  rewind.  I  full 
hour  on  every  5"  reel.  Per- 
fect for  schools,  churches 
and  industry.  Accommo- 
dates any  Viewlex  Projector. 


V-4S  —  V-44S 

For  single-frame  filmstrip. 
The  ideal  budget-priced 
filmstrip  projector.  Clear, 
sharp  projection;  brilliant 
illumination;  simple  to  oper- 
ate. Cannot  tear  film.  Mod- 
el V-4S  150-watt  convec- 
tion cooled.  Model  V-44S 
300-watt  motor  fan  cooled. 
2",  3",  5"  and  7"  focal- 
length    lenses    available. 


STRIP-0-MATIC 


Remote  control  35mm  film- 
strip  advance  mechanism. 
Hand-held  push-button.  Al- 
lows complete  freedom  of 
movement.  Speaker  can 
stand  wherever  he  wishes, 
or  even  sit  with  the  audi- 
ence. For  use  with  all  View- 
lex filmstrip  projectors  (il- 
lustrated  here  with  V-25C). 


Write  Dept.  B-5  for  literature  and  the  name  of  your  nearest  franchisee!  Viewlex  Dealer. 


"Chonge-O-Matic"  Automatic  slide      ^ 
changer  accommodates  paper,  glass, 
metal,  or  tape  slides  intermixed. 

1^      ttfvJ^iur       35-01     QUEENS    BOULEVARD 
^g^V«^"^*=-    LONG    ISLAND   CITY    1,    N.    Y. 

NUMBER     1 


VOLUME     17 


1  9  . 


113 


if  CJ 


4f  C3 


EAST  CENTRAL 


(INDIANA    •    MICHIGAN    •    OHIO) 

Indiana 
AiMERICANA    PRODUCTIONS,    INC. 

1102  X.  Illinois  Si..  IncliaiKipolis.   hid. 
Phone:  .MK  1-1121 

Date  of  Oisani/ation:  .Sc|)tiiiilKr.  I'-laS 
New    York    Production    and    .Saks   Ollitf:    284 
Filth    .\vc.,    Nfw   York    1.    N.Y.   Phone:    Lacka- 
wanna l-OruV.  Don  Haldanc.  iti  cliiirge. 
Don.dd  \'.   Ncslingen.  ProitiicerDirector 
Donald  .\.  HaUlanc.  PrixtuceiDireclor 
Sol  Fried.  As:ti>cialf  Producer 
|.  M.  Spras;;.  f^//i(V  Manager 
Ed  Ward.  Pliutngraphi-r 
SF.RXIf.ES:   Iti  it  3.'>mm  live  and  animated,  docu- 
mentary and  entertainment,  sales,  civic,  industrial, 
agriiultinal  and   public  relations  motion  pictures 
and  slidehlms.    r\'  films  and  commercials.  Visual 
aids  consultation  and  planning  services  from  idea 
to  complete  distribution.     F.XCILITIES:  Complete 
creative    staff    and    technical    facilities.    \'ersatile 
ecjuipmcnt     lor     industrial    location    and    special 
events  filminjj.   Production,  distribution  and  sales 
facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
\tOTION  PlCriiRFS:  (/)  l-ioin  llir  lied  ol  11 
Desert  Sea.  The  Magnesium  Story  (International 
^^inerals  it  C;hemical  Corp.  -  Potash  Div.);  Moving 
Sieleiealks  (Hewitt-Robins.  Inc.):  Custom  Made 
Seat  Covers.  Custom  Made  Auto  Tops  (Natl 
.\ssoc.  of  .A.uto  Trim  Shops). 


RUSSELL   R.    BENSON    PRODUCTIONS 

l:ih  No.  Del.iw.in.  liidi.in.iiiobs,   Inil. 

Phone:  .Melrose  7-030() 

Date  of  Organization:  1927 

Russell  R.  Benson.  President  i-  General  Mgr. 

Duncan  Schiedt.  Director  of  Photography 

Rob  Rov  fSenson.  Director  of  Sound 

Frank  Persell.  .irt  Director 
SERX'ICES:  16mm  sound  and  color  films  lor  in- 
dustry, foundations,  educational  institutions:  tele- 
vision film  shows  and  commercials.  F.XCILITIES: 
Maurer.  Cine  Special  and  Bell  k  Ffowell  cameras; 
field  sound  recording  equipment:  creative  staff. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICIURES:  Trails  of  Adventure, 
Saddle  ir  Sails  (Culver  Military  .\cademy);  Ojier- 
ation  }00.000  (.American  Gas  .t  Electric);  So  Feu- 
Tears  (Riley  .Memorial  Foundation);  Toward  the 
Summit   (Denisoii  L'ni\ersiiy). 

FRINK   FILM   STUDIO 

1414  Thornton  Street,  Flkli:iri.  Iiidi:ina 

Phone:  .S  I).ill3 

Date  of  Organization:   19.')  1 

.Maurice  F>ink.  Jr..  Oirner 
SER\'1C;ES:  Sound  motion  pictures  and  slidefilms. 
color  and  b&w:   TV  commercials.     F'.ACILITIES: 
Complete    production    facilities    including   sound 


st.igt  :  .nniii.itinii:  Ihiiiiii  i.imri.is;  doiiblt-  s\stenl 
ina^rieiK  soiiiul  it-tording.  magneiii  him  and  tape: 
tliil)t)iii'_;  Tili.imu-l  mixing:  editing:  stript  writing. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  IMCllRFS:  Color  Clues  l„r  Hetter 
I  i,'ing  ((.)'liiien  Paint  Ciftrp.):  Adiahc  Railroad 
Hardware  (Ad:ims  &  VVestlake  Co.):  /)  Yo\t  Knew 
Susie  (Fort  \V:ivne  (Ind.)  I'nited  Fund);  They 
Seed  Your  Help  (South  fiend  (Ind.)  I'nited  Fund; 
/  Vnir  the  Seed  (CROP-Christian  Rural  0\erseas 
Program).  \\  COMMFRCI.\l.S:  For  O'Brien 
Paint  (airp..  Cilbert's  Clothing  Store.  .Vrihway 
Cookies. 

GALBREATH   PICTURE  PRODUCTIONS,   INC. 

L''nr»  F.iirluld    \\enu(*.  Ion  W'.ivne.  liidi;iTia 

PiKtne:   H:nlis(Hi  -1I17 

Date  of  Organization:    1942 

Richard  E.  (;albreath.  President 

S:ini  Fletcher.   I'icc-Presidciil 
I  oni  fierr\,  Sei  retar\ 

William  I^vk.  Tteasurer 

[ohn  W'.  W'atson.  Sales  .Manager 

Alice  .Schomburg.  Office  Manager 

(iuv  F^itzsinmions.  Production  .Manager 

Claude  Cole.  Photographic  Section 

.Mien  C.  Moore.  Sound  Recording  Section 

Wallace  Swander,  Set  Designer 

(jeorge  Gardner,  Laboratory  Manager 
SER\'ICES:  Public  relations,  sales,  industrial  and 
tr;iining  motion  pictures:  sound  slidefilms:  still  il- 
lustrations: custom  and  package  television  pro- 
grams and  commercials.  F-\CfLfTIES:  Mitchell 
caiueras  (35  and  16mm)  and  2001)  watt  lighting 
equipment,  svnchronous  sound  and  RC.\  re-record- 
ing equipment;  sound  stages;  laboratory;  printing; 
editing  and  projection  rooms:  music  library:  car- 
penter shop;  ])ermanent  tTeati\e  staff. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MO  f  ION  pic;  f  URES:  A  Day  of  Tribute.  A  \cw 
Look  and  (ireat  Dti\  in  the  .-ifternoon  (Central 
Sova  Co.);  Sweet  Land  of  Liberty  (.American  Steel 
;ind  Wire):  The  Xeie  Xecessity  (Y'ork  Ciorp.): 
This  It  Must  Alway  Be  (York  Corp.);  This  Shift- 
ing World  (Fuller  Ntfg.  Co.);  .Money  Making 
.Methods.  1956  Pacemakers.  Homes  Unlimited 
(National   Homes  Corp.). 

SCOPE   PRODUCTIONS,   INC. 

4jo7-.'l9   M.ilix    I.jiu.    1 11(11, III. q)' ills    'i,    lii(li;ina 

Phone:   HI  niljolt  .'i/illi 

Date  ol  Organization;  July,   19.=>3 

Robert  L.  Perine.  President 
SERA'ICES:  16mm  sound  motion  pictures.  35mm 
sound  slidefilms:  recordings  for  industrv.  education 
,ind  television.  F.ACfLFf  fES:  Script,  titling,  art, 
phoiographw  recording,  screening,  editing, 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOflON  PK/ILRES;  Greater  Yield  in  Every 
lield  (Corson  Bros.,  Inc.).  TV  SERIES  of  39- 
3  min.  golf  lessons:  Sam  Snead  Sho'w  (S.T.V^ 
Inc.).  SLIDEFILMS;  Operation  Home  Office 
(.\ero  Mayflower  1  ransit  Co.);  Ilotycin  lEnthro- 
mycin-Lilly)  (Eli  Lilly  it  Co.);  llotycin-Sulfa  (Ery- 
thromycin with  Trifile  Sulfas,  Lilly)  (Eli  Lilly  & 
Co.). 


Metropolitan   Detroit  Area 

FILM   ASSOCIATES   OF   MICHIGAN 

hln  Ndnli  W'oodw.iKl  .\ve,,  Birmingham.  .Midi. 
Phone;  .Midwest  4  3619 

Date  of  Organization;   1953 

James  F^,  MacLane,  Executive  Produiei 
Er\in  .Milner.  .Issociate  Producer 
Rich:ir(l  (^uinlan.  Production  Manager 
Paul  Lohm.inn,  (Cameraman-Director 
Grover  F.  Scyfried,  Cameraman 
Dick  Owen  .Mien,  Editorial 
Ellen  Knickerbocker.  Secretary 
Fay  CJIson,  Office  Services 

SER\'ICES:  Producers  of  motion  pictures  for  pub- 
lic relations,  industrial  training,  sales  promotion, 
and  special  purposes.  .\Iso  available:  production 
planning,  supervision,  or  counseling.  Special  serv- 
ice; procurement  of  field  footage  by  assignment  to 
associated  producers  here  and  afjroad.  F.XCILI- 
TIES:  Maurer  and  .Auricon  cameras,  Magnasync 
recorders,  animation  and  editing  rooms.  Studio 
and  production  facilities  available  coast  to  coast 
through  associated  independent  motion  picture 
priidiucrs. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIION     PIC  1 1  RES:     .Maintenance     Training 

(Bendix  Aviation  C;orp.  Radar  Div,):  .-i  Matter 
of  .Merit  (Merit  Division,  Gtjerlich's  Inc);  Tu'i'n 
Stock  Car  Champion  (Chrysler  Corp.);  CineFlorex 
Operation  (W'estinghouse  Corp.  X-Ray  Division); 
Plants,  Products  i-  Peofile  (Dow-  Chemical  Inter- 
national. Inc.);  Galvanizing  Procedures  (General 
Electric  Co,.  Locke  Div.):  Flight  Refueling  in  the 
Jet  Age  (Flight  Refueling.  Inc.):  Chrysler  >t>OIi 
Sewsreel  (McCann-Erickson.  Inc.);  Thief  in  the 
Soil.  Get  Your  lialanir.  Highway  Encounter,  Soft 
.is  .-/  Clouil  (with  Roland  Reed)  (Dow  Chemical 
Co.).  T\'  COMMERC;iALS;  Ammophos  Fertilizer 
(Olin-Mathieson  Chemical  Co.);  Black  i-  Decker 
Power   Tools.  .4mercian  Beer,  San   Giorgio  Foods 

(VanSant.  Dugdale  Co.);  National  Bohemian  Beer 

(W,    B,    Doner   S:   Co,);    King   Laundiy   Products 

(H.  W.  Buddemeyer  Co.). 


.it. 

FLOREZ   INCORPORATED 

815  B.iUs  Street.  Detniii  26,   Michgan 
Phone:   W'Oodw:ird  2-49211 

Sound  Studio;    253115    |ohn    R   Road.    M.idison 
Heights 

Date  ol  Organization;  1931 

Genaro  .\.  F~lorez,  President 
Hans  .\,  Erne,  Executive  Vice-President 
Paul  .\.  Kelcourse,  Sec.-Treas.,  Gen.  Mgr. 
J.  Ravmond  Cooper.  Vice-President,  Prod.  .\Igr. 
Ray  B.  Helser,  General  Sales  Manager 
Creatine    contact:    Ernest    D.    Nathan,    Clark 
Broderick.  Charles  Hooker,  C,  G.  Sellman.  \'.  F. 
Radcliffe,    W.    H.    Knowlton.    H.    R.    Roehrig. 
John  K.  Kleene,  Creative  Director 


A  freelance  film  editor  serving  producers 


333  WEST  52nd  STREET,   NEW  YORK    19,   N.  Y. 


Jioberi  Reiner  Collinson 


MOTION  PICTURES 


CIRCLE   6-4821 


114 


BUSINESS     SCREEN      MAGAZINE 


FLO  REZ, 


INCORPORATED 


SERVICES:  Consultants,  treators.  producers  for: 
sales  and  service  training,  promotion,  management 
and  manpower  development:  product  presentation; 
technical  exposition:  conventions  and  exhibits:  em- 
ployee and  consumer  relations:  economic  informa- 
tion. Planning  and  producing  slidefilms.  motion 
pictures,  transparencies.  Videograph  presentations, 
charts,  recordings,  models  and  exhibits,  stage  pres- 
entations, conventions  and  shows,  manuals,  texts. 
questionnaires,  house  organs.  Offering  stock  shots, 
a-v  equipment,  syndications.  F.-\CfLITfES:  Six- 
storv  main  building,  equipped  and  statfed  for:  re- 
search, planning,  writing,  eiliting.  all  media:  lay- 
out, art.  illustration,  technical  rendering:  motion 
picture  photography.  16mm  or  SJmm.  sound  or 
silent,  black  and-white  or  color:  still  photographv. 
glamor  shots,  selling  scenes,  technical  illustrations, 
exploded  views:  photographic  laboratories,  devel- 
oping, printing,  enlarging,  copying,  color  duping 
and  processing.  Ozalid  reproduction,  slidefilm  ani- 
mation: arrangements  for  typesetting,  letterpress 
printing,  offset  lithography,  silk  screening,  gravure: 
film  titles.  Madison  Heights  sound  studio.  4000  sq. 
ft.  completely  equipped.  Mitchell  camera  equip 
ment.  Reeves  m:ignetic  sync  sound. 

RECENT      PRODUCTIONS       AND       SPONSORS 

MOTION  PICIURES:  liuili  for  Srlling,  I  he 
Rhythm  of  Installation.  The  l'>y6  Spring  Selling 
Campaign.  Doivn  to  Earth.  Selling  Through  Good 
Management.  .SLIDEFILMS:  The  Heat'.'i  On  - 
With  Hot  Water  Heal!.  Remotaire  for  Modern 
Living.  Spark  Plug  Servicing.  Cold  ,\}ine  on 
Wheels.  Partner  for  Profits.  .Sales  are  Made  - 
Xot  Born!,  The  Smart  Switch  for  You!.  Selling 
the  World's  Finest  Travel  Cars.  Bring  Out  the 
Best  in  Used  Cars.  Selling  with  the  Winning  Look. 
Incomplete  listing— sponsors  not  identified. 


HAIG   &   PATTERSON,    INC. 

15  E.  Bethune  .\\ciiue.  Detron  2,  .Michigan 
Phone:  TRinity  3-0283 
Date  of  Organization:   I93!l 

J.  T.  Patterson.  President 

Earl  E.  .Seiclstad,  Executive  lice-President 

Henry  Kirkland,  Vice-President 

C.  VV.  Hinz.  Secretary 

branch:    Dayton   2.   Ohio.    131    X.   Ludlow    St.. 
.\Dams  9321. 

SERVICES:  Industrial  sound  slidefilms.  motion 
pictures,  meeting  guides,  instruction  manuals  and 
lecture  charts.  F.\CILITIES:  Complete  film  stu- 
dio, permanently  staffed  with  writers,  artists  and 
technicians. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICIURES:  The  Roof  That  Can't 
Rain  Fire  (Philip  Carey  .Mfg.  Co.):  Carboloy  Oxide 
Cutting  Tool  (Carboloy  Division  General  Electric 
Co.).  SLIDEFIL.MS:  Change  of  Space  (Mew. 
Castle  Product  Co.);  Don't  Give  Paint  the  Brush 
Off  (Pittsburgh  Plate  Glass  Co.  -  Ditzler  Color 
Div.);  On  the  Car  Adjustment  of  the  Hydramatic 
Trans?nission  and  On  the  Car  .Adjustment  of  the 
Fordomatic  and  Mercomatic  Transmission  (Kent- 
Moore  Organization.  Inc.):  The  Right  Connection 
(L.  M.  Berry  &  Co.);  Round  Table  Series  (Cadillac 
Motor  Car  Div.);  An  Introduction  to  the  Auto- 
motive Electrical  .System  (Delco  Remv  Division). 
SLIDEFILMS:  12-Volt  Electrical  Etjiiipment  for 
Passenger  Cars  (Delco  Remy  Division);  The  Hy- 
dramatic Transmission  (Detroit  Transmission  Di- 
vision); Brakes  in  Service  (Ford  Motor  Company 
of  Canada);  Today's  Easier  ]Va.\hda\  (Procter 
Gamble  Co.). 


THE   JAM   HANDY   ORGANIZATION,    INC. 

2821  East  Grand  Blvd..  Detroit   II.  Mulligan 
Phone:  TRinity  3-2450 

Date  of  Organization:    1917 

Jamison  Handy,  President 
Oliver  Horn.  Executive  Vice-President 
John  .\.  Campbell,  V.-P.  (Training  Devices) 
Everett  Schafer.  \'.-P.  (Service  Development) 
George  B.  Finch.  V.-P.  (Sales  Development) 
William  G.  Luther,  V.-P.  (Automotive  Contacts) 
.\\'ery  W.  Kinney,  Secretary 
-Mian  E.  Gedelman.  Treasurer 

BRANCH  OFFICES 

Nkw    \ork:    1775   Broadway.    New   York    19.   N.Y. 
Phone:    JUdson    2-4060.    Herman    Goelz.    Jr.. 
in  charge. 

Chicago:    230    N.    Michigan    .Avenue.    Chicago    I. 
Illinois.    Phone:    Slate   2-6757.    Harold   Dash, 
in  charge. 

D.^vton:    310   Talbott    Building.   Dayton   2.   Ohio. 
Phone:  .^Dams  6289.  Jack  Seelye.  in  charge. 

Hoiry  wool):    1402    Ridgewood    Place.    Hollyyvood 
28.  C:alifornia.  Phone  HEmpstead  5809.    (Serv- 
ice office,  not  sales).  Mehin  Bassett.  Production 

PiTTSBiRGH:  Gateway  Center.  Pittsburgh  22.  Penn 
sylvania.  Phone:    EXpress    1-1840.   J.   .M.   Mc 
Collum.  in  charge. 

SER\'ICES:  Motion  pictures:  commercial:  indus 
trial:  sales  training:  customer,  personnel  and  public 
relations;  minute  movies,  three-minute  screen  ad- 
\'ertisements.  sponsored  shorts,  safety,  educational, 
health  films;  television  commercials,  convention 
services.  Ii\e  shows:  slides  and  slidefilms;  commer- 
cial, industrial,  sales  and  shop  training,  customer 
and  public  relations,  merchandising,  record,  car- 
toon, reading,  chart,  discussional.  quiz,  school  study 
and  health,  safety,  first  aid.  Glass  slides,  trans- 
parencies, slide  racks,  opaque  materials.  F.\CILI- 
TIES:  Complete  studio.  Sound  stage,  recording,  set 
construction,  direction,  casting,  scene  design,  mock 
ups.  miniature,  stage  management,  field  reconnais- 
ance.  animation  studios,  music  direction  and  or- 
chestra, rear  projection,  prop  department,  speech 
and  acting  coaching,  slidefilm  studio,  film  process- 
ing laboratories,  art  department,  location  equip- 
ment. creati\e  staff.  Projection  sales  and  ser\ice. 
Special  devices:  Suitcase  projectors.  Shopper  Stop- 
pers, continuous  loop  projection,  projectors,  syn- 
thetic training  de\ices. 

RECENT       PRODUCTIONS       AND       SPONSORS 

.MOllON  PICTURES:  Safety  Patrol  (General 
Motors  Cc^rp.):  Today  and  Tomorrow  in  Kitchens 
(Frigidaire  Div.  of  General  Motors);  To  Enrich 
.'^tankind  (.\merican  Society  of  Mechanical  Engi- 
neers): Call  It  Free  (Dow  Chemical  Co.);  Hidden 
Values  (.\merican  Radiator  and  Standard  Sani- 
tary Corp.);  It's  Been  There  Before  (Che\ToIet 
Div.  of  General  Motors  Corp.):  Jamaica  —  Isle  of 
Progress  (Keynolds  Met^]s  Co.):  Bus  Stop  (Tractor 
&  Implement  Div.  of  Ford  Motor  Co.);  Blueprint 
for  Power  (National  Electric  Manufacturers  As- 
sociation): I'our  7955  Delco  Batten'  (United 
Afotors  Ser\ice  Div.  of  General  Motors);  Heaven 
to  Earth  (Church  of  God);  What  Catholics  Believe 
.■ibout  Divine  Worship  (National  Council  of 
Catholic  Men);  Muscle  Power  for  Planes  (.\llison 
Div.  of  General  Nfotors);  Strategy  for  Profit  (GMC 
Truck  &  Coach  Div.  of  GeneralMotors).  SLIDE- 
FIL.MS: Living  Right  at  Our  ITorA  —  produced  in 
cooperation  with  The  National  Council  of 
Churches:    Three  for  the  Money    (Delco   Remy): 


THE   JAM    HANDY   ORGANIZATION: 

Explosion  at  5:0  (Buick);  .-iutomobilus  .imeri- 
canus  (The  Coca  Cola  Co.).  SCHOOL  SERVICE 
SLIDEFIL.MS:  Guidance  Discussion  Series,  Old 
Tales  for  Young  Folks.  First  Experiments  About 
Weather. 


HENNING   &   CHEADLE,    INC. 

1060  West  Fort  Street.  Detroit  2b.  Michigan 
Phone:  \VOodward  1-7688 

Branch:  Chicago.  1140  S.  Michigan  .\ve..  W.\- 
bash  2-0570.  F.  E.  Harrold.  Complete  produc- 
tion, editorial  and  distribution  services  at 
branch. 

L.  X.  Helming.  President 

George  R.  Cheadle.  J'ice-President 

Louis  Manos,  Production  .Manager 

SERVICES:  \'isualCast  presentations;  sound  slide- 
films;  motion  pictures,  literature;  complete  pro- 
grams. F.\CILITIES:  Equipment  and  staff  for 
black  and  white.  Ektachrome  and  color  separation, 
including  studio,  cameras,  lighting,  etc. 

RECENT      PRODUCTIONS      AND       SPONSORS 

SLIDEFILMS:  Tins  Is  Excello  and  Curtain  Call 
for  Charlie  (Excello  Corp.):  Custom  Kitchens 
(General  Electric  .\ppliance  Division);  Selling 
Seconds.  ]\'hal  .Makes  People  Buy.  Don't  Let  Ob- 
jections Block  the  Sale.  Let's  Be  Professional  (Syndi- 
cated Films):  .Make  Hay  with  Sunnyday  (Erane  Co.). 
VISUALC.\ST  PRESENT.^TIONS:  For  Chrysler 
Service.  Plymouth,  Hotpoint,  General  Electric 
Co..  Reo  .Motors.  Inc..  Wix  .Accessories  Corp., 
Hiram  Walker,  Inc..  .American  Blower  Corp., 
.Manufacturers  Light  and  Heat  Co. 


Kling   Film   Productions 

912    S.    Woodward    .\venue.    Birmingham.    Mich. 
I.  M.  Hopwood.  in  charge. 

(see  complete  listing  in  Chicago  area) 


LASKY   FILM   PRODUCTIONS,    INC. 

4815  Cabot  .\xeiuic.  Detroit   10.  .Michigan 
Phone:  LUzon  2-6200 

Date  of  Incorporation:    1947 

Branch  Offices:  Times  Tower,  1475  Brodway, 
New  York  36.  N.Y.  E.  J.  McGovern.  in  charge. 
Phone:  L.Ackawana  4-2360 

1506  Larry  .\venue,  Cincinnati,  Ohio.  Phone: 
KIrby    1-8454.    Daniel    P.    Geeding,    in    charge. 

Max  Lasky,  President  and  General  Manager 

W.  B.  Chase.  Treasurer 

Paul  H.  Croll,  Secretary 

Daniel  P.  Geeding.  Vice-Pres..  .icct.  Exec. 

Jean  Oser,  Consultant 

Grover  Seyfried.  Executive  Asst.  Production 

Marc  Siegel,  Script  Supervisor 

Gilbert  Geller.  Executive  .4sst.  Photography 

James  Jewell,  Sound  Engineer 

E.  J.  McGovern.  Supen'ising  Editor 

Bernard  S.  Lee.  Optical  and  Research 

M.  R.  Smith.  Production  Algr.  Engineer 

SERVICES:  Producers  of  motion  pictures  for  in- 
dustry and  television.  Specialists  in  color  photog- 
raphy. F.ACILITIES:  Studios,  mobile  units,  com 
plete  with  16mm  and  35mm  cameras.  Reeves  sound 
system,  and  lighting  equipment.  Editing  rooms  and 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


6TH     ANNUAL     PRODUCTION      REVIEW 


115 


EAST  CENTRAL:   DETROIT  AREA 


LASKY     FILM     PRODUCTIONS: 

piojenloii  Mr\in-  .n.iil.ilili  in  Dili. .it  ,iiul  New 
Y..ik, 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  I'lCUL'RES:  i'oiivi  on  Ih-iiuuui  (The 
Babcock  it  Wilcox  C:o.):  This  Carbide  Age  (Wes- 
son Metal  Corp.):  Suited  for  Today  (Eagle  Cloihcs, 
Inc.):  Tools  of  Abiindanee  (Wesson  Company); 
Easier  Slon'  (Ted  Bernslcin  .\ssocialcs).  TELE- 
VISION FILMS:  Meet  the  Chef,  Pat  &  Percival, 
Here's  How. 


Moio-Miiwer  Co..  llic  Delioii  News.  I'feiflcr 
Brewing  Co..  I'nited  Koinulation.  Awrey  Bakeries. 
Sliedil-B:iriiis!i  Foods.  Crawford  Garage  Doors. 
Elias   Bros.   l)rive-Ins.    Frankeiniiuili    Brewing  Co. 


REGAN   FILM   PRODUCTIONS,    INC. 

197.^(1  Ralston.  Detoit  i.  .\Iuhij;.in 

Phone;    I  L'lsa  3-4334 

Date  ot  Organization;  July.  19.^0 

Lawrence  M.  Regan,  President 

Ravmond  E.  Pinette,  Secretary-Treasurer 

Warren  Hart.  Production  Manager 
SERVICES:  Complete  programs  for  training,  sales 
promotion,  public  relations  and  education,  includ- 
ing sound  motion  pictures,  sound  slidelilnis, 
printed  materials,  stage  presentations  and  TV 
spots.  F.\CILITIES:  Studios  and  sound  stages 
designed  and  built  for  sound  filming  (1955). 
Sound  stage  4.000  sq.  ft.  Still  photography  stage, 
still  laboratory,  an  studio,  magnetic  recording, 
35mm  )t  16mm  cameras,  cutting  and  screening 
rooms- 

RECENT  PRODUCTIONS  AND  SPONSORS 
SLIDEF11..MS:  Your  Lifesaver  Tubelesi  Tucs 
(B.  F.  Goodrich  Co.):  Sjiorts  Car  Flair  (Studebaker 
Div.  Studebaker-Packard  Corp.);  Amana  Plan  for 
Better  Living  (.Xmana  Refrigeration  Co..  Inc.): 
Pre-Delivery  Inspection  (Mercury,  Div.  of  Ford 
Motor  Co.).  MOTION  PICTURE:  Studebalscr 
Translars  (Studebaker  Div.  Studebaker-Packard 
Corp.)  (New  Car  Product  Presentation  Show - 
Studebaker-Packard  Corp.,  Coast  to  Coast  Li\e  Stage 
Presentations- 1956  Passenger  Cars  and  Trucks 
Showing).  T\'  FILMS;  For  Crosley  Div.  of  .\^co, 
Gar  Wood,  Gibson  Refrigeration. 

Van   Praag   Productions 

2301    Dime    Building.    Dttimi    L'l,,    Muii.    Phone; 
woodward  2-4896.   I  homas  H.  Doenges.  Gen- 
eral  Manager. 

(see  complete  listing  in  New  York  area) 


VIDEO   FILMS 

1004  E.  Jeflerson  A\c..  Detroit  7,  Midi. 

Phone;  W'Oodward  2-3400 

Date  of  Organization:  1947 

CliHord    Hanna.   Partner 

William  R.  Witherell,  Partner 

John  B.  James.  Jr.,  Sound  Department 

Eugene  S.  Allen,  Jr..  Photographic  Dept. 

Robert  G.   Kirkpatrick,  Editing  Department 

Yvonne  Marshall,  Art  Director 

Eger  Palmer,  Slide  i-  Slideftlm  Dept. 

Joann  Olszewski,  Distribution 
SERVICES;  Television  and  industrial  films,  slides 
and  slidefilms,  color  and  bS.w.  anim:ition  and  live. 
FACILITIES;  Sound  studio  40  ft.  x  25  ft.:  .Maurer. 
Cine  Special  and  3  Bell  &  Howell  cameras;  Staniil 
HoRman  and  Magnecorder  recorders:  aniniatiijn 
sund.  Compkic  editing  equipment  for  picture 
and  magnetic  or  optical  tracks. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIION  PICILRES:  floic  About  i'ouf  (Mnii 
roe  Auto  Equipment  Co.):  Power  for  Progress 
(Detroit  Edison  C;ompany):  Home  in  the  Sun  (Sun 
Vallev.  Inc.):  Automation  Today  (Mechanical 
Handling  Systems.  Inc.):  Elox  Electrical  Discharge 
Machining  (Elox  Corporation  of  .Michigan).  TV 
COMMERC:iAI^:      for      Youngstown      Kitdiens. 


WILDING   PICTURE   PRODUCTIONS,    INC. 

I'l;^".  (..uIk  lis  Rii.iil,  DciHiii,  \liilii:.;.iii 

Phone:    I  Ixedo  2-3740 

Don  C:alhoun.  Vice-President 
FACII.I  I  lES:   Complete  ofiice.  sales  and  graphic 
arts  departments,  two  sound  stages  and  screening 
rooms,  etc.  For  detailed  description  of  services,  sec 
complete  listing  in  the  Chicago  area. 

Raphael   G.   Wolff   Studios,   Inc. 

19741    |. mils  ( ,iHJ/i  lis  1Iil;1iw.in.  Dciroii,  Michigan. 
Phone:    llloadwav   3-602".  Harold  R.    In. v.  in 
charge. 

(sec  complete  listing  in  HoUywfJod  area) 

Ohio 

(Cincinnati,   Ohio  Areo) 

Lasky   Film   Productions,    Inc. 

1506  Larry  .\venue.  Cincinnati.  Ohio.  Phone: 
KIrby  1-8454.  Daniel  P.  Geeding,  in  charge. 
(see  complete  listing  in  Detroit.  Mich,  area) 

OLYMPUS   FILM   PRODUCTIONS,    INC. 

2222  Chickasaw  Street.  Cincinnati    19.  Ohm 
Phone:  P.arkway  1-2184 
Date  of  Organization:  1948 
(ames  B.  Hill.  President 
Margaret  J.  Bolger.  Secretary-Treasurer 
SER\'ICES;    Slotion    Pictures;    Industrial:    person- 
nel, customer,  and  public  relations:  sales  training: 
fund   raising:    educational,    medical,    safety;    docu- 
mentaries:   sound   slidefilms:    sales   and   job   train- 
ing: commercial:  educational,    FACILITIES:  Com- 
plete  studio:    4500   sq.    ft.   sound   stage:    complete 
lighting;    Maurer   cameras:    16mm   inagnetic    tape 
sound  recfjrding:   complete  editing  facilities;   ani- 
mation studio;  set  construction;  complete  facilities 
for  food  storage  and  preparation  and  two  perma- 
nent kitchen  sets:  creati\e  start. 

RECENT  PRODUCTIONS  AND  SPONSORS 
-MOTION  PICTURES:  A  Time  of  Day  (.\vco 
Mfg.  Corp.):  .iJ'CO  —  Performance  and  Potential 
(Government  Products  Division-.\vco  Mfg.  Corp.); 
Freezer  Sloiy  and  Duo  Shelvador  Story  (Crosley- 
Bendix  Home  .\ppliances  Division  -  -\vco  Mfg. 
Corp.):  Spotlight  on  Breakage  (Economics  Labo- 
ratory. Inc.):  Fixing  Saucers  (Economics  Labora- 
tory, Inc.);  The  Goodieill  Il'ay  (Goodw  ill  Indus- 
tries, Inc.):  Love  Story  (United  .Xppeal-Cincinnati 
.\rea  and  Northern  Kentucky);  Look  to  Lycoming 
(Lvcoming.  Inc.):  The  Sation's  Xation  (Crosley 
Broadcasting  Corp.):  Foods.  Fats  and  Fryers 
(.\rmour  .<:  Co.):  Only  a  Tomorrow  Away  (West- 
ern and  Southern  Life  Insurance  Co.).  SLIDE- 
FILMS:  Another  Giant  Step  (Cincinnati  and 
Suburban  Bell  Telephone  Co.).  TV  COMMER- 
CI.XLS:  Schoenling  Beer  (RoUman  .Ydvertising 
Co.):  Cro.iley-Bendix  Home  .-Ippliances  (Earle 
Ludgin  !t  Co.). 


Wilding   Picture   Productions,   Inc. 

617   \'ine   Street.   Cincinii;iii.    Ohio..    Phone;    C;.\r- 
field  11477. 

R.   L.   McMillan,   in   iharge 
(see  contplete  listing  in  the  Chicago  area) 

(Cleveland,  Ohio  Area) 
CINECRAFT   PRODUCTIONS,   INC. 

2.'.l".  li.inkliii  Khcl.,  (.In. 1. Mill   I,;,  Ohio 
Phone:    SUperior    1-23IIII 
Date-    ol    Organization:     I9,f9 


Ra\   Cullcy.  Piesidcill 
I'aul   Cullev.  Production   .Manager 
Robert    E.    Haviland.   Producer-Director 
Robert   Welchans,  Producer-Director 
Frank   Siedel,  Scripts 
ll.urv    Hcjrrocks,    Chief   Cameraman 
III    Perrv.   Stills  and  .inimation 
Nick  Boris,  Cameraman 
Robert   .Mowry,  .iri  Director 
Barret    Taylor,  .iriist 
William  Applegatc,  Sound 
Henrv    Patrizzi.   Film   Editor 
Robert  .Murphy.  Artist 
Gaines  Pardue.  Set  Construction 
Kathleen  .McCartney.  Secretary 
Charles    loth.  Stage  Manager 
(osephine  Giarmita.  Office  Manager 
SER\'IC;FS:  Industrial,  sales  and  job  training  mo- 
tion jjictures  and  slidehlms;    r\'  spots  and  package 
shows.     F.VCILII  lES:  Studio,  sound-proofed  stage. 
Ili.:iiiiig   stage:    .Mitchell    cameras.    Fearless   dollies. 
M,>;:R  booms;  lights;  diesel  generator  on  truck  for 
location:  rear  projection  with  13  ft.  screen:  multi- 
camera  svndironized  shooting  and  projection:  Tel 
eprompter;    RCA   soundon-filra;    Ampex    tape   re 
corders:  disc  equipment:  art  department  with  Saltz- 
man  animation  stand. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  FION  PICTURES:  Iron  Ore  Unlimited  (The 
Iron  .Mining  Industry  ol  Minnesota):  The  Housi 
-with  the  Built-in  Sale  and  Ho-w  We  Did  the 
Kitchen  (Berger  Manufacturing  Division  of  Re 
public  Steel  Corp.);  Sealed-Aire  Tire  (Seiberlin^ 
Rubber  Co.);  Locating  for  Profit  (The  Cleveland 
Electric  Illuminating  Co.);  .Men  Who  Make  Stec! 
(Republic  Steel  Corp.);  Magnificat  (The  Sisters 
of  the  Holv  Humilitv  of  Marv):  T/i<;  Ohio  Ston 
(26  lOminutc  shows)  (The  Ohio  Bell  Telephone 
Co.).  SLIDEFILMS:  .More  Power  to  You  (Thi 
Pennzoil  Co.);  Operation  Bullseye  (Westinghous. 
Electric  C;orp.):  What's  in  a  Same?  (The  Glidden 
Co.):  White  Has  Another  Winner  (The  White 
Motor  Co.):  Lights  Out.  .Mr.  Higgins  (Tinnerman 
Products.  Inc.)':  TV  COMMERCIALS  for  Tlu 
Standard  Oil  Company:  The  Ohio  Bell  Telephon. 
Companv;  Central  National  Bank:  .Ylliance  Mann 
facturing  Company;  The  Glidden  Company;  The 
B.  F.  Goodrich  Ctimpany;  Seiberling  Rubber  C. 

ESCAR   MOTION   PICTURE   SERVICE 

7315   Carnegie  .\venue.  Cleveland   3.   Ohio 

Phone:  Endicott  1-2707 

Date   of    Organization;     1912 

Ernest   S.   Carpenter,    President 

Lester  \Vhitney,  Laboratory  Manager 

A.   I..  Cope.  Editorial  Director 

Peg   Bowman.   Script   Department 

Charles  Hale,  Maintenance 

H.  B.  .Yrmslrong.  Seii'ice  .Manager 
\rnold  \'avken,  Sound  Engineer 

\'irginia  Carpenter,  Office  .Manager 
SERVICES:  16mm  and  35mm  motion  pictures, 
slidefilms.  bS:w  or  color,  AV  )>r.xluttion  depart- 
ment for  special  service.  Commercial  Kodachrome 
specialtv:  animation.  FACILITIES:  .Sound  studio 
with  eciuipmeiit  lor  all  tspcs  phi>tc>graphy.  indud- 
ing  lip  sviH  on  both  16min  and  35nnn,  Ifmim  and 
3,'mmi  him  recorders:  professional  tape  recorder 
provides  immediate  plavback.  Re-recording  from 
16mm  or  35mm  film,  tape  or  disc.  Pro.  16mm  and 
35mm  cameras;  .Mole  Richardson  lighting.  .Yir  con- 
ditioned laboratory  16mm  and  S5mm  processing: 
Bell  .t  Howell  printers;  optical  printing  35mm  to 
Uimni  and  16mm  to  16mm.  picture  and  sound. 
C;olor  printing.  16nim  and  35mm  lacquer  coating. 
Scnsitometrical  qualitv  control,  cinex  machines  for 
35mm  and  16mm.  Editing  department;  animation 
.ind  slidelilm  de]>:irimcius.  \ir  conditioned  screen- 
ing room. 


116 


BUSINESS     SCREEN     MAGAZINE 


J 


RECENT  PRODUCTIONS  AND  SPONSORS 
MOl  ION  i'lCilllRES:  tor  Fuller,  Smith  S;  Ross, 
Osier  MI.n-  Co.  (2).  C^erebral  Palsy  A-S.sociation. 
Charles  I'.  Ranev  Co..  Barth  Corporation.  Euclid 
Board  oi  ttluiation.  Nelson  Stud  Welding;  (2). 
SLIDtHLMS:  l.in(oln  Arc  Welding  Foundation. 
Industrial  Photo.!^ra|>hers,  Inc.,  Lecee-Ne\ille  Co. 
T\'  CX)M.\IKRC:iALS:  for  Coca  Cola  Bottling  Co.. 
Paul  Smith  Advertising  (6),  Sidney  L.  Hirsch  Co.. 
Modern  Import  )t  Export,  Ohio  Dept.  of  Health. 
-Sah'age  K:   Lee.    Anti-Tuberculosis    League. 


INDUSTRIAL   MOTION   PICTURES,   INC. 

170(i  hast  ;(8th  Street.  Cleveland   14,  Ohio 

Phone:    EXpress   1-3432 

Date  of  Organization:   1945 

.A.  P,  MacDerniott.  Preiidenl-Treauaer 

D.  E.   .MacDerniott. .Scrrf/flr\' 

E.  B.  .Meyers.  Piodiirtion  Manager 

J.  L,  .Micuch,  Director  of  Pholography 
SERVICES:  Motion  pictures,  slidefilms.  slides  and 
still  pictures,  b&w  or  color;  sound  recording  and 
script,  F.XCILITIES:  Cine  Special  and  .Auricon 
cameras,  35  and  Ifinnn  animation,  complete  light 
ing,  stage,  sound  studio,  magnetic  tape  and  Kinnii 
recording:  and  still  picture  laboratorv. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  I'lClLIRES:  Dan  rali,-i->  Ledger 
(.American  Steel  k  Wire  Div,  United  States  Steel): 
Under  the  Shovel.  Ten  Day.i  Per  Man  (Euclid 
Division  of  C.encral  Motors  Corp,);  The  Inside 
Look  (Mansfield  Tire  It  Rubber  Co.);  Stretch 
Forming    (Cyril   Bath  Co.). 

Mode-Art   Pictures,   Inc. 

Western  Reserve  lildi^..  Superior  ,V-  West  flih  .Ave- 
nues.   C;le\elancl    l.'i.    Ohio.    Don:dcl    C.    Jones. 
1'ice-President. 
(see  complete  listing  in  Pittsburgh.  Pa.  area) 


PRODUCTIONS   ON   FILM,   INC. 

1515  Euclid  .Avenue.  Clevcl.ind  1").  Ohio 

Phone:  Sl'pcrior  1-9829 

Date  ol  Organization:  Januarv.  1952 

Robert  Fleming  Blair.  President 

.Milliard  M.  Horace.  Vice-President 
SER\IC;ES:  Oeation  and  production  ol  sound  mo 
tion  pictures,  television  progiams  and  commercial 
films  of  all  types:  including  slidefilms  and  visual- 
cast  presentation:  kinescopes.  FACILITIES:  Cam- 
eras: .Maurer  12(10  ft.  .Auricon  and  Cine  Specials; 
Maurer  soinid  recorder;  I6inm  live  recording  and 
re-recording  Irom  tape  or  disc:  large  sound  stage; 
lighting  ecjuipment:  editin,g.  art.  research,  vv-riting: 
still  and  animation  departments;  projection  room: 
complete  lliinm  laboratory  with  controlled  print- 
ing and  processing. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PIC  ITRES:  Baker  Ran  Lang  Co, 
(.Agency  G,  M,  Basford  Co.);  Cleveland  Electric 
Illumination  Co.  (.Agency:  McCann-Erickson);  Re- 
public Steel  (.Agency:  Meldrum  &  Fewsmith):  Hig 
bee  Co,  (Agency:  Marc  Wyse):  NEWSREELS  for 
CBS,  Telenews,  Chrysler  Corp.,  and  local  TV 
Stations, 

Wilding  Picture  Productions,   inc. 

1010  Euclid  liuilding,  Cleveland.  Oliio.  Phone: 
TOvver  1-6440.  Dean  Colfm,  District  Manager. 
(see  complete  listing  in   the  Chicago  area) 

(Dayton,  Ohio  Area) 

The   Jam    Handy   Organization,    Inc. 

310     lalbott    Building.    Davtoii    2.    Ohio.    Phone: 
-ADams  62H9.   Jack   Seelye   in   charge, 
(see  complete  listing  in  Detroit,  Mich,  area) 

Haig   &   PaHerson,   Inc. 

131  N.  Ludlow  St..  Davton  2.  Ohio.  Phone:  .ADams 
9321, 
(see  complete  listing  in  Detroit,  Mich  ,nea) 


Jf  C3  iSi.i^  n.ntA»ri 


METROPOLITAN     CHICAGO     AREA 


ACADEMY   FILM   PRODUCTIONS,    INC. 

123  West  C;lKstnut  St..  Cliicagcj  il>.  Illinois 

Phone:    Michigan    2-0128 

Date  of  Incorporation:  1950 

Bernard  Howard.  Pres.  i-  Executive  Producer 

Bernard  Kurlan.  Secretary-Treasurer 

Morris  .Alexander,    Vice-President 

Mayer  Singerman.  Sales  Manager 

Gilbert  Haimsohn.  Head  of  Editing  Dept. 

Bill  Fisher,  .^ssl.  Production  Manager 
SER\'ICES:  Creative  and  production  services  for 
motion  pictures,  slidefilms.  slides,  and  wide-screen 
presentations,  3  dimensional,  Panavision  wide- 
screen  presentations.  Editing,  writing,  recording, 
titling  of  films.  .\lso  rent  studio  and  equipment, 
F'.VCILII  lES:  .Sound  cameras,  lights,  cables,  boom, 
mikes,  dolly.  30  ft.  x  45  ft.  sound  stage  or  location, 
C:reative   start. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOl  ION  PlCl  LRES:  Plaslone  on  Parade  (The 
Plastone  Corp.):  .thout  Face  leith  Syd  Simons 
(.American  Bakers  .Assn.);  .iutomatic  Indexer  (Grol- 
nes  Machine  Works);  Bud  Billikin  Day  Parade 
(Chicago  Defender  newspaper);  Special  Machines 
Built  Since  lOUi  (IngersoU  Milling  Machine  Co.). 
SLIDEFIL.MS:  Outboard  Handling  (Outboard 
Boating  Cilub  ol  .\inerica).  Grizzly  Brakes  (Marc- 
mont  .\utomoiive  Products).  ^VIDE  SCREEN 
SLIDE  and  SLIDEFIL.MS:  for  Kroehler  .Mfg.  Co, 
(Henri,  Hurst  &  McDonald  .Adv.);  Outboard 
Boating  Club  of  America  —  Direct.  (Ruben  .Adv. 
.Agencv):  \'isking  Corp.  TV  COM.MERCIALS: 
for  E-Z  Pop,  I  urtle  Wax,  Budweiser,  Busch  Lager. 
Holsum  I.CT,.  Rolliton  Products,  Chesty,  Wisco 
Gasoline,  Speedway  Gasoline,  Roman  Meal  Bread. 

ALLEN,   GORDON,   SCHROEPPEL^ 
REDLICH,    INC. 

180  W.  Randolph  St..  Chicago   1,  Illinois 
Phone:  FRanklin  2-8888 
Date  of  Organization:    .August,    1947 
W,  \\'alton  Schroeppel.  President 
.Arthur   C;.    .Allen,    Vice-President 
-Aaron  Gordon,  Secretary-Treasurer 
SERVICES:  Photo.grajjhy  and  advertising  art.  2x2 
and  3!4x4  Vu  Graph  slides;   strip  film.     F.ACILI- 
TIES:  art  department  and  all  the  necessary  equip- 
ment necessary  for  the  production  of  our  services. 
RECENT      PRODUCTIONS      AND      SPONSORS 
\UGR.\PH    AND    MSIAL    PREShN  I  A  IIONS 
lor    Internation.il    H.irv  ester    Co.,    Capehart-Farns- 
worth  Co..  Reynolds  .Metals  Co.,  U,  S,  Steel  Corp., 
National   .Advertising  .Agency. 

GILBERT   ALTSCHUL   PRODUCTIONS,   INC. 

2441   W.  Peterson  .Ave,,  Chicago  45.  Illinois 

Phone:    I'Ptown    8-2595 

Date  of  Organization:   .April,   1954 

Gilbert  .Altschul,  President  &  Executive  Prod. 

Bruce  Colling.   I'ice-President  &•  Prod.  Mgr. 

L.  B.  Sager,   Vice-President  i~  Sales  Manager 

Esther  .Altschul,   Secretary-Treasurer 

John  Ciouldin,  .-Irt  Director 
SERVICES:  Production  of  motion  pictures  and 
slidefilms  for  industry,  education  and  government, 
F.ACILITIES:  Production  stage  as  well  as  complete 
editing,  recording  and  animation  facilities, 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICFURES:  Uhere  People  Count, 
Help  Yourself  to  Oicnership  (Cooperative  League 
of  The  LISA);  Making  Time  Stand  Still  (White 
Cap  Company);  Good  Grooming  (Coronet  Films); 
Model  Building  Builds  Model  Boys,  (Comet  Hob- 
bycraft  Inc.):  The  Robot  Gardener  (The  Grant 
Co.).  SLIDEFIL.M:  Teaihing  the  First  TV 
(Row   Peterson  and  C;o.). 


^ 


ATLAS   FILM   CORPORATION 

nil   Suutli   Boulev.ird.  Oak  Park.   Illinois 
Phone:   AUstin  7-8620 

Branches:     (Sales):    228  No.   La  Salle   St..   Chi- 
cago; 913  Warner  Bldg..  Washington  4.  D,  C; 
1931   Rodney  Drive,  HoUyivood  27,  Calif, 
Date  of  Organization:   1913 
L.  P,  Mominee,    Vice-Pres.,  Secty.,  Gen.,  Mgr. 
.Albert    S,    Bradish,    Vice-President,   Production 
Frederick   K,   Barber,    V.  P.,  Director  Adv., 

Sales  Prom. 
Edward  Schager,  V.  P..  Director  of  Sales 
James  E.  .Anderson.  Director  of  Television 
Louis  E.  Wilder,  Slidefilm  Department 
Jack  D.  Danielson,  Special  Sales  Division 
SERVICES:  16nnn  and  35mm  public  relations  and 
training  motion  pictures  and  slidefilms:  color  and 
sound:  T\'  commercials;  short  subjects;  theatrical 
shorts,  packaged  programs.  F.ACILITIES:  Cam- 
eras, 1 6mm  and  35min,  RCA  35mm  and  16nim 
direct  positive  sound  recording;  art  department; 
time-lapse  photography;  two  sound  stages;  labora- 
tory; animation:  editing:  creative  staff. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIION  PICIURES:  The  Safe  Road  .4head 
(Studebaker-Packard  Corporation)  We  Serve 
(.American  Red  Cross);  Partners  (National  Far- 
mer Cooperatives);  .Vo  Stone  Unturned  (Sinclair 
Refining  Company);  EC.M  Signal  Presentation 
(U.  S.  Navy):  Let's  Roll  With  The  Champions  k 
Ten  Pin  Champions  (.Anheuser-Busch,  Inc.);  Top 
.issignment  (Community  Welfare  Council  of  Mil- 
waukee); Young  .-imerica  Bowls  (.American  Junior 
Bowling  Congress);  Special  Weapons  (U.  S.  Air 
Force)  Holiday  On  Ice  Review  (Holiday  On  Ice, 
Inc.).  SLIDEFIL.MS:  Hardware  Budget  Plan  (Na- 
tional Retail  Hardware  .Association);  The  Choice 
is  Yours  (Yeoman  Brothers):  Complete  Sales  Pro- 
gram (.Amana  Refrigeration,  Inc).  TV  COM- 
MERCI.ALS:  Work  in  process  for  Kraft  Foods,  J. 
I,  Case  Company,  .Austin-Western  Company  aiid 
Woodward-Governor  Company. 

CAL   DUNN   STUDIOS 

159  E,  Chicago  .Ave.,  Chicago   II,  Illinois 

Phone:  WHitehall  3-2424 

Date  of  Organization:    1947 

Cal  Dunn,  Otcner 
SER\'ICES:  Script  and  storyboards  to  finished  pro- 
ductions; slidefilms  and  motion  pictures  for  sales 
promotion,  training  and  television  commercials. 
Specialties:  Storyboards  and  finished  film  art-still 
and  animated.  Partial  or  complete  productions. 
F.ACILITIES:  Complete  creative  and  art  staff; 
Itimm  and  35iiini  iimti.in  oi  slidefilm  cameras. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICIL'RES:  The  Fir.u  Five  Million 
.Miles  (Southern  W'heel  Div.  .American  Br;ike  Shoe 
C:o.)  all  in  color.  SLIDEFILMS:  Prospects  Un- 
limited (National  Life  K:  Accident  Ins.  Co.)  Your 
Career  -with  Xational  Life,  Passport  to  Security 
(National  Life  &  .Accident  Ins.  Co.)  To  Your 
Success  (Heileman's  Brewing  Co.)  F(r(or)'  at  See 
(Mead  Johnson  S:  Co.);  Leadership  (Campbell 
Soup  Co.)  all  in  color,  .Additional  training  and 
sales  film  work  for:  .Art  Director's  Club  of  Chi- 
cago, Hotpoint,  Bendix,  Zenith  Radio,  Interna- 
tional Harvester,  Whirlpool,  Needham,  Louis  !c 
Brorby,  Inc.,  Firestone, 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


*TH     ANNUAL      PRODUCTION      REVIEW 


117 


hncofporafa 


The  Place  to 

Bring  All  Your 

Casting  Problems 


Representing 

the  foremost  artists 

in  the  fields  of: 

TELEVISION 

MOTION  PICTURES 

SLIDEFILMS 

SALES  MEETINGS 

CONVENTIONS 

For  consultation 

and  careful  selection 

of  talent  to  meet  your 

individual  requirements,  call 


Ta  lent, 

In  c  o  rpo  ra  ted 

Mary  G.  Dooling 
Director 

35  E.  WACKER  DR.  •  CHICAGO,  ILL. 

FRanklin  2-4351 


jf    □    U^Af    CMM 


CHICAGO     AREA 


CARTOONISTS,    INC. 

100   I-..  Ohio  SliLTl,  Ciin.iKo.    IlliiiDis 

Phone:  Sl'pirioi   7-275.") 

Date  i)f  Orsanization:    1948 

Ross  VVel/el.  FvesidenI 

Roscr  .Sloan.  I'ice-Presiilcnl  hi  Cluiiiii-  "f  ■''"''■' 

William  l.ansclon.  Vice-l'residi-nl  In  Chitrgr  oj 
Frotlurlitin 
SERVICES:  Producer  of  television  spots  -  from 
conception  to  final  delivery-specializing  in  anima- 
tion but  handling  live  and  stop  motion  inserts. 
F.\CILITIES:  All  animation  and  stop  motion  fa- 
cilities-limited live  action  facilities  — all  editing 
equipment,  moviolas,  etc.— optical  effects  printing. 
RECENT  PRODUCTIONS  AND  SPONSORS 
r\'  C;0.\(MI:RC;I.\LS;  TmiUr  Brenil  Slwls.  .\iiilli 
em  Tissue  Sjmts  (\oung  &  Ruf:)icam);  Cream 
of  ^\'lleal  Spots  (Batten,  Barton,  Durstine  &  Os- 
born);  Wilson  Meat  Spots  (Needham,  Louis  S: 
Brorby);  Parker  Pen  Spot   (J,  Walter  Thompson).* 

•  specialize    in    television  commercials 


CHICAGO   FILM   STUDIOS 
OF   CHICAGO   FILM    LABORATORY,    INC. 

.56  E.  Superior  Street.  Chicago  11,  Illinois 

Phone:   WHitehall  4-6971 

Date  of  Organization:   1928 

A.  G.  Dunlap,  President 

Robert  D,  Casterlinc.  Director  of  Sales 

George  Jarrett,  Production  Manager 

Walter  Rice.  Laboratory  Manager 
SERVICES:  I6mm  and  35mm  color  and  black  and 
white  motion  pictures  for  ad\crtising.  sales  pro- 
motion and  job  training,  educational  and  travel: 
slidefilms:  television  commercials.  F.\CILITIES: 
Two  sound  stages:  .Mitchell,  Bell  S;  Howell  and 
Maurer  cameras:  art  and  animation:  optical  effects: 
RC.\  85nim  sound  recording  on  film  or  35nmi  mag- 
netic tape:  projection  theatre:  laboratory:  creative 
staff. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  Pit:  I  rRi;S:  /"55  World  Series.  Calih- 
ing  Stars  of  Baseball,  All  Star  Game  of  19S5 
(American  8:  National  Leagues  of  Professional 
Baseball).  TV  COMMERCIALS  &  INDUSTRIAL 
FILMS:  for  numerous  clients  in  1955.  Only  data 
submitted. 

DOUGLAS   PRODUCTIONS 

1425   So.    R.itine.   Chit.igo   X,    Illinois 

Phone:    HAymarket    1-0409 

Date  of  Organization:    1945 

Branch:  925  No.  Jackson,  Milwaukee,  Wis. 

Phone:    BRoadway   3-5680 

Fred  C.   Raymond,  President 

.\rthur  R.  Jones  III,  Exec.  Vice-President 

Douglas  P.  Raymond,  Vice-President  dig.  Prod. 

Ray  Henderson,  Director  of  Sales 

Robert  N.  Kennedy.  Dir.  of  Photography 

Larry    1  ickus.   Asst.   Cameraman 

Shcrwin  Becker.  Production   Manager 

Win.  Bielicke.  Lab.  Manager 
SER\'ICES:  .Sound  motion  pictures  and  sound 
slidefilms  for  television  commercials  and  trailers. 
Industrial  film  laboratory  services.  F.VCILITIES: 
Two  sound  stages,  administrative  and  creative 
offices,  "Liv-.Xnic"  department,  animation  and  art 
facilities,   magnetic    and   ojitical    sound   recording. 


\luiion  piiture  :iml  still  hliii  l;il)or.ilor\  incUulini; 
(i)l(ir  and  b.<-u  printing.  Carpenter  shop. 
RECENT  PRODUCTIONS  AND  SPONSORS 
\l()  I  IO.\  PIC  I  I!RKS:  .Moonilor  (.\rmour  8:  Co.); 
1)1,-  Sets  Right  (Superior  Steel  Produits):  The  Tru- 
Line  Process  (Graphic  .\rts  Workshop):  The  Con- 
ivntional  Washer.  The  Comjylete  Dryer  Line  (May- 
lag  Co.). 

FRANCISCO   FILMS 

185   No.   W:ili.isli    \wiuii-,   (:lin.i'.;o    1,    Illinois 

Phone:   S  late  2  0798 

Date  of  Organization:    1942 

.Sales  Branch:  Box  137.  Oxford,  M.irvland, 

Lincoln   Maytham.   in   charge. 

L.  .Mercer  Francisco.  Owner 
SERVICES:  Producer  of  sound  motion  pictures, 
sound  slidefilms,  filmstrips.  F.VCILITIES:  com- 
plete photographic  facilities  lor  production  of 
slidefilms  and  auxiliarv  materials  and  advertising 
photographic  illustrations  in  black  and  white  and 
color  in  our  Chici^o  simlio,  centrallv  located. 
RECENT  PRODUCTIONS  AND  SPONSORS 
\0  IE:  Researth  work  in  the  development  of  sell- 
ing plans,  selling  procedures,  and  sales  training 
programs,  to  be  implemented  by  films  of  various 
tvpes.  and  manuals,  for  I'he  Sherwin-Williams  Co.. 
Stew:irt-Warner  Corporation,  and  Helene  Curtis 
Industries,  Inc. 


GRAPHIC   PICTURES,   INC. 

33    South    Walker     Drive.    Chicago,     Illinois 

Phone:  CE  6-7269 

Date   of   Organization:    1945 

Robert  H.  Estes.  President 

Pearf  O.  Olumstad.  Secretary  i-  Treasurer 

Emmitt  Melithin,   Vice-President  In  Charge 
of  Production 

Richard   Hereford,   Chief  Cameraman 

C.  F,  Maravolo,  .4r(  Director 
SERVICES:  16  and  35mm  films,  sound  recording, 
slidefilms,  stills,  illustrated  photography,  art  work. 
F.\CILITIES:  2  sound  studios,  all  types  of  sound 
recording  equipment.  35  and  I6mm  optical  sound 
recorders.  Location  sound  truck.  16  and  35mm 
cameras.  Remote  phone  lines  to  all  nine  Chicago 
hotels.    Transcriptions  ;ill  t\pes. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOI  IO.\  PIC7URES:  The  .Meado-u'date  Story 
(L.  W.  Besinger  S;  .\ssoc.):  The  First  Line  of  De- 
fense (I'he  \'isking  Corp.):  Xumber  Please  (The 
Federal  Signal  .4-  Sign  Co.):  Air  and  Ice  (Liquid 
Carbonic  Corp.):  The  Open  Door  (The  P  &  H 
Corp.) 


The   Jam   Handy   Organization,   Inc. 

:;30  N.  .Miihijjau  A\e.,  Chiiaso  1.  III.  Phone:  STatc 
2-6757.   Harold  Dash  in  charge. 
(see  complete  listing  in  Detroit.  .Mich,  area) 

Henning  &  Cheadle,  Inc. 

1 140  S.  Michigan  Ave..  Chicago.  111.  Phone;  WAb 
ash  2  0570.  C;omplete  production,  editorial  and 
distribution  services,  F.  E.  Harrold,  in  charge. 
(see  complete  listing  in  Detroit,  Mich,  area) 

DALLAS   JONES   PRODUCTIONS,   INC. 

1725  No.  Wells  Street.  Chicago   14.  Illinois 

Phone:    MOliawk  4-5525 

Date  of  Organization:   1947 

Dallas    Jones.  President 

M:uilou  Jones.  1'ice-Presidenl  and  Treasurer 

(;.  Richard  Bowen.  Secretary 
SER\'ICES:  .\  complete  specialized  training  and 
sales  promotion  service,  including  field  researcli 
writing,  and  production  of  all  audio-visual  ami 
printed  materials.  Motion  pictures,  slidefilms,  film 
strips,    slides,    flannel    boards,    complete    meeting 


118 


BUSINESS     SCREEN     MAGAZINE 


packages.  FACIU  TIES:  Souiul  ami  silcm  stages 
for  motion  pictures  atici  slidehliiis.  Higiilv  iiioi^ile 
location  equipment.  Ifiniiii  and  ;ijinm  Mitihell 
tameras,  magnetic  recorders,  specialized  writers,  art 
department,  editing. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  IMCIIRKS:  il-i,ill^,i  Si,,i\  id  i  .,flMt 
t;o.);  MriiliiiiKiiMii^  (tkuduI  lii'i't  (Swilt  >L-  C:o.): 
Selling  Stinbfant  (Suni)eani);  Thr  l)nngfiuti.\  Milr 
<U..S.  .Air  Force):  The  Dung  IVillinm.s  Sliiiy  (\.  O. 
Smith):  Hnnitoii\  House  (Sears'):  Music  for  Your 
Chunk  (Hammond  Organ);  They  iirow  V f)  Fast 
(.\thletic  Institute).  .SLIDEFIl.\i.S:  Plan  To  Sell 
More  he  Cream.  The  Front  Tine,  doing  Your 
Way.  Hou-  To  Buy  .Meal  (.Swift  S;  C;o.):  Illack  d- 
While  Tl'.  Diamonds  In  Your  Backyard.  IJstening 
.\tagic.  The  Motorola  .ill-Stars,  .\lusic  To  Your 
Taste  (Motorola.  Inc.):  Cooking  Is  Fun— Indoors 
and  Out  (Evaporated  Milk  .\ssoc.):  Creating  Ice- 
maker  Sales.  Know  Your  Flakemaster.  Fundamen- 
tals of  .iir-Conditioning  (Carrier  Corp.):  ,S>// 
Qiinlity  .411  the  Way  (Cluett  Peabody);  Beginning 
lYrestling  (.Athletic  Institute):  Listen  To  The 
Woman.  Dishwashers  Mean  Business.  Dishwasher 
Hands.  .-/  Hatful  of  Headlines.  Headlines  on  Pa- 
rade. Sell  More  ]Valer  Heaters  in  '56.  J  jor  the 
Big  .Money,  Pick  Vp  &  Go  (Hotpoint):  /'  for  lalue 
(Carrier  Corp.):  The  Fresh  Look   {.\.  O.  Siuith). 


4f 


KLING   FILM   PRODUCTIONS 

ll).)«  W.  Wasllinglon  Blvd..  Cihicago.   Illinois 
Phone:  SEeley  8-4181 

West  Cloast  production  :iihI  sales:  lllii  N.  I.i 
Brea.  Phone:  Hollywood  3-2141.  l)a\  id  Carliei. 
.Mgr.  l]'e\t  Coast  Operation.  C.ail  Papineau. 
Diieiltn.   .inimation   Division. 

Ui:nuli  Oliiie:  !)I2  S.  Woodward  \\e..  Birniing- 
Mitli.    I  .  .M,  Hopwood.  in  tliarge. 

D.iic   .)!    Organization:    1928 

Robert  tirinberg,  President 

Chicago  Studio: 

Harry  W.   Lange,   Vice-President 

Jack  .A.  F^niinore.  Executii'e  Producer 

.Manny    Pauil.    .irt    Director 

Dick  Hertel.  Siijiemising  Editor 

\\'aym:in    Robertson.   Recording   Snjien'isor 

Lawrence  Stein.   Comptroller 

Hollywood   Studio: 

Da\id  Ciarber.  Mgr.,  West  Coast  Operation 

Ciail  P;ipineaii,  Director,  .initnation  Divisio}i 

Da\id  Sa\itt,  .ASC.  Dir.  of  Photography 

James  O'Reilly.  Syndication  Division 


SER\'ICES:  3.')mm  and  Uinnu  color  and  b&rw  mo- 
tion, slide  and  slide-motion  pictures,  live  and  ani- 
mated, wide  screen.  3-D  and  conventional.  Cinema- 
scope. Industrial,  pidjlit  relations,  sales  training, 
educational  and  technit;d  hims.  Custom  and  syndi- 
lated  T\'  connnercials.  Package,  syndicated  and 
live  T\'  shows.  F.ACILITIES:  Chicago  -  90.000 
scpiare  feet  of  floor  space  in  two  studio  buildings, 
including  four  large  sound  stages  and  complete 
production  facilities  with  latest  equipment.  Hollv- 
wood— Complete  lacilities  ol  Chaplin  lot,  including 
20  buildings  which  house  complete  production  and 
animation  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  V.  S.  .-lir  Force-Periodic 
.Maintenance  and  i'.  S.  Air  Force  Patents  ir  Re- 
search (US,\F);  The  Ice  Cream  Maker  (Par- 
rafinned  Carton  .Assn.):  Food  Sense  Not  Nonsense 
(-American  Bakers  Assn.);  Industry  Builder  (.Amer- 
ican Marietta  Co.):  Clearing  Machine  Story  (Clear- 
ing Machine  Corp.);  Tennessee  Story  (Tennessee 
Products  Corp.):  General  Electric  Ranges,  General 
Refrigerators,    General   Electric   Air    Conditioners 


(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


Tlli^  i>  the   1952  \alional  Pnliliral  l^onveillion  Hall — Chirago. 

We  lighted  il  for  .Motion  Pietures  and  TV. 

Five  previous  National  Polili<*al  rtinsentions  were  lighted  \t\  us. 

If  you  produce  films  or  television  —  you  also  can  take  the 
guesswork  out  of  your  next  job,  big  or  little.  Join  the  Nation's 
Leaders  in  looking  to  The  .'studio  Lighting  C^ompany  for  e.xpe- 
rience.  when  and  where  rextills  count. 


LIGHTING   EQUIPMENT 


GENERATORS    -    37    YEARS   OF    EXPERIENCE 


THE  STUDIO  LIGHTING  CO 

2212  North  Hoisted  Street,  Chicago  14,  Illinois 
Phone:  EAstgote  7-2800 


METROPOLITAN   CHICAGO 


KLING     FILM     PRODUCTIONS: 

(Gt).  SI.IDIJ'U.MS:  H,:.u;n,h  Slon  (A.  (). 
Smith  Co.):  <:!■:  Lnuiiiliy  Center  (GE).  J  \' 
COMMERCIALS  for  Chcvrolel.  Dodge,  Admiral. 
Swift,  flainill»ii  Washers  S:  Dryers,  Dornieyer. 
Hamilton  Beach,  Kellogg,  Procter  &  Gamble, 
American   Dairy   Assn.,   Tabcin-Ncrvine. 


MERVIN   W.   La   RUE,   INC. 

15*1  E.  Chie,ii;o  Avemie.  Ciiii.ij;.)   11.  Illinois 

Phone:    SUperior   7-8G;i(>-7 

Date  of  Organization:    I'.MO.    (Inc.   1947) 

Mervin  W.  I.a  Rue,  Sr.,  President 

Joanna   La    Rue,    licePreiideut 

Charles  C.  Hard.  Sccre(itry-Treasiin-r 
SER\'1CES:  Primarilv  consultants  in  ijlanniiig. 
production  and  utilisation  of  motion  pictures  and 
illustration  in  medical  field  eNclusively.  Distributor 
of  audio  visual  equipment  in  this  field  only.  FA- 
CILLI'IES:  Exceptional  for  work  in  this  field-ex- 
plosion proof  camera  and  lighting  equipment  for 
surgery-special  macroscopic  and  microscopic  mo- 
tion camera  equipment  -  animation  stands  -  time 
lapse-recording,  etc.,  in  addition  to  conventional 
eqiiipmi'nt. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICrURES:  Succinydioline  ui  Electro 
Conxiuhwe  Therupy;  Repair  of  Recurrent  Dislo- 
cation of  Shoulder  (one  of  series  on  orthopedic 
surgery-four  made  this  year);  Repair  of  Mttrial 
Valve  (another  of  series  on  heart  siu-gery-fi%e 
made  this  year):  Hernia  in  Infancy  (and  several 
others  in  series  on  pediatric  surgery);  Parenteral 
Therapy  (first  basic  introductory  to  new  series  on 
subject  in  conduction  or  local   anesthesia)^ 

LEWIS  &  MARTIN  FILMS  INC. 

1431    N.  Wells  Street.   Chicago    ID.   111. 

Phone:    WHitehall   4-7477 

Date  of  Organization:    1947 

Martin  Schmidhofer,  President 

Herschell  G.  Lewis,  Sec.-Treas.  i-  Gen'l  Mgr. 

.Arthur   Kaplan,    Vice-President 

Lou  Kravit/,  Director  of  Sales 

lean  Chandler,  Casting  Director 

Al  Muenzer.  Chief  Editor 

Rudy  Bratt,  floor  Manager 
SERVICES:  Producers  of  industrial,  sales,  training, 
and  public  relations  motion  pictures;  slidefilms; 
tele\ision  programs  and  commercials:  script  serv- 
ice; studio  rental.  FACILITIES:  Two  stages,  50 
ft.  X  100  It.  and  60  ft.  x  100  ft.:  animation  depart- 
ment and  artists:  35mm  and  16mm  photographic 
and  sound  equipment;  creative  staff;  still  depart- 
ment and  laboratory. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  PICI  L'RtS;  The  l-hmheini  Sh>ic  Story 
(Florsheim  Shoe  C:o.);  The  Health  Center  (Amal- 
gamated Clothing  Workers).  SLIDEFILMS; 
Lighting  With  Moe  Light  (Moe  Light  Co.);  Link- 
Belt  Bearings  (Link-Belt  Co.);  Star  Salesman  of 
19y6   (Helene  Curtis  Industries). 


MIDWEST   FILM   STUDIOS 

6808  No.  (l.irk  Streei,  (:liica;4o  lili,  Illinois 

Phone:    SHeldrake   3-1239 

Date  of  Organization:   1947 

Alfred  K.  Levy,  Production  Manager 
SERVICES:  Motion  picture  and  slidefilm  produc- 
tion: researdi,  writing,  photography,  editing,  etc. 
F.XCIl.rinS:  Motion  pit  tun  .md  slidefilm  e<|iii|j- 
meni. 

RECENT      PRODUCTIONS      AND      SPONSORS 
.MOIION    I'K    11  RFS;  Dr^jio^ahle  Pallets   (Addi- 


son-Seiiimes);  Comfiarative  Washers  (Bendix); 
Pari,  Birdies,  Bogies  (Plasterers  .\ssoc.):  Boxcar 
Load  A.imer.  Maize).  SLIDEFILM:  Plans  for 
the  Future  (Dclco  Div.,  General  Motors). 

Stanley    Neal   Productions,   Inc. 

(wll  .Niiilii  \liclu;<.in    \m.,  (;lii(,ii;o.  I'Idiic:  WHite- 
hall 1  331)0. 
(see  loniplele  listing  in  New  \nrk  :irea) 

JOHN  OTT  PICTURES,   INC. 

85  Hibbard  Road.  Winnetka,   Illinois 

Phone:    Winnetka    (i-5126 

Date  of   Organization;    1948 

John   Ott,   President 

Bryan  Wright.  Production  Manager 
SERVICES:    lime-lapse  photography,  microscopic 
photography  and  motion  picture  productions.    FA- 
CILITIES:  Time-lapse  greenhouse,  studio,  .sound 
recording. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  Story  o)  Oats  in  Ualmeal 
(Quaker  Oats  Co.);  Time-Lapse  of  Tomatoes 
(Campbell  .Soup);  Explanation  of  X-Riiys.  II  and 
III  (Eastman  Kodak):  Woodland  Story  (Kimberly- 
Clark);  Secrets  of  Life  —  portions  only  (Walt  Dis- 
ney Productions).  TELEVISION  FILMS:  How 
Does  Your  Garden  Grow?  (weekly  syndicated  ser- 
ies): sequences  lor  Today,  Home  and  Zoo  ])arade 
(WNBQ,  NBC). 

PARAGON   PICTURES,    INC. 

2540  Eastwood  .\venue.  Evanston,  Illinois 
Phones:    DAvis  8-5900;    BRiargate  4-3711 
Date  of  Organization:   1948 
Robert  Laughlin.  President 
James  E.  Ford,  J'ice-President 
J.  Edgar  Kelly,  Secretary 
Catherine  M.  Laughlin,   Treasurer 
Samuel  J.  Needham.  Production  Manager 
Jane  S.  Schroyer,  Head  of  Editorial  Dept. 
SERVICES;   Industrial   motion   pictures  slidefilms 
and    TV    commercials.     FACILITIES:    Fully 
equipped  sound  stage,  40  ft.  x  80  ft.,  magnetic  and 
variable  density  optical  recording  systems,  confer- 
ence and  screening  rooms,  editing  and  still  labora- 
tory facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICITIRI'.S:  I'uinorunia  ( 1  he  Rudolph 
Wurlitzer  Company);  Combines  at  Home  and 
.ibroad  (J.  I.  Case  Company);  Consumer  Educa- 
tion (TV  series  for  University  of  Illinois).  SLIDE- 
FILMS:  Powered  for  Progress  (Butler  Bros.);  fatal 
Hour   (Zurich-.\merican  Insurance  Companies). 

PILOT   PRODUCTIONS,   INC. 

(j419  No.  Calilonii.i  .\\e..  Cliicago    l."i.   Illinois 

Phone;   .\Mbassador  2-4141 

Date  of  Organization;    1940 

(Incorporated  November  1.   1952) 

C.   Robert   Isely,   President 

.M.  E.  O'Brien,  Exec.  Vice-President-Treasurer 

R.  L.  Dedrick,  Vice-President— Production 

.\.  E.  Boroughf,  Secretary 
SERVICE:  llimm  motion.  35min  sound  slidefilms. 
industrial  and  illustrative  still  photography,  llimm 
tape  recording.  F.\CII.I  I  lES:  Complete  produc- 
tion facilities  exiept  llimm  laboratory.  3500  sq.  ft. 
of  studio  space. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIION  PIC  1  URLS:  .Mm  and  .Waihinrs  and 
Bonus  Buckets  (Clark  F(|uipment  C;o.);  Planning 
(Chicago  Industrial  .\dv.  .Assoi.):  Gerac  (Illinois 
Tool  Works);  Banking  (Belmont  Nation.d  B:ink): 
Tank  Production  (Culligan,  lili.).  SLIDEFIL.M: 
Selling  the  ISil   (Chirk  Kquipmeiit  Co.) 


^ 


PRODUCERS   FILM   STUDIOS 

540  Lake  Shore  Drive.  Chicago,  Illinois 
Phone;  WHitehall  3-1440 

Dale  of  Organization:   June.    1946 

Jack  II.  Lieb,  President 

Warren  Lieb.  Production  Suj)ei~visor 

Walter  \.  Hotz,  Chief  of  Sound  Department 

Elaine   Badis,    Script   Department 

Larry  Johnson,  Director 

Elsie  Kerbin,  Film  Librarian 

SERVICES:  Complete  35mm  and  Ifimm  motion 
picture  production  lor  industry,  television,  train 
ing  and  educational  use.  Specialist  in  TV  spots. 
F.\CII  iriES:  35mm  and  16mm  sound  camera 
equijjment.  2  sound  st;iges,  cutting  rooms,  dollys. 
mobile  unit  lor  location,  music  libraries.  Specialists 
in  titles  and  animation.  Complete  RC.\  optical  and 
magnetic  recording  equipment  lor  both  16mm  and 
35nim. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICIURES:  Dn  It  Xow  (Swift  and 
Co.);  The  Lure  of  Fishing  in  Kentucky  (State  ol 
Kentucky)  The  Syack  Bridge  (Construction  Ag 
gregates  C^orp.):  .-ind  .-tway  We  Go  (SyUania  Elet  ■ 
trie  Products);  .Memorial  Bronze  (Bronze,  Inc.). 
TELE\'lSION  FILMS:  49  for  Chicago  Union 
Stock  Yards  (for  Gene  K.  \Valker  Productions): 
13  of  Whittemore  &  Lowe  piano  team.  TV  COM 
MERCIALS:  Deep  Magic  (Toni):  Robin  Hood 
Flour,  Criminal  In\estigation.  Political  Spots. 
O'Henry,  Mayor  Daley  Safety  Traffic  Talk. 

Reid   H.   Ray   Film    Industries,   Inc. 

208   So.    l.;iS,ille   Slicei,   Cliii,j;;o.    Illinois.    Phone: 
Financial  6-0897.  Frank  Balkin.  in  charge 
(see  complete  listing  in  St.  Paul  area) 


^ 


SARRA,    INC. 

16  East  Ontario  Street.  Chit.igo  II.  Illinois 

Phone:  WHitehall  4-5151 

200  East  56th  Street,  New  York  22.  N.Y. 

Phone:  MUrray  Hill  8-0085 

Date  ol  Organization:  1937 

(■\t  New  York  City  Studios) 
Valentino  SaiTa,  President 
Morris  Behrend.  General  Manager 
John  Henderson  III.  Producer-Director 
Robert  Jenness.  Director 
Rex  Cox,  Director 
Stanley  Johnson,  Director 
George  .\ltm;in.  Chief  Editor 
David  Fletcher,  Art  Director 

(.\t  Chicago  Studios) 
Mithiicl  Stehney,  Production  Manager 
M.ir\in  Bailey.  Sen'ice  Manager 
K;irl  Oeser.  Director 
Norniiin  Schickethin/,  Director 
John  Brix,  Diiector 
Helen  Krupka.  Scenario  Supen'isor 
George  DeDecker,  Art  Director 
Harold  Lignell,  Laboratory  Managet 

SERVICES:  Creation  and  production  ol  motion 
pictures,  slidefilms  :ind  tele\ision  commert  iais  ioi 
sales,  sales  training,  prodiut  promotion  .md  iiilor- 
matioii.  employee  training  and  iiuiocirin.ition, 
siifetv  training  and  i>romotion,  public  iiilorm;ition, 
.\rmed  Forces  training  subjects.  F.VC^ILiriES: 
Sound  stage.  16mm  and  35inm  motion  picture 
cameras;  still  photographic  equipment  and  per- 
sonnel; Uimin  and  35mm  etiiting;  16mm  and 
35mni  processing  hdioratory:  art  .ind  .iiiimation; 
creative  staff. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  1  lO.N  I'K.  1  IRIS:  Pailiieis  in  Sa\et\  (Kroger 
Co.):    io  Keep  in   Touth    (Kellogg  .Switchboard  S: 


120 


BUSINESS     SCREEN     MAGAZINE 


Supply  Co.);  So  You're  AVic  Around  Here,  Acci- 
dents Can  Happen  (National  Safety  Council). 
SLIDEFIL\rS:  The  New  Sealy  Poslurepedic  Foam 
Rubber  Slory:  The  Con-Sealy  Bed  Slory  (Sealy, 
Inc.):  The  Martin-Senour  Stor\  (Martin-Senour 
Co.):  The  Shelbys  Go  to  Htitnntondsport  (Taylor 
Wine  Co.).  TV  COMMERCI.\LS:  for  .\merican 
Dental  .Association,  .-\merican  Dairy  .Association. 
Quaker  Oats.  .\nheuser-Busch.  Seven-Up  Bottling 
Co..  Monsanto  Chemical  Company. 

TELECINE   FILM   STUDIOS,    INC. 

100  S.  Northwest  Highway,  Park  Ridge.  Illinois 

Phone:   T.\  31418 

Date  of  Organization:   1952 

Byron    I,.   Frientl,    President 

June  A.  Friend.  Secretary-Treasurer 

William   Sprague,   Production   Manager 

Henry  Ball,  Facilities  Manager 

Dale  Sharkey.   Director  of  Photography 

SERVICES:  Motion  pictures  for  television  and  in- 
dustry in  color  or  bS;w:  TV'  commercials:  studio 
and  location  work:  complete  p,ickaging  service: 
16nnii  editing:  re-recorcling:  complete  interlock 
screening  and  recortling.  FACILITIES:  Multiple 
camera  continuous  shooting  motion  picture  equip- 
ment. Uiimn  tanieras.  16mm  magnetic  soimcl  re- 
cording, sound  stage  ,S1I  ft.  by  45  ft.,  lour  channel 
re-recording,  four  channel  interlock  recording, 
complete  lighting  equipment  for  both  studio  and 
location  \\rtrk. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICTURES:  The  Smiling  Pitcher  (Per- 
kins Products  Co.):  Impact  (Tumpane  Corp.); 
Colossus  of  Chicago  (Merchandise  M.art  Corp.): 
Zoo  Parade  Safari  (National  Broadcasting  Co.); 
The  Cenlennial  Story   (Sigma  Chi  Fraternity). 

VOGUE-WRIGHT   STUDIOS 
(Division   of   Electrographic   Corp.) 

41)11   h.  Ohio  street,  Chicago    11,    Illinois 

Phone:   .MOhawk  4-5600 

Brand)  Oliites:  225  Fourth  .\\enue.  New  York. 

N.  V.   Phone:  .ALgonquin  4-3400,  Louis  Kaep, 

Vice-President. 

Date  of  Organization:   1931 

.Albert  W.  Dungan,  President  of  Electrographic 

Corporation    and    Manager    of     Vogue-Wright 

Studios 

Clinton  Conrad,  Executive  Vice-President 

William  Faivre,   Vice-President  and  Gen.  Mgr. 

James  E.  Holmes,  Manager,  Fihn  Di-L'ision 

Jack  Conrad,  Production  Manager 

SERVICES:  Motion  pictures,  slide-motion,  sound 
slide,  television  shorts  and  commercials,  charts, 
manuals,  booklets:  films  on  industrial  sales  and  per- 
sonnel training,  safety,  public  and  civic  relations. 

FACILITIES:  150,000  square  feet  of  floor  space, 
Chicago:  40,000  square  feet.  New  York.  Staff  of 
250  employees,  complete  motion  picture  and  slide 
film  equipment.  Sound  stage,  editing,  animation, 
creative  stall. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PIC'IURES:  Modern  Trendi  in  the 
Bedding  Plant  Business  (George  J.  Ball):  Vacation 
Safety     (National    Safety    Council);     Questioning 

Witnesses  and  Drivers  (National  .Assoc,  of  Auto- 
motive Mutual  Ins.  Companies);  The  Long 
Corridor    (Zenith   Radio  Corp.);  It's   Up  To   You 

(International  Harvester).  SLIDEFILMS:  Test  to 
Sell  (Firestone  Tire  and  Rubber  Co.):  Lead  With 
the   .ice     (Dixie    Products);    Take    .Another   Look 

(Hardware  Muluals);  The  One  Best  Way  (Inter- 
national Harvester);  This  is  Stewart  Warner  (Stew- 
art Warner):  :ind  others. 


•5f 


WILDING   PICTURE   PRODUCTIONS,   INC. 

1:14,")    \rg\lf  Street.  Chicago  4U.   Illinois 
Phone:    LOngbeach    1-8410 

Date  of  Organization:    1914 

Incorporation:    1927 

BRANCH  OFFICES 

New  York:  385  Madison  .Ave.,  New  Y'ork,  N.  A'. 
Phone:  PLaza  9-0854.  T.  H.  Westermann,  Vice- 
President. 

Detroit:  4925  Cadieux  Road,  Detroit,  Michigan. 
Phone:  TUxedo  2-3740.  Don  Calhoun,  i'icc 
President. 

Cleveland:  1010  Euclid  Bldg.,  Cleveland,  Ohio. 
Phone:  Tower  1-6440.  Dean  Coffin,  District 
Manager. 

Pittsburgh:  429  Fourth  .Ave.,  Pittsburgh.  Pa. 
Phone:  GRant  1-6240.  Ralph  .Maitlantl.  in 
charge. 

Cincinnati:  617  Vine  St.,  Cincinnati.  Ohio.  Phone; 
Garfield  0477.  R.  L.  McMillan,  in  charge. 

Chicago:  Address  gi\en  above.  Jack  Rheinstrom, 
Vice-President. 

St.  Lolis:  3940  Lindell  Blvd..  St.  Louis,  Mo. 
Phone:  JElIerson  5-7422.  Jack  Robertson,  in 
charge.  (Under  supervision  of  Jack  Rhein- 
strom.) 

Hollywood:  5981  A'enice  Blvd..  Holhivood.  Cali- 
fornia. Phone:  Webster  8-0183.  John  Oser.  in 
charge. 

C.  H.   Bradfield.   Jr..  President 

H.  W.  Fish.  Exccutiiie  Vice-President 

Lang  S.    Fhompson,   Vice-President,  Sales 

J.  .\.  Kellock,  Vice-President,  Production 

C.  B.  Hatcher,  Secretary-Treasurer 

M.  W.  Gibney,  Production  Development  Depl. 

J.  M.  Constable,  Production  Development  Dept. 

Walter  Tinkhani,  Executive  Assistant 

Jerome  C.  Diebold,  Manager,  Navy  Services 

Harold  -A.  A\^itt,  Manager,  Air  Force  Services 

Harold   Kinzle.   Laboratory  Superintendent 

Gilbert   Lee.  .irt  Director 

J.  E.  Dickert,  Recording  Director 

.A.  J.  Bradford,  Customer  Sen'ice  i-  Equipment 

G.  Duncan  Taylor,  Manager,  Slidefilm  Dept. 

Jack  A.  Krieger,  .-Idi'ertising  i-  Sales  Promotion 

SERA'ICES:  Creators  and  producers  of  sound  mo- 
tion pictures  and  sound  slidefilms  designed  for 
business,  industry,  education,  and  television  ap- 
plication, and  complete  live  stage  shows  and  pre- 
sentations   for    conventions    and    sales    meetings. 

FACILITIES;  Home  Office  and  Main  Studios: 
60,000  sq.  ft.  of  door  space;  27.000  sq.  ft.  given 
over  to  three  stages,  200  x  75.  100  x  70  and  100  x  50 
ft.;  remainder  to  administrative  and  creati\e  offices, 
still  and  motion  laboratories;  optical  and  anima- 
tion departments,  art  studio,  screening  rooms, 
sound  department,  film  vaults,  carpenter  shop  and 
other   departments. 

Detroit;  Wilding's  studio  operations  in  this  city 
ha\e  recently  been  expanded  and  now  are  housed 
in  a  modern  building  constructed  especially  for 
motion  picture  production.  The  new  building 
contains  administrative  offices,  sales  and  graphic 
arts  departments,  two  large  sound  stages  (total- 
ling 8.000  square  feet)  and  screening  rooms.  The 
sound  stages  are  separated  with  sliding  doors  to 
permit  them  to  function  independently  or  as  one 
large  sound  stage.  .AH  motion  picture  equipment, 
cameras,  lights,  etc..  are  available  at  this  new  in- 
stallation. 

New  ^'cirk:  Sales  and  .idniinistrative  offices,  screen- 
ing facilities  .111(1  .1  ((>iii|)leU-  st;ift  lor  treating  ;iiid 


producing  television  films  and  motion  pictures. 
Hollvwood:  Sales  and  administrative  offices,  sound 
stage,  screening  room  and  all  other  equipment  for 
motion   picture   production. 

Wilding  also  maintains  sales  offices  and  screening 
l.icilities  in  Cle\ eland,  Cincinnati.  St.  Louis  and 
in  Piitsburgh- 

RECENT  PRODUCTIONS  AND  SPONSORS 
-MOFION    PIC:TURES:    1956    new    passenger   car 

ind    truck    announcement    films    in    Cinemascope 

(Ford  .Motor  Co.):  Tim's  Choice  (Deere  8:  Co.): 
Men.  Ideas  and  Money  (Continental  Illinois  Na- 
tional Bank  and  Trust  Co.  of  Chicago);  This  is 
Chicago  (Chicago  .Association  of  Commerce  S:  In- 
dustry); .4  Dedication  to  Justice  (.American  Bar 
Association);  Production  HIS  (Champion  Paper 
,<;  Fibre  Co.):  Land  of  Plenty  (Goodyear  Tire  & 
Rubber   Co.);    After  the  Harvest    (The   Board  of 

I'rade  of  the  City  of  Chicago);  The  Case  of  Officer 
Hallibrand  (1  he  Ohio  Oil'Co.);  Broad  Land-Nar- 
row Water  (Illinois  Bell  Telephcjne  Co.);  Yours  to 
Keep  (U.  S.  Savings  .t  Loan  League):  The  Greate.'it 
Good  (The  Upjohn  Co.):  Miracle  of  Feeding 
.imerica  (Swift  it  Co.);  The  Cure  and  Feeding  of 
Buyers  (Republic  Steel  Corp.):  Knowing's  Not 
Enough  (U.  S.  Steel  Corp.).  SLIDEFILMS;  Behind 
Locked  Doors    (Sargent  Lock  Co.);  Mix  or  Match 

(General  Electric  Co.):  Clients  are  Better  Than 
Customers  (.American  Kitchens  Corp.);  Decorama 
—wide  screen  (Paul  MacAlister  &  .Assoc.)  Finest 
Motor  Car  in  the  World  (Continental  Division 
Ford  .Motor  Co.)  and  numerous  other  subjects  pro- 
duced lor  a  nation-wide  clientele  during  1955. 

Raphael  G.  Wolff  Studios,   Inc. 

2103    Orrington    .Avenue,    Evanston,    III.    Phone: 
DAvis  8-7236.   Carl  Wester,   in   charge. 
(see  tuiiiplete  listing  in  Los  Angeles  area) 


4f    □ 


if  cn 


WEST     CENTRAL 


CAVALCADE    PRODUCTIONS 

3  Summit    I  errace.  Lake  Zurich,    Illinois 
Phone:    GEneral   8-6421 

Date  of  Incorporation:    1948 

Dale   McCulley,   President;    Writer-Director 
John  E.  Meredith,  Vice-President;  Technical 

.idviser 
Harold   B.   Mackenzie,   Secretary 
Loreen  R.  McCulley,  Treasurer 
Ch:irlotte   B.   Meredith,   Casting  Director 

SERVICES;  Specializing  in  16mm  color  motion 
pictures.  Covers  all  phases,  beginning  widi  re- 
search and  following  on  through  utilization.  In- 
cludes original  music  scores.  .Also  consultation  to 
company  film  departments.  FACILITIES:  Equip- 
ment for  both  interior  and  exterior  location  shoot- 
ing. Excellent  sound  stages,  ftilly  equipped  for  lijj- 
synch  work,  available  through  rental  arrangement 
with  large  studio.  16mni  editing  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MO'IION  PICTURES:  Champions  for  Christ 
(Scripture  Press  Foundation);  Out  of  the  Night, 
The  Street  (Pacific  Garden  Mission);  The  Accehi- 
tor  (Infilco,  Inc.):  Lord  of  All  (The  King's  Col- 
lege.). 

New  World  Productions 

224  N.  Glenwood  Street,  Peoria,  III. 
(see  complete  listing  in  North  Hollywood  area) 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


6TH     ANNUAL      PRODUCTION      REVIEW 


121 


WEST   CENTRAL:    ILLINOIS 


Summit   Studios 

K:irl  S.  Sniilh.    I17lh  St.  and    IllStli   Ave,   Orland 

Park.   Illinois.  Phone:    Kiililbrook  90177. 

(sec  complete  listinK  I"l  Paso  area) 

THE  VENARD   ORGANIZATION 

Il;i    Noilh    M.i.lis.in     \m..    I'.ori.i.    III. 

,Slmlio-llif;lun\>     Ro.ul.    1  .isl    Peori.i.    111. 

Phone:    l^lOO 

Dale  of  Oi'Rani?ation:    1(123 

C.  L.  Venaril 

Frances  B.  Venard 
SERVICES:  We  write,  produce,  distribute.  Person- 
al service  throughout.     F.ACILITIES:  3200  square 
feet  of  sound  stage  .  .  .  equipped  for  any  assign- 
ment, hirgc  or  small, 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTIIRES:  .S<„«, ■(/);»,;;  In  Ciiiw  Aiuul 
(The  .Sears-Roehuck  Eoiuidation);  Oio  \eighbors 
on  the  l-iirm  (The  Nation;d  Plant  I'ood  Institute): 
Edncalinn  Plus—Coojx-nilivf  Office  Practices  (Key- 
stone Steel  &  Wire  Company),  Inioinplete:  Only 
I9.'),'i  relerences  submitted. 

Iowa 
GENERAL   PICTURES   PRODUCTIONS,   INC. 

17(12    ken    W.i\.    Dis    Moines,     low.i 

Phone:  3  4553 

Date  of  Organization:    1915 

Lalwratory:    Kempton   Road 

Des  Moines.  Iowa,  Phone:  3-8275 

W.  K.  Niemann.  Presidetit 

Ted  Sloane.   Vice-President 

David  H.   Bonine,    I'ice-Presidiiil  in   charge  of 
laboratoi-y 

Wm.  H,  .Schullz,  I'ice-PresidenI  in  charge  of 
production 
SERVICES:  Industrial  sales,  educational,  job  train- 
ing and  civic  relations  films:  television  subjects. 
FACILITIES:  Sound  and  color  camera  and  labora- 
tory equipment:  sound  recording  and  re-recording, 
direct-on-film,  magnetic  film,  tajie:  color  printing: 
editing;  creative  staff. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICTURES:  Egg  Layer',  irom  Jungle 
Fowl  to  Hy-Lines  (Hy-line  Poultry  Farms):  M'hal 
do  yon  say?  (United  Campaign— Des  Moines)  The 
Mysteries  of  Tubeless  Tires  (Sears,  Roebuck  &  Co,) 
The  1956  Line  of  Homko  Power  Laum  Mowers 
(Western  Tool  and  Stamping  Co,)  TELEVISION 
FILMS:  You  Pick  'Em  (Des  Moines  Register  S; 
Tribune), 


Kansas 


^ 


CENTRON   CORPORATION,   INC. 

West  Ninth  at  .\v;dr»n  Ro,i(l.  Lawrt-iice,  Kansas 

Phone:   Viking  3-0100 

Date  of  Organization:   1947 

,\rthur  H,  Wolf.  President  and  Exec.  Producer 

Russell  Mosscr,  Executive  Vice-President  and 
Treasurer 

Charles  Lacey,  Secretary  and  Director  of 
Production 

Norman  Stuewe,  Motion  Picture  Pholograjihy 

Margaret  Travis,  Scrij?!  and  Fihnstrif)  Prod. 

Harold  Harvey,   Director 

Gene  Courtney.  Director 

Robert  Rose,  Still  PhdlograjM 

Dan  Palmquist,  Editing 
SERVICES:  Motion  pictures  and  slidefilms  for 
public  relations,  sales,  training,  education  and 
television.  Subcontracting.  Specialized  sports  photo- 
graphy. Specialized  color  and /or  black  and  white 
still  assignments,  .-Xnimation  and  recording  service. 


I  \(.ll.l  I  US:  New  siiidio  .mil  office  facilities  in- 
(lude  tiO'  \  100'  X  27'  souiul  stage,  voice  studios, 
editing  rooms,  sound  rooms,  etc:  Mitchell  ;uid 
Cine  .Speiial  i:uiier:is:  complete  lighlin'.;  ami  sound 
equipnu'nl  lor  studio  ;nid  hxation. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PlCTl'RKS:  1-ranibles  Friend  (Spell 
ler  ClK'iiiic:il  Co,):  Seeding  is  HelieTing  (Missouri 
Fiirmer's  .Vssotialion):  Rebound  (Kans:ts  Services 
tor  the  Blind):  ir/;(i(  .Ibiiut  Juvenile  Delin(juency. 
A  Safe  ShoJ).  IVhy  Study  Home  Economics  and 
six  others  (Young  .America  Films):  You  Decide 
(Kansan's  for  Right  to  Work),  SOL'ND  SLIDE- 
FILMS:  It's  Only  Money  (Continental  Oil  Co,) 
SLIDEFILMS:  Junior  Safety  Series.  Senior  Safety 
Series,  and  35  other  filmstrips.  (Young  .\meric:i 
Films) 

Minnesota 

CONTINENTAL    FILMS 
(Div.   of   Midwest   Radio-Television,    Inc.) 

17  .South  Ninth  St..   Miiiiu.i|jolis.  .Mimi. 
Phone:    FE  8-6301 
Date  of  Organization:    1954 
William    McNally,    Chairman    of   Hoard 
Robert    Ridder,    President 

V.  \',iii  Konynenburg,  Executive  Vice-President 
I", ml   1),   Rusten,  Executive  Producer 
Don   P:idilla,  Business  Manager 
David  E,  Westphal,  Production  .Manager 
SERVICES:  Writing,  direction  and  production  of 
color   and    black   and   white    motion    pictures    for 
business,  education,  religion  and  television.  Three 
writer-directors  together  with  camera,  sound  and 
editing  staff,     F.XCILITIES:  25'  x  50'  sound  studio, 
.Arriffex,  Mitchell  and  Super  1200  cameras:  editing, 
interlock  projection,  synchronous  magnetic  sound 
recording  and  mixing, 

RECENT  PRODUCTIONS  AND  SPONSORS 
,MOTION'  PICiTURES:  .More  From  Every  Acre 
(Northrup,  King  S:  Co,):  Under  Control  (Fisher 
Governor  Co,):  New  Era  of  Better  Roads  (Pioneer 
Engineering):  G-20  Granules  (The  Mackwin  Co,): 
Let  Vs  Do  Good  (Lutheran  Welfare  Society).  T\' 
MOTION  PICTURES:  Minnesota.  U.S.A.-39  TV 
shows  (Minnesota  Junior  Chamber  Commerce  & 
Minnesota  Industries). 


^ 


EMPIRE    PHOTOSOUND    INCORPORATED 

192"  Lyndale  .\\c.  .South.  .MmiUMpolis  .'i.  Mmii. 

Phone:   PLeasant  2407 

Date  of  Incorporation:   Oiiober.    1945 

William  S.  Yale,  President 

C:harles  B.  Woehrle,  Secretatj-J'reasurer 

Catherine   Running,    Business   Manager 

Richard    [amieson.  Production 

Trum:m    Bjorklund.   Creative 

William  O'Brien.  Script 

,\rthur   Nicol.   .Animation 

Leslie  Blacklock,  Cainrra 

Patrick  Des  Jarlait,  .4i/ 

DeLores  Paul,  Editing 

Warren  Rose,  Sound 
SERVICES  AND  FACILITIES:  Completelv  eq 
uipped  ])rocluction  facilities  for  motion  pictures, 
sound  slidefilms,  television  commercials  and  sales 
meeting  presentations,  Ifimm  Maurer  camera. 
Time  hipse.  slow  motion  equipment.  Editing,  and 
interlock  projection.  .Animation,  sound  recording 
studio  10'  X  60'  sound  stage.  Tape  and  magnetic 
film  recording,  disc  and  tape  music  libraries.  Pro 
cess  screen  and  arc  rear  projection. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIION  PICTURES:  Parade  of  Produil-..  k\I 
Today.  Ilistoiy  of  >.!/  Research  (Minnesota  .Min- 
ing S:  .M:mulaciuring  Company);  It's  Great  to  be 
an    Ameiinin   Lci^iounaiie    (  \mei"ic;iii    Legion    N;t 


[loii.il  I  li'.idc|ii.iric-rs):  Pa/nttng  the  'Town  (.Vrchci 
Daniels  .Midland  (.oinpany),  SOUND  SI.IDl 
TIL. MS:  Savings  in  the  .Itlii  (Western  .Mineral 
Products  Company  :mcl  Zonolite  (aimpany):  Let's 
Talh  .Ibont  Vatations  (Minnesota  Mining  &  Man- 
ulactiiring  Company):  S/ieiialization.  the  Keyword 
(Tr:iiikliii  M:iiuilacturing  Company):  Your  .Mar- 
ijueile  .Money  .Mailers  (M;irc|uette  M;inuf;icturing 
Company);  Flie  General  .Mills  ITciv  (General  .\fills, 
Inc),  iv  FILM  C:O.M.MERCIALS:  lor  .Minneap- 
olis Brewing  Company,  General  .Mills  Inc.,  M:ir 
sluill-Wells  Company,  Russell  ,\Iiller  Milling  Com- 
panv.  First  National  Bank  of  Minneapolis,  EZ-Wa\ 
Sales  Inc.,  Fisher  Nut  Company,  Lavoris  Coinpain 
:incl  C;hevrolet  Dealers. 

REID    H.    RAY    FILM    INDUSTRIES,    INC. 

2269   Ford  Parkway,  Si,   I", ml    I,    Minnesota 
Phone:    .Midway  9-1393 

Branch    Offices:    Chicago    1,    Room    1068,    208 
So.  LaSalle  St.,  Financial  6-0897,  Frank  Balkin: 
Los    .\ngeles,    8762    HoUoway    Drive,    Phone: 
CRestview   1-4080, 
Date  of  Organization:   1910 
Reid  H,  Ray,  President 
William    H,    Ringold,    Viir-Pic^ideiil 
Frank    [.  Havlicek,  Asst.  to  the  President 
.Alice  M,  Ciriswold,  Secretary 
F,    H,   Polsluss.  Production  Manager 
t;li\e    Bradshaw,  Laboratory  Superintendent 
Robert  Berg,  .1)7  Director 
R,  \',    Jeffrev,  Director  of  Merchandising 
|ohn  i.ang.  Sales  Manager.  Film  .■Id  Division 
Frank  Balkin,  .Manager.  Chicago  .irea 
SERVICES:   Motion  pictures,  slidefilms,  TV  com 
mercials  (live  or  animated)  screen  advertising  (na 
tional  or  local  sales).     FACILITIES:  Script  depart 
ment,    studio,    laboratory,    titles,    animation:    com- 
plete production   equipment  for  35mm  or   16min 
black    and    white,    or    color:    RC.\    magnetic    m 
photographic  35  or  16mm  recording. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.\I04  ION  PICTURES;  .)  Yrai  to  Rememher  (Illi 
nois  Farm  Service);  On  the  Boardwalk  (Cinema- 
scope) (.Atlantic  City  Convention  Bureau);  Magic 
of  .Mixes  (Pillsbury  Flour  .Mills);  The  Sierra  Load- 
er   (Harnischfeger   Corp.);    Lease   for   the   Future 

(Deere  S:  Company);  lotua  on  Parade  (Universitx 
of  Iowa):  Power  for  the  Man  who  Expects  .Mou 

(International  Harvester  Co.):  .-imerica's  Iran 
Irontier    (Erie  Mining  Co.), 


Missouri 

THE    CALVIN    COMPANY 

I  Ml'.    I  ruman  Road.  Kansas  City  fi,  Missouri 
I'lii.iie:  HA  I-I234 
Date   of   Organization:    1931 
I'orrest  O,  Calvin,  President 
Llovd  "Thompson,  Exec.  Vice-President 
l,:irry  Sherwood,   Vice-Pres.  &  Gen.  Mgr. 
Neal  Keehn,   T,  P.  in  Charge  of  Services 
Frank  Barhydt,  (',  P.  in  Charge  of  Productions 
Bettv  C.  C;ahin,   Secretary-Treasurer 
Richard   Bulkeley,   Production   Manager 
|:imes    Hash,    Comptroller 
Leonard   Keck.   Operations  .Manager 
\Villi:im  D.  Hedden.  Laboratory  Supt. 
M:ixine   Co\ell.    Office   .Manager 
SER\'1CES:    16mm  color  sales  and  sales   trainin 
films:    service   work   and    laboratory    facilities    lo 
other   producers,   universities  and   television   com 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


122 


BUSINESS     SCREEN     MAGAZINE 


What    does 


this   seal 


nUCAT/Q^ 


mean 


to   you? 


o 


AMERICAN 
ASSOCIATION    OF 
FILM    PRODUCERS, 


rol 


M       B 


To  you,  the  sponsor,  it  means  that  the  producer 
^vhose  letterhead,  advertising,  presentations 
and  pictures  display  this  seal  has  been  admitted 
to  an  association  of  his  severest  critics  —  other  producers. 
It  means  he  has  passed  with  flying  colors  stringent 
qualifications  of  experience,   equipment,   financial  standing 
and  professional  talent.  It  means  he  has  wholeheartedly 
endorsed  a  Code  of  Fair  Practices  and  a 
Standard  Reference  contract  which  cover  ever^' 
phase  of  film  selling  and  production. 
In  short,   it  means    'This  is  an  ethical  producer, 
on  whose  word  you  can  depend." 
It  means  something  else,  too. 
In  the  old-fashioned  way.  he's  dedicated 
.  .  .  he's  dedicated  to  producing  pictures  which 
will  do  the  job  they're  intended  to  de- 
pictures of  the  best  creative  and  technical  quality. 


Be  sure  the  A  AFP  Seal  is  on  your  pictures. 
It's  your  guaranty! 


Atlas  Film  Corporation 

Oak  Park,  Illinois 

Beeland-King  Film  Productions 

Atlanta,  Georgia 

Cinecroft  Productions,  Inc. 

Cleveland,  Ohio 

Condor  Films,  Inc. 

St.  Louis,  Missouri 

DeFrenes  Company 

Philadelphia,  Pa. 

Francisco  Films 

Chicago,  Illinois 

The  Jam  Handy  Organization,  Inc. 

Detroit,  Michigan 

Kling  Film  Productions 

Chicago,  Illinois 

Mervin  W.  laRue,  Inc. 

Chicago,  Illinois 

Producers  Film  Studios 

Chicago,  Illinois 

Reid  H.  Ray  Film  Industries 

St.  Paul,  Minnesota 

Sarra,  Inc. 

Chicago,  Illinois 

Vogue-Wright  Studios 

Chicago,  Illinois 

Wilding  Picture  Productions,  Inc. 

Chicago,  Illinois 


AMERICAN    ASSOCIATION    of    FILM    PRODUCERS,    Inc. 


333  North  Michigan  Avenue      •      Chicago,   Illinois 


NUMBER!       •      VOLUME     17      •       1956 


123 


WEST  CENTRAL:  MISSOURI 


THE       CALVIN       COMPANY: 

iiiercials.  FACILllIES:  I  wo  sound  stages,  area 
19.000  sq.  ft.;  location  equipment;  laboratory  with 
output  of  2.').000.000  ft.  black  and  white,  20,000. 
000  ft.  color  a  year;  Kodaclirome  processing  and 
printing;  12  editing  rooms;  two  sound  studios  with 
six  channels,  eight  phono,  recording  etjuipment 
for  fdm.  tape,  wax,  magnetic  film;  eight  full-time 
directors;  creative  staff;  complete  nuisic  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MO'l'ION  I'lCl  TRl'S:  I-HtHUniu-iilah  of  Euilh 
Moving.  The  Last  Mile.  Dateline  I'enria,  (Cater- 
pillar Tractor  Co.);  The  Hungry  Huarde  (Douglas 
Chemical  Co.);  U  here  in  the  Iloi/ri  (Quaker  State 
Oil  Refining  Co.);  Lightning  on  Order  (Missouri 
Farmer's  Assn.);  State  of  the  Union  (D-X  Sunrav 
Oil  Co.):  Belter  Basketball  (Official  Sports  Film 
Service):  The  Magic  Bond  (Veterans  of  Foreign 
Wars);  Wheels  of  Progress  (Goodyear  Tire  S;  Rub- 
ber Co.);  Too  Busy  to  Live,  Man  and  Boy  (Phil- 
lips Petroleum  Co.);  One  .4niong  Many  (.\llegheny 
Couul\    Conununiiv  Chest). 

CONDOR   FILMS,   INC. 

1006  Olive  Street,  St,  Louis  I.   Missouri 

Phone;    M.\in    1-8876 

Date  of  Organization:    ly.'il 

.\rthur  E.  Wright,    Jr.,  President 

Bradford   Whitney.    Vice-President 

Dean  Afoore.  Production  Manager 

Edgar  F.  Ste\ens,  Vice-President 

Victor  C.  Lewis.  Jr..  A.C.E..  Chief  Film  Editor 
SERVICES:  Producers  of  16mm  and  35mm  soiuid 
motion  pictures  and  slidefilms  for  sales  promotion, 
;idvertising,  public  relations,  training,  t\-.  Complete 
creative,  writing  ;ind  production  staffs.  Complete 
productions  from  script  to  screen  or  service  work; 
i.e.,  editing,  adding  sound  and  music  to  films  al 
ready  shot.  F.\CIL1TIES:  .\ir-conditioned  sound 
stage.  35mm  Mitchell,  16mm  Maurer  and  Bell  S.- 
Howell cameras.  Fearless  Panoram  dolly,  Synclu^o- 
nous  magnetic  recording— 16mm,  17l/^mm,  35mm, 
14-inch,  Six-channel  inter-locker  mixing  16mm, 
17i/2ram  and  35mm  Mo\iolas— picture  and  sound. 
16mm  and  35ram  (arc);  effects  libraries. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICIIIRES:  The  Beef-Maker  (Eli 
Lilly  &  Co.);  Train  Radio  on  the  Frisco  (Frisco 
Railroad);  The  Stark  Sales  Formula  (Stark  Bros. 
Nurseries  8:  Orchards  Co.);  The  Yankees  .  .  .  Base- 
hall's  Elite  (The  Coca  Cola  Co.);  The  Linden  Leaf 
(Lindenwood  College).  TV  COMMERCIALS 
for;  Ralston  Purina  Company,  United  \'an  Lines, 
Lion  Oif  Company,  Turns,  Bardenheier's  Wines, 
Griesedieck  Brothers  Beer,  Color-Flyte  and  Royale 
dinnerware,  and  many  others. 

The  Jam  Handy  Organization,   Inc. 

4378    Lindell    Blvd.,    St.    Louis,    Missouri. 

(see  complete  listing  in  Detroit,  Mich,  area) 

HARDCASTLE  FILMS 

25  So.  Bemiston  Ave.,  St,  Louis  5,  Mo. 

Phone:  Parkview  6-0202 

Date   of   Organization:    1930 

J.  H.  Hardcastle,  Producer 

C.   E.  Talbott,  Photography 

Richard  Hardcastle,  Editorial 

Richard  Hardcastle,  Jr.,  Production 
SERVICES:  Motion  pictures,  slidefilms.  and  l\ 
commercials  of  all  types:  advertising,  public  re- 
lations, sales  industrial  training,  civic,  religious, 
fund  raising.  F.XCILITIES:  Complete  35mm  and 
16mm  equipment,  sound  stage,  editing  rooms, 
portable  lighting  and  recording  equipment  for 
locatir>n  prr)dtiction. 


RECENT      PRODUCTIONS       AND       SPONSORS 

MO  1  ION  I'lCMRKS:  .\l„ie  Food  for  Your 
.Money  (Dairy  Couruil  of  St.  Louis);  Babies  Like 
to  Eat  (.Social  Science  Films);  Sub:4.s.senibly  of  the 
Overheail  Door,  job  Installation  (Overhead  Door 
Corp.):  Big  Game  Trails  (Vitronic.  Inc.).  Sl.lDl-, 
FIL.MS;  Tavern  Tactics.  .Merthandising  School 
(-\nheuser-Busch.  Inc.);  Xothing  Does  it  Like 
i-Ufi.  Unit  Advertising  (The  .Seven-Up  Co.).  TV 
CO.MMER(:i.\I.S;  Ripley  Clothes.  .McMahon 
Pomiac.    Trigg  .Mercurv. 


Wilding   Picture   Productions,   Inc. 

39-10    Lindell    Boulevard,    St.    Louis.    .Mo.    Phone: 
jEfferson   5-7422.   Jack    Robertson,    in    iharge 
(under  super\ision  of   Jack   Rheinstrom), 

(see  complete  listing  in  the  Chicago  area.) 

Wisconsin 

Douglas   Productions 

925  No.  Jackson.  Milw.uikee.  Wis.  Phone:  BRoad- 
way  2-5680. 

(see  complete  listing  in  Chicago  area) 

FILM   ARTS   PRODUCTIONS,   INC. 

1032   N.  Sixth  Street.   .Milw;uikee   .'i.  Wisconsin 

Phones:    BR  6-5670 

Date  of  Organization;    1927 

\.   K.   Hadley.  President 

Harlan  P.  Cro\',  General  .Manager.  Treasurer 

\Valter    Iminekus,    Photografihy 

Gavlord  C^Iark,  Laboratory 

.\lfred  Zemlo.  Sound  Recording 

Charles  Koehler.  Slide  Production 
SERVICES:  16mra  and  35mm  industrial,  sales 
training  motion  pictures;  sound  slidefilms:  slides: 
TV  commercials  and  shorts.  Complete  16mm  and 
35mm  lab  service.  F.\CILITIES:  16mm  and 
35mni  cameras;  lighting  equipment  for  studio  or 
location:  stock  and  special  sets:  recording  facili- 
ties (magnetic,  disc,  and  film).  16  and  35mm: 
5000   sq.    ft.    shooting   stage. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICIURES;  .Milk  is  our  Business 
(Golden  Guernsey  Dairy  Cooperative):  Outboard 
Odyssey  (Outboard  Boating  Club  of  .-\merica): 
Life  Line  (Macwhyte  AVire  Rope  Co.).  SLIDE- 
FIL.MS;  Is  This  Your  Life  (Million  Dollar  Round 
Table  of  Insurance  -Agents):  We  Knoie  What  Your 
Customers  Watit  (Hansen  Glo\e  Corp.):  Massey- 
Harris  >0  Tractor  (Massey-Harris-Ferguson,  Inc.); 
Success  Story    (.-\llis-Chalmers  Mfg.  Co.). 


National  Advertisers  Association 
Checklist  for  Clients  &  Producers 

-^  .\n  outline  of  the  responsibilities  shared 
by  film  sponsors  and  producers  was  pub- 
lished by  the  Association  of  National  Ad- 
vertisers, from  data  ]>repared  by  its  Films 
Committee  with  O,  H.  Coelln.  publisher 
of  Busi.N'ESS  Screen,  serving  as  liaison  to 
producers.  Currently  being  revised,  "The 
Check-List  of  Client  and  Sponsor  Respon- 
sibilities in  the  Production  of  .Motion  Pic- 
tures "  offers  clear-cut  ad\ice  on  what  the 
film  buyer  and  his  producer  should  do  to 
assure  successful  crcati\e  antl  production 
efforts. 

The  outline  ranges  through  prepara- 
tory stages,  into  actual  protluction  and 
laboratory  phases  and  into  the  ultimate 
goal  of  distribution  to  intended  audiences. 
Write  the  .-Vssociation  of  National  .Adver- 
tisers, Inc,  285  Madison  .\venue.  New 
York  17,  to  reserve  your  copy  of  the  new 
edition.  Published  price  was  not  available 
at  press  time. 


m-  *f  a  ui-  A^  ri 


SOUTHWEST 


Arizona 

CANYON    FILMS    OF    ARIZONA 

S.i  1    \nMii   Se\cnth     \\c..    rhonnx.     Xn/orM 
IMidiic:    ALpint*  2-I7l!i 

D.iK    1)1    Or^anj/ation:    \{i'i^ 

KaMiioiul    Boley.    Owtier-Fmdm  liun    Manii^fi 
15r>l>  Allen,  Owner-Director  o}  Photograf)h\ 

SKRX'ICES:  CommtTfial  motion  pitture  producers 
lor  JTuitiNtrv.  television.  iKhciiisin};.  and  ed- 
u( ation.  IV  spots,  sound  slidt-fdnis.  (^oiitac i  ecf- 
itin.!4  and  shooting  for  otiur  prudiueis.  Animation. 
Script  Dept.  FACilLIIIES:  Sound  stage  and 
complete  sound  recording  facilities,  magnetic  film 
and  tape,  disc  cutting.  Portable  lighting.  Sync- 
hronous cameras  and  recorders.  Complete  editing 
dept.  including  sound  cutting.  Interlock  projection 
and  recording  IGnnn  or  ^i'jmm. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  Phoeuix-Your  City  (Cit\ 
of  Phoenix);  Pallern  for  Progrtrs.s  (Arizona  Public 
Service  Company):  fnhulous  Fti.shiun.'i  (Ed  Poole 
and  Associates);  They  Line  Again.  RefiabHitutiou 
of  the  lilind   (.\rizona  Dept.  of  Welfare). 


Texas 

JAMIESON   FILM   COMPANY 

3825   Bryan  Street,   Dallas  -1.  Texas 
Phone:    TEnnison    8158 

Date  of  Organization:    191(j 

Kruce  Jamieson,  Bttsiriess  Manager 
Hugh  V.  Jamieson,  Jr.,  Production  Manager 
jerrv  Dickinson.  TV  Production  Manager 
Raymond  Redd,  Laboratory  Manager 
Robert  A.  Green,  ]\'riling  Department 
Taylor    Branch.    Production    Supervisor 
Bob  Alcott.  Camera  Department 
Robert  Redd,  Editing  Department 
John  Beasley,  Art  Department 
Frank  Sloan,   Sound  Department 

SER\ICES;  Industrial,  educalicmal.  training  and 
public  relations  motion  pictures.  16mm  and  35mm: 
filmed  television  programs  and  TV  commercials: 
sound  recording  and  color  printing  services.  F.^- 
CILITIES:  Studio  and  sound  stage.  RC.\  ]6mm 
and  35nun  sound  cliannels;  editing,  printing  and 
jjrocessing  16mm  and  35mm;  Kc>dachromc  printing 
with  scene-toscene  color  correction:  animation, 
creatixe  staff. 

RECENT       PRODUCTIONS       AND       SPONSORS 

MOriON  PICTURES:  U.  S.  Xavy  Aircraft  Dr 
velopwent  I'ihn  ~  Confidential  —  (Chance  Vought 
Aircraft);  i  V.  S.  Air  Force  Aircraft  Development 
Films  —  Secret  —  (Convair  .\ircraft):  Lines  of 
Progress  (South  Carolina  Electric  Clooperalives): 
To  Walk  Atone  (Scottish  Rite  Hospital);  The 
Modern  Way  —  Xaturally  (Southern  Union  Gas): 
Tax  Form  Information  Film  (U.  S.  Treasury  De- 
partment); ./  Revolution  in  Modern  Living  (Con- 
solidated Fro/cn  Focjds):  Magic  I'alley  (Lower  Rio 
(irande  Chamber  of  Connnerce):  195y  Texa.\  State 
Fan-  (State  Fair  of  J'exas);  Texas  Xatural  Re- 
sources ~  .^0  minute  i>ersion  (Texas  Gidf  Sul- 
phur). TEI.EX'ISiON  FILMS:  5L'  programs  ol 
"  1  exas  in  Review"  (Humble  Oil  .<:  Refining  Co.). 
I\-  CO.MMERCilALS:  for  the  Borden  Company. 
Humble  Oil  Sc  Refining  Co..  Phoenix  Sewing  Ma- 
chines, Magnolia  PtiroK-um  ( :(nnpan\.  Cllirvslei 
(Corporation,  etc. 


124 


BUSINESS     SCREEN      MAGAZINE 


4f 


SOUTHWEST   FILM   CENTER 

(Film  production  facilities  of 
SOUTHWEST  FILM  LABORATORY,  INC.) 

201")  Young  Slrirt,  D^illas.   1  exas 

Phone:  Riverside  ()782 

Dale  of  Organi/atioii:  Mav.  IWid 

Jrvin  Canb.  Presidi-fjt 

Jack  A.  Hopper.  Viie  Pre.t.-Ti-cli.  CoiiMitlanl 

Curt  Poe.  Exft  ittive  Producer 

Lloyd  B.  .\bernatliey.  Director  of  Plmtoiirajihy 

Robert  E.  Rogers.  Editorial  Sitften'i.sor 

Bob  Duncan.  (Continuity  cr  Scrijyt  Drpl. 

OIi\er  H.  Oliver.  Sound  Engineer 

Roy  Fridge.  Art  i-  Animation  Dept. 
SERVICES:  Television  film  series,  comnierci.d  .md 
industrial  color  films.  F.\CILIT1ES:  .•i2()l)  It.  sound 
stage,  complete  narration,  dubbing  and  scoring 
studios,  16mm  .Mitchell  ;ind  Arrifle\  cameras,  Mag- 
nasvnc  and  .Magnecord  magnetic  recorders.  .M;(urer 
Optical  recorder,  (omplete  processing  .tnd  priming 
laboratory. 

RECENT  PR0DUCT(ONS  AND  SPONSORS 
MOTION  PICIT'RES:  Big  ir  ISA  (Dallas 
Chamber  of  Commerce);  I  A'  PROGR.\MS:  Texas 
Rasslitt  (Ed  McLemore  Sportatoriimi):  Telepltonr 
Spotlight  on  Texas  (Gardner  .Advertising);  Tele- 
phone Spotlight  on  Missouri  (S.  W.  Bell  Tele- 
phone Co.).  TV  C:0.\IMERCIAI.:  Magnolia  Sales 
(Magnolia  Petroleum  Co.). 

SUMmTt  STUDIOS 

8316  Diana  Drive.  El  Paso.  Texas 

Phone;    6-3920 

Date  of  Organization:    Ul.5j 

Branch  Officp;: 

I47th  St.  and  lOSth  Ave..  Orland  Park,  111. 

Phone:    Fieldbrook    9-0177.    Karl    S.    Smith    ini 
charge) 

Lawrence  V.  Smith.  Director 

James  L.  Thalheimer.  Chief  of  Sound  Depl. 

Sherman  A.  Mullin.  Script  Dept. 

V'irginia  L.  Smith,  Business  Manager 
SERVICES:  Complete  35  and  I6mm  motion  piitun 
production  for  iiulustrv.  education,  television,  and 
medicine-  Stock  shots  in  black  and  white  and  color. 
Southwestern  representative  of  a  leading  animation 
producer  (Graphic  Films  Corporation).  F".\CII. 
ITIES;  35mm  Bell  &  Howell,  .\uricons  100  -  600'. 
Bolexes.  .Air  conditioned  sound  stage  and  recording 
rooms.  Mobile  location  units  available  for  shoot 
ing  in  Mexico.  C:omplete  lighting  facilities-  Fully 
equipped  time-lapse  laboratory.  Anim:itiim  facil 
ities.  Projection  room. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  The  Hidden  Valley  (Citv 
of  El  Paso  Park  Dept.):  Plaza  de  Toros,  Flora  and 
Fauna  of  the  Franklin  Mountains,  Land  of  the 
Lizards.  Cacti  and  Succulents  of  the  Southieesl 
Desert    (Unsponsored). 

TEXAS   INDUSTRIAL   FILM   COMPANY 

2528  North   Boule\:ird.   Houston,  Te\:is 

Phone:   JAckson  9-4377 

Date  of  Organization:  1945 
SERVICES:  Industrial  training  and  sales  promo 
tion  motion  pictures,  16mm  and  35ram  sound, 
color:  35mm  sound  slidefilms.  Extensive  special- 
ized experience  in  production  of  insect  films. 
FACILITIES:  16mm  and  35mm  cameras,  lighting 
equipment:  air-conditioned  sound  stage;  disc,  mag- 
netic tape  and  16mm  optical  sound  recording: 
picture  and  soimd  editing:  printing  equipment  for 
16mm  motion  pictures  and  35mm  slidefilms.  Per- 
sonnel for  writing,  direction,  editing  and  sound 
recording. 

RECENT  PRODUCTIONS  AND  SPONSORS 
-MOTION  PICIT'RES:  Low  J-olume  Spraying 
(Hercules  Powder  Company):  Pole  (.limbing 
(Southwestern  Bell  Telephone  Company):   South- 


west Con  fe;  elite  l-ootball  Higlilighls  o\  I'lU 
(Huml)le  Oil  ,<•  Refining  Company):  Fiontiers 
Vnliiniled  (Texas  CJhenncal  Council),  SLIDE- 
I'lL.MS:  Down  Through  the  Years  (Houston  .\:i- 
tinal    Cias), 


jgtCJ 


*y  m 


MOUNTAIN     STATES 


Colorado 


THOS.    J.    BARBRE 
MOTION   PICTURE   PRODUCTIONS 

2130  .So,  Bellaire  St..  Denver  22.  Ciolorado 

Phone:    Skyline   6-1579 

Date  of  Organization:    1940 

Thos.  J.  Barbre.  Owner,  .Manager.  Producer 

Paul  Emrich.  Recording  Director 

Don  Hoffman.  Director  of  Photography 

Lowell  B.  Swiizcr.  Writer-Director 
SER\ICES:  Complete  production  of  all  types  ol 
business  films.  .Sales,  training,  public  relations,  ad- 
vertising, educational.  Color  and  black  and  white, 
TV  commercial  and  TV  entertaimiient  films. 
Producer  services.  F.ACILITIES:  Sound  Stage, 
theater,  editing  rooms,  voice  studio,  interlock  pro- 
jection. Maurer  cameras.  100.000  watts  ol  lighting 
ecjuipment.  ,\faurer  six-track  optical  recording. 
.Magnetic  film  recording.  Tape  recording.  Sound 
truck  and  generator.  Editing,  animation  and  titling 
rooms,  equipment  and  staff.  Recorded  music  lib 
raries.  Staff  organist.  Editors,  script  writers. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICIT'RES:  Uniteds  Sew  Look  :,nd 
UAL  Training  \o.  1  (United  .Air  Lines);  Another 
Step  Forward  (Colorado  Fuel  S:  Iron  Corp.);  Tivo 
Buck  Jones  (Colcjrado  Game  &  Fish  Dept.);  Sfiill 
at  Hungry  Horse  (U.  S.  Bureau  of  Reclamation); 
Highlights  of  19?}  (Denver  Newspaper  Guild); 
The  GIF  Story  (Great  Western  Sugar  Co.);  Well 
Done   (Clolorado  Fuel  &  Iron  Corp.). 

RIPPEY,   HENDERSON,   KOSTKA   &   CO. 

909  Sherman  Street,  Denver  3,  Colorado 

Phone:    .\Coma    2-5601 

Date  of  Organization;   1943 

Arthur  G.  Rippey.  Managing  Partner 

Ciilljcrt   Bucknuin.  Partner,  Producer 

Clair  G.   Henderson,  Partner 

William    Kostka,   Partnei 

Harry  .A.   Lazier.   Partner 

Robert  R.  Powell.  Production  Supervisor 

Robert  Ci.  Zellers.  Chief  Cameraman 
SER\  ICES:  Industrial  and  civic  relations  motion 
pictures,  color  :ind  sound,  both  \oiceover  and 
lip  synclironization:  sound  slidefilms.  black  and 
white  and  color.  FACILITIES:  Sound  studio, 
16mm  cameras,  lighting,  recording  and  editing 
equipment;  creative  staff:  art  department, 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  1'IC:11:RES:  Life  From  The  Land 
(Cargill.  Inc.);  Colorado,  The  Favored  Land 
(Aclolph  Coors  Co.);  Miracle  At  Your  Front  Door 
(.Minneapolis  Star  R:  Tribune);  Extrusion  Presses, 
.Metal  Forming  Presses  (Lake  Erie  Engineering 
Corp.) 

SONOCHROME  PICTURES 

2275  Glencoe  Street.  Denver  7.  Colorado 
Phone:    E.Ast   2-3192 
Date  of  Organization:   1942 
Branch:    Multichrome   Laboratories 
760  Gough  Street,  San  Francisco,  California 
R.  B.  Hooper,  Owner-Producer 
George  E.  Perrin,  Director  of  Photography 
Herbert   .\fcKenney.   Owner,  Multichrome 
Laboratories 
SERVICES:    Motion    picture    and    television    pro- 
ducers.   Sound   recording,    titles,    TV   Spots,    color 
lelease  prints,     FACILITIES:   Animating  and  title 


machine,  magnasync  recqfders,  mobile  power 
plant,  synchronous  cameras,  special  effects  depart- 
ment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIlOX  PICIT'RES:  The  Vlah  Sloiy  -  The 
Heart,  The  Utah  Story  -  The  Central  Valleys, 
The  Utah  Story  —  The  Far  Corners  (Denver  S: 
Rio  Grand  Western  RR);  From  Melting  Snows  — 
Denver  ]Vater  Board  (VV'ayne  Welch  .Agency): 
Bell  .System  Super-.Market  (Mt.  States  Tel.  It  Tel. 
Co.  and  .American  Tel.  S:  Tel.  Co.).  SHORTS: 
Idd  Days  to  Your  Holidays  (Continental  .Air 
Lines);  Colored  Telephone  Sales  (.Mt.  States  Tel. 
&  Fel.  Co.):  Railroad  Engineering,  Yesterday  and 
Today  (Denver  S:  Rio  Grande  Western  RR).  TV 
COMMERCIALS:  Akers  Reports  Salt  Lake  City 
Trip"—  California  Zephyr  6th  .-Inniversary  —  On 
Vacation  -  Christmas  Holidays  (Ball-Davidson 
-Agency):  San  Louis  Valley  Red  .McClure  Potatoes 
(8  spots  lor  Cecil  Conner  .Agency);  Manco  Chemi- 
cal C;o.  (Piescoit  Pilz  .Agency):  Sunbeam  Bread 
(.Marsh;cll   Robertson  Agency). 


WEST     COAST 


San  Francisco  and  Bay  Area 


MARVIN    BECKER   FILMS 

915  H.iM.ocI  Street.  S:in  Francisco  3,  Calilorni:i 

Phone:  EXi)rook  2-1655 

Date  of  Organization:  1952 

Marvin  E,  Becker,  President 

Frank  E,  Wulzen,  Production  Manager 
SERA'ICES:  Industrial,  documentary,  business, 
public  relations  and  educational  motion  pictures 
and  slidefilms.  Television  films  and  commercials, 
newsreel  coverage,  Soinid  recording.  FACILI 
TIES:  Creative  staff.  16  and  35mm  production 
equipment,  music  library,  sound  stage,  lights,  sets, 
carpenter  shop,  machine  shop,  art  department, 
complete  animation  department  and  camera.  Edit 
ing  and  projection  rooms  and  multichannel  dub 
bing. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOlIOX  PKTT'RES:  i'Ms  Annual  Report  to 
the  Directors,  Packaging  and  Loading  Xails  (Co- 
lumbia-Geneva Steel— Div.  U.  S.  Steel);  Finger 
Printing  of  JVuT.sai  Yen  (.A-V  Educational  Produc- 
tions): The  Alameda  Dredge  (Vuba  CJonstruction 
Co.);  New  Techniques  in  Multilith  Duplication) 
(Col-Gen  Steel). 

MOTION  PICTURE  SERVICE  COMPANY 

125  Hyde  Street.  San  Francisco  2,  California 

Phone:    ORdway   3-9162 

Date  of   Organization:    1935 

Gerald  L,  Karski,  President.  Gen.  Mgr. 

Harcjld  A.  Zell,  VicePres.  in  Charge  of  Piod. 

Boris  Skopin.  .Mgr.  Title  i-  Trailer  Dept. 

.Albert  Niggemeyer,  .Mgr.  Laboratory  Dept. 

Henry  C,  Stowell,  .-idvertising 
SER\'ICES;  Industrial,  commercial  and  public  re- 
lations films;  special  annoimcement  and  adver- 
tising trailers  for  theatres,  business,  TV  films,  spot 
commercials.  Distributor  of  Pacific  Tel  JL-  Tel 
theatrical  releases  in  Northern  Calif,  F,ACILI- 
TIES:  Maurer  &  Cine  Special  1 6mm  cameras; 
Standard  Bell  &  Howell  35mm;  16mm  Xr  35mm 
laboratory:  art  dept.;  magnetic  &  optical  record- 
ing: dubbing  equipment:  sound  stage;  editing 
equipment:  title  it  animation  equipment:  script- 
to-release  ])rint  service. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICnURES:  Playgirls  (Pad  Produc- 
tions); Mi.ss  California  (Broadway  Productions) 
TV  COMMERCIALS:  For  Sidney  Garfield  &  Asso- 
ciates (Dura-Starch);  Honig-Cooper  .Advertising 
(Western     .Airlines     Champagne     Flights.     Italian 


6TH      ANNUAL      PRODUCTION      REVIEW 


(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


125 


SAN   FRANCISCO  AREA: 


MOTION    PICTURE    SERVICE    COMPANY: 

Swiss  (Jolony  Wiiiis);  Gciakl  1  hoiii.is  Advertising 
(C.ribiiri  Wiius):  Roy  Diirstinc  Co.  (Alemite 
CD-;;)  Frcilciick  E.  Baker  It  Associates  (Seattle 
Zone  C:he\rolet  Dealers);  HonigCooper  Advertis- 
ing (Leslie  Salt):  Kiow-Biern-Tiogo  (Lagendorf 
Bread);  Reinhardt  Advertising.  Inc.  (Kilpatrick's 
Bread). 

(Only  lyS.i  production  references  submitted) 


GABRIEL   MOULIN   STUDIOS 

181  Second  Street.  San  Francisco  .">.  C:alifornia 
Phone:  M'kon  (i-422-l 
Date  of  Organization:    188-f 
William    ):duike.  Dirrttor  of  Salfs 
tieorge  Watson.  Prodnicr-Director 
George  Riekman.  Director  of  Ciitetnfitngrnf)hy 
\al  Winkel,  Editor 

George  Haiise.  Direitor.  Sound  Drpurtment 
I*eter  Smith.  Assistant  ('.ii?nfrtiin<itt 
SERVICES;  Every  phase  of  motion  picture  produc- 
tion. FACILITIES:  Shooting  stage,  55  feet  by  45 
feet  by  30  feet  high.  35mm  and  l(3mm  camera 
units,  complete  sound  recordin.g  facilities  for  disc, 
i;ipe.  magnetic  film  and  Uiiiun  optical  sound,  re- 
cording studio  27  feet  by  12  feet.  35mm  and  16mm 
projection,  animation  and  editing  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTKJN  PICTl'RES:  IVIiafs  Doing  at  Pacific 
Telej>lione  (Pacific  Tel.  &  Tel.  Co.);  The  Flying 
Platform  (Hiller  Helicopters).  SLIDEFILMS: 
Increased  Sales  by  Desigtt.  The  Saga  of  Guise ppe 
(Crovin  Zellerbach  Paper  Corporation);  The  Shield 
of  Qriality   (Columbia-Geneva  Steel). 

Multichrome   Laboratories  (Sonochrome) 

7ti()  Gough  St..  San  Francisco.  Calif, 
(see  complete  listing  in  Denver  area) 

PACIFIC   PRODUCTIONS 

til   .Mason   Street.  San   Fr;incis(o  2.   Cialifornia 

Phone:  VL'kon  2-398(> 

Date  of  Organization:    1938 

Donald  M.  Hatfield,  Ph.D..  President  & 
General  Manager 

James  B.  Gahan.  Production  Mgr. 

Fred  P.  Barker.  Art  Director 
SER\'ICES:  Sponsored  public  relations,  sales,  doc- 
umentary and  training  films;  medical  films; 
slidefilms;  filmstrips;  Pacific  Cinettes.  F.ACILI- 
niES:  .Maurcr  and  Eastman  cameras;  synchro- 
nous tape  recording  system;  complete  lighting; 
sound  and  silent  stages;  complete  35mm  &  1 6mm 
editing  equipment:  animation  department:  crea- 
tive stall;  ccmtract  script  writings. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PlCl  IRES:  The  Xeu'  Land.  Range- 
land  (Shell  Chemical  Corp.);  Connectors  for  Dis- 
trihulion  Circuits  (Kaiser  .Muminum  &  Chemical 
Corp.);  Planlttiners  (Nursery  .Metal  Pots.  Inc.); 
Cleft  Palate  Consultative  Panel  (.Medical  .Arts  Pro- 
ductions it   University   of   California). 

W.  A.  PALMER  FILMS,  INC. 

fill   Hov%ard  Street,  .S:in  Francisco  5.  California 
Phone:   VL'kon  6-5961 
Date  of  Organization:    1936 
W.  .\.  Palmer.  President 
H.   B.   Butler.    Vice-President,   Treasurer 
Florence  H.  Dicves.  Production  Manager 
John  Ciorso.  Jr..  Laboratory  Manager 
Stewart  .A.  .Macondray,  Retarding  Engineer 
Joseph  P.  Dieves.  Camera 


SF.RX'ICES:  Industrial  public  relations  and  sales 
training  films;  soinid  slidefilms;  television  films 
and  spot  connneriials:  kinescope.  Ifinun  and 
35mm.  F.ACfLI  LIES:  Studio  :ind  loiaiion  pho 
tography;  Western  Electric  sound  reiording  system, 
photographic  and  magnetic.  16nmi  and  35mm;  disc 
and  tape  recording,  including  slerco])honic;  mul- 
tiple chaimel  dubbing  and  Interlock;  color,  black- 
white  printing— 16mm  optical  printer,  Kinescope 
Recording;  35mm  Moviola  and  editing  equip 
ment;  animation  artist;  writers,  editors. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOriON  PICFURES:  Glowing  Gold  (.Vgricul- 
tural  Council  of  California);  Pudendal  Block 
(.Astra  Pharmaceutical  Company);  }.n()0  Farmers 
(Cling  Peach  .Advisory  Board):  Captain  Z-RU 
(Captain  Z-RO  Productions.  Inc.);  The  California 
Question  (Metropolitan  Oakland  .Area);  \'euisreel 
19^4  (Bechtel  Corporation):  Snmc  Shovel  (Pacific 
Telephone  &  Telegraph  Co.);  Captain  Ellicott 
(Ford  Foundation  —  Onmibus  Show);  The  .-item 
—Dr.  Teller,  Great  Ideas— Dr.  .-Idler  (National 
Television  S:  Radio  Center). 


ALFRED   T.   PALMER   PRODUCTIONS 

130  Bush  Street.  San  Francisco.  Calilorni:( 
Phones:  Douglas  2-8177-8 

l);ite   of   Organization:    1931 

Alfred  T.  Palmer.  Owner,  Exec.  Producer 
Alexa  H.  P:dmer.  Co-Owner,  Office  .A/gi. 
Piiidine  C.   Hase.  Secretary 
I.:iwrence   E.   Williams. 

.Issociale  Producer-Writer 
William  Thorp,  .-issociale  Producer  \\  liiei 
Nikola  Drakidic,  Associate  Producer 
-M.P.S.  \'an   Lier.  .Associate  Producer 
lohn  Miller,  .-Issociate  Producer-Director 
Donald  L.   Palmer  &  Robert  Brooker. 

Photography 
David  H.  Palmer.  Sound 
Mark  Young.  Production 
Julia  Palmer.  Editorial  .-issistant 

SERVICES:  Production  largely  centered  in  over- 
seas projects  concerned  with  the  advancement  of 
human  understanding  through  the  use  of  motion 
pictures.  F.ACILITIES:  Complete  16mm  produc- 
tion and  sound  studios,  reproduction  laboratory, 
distribution  t:icilities  and  theatre.  .Also  color  and 
hhick-white  still  studios,  and  staff. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MCniON  PICTURES:  America  Sails  the  Seas 
(National  Federation  of  .American  Shipping);  Han- 
nibal Victory  (U.  S.  Afaritime  Commission);  A 
Dream  and  A  Memory,  Jafian  Today.  Cargoes  for 
Peace.  Voyage  of  Discovery,  Funaji  (.American 
President  Lines);  Gateway  to  Jafmn,  Colorful  Xik- 
ko.  Picturesque  Japan,  .-Hong  Japan's  Highroad, 
Kimono.  Holiday  in  Japan  (|apan  Travel  Bu- 
reau): The  Romance  of  Silk  (Japan  1  ourist  Asso- 
ciation): Tlie  Truth  Shall  .Make  .Men  Free.  Bayan 
Kong  Filipinas,  Ceylon,  My  Home  (The  .Asia 
Foundation);  Fisherman  of  Jnfiiin  (Young  .Ameri- 
ca Films);  Oui  Filipino  Friends— in  the  city.  Our 
Filipino  Friends— in  the  country  (World  Family 
Fonnn  Films);  Young  Men  of  .Iction  (Interna- 
tional Junior  Chamber  of  Camnnerce):  Destination 
Hawaii  (.Malson  Navigation  Cn.):  .In  .-tmerican 
Looks  at  Bali,  .in  .imerican  Looks  at  .Morocco, 
.-in  .-imerican  Looks  at  India  (World  Forum 
Films);  .SViga  of  a  Ship  (World  Fravel  .Adventures); 
(IN  PRODUCrriON  1956):  Seming  the  World 
(.American  President  Lines);  .4  Pearl  is  Born 
(Japan  Tourist  .Assoc);  An  .imerican  looks  at 
Jajian  (World  Forum  Films):  The  Slnn.ni  Story 
(Standard-\'acuum  Oil  Co.). 


WALTER    A.    RIVERS   &    ASSOCIATES 

6n  M.fTkil   Mnil.   S.iji   Fr.iruisc.    II,  C.dilolni.i 

Phone:   Sl'tter   1-1284 

Date  ol  Organizalit)n:   1949 

Waller   .\.    Rivers.   President 

W.  (..  Rivers.  Art  Director 

Alice  Garrity.  Secretary 

SERVICES:  General  motion  picture  production, 
s|)ecializing  in  films  for  industry,  television,  public 
relations  and  sales  training.  FACILIl  IFIS:  Sound 
tameras.  re(ording  s\stem.  film  and  tape;  titles  and 
animation:  writing;  editing  and  art  stall.  T\'  pro- 
duction set  and  lights. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  PICFURES:  Steel  Cont/uers  .\alure's 
Fury  (Judson  Pac ific. Murphy  Corp.);  Operation 
.Safeguard  (Board  of  Fire  Underwriters  of  Pacific); 
Richmond-San  Rafael  Bridge  (Judson  Pacific- 
.Murphy  Ciorp.);  .Mechanical  Brain  Demonstration 
(International  Business  Machines  Corp.);  Profwsi- 
lion  B  (Prop.  B.  Committee  for  S.F.  Courthouse); 
Recruiting  films  and  slides    (U.S.  .Air  Force). 


45- 


GENE   K.   WALKER   PRODUCTIONS 

465  t:alilornia  Strut.  S.iji  Iraiuisio  4.  C.Ait. 

Phone:   VUkr)n  6-2891 

Studio  at  627  Commercial  Street.  San  Francisco. 

California.  Phone:  YUkon  2-4181 

Date  of   Organization:    1938 

Gene  K.  Walker,  President 

R.  F'.  Scott.  Studio  .Manager 

William  H.  MtDonough.  Producticjn  Supennsor 

Stedman  Chandler.  Editorial  Supervisor 
SER\'ICES:  Complete  production  services,  16iimi 
It  35mm  film,  soimd  slidefilms  and  filmstrips.  F.A- 
CILI'FIES:  2-story  studio  building,  fullv  equipped 
for  recording,  editing,  titling  and  small  set  photo- 
graphy. 4  recording  ch:innels. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOl  ION  PICTURES:  52  fixe  min.  films-C/iiVago 
Market  Report  (Union  Stock  Aard  &  Transit  Co.); 
Plastics  from  Petroleum.  Detergents  from  Petro- 
leum (Standard  Oil  Co.  of  California):  Leaner 
Hogs  ir  Longer  Profits  (Union  Stock  Yark  &  Transit 
Co.);  Flying  ".i"  Gasoline  (Tide  Water  .Associated 
Oil  Co.). 


The  Film  Users'  Authoritative 

Guide  to  Qualified  Producers 

■^  Widespreiid  use  of  these  .Annual  Pro- 
duction Review  issues  of  Business  Screen 
b\  leading  sponsors,  advertising  agencies, 
trade  associations,  government  agencies 
and  as  a  credit  reference  among  trade 
sources  within  the  industry,  has  made 
this  buyers'  guide  the  largest  publication 
in  the  nontheatrital  film  industry. 

But  it  is  in  the  ifualitx  of  the  d;ita  it- 
self, that  the  Editors  have  provided  the 
most  useful  relerence  a\.iilable.  Dei;iiled 
facts  about  these  speci;dizing  companies 
reveal  the  age,  ( har;it  ter  and  physic;d 
size  ol  each  organization.  Reference  data 
about  retent  productions  ami  sponsors  is 
your  assurance  ol  recent  film  experience 
and  the  nature  of  work  performed.  Tlu 
buyer  is  urged  to  study  each  listing  care 
fully  and  to  analvze  dat:i  submitted  as  to 
films  done.  .Additional  relerence  copies  ol 
the  Production  Review  are  available, 
while  the  supply  Lasts,  at  $2.00  each. 


126 


BUSINESS     SCREEN     MAGAZINE 


CI 


Af  rn 


METROPOLITAN     LOS     ANGELES 


45- 


ACADEMY   FILMS 

Sdli  N.   Siu.inl   St.,    Hollxuo.Ki,  Calil. 

Phone:     Hollywood    2-0741 

Date  of  Organization:    194lj 

James  A.  Larsen,  President 

Mrs.  James  Larsen.   Vice-President 

Frank  Putnam.  P.  .\..  Treasurer  i-  Comfilroller 

Richard  Fontaine,  l.aborntory  Suj>erinlendent 

Mrs.  Gordon  Gainor.  Secretary 
SERVICES:  Complete  production  of  mutiun  pic- 
tures for  commercial,  industrial,  advertising  and 
educational  purposes  from  creative  scripts,  thru 
photography,  art  work,  animation,  recording,  re- 
recording  to  making  of  finished  release  prints  in 
our  own  color  laboratory.  We  jjroduce  color  or 
black  S:  white  in  S.'jmni  or  16mm  from  1  minute 
TV  spots  to  hour-long  feature  films  for  television 
or  sponsors.  F.ACILITIES:  Mitchell  &  Eastman 
Cine  cameras.  60  b)  100  foot  soinid  stage.  Western 
Electric  magnetic  S:  optical  recording  equipment. 
Mo\iola  editing,  .\mpcx  i^  inch  tape  recorder. 
Bell  &  Howell  printing  equipment.  Interlock  re- 
cording film  vaults,  editing  rooms,  projection 
rooms. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOriON  PICI  I'RFS:  Train  Tilf,  'llnnuoli  the 
Roiky  Mountains  (Denver  S;  Rio  (.lande  R.R.); 
Train  Trij)  with  Dick  i-  Sandra  (^Western  Pacific 
R.R.):  They  Drive  the  Long  Hani.  Trnik  Trans- 
port on  the  Long  Haul  (West  C:oast  Fast  Freight); 
To  the  Uttermost  (.\ir  Mail  from  C;od  Mission, 
Inc), 

Academy   Pictures,   Inc. 

433   S.    Fairlax    .\\e..   Los  An.geles   3fi.   California. 
Phone:   WEbster   1-8156 
(see   complete   listing   in    New   York   area) 


ALL   SCOPE   PICTURES,   INC. 

X949  Sunset   Boule\ard.    H.)lhw.„.(l    H>.  Calif. 
Phone:   CRestview  4-6iM3 
Date  of  Organization:    1946 
Gordon  S.   Mitchell.   President 
C.   D.   Owens.    Vice-President 
La  Nell    B.  Mitchell.  Secretary-Treasurer 
Daniel  Mc.Manus,  .-tnimation  Directoi 
Fred  fiately.  Director  of  Photography 
John  Holfman,  Film  Editor 
SERVICES:  Industrial,  public  relations,  education 
al  and  training  films.  T\'  commercial  and  theatre 
ad  films.  Live  action,  animation  and /or  stop  mo- 
tion production.     FACILITIES:  Sound  stage,  cut- 
ting rooms   and    projection    room:    animation    de- 
partment, 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO'I  ION  PlCn  URES:  The  Tour  Man  Fne  Team 

(United  States  .-^ir  Force):  Untitled  Film  \o.  1, 
Untitled  Film  \o.  2  (Color)  (California  Prune  & 
Apricot    Growers    .Assn.);    Know    Your    California 

(Bank  o(  America),  TV  COMMERCIALS;  Gene 
ral  Paint  Corp,  (Fa/e  Gloss  Enamel);  Cinch  Prod- 
ucts, Inc.  (Cinch  C;ake  Mix.  Cinch  Corn  Bread 
Mix):  Coldstream  Products.  Inc.  (Sunuvbank 
Margarine);  California  Prune  S:  .\pricot  Growers 
Assn.     (Sunsweet    Prunes);     Hixson    &    Jorgensen 

(XLNT  Tamales)  Kraft  Foods  Co.  (Parkay  Mar- 
garine) and  many  others. 


Atlas  Film  Corporation 

1931  Rodney  Drive.  Hollywood  27.  Calif, 
(see   complete    listing    in    Chicago    area) 


CATE   &   McGLONE 

1321   C:ross  RnacK  of  the   Woikl. 

Hollywood.  C.dilornia 
Phone;   Hollywood  j-1118 

Date  of  Organization:    1947 

T.  W.  Gate.  Partner 
E.  D.  .McGlone.  Partner 
Walter  Wise,   l\'riter-Director 
Charles  C:ahill,  Production   Manager 

SER\'1CES:  Motion  pictures  in  the  field  of  luinian 
communications:  industrial  relations,  public  rela- 
tions, sales-promotion,  sales  training,  travelogues, 
T\'  productions  and  commercials,  color  stock 
library,  including  extensive  aerial  coverage  of 
many  areas  in  the  U.  S,  .-V.  F.\CILITIES:  16nim 
photographit  equipment,  portable  lighting  equip 
ment,  camera  car,  creative  staff  for  writing,  photo 
graphing,  ilireiiing  :ind  editing. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOFION  PICIURES;  The  Other  Side  of  the 
Mountain,  The  Strongest  Men  Who  Ever  Lived 
(General  Petroleum  Corporation);  Points  East 
(United  Air  Lines),  IV  COMMERCIALS:  Plym 
outh  Dealers,  .McCulloih  Motors  (Slrombcrger, 
LaVene,  Mckenzie), 


it. 

JACK   L.   COPELAND   &    ASSOCIATES 

746  S.  Figueroa  St..  Los  .\ngeles  17.  Calil. 
Phone:   TRinity  6581 

Date  ol  Organization:    19:)3 

Jack   L.  Copeland.  Producer-Director 

John   .\l.  Storines.  Story  Research 

"Fed  \'elas(|uez.  Art  Director 

Elwood  Nitholson.  Director  of  Photography 

Sid  Glenar.  Animator 

Walt  Hanneman,  .\,C,E„  Film  Editor 

Hoyt  CJurtin,  Composer-Conductor 

Nicholas  Carras,   Composer-Conductor 

SER\'ICES;  Scientific,  industrial  and  business  films 
requiring  high  dramatic  value  and  unusual  care 
in  story  development.  F.-\CIL1TIES;  Complete 
equipment  lor  animation,  editing,  music  scoring 
and  sound  dubbing.  35mm  Eastman  Color  and 
Technicolor  photography  and  16mm  photographv. 
both  on  locittions  and  in  the  studio. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PIC:TURES:  Dynamic  Measurement. 
F,ye  to  the  Unknown  (Consolidated  Electrodynam- 
ics Corp.  Public  Relations):  The  Body  laith  the 
Nylon  Heart.  The  Case  for  the  Cord  Body  (E.  I. 
du  Pont  de  Nemours  Dealer  Training  Film  S:  Pub 
lie  Relations):  The  Road  is  Red  (CaHfornia  High- 
way   Safety    Caiuncil— Public    Information). 

OESILU    PRODUCTIONS,    INC. 

846  No.  Cahuenga  Blvd..  Hollvivood  jS.  C:ilif. 
Phone;    HO  9-59H1 

Date   ol   Organization;    .\pril.    1950 

Desi  .\rnaz.  President 

Martin  Leeds,  Exec.  Vice-President 

Edwin   Holly,    Treasurer 

.\rgyle   Nelson.    Vice-President   in   Charge  of 

Production 
Edward   Feldman,    Vice-Pres.   in    Charge   of 

Com' I.  Div. 
Richard   MiiHord.   .Manager.   Com'l  Div. 


SER\ICES;  Complete  production  of  motion  pic- 
tures for  all  uses,  FACILITIES:  Studios.  35mm 
photography,    sound    recording,    editing,    opticals, 

projection  rooms. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  I'lCIflRES:  /  Love  Luiy  (liluw- 
Beirn-Toigo,  Inc.  ami  Young  &  Rubicam);  Our 
Miss  Brooks  (Young  S:  Rubicam);  December  Bride 
(Benton  &  Bowles):  The  Line-Up  (Ted  Bates  & 
Company.  Inc.):  Make  Room  for  Daddy  (Grant 
and  Sullivan.  Stauller.  Colwell  S;  Bavles).  TV 
CO.MMERCIALS:  Raleigh  Cigarettes  (Russell  M. 
Seeds  Co.);  Ford  1  Inniderbird  (J.  Walter  Thomp- 
son Co.):  Texaco,  Frigidaire  (Kudner  .\gency,  Inc); 
Fuller  Paints  (Young  S;  Rubicam,  Inc.);  Parker 
Pen  (Tatham-Laird,  Inc);  Dodge  Motors,  Pet 
Milk    (Gardner  .Ydvertising  Co,). 


PAT   DOWLING   PICTURES 

1056  S.  Robertson  HUd..  Los  .\ngeles  .15.  Calil. 

Phone:    CRestview    I-1G36 

Date  of  Organization:   1940 

Pat  Dowling.  Owner 

Thos.  J.  Stanton.  Production  .Manager 

Rav  H.  I.otkert.  Film  Editor 
SER\ICES:  Production  of  motion  pictures  and 
slidefilms  lor  customers,  and  production  of  edu 
cational  films  for  our  own  account  for  distri- 
bution to  schools.  Editorial  and  sound  work  for 
company-made  films,  F.\C.ILITIES:  Studio,  art 
and  camera  department,  editorial  facilities  and 
equipment  at  above  ;iddrcss. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICI  I'RES:  T.  .S.  A.  Today"  (Inter- 
national Harvester  Caimpany):  "The  Red  l\agon" 
"Livestock  and  .Meat"  (Swift  and  Company): 
"Hawaiian  Soil  Builders"  (Hawaiian  Sugar  Plant- 
ers' .\5sn.):  "Using  Your  Telephone"  (Farmers'  Un- 
derwriters ,\ssn,). 

DUDLEY   PICTURES   CORPORATION 
Dudley   Television   Corporation 
and   Vistarama,    Incorporated 

9908  Santa  .Moima  Blvd..  Beverly  Hills.  t:alif. 
Phone;  CRestview    1-7258  -  BR:idshaw  2-2906 
Branch;  501  Madison  .Ave..  New  York  City 
Foreign  Subsidiaries;   Dudley  Pictures  Interna 
tional  (Panama)  Ltd.;  Dudley  Pictures  Int'i 
(Great  Britain)  Ltd.;  Dudley  Pictures  Corp. 
of  Cuba;  Oceanic  Pictures  Corp. 
Cable  Address:   Dudleypic 
Date  of  Organization;   1947 
Carl  W.  Dudley.  President 
Don   .McNamara.  Executive   Vice-President 
Richard  Goldstone.    I'ice-President— Production 
Bruce  Newberry.   ]' ice-President 
Eugene  H.  Barnes,  Secretary  and  Treasurer 
.Arnold  Belgard.   Herman  Boxer,    [oe   Anson. 

]Vriters 
Alan  Miner,  .\rnold  Belgard.  Basil  Wrangell. 
Directors 
SERVICES:  Industrial,  theatrical,  educational  and 
television  motion  pictures  and  slidefilms.     F.ACILI- 
TIES;    Own    studio,    stage,    lights,    cutting   rooms, 
sound  and  color  production  equipment,  camera,s, 
printing;   color  film  library;   creative  stall. 
RECENT      PRODUCTIONS      AND      SPONSORS 
MOTION  PICTURES:  Arv  to  the  Future    (Gen 
eral  Motors);   The  Right  to  Compete   (.Association 
of  American   Railroads);    The  Days  of  Our  Years 
(Union   Pacific);   Boy  with   a   Knife    (Community 
Chest);    The   Wheel    (Griffin  Wheel  Co.);   Futures 
Unlimited       (Zenith       Plastics).     THE.ATRICAL 
SHORTS:    llVji'e  of  the  Flag,  Fortress  of  Freedom 
(Warner     Brothers);      I'islavision      Visits     Hawaii 
(Paramount);  Assignment   Tanganyika    (Vistarama 
Feature). 


6TH     ANNUAL      PRODUCTION      REVIEW 


127 


IB-  i/f  C3  IM^  ^  C3 


LOS      ANGELES 


JERRY   FAIRBANKS   PRODUCTIONS 
OF   CALIFORNIA 

1330  N.  Vine  St.  and  6052  Sunset  Boulcvanl. 

Hollywood  28.  C:alif. 

I'hone:    IlOllvwood  2  1101 

Branch:  .'>2I1  .North  .Mithi^an  .\\e..  Chita^o,  111. 

Kenneth    Carpenter,    yfjnr^rittnlix'r.    Phone 

WHitehall   1  OI!)ti. 

12  E.  41st.  New  York.  N.V..  Edward  F.  C.ullen. 

representativr.  Phone  .MUrray  Hill  5-3.">61. 

Date  of  Organization:    1929 

ferry  Fairhanks.  President 

Donald  .\.  Dcwar.  I'icePtcsitleiil,  Bus.  Mgr. 

Robert    Scrivner.   SluiJio   Manager 

|ohn  McKennon.  Production  Manager 

Leo  Rosent  rails.  Slor\  and  Creatii'e  Head 
SERX'ICES:  Industrial,  theatrical  and  television 
motion  pictures.  F.VCILITIES:  Full  studio  la 
cilitics:  2  sound  stages:  18  camera  units:  16mm  and 
.Wmm  including  MultiCam  process;  Ifimm.  35mni 
and  magnetic  sound  recording  and  re-recording; 
editing;  animation:  Duoplane  Process:  16mni  X: 
."^Smm  opticals;  fdm  and  music  libraries:  technicid. 
art.  creati\e  and  music  stalls. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  1  ION  IMC  I  IRI-S:  (./,n>/.-,\  Xnc  Look  jo, 
'56  (Chrysler  C:orp.);  doing  Our  Way  (Parke. 
Davis  &  Co.);  They  Seek  Adventure  (Warner 
Bros.);  Story  of  a  Star  (Texas  Company);  W'itti 
This  Ring  (Miller  Brewing  Co.);  Freedom  High 
way  (Greyhound  Corp.);  Forgive  Us  Our  Debts 
(CUNA  .Mutual  Insurance  .Society).  TV  COM- 
MERC:i.\LS;  for  .Mathisson  S:  .Associates  (^filler 
Beer);  D.  P.  Brother  Co.  (Oldsmobilc):  McCann- 
Erickson.   Im.    (Clhrysler):    Pacific    lei.  S;  Tel. 

FILMCRAFT   PRODUCTIONS 

81,")  1    Melrose  .Avenue.   Los  .\ngeles  -16.  Calif. 

Phone:    OLive  3-2436 

D;ite  of   Organi/atic^n:    Jiuie.    19.'>0 

Isidore   I.inclenb:iiuii.  President 

E.  Charles  Straus,    Vice-President 

Fcrcnz  Eodor,  Production  Supennsor 

Norman  Colbert.  Supervising  Editor 
SER\'ICT.S:  Television,  theatrical  and  business 
motion  pictures  in  black  and  white  and  color. 
F.ACll.lTIES:  Sound  stage,  editing  lacilities.  back 
lot  and  complete  technical  equipment  in  every 
detail.  Mobile  units  for  every  location  rec)uire 
ment.  Creative  pl.miiing  department. 
RECENT  PRODUCTIONS  AND  SPONSOKS 
lEl.EVlSlON  FILMS:  You  liet  Your  Life  (De- 
Soto-Plymouth  —  6  years.  .52  each  year  to  end  of 
current  season  May.  1956):  See  Hollywood  with 
l.ouella  Parsons    (National  Sale— 26). 


•3f 


THE  GEORGE   FOX   ORGANIZATION 

I JIIS  Cr.issro.nK  .il  iht    \\.>rlcl 

Hollywood  28.  Calilornia 

Phone:   HO  4-2242 

Date  of  Organization:    1935 

Geo.  S.  Fox.  President 

D.   R.  Fox.   I'ice-President 

Donald  1..  Rothcnberg.  Production  Mgr. 

-Mario  .Mora.  Editorial  Supennsor 
SERVICES:  Sponsored  training,  public  relations, 
consumer  sales  and  religious  films:  tele\ision  com- 
mercials and  features:  F.ACILITIES:  Afajor  studio 
lighting  and  camera  equipment,  tape  and  film  re- 
cording, dubbing  rooms,  nuisic  scoring,  complete 
editing  department,  stage  lacilities,  etc. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MO  i  ION    IMCIIRFS:    ir,-,/,-/v   Ihealrical  timtr,, 


(Los  .Angeles  Times);  Backstage  with  An  I. ink- 
letter  (California  Division  of  Forestry):  Three 
theatrical  trailers  and  ten  TV  spots  (Calilorni:i 
Division  of  Forestry);  Paper-Mate  Pen  (Sales  Film); 
Touch-Plate  Manufacluring  Co.  (Sales  Film). 
lELEVlSION  FILMS;  l.inkleller  and  the  Kids 
(Syndication);  People  Are  Tunny  (Paper-Mate 
Pens  and  Toni  Co.):  Caroline  Leonelli  Show  (Syn- 
dication). 'IV  C:OMMERCI.ALS:  Prom,  Pamper. 
White.  Rain.  Deep  Magic.  Viv.  Sofstyle  Curlers. 
Paper  Mate  Pen.  Wishbone  Salad  Dressing.  IG.A 
CJroccries,  Caroline  Leonetti  Cosmetics. 


GOLDEN  KEY  PRODUCTIONS,  INC. 

1921   Hillhurst.  Hollywood.  C:,ililorni;i 

Phone:   NOrmandy  :i-912l 

Date  of  Inccjrporation:  December.  1953. 

Dr.  Gene  Spiller.  President.  In  charge  of  pro- 
duction 

Charles  S.  Da\'is.   Vice-President— Sales 

Ruth  Spiller.  .Audio-Visual  Librarian  Ijilm  dis- 
tribution) 

SERVKTS:  Production  of  films  Irom  script  to 
screen.  Specializing  in  documentary,  training  and 
industrial  films  on  scientific,  technological,  agri- 
cultural, and  nutritional  subjects.  FACILITIES: 
.Animation,  titles,  miniature  sets.  Special  equip- 
ment for  micro  and  macrophotography.  C^utting 
rooms.  Complete  equipment  owned  lor  production 
of  16mm  films.  Si:cge.  Film  distribution  depart- 
ment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  1  lO.N  I'lCl  URES:  Harnessing  Xaluies  Vita- 
mins (Schill  Laboratories.  Jersey  City);  Stone 
Ciround  Flour  (Lee  Engineering  Co..  Milwaukee); 
.4  Story  of  Whole  Grain  Breads  —  new  edition 
(Oroweat  Baking  Co..  L.  A.);  Tlie  Cotton's  Bakery. 
The  Mrs.  liaird's  Bakery  (Baker  Perkins.  Saginaw. 
Mich.):  The  Fountain  of  Youth  (Portable  .Alumi- 
num Irrigation.  Vista,  C;alif.):  The  Wonders  of  the 
Wheal  Kernel  (not  sponsored):  Date  Culture 
(Covalda  Date  Co.).  SLlDEFll-MS:  Our  Greatest 
Wealth    (Haseltine  Co.   L.  A.). 


•H- 


GRAPHIC   FILMS   CORPORATION 

1618  N.  Las  Palmas  .Ave.,  Holhwood  28.  C;ilil. 
Phone:    HOIhivood  7-2191 

Date  ol  Organization:    1941 

Lester  No\tos.  President 
William  B.  Hale.  Vice-President 

lulius  Berlfein.  Secretary-Treasurer 

\l  C»iella.  Production  Manager 
Jeff   Meisser.   Sales  Representative 

SERVICES:  Production  of  animated  and  live  ai 
tion  films  for  industrv  ancf  government.  Design 
and  publication  of  boctklets.  brochures  and  visual 
])resentations.  FACILITIES:  .Animation  depart 
ment  including  stand  for  I6nim  and  35mm:  35mm 
Bell  &:  Howell  Standard  camera;  Hi  iL-  35min  .Arri 
flex  camera;  16  &  35nun  Mo\iolas;  cutting  and 
screening  rooms;  pcrnKoient  ;inim;ttion  ;ind  Viw 
action  st;itis. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICIURES:  Report  on  Smog  (Stan 
ford  Research  Institute):  Qiialily  Control  (L'.S. 
Airforce);  Progress  Report  (.Marcjuardt  .Aircraft); 
Company  of  California  (L'nion  Oil).  I  \'  CO.M- 
.MERC1.A1.S:  .Vniniaied  subjects  lor  .Mayi;ig.  Pure 
Oil.  Kellogg  (Leo  Burnett),  and  Union  Oil  (Young 
It  Rubicam). 


The   Jam    Handy   Organization,   Inc. 

1102   Rnl:^<u...)cl    I'l.u..    II.,I1\u,,.h1  JS.  ( ;.ililorni.i. 
Phone:    lll'.mpstead    5809.    Ser\ice    ollice.    not 
\;dcs.  MeUin   B;issett.  Production. 

(see  cotnj)!c'Ic-  listing  in  Detroit,   Mich.  ;M'ea) 


PAUL   HOEFLER    PRODUCTIONS 

7934   Santa    .Monica    houleiard. 
Los  .-Xngcles  46,  C:alifornia 

Date  of  Organization:   1939 

Paul  L.  Hoeller.  President 

F.  .M.  Bennett.  Vice-President 

Ruby  Newstrand.  Secretary-Treasurer 

SERVICES:  35mm  and  16mm  color-sound  films  on 
:i  world-wide  basis.  FACIEI  LIES:  Camera  equip- 
ment (Mitchell.  Bell  it  Howell)  sound  truck;  studio 
lighting. 

MOl  ION  PIC;TI'RES:  British  Columbia  (Stand- 
ard (Jil  C:o.  of  British  Oilumbia):  .ifrican  Journey 
(Standard  Oil  Co.  of  C:alifornia);  The  Tuna  Story 
(Bre:ist  O'Chickcn  Tuna  Company).  (Only  1955 
production  references  submitted.) 

MERCURY  INTERNATIONAL  PICTURES,  INC. 

hill  I    S.rnl.i   MwiiN.i    lihil.    Il.ilhvvocjcl  38. 
Phone:    HOIlvw.iocI   5  IHII 

Date  ol  Organization:    1948 

v.   E.   Ellsworth.  President 

David  I..  Monohan.   Vice-President 

(...   C.   C;able,  Secretary 

S1;R\  K:tS:  Creatirm  and  production  of  feature 
motion  pictures.  F\'  commercials,  industrial  films, 
sound  slidefilms.  For  industry,  public,  civic  organi- 
zations. Script  to  finished  films.  16  and  35inm. 
color  and  black  and  white.  Animation,  title  work, 
story  board  creation,  scene  design  and  set  con- 
struction, niockups.  miniatures,  special  effects, 
negittive  and  positive  cutting.  F.ACILITIES: 
Studio,  sound  stage.  16  and  35  mm  Mitchells,  I6mm 
Cine-Special.  Interior  and  exterior  production. 
\rt  department,  creative  writing.  16  and  35mm 
projection.  35mm  interlock.  Cutting  rooms,  still 
photo  department,  dressing  and  makeup  rooms,  ad- 
joining mixing  iind  narrator's  booths.  35mni 
sound  recording.  Rehearsal  facilities.  .Arc  and 
incandescent  lighting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  "Paris  Follies  of  19}6" 
(Allied  Artists).  TELE\'ISION  FILM:  "Frank 
Fontaine's  Showtime"  and  "Tim  McCoy."  TELE- 
\lSION  COMMERCIALS:  Paper-Mate  Pens,  Kel- 
logg Cereals,  Purex  Corp..  Helene  Curtis  Indus- 
tries. Motorola.  Pictsweet.  Albers,  Sof-Set,  Mars 
Candy,  Lava  Soap,  Carnation  Co.,  International 
Harvester,  Pillsbury,  Zee  Products,  Dri-Mist.  etc, 
(Oniv  1955  references  submitted) 

Mode-Art   Pictures,   Inc. 

6063  Sunset   Boulevard.   Holhwood  38.  California 
(.see  complete  listing  in  Pittsburgh.  Pa.  area) 

MOTION  PICTURES  FOR  INDUSTRY 

2543  Kelton   Aienuc.  Los   Angeles  64,  Calif. 
Phone:    BRighion   0-4757 

Date   of   Organization:    .August   6,    1944 

Harry  O.   Hoyt,   President  Treasurer 
Dean  Wright,  Sales  .Manager 
Fr;tnk   Ragsdale,  Production  Manager 
Edward  Gould,  Editorial  Supervisor 
SERA'ICE:  Motion  pictures,  cimnnercial  television 
advertising  and  short  spots  with  animation,   edu- 
cational   films   for   schools,   religious   films,    public 
relations    with    accent    on     use    of    films.    Script 
prei)aration  a  specialty.     FACILITIES:    F'irst  call 
on  studio   with   complete   ."i'>   .'t    lOinm    kicilities. 
RECENT      PRODUCTIONS      AND      SPONSORS 
.MOIION      PIC:FURES:      .Mainslreel      Undersea 
(knights  ol   Columbus);    Water  Resources    (Caim- 
monwealth  Development  Corporation);  Honeybee, 
Bees  anil   Their  Habits.   Apiculture    (Educational 
Films  ^   DisiriliuK  il  i)\    \llen-Moore). 


(LISTINGS    CONTINUE    ON     PAGE     130) 


128 


BUSINESS     SCREEN     MAGAZINI 


•  • • .  since 


•  •  •  the  name  of 


has  been  synonymous  ivith 


hundreds  of  recomnu 
like  these  . . . 


The  OLDEST  16mm  Film  Laboratory 
is  now  first  with  the  NEWEST/ 

Hollywood  Film  ofFers  the  newest  facilities 
in  the  16mm  field,  with  advanced  methods  and 
special  equipment  that  enable  us  to  offer 
quality  and  service  unequalled  anywhere. 
Included  among  our  new  editing  services  are 
zero  cuts  and  variable  length  dissolves  from 
12  to  96  frames  to  provide  perfect  fades  and 
dissolves,  without  cutting  the  original  scene. 


COMPLETE  IBmni  Laboratory  Service, 

•  Reduction  and  Contact  Printing 

•  Negative  Developing  and 

Reversal   Processing 

•  Release  Prints  in  Color  or 

Black-and-white 

•  Kodachrome  Duplicating 

•  Shipping  &  Receiving  Service 

•  Free  Projection  Service 

•  Free  Editing  Rooms  and 

Storage  Vaults 


1 944 -The     quollly     of 

your    printing    is    superior 

°u    to  anything  we  hove  been 

able  to  get  from  any  other 


I  ^^^  —  Our  association  since 
1927  has  been  a  great  satis- 
faction. Your  courtesy  and 
friendliness  have  made  it  o 
distinct  pleasure  to  do  business 
with  you  . . . 


I  UuU  —  Compliments  on  the  very 
fine  laboratory  work  and  perfect 
color  prints  of  our  recent  color 
production,  "Flying  with  Arthur 
Godfrey."  The  400th  color  print 
hod  the  some  sparkling  quolity  os 
the  first  print . . . 


The  Oldest  a>2d  Most  Experienced  16mm  Film  Laboratory 


NUMBER     1 


VOLUME     17 


195  6 


129 


it*f 


•H- 


LOS     ANGELES 


NEW   WORLD   PRODUCTIONS 

1327S  Ventura   Hhd.,  North   Hollvwoocl.  Calif. 

Phones:  ST.  7-1)071 

Branches:    221    N.    Glenwood   St..    I'eoriii.    lUi- 

iiois.    .SVi/<-«.    19   West    12lh    Street.    New    York. 

N.  Y.,  P.  Rohinson.  Snies.  Statler  Bhls..  Boston. 

Mass.,  N.W.  Riisso,  Sales.  6011   .tSth  St..  N.E. 

Seattle,  G.  Newton,  Sales. 

Date  of  Organization:   1939 

Ted  Robinson,  in  Charge  of  Prnilmlioti 

Tom  Atkins,  Production   Manager 

Phil    Robinson.   Director 

.\rt  Moore,  .-inimalion  Director 

Sterling  Barnett.  Head  Camera  Dijtinhnenl 

Jack  Johnston.   Camera 

Robert  Hemniig.  Camera 

Loren  Steadinan,   Technical  Director 

SERVICES:  I6mm  &  35mm  motion  pictures  k 
sound  slidefilms.  Live  action.  .Animated  car- 
toons. Documentary',  industrial  &  feature  films. 
F.\C1L1T1ES:  Studio,  camera  and  lighting  equip- 
ment. .\nimation  department,  creative  staff. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  l'K:irRES:  .S/(</  ISiiilds  the  IIci/. 
(Bethlehem  Pacific  Coast  Steel);  Sature's  Resenmt 
(Johnston  Pump  Co.):  -2-f  Hours"  (.Amalgamated 
Meat  Cutters  Union):  "\ike"  (Douglas  .\ircraft); 
"Nobel  Prize"    (TV-Documentary). 

PARTHENON   PICTURES 

2625  Temple  St..  H..lh»<"ul  W.  Calif. 

Phone:   DUnkirk  5-3911 

Date  of  Organization:  1954. 

Eastern  Production  Office:  11  West  42nd  Street. 

New  York 
Charles  Palmer.  Exec.  Producer 
John  E.  R.  McDougall.  .■I.(.(oc.  Producer  ir 

Senior  Director 
Jack  Meakin,  Assoc.  Producer  &  Music  Director 
Ted    (W.  T.)   Palmer,  Gen.  Manager 
Norman  K.  Doyle.  Production  Manager 
Robert  J.  Martin.  Senior  Camera   55mm 
Pete  Kalian,  .Senior  Camera  16mm 
Banks  Murray,  Sta§  U'rilerDirector 
Don  Livingston.  Staff   U'rilerDirector 
Sara   Farnsworth,   Senior   Researcher 

SERVICES:  Documentary  films  for  business.  (No 
TV  Series  or  commercials).  Theatrical  production 
under  Lasky-Parthenon  title.  F.\CILITIES:  Own 
sound  stage  (main  stage  90'  x  100'  x  26'  headroom); 
Insert  Stage;  attached  lot  lor  quick  pickup  ex- 
teriors; ofhce  building  and  projection  rooms  at- 
tached. Standard  camera,  sound,  editorial,  and 
projection  equipment,  16mm  and  35mm.  .\ccess 
to  all  Hollywood  resources. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICIL'RES:  ".Man  With  .!  Thou^iind 
Hands'  (Int'l  Harvester  Co.);  "Tools  of  Tel- 
ephony" (Western  Electric  Co.);  "A  Hotel  is  Born" 
(Hilton  Hotels);  "Holiday  for  Bands"  (Lasky-Par- 
thenon theatrical):  "Inside  That  Envelope"  (Conn. 
Gen.  Life  Ins.  Co.).  IN  PRODUCTION:  Kaiser 
.\luniinum.  Standard  Oil  Co.  of  Calif. 


45"  ihis  symbol,  appearing  over  a 
producer's  listing,  indicates  display  adver- 
tising accepted  lor  publiiation  in  this  issue. 
Please  refer  to  it  for  additional  :ind  useful 
reference  data. 


POLARIS   PICTURES,   INC. 

58">9   W.     I  luul   StTKl.    l.ov     \iii;eks   36.   Calif. 

IMi.iiK-:    Wl-.bster  S-21H1 

Branch  Ollices:   520   Fifth  .\ve..   New  York  22. 

N.Y.,    Phone:    MUrray    Hill    2-5844.    2825    W. 

64th  St..  .Seattle.,  Wash..   Phone:   Sunset  6039. 

Date  of  Organization:    1946 

Perry  King.  President 

V.  R.  Barnum.  Secreta}y-Treasurer 

\Villiam  J.  Clibson,  Production   Manager 

.\rt  Scott,  Director  of  Animation 

Curt  Roberts,  .Account  Producer 

Carl  N.  Brewster.  Account  Producer 
SERMCES:    Motion    pictures.    16mni    and    35mm, 
and    slidefilms    for    advertising,    public    relations, 
training   and    television.     F.ACILITIES:    Live    ac- 
tion and  aniinaticm  production. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  The  Priceless  Component 
(Hughes  .\ircraft  Co.):  Highlights  of  J93?  High, 
Tie  i~  Jump  (Southern  California  Edison  Co.); 
Operating  Room  Procedures.  .4  Charm  For  Katy 
(U.  S.  .Mr  Force). 


4e- 

ROCKET   PICTURES, 


INC. 


Reid   H.  Ray  Film   Industries,   Inc. 

8762  Holloway  Drive.   Los  .Angeles.  Calif.  Phone: 
CRcst\iew  1-4080. 
(see  complete  listing  in  St.  Paul  area) 


ROLAND   REED   PRODUCTIONS,   INC. 

650  No.  Bronson  A\e..  Los  .\ngeles  4.  Calif. 
Phone:    HOUywood    9-8321 
Date  of  Incorporation:   February,   1947 
Sales   Offices:    521    Fifth  .Ave.,   New   York   City. 
Phone  MUrray  Hill  2-8541.  Hampton  Howard. 
Russ    Raycroft.    Vice-Presidents.    716    N.    Rush 
St.,  Chicago.  Phone:   DElaware  7-0903.  Burton 
Neugerger,  Jay  Norman,  Vice-Presidents. 

Ronald  D.  Reed,  President 
Guy  V.  Thayer,  Jr.,  Executive  Vice-President 
Frank  Bibas,  VicePres.  In  Charge  Production 
George  Faust,   Vice-Pres.  In   Charge  Sales 
James  G.  Fay,  Secretary  i-  Treasurer 
SERVICES:  Creating  story  outlines,  writing,  com- 
plete production.     FACILITIES:  studio  facilities, 
equipment   for   locations,   laboratory   facilities   for 
both  production  and  prints. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOIION  PlCrURES:  Chain  Reaction  (.\meri- 
can  Transit  .Assn.):  Dairns  Early  Light  and  Spring- 
house  on  Wheels  (Westinghouse  Electric  Supply); 
His  Way.  His  Word  -  three  half  hour  religious 
films,    (Catchings-Denker  Corp.). 


RIVIERA   PRODUCTIONS 

1715  \i.i  tl  Prado,  Rccloncl.i  Be:ich.  California 

Phone:   FRontier  5-4592 

Date  of  Organization:    1950 

F.  \V.  Z;ns.  Executive  Producer 

Lionel  Grover.  Associate  Prod.,  Dir.  Photo 

Joe  Tomchak,  JVriter 

Jack  Kelly,  .-Issociate  Prod. 

Bert  Hunt,  Sales  .Mgr. 
SERVICES:    .Motion  picture   film  production   and 
sound  recording    I6mm   S,:   35mm.     F.ACILITIES: 
Executive  office;  studios:  cutting  rooms;  projection; 
sc:)iuid  recording. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  P1C;1URES:  Background  For  Living 
(Davidson  Plywood  it  Lumber  Co.):  The  Tile 
With  A  Difference  (Vikon  Tile  Corporation); 
Mr.  Martin's  Xew  Emfdoyee  (Hiebert  Manufac- 
turing Co.);  Breezing  Along  The  Bay  (Ford  Deal- 
ers); Jeu'cl  of  Southern  California  (City  of  Redon- 
do  Beach).  TV  CO.MMERCIALS:  Garbage  Dis- 
posers (National  Disposers);  Vee-Nol  Paint  (Plas 
Kem  Corp);    DMiomite    1  ools    (.Millers  Falls  Co.). 


6108  .S:inla  .Moiuci  BUcl..  llolKuuod  38.  Calif. 

Phone:   Hollywood  7-7131 

Date  ol   Organization:    1943 

Dick  Westen.  President.  Gen.  Mgr. 

Harlow   Wilcox.  V.  P..  Treas. 

Don   B,irtelli,  Production  Manager 

Courtney  Anderson,  Creative  Director 

K;iy  Shaffer,  Ass't.  to  Pres. 
SERVICES:  Counselors,  creators  and  producers 
of  visual  programs  used  by  business  and  industry 
for  personnel  training,  public  relations,  indoc 
trination  of  personnel,  consumer  selling,  sales 
training.  FACILITIES:  Shooting  stage,  sound 
recording,  art  and  animation,  creative  writing 
stall,  camera  department,  editing. 
rTcENT  PRODUCTIONS  AND  SPONSORS 
.MOllON  i'lCll'RE:  llrat  Treating  Cartridge 
Cases  (Norris  I  liermador  Corp.).  SOUND 
SLIDEFILMS:  The  Choice  Is  Yours  (Independent 
Order  of  Foresters);  Its  Up  to  You  (General  Con- 
trols Co.);  Happy  Anni-versary  (Abundavita  Cor- 
poration); Your  Market  (Union  Oil  Co.);  Keep 
Them  Sati.ified  (Farmers  Insurance  Group);  Aqua 
.-immonia    (Brea  Chemicals,   Inc.). 


FREDERICK   K.   ROCKETT   CO. 

(;063  Siuiset  Blvd.,  Holly\v<x>d,  California 

Phone:  HO  4-3183 

Date  of  Organization:    1925 

Frederick  K.  Rockett.  General  Manager 

Alfred  Higgins.  Production  .Manager 

Eric  Strutt.  Script  Defmrlment 

Paul   Lord.  Editorial  Department 

Jay  .Adams,  Camera  Department 

Jerome  Lipari,  Stage  Manager 
SERVICES:  The  production  of  motion  pictures 
and  slidefilms.  F.ACILITIES;  Complete  16mm 
and  35mm  camera  equipment.  Trick  and  effects 
camera  department.  Large  sound  proofed  stage. 
Western  Electric  sound  recording  equipment  and 
truck.  Modernly  equipped  cutting  rooms.  Location 
trucks.  Preview  theatre.  Full  lime  staffs.  -Art 
Department.  .\n  affiliated  animaticm  company. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  Report  to  Employees 
(Kaiser  Steel  Corporation);  ,irizona.  Its  Natural 
Resources  (Phelps,  Dodge  Corporation);  Partners 
in  Progress  (Richfield  Oil  Corporation);  Submarine 
Noise  Reduction  (U.  S.  Navy);  Lakewood  Learns 
to  Live.  Dick  Wakes  Up  (American  Automobile  j^ 
.Assn.);  The  Big  Pay  OfJ,  Every  Day  Is  Ladies'  Day. 
How  an  Oil  Field  Works,  Harvest  Time,  Wild 
Flowers  of  the  West  (Richfield  Oil  Corporation); 
Automotive  Storage  Batteries  (U.S.  Na\7);  Great 
Churches  of  the  West  (Hixson-Jorgensen  .Adv.). 
SLIDEFILMS:  Lesson  Number  Two  (Cannon  Elcc 
trie  Co.).  TV  COMMERCIALS:  Don  Wilson 
(Don  Wilson).  jl 

^  I 

SCREENCRAFT    ENTERPRISES,    INC.  |j 

,SI71)  .McliosL  A\e..  l.o^  Aii^eks  4b.  Calil.  •' 

Phone:  OLive  3-4460 

Branch  Office:   903  C;orbett   Bldg.,   Portland  4, 

Oregon. 

Date  ol  Organization:    M:iy  7,   1953 

.\rthur    .\.    Jacobs.    Pre.'.idenI 

Paul  -\.    Jacobs.   Vice-President 

Richard  Cunha.  Secretary-Treasurer,  In  Chai . 

of  Prodnition. 

Sherwin  Cazanov.  Production  Manager 

David  Newhousc.  Head  of  Editorial  Dept. 


130 


BUSINESS     SCREEN     MAGAZINE 


J 


SERVICES:  Complete  motion  picture  production 
service  in  16mm  and  35mm  for  theatrical,  indus- 
trial and  TV  release.  TV  spots.  F.\CILITIES: 
Completely  equipped  sound  stage,  cameras,  lights. 
sound  recording  equipment,  editing  rooms  with 
16mm  and  35mm  Moviolas.  Ifimm  and  35mm 
projection  facilities  all  in  modern  building.  Fully 
equipped  Dodge  panel  truck  for  location  work. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  The  Sled  Test.  The  XC. 
1}2.  Qim/i/v  Assurance.  The  RB/Ii-66  Annual  Re- 
port (Douglas  Aircraft  Co.).  TV  FILMS:  The 
Powerland  Story   (Pacific  Power  &  Light  Co.). 

it. 

THE   CHARLES   E.   SKINNER 
PRODUCTIONS,   INC. 

6226  Yucca  Simc.  HollvwDod  28.  California 

Phone:    HO  2-6555 

Date  of  Organization:   1951 

Branch  Office:    16011  Broadway,    .New  York    H*. 
N.  Y.  CI   6-6915 

Charles  E.  Skinner.  President.  Executive  Pro- 
ducer-Director 

Raymond  J.  Rand,  General  Manager,  Associate 
Producer 

Nelson   Gidding.  Story  Editor 

.\lbert  Kelley.  .-issociate  Producer 

Eddie  Dew.  .Alan  Crosland,  Jr,,  Charles  D.  Liv- 
ingstone, Directors 

.Arnold  Daly.  .Sales  .Manager 
SERVICES:  Public  relations,  public  and  sales  in- 
fluence, personnel  and  sales  training,  documen- 
tary films  and  slidefilms.  Historical  and  religious 
films  (theatrical  and  non-theatrical),  dramatic 
and  ad\enture  films  for  TV.  Commercial  TV  spots. 
F.ACILITIES:  General  sound  studios  in  Holly- 
wood. Production  facilities  available  in  New 
York,  Miami,  Montreal,  and  Canada  as  well  as 
trained  production  crews  for  loc:iiion  work  any- 
where. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  The  Tratju  Department 
Story  (New  York  Telephone  Co.);  Now  You  Can 
Dial,  Dialing  Tips  (American  Tel.  S:  Tel.  Co.): 
No  Room  at  the  Inn— Story  of  the  Nativity.  (Gard- 
ner .Agency  for  Goodyear  Tire  &  Rubber  Co.);  also 
producing  theatrical  features  &  short  subjects.  TV 
COMMERCIALS:  for  Wherry,  Baker  S:  Tilden, 
Inc.,  Agency  for  The  Quaker  Oats  Company,  TV 
SHOW'S:  Sergeant  Preston  of  the  Yukon  (on  CBS 
for  the  Quaker  Oats  Co.). 


Real  Facts  for  Sponsors 

— efideuce  oj  good  faith 

•^  The  detailed  listings  given  specializing 
producers  of  business  motion  pictures  and 
slidefilms  furnish  the  buyer  of  sight/sound 
media  with  solid  e\idence  regarding  any 
prospective  supplier.  Listing  data  requests 
emphasized  the  need  for  both  film  and 
sponsor  references  and  it  is  this  area  of 
each  listing  which  indicates  the  recent  ex- 
perience of  each  listed  company. 

While  TV  commercials  are  growing  in 
volume  and  production  quality,  these 
were  not  considered  as  sufficient  evidence 
by  themselves  of  recent  experience  with 
longer  films,  either  for  business  purposes 
or  television  use.  Producers  not  listed  in 
these  pages  ha\e  either  failed  to  comply 
with  minimum  references  (minimum  of 
three  requests)  or  could  not  supply  such 
data  to  qualify  for  a  listing  in  these  pages. 


•5f 

JOHN   SUTHERLAND   PRODUCTIONS,    INC. 

2(11  No.  Uccideiu.d  Uhd..  Los  Angeles  26,  Calif. 

Phone:    DUnkirk  8-5121 

Date  of   Organization:    1943 

33  E:ist  48th  Street.  New  York  17.  New  York 

Phone:    PLaza  5-1875 

John  E.  Sutherland.  President.  Gen.  Mgr., 
Writer,   Producer 

Ross  M.  Sutherland,  Exec.  Vice-President 

Dale    -Armstrong.    Vice-President 

True  Boardraan.  Writer  and  Associate  Producer 

George  Gordon,  Director,  Animation 

Carl  Urbano,  Director,  Animation 

Howard    Roessel,   Production   Manager, 
Live-Action 

Earl  Jonas,  Production  .Manager,  Animation. 
SER\'1CES:  Complete  production  of  live-action 
and  animation  films  from  research  and  script 
through  release  printing,  F.ACILITIES:  Studio, 
office  buildings  and  other  buildings  to  house  the 
following:  .Animation  unit  complete  through  cam- 
era; .Sound  stage,  flats,  electrical  equipment,  mill 
and  equipment,  paint  shop,  etc.;  cutting  rooms, 
completeh  equipped;  latest  magnetic  sound  re- 
cording etpiipment:  projection  theatre  equipped 
for  35  H:  Kimiii. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTRIN  PICTURES:  liehind  Your  Telephone 
Bill  (American  Tel.  &  Tel.  Co.);  The  Dragon  Slay- 
er, Spray's  The  Thing  (E.  I.  du  Pont  de  Nemours 
&  Co.):  Meet  Mrs.  Swenson  (General  Electric  Co.); 
The  Conservation  Story  (Richfield  Oil  Corp.); 
Tops  in  Transmissions  (General  Motors  Corp.); 
The  Rising  Tide  (Union  Carbide  &  Carbon  Co.); 
Beauty  with  Brains  (General  Electric  Co.);  The 
Living  Circle,  Bananas?  Si,  Senor  (United  Fruit 
Co.);  Working  Dollars  (New  Y'ork  Stock  Exchange). 
TV  COMMERCIALS:  Lucky  Strike,  Delsev  Tissue, 
Kool-Shake,  Zerone-Zerex,  .\jax.  Mcadowgold  Ice 
Cream. 


TELEPIX   CORPORATION 

1515  N.  Western  .Ave..  Hollywood.  Calif. 

Phone:    Hollywood    4-7391 

Date    of   Organization:    1949 

Robert  P.  Newman,  President 

Martin    Weiner,    Vice-President 

Pat  Shields,  In  Charge  of  Production 

Lewis  Lane,  Sound  Department 
SERMCES:  Producing  film  commercials:  indus- 
trial and  commercial  films;  slidefilms;  sound  re- 
cording: studio  rental,  F.ACILITIES:  Shooting 
stage  50'  x  95';  complete  .sound  facilities,  17i^^  x 
35mm;  cutting  rooms,  animation  department, 
make-up  rooms.  -\11  services  housed  in  Telepix 
Building. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOI  ION  PICIT'RES:  Tom  Harmon  Shopsmith 
Series  (.Magna  Engineering);  Operation  Hot  Box 
(Spring  Packing  Corp.).  Only  references  submitted. 

UPA   PICTURES,   INC.  ^^ 

4440  Lakeside  Drive.  nurb;uik.  C.ilif. 
Phone:  THornwall  2-7171 
Stephen  Bosustow.  President 
Robert  Cannon.  Vice-President— Burbank 
Chas.  D.  McCormick,  Vice-Pres.-UPA-N.  Y. 
Ernest  Scanlon,  Vice-President-Treasurer 
J.  L.  Kiuifman,  Director  Adv.lSales  Promotion 
Herb  Klynn,  Exec.  Production-Mgr.  Burbank 
Charlotte  Gilbert,  Merchandising  Mgr. 
Maxine  Davis,  Secretary 
SERVICES:  .Animated  and  cartoon  films,  short  sub- 
jects   (Educational,  entertainment,   and  industrial 
films),  .Also  tele\ision  spot  announcement  commer- 
cials.    F.ACILITIES:  Complete  studios  in  Burbank 
and  in  New  Y'ork   (latter  at  670  Fifth  .Avenue). 
RECENT      PRODUCTIONS      AND      SPONSORS 
MOTION    P1C:TURES:    Sappy   Homien,    (Ameri- 


can Cancer  .Society);  Magoo  Makes  News  (Colum- 
bia Pictures  Corp.);  (Douglas  .Aircraft  Corp.);  Bor- 
den's Richroast  Coffee  (Borden's  Company):  Piel's 
Beer   (Piel  Brewery,  N.  Y'.— Y'&R  .Agency). 

WILDING   PICTURE   PRODUCTIONS,    INC. 

5981  \'enice  Boule\;n'cI.  Hollywood 

Phone:  WEbster  8-0183 

John  Oser.  in  charge 
F.ACILITIES:  Sales  and  administrative  offices, 
sound  stage,  screening  room;  all  other  equipment 
for  motion  picture  production.  For  detailed  de- 
scription of  other  facilities  and  services  see  listing 
in  the  Chicago  Area. 


^4. 
/v 

RAPHAEL   G.   WOLFF   STUDIOS,   INC. 

5631   Hollywood  Blvd.,  Hollyyvood  28.  Calif. 
Phone;   HOUyivood  7-6126 

National  Representatives 
New   York:    Dicran  Nahigian,   330   Park   .Avenue. 

Phone:    PLaza  5-5386, 
C:hicago:    Carl    Wester,    2103    Orrington    .Avenue, 

Evanston,  III.  Phone:   D.Avis  8-7236. 
Detroit:   Harold  R.  Troy,   19741   James  Couzens 
Highway.  Phone:   BRoadway  3-6020. 
Date  of  Organization;  1930 
Raphael  G.  Wolff,  President  and   Treasurer 
MacDonald  MacPherson,   Vice-President. 

Executive  Director  Creative  Department 
Sally  Assin,  Executive  Secretary 
Alfred  Vaughan.  Director  of  Public  Relations 
Wallace  B.  Stanford,  Jr.,  Assistant  to  President 
.Arthur  VV^  Treutelaar,  Exec,  Studio  Super-visor 
David  Lurie,  Exec,  Editorial  Department 
James  Moore,  Supennsor,  Director 
Richard  H.  Blundell.  Mgr.  .inimation  Depl. 
Hoyt  Curtin.  Musical  Director 
SERVICES:    Sales   promotion,   industrial,   training 
and  institutional  motion  pictures,  sound  and  color; 
television   programs  and   commercials.       F.ACILI- 
TIES: Stages  and  complete  production   facilities; 
lighting  equipment,  generators,  cameras  on  mobile 
units  for  nationwide  production;  permanent  staff 
of  editing,  animation,  anistration,  music  and  cre- 
ative  personnel.   Stereo   motion    picture   cameras, 
16mm  and  35mm,  for  3-dimensional  films, 
RECENT      PRODUCTIONS      AND      SPONSORS 
MOTfON     PK:rURES:     -This    is    Automation" 
(General    Electric    Compain);    "Designed    To    Go 
Places"   (International  Paper  Company)  "Three  To 
Get  Ready"   (.American  Meat  Institute);  "The  Ford 
People"  and  "Continental"    (Ford  Motor  Compa- 
ny); "The  Modern  Way  To  Weed  Control"   (Pacif- 
ic Coast  Borax  Company):  "The  Pulse  of  Automa- 
tion"   (Meletron  Corporation). 

NORMAN  WRIGHT  PRODUCTIONS,   INC. 

8414  Melrose  .Avenue,  Holl\T\ood  46,  California 

Phone:   OLive  3-4292 

Date  of  Organization:    1948 

Norman  Wright,  President 

C.  M.  Wright,  Secretary-Treasurer 

Bill  Deming,    Vice-President  —  Sales 

Glen  W.  Scott,  Director  of  .-Inimation 

Hal   Geer.   Editorial   Suften'isor 

kenneth    Homer,    Comptroller 

Gilbert  Wright,  Creative  Planning 

Howard  Se\ere,  Production  Ass't. 

Errol  Grey,  I'ice-President  —  Production 
SER\'ICES:  Creative  planning  and  production  of 
business,  television,  government  and  theatrical 
motion  pictures  in  black  and  white  and  color. 
F.ACILI'TIES;  Mobile  filming  and  sound  equip- 
ment, trucks  and  facilities  for  location. 
RECENT  PRODUCTIONS  AND  SPONSORS 
M(n  ION  PlC:  I  URES:  "A  Family  Matter"  (Pepsi- 

(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


6TH     ANNUAL     PRODUCTION      REVIEW 


131 


METROPOLITAN   LOS  ANGELES: 


NORMAN    WRIGHT    PRODUCTIONS: 

Cola  (;()in|jan\):  ■■.///  Oiwr  The  iVoiIil  and  TIdii 
It"  (HuRhfs  J  ool  C^o.);  "The  Submersible  Story" 
(Byron  Jackson  Co.):  "Idaho  and  Its  Xatural  Re 
sources"  (The  Ridifickl  Oil  Co.):  Elements  of  U\ 
drauUc  Tract uriui^"  (Halliburion  Oil  Well  Ct 
nicntins  Co.):  "Ktiudson  Story"  (Knudson  Cream 
erv):  -fO  Episodes  Howdy  Doody  Comics  (N.itional 
Rroadiastini;  Co.). 


!«-  jy  d  !«-  Af  CI 


PACIFIC      NORTHWEST 


Oregon 
Screencraft  Enterprises,  Inc. 

yi)3  Corbett  Bldg.,  Portlund  i.  Ore. 

Washington 
New   World   Productions 

6011    38th   St..    N.    E.    .Seattle,    Wash.    G.    Newton, 
(see  complete  listing  in  North  Holh-wood  area) 

NORTHWEST  MOTION  PICTURES 

1716  Thirtieth  .Avenue  West.  .Seattle  99.  Wash. 

Phone:  G.Vrfield  6391 

Date  of  Organization:   1927 

Ray    Paulsen,   President 

Edna  C.  Paulsen,   Vice-President 
SERVICE:   Motion  pictures,   16  Xr  35mm,  b/w  or 
color.     F.\CIL1TIES:  35nim  recording,  animation, 
tape  recording,  studio  production.  li\e  music  ]>ro- 
duction.  aiidio-\  isual  equijjment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  DeWall  Saws  in  the  War 
Program,  Xew  Cutting  Methods  in  Mass  Constriir- 
tion  (DeWalt.  Inc.);  Dress  Rehearsal  (House  of 
Leon):  Phase  Microscopy  of  \ormal  Living  Blood 
(University  of  Washington);  Better  Feeds  for  Mod- 
ern  Farming    (Washington   Coop  Farmers  Assn.). 

Polaris  Pictures,  Inc. 

2826  West  6-lth  Street,  Seattle.  'Washington.  Phone: 
SUnset  6039. 
(see  complete  listing  in  Los  Angeles  area) 

RARIG   MOTION   PICTURE   CO. 

5510-14  University  \\',t\.  Si;ittle  5,  Washington 

Phone:    Kenwood  0707 

Date  of  Organization:   1927 

Max  H.  Rarig,  President  and  General  Manager 

Edith  A.  Rarig,   Vice-President 

Dorothea  Peters,  Secretary 

James  H.  Lawless.  Production  Manager 

(irace  Vinbarger.  Artist  b-  Animation 

Ralph  Umbarger.  Director  of  Pliotography 

Grace  Turner.  Art  Director 

Joe  F.  Nelson,  Editor-in-Chief 
SERVICES:  Public  relations,  sales  promotion  and 
training  films.  TV  programs  and  commercials. 
Finishing  department  services  include:  editing, 
narration,  writing,  recording,  art  and  animation, 
music  underscoring.  F.\CILITIES:  I6mm  photo 
graphic  and  editing  equipment,  lighting.  Western 
Electric  magnetic  recording,  photographic  and 
sound  studios,  permanent  staff. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  I'K.n'RES:  Skiing  A hoiie  the  Clouds 
(Fisher  Flouring  Mills);  Career  in  Architecture 
(Weyerhaeuser  Timber  Co.);  Alaska  Cruise  (Laird. 
Norton  Co.);  The  System  Garage  Co.  (The  Systetu 
Garage  Co.);  Let's  Remodel  toith  Western  Red 
Cedar  (Western  Red  Cetlar  Lumber  .\ssn.). 


FILM        PRODUCTION        FACILITIES        IN        HAWAII 


CINE'-PIC   HAWAII 

IS17  Tort  Street,  Tlonolulu,  Hawaii 

Phone:  502677 

Date  of  Organization:  Febru;irv  II,  1917 

(ieorge  Tahara,  Owner-Producer 

Miiiu'ice  Myers,  .inimatioii  Dept. 

\\'illi:im  W.  Davenport.  Writer 

Speucc  Brady.  Writer 

Ilarrv  Onaka,  F.ditor-Camcra 

Ernie  Lindemann.  Sound  Engineer 
SER\'1CES:  Industrial,  educational,  theatrical  and 
tele\ision  motion  pictures:  production  horn  script 
to  screen.  F.VCILITIES:  Complete  I.\TSE  tech- 
nicians: 17ionnu  svnchronous  tape  recorders. 
.\Iaurcr  Professional  Cameras.  :uid  sound-on-film 
recorders,  sound  stage,  lighting  equipment,  music 
library,  animation  dept.:  complete  editing  and 
projection  facilities. 


RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PIC:  TURES:  Profect  Shower-Plenty  ot 
Competition  (Hawaiian  Sugar  Planters  .-Vssn.): 
Tahiti  Calls  (Frank  .Associates);  McAdoo  in  Hawaii 
(Mats<tn  Steamship);  Discover  Hawaii  (Hawaii  Visi- 
tor Bureau);  Lucky  Luck  Show  (KONA-TV) 
GEORGE  TAHARA  PRODUCTIONS:  Pelro- 
glyphs  of  Hawaiif  Flowers  of  Hawaii,  The  Rift  of 
Fire,  Menehune  of  Pali  Pass,  The  Rainbow 
Maiden,  Surfing  in  Hawaii,  Children  of  Samoa, 
fapanese  Doll  Making,  Chinese  Landscape  Paint- 
ing. TV  COM.MERCI ALS  lor  .Scars.  Loves  Bread, 
Primo  Beer,  Kaiser  Industries,  Pan  .-Vmericaii  .Air- 
ways, North  West  .Airline,  Trans  Pacific  .Airline. 
Dairyman's  Milk  X:  Ice  Cream.  American  Savings 
.<•  Loan.  Hawaiian  Telephone  Co.,  Matson  Steam- 
ship, Nash  Cars,  Libby  McNeil  ,t  Co..  California 
Chemical,  Spray  Co..  <•((. 


PRODUCTION      REVIEW      INTERNATIONAL 

MM^  ^  C3  iMr  iff  rn 


CANADA 


BRITISH    COLUMBIA 

S.   W.   Caldwell,   Ltd. 

311    .\Iaska    Pine    Bldg..    1111    Georgia    St.,    West 
\'antou\er.  British  Columbia,  Canada.  Phone: 
Ma  8733.  Miss  Florence  .Asson. 

(see  complete   listing  in   Toronto   area) 

PARRY   FILMS,   LTD. 

1825  Capilaiul,   Nnrth   \anrou\cr.    B.  C. 
Phone:  York  3Uvl 

Llewelvn  M.  Parrv.  .\Ianaging  Producer 
Lieut-Col.   C.D.m'.    Kitchin,    M.B.E.. 

.•Issociate-Producer 
Wallie  Peters,  Production  Manager 

C.  V.    Joy,  Executive  Secretary 
Bert   Pullinger,   Director 

].   McCallum,    D.    Brearley.    Cinematography 
M.  Roozeboom.  .-irt  and  Animation 
S.   Martin,  Editorial  Dept. 

D.  Pomeroy.  Sound  Services 

J.  Richardson.  .A.  Beattie.  Writing  Dept. 
SERVICES:  Motion  pictures  for  public  relations, 
sales,  education,  and  special  services  in  produc- 
tion of  engineering  and  technical  records,  botli 
in  still  and  motion  studies.  Television.  Open-end 
entertainment  programs  and  spot  commercials. 
FACILITIES:  Film  studio  and  recording  stage. 
Camera  and  lighting  for  35mm  and  16mm  color. 
Full  sound  recording  for  studio  and  location 
work.  B,*L-W  processing.  Cutting  rooms,  staff  writers, 
scenic  department,  costume  facilities;  model  con- 
struction, animation  and  optical  effects;  art  and 
title  prothiftion. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PIC  1  URLS:  The  Powell  Hi-.^cr  Sloiy 
(Powell  River  Co.);  Dorothy's  Dreamhouse  (BC 
Electrit)  Wood  Meets  the  Challenge  (McMillan 
Bl(iedel):  .issignment  Safety  No.  /,  No.  2,  No.  }, 
So.  l  (Condensation  Board);  Bridge  River  No.  -f 
(BC  Electric):  Structural  .-iluminum  Towers  d- 
Powertine  to  Kitimat  (Alcan).  T\'  Shorts  for  Pacific 
Nfcat  Co.  (North  St.ir),  BC  Electric  (Yesterday's 
News). 

MANITOBA 

S.   W.   Caldwell,   Ltd. 

171   MiDermott  Street.  Winnipeg,  Manitoba.  Can- 
:ida.  Phone:  929198.  .Mr.  I.es  Garside. 
(see  complete  listing  in  'Toronto  area) 


Rapid   Grip   &    Batten,   Ltd. 

Batten  Films:    290  \'aughan   Street,  Winnipeg. 
J.  G.  Newton.  Mgr. 

(see  complete  listing  in  Ontario  area) 


ONTARIO:     Ottawa 

■3€- 

CRAWLEY   FILMS,   LTD. 

19  Fairmoiu  ,\\ciiue,  <Jti;iwa.  Ontario 
Phone:    8-8144 

Branch  Offices:  21  Dundas  Square.  Toronto. 
Phone:    EMpire    4-5283.    1467    Mansfield    St. 
Montreal.  Phone:    .AVenue  8-2264. 

Date  of  Organization:   1939 

F.  R.  Crawley.  C..A..  President 

Graeme  Fraser.   Vice-President 

Stewart  Reburn.  Mgr.   Toronto  Office 

.Alasdair  Fraser.  .Mgr.  Montreal  Office 

Quentin  Brown.  .Mgr.  TV  Division 

Donald  Carter.  Director  of  Production 

John  Walsh.  C..A..  Comptroller 

George   Gorman.   Peter  Cock.   Stanley   Moore. 

Sally  MacDonald,  Senior  Producers 

Roil  Sparks,  Chief  Engineer 

Robert  Johnson,  Supen'ising  Editor 

Tom  Glynn.  Camera  Department 

Ivan    Herbert.   Lighting  Dept. 

Tony  Betts,  Recording  Dept. 

Kenneth   Gay,  .inimation  Dept. 

Miuiroe  Scott,  Script  Def)artment 

William  McCauley,  Dir.  of  Music 

Arthur   Hindrichs.   Laboratory  Manager 

Ivor  Lomas.   (hialit\  Control 

.Alex  Murrav.  Office  Manager 

Bessie  Thomas.  Purchasing  .Igent 

Earl  Valley.  Equipment  Sales  Mgr. 

SERVICES:  Motion  pictures  and  slidefilms  for 
Canadian  and  United  States  industry,  (iovern- 
ment.  education  ;ind  television:  recording,  edit- 
ing, animation,  and  printing  ;md  processing  for 
smaller  producers,  intlependent  tamer. imen.  ten 
pro\iniial  go\ernments  antl  other  organi/atioii^ 
Ironi  coast  to  coast.  In  1955  protluced  -16  motion 
pictures  plus  155  smaller  assignments:  TV  com- 
mercials,  slidefilms,    recording,    editing,   etc.     FA 


(LISTINGS  CONTINUED  ON  FOLLOWING  PAGE) 


132 


BUSINESS     SCREEN     MAGAZINE 


The 
TelePrompTer 

The  heort  of  every  meet- 
ing. This  famous  large 
type  speaking  device 
saves  hours  of  memo- 
rizing, eliminates  nerv- 
ousness and  the  fear  of 
forgetting.  Automatically 
triggers  TeleMation  on 
preselected    cue    words. 


Every  meeting,  SMALL  or  LARGE,  becomes  a  distinc- 
tive, long  remembered  meeting  with  TeleMation 
(ask  enthusiastic  clients  such  as  General  Motors, 
Pepsi-Cola,     Esso     Standard     Oil,     Helene     Curtis) 


WJPrompizr  Corporaiion 


NEW  YORK    •    LOS  ANGELES    •    CHICAGO     •     WASHINGTON,  D.  C. 


TORONTO 


LONDON 


TelePrompTer  Staging  Service 

300  W.  43rd  St.,  New  York  36,  N.  Y. 

Gentlemen;  Please  send  me,  without  cost  or  obli- 
gation, your  booklet  on  "Today's  Meetings 
with  Tomorrow's  Methods". 


Name  . 

Company.. 
Address... 

City 


"~l 


NUMBER     1 


VOLUME     17 


195  6 


133 


CANADIAN  PRODUCERS: 
CRAWLEY     FILMS,      LIMITED: 

CII.l  riKS:  Nru-  ;tl),{lllll  si|,  li.  mu.Iio  liiiilcliiiK. 
sound  sCiKf  iiiul  two  rcKirdinf;  suidios.  Camtras: 
Maulers.  XewmanSinciair.  Bill  .t  lUiwill.  Ariillex 
and  Cines|)i'(i:ds;  l>lini|>s.  dollies.  S2(l.(l()l)  waits  of 
lighting  e{)uipnien(  with  mobile  j»enerator  and 
transformer  st;ilion;  ^^allrer  lljnnn  recording  eq- 
uipment and  2  recording  studios  with  8  &:  1  mix- 
ing channels.  S  Rangertone  svnchronous  mag 
netic  tiipe  recorders.  7  IGmin  Magnetic  rec<irders 
;ind  didibers.  Nf;ignecorders  with  syiu  heads,  .'i.'nmn 
clubbers,  turntables,  disc  recorders:  Kimm  printers 
with  EDI,  ;tnd  Houstt)n-P\';irless  processors:  ;ini- 
Illation  dep;irtinent  with  two  st;inds  (.Saltzman): 
engineering  development  facilities:  stills  depart- 
ment: extensive  casting  file,  music  library:  script 
department  with  research  !ibr:iry.  Electronic  ser- 
\ice  dep;irtntent.  Ecpiipnieiit  .S;des  I)i\ision.  Per- 
manent st:iH  of  1 12. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICTURES:  Tlir  I,,,,  „\  S„..kal,li,w.ni 
(Saskatchewan  Govt.):  Poirer  ami  Ptissagf  (Gener- 
al Electric):  A  iJljoiiilmenI  with  Yoiilli  (Mover 
School  Supplies):  Childreti'.s  Ploy,  Children  ami 
Fantasy,  Sililiiig  Rivalries,  Sibling  Rflalions  and 
Parents  (McGraw-Hill):  Alumina  Jamaica,  High 
Speed  Aluminum  Welding  (English.  French.  Ger- 
man and  Spanish)  (,\luminum  Limited):  Dan- 
gerous Journey  (Banana  Growers  .Association  of 
Jamaica):  Tea  (Salada  Tea):  Swinging  with  the 
Stars  (House  of  Seagram):  The  ReTolulion  is 
NOW  (Weekend  Magazine);  .irt  from  Scrap  (In- 
ternational Film  Bureau):  It's  in  the  Cards,  The 
Saga  of  Safety  Sam  (.Abitibi  Power  S:  Paper):  Jelly 
and  Jam  Session  (General  Foods):  The  Lang 
Silence  (Canadian  Legion):  A  Matter  nf  Import- 
ance (Investment  Dealers  -Association  of  Canada): 
He  Shoots,  He  Scores  (Frigidaire);  Meet  Manitoba 
(Manitoba  Govt.):  Without  Warning  (Canadian 
Red  Cross):  Stampede  to  Snowcap  (.Alberta  Govt.): 
The  Navy  Goes  North  (Dept.  of  National  De- 
fense): Treatment  of  the  Painful  Shoulder  leith 
Hydrocortone  (Merck  S:  Co.)  To  Bala  for  a  Bible 
(British  it  Foreign  Bible  .Society):  .Methods  of 
Lashing  Aerial  Cable.  Operation  Mid-Canada  line 
(Bell  Telephone):  Air  Survey  (Royal  Canadian 
.Air  Force):  La  Bataille  de  la  Neige  (Citv  of  Mon- 
treal). SOUND  SLIDEFILMS:  ^ The  Oak  Casks 
of  Valleyfield  (Schenley's):  Cockshutt  Progre.u 
Parade  (Cockshutt  Farm  Ec)uipment):  The  Story 
of  a  Cheque  (Canadian  Bankers  .Association):  The 
Community  Chest    (Comniuiiitv  Chest). 


Rapid   Grip   &   Batten,   Ltd. 

.•i70  Bank  Street.  Ottawa.  Can. id. i.   W.   H.   B.iin  n, 
Mgr.    (Batten  Films) 

(see  (iimplete  listing  in  Ont;irio  are;i) 

ONTARIO:     Toronto 

S.    W.    CALDWELL,    LTD. 

447  Jarvis  Street.  Toronto.  Oiii.nio 
Phone:   W.A  2-2103 

Branch  (.Jlfices:  171  .McDermolt  Street.  Winni- 
peg, M:initoba.  Canada.  Phone:  929498.  Mr. 
Les  Garside;  311  Alaska  Pine  BItlg..  1111 
Georgia  Street  West.  Vancouver.  British  C:o 
lumbia,  Can;ida.  Phone:  M.A  8733.  Miss  Flor 
ence  Asson. 

Date  of  Incorporation:   Februarv.    1919 

Spence  Caldwell.  President 

Gordon  F.  Keeble,   Vice-President  in  Charge 

Production 
Stewart  H.  Coxford.  Comptroller 


|oiiil   N.   lliMlon,  (.ira/n'c  llnriloi 
Svdney    B;inks.   /•ilni   Productioti   Suj>ervist)r 
l-"rit/  Speiss.  Director  of  Pholf>graph\ 
Mel  I.ovell.  Sound  Engineer 
Robert  Hintz.  .-Irt  Director 
(',.  U.  Quinnev.  Etjuipment  Sales  I)ii'isif>n 
R.   11.  SluppiU'd.  Film  Sales   Division 
|.  M.  Savage,  l.iiv  TV  Comnieriial 
Co-ordinator 

SERVICES:  Kinnn  and  3:>mm  color  television 
commercials,  slide  films,  filmslrips,  documentary 
films.  Li\e  TV  coitmiert  ial  j^roduction  and  co- 
ordination, syndicated  IV  film  programs.  TV  and 
film  equipment  sales.  1  elePronqj  ler  ol  Canada 
s;des  iind  ser\ites,  sponsor  film  ser\ices.  F.AClLi- 
TIES:  .Animation,  Kinmi,  black  and  white,  jjrint- 
ing  and  processing  hib,  color  ])rinting.  s\nc-soiMicl 
recording,   titles.   Cine   recording. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICTURES:  Billy  (iraham  Rally  (re- 
ligious): Bon  Echo  (Labatts):  Political  Talks 
(Prog.  Conservative):  World  .idventure  (Estelle 
Craig):    Sports   (College    (Fifeshire). 

Crawley  Films,  Ltd. 

21   Diindas  Square,  l^ironlo.  C:uiacl;i.  Phone:  EM- 
pire   1-5283 
(see  complete   listing   in    Ottawa   arc;i) 


•K- 


Robert  Lawrence  Productions,  Ltd. 

32    Front    Street.    West:     loromo    1.    Ontario. 
Phone:  EMpire  4-1448.  John    I  .  Ross.  General 
.Manager 

(see  complete    listing    in    New    Aork    area) 


PETERSON  PRODUCTIONS 

337-9  King  Street  West,  Toronto  1.  Ontario 

Phone:    EMpire  8-7065 

Date  of  Organization:  1947 
S.  Dean  Peterson,  President 
Lawrence  L,  Cromien,  Direiloi    oj   Pioiluction 

SERVICES:  Commercial,  industrial  and  television 
films.  TV  commercials.  FACILITIES:  Complete 
sound-prcwl  stage,  editing  rooms,  make-up  room, 
dressing  rooms,  complete  recording  and  re-record- 
ing facilities  (4  channel  mix)  screening  room,  lf> 
&:  35mm  ecjnipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIION  PICTURES:  To  .Make  Time  Live 
(Roval  Canadian  .Air  Force).  Balance  oi  production 
on  TV  commercials.  Only  1955  reference  data  sub 
mitted. 

SPONSORS   FILM   SERVICES   CORP.    LTD. 

21.'.'i    .Mulu.d   Slicet.    lonjuuj   5.   Unt.irio 
Phone:    WAlnut    2-2103 

Date  ol   Incorporation:  .August.   1954 

Spence  CUdchvell.  Pre.ndent 
Stewart    H.   Coxh)rd,    Comptroller 
Allan   Mills,   Operational  Manager 
.Martin   F'ritze,  Film   .4ssemhly 
Gerr;n"d  Even,  Ageticy  Liaison 
Jeannette  Gendron,   Film   Lihia}iiin 

SER\'1CES:  Cominerci:d  insertion,  film  cleaning, 
film  inspection,  editing,  schedule  maintenance,  fcjr 
television,  industrial  and  edutation:d  films.  F".A- 
CILITIES:  Electric  hot  splicers,  shipping  and 
libr;iry.  complete  prcjjecticjn  inspectioti  for  Ifimm 
hbn. 

RECENT       PRODUCTIONS       AND       SPONSORS 

CO.MPLEIL  FU.M  SERXICE  lor  Cleneral  Foods. 
(Fury),  Nash-Swilt  (i:in:idian  (io.  (Disneyland). 
Robin  Hood  Flour  Mills-Procter  ,<;  Ciamble  (Fire- 
side Theatre).  Seven-Up  (Soldiers  oj  Fortutte), 
U(iii/-S\l\ iiniit  (I   /  o7'e  I.ucvj. 


RAPID    GRIP    &    BATTEN,    LTD. 

11)10    I  he   (.)uceiisw.i\,     loioiilu    II.   OiM.ino 

Phone:  CL  1-5291 

Headquarters  Olficc:    300   Ba\    Si.,    loioni.i 

R.   A.   Baiien.  President 

].   H.   B;itlen.   Vice-President  atid 

.Man aging  Director 
1).  R.  Keedwell.  Secretary-Treasurer 
Branch  Offices:  181  Richmond  Street  W.,  To- 
ronto. K.  E.  Hopkins.  ,Mgr..  N.  H.  Clark.  Sis. 
Mgr.:  384  Vilrc  Street  W.,  Montreal,  B.  L. 
Batten.  Mgr..  C.  Brook.  .Sis.  .Mgr.:  370  Bank 
Street.  Ottawa,  W.  H.  Batten.  Mgr.:  290 
Vaughan  Street.  Winnipeg.  J.  G.  Newton.  Mgr. 
Batien  Films 

\  division  ol    Rapid  (.rip  ,<;   Batten.   Ltd. 
R:ilph   Foster.  .Manager 
Itdian  Rollnian.  Director  of  Piiiduidon 
Gerald  J.  Keelcy.  Sales  Manager 
SERA'ICES:  Complete  35mm  and   Ifimm  silent  or 
svnch   sound   productions   in    black   and   white  or 
color  and  complete  Kimm  laboratory  lacilities,  art 
department  and  up  to  dale  and  diversified  anima- 
tion stand.     F.ACILITIES:  35  and   Kinmi  cameras 
and  sound  equipment,   Kimm  labor;itory.  OxBerry 
anim:ition  stand— 10  and  35mm. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MO  I  ION  PK;  I  IRES:  Tifn  i\.  Ariluu  Kank 
Organization  I  heatriial  Screen  Magazine);  Tones 
and  Half-tones  (Canadian  .Association  of  .Adver- 
tising .Agencies).  TV  COMMERCilALS:  for  Proc- 
ter &  Gamble.  Tide,  Benton  .<•  Bowles  New  York; 
for  Harry  Foster  .Agency  (B.  F.  Goodrich).  McKim 
.Agency  (Carling's  Red  C;ap  .Ale).  t:hrysler.  Plym- 
outh. Dodge  DeSoto  and  Fargo  I  rucks  for  Chrys- 
ler Corporation.  (Kralt  C;heese)  J.  Walter  Thomp- 
son   Agenc\'. 


QUEBEC:     Montreal 

ASSOCIATED    SCREEN    NEWS    LTD. 

2(11)11  .NOnluhlh    .\\rniR.  Montrc.cl  28.  Quebec 
Phone:   DExter   1I8G 
Branches:    Vancouver.    Toronto 

Date   of  Organization:    1926 

Murrav  Briskin.  Esecutive  .isst.  tn  Pre\ident 

|.    R.   Pr:iz.[k.    Com/itroller 

lack   Dunham.   Production   Mgr. 

T.  O.  Bailey.  Lab.  Superintendent 

N.   Hull.   Quebec  Sales  .Manager 

|.    |.  Chisholm.  Ontario  Sales  Mgr. 

\.  Hague.  .S'eu'srcel  .Manager 

A.   D.  Nicholson.   Lab.  Sales  Mgr. 

SERVICES:  Production  of  motion  piitiues  and 
films  for  T\'  from  script  to  screen:  co:ist-to  coast 
coverage  in  C^anada:  I'V  commercials:  anim:ition; 
35  .'s-  Kimm  BltW  and  color  processing;  release 
printing  for  .American.  English  and  Canadian 
producers:  Theatre  trailers:  stock  shot  librarx; 
preview  screening  (in  wide  scTeen  and  <inem;i 
scope.)  F.ACILl'I'IES:  Fully  equipped  sound 
proof  stage  50'  x  80'  height  27'  to  catwalk:  carpcn 
ler  slujp:  prop  room:  dressing  rooms:  Western 
Electric  sound  system:  35  .t  Uiinm  film  recording 
magnasync  tape  recording:  five  Moviola-ec]uippnl 
editing  rooms:  art  departmenl:  laboiatory  ])roccs^ 
ing  35mm  !s:  Kinnn  neg:ilive  :nul  positive  boili 
BltW  and  K  isim.ni  color.  Reduction  and  AK:!'. 
pi  inliiig. 

RECENT       PRODUCTIONS       AND       SPONSORS 

MOIION  PlC:iURES:  lis  ./.>/),-.>/r«.' -  English 
French  and  Spanish  —  (Asbestos  Corp.  Ltd) 
Sihoiil  ol   Pafiri   Makino   -   English    .'c   French   — 


134 


BUSINESS     SCREEN     MAGAZINE 


(Gov't,  of  Quebec.)  TV  FILMS:  Dateline  - 
Series  of  15  in  English  &  French.  John  Fisher  Re- 
ports —  Series  of  13  in  Eng.  .^  French  —  (Ron.Tlcis 
Advertising).  TV  CO.M.\iERC;i.\LS  for  CBC  and 
leading  advertising  agencies.  .Also  regular  Ca- 
nadian coverage  for  .American  &  English  newsreels 
and  for  Mickev  Mouse  TV  series. 


Crawley   Films,   Ltd. 

1467    Mansfield    St..    Montreal.    Canada.    Phone; 
AVenue  8-2264 
(see  complete  listing  in  Ottawa  area) 

OMEGA   PRODUCTIONS,    INC. 

1960  Dorchester  Street  West,   .Montreal   2:>. 

Quebec 
Phone:  GLenview  3526 

Date  of  Organization:   1951 

T.  S.  Morrisey,  President 

Pierre    Harwood,    General   Manager 

Henry  A.  .Michaud,  Director  of  Production 

John  R.  Racine,  Director  of  TV  Commercials 

John  Burman,  Chief  Engineer 

Leonard  M.  Gibbs,  Comptroller 

Richard  J.  Jar\is,  Sales  Representative 

Denis  Mason,  Producer 

Marc  Casimir.  Producer 

George  Fenyon.  Chief  Cameraman 

Pierre  Thomas  D'Hoste,  Chief  Editor 

Don   Snovvdon,    Chief  Animator 

John  Sawyer,    Chief   Electrician 

SERVICES:  Educational,  industrial,  sales  promo- 
tion, theatrical,  and  television  motion  pictures. 
F.ACILITIES:  lOnmi  and  35mni  cameras,  tape  and 
film  recording  ecjuipment.  projection  and  editing 
facilities,  sound  shooting  stage.  aniniatir)n  depart- 
ment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOriON  PICTURES:  This  is  Marconi  (Cana- 
dian iMarconi  Co.):  Oeil  Ouvert  (24  episodes) 
Pepinot  (24  episodes)  (Canadian  Broadcasting 
Corp.):  Iloo^;  Wind  &  IValer  (C;anadian  Pulp  !t 
Paper  .\ssoc.);  Rural  Electrification  (Provincial 
Government  &  Power  Corps,  of  Quebec).  TV 
COMMERCIALS:  for  Vickers  S:  Benson  Ltd., 
Dupont  of  C:anada  Ltd..  Dow  Brewery  Ltd..  Ron- 
alds .Ad\.  .\gency  Ltd..  Bo\Til  (Canada)  Ltd..  Cock- 
field  Brown  S;  Co.  Ltd..  Pepsi  Cola  Co.  of  Canada 
Ltd.,  Christie  Brown  1-  Co.  Ltd..  Industrial  .\dv. 
.Agency  Ltd..  J.  A.  Henderson  )t  Co..  Harold  F. 
Stanfield  Ltd..  George  Weston  Ltd.,  Hotel  de  la 
Salle. 


Rapid  Grip  &   Batten,  Ltd. 

Batten   Films:    384   Vitre  St.   VV.,   Montreal.    B.    L. 
Batten,  Mgr.;  C.  Brook,  Sales  Mgr. 

(see  complete  listing  in  Ontario  area) 


The  First  Dependable  Guide 
to  International  Producer  Facilities 

*  With  liiis  Sixth  Annual  Production  Re- 
view issue,  the  Editors  of  Blsi.ness  Screen 
bring  our  worldwide  family  of  readers, 
including  every  principal  sponsor  in  the 
United  States,  in  contact  with  film  pro- 
duction facilities  in  four  other  continents. 
plus  Japan.  This  feature  will  be  expanded 
later  in  the  year  but  already  a  total  of  ,')(! 
companies  are  represented  with  detailed 
tacts  to  guide  the  sponsor  or  producer 
seeking  their  services.  IB' 


PRODUCTION      RESOURCES      IN      L  AT  I  N  -  A  M  E  R  I  C  A 


it4f  cn/Jtif  c3 


MEXICO 


CINE   COMERCIAL,    S.   A. 

Louisiaiui  No.  81.  Mexico,  D.  F.,  Mexico 
Phone:  23-88-30 

Date  of  Incorporation:  .August  18,  1954 

Irving  Levy,  General  Manager 
Hans  Beimler,  Technical  Director 
.Arrigo  Coen.  Production  Director 
Carlos  Prieto,  Script  Supervisor 

SERVICES:  Complete  35  and  16mm  motion  pic- 
ture production.  Specializing  in  docimientaries. 
tele\ision  short  subjects  and  commercial  ads  for 
movies  and  television.  F.ACILITIES:  35  and 
16mm.  camera  ecjuipment.  stages,  cutting  room, 
projection  room,  dressing  rooms,  magnetic  and 
optital    refording   etpiipment   available. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOl  10.\  PICTURES:  £/  Fuego  Cautivo  (Petro- 
leos  Mexicanos):  La  lialalla  Del  Rio  (Recursos 
Hidriiulitos):  Cotton  and  Insecticides  (Shell  Oil 
Co.)  All  Eastman  Color.  MOVIE  S:  TV  SPOTS 
f(tr  .Max  Factor.  General  Electric.  Singer  Sewing 
Machine  Co..  Studebaker  de  Mexico.  Mennens. 
Tunis.  Pepsi-Cola.  Necchi  Sewing  Machine  Co.. 
Richard  Hudnut.  Hotpoint.  Schweppes.  and  others. 

CENTRO  AUDIO  VISUAL   DE  RELACIONES 
MEDICAS 

.Avenue  Cuauhtemoc  226.  Mexico  7,  D.  F., 

Mexico 
Phone:  10-25-13 

Date  of  Organization:  1954 

Dr.    David  Grajeda.  President,  Director 

Rafael  Rubin  de  Cells.  Vice-Pres..  Production 

Dr.  Carlos  Gome?  Chico.  Editorial 

Marcel  Gonzalez  Camarena.  Sound  Engineer 

Lticy  Estrop.  Spanish  Versions 

Ernesto  Martinez.  Chief  Cameraman 

Eduardo  Meade.  TV  Coinmercial 

Jorge  Perez  \'ela.  Art  Director 

Dr.  Juan  Jose  Giovanini,  Foreign  Relations 

SER\'ICTS:  Construction  of  color  television  equip- 
ment (Gon-Cam  System):  Spanish  versions  of  for- 
eign films.  Optical  and  magnetic  sound  recording, 
documentary  and  educational  films  production— 
16mm  and  35mm.  TV  commercials,  titles.  NEXT 
.ACTIVITIES:  Distribution  of  foreign  films  (docu- 
mentary, technical.  educ:iiional)  in  Latin  .America. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICTURES:  Spamsh  Versions  ,.1  4U 
films  (American  Embassy):  Medical  Science  and 
Educational  Films  (National  Medical  .School):  Ed- 
ucational Films  (Public  Health  Department):  r\' 
CO.M.MERCIALS:  (Televicentro).  Color  T\' 
Equipment  lor  University  City.  Nation;il  Uni\er- 
sity;  Construction  of  TV  Equipment. 


DIBUJ03   ANIMADOS,   S.   A. 

Fray  Servando   I  dc.\l  'XI.  Mlmco.  D.  F. 
Phone:   10-01-75  &  13  81  34 

Date  of  Organization:  1952 

Richard  K.  Tompkins.  General  Manager 
Pal  .M;itthews.  Animation  Director 


Carlos  Toussaint,  Lwe  Aition  Films  Director 
Edmundo  Santos,  Dubbing  Director 

SER\'ICES:  35  and  16mm  entertainment,  indus- 
trial and  advertising  films:  feature  and  television 
films  dubbed  to  Spanish.  F.ACILITIES:  Magnetic 
(Stancil-Hoffman  17.5— 35mm)  and  optical  (RCA 
16  and  35mm)  sound  recording:  complete  anima- 
tion and  li\e  action. 

RECENT      PRODUCTIONS       AND       SPONSORS 

MOTION  PICTURES:  Documentary  films  and 
animated  commercials  (Socony-Mobil  Oil  Co.):  Ani- 
mated entertainment  films  for  TV  (National 
Broadcasting  Co.);  .Animated  and  live  commercials 
for;  Cheeseborough-Ponds.  General  Foods,  Pepsi- 
Cola,  Eastman  Kodak,  Procter  and  Gamble,  Lever 
Bros.,  etc.  Screen  Gems:  Dubbing  TV  entertain- 
ment subjects  to  Spanish. 


iif  cj  iM-  Af  cn 


CENTRAL     AMERICA 


GUATEMALA 

SANCHE   FILMS 

4  A.  Avenida  12-10.  Guatemala  City,  Guatemala, 

C.  A. 
Phone:  2581-9613 
Cable  .Address:  SANCHEFILM  GU.ATEMALA 

Date  of  Organization;  1954 

Paul  Santhe.  Ownei 
.Mario  Ribas  Monies.  ]ynting  Dept. 
Marco  .Aurelio  Vasquez.  Laboratory  Supt. 
Luis  A.  Ramos,  Sound  Recording  Dept. 
Margaret  W.  Sanche,  Editing  Dept. 

SERVICES:  16  and  35mm  industrial,  documen- 
tary, educational,  public  relations,  sales  motion 
pictures,  newsreel  production  and  TV  news  cover- 
age, TV  commercials.  F.ACILITIES:  Complete 
BSL-W  facilities  from  script  to  screen,  16mm  and 
35mm.  Script  writing;  filming  35.  16mm.  B&W 
and  Color,  silent  or  sound;  also  35mm  wide-screen 
(anamorphic  lens).  Laboratory:  35  and  16mm  pro- 
cessing, printing,  work  prints,  master  positives. 
dupe  negatives,  release  prints.  16mm  reversal, 
titling,  effects.  Editing  and  screening.  Optical 
sound  recording.  Physical  Production  Equipment: 
Filming  &  Sound  Recording  —  Cameras:  35mm 
.Arriflex:  blimp,  sync  motor,  tripods,  dolly.  .Ana- 
morphic lens.  35mm  Eyemos.  B&H.  16mm  .Arri- 
flex. Auricon  single  system  sound  camera.  16mm 
Bolex  W'ith  sync  motor:  35mm  optical  sound  re- 
corder y.  A..  1 6mm  optical  sound  recorder  \'.  D. 
Colortran  lights.  Laboratory:  Custom  built  pro- 
cessing equipment  for  35  and  16mm.  neg.  &  pos. 
B,'i:\V;  35mm  step  contact  printer;  35mm  soinid 
track  printer.  16mm  continuous  contact  printer. 
Photo\c)lt  sound  track  densitometer.  Reeves  Sen- 
sitester.  editing  !t  screening;  Moviolas,  sound 
readers,  synchronizers,  etc.,  16  &;  35mm  projectors. 

RECENT      PRODUCTIONS       AND      SPONSORS 

.MOTION  PICTl'RES:  Ciimlemala  Rebuilds 
(USl.A):  Central  American  States  Organization 
(ODECA.  Guat.  Gov.);  NEWSREELS-^  Ultimas 
\oticias— 12  issues  of  approx.  8  min.  ea..  President 
of  Guatemala  Vi.sits  C^.S■..4.— 30  min.:  Segundo  Cam- 
poree  Centro  Americano  de  Boy  Scouts,  (all  for 
Guat.  Gov.)  TV  NEWSREEL  CO\'ER.AGE  in  Cen 
tral  .America  for  NBC;  TV  News. 


6TH     ANNUAL      PRODUCTION      REVIEW 


135 


Af    CJ 


*f  C3 


SOUTH     AMERICA 


BOLIVIA 

BOLIVIA   FILMS,   LTDA. 

Casilla  li.j.  La  Paz,  Bolivia,  S.  A. 

Phone:  5640 

c:able  Address:  BOFILMS  LAPAZ 

Date  of  Organization:  1947 

Kenneth  B.  Wasson,  President  i-  Producer 

Esteban  lI,e;rinovic.  GeuernI  Manager 

|orge  Ruiz.  Cinemalography 

Aiigusto  Rota,  Sound  Seivices 
SERVICES:   Production  of   16  and  S.'iium   motion 
pictures  with  South  American  background  for  cd 
ucation.  public  relations,  and  entertainment.  .S.'imm 
color    slides.        FACILITIES:    Camera,    lighting. 
sound  and  editing  equipment.  Final  sound  done 
in  U.  S.  .\.  Script  service  for  local  tliemes. 
RECiNT      PRODUCTIONS      AND      SPONSORS 
.VIOIKIN    PICTURES:    19.i.i-I'i/«/ic   Sehasliana! 
(Own   .Account);    Loi   Que  \unca   Fueron    (U.   S. 
Information  .\gency.  Washington);    19.i4  or  previ- 
ous—/■'ori;""''"  Land   (Own  .Account);  Bolivia  and 
High    Plateau     (Bolivian    Government);     Working 
Indians    of   Bolivia     (International    Labor    Office. 
Geneva). 

PERU 

ESTUDIOS   CINEMATOGRAFICOS   ROSELLO 

Casilla  Correo  31  Hi.  I.inia   iPeru).  S.  .\. 

Phone:  13122 

Date  of  Organization:   I9.')2 

Jose  Maria  Rosello,  President  and  Treasurer 

R.  De  Nardo,  Vice-President 

Luis  Rosello,  Production  Manager 
SER\'ICES:  Complete  production  of  films,  black  & 
white  and  color,  35mm  and  16mm  animation 
(cartoons)  travels,  newsreel.  artistic  productions 
(drama,  comedy,  musical).  T\'  Laboratories  35  and 
16mm  black  and  white,  etc.  F-\CILITIES:  16  and 
35mm  cameras,  lighting,  sound  truck.  Magnetic 
sound,  .Moviola,  etc.  .All  services. 

RECENT  PRODUCTIONS  AND  SPONSORS 
CORONEl  Films  Librar\  from  Chicago  (.Mr. 
Robert  Kohl);  and  many  films  for  Peru. 


VENEZUELA 

AGUILA   FILMS 

P.  O.  Box  2902,  Caracas,  Venezuela.  S.  A. 

Phone:  553.581 

Cables:  FILMAGUILA 

Date  of  Organization:  1953 

Henry  Nadler,  President 

John  D.  Kronen,  lice-President 

.M.  Pulido  Tamayo,  General  Manager 

C.  Kot,  Chief  of  Cameramen 

Paul  de  Beky,  Associate  Producer  and  Music 
Director 
SERVICES:  Motion  pictures  for  public  relations, 
industrial  films,  documentaries  of  all  kinds,  tele- 
vision subjecLs;  specialization  in  films  for  the  oil 
industry.  F.VCILO  lES:  Cameras  and  lights  for 
35mm  and  16mm,  black /white  and  color,  staff 
writers,  directors  and  editors,  tutting  rooms,  ani- 
in.iiioii  .111(1  titles. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PICTURES:  LxjAorattons  m  Tachira, 
Lap-Line,  Cat-Cracker  (Shell  Oil  Co.);  Porluguesa 
(State  Government  of  Portguesa).  H.ALF  HOUR 
TV  FIL.MS:  Geological  Party,  Birth  of  an  Oil 
Camp,  Perforation  in  the  Lake,  Lightline  Patrol, 
Trips  of  a  Pig  (Shell  Oil  Co.)  TV  Spot  Commer- 
cials. 


PRODUCTION      RESOURCES      IN       EUROPE 


ll.4f  CJIM^^  C3 


ENGLAND 


BIRMINGHAM   COMMERCIAL   FILMS,   LTD. 

8   Lozells  Road.  Birmingham   19.  England 
Phone:  Northern  3090 
Date  of  Organization:  1938 
Harold  Juggins.  Governing  Director 
Godfrev  Davies.  Managing  Dir.  Production 
W".  N.  Watts.  Dir.  Retail  Department 
S.  ].  White.  Chief  Stills  Cameraman 
Joiin  H.  Bird.  Chief  Production  Assist. 
Harold  E.  Tonks,  Chief  Service  Engineer 
Roger  M.  Jones.  Secretary 
SERVICES:   Specialist  producers  of  direct   16mm 
color  sound  motion  pictures  and  35mm  advertising 
shorts;  commercial  and  3-dimensional  photography; 
sound    recording    (synch,    or    wild);    mobile    film 
shows;  T\'  commercials  and  newsreels.     F.ACILI- 
TIES:   Complete   facilities  and  studios   for    16mm 
and    35mm    film    production,    commercial    photo- 
graphy: filmstrips.  editing,  titling,  rear  projection, 
retail  still  and  cine  sales  division  supplying  audio 
visual  aids. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOI  ION  PICTURES:  .Musical  Appreciation. 
(Paxton  &  Co.  Ltd.  London):  .iutomattc  Bottle 
Packing  (Lilleshall  Co.  Ltd.)  Fluid  Filled  Oil  Coil 
(Joseph  Lucas.  Ltd.);  Aids  to  Better  Shoemaking 
(Lotus.  Ltd.  Stafford).  SLIDEFILM:  Percussion 
Playing  (3  filmstrips)   (Paxton  S:  Co.  Ltd.) 


sDuiid  M.ig(  s  .Mid  one  model  animation  stage.  Com 
plete  cartoon  animation  studio  with  output  of  one 
minute  of  fdtn  per  week 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MO  1  ION  PIC  I  IRES:  Design  fur  Living  (Wall 
paper  Mfrs.);  Calling  .ill  Salesmen  (Life  Mag.i 
zinc);  Man  of  .Iclion  (Continental  Can  Co.);  A< 
Home  with  Wolf  (Wolf  Electric  Tools);  Tide  .V" 
/  (Procter  it:  Gamble).  Winner  of  Intc-rnation.il 
Screen  .Advertising  Festival  "Palm."  1955,  for  musn 
in  Coley  .lu  Lait   iColey.  Ltd.). 


HALAS   &   BATCHELOR   CARTOON 
FILMS,   LTD. 

10.\  Soho  Square.   London.   W.l.  England 
Phone:  GERrard  7681/2/3 

Date  of  Organization:  1947 

John  Halas,  Director 
]o\  Batchelor,  Director 
E.  .Allan  Crick.  Director 

SERA'ICES:  Animated  film  production  for  .adver- 
tising and  entertainment  for  television  and  cinema. 
Industrial,  public  relations  and  educational  films. 
F.ACILIFIES:  35mm  cartoon  and  model  anima- 
tion. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICrURES:  To  Open  the  lloild  to  the 
Xations  (In  association  with  Louis  de  Rochemont 
Associates.  New  York);  The  World  That  Xature 
Forgot  (In  .association  with  MPO  Productions  Inc., 
New  York):  To  Your  Health  (The  World  Health 
Organization.  Geneva);  Think  of  the  Future  (Eu- 
ropean l'roducti\ity  -Agency);  Speed  the  Plough 
(British  Petroleum  Co.  Ltd.). 

PEARL   &   DEAN   (PRODUCTIONS)   LTD. 

17  Berkeley  St..  London  W.  1,  England 
Phone:  Mayfair  7494 
Date  of  Organization:  1953 

E.  Pearl,  Chairman 

Byron  Lloyd,  .Managing  Director 

E.  Dane.  Director 

]■,.  C.  Lane.  Director 

W.  II.  Smedley.  Director  i-  Secretary 

SERVICES:  Production  of  live-action,  cartoon 
animation,  model  animation  advertising  films  for 
television  and  the  cinema  in  all  p<irts  of  the 
world:  sponsored,  industrial  and  sales  training 
films.     rxCII  niES:   South.dl   Studios  with   three 


WORLD  WIDE  PICTURES,   LIMITED 

Lysbeth  House,  Soho  Square.  London  W.  1, 

England 

Phone:  GERrard  1736/7/8 

Date  of  Organization:  1942 

James  Carr,  Managing  Director,  Exec.  Producer 

Hindle  Edgar,  Comfmny  Director,  Producer 

V.  L.  Price,  Company  Director,  Secretary 

SERVICES:    35mm    and    16mm    sponsored    public 

relations,   documentary,    training   and   sales   films 

for    government    departments    and    industry.    TV 

programs  and  commercials.  FACILITIES:  studios, 

recording  theatre  —  ^Vestern  Electric,  cameras,  etc, 

theatre  staff. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  The  Sew  Explorers-East- 
mancolor  (British  Petroleum  Co.  Ltd.);  Tennessee 
I'en/i/rc-Kodachrome  (Bowater  Paper  Corp.  Ltd.); 
Transatlantic  7"e/fi'(>u's-monthly  issues  (Central 
Office  of  Information);  Men  at  Work  (British  Pro- 
ductivity Council):  Oil  Harbour-Aden  — Kodz- 
chrome  (Geo.  Wimpey  &  Co.  Ltd.);  Thursday's 
Children— Oscai  Award  winner  (In  A&sn.  with 
Morse  Films). 

WORLD  WIDE  ANIMATION   LIMITED 

Lvslieih    House.    lO.A   Soho  .Square,   L<3ndon, 

W.  1.  England 
Phone:  MACauley  7237/8 
Date  of  Organization:  1955 

Reginald  Jeffryes.  Managing  Director.  Producer 
James  Carr.  Company  Director,  Producer 
Hindle  Edgar.  Company  Director,  Producer 
\'.  L.  Price,  Company  Director,  Secretary 
SERVICES;    Production    of    animated,    diagram- 
matic, cartoon,  model  and  puppet  films  in  35mm 
and    16mm   for   theatres,    industry   and    television. 
F.ACILITIES:  studios,  recording  theatre-Western 
Electric,  cameras,  etc.,  theatre  stafl. 


Overseas  Producers  Are  Urged 
to  Report  Facilities  &  Services 

-H  The  Editors  of  Bt  sixess  Screes  have 
included  detailed  facts  about  50  compa- 
nies beyond  the  U.S.  borders  for  the  as- 
sistance of  worldw  ide  sponsors  and  other 
producers  seeking  these  ser\ices.  .AH  pro- 
ducers in  lands  ;d)ro:id  are  urged  to  use 
this  listing  lorm  in  sending  data  to  this 
publication  for  a  further  international 
listing  section,  scheduled  for  fall.  1956 
publication.  .Address  your  correspondence 
to:  BisiNEss  ScRFFX  Macazixe.  7064  Sher- 
idan Road.  Chicago  26,  Illinois,  U.S..A. 
riiere  is  no  charge  for  this  service  to 
elilur  producers  or  sponsors.  Inquiries  are 
invited  for  further  partiiulars  on  iiiv  of 
the  companies  listed.  Q" 


136 


BUSINESS     SCREEN     MAGAZINE 


J 


11^  4f  C3tMrifi  C3 


FRANCE 


CINEMA  ET  PUBLICITE-SOCIETE  ANONYME 

1 16.  Aw  des  Champs  Elysccs.  Paris  Seme.  France 

Plione:  Elysees  34-93 

Date  of  Organization:  1939 

lacques  Meynot,  President 

lacques  Zadok,  General  Manager 

Charles  Peiffert,  Manager 

Pierre  Picherit.  Foreign  Department 

Guy  Brun.  Producer 

Robert  Giidin,  Producer 

Y\'es  Bavet,  Producer 
SERVICES:  Advertising  films.  3jmm  color  (East- 
mancolor)  and  black  and  white  lor  commercial 
TV  only  (li\e  action-anim.ited  moilels  and  objects, 
cartoons).  F.\CILITIES:  Exhibition  of  advertis- 
ing films  in  cinemas.  Exclusive  screening  rights  in 
1200  cinemas  in  France  —  -100  in  North  \lrica  — 
100   in   French  West   .\trica. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  200  films  per  year;  includ- 
ing jjrodiictions  for:  Philips.  Standard  Oil.  Soconv 
Vacuum.  Cieneral  Motors  {Frigidaire  Division). 
Nestle  products.  Zenith  watches,  Martell  cognac, 
Lipton  tea,  .-Virwick  and  the  leading  French  an- 
nouncers. Cinema  et  Pubhcite  was  awarded  the 
Grand  Prix  of  the  International  Advertising  Films 
Festival,  Monte-Carlo.  September  1953. 


lB.4y  C2lM^^  C2 


DEUTSCHE    INDUSTRIE    UND 
DOKUMENTARFILM   GmbH! 

Dusseldorf.  Dcithsti.  II  .i.  IMic.ne  84  ;'.  91. 


GERMANY 


LAUX   STUDIOS 

An   Der   Hauptwache    10.    FrankfortMain. 
Germany 

Phone:  Frankfurt  am  Main  94  447,  94  484, 
91  123 

Helmut  Laux,  President 

Achim  Koch.  Vice-President 

Ehrenfried  Fischer,  Research  d-  Script  Director 

Werner  Harzer.  Art  and  Animatiorj  Director 

Werner  Christmann,  Production  Manager 
SERVICES:  Industrial  sales  and  job  training, 
sound  slidefilms,  experienced  in  25  branches:  sales 
promotion,  visual  presentation,  booklets,  complete 
package  service.  F.ACILITIES:  Complete  studio, 
sound  stage,  screening  room,  set  construction, 
prop  department,  permanent  creative  staff  (40 
employees)  script  writers,  editors,  artists,  photo- 
graphers, three  sound  slidefilm  crews,  color  pro- 
cessing laboratories. 

RECENT  PRODUCTIONS  AND  SPONSORS 
SOUND  SLIDEFIL.MS:  I  he  New  Opel  Kapilan 
(Adam  Opel  Akticngcsellschaft):  Compact  on  Mu- 
tual Agreement,  What  ]\'ould  You  Do?  (Quizz) 
(Deutscfie  Shell  AG):  Somewhere  on  the  Main 
Street  (Coca  Cola):  Continental  Tubeless  (Conti- 
nental Gummi-Werke  .A.-G):  Kunden  denken  —  Ver- 
kaufer  lenken    (Farbenfabriken  Bayer  A.  G.). 


BOEHNER   FILM 

Fritz  Boehner  (cables;  Boehnerfilm).  Admin,  and 
Advertising  Dept.;  Erlangen,  Universitatsstr.  2: 
Phone:  3037.  Production:  Hamburg-Heiligengeist- 
feld.  Hochhaus  1.  Phone:  43  33  .")l.  Owner:  Fritz 
Boehner.  SERVICES:  synchronization,  studio, 
documentaries,  industrial  and  sales  promotion. 

DEUTSCHE   DOKUMENTARFILM- 
GESELLSCHAFT 

Heinrich  Klemme  &  Co.  Hamburg  1,  Ferdinandstr. 
61.  Phone  32  75  59. 


DEUTSCHE   BUNDESBAHN    FILMSTELLE 
BEIM   EiSENBAHNZENTRALAMT 

Minden,  \\'eslfalcii.  .Managing  Director:  Reichs- 
bahnrat  Dipl.  Ing.  H.  Luetz.  SERVICES:  Docu- 
mentaries. 

DOMNICK-FILMPRODUKTION   GmbH! 

(cables:  Donuiickhlin)  Wiesbaden.  Meubenstr.  23. 
Phone  29  0  40.  Owner:  Hans  Domnick.  SERV- 
ICES; Production  of  motion  pictures  and  documen- 
taries. 

ROLF   ENGLER-FILME 

Munchen-Geiselgasteig.  Rnljert  koch  Str.  13. 
Phone:  47  64  52.  SERVICES:  Production  of  mo- 
tion pictures,  documentaries,  industrial,  sales  pro- 
motion. 

FILM-STUDIO   WALTER   LECKEBUSCH 

Munchen  19.  Waisenhausstr.  40.  Studio;  Mimchen 
19.  Tizianstr.  16.  Phone  63  3  96.  Owner;  Walter 
Leckebusch. 

FISCHERKOESEN-FILM-STUDIO 

Bad  GodesbergMehkni.  Phone  36  52.  Executive; 
Hans  Fischerkoesen,  Dr.  Ulrich  Westerkamp. 
SERVICES;  Industrial,  sales  promotion  films. 

GEA-KULTURFILM   GmbH. 

Hamburg  36.  .Xeiier  Wall  19-23.  Phone  34  31  57/58. 
Executive;  Wilhelm  Brockmann.  SERVICES; 
Documentaries. 

WOLFGANG   GORTNER 

Bad  Tolz.  Buchener  Str.  22.  Phone  28  97.  Owner; 
Wolfgang  Gortner.  SER\TCES;  Documentaries. 
International  mountain,  sports  and  vonth  film  ac- 
tivities. 

INOUSTRIE-UND    AGRAR-FILMINSTITUT 
ERNST   MUNCK 

Stuttgart  Zuffenhausen.  Marconistr.  53.  Owner; 
Ernst  Munck.  SERVICES:  Industrial  and  agricul- 
tural film  studio. 

INSEL   FILM   GmbH. 

.Administration:  kc)nst;tnz.  I.uisenstr.  22.  Phone: 
25  50.  Production  and  Sales  department;  Munchen 
8,  Anzingerstr.  1.  Phone  44  86  21/23.  Executive 
Associate;  Horbert  Handwerk.  SERVICES:  Docu 
mentarics.  industrial  and  sales  promotion  films. 

INSTITUT    FUR    FILM    UND    BILD    IN 
WISSENSCHAFT   UND   UNTERRICHT 

Munchen  23.  Leopoldstr.  175.  Phone:  32  1  53,  33 
4  18.  Director:  Fridolin  Schmid.  High  School  and 
Scientific  Department:  Gottingen,  Bunsenstr.  10. 
Phone;  36  53.  Director:  Dr.  Ing.  Gotthard  Wolf. 
Branch  Office;  Berlin.  Phone;  73  28  98.  Director: 
Erwin  Patsch.  SER\1CES:  Production  and  distri 
bution  of  educational  films,  stills  for  schools,  youth 
education  and  adult  education. 

KASKELINE   FILM   WOLFGANG   KASKELINE 

Berlin-Charlottenburg  9.  Reichsstr.  U.  Phone  92  67 
25.  SERVICES:  Theatre  films,  documentaries,  in- 
dustrial and  sales  promotion  films. 

KOROSI   &    BETHKE-KULTURFILM- 
PRODUKTION 

Hamburg  24,  Graumannsweg  46.  Phone  25  09  63. 
Owner;  Herbert  Korosi.  SERVICES:  Documen- 
taries. 


KULTUR-UND    LEHRFILM-INSTITUT 
KLEMENS   LINDENAU 

(cables;  Kultnrdhn  Delmenhorsi)  Delmenhorst, 
Hoykenkamp.  Phone  31  18.  SERVICES:  Docu- 
mentaries, industrial  and  sales  promotion  films. 


SCHONGER   FILM 

Inning/Ammersee.  Herrschingerstr.  13.  Phone  68. 
Owner:  Hubert  Schongcr.  SERVICES;  Theatre 
films  and  documentaries. 


KULTURFILM    INSTITUT   gmbh. 
DR.   HANS   CURLIS 

Berlin-Steglitz.  Lepsiusstr.  59.  Phone  72  29  09. 
Owner:  Dr.  Hans  Curlis.  SERVICES;  Dociunen- 
taries. 


THURNAU   FILMPRODUKTION 

(cables:  Thurnaufilm)  Berlin  VV.  15,  Branden- 
burgische  Str.  38.  Phone:  97  86  04/05.  Hamburg 
II.  Hahntrapp  5.  Phone  32  63  21.  Dusseldorf- 
Oberkassel,  Kaiser  Friedrich  Ring  38.  Phone  53  9 
46.  Wiesbaden.  Wilhelmstr.  17.  Phone  22  0  80. 
Owner:  Norbert  Thurnau,  Executive;  Helmut 
Bcrger.  SERVICES:  Documentaries,  synchroniza- 
tion. 

ALF   ZENGERLING   FILMPRODUKTION 

Berlin-Zihliruloil.  |ai)i<kisir.  111"..  I'linne;  84  35  02. 
Berlin  W  15,  Uhlandstr.  173.  Phone;  91  11  09. 
Owner;  Ml  Zengerling.  SERVICES:  Documen- 
taries, fairy  tales,  youth  films,  nuisic  films. 


^  cnu^Af  en 


SCANDINAVIA 


NORWAY 

STATENS   FILMSENTRAL 

Schwenstnsgate  6.  (Jslo.  St.  II..  Norway 

Phone:  60  20  90 

Date  of  Organization;  1948 

Mrs.  Ingeborg  Lyche,  President  of  Board 

Jon  Mathisen.  Managing  Director 
SERVICES;  Production  of  documentary  and  ed- 
ucational films  and  filmstrips.  16mm  non-com- 
mercial film  distribution  on  a  national  scale.  16mm 
sound  recording.  16  and  35mm  laboratory  work. 
F.ACILITIES;  Sound  recording  studio,  laboratory. 

RECENT  PRODUCTIONS 
MOTION  PIC'I  URES;  Karius  og  Baktus  (Dental 
Hygiene).  Havratiniet  (.\nthropology),  Veslefrikk 
med  Fela  (Ballet).  Du  har  ann'inet  (Public  Health). 
SLIDEFIL.MS:  Mor  og  barn  (Hygiene),  Hjeminn- 
redning  (a  series  of  6  strips  on  modern  homes), 
Norwegian  shipping   (8  strips). 


SWEDEN 

FORBERG-FILM   AB. 

Kungsgatan  27.  Stockholm.  Sweden 

Phone;  111655 

Date  of  Organization;  1934 

E.  Forberg,  President,  Gen.  Mgr. 

T.  Hultgren.  Executive  Sec.  if  Treasurer 

C.  H.  F'ahlstedt,  Sales  Manager 

H.  Peters.  Director 

L.  Hedenburg,  Director 

1.  Naslund,  Sound  Services 

K.  Pill.  Art  Dept. 
SER\'ICES:  Motion  pictures  in  35  and  16mm  and 
slidefilms  for  industrial,  sales  and  personnel 
training.  F.\CILITIES:  Camera  and  lighting  for 
35  and  1 6mm  motion  pictures;  sound  recording, 
complete  lacilities  for  slidefilms  production. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MOTION  PlCIl'RES:  Building  of  Water  powei 
Plant  (Bergelorsens  Kralt  .\B);  Building  of  Water- 
power  Plants  (Krangede  Kraft  AB)  3  pictures;  The 
River  That  Disappeared  (Kungl.  Vattenfallstyrel 
sen)    (Royal   Water-power  Services).     SOUND 

(LISTING   CONTINUED   ON    FOLLOWING    PAGE) 


6TH     ANNUAL      PRODUCTION      REVIEW 


137 


SCANDINAVIAN   LANDS:   SWEDEN 
FORBERG    FILM    A.B.    CONTINUED 

SLIDKIILMS  I-'OR:  AB  Banankompnniet  (l-ruits). 
AB  Biiliiuler  Muiiktell  ( Irattors).  Dorili.  B;nksin 
S:  Co.  AB  (C:ol<>rs).  AB  l-'.kctrolux  (RefriKirntors). 
Elckini  Skaiuli;!  (Decplrcr/ing).  AB  Fiiihnikcii 
(Paper  of  hisluT  grack's),  Ciustavsljrt'gs  Kahrikcrs 
AB  (  lube  ar(isM)iics).  Hciiiiksdals  Gummifahriks 
AB  (Rubber  mattresses).  Svenska  Aeroplaii  AB 
(Motor  cars).  .Svenska  Chokladfabriks  .\B  (Candies). 
.\B  .Svenska  Metallverkeii  (Boik^r-Knginecring), 
Bryggareforeningen  (Swedisli  Brewers  .\ssn.).  Ko- 
operaliva  Korbundet  (Cooperative  .\ssn.).  Stalens 
[arnvagar  (State  RaiUoads).  .\B  Godstrafik  S:  Bils- 
peditiou  (Trallk  Services).  Sveriges  Frukt  X:  Kon- 
fektyrhaiidlareforbund  (Swedish  Fruit  &  Candy 
Grocers  .\ssn.).  .Sveriges  Grossistlorbund  (,\ssn.  of 
Swedish  Wholesale  Dealers).  Sal jledaregruppen 
(Swedish  branch  of  the  .American  N.  S.  E.  [Na- 
tional Sales  F.xccutives]).  Taxi  Trafikforening 
(Taxi  Cabs).  Svenska  Foreningen  for  Psykisk  Hal- 
sovard  (Swedish  .Society  for  Mental  Health).  3 
films;  Svenska  Gruvforeningen  (Swedish  Mine 
Owners).  ADAPTIONS  OF  U.S.  SLIDEFILMS: 
Numerous  slidcfilms  for  the  Swedish  representatives 
of:  Ford  Motor  Co..  General  Motors.  National 
Cash  Register. 


DENMARK 

MINERVA-FILM   A/S 

Loklbodgade  18.  Copenhagen  K.  Denmark 

Phone:  Minerva  No.  1 

Date  of  Organization:  January  7,  1936 

Torben  Madsen.  President 

Ingulf  Boisen,  Vice-President 

i  beodor  Christcnsen.  Director  d-  Dir.  of 
Production 

Hagen  Hasselbakh.  Director 

jorgen  Roos.  Dircttin 
SERVICES:  Production  ol  inoiicm  pictures,  com- 
mercial, industrial,  scientific  fields.  I-WCILITIES: 
Equipment  for  Hi  :uid  3."imni  production.  Cameras: 
.Arrifiex.  Bell  &  Howell.  Kodak  Cine  Special.  Cut 
ting-rooms.  Projecting-thcatrc.  Moviolas.  IVi/jmm 
ta])e  e<iuipnient.  him  ;md  sound  libr;iry. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOriON  PICTURES:  A  Story  of  Silver-n&W 
(Georg  Jensen's  Solvsmedie);  Water  from  the  Eu- 
p/irn/o— Eastmaiuolor.  The  Big  f/pc(— Gevacolor 
(Burmcister  &  VV';iin);  The  Mechanized  Agriculture 
in  Dcnmar/i— Kod;ichrome  (.Association  of  Danish 
Real  Estate  Owners):  What  Shall  My  Joh  lie?- 
K^W    (Danish  Governmenl). 


lB.4f  C3iM^ 


ESTUDIOS   MORO   S.   L. 

I.os  Mesejo,    1  "t    (P.uiIhm)  .M.idrid.  Sp;iiT» 
I'hone:  2tt32yu 
Date  of  Organization:  1!J5U 
S;intiago  Moro.  General  ir  Technical  Director 
lose  Luis  Moro.  Art  Director  I-  Chief  Animator 
Cristobal  .Marcpiez,  Director  of  Production 
Edtiardo  Duc:iy.  Scriftt  &  ldeii.\  Dejiartinent 
Rogelio  (iobos.  Film  Edtlm 
SERV'K^ES:   3.'num   films  lor  :id\cnising  and   tele 
vision:  Large  studio  for  movie  cu'loons  ;md  model 
animation.       F.\CII.ri  IF^S:  .Shooting  stage.  3.')inm 
camera  units,  three  3.')mm  animation  stands,  sound 
recording.  '^'S  :nid    Hinun  viewing  ilie:iter.  editing 
rooms. 

RECENT       PRODUCTIONS       AND       SPONSORS 
MOIlOX    I'K    II'KIS:    In    f  asnu.ni  Coloi  -  /  ,„/«v 


Pref'ieren  (stockings)  (Medias  Jenny,  B;ircelona): 
Llego  La  Primavera?  (lightbulbs)  (Lamparas 
"Metal,"  Madrid):  El  Mago  Cieneroso  (toothpaste) 
(l.aboratorios  Profiden,  Madrid);  Una  De  Miedo 
(soda  water)  (Ga.seosa  "La  Casera,"  Madrid):  In 
(ievacolor— D/.\//«(/;'o»  (clothes  store— Nuevas  Sede- 
rias.  /aragoza). 


AFRICA 

SUDAN   PUBLICITY   CO.   LTD. 

I*ublicitv  House.  Kh;ntoum.  Siuhm.  .\frica 
Phone;  Khartoum  4160 
Cable  .\ddress:  Public  itv 


Dale  of  Orgaiii/ation:   1<(.')II 
Hamisli  D;ivitIson.  Managing  Director 
khiilil  :\tabani.  (General  Manager 
Gabriel  Tokatleian,  Production  Supervisor 
SERVICES:    3.")mni   films   (B&VV);    16mm   films 
(color);    35mm   filmlets   (BS.VV   and   color).   Sound- 
track:   .\rabir.    English.    French.   Greek.     FACILI- 
riES:     .\ir-ionditioned    studio,    carpenter's    shop, 
production  ofEces. 

RECENT      PRODUCTIONS      AND      SPONSORS 

MOTION  PICTURES:  Sailor  Man  (Sudan  To- 
bacco Co.  Ltd.);  Red  Lion  (Tootal  Fabrics). 
SLIDEFILMS:  Oner  the  Pole  (Scandinavian  Air- 
lines System);  Pest  Control  (Pbnit  Protettion  Ltd.): 
Don'l  Be  Vague   (Haig  Whisky). 


FILM      PRODUCTION      FACILITIES      IN      AUSTRALIA 


AUSTRALIAN   INSTRUCTIONAL   FILMS 
PTY.   LTD. 

(Specializing  in  industrial  and  educational  films) 
and  as.sociating 

HALLIDAY   PRODUCTIONS 

(Specializing  in  commercial,  travelogue  :ind 
documentary  short  subjects) 

6  Underwood  Street,  Sydney,  N.S.W..  .Australia 

Phone;  BU  6557 

Lex  Halliday.  Director 

(can  Halliday.  Director 

Philip  |.  Pike.  Chief  Cameraman 

Editing,  research  and  scripting  staff 
SERVICES:  Production  for  screen  or  television. 
Specializing  in  color  16nim  standard  Kodachrome, 
35mm  Eastmancolor  (completely  processed  in 
Australia).  Producing  films  on  worldwide  loca- 
tions and  specifically  Australia  and  adjacent 
Pacific  islands.  General  research  and  scripting. 
Educational  and  scientific  advising  facilities.  F.A- 
CILITIES:  Cameras.  16mm  Cine  Specials,  Ektar 
lenses,  35mm  .Arriflex.  Dollies,  studios,  theatrette; 
full  (omplcment  of  spot  and  fioodlights.  Tape  re- 
cording ec|uipmcnt.  .\U  opiicil  recording  on  West- 
ern Electric  System. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTl'RES;  Soaf>  Detergent  (kitchen 
Bros.)  ;Mid  Bnth  Eye  Frozen  Foods  (World  Food 
Products)  (Liiit:is)  both  in  Eastman  color;  Pacific 
Cocktail  (Qantas  Airways);  The  Ribbon  of  Road- 
Economy  Run  in  Australia  (Socony  Vacuum  Oil 
Co.)  Copper  froui  Peko  (Peko  Copper  Mines): 
Sydney  Today  (Textile  Cones  and  lubes):  IT'ih- 
dow  on  the  World  (Naco  Sun  Sash  Louvres)  and 
Inland  with  Stuart  (Stamina  Cilothing  Co.)  3rcl 
historical  series,  all  Kodachrome.  lich  Linen  (Irisli 
Linen  .Assn.)  mp  and  Eastmancolor  sf.  'FV  FILMS: 
for  Crusader  Mills.  Stamina  Clothing  C'o..  Fimbrol 
Chemicals.  Ltd.,  Fcxtile  Cones  and  Tubes.  Hy- 
gienic Containers.  V;icunm  Oil  Co..  etc. 


CINESOUND   PRODUCTIONS   PTY.    LTD. 

'ill  n.iiliiigtim  .SI.  R.i/clk'.  Sxdney.  N.  S.  \V. 

\nslr;dia 
l'li.>iK':  VV.  IS.  3111    (1  lines) 
Dale  111   Olg.Llii/ation:    |uiie  ni3 1 
.Norman  Bede  Rydge.  Chairman  of  Dlrectois 
Ken  (i.  Hall,  Executive  Pioduier 
llede  Whilein;ni.  Chief  Cameraliiali 
S\dnc\  \\  hitelev.  Editor-in-Chief 
.Arthur  Smith,  Chief  Sound  Engineer 
Clive  I'"..  (Iross,  Shorts  Director 
Stu;ul  Ralston.  Optical  Flffects  Dept. 
(..mill a  represi-iil;tti\es  in  Melbourne.  Brisbane 

Vdcbiide.  Perth.  Hob;n*t  ;ind  .\uckland. 

New  Ze;il;in(l. 
STRVICTS:    Cinisouuii     \usii.iii.iri    WiekU    \ews- 

t((l     (IHMJ.llillg     lIlluUgllMlll       \U^1I.|1.IM.I     .111(1      \l-\\ 


Ze;ilaiul.  18  feature  films.  Industriiil.  documentary 
commercial  and  television  films  in  33mni  and 
I6inm.  FACILITIES:  Sound  stage,  full  camera 
and  lighting  equipment:  (35m!n  and  Kimm)  po- 
wer generating  plant.  1714mm  magnetic  recorders 
and  mixing  heads.  (8-channel  re-recording).  Two 
optical  film  recorders.  Theatrcttes.  editing,  dub- 
bing, script  v\Titing. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  Proud  Heritage  (N.S.W. 
Dept.  of  Education);  Dream  Come  True  (Far  West 
Children's  .Scheme)  both  in  Eastmancolor;  Guardi- 
ans of  the  Surf  (Caltex  Oil)  in  Kodacfirome;  South 
Pacific  Playground  (Manly  Tourist  Bureau);  The 
Drover  (.Aust.  Wool  Bure;iu)  both  in  Gevacolor; 
SOME  ADDITIONAL  Hl.".5  SHORT  PRODUC- 
TIONS: Jungle  Training  (.Australian  .\rniy):  Thrill 
Drivers  (Ford  Motor  Company);  Pilot  Training 
(Royal  Australian  Air  Force);  Tubeless  Tyres 
(Goodyear);  Royal  Australian  Artilleiy  (.Australian 
.Army);  Flying  High  (Dept.  of  Education);  Brand 
ing  Sheep  (.Australian  Wool  Bureau)  PRODUCED 
IN  ASSOCIATION:  Davis  Cup  19-15:  Australian 
Holiday  (General  Motors);  Invest  in  Australia 
(Sydney  Stock  Exchange). 

FILMADS   PTY.   LTD. 

147  Collins  St..  Melbourne.  \'ictori:i 

Phone:  MF  4857 

Date  of  Organization:   llllil 

H.  E.  Jobbiiis,  General  Managei 

.\.  |.  Campbell,  (hieensland 

D.  Koffel.  \eie  South  Wales 

Mrs.  R.  .Anderson,  South  .lustralia 

L.  Lobascher,  Western  Australia 

M.  Moore,  Tasmania 

D.  ].  Bilcock.  Producer  I  Directoi 

F.  E.  H.  Cooper,  Sales  Manager 

L.  Heitman,  Light  i~  Camera 

H.   Faylor,  Make-up 

N.  Duncan.  Studio  Manager 
SERVICES:  16mm  and  35mm  live  :ind  anim:itecl, 
documentary.  ;idvertising  :incl  IV  commercials. 
35mm  filnistrips.  F.\C:i  LI  FI  ES:  C;oniplete 
studio,  editing  rooms.  m:ike-up  room,  dressing 
rooms,  complete  recording  facilities:  'Fhre:itrelie: 
16  and  35mm  camera  editing  and  recording  ecpiip 
ment.  single  form  ;niimatioii  cciuipment  for  l(>  and 
35imn.  llimiii  laboratory  with  20.1100  16imii  Icet 
capacity  per  8  hr.  clay  Caiiier:i  crews  located  :ill 
capital  cities.  During  May  11156.  2  Rapid  I'linier 
Processors  will  be  installed  increasing  Hiiiini  hibo- 
nitorv  c:ip;icii\  l)v  .ipprox.  60.1)00  It.  per  8  lir. 
d.iv.  ■ 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MOIIO.N  PICllRES;  Ford-  the  l-,i-hi,ni  ,foiil 
Motor  Co.);  Kiss  and  Make-uf)  (Michel  Cosmetics); 
Adi'iiiiied  'Techniques  in  Welding  (Stiiiuhucl  Vac- 
uum   Oil    Co.):      (    (.unit    /■.    lUini     (Shell    Oil    Co.): 


138 


BUSINESS     SCREEN     MAGAZINE 


«,?afs* 


A  ROAD  IS  A  TOOL 


—It  is  the  means  of  solv- 
ing a  problem. 

Similarly,  a  film  is  a 
tool. 

We  welcome  the  tricky 
problem,  the  opportunity 
to  design  your  communi- 
cations tool  which  will 
have,  above  all,  utility. 


TRIDENT  FILMS 


,   I  N  C  .■♦ 


510    MADISON   AVENUE   ■    NEW   YORK    22,    N.   Y. 


PHOHl  PLaZA  9-3580-  CABLE  -  DENTPIX 


BUSINESS    SCREEN    INTERNATIONAL 


FILM   PRODUCTION 


1 


FOR    MEDICINE,     EDUCATION 
AND    BUSINESS 

FOR   AUDIENCE    LEVELS    FROM 

JUNIOR    HIGH    SCHOOL 

TO   PROFESSIONAL 


EXPERT  TECHNICAL   STAFF 
SCRIPTS  AND   STORYBOARDS 
LIVE   ACTION 
ANIMATION 

COLOR,    SOUND 

AFFILIATED    DISTRIBUTION 


You  Are  Cordially  Invited  to  Discuss 
Your  Film  Program  With  Us 


STURGIS-GRANT 
PRODUCTIONS,  INC. 

322    EAST   44th    STREET 
NEW   YORK    17,   NEW   YORK 


JAPAN 


FILMADS,      PTY.      LIMITED: 

(( OMl.NLEU  UtOiM  1-AGli  IIL.NUREU  TmKTVi;i(,HTI 
.\fii)iufnctuie.  Care  &  Use  of  Wood  Chisels  (B.  H. 
1'.  Co.)  SPONSORS  for  whom  other  filins  have  been 
prodiued  diirinu  IDj'j:  Australian  Paper  Manufac- 
turers, liright  ,V  Hitchcock,  Craif;s  Kitchen,  Cham- 
berhiin  Tractors  C.  E.  Miller.  Cenovis  Yeast,  Drug 
Houses  of  .Australia.  Kibrous  Plaster  MIgrs..  I.  S. 
A.  ,S..  I.aininex.  Liberty  Corsets,  Ladncr's,  Mel- 
bourne Iraniways  Board,  H.  V.  Mackay  Massey- 
Harris,  Nicholas,  Neptune  Oil  Co.,  Omega  watches. 

PERIER  PRODUCTIONS  PTY.  LTD.   (ssf,  etc.) 
PERIER    FILMS    PTY.    LTD.    (mp    only) 

24  Jamison  St.,  Sydney,  Australia 
Phone:  BU  6527 
Date  of  Organization:  1947 
Reg  Perier.  Managing  Director 
Stan  Mmtioch.  Production  Manager 
Miklred  Crowley,  Business  Manager 
Helen  Hughes,  Color  Transparencies 
SERVICES:    Complete    16mm    production,    35mra 
B&W  and  color  slidefdra  production,  35mni  color 
transparency  library  of  .Australian,   New   Zealand 
and    Pacific    Island    subjects;    commercial    and    in- 
dustrial  photographers.     F.ACILITIES:   Cine   Ko- 
dak  Specials,    200    ft.   magazines.   35mm   Exaktas, 
ftdl  range  5x4  equipment. 

RECENT  PROOUCTIONS  AND  SPONSORS 
MOTION  PICTURES:  The  Long  and  Short  of  It 
(W.  D.  &  H.  O.  Wills  (Aust.)  Ltd.);  Cinevox  Pre- 
mier (Kodak  (.A'sia)  Pty.  Ltd.)  The  Edgell  Honey 
Story.  Nature  Pays  a  Dividend,  Edgell  Goes  to 
Market,  Beans  in  the  Edgell  Manner  (Gordon 
Edgell  St  Sons  Ltd.);  Design  for  Civic  Pride  (.Ash- 
field  Municipal  Council).  .Additional  Production 
1955:  Making  More  with  Marfak  (Caltex  Aust.) 
Pty.  Ltd.  Complete  color  photography,  5x4  Ekta- 
chrome,  for  reduction  to  sound  slidcfilm  in  United 
States.  How  to  Clean  Your  Teeth  (Hansen-Ruben- 
solin  Pty.  Ltd.— .Advertising  Agents  for  Bristol-Myer 
Co.  Pty.  Ltd.)  Eastmancolor  slidefilm  issued  with 
instruction  booklet.  Major  sponsors  for  1952-55-56: 
-Ames  Irrigation  Pty.  Ltd.,  .Atlantic  Union  Oil  Co. 
Ltd..  British  Standard  Wacliinery  Co.  Ltd.,  Colo- 
nial Sugar  Refining  Co.  Ltd..  Email  Ltd.,  Common- 
wealth Industrial  Gases  (N.S.VV.)  Pty.  Ltd..  Fortune 
(Aust.)  Pty.  Ltd.,  Imperial  Chemical  Industries  of 
Aust.  &  N.  Z.  Ltd.,  .Australian  Woolen  Mills  Ltd., 
Conmionwealtli  Bank  of  .Aust.,  Rural  Credit  De- 
velopment Fund,  David  Jones  Ltd.,  Masonite  Corp. 
Ltd.,  Qantas  Empire  .Airways  Ltd.,  Rockdale  Mu- 
nicipal Council,  Rural  Bank  of  New  South  Wales, 
Sunbeam  Corp.  Ltd.,  Sydney  County  Council,  Vesta 
Batterv  Co.  Ltd. 


Educational  •  Travel  •  Sport 


MARTIN 
BOVEY 


INC. 


CHElAISfORD 
MASSACHUSEUS 


'Quality  Is  Our  Master' 


1  okyo,  japan 


INTERNATIONAL    MOTION    PICTURE 
COMPANY,    INC. 

Kaiakura  BUIg..  Kyobasln, 

Phone:  28-5778/9  ' 

Cable  Address:  lANMUTSU,  Tokyo 

Date  of  Organization:  1952 

Ian  Mutsu.  President 

Jujun  Eurukawa,  Director 

Shokichi  Mogami,  Director 

Kaneo  Ichinomiya,  Director 
SERVICES:  Producers  of  industrial  :md  business 
filins,  TV  commerci;ils  and  newsreels.  Ifimm  and 
35mm  production.  FACILITIES:  The  best 
equipped  16nmi  producing  com|iany  in  Japan.  Full 
time  c:uiiera.  sound  and  office  staff  with  wide  list 
of  free-lance  technicians.  Own  sound  recording  and 
editing  f;icilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MOTION  PIC  FURES:  Tlie  Lu\tnious  Tiber, 
(Japan  Raw  Silk  Exporters  .Assn.);  Hoist  with  East 
(Japan  Machinery  Exporters  .Assn.);  EF-}S16 
(Japan  National  Railways);  Shofijiing  for  the  Fu- 
ture (Ministry  of  Trade,  Japan):  Golden  Rhythm 
(Bireley's  Japan). 


Supplementary  Listings  of  Overseas 
Producers  to  Appear  in  Future  Issues 

M  With  such  well-known  Swiss  companies  as 
Iris  and  Gloriafilm  as  yet  unlisted  and  a  more 
complete  report  on  Britain's  Association  of 
Specialized  Fihn  Producers  to  be  carried,  this 
6th  Annual  Production  Review  international  list- 
ing feature  will  be  continued  during  the  1956 
publication  year.  Overseas  companies  are  urged 
to  write  for  standard  listing  forms.  There  is  no 
charge  for  these  listings.  (9" 

NATIONAL    CARLOADING    PRESENTS: 

I  CONTINUED  FROM  P.iGE  SIXTY-FOUR) 
pretty  dresses,  girls,  bathing  suits  and  scenery. 
Luckily  —  because  the  film  is  not  exactly  a 
cinematic  work  of  art.  but  is  pleasant  and  the 
22^ 2  minutes  dont  drag  too  much. 

The  film  will  be  distributed  to  department 
stores  for  public  showing,  as  well  as  to  interested 
TV  stations,  business  and  women "s  clubs,  schools, 
associations,  textile  mills  and  other  organizations. 

National  Carloading  has  found  its  California 
fashion  customers  quite  receptive  to  this  unusual 
blandishment,  and  business  is  picking  up 
nicelv.  9 


mEDium  nClllUC 
conDEnsEDUCLUnC 

1  8  point.  42  point 

Available  in   18.24.  30.  36.  42.  48.  60  &  72  point  sizes 

Informal  . .  .  Good  Display 
Looks  best  letter-spaced. 

One  of  many  typcfnces  nvnilabte  in  Knight  Studio  Titles 

KIIIGHT  STUDIO 

159  E.  Chicago  flue.,  Chicago 


140 


BUSINESS     SCREEN     MAGAZINE 


These  Venezuelan  oil  workers  are  oper- 
ating one  of  the  more  than  2,000  rigs  on 
Lake  Morocaibo:  a  scene  from  "People  and 
Petroleum,"   produced   by   Sound   Masters. 


People  and  Petraleum 

Creole  Petroleum  Corporation  Portrays  the  Story 
of  Its  Operations  and  Contribution  in  Venezuela 


^ 


^ 


^ 


Modern  construction,  financed   by  wealth   of  oil  resources,   set 
background  tor  this  street  scene  in  modern  Caracas,  Venezuela. 


Beneath  the  waters  of  Lal<e  Maracaibo  in  Western  Venezuela  lie 
one  of  the  world's  richest  oil  deposits:  operations  taking 
place  to  produce  it  are  twentieth  century  engineering  marvel. 


•K  Timely  as  the  word  "interna- 
ticjnal,"  a  new  public  relations  mo- 
tion picture.  People  and  Petroleum, 
lells  the  story  of  how  the  Creole 
Petroleum  Corporation  conducts  its 
business  as  a  guest  of  Venezuela. 

The  first  Creole  film  produced  for 
United  States  audiences  People  and 
Petroleum  shows  how  this  American 
Company  contributes  to  the  eco- 
nomic growth  of  Venezuela,  an  im- 
portant and  strategic  ally  of  the 
United  States. 

A    Philosophy   of   Citizenship 

After  viewing  operations  in  the 
Lalse  Maracaibo  region  and  the 
jungle  areas  of  Venezuela,  the  film 
case-studies  Creole  as  a  U.S.  com- 
pany conducting  its  business  in  a 
foreign  country.  Creole's  philosophy 
of  "good  citizenship"  is  shown  as 
ranging  from  lilieral  personnel  poli- 
cies favoring  V  enezuelan  nationals 
to  such  programs  as  Community 
Integration  whereby  oldtime  camps 
are  being  slowly  absorbed  into  the 
villages  and  towns  built  up  around 
them. 

Outlined  is  Venezuela  s  own 
policy   of  "sowing  the   petroleum," 


NUMBER      1       ■      VOLUME      17      •       1956 


plowing  back  oil  revenues  into  ex- 
tensive public  works,  education  and 
health  programs  for  its  people.  Di- 
versification of  the  country's  econo- 
my is  a  major  goal  and  her  invest- 
ment opportunities  are  proving 
continually  attractive  to  foreign 
capital,  much  of  it  from  the  United 
States. 

Billion   Dollar   U.S.   Customer 

A  final  section  presents  Vene- 
zuela's achievement  in  becoming  a 
billion-dollar-a-year  customer  of  the 
U..8..  a  development  made  possible 
in  large  part  through  her  oil  ex- 
ports in  which  she  leads  the  world. 

Produced  by  Sound  Masters.  Inc., 
the  film  is  black  and  white  and  runs 
27  minutes.  Distribution  will  be 
handled  by  Movies  U.S.A.  Present 
plans  call  for  extensive  showings  to 
business  groups,  service  clubs,  edu- 
cational institutions  and  on  public 
service  television  programs. 

How  to  Obtain   This   Picture 

Bookings  of  People  and  Petroleum 
may  be  arranged  through  the  Ster- 
ling-Movies. U.S.A..  205  E.  43rd 
St..  New  York  17.  N.Y.  B- 


141 


II 


"Pianorama"  a  Tribute 
to  Wurlitzer  Centennial 

Sitoiisor:   The   l\iul.il|ili    \\  uililzci 

Company. 
Title:    Pianorama.  28  min..  color. 

produced    by    Paragon    Pictures, 

Inc. 
■¥■  A  centennial  film  might  well  be 
expected  to  concern  itself  with  a 
great  company,  but  The  Rudolph 
Wurlitzer  (loinpany  celebrated  its 
100th  anniversary  with  a  tribute  to 
a  universal  nmsical  instrument.  The 
piano  and  its  music  are  the  stars  of 
Pianorama,  and  W  urlitzer  s  name  is 
confined  to  the  credits  and  tr.ide- 
marks  on  the  instruments  used. 

The    simple    story    line    centers 
around  two  young  children  who  are 


fascinated  by  a  story-telling,  piano- 
playing  neighbor.  The  parents  at- 
tempt to  "rescue"  the  neighbor 
from  their  bothersome  children  and. 
naturally,  the  story  of  the  piano 
follows. 

Factory  scenes,  with  SNnchronous 
background  sounds,  show  the  manu- 
facture of  a  piano  from  raw  mater- 
ials to  a  beautiful  musical  instru- 
ment, and  put  across  the  films 
main  theme:  how  modern  methods 
of  production  lower  the  price  of  a 
piano  to  within  reach  of  all,  and 
actually  improve  in  many  ways  the 
quality  achieved  by  old-time  hand 
methods. 

Some  of  the  highlights  of  this 
part  of  the  film  include  graphic 
tuning  by  means  of  the  oscilloscope, 
completely  automatic  bridge-drilling 
by  a  machine  with  a  mechanical 
brain,  and  the  mechanical  carving 
of  music  racks  and  the  graceful 
piano  legs. 

Pianorama  includes  a  wide  vari- 
ety of  piano  music,  beautifully  re- 
produced, and  adds  up  to  an  enter- 
taining and  educational  motion  pic- 
ture. It  has  been  released  for  tele- 
vision, and  is  sufficiently  non-com- 
mercial to  warrant  wide  and  con- 
tinued use.  Prints  may  be  obtained 
on  free  loan  through  Wurlitzer 
dealers  or  from  the  companv  s  main 
plant  at  DeKalb.  111.  I^- 


Take  1:  cutaway  model  of  car  of  tomorrow 
is  shown  in  GM's  "Your  Key  to  the  Future." 

Mntorama  Prelude  in  Vislavisinn 

GM  Hands  Viewers  a  Technicolored  "Key  to  the  Future" 


M  Fantasy-sized  images  of  new  mo- 
del cars  and  gay  shadows  of  the 
auto-future  played  prelude  to  lively 
stage  and  showroom  substance  to 
accelerate  crowds  at  the  1956  Gen- 
eral Motors  Motorama  which  began 
its  national  grand  tour  in  New 
York's  Waldorf-Astoria,  Januarv  19- 
24. 

Automotive  dreamboats  became 
nearbv  realities  as  GM  throngs 
watched  Your  Key  to  the  Future, 
an  elaborate  musical  motion  picture 
which  sped  them  into  a  live  singing, 
dancing,  vehicle-glorifying  revue. 

Produced  by  Dudley  Pictures 
The  film  preface  to  the  actual  new 
model  exposition  was  produced  for 
General  Motors  by  Dudley  Pictures 
Corp.  in  Vistavision  and  Techni- 
color. Your  Key  to  the  Future  and 
the  live  show  component  were  con- 
ceived and  directed  by  Michael 
Kidd. 

In  the  fast,  rhythmical  film  se- 
quences, lyrical  families  steer  fun- 
ward — their  pleasure  enhanced  by 
possession  of  the  new  GM  cars  they 

Below;  miniature  set  used  in  filming 
Dudley  (center)  and  studio  ort  and 


serve  to  introduce.  The  movie  s 
Chevrolet  family  travels  into  a  traf- 
fic tie-up.  Halted  by  the  roadknot. 
the  family  dream-drives  into  the  fu- 
ture where  they  find  "the  most"  in 
ear  luxury  and  the  smooth  answer 
to  all  driving  worries. 

Car  Guided   by   Electronics 

Thev  streak  along  a  desert  high- 
way into  an  electronically  controlled 
lane  where  the  car  glides  automa- 
tically and  the  driver  is  freed  of 
driving-cares.  This  adventure,  util- 
izing a  full-scale  model  car-of-the- 
future.  was  made  from  live  action 
shots  taken  on  miles  of  GM  proving 

grounds  near  Phoenix.  Arizona 

matched  by  special  miniature  effects. 
The  miniature  set  was  70  feet  wide 
by  1.50  feet  deep  and  incorporated 
an  intricate  crossover  system  of 
intersecting  highways.  Hand-made 
miniature  cars  traversed  this  set 
powered  by  their  own  electric 
motors. 

The  Chevrolet  family  in  their  car- 
to-be  arrive  at  a  motel  of  the  future, 
the  house  lights  go  up  and  the  live 

Your  Key  to  the  Future"  as  producer  Carl 
effects  experts  examine  their  hondiwork. 


stage  show  continues  the  story  "illi 
the  same  family,  same  motel  -and 
the  car  of  the  future.  Ihese  high 
color  and  sound,  giant  screen  vis- 
ions and  live  variety  routines  were 
created  to  set  and  maintain  a  first- 
night  pace  as  Mcjtnrama  promotes 
new  models  across  the  nation — to 
capture  the  several  ndlions  cx|>ected 
to  attend  the  show  and  to  heighten 
their  desire  to  see  and  buy  the  new 
GM  highway  gleamers. 

"Greatest  Show  on  Wheels" 

Styled  the  "Greatest  Show  on 
Wheels."  Motorama  rolled  out  from 
New  York  to  Miami.  Los  Angeles, 
San  Francisco  and  Boston.  A  fleet 
of  125  trucks  were  sent  on  a  more 
than  l.llOII.UDO-mile  journey  to  car- 
ry the  motiiin-picture-charmed  CAR- 
nival  to  Motorama  fans  in  the  sales 
strategic  cities. 

Art  direction  for  1  our  Aey  to  the 
Future  was  by  Gabriel  Scognamillo. 
Hal  Millar  was  s|>ecial  effects  chief, 
Virgil  Beck,  miniature  expert,  and 
Jack  Warren  was  head  cameraman. 

Car  of  tomorrow  races  across  desert 
in  prelude  film  to  the  Motorama. 


ifAl 


A  Sailing  Adventure 
Off  Newfoundland's  Shore 

Sponsor:  Government  of  New- 
foundland. 

Title:   Sailing  Neivjoundland 
W  aters.  28  min.,  color,  produced 
bv    Victor    Kavfetz    Productions,  • 
Inc. 

■¥■  A  summers  voyage  by  a  group 
of  amateur  sailors  around  the  sec- 
ond largest  island  in  the  world  pro- 
vides the  story  line  for  this  new 
film  which  takes  the  crew  of  the 
37-foot  ketch  Seacrest  on  a  tour  of 
the  spectacular  coastline. 

From  St.  John's,  the  ship  sails 
into  icv  northern  waters,  inspecting 
the  codfishing  industry,  chief  means 
(if  sustenance  for  Newfoundlanders. 
Other  scenes  show  monster  icebergs, 
sahnon  fisliing.  pulp  and  paper  mills. 

Sailing  in  Sewjoundland  if  aters 
is  being  distributed  by  Victor  Kav- 
fetz Productions,  17o0  Broadway. 
New  York,  for  group  showing?,  and 
public  service  television  showings.  IJ 


142 


BUSINESS     SCREEN     MAGAZINE 


Flexibility  MEANS  something 

at  Technicolor 


ol  la 

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a  a 

d|  Io 

ol  la 


a 
□ 

o 
a 

o 

D 

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o 

a 

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TECHNICOLOR     IS    THE     REGISTERED    TRADEMARK    OF 

TECHNICOLOR  MOTION  PICTURE  CORPORATION 

HERBERT    I.   KAIMUS,    PRESIDENT    AND    GENERAL    MANAGER 


I      NUMBER     1       •      VO  LUME     1  7      •      1956 


143 


The   chilled    car   wheel    begins    its    long    and    useful    life    as    molten    metal    of 
special  formula   is  poured   in  this  new  automatic   plant. 

Somethinq  IVew  nn  the  Hailrnads 

"First  Five  Million  Miles"  Performance  Report  on  Chilled  Cor  Wheel 


Sponsor:  Southern  Wheel  Division 
of  the  American  Brake  Shoe  Com- 
any. 

Title:  The  First  Five  Million  Miles. 
37  min.,  color,  produced  by  Cal 

Dunn  Studios. 

■^  The  Southern  cast  steel  railroad 
wheel  is  news.  After  12  years  of  re- 
search and  testing,  a  new  plant  was 
built  to  manufacture  it.  and  the  pro- 
duct was  ready  for  the  railway  in- 
dustry. Appropriately  newscaster 
John  Daly  was  chosen  to  make  the 
announcement. 

His  medium  is  The  First  Five 
Million  Miles — a  classic  industrial 
film,  a  sales  story  aimed  directly  at 
potential  customers — top  railroad 
and  rail  equipment  executives. 

The  film  gets  its  name  from  the 
mileage  rolled  up  by  test  wheels. 
This    field    testing    of    the    wheePs 

Below:  shining  armor  for  precious 
cargos  are  these  lines  of  chilled  car 
wheels  undergoing  inspection  at  the 
Southern  Wheel  Division. 


■'proven  performance,  is  film  s 
main  theme.  And  this  is  one  time 
the  ever-popular  footage  of  train 
wheels  clicking  off  the  miles  has 
real  significance. 

Shot  at   Plant  in   Alabama 

The  bulk  of  the  film  takes  place  in 
Southern's  new  plant  at  Calera. 
.'\lahania.  This  is  a  modern,  largely 
automatic  plant  built  especially  to 
manufacture  the  new  wheels.  It  is 
the  reason  for  the  economy  the  new 
wheels  are  said  to  offer,  and  the 
\  iewer  gets  a  step-by-step  tour.  Dra- 
matic shots  show  sand  molds  being 
formed  and  baked,  steel  being  mel- 
ted and  poured,  wheels  being  treated 
and  machined — tested  and  retested. 

The  First  Five  Million  Miles 
makes  a  unilateral  approach  to  its 
subject.  There  are  no  comparitive 
statistics,  no  slaps  at  competition. 
The  film  offers  dramatic  evidence 
that  this  is  the  best  railroad  wheel 
modern  science  and  manufacturing 
techniques  can  produce.  The  story  is 
»'conomv.  proven  performance  and 
care  and  skill  in  manufacture,  and 
its  believability  is  enhanced  by 
l)al\  s  narration. 

Example   of  Visual   Research 

Accortiing  to  Cal  Dunn,  the  pro- 
ilnccr.  the  film  was  researched  vis- 
ually as  well  as  for  story.  F'rom 
liundreds  of  stills  and  sketches,  shots 
were  planned  and  color  schemes 
worked-oul.  Before  each  sequence 
was  shot,  all  e()uipment  was  freshh 
painted  in  the  j)roper  colors.  Newl\- 
riiacliiried  wheels  were  used  throngli- 


"Ml  ihi-  film  because  as  soon  as 
moisture  hits  a  whe»'l  it  loses  its 
chriime-like  sparkle. 

Shown    in    Exhibit   Theatre 

Thr  First  Five  Million  Miles  hail 
Its  premiere  at  the  Allied  Kailwa\ 
Supply  Convention  last  September. 
\  theatre  seating  35  was  set  up  in 
American  Brake  Shoe's  booth,  and 
I  he  film  was  shown  continuousK 
Ini  llnee  days.  Since  the  premiere. 
se\eral  sales  engineers  have  been 
busy  screening  the  film  for  potential 
customers.  According  to  Eads  John- 
son, president  of  the  Southern 
Wheel    Division,    and    Paul   (Carroll. 


advertising     manager,    the    film     is 
lining  its  job  well.  ^ 


EcDiioiilic  "Challenge  to  America" 

Advertising  Associations  Co-Sponsor  a  Visual   Presentation 


Sponsors;  Association  of  National 
Advertisers  and  American  Asso- 
ciation of  Advertising  Agencies. 

Title:  Challenge  to  America,  28 
min..  black/ white,  produced  by 
Wilding  Picture  Productions.  Inc.. 
from  material  developed  by  J. 
Walter  Thompson  Company. 

■¥  Pictorial  prophesy  has  loomed 
large  on  cinematic  screens  during 
195.5.  Special  attention  was  given  to 
outstanding  features  of  industry  s 
current  fascination  with  the  future 
in  the  No.  6  Issue  of  Business 
Screen  last  year. 

These  crystal-gazing  productions 
had  certain  similarities.  All  were 
focu.ssed  20  or  30  years  into  the 
future,  all  were  based  on  present 
scientific  knowledge  and  trends,  all 
were  general  in  approach,  painting 
a  wealthy  w  orld  accomplished.  Deep- 
est into  the  unknown,  "Tomorrow- 
land,"  with  its  1986  "Trip  to  the 
Moon,"  was  a  science  adventure 
which  brought  space  travel  into 
close  perspective.  ".Americade'  and 
People.  Products  and  Progress,  pre- 
fal>ricating  1975.  were  basic  eco- 
nomic indoctrination  and  their  pre- 
dictions for  a  super-abundant  future 
were  expressly  conditional — hinged 
on  the  preservation  of  free  enter- 
prise. 

Offers   a    Practical   Sequel 

A  prai  lical  sequel  to  these  hope- 
ful speculations  is  a  new  sponsored 
film  program  focussed  on  the  near 
foreground  over  which  the  nation 
and  industry  must  travel  to  fulfill 
the  promises  of  more  distant  eras. 
Good  news  for  people  who  can  t 
wait  for  the  uranium  expedition  In 
Pluto  is  telescoped  in  Challenge  In 
America,  a  2t!-minute  motion  pic- 
lure   fuMilinning    in   a   ranq)aign    to 


im))rove  American  marketing  meth- 
ods, being  conducted  by  the  .Asso- 
ciation of  National  Advertisers  and 
the  .American  Association  of  Adver- 
tising Agencies. 

Challenge  to  America  looks  at  the 
next  10  years  and  defines  the  route 
to  richer  life  as  "'integrated  and 
creative  marketing."  With  this  mar- 
keting, the  advertiser  group  de- 
clares, United  States  companies  can 
help  to  "raise  the  average  income 
of  American  families  to  -$7,000  per 
year  and  enable  all  Americans  to 
live  one-third  better  than  at  present. 
The  sponsoring  organizations  main- 
tain that  more  effective  marketing 
is  the  answer  to  fears  of  over-pro- 
duction and   unemplovment. 

Potential   Rise   in   Income 

Challenge  to  America  quotes 
President  Eisenhower's  statement 
that  "if  we  as  a  people  act  wiselv. 
our  national  output  can  rise  w  ithiii 
a  decade  from  its  present  level  of 
about  .S360  billion  to  ,$500  billion." 
To  mean  better  living,  this  10-vear 
increase,  the  film  says,  depends  on 
translating  human  wants  into  ac- 
tion. As  people  go  up  the  income 
ladder,  they  will  not  necessarilv  eat 
belter,  dress  better  or  live  in  betln 
surroundings.  Creative  marketing  is 
n-qnired    to    educate    and    stimnlalc 


144 


BUSINESS     SCREEN     MAGAZINE 


people  to  achieve  new  comforts  and 
advantages. 

Getting  down  to  specifics,  the 
fibii  shows  that  marketing  is  a  high- 
ly develojjed  system  of  many  inter- 
related forces  involving  the  accept- 
ability, design  and  packaging  of  the 
product:  the  pricing;  the  way  the 
product  is  sold;  the  national  and 
retail  sales  people  who  meet  and 
service  buyers;  modern  advertising, 
public  relations  and  merchandising 
methods  —  including  company  ad- 
vertising departments,  their  adver- 
tising agencies  and  communications 
media  —  which  seek  out  customers 
and  cause  them  to  buy. 

Marketing  Takes  Teamwork 
Marketing  "cannot  be  something 
delegated  to  a  few  individuals."  the 
■  film  insists.  "Every  member  of  the 
i  company  is  engaged  in  marketing." 
To  be  effective,  marketing  starts  at 
the  top.  Challenge  lo  America  shows 
how  leading  companies  in  many  in- 
dustries are  enii)loying  integrated 
and  creative  marketing  to  expand 
their  markets  and  bring  new  bene- 
fits to  American  consumers.  The 
film  ends  with  a  check  list  of  ques- 
tions for  use  by  companies  in 
evaluating  their  marketing  activi- 
ties. 

Agency   Developed  the  Material 

Challenge  to  America  was  pre- 
pared under  the  auspices  of  the 
Committee  on  Understanding  of  Our 
Economic  System,  jointly  sponsored 
by  A.N.A.  and  A. A. A. A.  and  headed 
by  William  C.  McKeehan.  Jr.,  vice- 
president  of  J.  Walter  Thompson 
Company.  This  agency  developed 
materials  used  in  the  production  by 
Wilding    Picture    Productions.    Inc. 

Prints  of  the  film,  in  black  and 
white,  will  be  sold  for  ST.S.OO  each 
by  A.N.A.  and  A. A. A. A.  Challenge 
to  America  is  the  third  program  to 
be  sponsored  by  the  Joint  Commit- 
tee on  Understanding  of  Our  Eco- 
nomic System.  In  1948.  the  first 
program  included  the  film.  Thi:i  Is 
Our  Problem,  and  a  picture  featur- 
ing Dwight  D.  Eisenhower,  then 
president  of  Columbia  University, 
Freedom  Is  Indivisible.  Last  year, 
a  second  program  inlcuded  the  film. 
The  Future  of  America.  ^ 

Readers  Digest  on  Film 

■^  Current  issues  of  the  Readers 
Digest  are  giving  attention  to  the 
film  medium,  both  educational  and 
sponsored.  A  feature  article  on  the 
need  and  growth  of  classroom  films 
points  out  the  contributions  of 
Encyclopaedia  Britannica  Films. 
Secretary  of  Commerce  Weeks  re- 
views the  Wilding-produced  Chal- 
lenge to  .America  in  a  cover  edi- 
torial of  the  February  issue.  S 


These  three  young  Americans  ore  featured  in  the  AMI  film. 

"ThrGG  to  Get  fleady"  for  Life 

The  American  Meat  Institute  Presents  a  New  Picture 
of   Nutrition   and   Its    Role   in   the   American    Family 


Sponsor:  A 


Ameru-an 


Meat  Institute. 


Title:  Three  to  Get  Ready,  IQl/o 
min.,  color,  produced  by  Raphael 
G.  Wolff  Studios.  Inc. 

•^  Three  children  to  prepare  for 
life  is  the  title  theme  of  Three  to 
Gee  Ready.  The  title  also  appears  to 
refer  to  the  three  meals  a  day  for 
which  meat  products  are  recom- 
mended. Built  around  a  family  and 
the  importance  of  meat  in  their  diet, 
the  film  tells  an  industry  story  in 
familiar  idiom. 

America  is  said  to  be  the  only 
country  in  the  world  that  gets  the 
bulk    of    its    protein    requirements 


from  meat.  And  ihe  value  of  proper 
diet  from  childhood  on  can't  be 
over-stressed,  says  the  film. 

Qualifying  the  idea  that  it  takes 
seven  years  to  replace  all  the  cells 
in  the  body,  the  picture  notes  that 
98%  of  bodily  cells  are  replaced 
every  year,  some  of  them  several 
times.  It's  just  the  slow-turnover 
2*^^  that  are  completely  replaced 
oidy  after  seven  years. 

Meat  Costs  Are   Explained 

A  sub-theme  in  the  film  is  an 
explanation  of  the  contrasting  costs 
of  meat  and  their  relation  to  con- 
sumer prices.  Processing  meat  is 
expensive  and  only  a  fraction  of  the 


ONE  OF  THE  LONGEST  AND  BEST-FILLED  BANQUET  TABLES  PICTURED  is  a 
feature  of  "Three  to  Get  Ready"  (reviewed  on  this  page).  Designed  to  show 
the  infinite  number  of  ways  in  which  meat  can  be  cooked  and  served,  the 
table  is  54  feet  in  length  and  carries  32  place-settings  down  its  middle,  with 
a  popular  meat  dish  in  each.  Two  home  economists,  operating  a  battery  of 
seven  kitchen  ranges,  prepared  all  the  meals  simultaneously  to  give  the  food 
that  fresh  look  for  the  Raphael  G.  Wolff  Studio  staff  pictured  below. 


NUMBER     1 


VOLUME      17 


on-the-hoof  weight  of  the  animal 
is  converted  to  popular  cuts.  The 
balance  has  to  be  sold  as  lard  or  at 
much  low'er  prices. 

By-products,  such  as  lard,  hides, 
glandular  extracts,  gelatine  from 
hoofs  and  horns,  help  keep  table 
meat  prices  as  low  as  they  are,  the 
film  argues.  In  spite  of  the  apparent- 
ly high  prices  of  meat  compared  to 
the  per-pound  price  the  farmers  re- 
ceive, meat-packers  make  such  a 
small  fraction  of  a  cent  a  pound  that 
it  wouldn't  be  reflected  in  retail 
prices  if  completely  eliminated,  runs 
the  fihii  message. 

Another  Film  in  a  Series 
This  is  another  in  the  series  of 
public  relations  films  sponsored  by 
the  American  Meat  Institute  to  pro- 
mote the  use  of  meat  and  more  meat 
products.  Not  only  can  the  viewer 
learn  the  importance  of  meat  in  his 
diet  and  the  meat-packers  explana- 
tion of  the  meat  cost-price  structure, 
but  chances  are  that  so  many  mouth- 
watering shots  of  luscious  looking 
meat  dishes  may  enable  the  film  to 
pa\   for  itself  in  a  hurry.  H' 

Three  times  a  day  everybody,  all 
over  the  world,  gets  that  common 
urge  to  eat.  A  scene  in  "Three  to 
Get   Ready." 


Plastic  Filmstrip  Container 

■KPIaslic  filmstrip  containers,  avail- 
able in  five  colors  which  visually 
say  '"here  I  am.'  are  being  manu- 
factured by  the  Plastican  Corp.  of 
Butler.  New  Jersey. 

The  containers  are  made  of  cellu- 
lose acetate,  tested  to  make  sure  it 
will  not  harm  the  filnistrips.  The 
can  measures  IV2  by  1%"  on  the 
outside  and  comes  with  a  plain 
white  paper  label  applied  to  the  lid 
which  can  be  rubber  stamped;  the 
producer  may  glue  on  his  own  label. 

Plastican  manufactures  the  con- 
tainers in  red.  blue,  green,  yellow 
and  black  and  will  be  able  to  pro- 
vide special  colors  in  large  quanti- 
ties. Plastican  is  said  not  to  bend, 
warp  or  be  affected  by  extremes  of 
temperature. 

Plastican  Corporation  may  be 
contacted  by  writing  to  Mary  E. 
Dornheim,  Box  No.  157,  Butler,  N.J. 


145 


An  appealing,   friendly  picture  of  the  family  dentist  and   his  problems   is  the 
achieved  aim  of  "An  Introduction  to  Someone  You  Know." 

Portrait  of  a  Familiar  FriGnd 

Luxene  Presents  a  Non-Commercial  Film  About  the  Dentist 


Sponsor:  Luxene,  Inc. 

Title:  An  Introduction  to  Someone 
You  Knou\  25  minutes,  color. 
I3V2  minutes,  black  &  white,  pro- 
duced by  Audio  Productions,  Inc. 

■¥  We  all  know  a  dentist,  ^'e  know 
our  dentist  as  a  white-jacketed  man 
with  competent  fingers  and  a  dis- 
cerning eve  for  minute  details  of 
our  teeth.  But  de  we  really  know  our 
dentist? 

Do  we  know  him  as  a  man  who 
has  not  only  mastered  the  techniques 
of  his  profession,  but  as  a  citizen 
whose  responsibilities  extend  far 
beyond  the  limits  of  his  examining 
room?  Do  we  know  him  as  a  family 
man?  As  a  neighbor?  As  a  friend? 

The  Problems  He  Faces 
In  this  new  motion  picture  we  are 
introduced  to  a  dentist  on  these  very 
human  terms.  Although  our  film- 
visit  with  Dr.  Merritt  lasts  less  than 
half  an  hour,  we  find  time  to  share 
a    surprising    \arict\     uf    problems 

Among  Dr.  Merritt'i  "problems"  is  the  bride 
who  doesn't   wont   to  get   married. 


which,  at  first,  seem  far  removed 
from  the  "office  practice"  of  den- 
tistry. 

The  sponsor  of  this  film.  Luxene. 
Inc..  is  a  well-established  firm  which 
manufactures  vinyl  plastic  material 
used  in  the  preparation  of  dentures. 
.•Mthough  its  products  and  services 
are  well  known  nationally  among 
dentists  and  dental  laboratories,  the 
name  "Luxene"  is  little  known  to 
the  public  at  large. 

No   Publicity   or   Promotion 

Bv  sponsoring  this  film.  Luxene 
makes  no  attempt  to  publicize  itself 
or  to  promote  its  line  of  products. 
Satisfied  with  only  a  credit  title,  the 
sponsor  wants  his  film  to  help  the 
American  people  better  appreciate 
the  services  of  the  family  dentist.  In 
planning  the  production.  Luxene  s 
only  advice  to  the  script  writer  was 
to  write  about  a  dentist — not  a  den- 
ture. 

.Accordingly,  the  script  was  de- 
veloped bv  Earl  Peirce.  Director  of 
.Audio's  Medical  Division,  after  a 
series  of  discussions  with  several 
practicing  dentists,  themselves  in  no 
way  connected  with  Luxene.  These 
discussions  unearthed  a  multitude 
of  case  histories  and  anecdotes  actu- 
ally occurring  in  dental  practice, 
with  a  strong  emphasis  on  human 
interest  and  drama. 

A  Script  Token   from   Life 
From  a  bulging  file  of  such  ma- 
terial,  a   storv    was   prepared   from 
tvpical   episodes   and    fitted    into    a 
continuitv  «f  three  davs  in  the  den- 


tists  life.  However.  An  Introduction 
to  Someone  1  ou  Know  is  more  than 
a  look  over  Dr.  Merritt's  shoulder 
at  a  succession  of  patients.  It  is  a 
story  whose  opening  action  takes 
place  in  a  hospital,  not  a  dental 
chair,  and  whose  climactic  scene  is 
jjlayed  out  to  the  accompaniment 
of  a  wedding  march,  not  the  rasp 
of  a  dental  drill. 

Filmed  entirely  at  Audio's  Long 
Island  City  sound  studios,  the  ac- 
tion is  developed  in  live  dialogue 
sequences,  laced  together  with  the 
off-screen  commentary  of  the  den- 
tist's nurse  as  she  answers  the  ques- 
tion: '"What  s  it  like  to  work  for  a 
man  like  Dr.  Merritt?''  In  a  succes- 
sion of  surprising  events,  we  quickly 
realize  that  some  days  are  a  "little 
different "  from  others.  One  of  these 
days,  for  example,  shows  Dr.  Mer- 
ritt coping  with  such  unlikely  prob- 
lems as  a  bride  who  doesn  t  want  to 
get  married,  a  minor  crisis  in  the 
mayor's  office,  and  a  crotchety  old 
man  whose  life  is  threatened  by  a 
fatal  disease. 

Ruick  Exceptional  in   Role 

The  fine  performance  of  Melville 
Ruick  as  "Dr.  Merritt  "  is  believable 
even  to  dentists  themsebes,  thanks 
in  part  to  the  off-stage  presence  of 
a  practicing  dentist,  whom  .Audio 
maintained  on  its  production  staff 
during  rehearsals  and  shooting.  In 
addition  to  supervising  the  dental 
actions.  Audio's  professional  con- 
sultant was  responsible  for  the  ac- 
curacy of  a  multitude  of  dental 
"properties."  ranging  from  the  fa- 
miliar chair  that   "goes   up   and 


down"  to  a  partial  dental  restoration 
actuallv  fitted  to  one  of  the  actresses. 
The  picture  was  directed  by  H.  E. 
.Mandell,  one  tA  .Audio's  staff  pro- 
dcer-directors. 

Aimed   at  Lay  Audiences 

Painstaking  professional  accuracy 

paid  off  by   the  enthusiastic  recep- 

tance  accorded  An  Introduction  to 

Someone    You    Know    by    dentist* 


Melville    Ruiclt    gives    a    fine    performance    o\ 
Dr.    Merritt    in    the    new    Luxene    film. 

themseUes.  This  acceptance  is  natu- 
rally gratifying  to  the  sponsor.  How- 
ever. Luxene's  objective  is  to  dis- 
tribute the  film  nationally  to  tli> 
public.  Initially,  this  will  be  accoui 
plished  by  screenings  to  civic  club^ 
and  organizations,  and  by  distribu 
tion  to  schools,  where  a  recruitinu 
message  in  the  film  may  help  stini 
ulate  interest  in  careers  in  dentist  r\ 
and  dental  technology.  Subsequenl 
ly.  the  film  is  destined  for  widi 
spread  television  usage  as  a  publi' 
service. 

Indeed,  the  sponsor  hopes  to  in 
troduce  practically  everyone  I" 
someone  vou  know — the  family  den- 
tist. H 


Religious  Publisher  Visualizes  Service  to  Church 


-♦f  Champions  for  Christ,  a  27-min- 
ute  color  motion  picture,  will  be 
used  to  introduce  vacation  school 
teachers  and  workers  to  the  All- 
Bible  Vacation  School  Lessons  for 
1956  sponsored  by  Scripture  Press. 
Chicago  publishers  of  Sunday 
School  and  Vacation  School  lessons 
and  teaching  materials. 

The  new  motion  picture  will  be 
used  largely  in  conjunction  with 
Scripture  Press  conventions  and 
dealer  workshops  on  vacation 
school.  Prints  also  will  be  availabli- 
to  local  churches  for  staff  showings 
on  a  "first  come  first  served"  basis, 
in  areas  not  serviced  by  Scripture 
Press  dealers. 

Virtually  all  of  Scripture  Pre.ss 
materials  for  1956  are  covered  in 
the  film.  Included  arc  handwork 
projects,  pupils'  workbooks,  teach- 
ers" manuals.  Sucdc-graph  and  Gos- 
pel-graph teaching  aids,  recordings, 
projected  visual  aids,  games  and 
activities,  publicity  materials  and 
demonstration  program  ideas.  The 
film  ties  in  with  the  Olympic  motif 


used  as  a  promotion  theme  f"r 
the  1956  Scripture  Press  Vacation 
School  courses. 

Commenting  on  the  use  of  film-. 
Victor  E.  Cory.  Scripture  Prc>> 
president,  said.  "\\  e  feel  that  um 
tion  pictures  arc  the  ideal  medium 
to  present  our  \  acation  Schunl 
lessons  to  our  constituency.  Throui;li 
film  we  can  let  vacation  schm'l 
workers  see  our  materials  in  use  in 
tvpical  leaching  situations.  We  can 
convincingly  demonstrate  how  cold 
ful  and  exciting  and  effective  vai  j 
tion  school  can  be." 

Champions  for  Christ  was  filing  ^ 
bv  (Cavalcade  Productions  of  Lak 
Zurich.  Illinois  which  previon- 
produced  three  Sunday  School  trin 
ing  films  for  Scripture  Press. 
well  as  several  other  religious  an 
industrial  motion  pictures. 

Dale  McCulley  wrote  and  dire:  I'  I 
the  film.  John  F.  Meredith  an'l 
Harr\  Panc\  hanilli-d  ciiieniatogi  .1 
phv  and  editing,  (iladvs  Siegfri^'l 
acted  as  tedmical  liaison  for  Sci  1 
ture  Press.  '^ 


146 


BUSINESS     SCREEN     MAGAZINE 


W.  J.  German,  Inc 


Agents  for  sale  and  distribution 


EASTMAN  MOTION  PICTURE 
AND  TELEVISION  FILMS 


FORT  LEE,  NEW  JERSEY 

LOngacre  5-5978 

IN  CHICAGO:  IN  HOLLYWOOD: 

6040  N.  Pulaski  Road  6677  Santa  Monica  Blvd. 

IRving  8-4064  HOllywood  4-6131 


NUMBER       1       •       VOLUME       17       ■       1956 


147 


ONI£  OF  THE  MOST  popular  of 
all  films  rcloaspd  this  year  will 
undoubtedly  be  the  World  Series  of 
1955.  After  press  premieres  in  New 
York,  Chicago  and  other  baseball 
cities,  last  month,  requests  for  book- 
ings started  coming  in.  By  now,  550 
prints  are  booked  solid  through 
spring. 

This  has  been  happening  every 
year  for  the  past  12  >ears.  but  it's 
just  a  small  part  of  the  fihn  activity 
carried  on  by  The  American  and 
National  Leagues  of  Professional 
Baseball  Clubs. 

4,400   Prints   in    Library 

Under  the  direction  of  Lew  Fon- 
seca,  the  Leagues  maintain  a  library 
of  4.400  prints  of  24  different  films. 
Last  year,  these  films  reached  a 
total  audience  of  16  million —  al- 
most as  many  people  as  attended  all 
major  league  baseball  games  last 
year. 

This  unique  film  program  was 
born  in  1932  while  Lew  Fonseca 
was  still  active  in  baseball.  He  be- 
gan taking  motion  pictures  as  a 
hobbv.  and  in  1934  he  edited  his 
footage  into  a  silent  film.  He  then 
sold  the  ball  club  owners  on  trying 
films  as  a  promotional  medium,  and 
in  July  1934  he  started  the  program 
on  a  trial  basis.  As  projectionist- 
narrator  Fonseca  took  his  one  print 
around,  and  by  December  he  had 
reached  a  total  audience  of  40.00U. 

Began   With    Chicago   Film 

The  effectiveness  of  motion  pic- 
tures established,  Fonseca  got  to- 
gether with  Chicago  Film  Studios 
and  in  1935  they  produced  the 
Leagues'  first  professional  fihn.  The 
same  director-producer  team  has 
now  produced  a  total  of  32  films. 

The  early  productions  were  "high- 
lights of  the  season,"  and  there  were 
several  co-sponsors.  Problems  arose 
over  the  amount  of  commercialism 
to  be  permitted,  and  ball  players' 
individual  indorsements,  though, 
and  12  years  ago  the  program  be- 
came an  all-baseball  affair.  A.  G. 
Spalding  &  Bros.,  Inc.  co-sponsors 
all  of  the  films,  and  Hillerich  & 
Bradsbv  Co..  manufacturers  of  the 
Louisville  Slugger  bat.  share  title 
credits  on  the  World  Series  pictures. 

1 1    Films  on  Training  Topics 

In  addition  to  the  World  Series 
fihns.  the  Leagues'  library  includes 
1 1  training  subjects  and  the  latest 
All  Star  game.  yMl  of  the  films  are 
perenial  favorites,  and  Fonseca  can 
book  as  many  prints  as  he  can  get. 
His  main  problem  is  getting  maxi- 
mum saturation  per  print. 

Distribution  is  handled  through 
Fonseca's  Chicago  office  and  some 
3.50    distributors.    This    group    in- 


Sports  Film  Programs 

Reach   Vast  Audiences 

Via   16mm  and  Television 


Setting  op  an  unusual  angle  shot  as  the  "ump"  signals;  Chicago's  Comiskey 
Park  is  the  scene  of  this  major  league  baseball  sequence. 

IE  MilliDii  See  24  PiclurEs 
of  Major  LfiaquE  BasEball  Action 

Former    Player-Manager,    Lew    Fonseca    Directs   the    Film    Program 


eludes  major  and  minor  league  ball 
clubs,  school  svstem  film  libraries, 
the  co-sponsors,  and  some  company 
film  bbraries.  These  companies  get 
films  on  a  one-year  loan,  but  they 
are  not  permitted  to  add  trailers. 

In  addition,  the  Armed  Forces 
circulate  baseball  films  to  all  over- 
seas bases,  the  veteran's  adminis- 
tration shows  them  in  all  their  hos- 
pitals, the  State  Department  has  62 
prints  that  are  shown  all  over  the 
world,  and  virtually  every  time  a 
baseball  clinic  goes  overseas,  the 
Leagues'  training  films  go  along  as 
a  ready-made  program. 

All  distributors  are  carefully  se- 
lected and  watched.  Rapid  circula- 
tion and  accurate  reports  are  the 
goals,  and  if  a  library  has  prints 
that  aren't  getting  around  fast 
enough,  the  prints  are  withdrawn. 

Making   Sure  of  Audience 

Audiences  are  screened  also.  If 
a  club  or  school  writes  in  saying 
they  can  use  a  film  for  two  weeks, 
they  are  asked  to  submit  an  outline 
of  their  programs.  If  they  have  the 
audience,  they  get  the  film.  In  Chi- 
cago, a  group  that  wants  a  film 
must  send  in  a  written  request,  pick 
up  the  fihn  at  Fonseca's  office  the 
day  of  the  showing  and  return  it  the 
next  day.  Films  that  are  sent  by 
mail  must  be  returned  via  special 
delivery. 

Assures  Service  to  All 

Fonseca  explains  his  attitude  this 
way.  The  films  are  extremely  pop- 
ular with  all  audiences,  and  he  owes 
it  to  them  to  make  ])rints  as  avail- 
able as  possible.  Showing  a  World 
Series  film  is  a  terrific  way  to  boost 
attendance   at   meetings,   and   when 


a  new  group  discovers  the  films, 
thev  often  show  the  whole  series  at 
consecutive  meetings.  Regular  users 
book  the  next  year's  World  Series 
film  long  before  they  know  which 
teams  will  be  in  it. 

To  protect  this  audience  popular- 
ity. Fonseca  limits  the  use  of  new 
World  Series  films  on  television. 
The  1955  series,  for  example,  won't 
be  released  for  television  until  Oct- 
ober, 1956.  Older  films  may  be 
shown  in  sustaining  time,  however, 
and  a  few  cut  down  versions  have 
been  prepared  especially  for  tele- 
vision. 

New  Series'  Film   Publicized 

The  onlv  real  promotion  the  films 
get  is  publicity  at  the  time  of  the 
premieres  of  the  new  World  Series 
film,  and  that's  all  it  takes  to  keep 
the  films  moving.  Once,  several 
\ears  ago.  a  mailing  piece  was  sent 
out.  but  the  response  was  so  over- 

"Pitching"  is  the  subject  of  one 
Films'  crew  prepares  to  follow 


^         -^         -^ 


l.;aa' 


Lew  Fonseca,  batting  champion 
of  the  American  League  in  1929, 
later  became  manager  of  the 
Chicago  White  Sox  (1932-1934). 
He  originated  the  major  leagues 
motion  picture  program  in  1934. 
This  is  his  21st  year  as  Director 
of  Promotion. 


whelming.    Fonseca    doesen't    think 
he'll  ever  try  that  again. 

The  Leagues'  program  is  unique 
since  their  films  are  actually  free 
samples  of  their  "product."  To  thou- 
sands of  audiences  tlie  films  are 
entertainment  of  the  best  kind,  but 
for  the  ball  clubs  they  are  nmch 
more  than  that.  The  films  help  keep 
interest  in  baseball  high  during  the 
winter  months;  they  provide  local 
ball  clubs  with  an  effective  promo- 
tion and  public  relations  program; 
and  thev  provide  thousands  of  base- 
ball coaches  throughout  the  world  ■ 
with  tools  for  training  the  citizens 
and  liall  players  of  tomorrow-. 

This  is  a  program  in  which  every- 
one profits — one  that  is  destined 
to  become  larger  every  year.  R" 

of  the  training  films;  a  Chicago 
the  ball's  flight  with  the  camera. 


148 


BUSINESS     SCREEN     MAGAZINE 


America's  Most  Joinable  sport. 
L  bowling  is  big  business.  In  a 
19.S.5  prognostication,  it  «as  esti- 
mated that  the  sport  of  bowling 
probabh  represented  about  a  billion 
dollars  in  facilities  for  play,  invest- 
ments in  buildings  and  real  estate 
and  plants  and  equipment  of  vari- 
ous manufacturers  and  suppliers. 
National  cash  turnover  in  alley  play 
was  estimated  at  8324.000.000. 

Bowlings  bigness  both  as  a  com- 
mercialized recreation  and  a  com- 
pany advertising  medium  and 
morale-builder  —  and  the  promo- 
tional effort  being  made  to  sustain 
and  increase  bowlings  profit  "aver- 
ages"—  is  exemplified  in  recent 
sponsored  film  production  at  .Atlas 
Film  Corporation.  Oak  Park.  111. 

Three  Pictures  In  a  Year 
Within  the  past  12  months.  Atlas 
has  produced  Lei's  Roll  With  the 
Champions,  featuring  the  indubita- 
bly champion  Budweiser  team,  for 
Anheuser-Busch.  Inc.  and  Young 
America  Bonis,  sponsored  by  the 
National  Bowling  Council  in  con- 
junction with  the  American  Junior 
Bowling  Congress.  Atlas  crews  now 
are  working  on  their  third  bowling 
script  to  be  assigned  within  a  year, 
a  script  which  will  become  Leis  Go 
Bowling,  a  2.5-minute  motion  pic- 
ture for  Bowling  Proprietors  Asso- 
ciation of  America. 

Let's  Roll  With  the  Champions,  a 
film  with  a  happily  prophetic  case- 
history,  already  is  resounding  down 
promotional  alleys  for  Anheuser- 
Busch.  Young  .imerica  Bowls  is 
chalking  a  fast  user-record  in  a  new 
customer  area.  Let's  Go  Bowling  is 
scheduled  to  start  its  instructive, 
business-enlarging  journev  in  April. 

League  Teams'   Bright   Heraldry 

Company  names  and  insignia 
printed  on  player  coveralls  and 
blazing  team  jackets  are  the  very 
heraldry  of  America "s  great  partici- 
pation pastime,  as  much  a  part  of 
the  organized  segment  of  the  game 
as  the  club-shaped  pins  and  per- 
forated cannon-balls  are  a  part  of 
the  ganie"s  kinetic  action.  \Sith  its 
formidable  ""Budweisers."  Anheuser- 
Busch  has  boomed  this  popular 
type  of  neighborhood-league,  com- 
pany good-will  exercise  into  big- 
league  promotion. 

Let's  Roll  With  the  Champions  is 
the  loud  rumble  in  this  larger  pro- 
motion, a  rumble  designed  finallv 
to  reverberate  in  bowling  intermis- 
sion tones  at  nearby  bars,  tones  that 
say.  "Budweiser."'  Not  that  Let's 
Roll  U  ah  the  Champions  is  a  sales 
film.  The  labeled  team  coveralls  and 
a  humorous  historical  note  are  about 
the  only  pointed  references  to  the 
sponsor's  product:  It  seems  that  in 


A  "champ"  shows  his  form  as  one  of  the  national  championship  Budweisers 
performs  for  Atlas  cameras  in  scene  from  "Let's  Roll  With  the  Champions." 

Bowlinq  is  Everyhndy's  Siinrt 
as  Films  Show  Chamiiions'  Form 

Pictures  for  Youth  and  Adults  Help  Increase  Its  Popularity 


1840-  nine-pin  bowling  was  pro- 
claimed "illegal."  A  humble  hero, 
unsung,  formed  the  pins  into  a  tri- 
angle and  added  a  tenth  pin.  giving 
birth  to  modern  bowling.  Even  in 
its  infancy,  the  scene  suggests,  the 
game  was  played  in  a  place  con- 
venient   to   refreshment. 

Budweisers  Make  Title  Stick 

But  in  Let's  Roll  With  the  Cham- 
pions, the  visual  emphasis  is  on  the 
game  as  played  by  members  of  a 
team  of  champions.  The  Budweisers 
are  champions  as  a  team  and  as 
individual  virtuosos.  Thev  set  the 
19.54-.5.5  team  mark  for  the  nation 
with  3..56.5  pins.  Demonstrating  the 
fundamentals  of  bowling  and  pre- 
cision trick  shots,  the  champions 
afford  inspiration  for  the  local  star 
player  and  exciting  education  for 
the  beginner. 

Rolling  skilfully  along  with  Bill 
.Stern's  narration,  men  who  have 
won  national  titles  in  their  own 
right  show  the  proper  approach, 
follow-thru,  how  to  make  splits  and 
spares.  .Apparently,  the  advice,  prac- 
tice and  team-steam  had  a  salutarv 
effect  on  the  Budweisers  themselves. 
Living  up  to  their  film  billing.  Janu- 
ary 22.  the  St.  Louis  team  set  several 
new  national  records  and  won  the 
national  team  match  game  title, 
vanquishing  the  Strohs  of  Detroit 
who  had  held  the  title  for  the  past 
three  years.  The  Buds  totaled  26.249 
for  the  24-game  total-pins-to-count 
series,  topping  the  Detroiters  bv  747 
pins. 

This    headline- champion -motion - 


picture-champion  combination 
should  prove  a  high  promotional 
pin-fall  for  the  sponsor.  The  ISlj- 
minute  free  loan  film  is  reaching 
service  clubs,  farm,  labor,  and  busi- 
ness organizations,  colleges,  civic 
and  veteran  groups  through  Modern 
Talking  Picture  Service,  Inc.  nation- 
w  ide  film  exchanges. 

Bowling's  competition  is  keen  not 
only  among  scores  of  organizational 
teams  and  individual  amateurs  in 
thousands  of  communities,  it  is 
commercially  keen  among  bowling 
alley  proprietors  and  industrial  in- 
terests for  whom  the  20.000,000 
regular  bowlers  spell  innnediate 
customers  and  for  whom  an  unde- 
cided additional  number  spell  po- 
tential customers. 

Bowling    Council    Is   Active 

Keen  as  competition  is.  it  does 
not  prevent  bowling's  multiple  man- 
agement from  teaming  up  for  mu- 
tual promotional  benefit.  Bowling's 
trade-and-game-improvement  associ- 
ations supplement  each  other's  trade- 
stimuli  projects  in  behalf  of  their 
proprietor  and  equipment  manu- 
facturer memberships.  These  associ- 
ation projects  are  developed  to  help 
all  the  commercial  and  plaver  in- 
terests by  filling  all  the  alleys,  keep- 
ing them  filled  and  creating  a  need 
for  new  allevs. 

Helping  to  make  the  many  little 
bowling  businesses  —  which  are 
separate  bowling  alleys  —  a  big 
business  is  the  National  Bowling 
Council.  The  Council  membership 
includes   bowling   proprietors,   such 


governing  bodies  as  the  .American 
Bowling  Congress  and  bowling 
equipment  manufacturers.  An  ad- 
junct of  the  Council  is  the  American 
Junior  Bowling  Congress,  featured 
in  )  oung  America  Bonis. 

To  Inspire  Young  Bowlers 
This  new  25-minute  Atlas  produc- 
tion is  the  inspirational  piece  in  a 
Council  campaign  to  lead  more  of 
\oung  America  into  the  bowling 
emporiums  —  specifically  on  Satur- 
day mornings,  a  relatively  quiet 
time  in  many  bowling  regions.  The 
film  w  orks  tow  ard  this  end  by  giving 
step-by-step  instruction  to  the  levi- 
set.  depicting  youngsters  partici- 
pating in  the  A. J. B.C.  mass  teaching 
methods  to  make  film-audience  kids 
feel  they  can  be  part  of  the  bowling 
team. 

The  film  explains  the  American 
Junior  Bowling  Congress  Award 
Program,  the  importance  of  learn- 
ing to  bowl  when  one  is  young,  and 
that  bowling  is  wholesome,  healthv 
group  fun.  Only  recently  released. 
Young  .imerica  Bouls  reportedly  is 
achieving  "excellent"  reaction,  win- 
ning rapid  requests  from  schools 
and  universities.  Young  America 
Bowls  is  being  aimed,  as  well,  at 
television  and  the  full  rang  eof  16mm 
audiences  through  direct  sponsor 
distribution.  It  is  being  recom- 
mended for  sale  to  proprietors  and 
state  and  city  bowling  associations 
for  local  business  tie-ins. 

Where  to  Get  This  Picture 
The  fihn  is  loaned  free  from  the 
National  Bowling  Council  Chicago 
olEce.  10417  S.  Campbell  St..  and 
sold  I.S7.5.00I  out  of  the  Washing- 
ton, D.C.  office,  1420  New  York 
Ave.,  N.W.  (c/o  A.  L.  Ebersole). 
Says  the  Council  to  the  proprietors: 
"Don  t  miss  this  unusual  oppor- 
tunity to  promote  bowling  in  your 
territory  .  .  .  put  Young  .America 
Bonis  to  work  for  you!" 

Extending  the  adult  bowling  pa- 
tronage in  a  like  manner  is  the 
Bowling  Proprietors  Assn.  film. 
Let's  Go  Bowling,  to  be  distributed 
by  the  sponsor  and  by  bowling 
manufacturers.  This  film,  now  under 
(CONTIiXLED   OK   THE   NEXT   PAGE) 

Camera  closeup  of  a  champion  in  an- 
other scene  from  the  Budweiser  film. 


NUMBER       1 


VOLUME       17 


1956 


149 


BOWLING    FOR    EVERYONE: 

U:ONTIM  Kn  FROM  I'HKCKDINC  I'VC.E) 
tlic  lights  at  Atlas,  is  bein-;  tdoii-d 
for  showiiips  to  iionliowliii^  adults, 
particularly  wonirii.  ."^larririf;  experts 
Ned  Day  and  Marion  Ladewif;.  who 
give  fundamental  demonstration  les- 
sons to  four  persons.  Lei's  Go 
Bouliiig  pitehes  the  idea,  in  a  light 
plot,  that  howling  is  easy  to  learn, 
enjoyable  and  a  deeent.  if  noisy. 
social  activ  it\. 

.AH  of  these  Itowling  films  are  shot 
in  black  »hile  because  intense  color 
lighting  melts  the  alley  varnish  dur- 
ing location  photography.  This  tech- 
nical necessity  incidentally  may  ex- 
pedite the  present  tv-ability  of  the 
films. 

Success    of    a    b 'w.    shm-motion 


and  special  I'tfccts  film.  .Irnrrira 
lioiils,  made  for  the  iNational  Howl- 
ing Council  five  years  ago.  evidenlK 
opened  the  bowling  sponsor  allc\s 
at  Atlas.  1  he  current  determination 
of  many  commercial  interests  to 
make  sure  that  this  billion-dollar 
business,  and  ally  of  other  busi- 
nesses, remains  and  thrives  as  the 
biggest  year-round,  competitive,  all- 
family  participation  sport  has  re- 
sulted in  sponsors  playing  three 
Atlas  production  sets  in  something 
resembling  tournament  time. 

Writing  the  scripts  for  these  full- 
of-action  films  for  Atlas  was  Hal 
Secor:  directing  them  was  Al 
Bradish.  Both  Secor  and  Bradish  by 
now  must  be  able  to  give  bowling 
lessons  —  in  spades!  ^ 


THE  BLSIIVESS  IVEWSHEEL 

A  Review  of  Sponsor  and  Producer  News  Features 


Dow  Chemical  Film  Advises 
Builders:  "Put  It  On  Poles" 

♦  Put  ll  On  Poles  is  the  title  of  — 
and  building  advice  offered  in  —  a 
new  motion  picture  produced  for 
Dow  Chemical  Co.  bv  \.  J.  Hen- 
derson Associates.  Inc..  of  Detroit. 
Michigan,  to  promote  sales  of  wood 
treated  with  the  sponsor's  Penta 
(short  for  Pentacholorophenoll . 

The  film's  16-minute  color  mes- 
sage is  directed  toward  builders, 
lumber  dealers,  farmers,  business 
men  and  others  who  have  need  for 
cheap,  quickly-erected  buildings  to 
be  used  for  storage  of  machinery, 
inventories  or  for  light  manufac- 
turing. 

Put  It  On  Poles  shows  how  build- 
ings can  be  erected  on  a  frame-work 
of  chemically  treated  wooden  poles 
thrust  into  the  ground.  The  chemi- 
cal treatment  prolongs  the  life  of 
the  poles  many  times,  the  film  notes. 

Dow  intends  to  show  the  film  to 
lumber  dealers,  builders,  and  archi- 
tects particularly  in  rural  areas  dur- 
ing the  first  several  months.  Later, 
the  film  probably  will  be  made 
available  to  such  other  rural  groups 
as  high  schools.  Modern  Talking 
Picture  Service.  Inc.,  is  distributing 
the  film.  S" 

Republic  Steel  Releases  PR 
Film,  "Men  Who  Make  Steel" 

♦  Men  Who  Make  Steel,  a  2o-miimte 
color  motion  picture,  has  been  re- 
leased by  Republic  Steel  Corpora- 
tion's public  relations  department  to 
carry  forward  the  two-year  pr  circu- 
lation success  of  Steel  Frontiers.  In 
its  two-year  run,  74  prints  of  Steel 
Frontiers  were  shown  6,552  times  to 
818,833  non-school  viewers,  and  an 


additional  107  times  on  free  sus- 
taining television  to  an  estimated 
5  million  viewers. 

Like  Steel  Frontiers,  the  new  pic- 
ture was  produced  for  Republic 
Steel  by  Cinecraft  Productions.  Inc. 
of  Cleveland  and  will  be  distributed 
by  Modern  Talking  Picture  Service. 
Inc. 

Men  Who  Make  Steel  follows  the 
earlier  film's  industrial  exploratory 
story  with  a  close  look  at  the  people 
behind  the  steel-making  process.  The 
new  fihn  shows  the  great  variety  of 
people  and  skills  necessary  in  the 
production  of  steel.  It  contrasts  the 
appearance  of  the  steel  man  of  to- 
day with  his  counterpart  of  50-years 
ago. 

The  picture  examines  the  many 
new  techniques  and  facilities  used 
by  Republic  in  its  operations  — 
which  range  from  production  of 
steel  for  safety  pins,  kitchen  cabi- 
nets, bridge  girders  to  the  produc- 
tion of  plastic  pipe  and  the  new 
wonder  metal,  titanium. 

Men  Who  Make  Steel  will  be  dis- 
tributed to  non-school  audiences 
only.  Steel  Frontiers,  having  been 
limited  to  non-school  audiences  for 
its  first  two  years,  will  now  be  made 
available  to  school  groups  through- 
out the  country  by  Modern  Talking 
Picture  Service.  Inc.  9 


Consolidated  Film  Industries 
Wins  Honors  for  TV  Services 

♦  Coiiscilidalcd  film  Industries  has 
won  a  clean  sweep  of  first  place 
honors  in  the  laboratory  categorv 
of  Billboard  Magazines  Annual  1  \ 
Film  Service  Awar<ls. 

Consolidated  duplicated  its  show- 
ing of  last  year  by  being  chosen 
first  in  quality,  first  in  speed  and 
first  in  economy  among  the  nation's 
fihn  processing  laboratories. 

('onsolidated  recenth"  opened  a 
million-dollar  processing  plant  in 
New  York  to  help  handle  increased 
lab  business  in  the  East.  Consoli- 
dated Film  Industries  is  a  division 
of  Republic  Pictures  Corporation. 
Hollywood. 

Billboard  reports  that  "all  film 
labs  .  .  .  ha\e  stepped  up  tremend- 
ously their  fihn  processing  activities 
to  keep  pace  with  the  increased  de- 
mands occasioned  by  the  steady  ex- 
pansion in  the  amount  of  fihn  pro- 
gramming being  aired  on  tv." 
«        »        * 

Gilbert  Altschul  Productions' 
Film  Wins  Praise  from  Times 

*  A  superlati\el\  beautiful  illustra- 
tion ...  This  phrase  describing  a 
new  motion  picture.  .4  .Study  oj 
Crystals,  appearing  in  the  Cinema 
section  of  The  New  York  Times. 
Sunday.  February  S.  has  brought 
gladness  to  Gilbert  Altschul  Pro- 
ductions. Inc..  Chicago,  the  studio 
which  produced  the  film  for  Armour 
Research  Foundation. 

■■\ou  can  imagine  how  we  feel 
about  the  .New  York  Times  describ- 
ing the  first  film  produced  under  our 
own  banner  as  'superlatively  beauti- 
ful"."   exclaims   Gilbert    .\ltschul 


;iialclull\.  "In  a  real  .sense  we  waul 
lo  share  this  with  our  frii'nds  ami 
acquaintances  who  helped  sustain 
our  faith  and  who  encouraged  nui 
desire  for  independence." 

Beyond  being  a  superlatively 
beautiful  compliment  to  the  pro- 
ducer and  sponsor,  the  Times'  re- 
view is  a  "superlativciv  beautiful  il- 
lustration  '  of  desirable  sponsored 
motion  picture  industry  publicity- 
earned  by  merit. 

':•  *  » 

Alan  Shilln's  Death  at  35 
Ends  Bright  Producer  Career 

■♦f  A  creative  sensitivity  and  talent 
was  lost  to  the  motion  picture  in- 
dustry with  the  death  of  Alan  Shilin 
on  December  23.  1955.  Mr.  Shilin 
died  of  cancer  at  the  age  of  35. 

The  works  of  .Man  Shilin's  writer- 
producer  ability  continue  to  serve 
the  religious  and  ,\merican  docu- 
mentary film  fields  in  which  he  ex- 
celled. Mr.  Shilin's  American  Indian 
series  is  regarded  as  the  exemplary 
treatment  of  this  subject.  Within  the 
\ear  of  its  release.  19.55,  his  docu- 
mentary. The  American  Flamingo  i 
was  accorded  five  honors. 

In  the  religious  field.  Mr.  Shilin's  ( 
prolific  and  effective  output  included 
10  award  winners.  He  produced 
most  of  these  films  for  the  National 
Council  of  Churches  and  its  con- 
stituent members.  Since  1950,  17 
motion  pictures  produced  by  Alan 
Shilin  won  acclaim  at  film  festivals 
in   the  Lnited  States  and  overseas. 

Mr.  Shilin  recently  had  combined 
in  production  with  Dynamic  Films, 
Inc..  New  York.  He  was  a  native  of  I 
that  city,  born  April  23.  1920.       Sjf  ] 


Below:  This  harrowing  street  accident  scene  is  from  the  American  Transit 
Association's  new  13-minute  film  (reviewed  on  page  66).  "Chain  Reaction"' 
depicts  a  remedy  for  needless  traffic  deaths  and  injury.  The  film  was  produced 
by   Roland   Reed   Productions   under   the   supervision   of   Film   Counselors,   N.Y. 


150 


BUSINESS     SCREEN     MAGAZINE 


THE  RIGHT  PEOPLE 

AT  THE  RIGHT  TIME . . . 

with  an  EXHIBIT  at  the 
9th  NATIONAL  PUBLIC  RELATIONS  CONFERENCE 

November  26-27-28-1956    Hotel  Schroeder,  Milwaukee,  Wis. 

DON'T  MISS  THIS  ONCE-A-YEAR  OPPORTUNITY  to  sell  your  product  and  tell  your  story  to  the  2,000  opinion 
leaders  in  business  and  industry  who  will  pass  through  the  exhibit  area  several  times  each  day. 

HERE'S  A  TRAFFIC  JAM  YOU'LL  BE  GLAD  TO  BE  A  PART  OF  as  you  swap  ideas  with  a  key  market  ...  a  market 
always  ready  for  fresh  ideas,  new  aids  ...  a  market  able  and  willing  to  buy. 


OUR  EXHIBITORS  REPORT  REAL  RESULTS! 


THE  TIME  TO  ACT  IS  TODAY! 


BOOTH    PRICES 

1-20  $350. 

21-37  $300. 

38-47  $250. 

Advance  Reservations  Are  NOW  Being  Taken.' 


CRYSTAL  BALLROO/^ 

'Q.I I  conference,  sessions        •  Q.I/ rnscJ  euenis 


bl\0 


(.IS 


fc««  I    1    U»g 


de.^Urs     FIFTH  FLOOR  FOYER     ^^a-v 


To  be  assured 
of  obtaining 
the  booth  space 
of  your  first 
choice,  fill  out 
and  return  the 
coupon  below 
withont  delay. 


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Please  send  me  complete  details  on  exhibiting  at  the  9th   National  Public  Relations  Conference,  November  26-27-28,   1956 
Hotel  Schroeder,  Milwaukee,  Wisconsin. 

NAME       DATE 

COMPANY 


ADDRESS.. 


2  West  46th  Street 


Diane  L.  Davis,  Exhibits  Manager 

THE  PUBLIC  RELATIONS  SOCIETY  OF  AMERICA 

•  New  York  36,  N.  Y.  • 


Circle  6-0742 


1 


NUMBER       1       ■       VOLUME       17       •       1956 


151 


PARTHENON  IKTIRES    Look  to  Lycmiiiiiq:  Picluru  ol  PowEr 


Hollywood- 
Cap  Palmer  Uiiif 

Dorunienlary  films  for  business 


announces  n 
Change  Of  Address   Tn: 

2625  Temple  Street 

Hollywood  26,  California 

(Dunkirk   5-3911) 


N. 


I  E\v  location  includes  modern 
sound  proofed  stage  00  x  100';  26' 
headroom ;  w  ith  insert  stage,  record- 
ing room,  and  small  back  lot  for 
quick  pick-up  exteriors.  Attached 
office  building  houses  the  business 
offices  and  projection  room  on  the 
lower  floor,  editorial  and  creative 
staff  above.  The  new  location  ab- 
sorbs the  unexpected  growth  of  the 
past  two  years. 


o 

< 


Film  Gives  Unity  to  Vast  Industrial  and  Air  Power  Activity 


LvcoMlM,.  l.Nc.  a  company  name 
J  svTionymous  with  engines  and 
power  since  the  early  automotive 
days  of  dusters  and  goggles,  took  to 
the  air  with  the  first  flying  machines 
and  stayed  there.  Today  the  com- 
pany has  a  story  of  aircraft-power 
production  and  development  as 
varied  and  broad  as  the  air  age  it- 
self .  .  .  and  has  turned  to  the  medi- 
um of  motion  pictures  to  tell  it. 

Last  month  Olympus  Film  Produc- 
tions, Inc.,  Cincinnati,  completed 
production  on  a  20-minute,  sound 
color  motion  picture  titled  Look  To 
Lycoming.  The  newly  released  Ly- 
coming film  was  shot  almost  entire- 


Members  of  the  Parthenon 
key  staff  are  seasoned  pro- 
fessionals with  major  ex- 
.perience  prior  to  their 
entry  into  documentary, 
Studios  represented  in- 
clude MGM.  Disney,  U.  I., 
Canadian  Film  Unit,  ASN, 
Warners,  and  DeRoche- 
ment;  CBS  and  NBC  nets. 

Charles  Palmer 
John  E.  R.  McDougall 
Jack  Meakin 
W.  T.   Palmer 
Robert  J.  Martin 

•    and   new   members: 

Don   Livingston 

— writer-direcfor 

—(author  of 

"Film  &  The  Director") 

Norman  K.  Doyle 

—Production  Manager 

Sam  Farnsworth 

—Story  Research 


Pictures  recently  completed  or  in 
process  for:  Western  Electric,  Hilton 
Hotels,  Std.  Oil  Co.  of  Calif.,  Conn. 
Gen.  Life  Ins.  Co.,  Kaiser  Aluminum 
and  Chemical  Corporation. 

The  semi-documentary  featurette 
"Holiday  For  Bonds"  is  a  Lasky- 
Parthenon    production. 

The  company  makes  no  TV  series  or 
commercials.  The  stage  facilities  are 
available  for  rental. 


PARTHENON  PICTURES 


A  Lycoming  aircraft  power  ploni  is  set  up 
for  film  sequence  In  the  company's  new  film 
"Look  to  Lycoming." 

ly  on  location  with  shooting  at 
Lycoming  plants  in  Stratford,  Con- 
necticut and  Williamsport.  Pennsyl- 
vania comprising  the  bulk  of  the 
scenes  in  the  motion  picture. 

Camera  crews,  under  the  direc- 
tion of  James  B.  Hill,  president  of 
Olympus,  were  called  upon  to  focus 
tiieir  sights  on  the  most  precise  of 
precision  machining  operations  and 
on  huge  heat  treating  furnaces 
covering  a  large  area.  Cameras  and 
microphones  were  shifted  from  roar- 
Olympus'  cameras  go  behind 


Trim  executive  plane  is  depicted  os  on  ex- 
ample  of  "powered   by   Lycoming." 

ing  test  cells  on  the  ground  to  heli- 
copters and  other  craft  in  the  air. 

Turbines,  reciprocating  engines, 
boilers  and  similar  Lycoming  prod- 
ucts, require  a  complex  system  of 
assemblies,  laboratories,  and  test 
cells  as  well  as  great  batteries  of  ma- 
chine tools,  heat  treating,  electro- 
plating and  other  facilities  for  their 
manufacture.  This  varied  panorama 
of  industrial  activity  has  been  given 
a  unity  through  film  not  entirely 
possible  by  any  other  method  of 
communication  or  even  by  an  on- 
foot  tour. 

Look  To  Lycoming  has  its  dis- 
tinguished cast  of  characters  too. 
Such  aviation  authorities  as  Dr. 
-Arthur  Nutt  and  such  scientists  as 
Dr.  Anselm  Franz  who  developed 
the  first  mass  produced  jet  engine, 
appeared  before  Olympus'  cameras 
to  give  vivid  emphasis  to  the  im- 
portant role  played  by  research  and 
creative  engineering  in  a  swift  -ex- 
panding field. 

In  turning  to  fihii  to  tell  its  story, 
Lycoming.  Inc.  is  following  the  foot- 
steps of  its  parent  company,  Avco 
Manufacturing  Corporation.  Olym- 
pus completed  three  films  for  Avco 
and  the  Government  Products  Di- 
vision of  Avco  in  the  past  year.     ^ 

the  scenes  of  Lycoming  test  cells. 


2625  Temple  St. 


Hollywood  26 


EFFECTIVE 
VISUAL  PRESENTATION 

will  carry 
YOUR  SALES  MESSAGE 

right  to  the 
POINT  OF  PURCHASE 


CONSULT  US  ON  ALL 
YOUR  FILM  PROJECTS 

We  bring  creative  plan- 
ning, expert  writing  and 
technical  skill  to  the  pro- 
duction of  successful 
Sales  Training  and  Pro- 
motional film  projects. 

•  Motion  Pictures 

•  Slidemotion  Films 

•  Sound  Slidefilms 

•  Animatic  Filmstrips 

•  TV  Commercials 

•  Slide  Presentations 

•  Telops 

•  Vu- Graphs 

254  West  54th  Street 
New  York  19,  N.  Y. 
COIumbus  5-7620 


Bound  Volumes  Available 

M  Complete  volumes  of  a  full 
year's  issues  of  BlsiNESs 
ScRKF.N  for  19.S3.  19.S4  and 
I'J.i.S  are  available  in  fabri- 
c  o  r  d  binding.  «  i  t  h  g  o  I  d  - 
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cago 26.  53" 


152 


BUSINESS     SCREEN     MAGAZINE 


Jim  Anderson  Joins  Atlas 
as  Director  of  Television 

Jim  Andersiin.  veteran  figure  in 
Chicago  radio  and  television,  has 
been  appointed  direc  tor  of  television 
for  Atlas  Film  Corporation.  Uak 
Park,  Illinois. 

Before  forming  Anderson  &  An- 
derson, Inc.,  with  George  Anderson 
(no  kin),  Jim  Anderson  was  assoc- 
iated with  such  television  shows  as 
Garroway  at  Large,  Studs  Place 
and  the  Chicago  Symphony  Orch- 
estra. * 


EXECUTIVE 

MOTION  PICTURE 

PRODUCTION  AND 

DISTRIBUTION 

Versatile  executive,  presently 
head-man  of  a  production  and 
a  distribution  company,  known 
for  hard  work,  organization, 
capability  and  success,  is  look- 
ing for  a  top  position  where  his 
abilities  and  knowledge  will  be 
more  fully  employed. 
Twelve  years"  thorough  experi- 
ence in  all  phases  of  production 
from  scripts  through  answer- 
prints;  completed  over  300  in- 
dustrial and  public  service 
films,  many  directed  by  himself 
and  many  of  which  won  top 
prizes:  established  a  national 
distribution  network. 
Diplomatic,  public  relations 
minded,  excellent  salesman, 
widely  traveled,  outstanding 
national  and  international  con- 
nections, languages.  Owns  ex- 
clusive music  library  cleared 
for  TV,  is  expert  on  music  se- 
lections and  scoring. 
Wants  leading  position  with 
well  established  and  well  fi- 
nanced company  or  partner- 
ship. Willing  to  relocate. 

Write   Box   56-2D 

BUSINESS   SCREEN 

7064  Sheridan  Road,  Chicago  26 


NEW  AUTOMATIC  ''WATCHDOG" 

protects  your 
RADIANT  Screens 


New  Radiant 
Safely  Roller 
Lock  Slops 
Cosily  Tears 
and  Pullouls 


No  more  torn  screens!  No  more  pulling  the  screen  fabric  beyond 
the  picture  edge  of  the  screen!  The  new  patented  Radiant  Auto- 
matic Safety  Roller  Lock  makes  all  Radiant  Wall  and  Ceiling 
Screens  automatically  fool-proof.  Eliminates  possibility  of  costly 
fabric  repairs — and  assures  even  hanging  of  the  fabric  because  it 
simply  cannot  pull  from  the  roller.  And — this  is  just  one  of  many 
features  that  make  Radiant  Screens  ideal  for  all  group  showings. 


MODEL 
EC 


-#- 


The  simplest,  most  efficient  large-audience  screen  of 
its  type  and  size,  the  attractive  "EC"  can  be  hung 
conveniently  from  either  wall  or  ceiling  by  strong, 
dual  purpose  brackets. 

Highly  reflective,  fine-grain  glass-beaded  surface 
provides  sharp,  bright  projection  quality — ideal  for 
slides,  filmstrips,  movies.  Fabric  is  securely  anchored 
to  spring  roller,  moves  up  or  down  smoothly,  evenly. 
Fabric  fully  protected  from  dust  when  rolled  into 
lightweight,  rigid  metal  case. 

Available  in  eight  sizes:  6'  x  8'  to  12'  x  12'. 


MODEL 

w 


An  all-purpose  Wall  and  Ceiling  Screen  of  outstanding  design,  for 
clubs,  classrooms,  or  anywhere  a  permanent  or  semi-permanent  in- 
stallation is  desired.  The  Model  "W"  offers  peak  performance  at  an 
economy  price. 

Lightweight,  sturdy  metal  case  in  streamlined,  functional  design. 
Supplied  with  dual-purpose  wall  or  ceiling  hangers.  Features  bril- 
liant, fine-grain  "Hy-Flect"  glass-beaded  projection  surface.  Fabric 
rolls  up  or  down  smoothly,  effortlessly — hangs  evenly  for  truly  enjoy- 
able projection. 

Available  in  eleven  sizes:  30"  x  40"  to  72"  x  96". 

WRITE   FOR    ILLUSTRATED   CIRCULAR 

giving  full  details,  specifications,  prices  on  the  complete  line  of 
Radiant   Projection   Screens. 


RADIANT    MANUFACTURING    CORPORATION 

1225   S.   TALMAN   AVE.,   CHICAGO,   ILLINOIS 


NUMBER      1 


VOLUME      17 


1956 


153 


i\ 


(continued  from  pace  83  I 
that  two  somewhat  shorter  fihiis 
could  do  the  job  better  than  one 
lengthy  one.  In  this  way.  separate 
topics  could  be  handled  in  their 
proper  place;  and  trainees  wouUt 
not  be  given  more  than  they  could 
readily  absorb  in  any  one  time. 

The  first  of  these  films.  Under 
Control  tackles  tlie  problem  of  safe- 
ty  motivation.    In    its    opening   se- 


Safer  Habits  far  Uil  Workers 


Just  tike  improper  use  of  a  razor,  careless 
handling    of   volotile   hydrocorbons    can    hurt. 

quences  which  are  animated,  it 
compares  the  handling  of  the  vol- 
atile hydrocarbons  to  handling  fa- 
miliar objects  around  the  home.  It 
points  out  that  there  is  nothing 
intrinsically  dangerous  about  a  ra- 
zor, for  example  ...  or  a  cake  of 
soap  .  .  .  but  that  both  can  cause 
lots  of  damage  if  carelesslv  or  im- 
properly used.  This,  the  film  says, 
is  equally  true  of  the  volatile  hydro- 
carbons .  .  .  it's  a  question  not  of 
worrying  but  of  watching  your  step. 

Shows  Hydrocarbon   Reactions 

From  this.  Under  Control  moves 
to  an  examination  of  what  the  vol- 
atile hydrocarbons  are.  how  they 
behave  and  wh\ .  and  what  this  be- 
havior means  in  terms  of  safety  on 
the  job.  By  an  interjilay  of  live- 
action  and  animation,  it  ties  in  the 
laboratory  demonstrations  of  the 
reactions  of  each  substance  to  ac- 
tual or  possible  occurrences  in  the 
field. 

The  second  fihn.  The  Infernal 
Triangle,  takes  up  the  causes  of 
the  two  chief  refinery  hazards — fire 
and  explosion.  It  shows  how  the 
simultaneous  presence  of  heat,  fuel 
and  oxygen  are  necessary;  how'  to 
prevent  this  combination  from  oc- 
curring   accidentally:    and    how    to 

Heot  is  one  of  the  essential  legs  of  the 
"Infernal    Triangle"    adding    to    oil    hazards. 


control  danger  and  damage  if  fire 
or  explosion  do  occur.  In  closing, 
it  restates  the  idea  that  refinery 
work  is  exactly  as  safe  as  the  care, 
knowledge,  and  level-headedness  of 
each  employee:  and  recapitulates 
the  technical  steps  necessarv  for 
consistent  accident  prevention. 

The  filming  of  these  two  pictures 
proved  once  again  that  inanimate 
props  can  be  more  "tempermental' 
and  difficult  to  work  with  than  hu- 


man actors.  The  laboratory  sequen- 
ces presented  ihe  Strauss  organiza- 
tion with  a  number  of  pitfalls  re- 
quiring considerable  patience  and 
ingenuity  to  overcome. 

For  example,  one  of  the  vital 
points  that  had  to  be  gotten  across 
was  the  low-boiling  points  of  the 
volatile  hydrocarbons,  some  of 
which  vaporize  at  room  tempera- 
tures or  below.  In  boiling  under 
these  conditions,  the  chemicals  com- 


5^^  /fgoaneecfa 
lOVIE  PROJECTOR/ 


.c_ 


"  C^^M^   \)  ^£a^y-e.  a.  -^>t^  iUotAfiruJi 


IN   15    YEARS  ...  NO   ONE   HAS   DUPLICATED   THE 
MOVIE-MITE  ...  IN   WEIGHT,   SIMPLICITY,    OR   PRICE 

for   information   wr'iie   to  .  .  . 


These  are  the  elements  of  danger  in  the 
working    situation    "Under    Control"   shows. 

pletely  "frosted  over"  their  beakers 
making  the  process  invisible  to  tin 
camera.  A  thin  coating  of  glycerim 
on  the  inside  of  the  glass  proved 
the  eventual  solution. 

Again,  it  was  necessarv  to  shf>\> 
how  a  sudden  change  of  tempera- 
ture outside  a  storage  container 
can  cause  the  material  inside  to 
condense  rapidly,  thus  unbalancini; 
the  inside  and  outside  pressures  ami 
causing  the  container  to  collapsi-. 
The  difficuhy  here  was  that  thi- 
containers  showed  an  infuriating 
tendency  to  collapse  on  the  sidi- 
away  from  the  camera  and  at  thi 
precisely  wrong  moment.  A  com- 
bination of  stop-motion  photogra- 
phy and  split-second  timing  brought 
this  phenomenon  to  the  screen  with 
laboratory  accuracy. 

Problems  on  the   Line  Also 

Nor  were  all  difficult  problems 
confined  to  the  laboratory.  In  order 
to  show  what  happens  when  a  sam- 
pling valve  freezes  over  and  what  !■• 
do  about  it.  it  was  necessary  to  1  i 
cate  just  the  right  set  of  valves, 
with  the  right  materials  in  the  line 
behind  them,  at  a  spot  where  therr 
was  adequate  lighting.  \^  hen  thl- 
was  painslakingh'  done,  the  valves 
were  painted  to  make  them  show  uji 
clearly  on  camera.  UnfortuiiateK. 
the  paint  prevented  the  freezins; 
which  was  the  point  of  the  demon- 
stration, and  by  the  time  this  difti- 
culty  was  worked  out  the  sun  had 
disappeared.  Patience  and  pains- 
takingly worked  out  auxiliary  light- 
ing overcame  this  roadblock.  In 
their  final  forms,  both  films  had  t" 
pass  the  minute  scrutiny  of  a  hoard 
of  technical  experts.  It  was  found 
that  lhe\  reproduced  the  laboratory 
demonstrations  conciseK  and  accur- 
atelv:  but  more  than  that,  they 
added  to  them  the  kind  of  emotional 
impact  that  would  moti\ate  men  to 
iiu'orjiorate  safet\  thinking  into  all 
of  their  dail\*  actions. 

RecentI)  made  a  part  of  the  over- 
all Ksso  plant  safety  program,  the 
Strauss  films  are  now  being  used  in 
litis  country  aiul  arc  being  prepared 
»  ith  foreign-language  tracks  for  use 
in  Esso  refineries  around  tin 
world.  U: 


154 


BUSINESS     SCREEN     MAGAZINEI 


BEHIND    THE    SEREEIV 


Astute  Eastern  Insurance  Agent  Multiplies 
Contacts  Via  Sound  Slidefilm  "Estatology" 

♦  Solunion  Huber.  »hu  runs  one  uf  the  largest 
agencies  of  the  Mutual  Benefit  Life  Insurance 
Company,  has  been  unusually  successful  because 
his  insurance  programs  are  forward-looking  and 
his  services  to  his  clients  are  unique. 

Practically  all  of  Mr.  Hubers  insurance  sales 
come  through  the  medium  of  estate  planning  — 
tying  in  the  will,  business  agreement  and  various 
other  instruments  of  disposition  to  make  all  in- 
surance the  prospect  might  have  or  buy  become 
more  effective.  Mr.  Huber  coined  a  trade-name 
for  his  unique  estate  planning:  ""Kstatology." 

A  Difficult  Story  to  Bring  the  Layman 
Since  Estatology  combines  the  knowledge  of 
the  accountant,  the  attorney,  the  trust  officer  and 
various  other  agencies,  he  found  it  difficult  to 
tell  his  story  concisely  and  completely  in  terms 
which  a  layman  and  prospective  customer  could 
easily  grasp. 

Although  a  booklet  had  been  used  with  some 
success  to  explain  the  working  of  estate  planning, 
it  seemed  to  lack  the  clarity  necessary  to  explain 
the  subject  completelv. 

Seeking  a  new  and  better  way  to  tell  his 
story.  Mr.  Huber  got  together  with  Roger  Wade 
Productions  and  planned  a  sound  slidefilm 
which  could  be  used  to  demonstrate  estate  plan- 
ning to  one  man  —  or  to  hundreds. 

Find  Short  Cuts  to  Lower  Production  Cost 
The  Wade  organization  found  they  could  uti- 
lize current  material  and  some  artwork  from  the 
original  booklet  and  thus  keep  production  costs 
down.  A  script,  based  on  this  material  and  addi- 
tional facts  supplied  b\  Mr.  Huber.  was  written, 
edited  and  tied  together  with  a  central  theme. 

The  film  told  the  complex  estate  planning 
story  in  interesting,  easily  understood  pictures, 
action  and  words.  No  longer  did  the  Huber  sales 
staff  have  to  rely  completely  on  their  own  per- 
suasiveness. Now  they  had  an  able  assistant  that 


went  along  with  them.  Clients  and  prospective 
customers  could  sit  back  and  see  Estatology  at 
work. 

The  film  was  first  introduced  at  one  of  Mr. 
Huber "s  annual  estate  planning  forums,  and  was 
enthusiastically  received.  Since  then  it  has  been 
shown  to  numerous  individuals,  groups  and 
clubs  .  .  .  and.  according  to  Mr.  Huber,  has 
nearly  always  resulted  in  inquiries  leading  to 
sales. 

Chgo.  Tribune  Magazine  Section  Features 
Cover  and  Color  Spread  on  John  Ott 

•^  John  Ott.  time-lapse  motion  picture  producer 
of  Winnetka.  Illinois,  must  have  the  makings 
of  a  press  clippings  book  to  rival  in  quantity  and 
personality-appeal  the  publicity  collections  of 
Hollywood's  rovalty. 

His  latest  press  acclaim  is  a  two-page  center 
spread  in  the  Chicago  Sunday  Tribune's  Maga- 
zine .Section.  Written  by  the  Trib's  veteran  fea- 
ture writer.  Charles  Collins,  the  article  is  titled 
"His  Magic  Camera  Makes  Time  Fly."  Color 
pictures  of  a  blooming  orchid  form  a  broad  bor- 
der around  the  article  —  exemplifying  Ott's  sci- 
entific photo  art. 

BusiNES.s  Screen  covered  Otts  film  oper- 
ations in  the  No.  .5  Issue  of  19.54.  Ott  previously 
has  been  written  up  in  the  daily  press  and  in 
specialist  magazines.  Of  course.  Ott  has  certain 
advantages  over  many  informational  producers. 
He  is  an  "actor"  himself — appearing  on  tv — 
and  thus  has  a  ready-made  fan  audience  which 
the  press  is  alert  to.  He  holds  a  unique  place  in 
the  motion  picture  business,  being,  in  Collins 
words  "The  Time-Lapse  Man." 

The  story  of  his  recording  the  details  of 
growth,  of  visually  speeding  nature's  develop- 
ment cycle,  his  photo-service  to  industrial  and 
scientific  research,  his  personal  story  of  the  in- 
ventive camera-hobbyist  who  left  banking  to  be 
come  the  leading  producer  of  time-lapse  motion 
pictures,  has  an  irresistible  attraction  for  bio- 
graphical journalists.   Lucky   fellow. 

News  note:  Ott  now  is  working  on  a  commis- 
sion from  The  Netherlands  researching  a  factor 
in  the  cultivation  and  exportation  of  tulip  bulbs. 


convert 


SHOES 

BAIOPS 
TEUOPS 

MOTION 
PICTURES 

ASK    fOR    PRINTED 

MATTER,    PRICE    IIST 

CATALOG 


black 


white 


TITLES 

\PHOTOGRAPHICALLY 


(not  hot  press) 


fo  COLOR! 


LOGO  TYPES 

HAND    leTTeoiNG 

REPRO  PROOFS 

ONE  lUUSTRM'O^^^ 

ASK    TO    SEE    DESCRIPTIVE 

I6MM    COLOR. SOUND    FILM 

12    MIN     (  RET    1  WK  ) 


250        DISTINCTIVE     STYLES      (includes    25  foreign   alphabets; 
any    SIZE  .  .  .    any    COLOR  ! 


A  \ 


Exclusively  ond  economicauy  by 


^m 


graphic       arts         workshop,        inc.     i 

12    east    grand    ave      chicago    11,    illinois 

Delaware    7-747]  \ 


Pictures  that  look  good 

may  please  judges  of  artistic 

merit,  but  the  Big  Payoff 

that  counts  for  sponsors 

of  Ganz  Productions 

is  results  nu  the  screev. 


Getting  action  ivith 
motion  pictures  or  slidefilms 
that  move  people  or  products 
is  a  Ganz  objectite  that 
for  36  years  has  brought 
our  clients  results. 


WILUAM  J.  GANZ  COMPANY,  INC. 

PRODUCERS  AND  DISTRIBUTORS 

OF  MOTION  PICTURES,  SLIDE  FILMS 

AND  TV  COMMERCIALS 

40  East  49th  Street 

New  York  17,  N.Y. 

Eldorado  51443 

NOW  IN  OUR  36 ih  YEAR 


NUMBER       1 


VOLUME       17 


1956 


155 


OUR  SALESMAN 

Weve  put  our  trademark 
character  Ready  Reela, ' 
in  a  stamp  because  thats 
how  we  sell  .  .  .  through 
the  mail.  He's  our  only 
salesman  on  the  road 
and  helps  keep  our  low 
Southern  overhead  way 
down. 


"Ready"  is  Hie  front  man 
for  the  "South's  largest 
complete  motion  picture 
company."  Reela  Films, 
with  two  huge  air- 
conditioned  studios,  fully 
equipped  &  permanently 
staffed  Animation,  Sound, 
Editing  &  Processing  De- 
partments .  .  .  gives  you 
complete  one-stop  service 
from  creation  of  story 
boards  to  final  prints  and 
distribution. 


Contact  us  on  your  next  film  pro- 
duction ...  let  OS  show  you  how 
you  con  get  a  better  job  faster  for 
less. 

WRITE,  WIRE  PHONE  TODAY 


looDDapoooDO  0  0  DgoogoooooJ 


IMSmiL^ 


OOOOOODOQOQD  Q  0  D  D  0  □  0  n  d. 


AfRliote  Wometco  Theatres  -  WTVJ  Ini 


17   N.W.   THIRD   STREET 

MIAMI  FLORIDA 

Phones   FR   4-2108  -  FR   4-6262 


Till!  BIG  fiTDHY  in  Sliili;  Prajiictioii 

Revolutionary  New  Large-Screen  Projector  Is  IntroducecJ 


Siii.i.  i'ltTURF:s  for  projection  on 
llie  screen  now  can  be  "dis- 
solved"' one  into  the  other  in  one- 
thirtieth  of  a  second  by  means  of  a 
new  projector  which  [lerinits  ex- 
tremely fast  ''nuilchcd  fades  "  from 
slide  to  .slide. 

The  revoliilionar\  new  projector, 
uliich  Itridjres  the  gap  between  mo- 
tion pictures  and  still  pictures,  is 
announced  by  Jamison  Handy,  pres- 
ident of  The  Jam  Handy  Organiza- 
tion. The  organization,  with  head- 
quarters in  Detroit,  produces  ed- 
ucational and  commercial  films  and 
assists  business  and  industry  willi 
sales  and  training  programs. 
Called   Bi-Matic  Projector 

The  new  device,  the  Bi-Matic  Pro- 
jector, is  having  its  first  practical 
demonstrations  before  business  ex- 
ecutives who  see  brilliantly  lighted 
still  pictures  projected  by  the  new 
methods  on  a  huge  screen  that  ex- 
tends across  a  stage  as  large  as  that 
of  the  largest  theaters.  Chief  con- 
tribution of  the  new  projector  to  the 
audio-visual  arts  is  its  high-speed 
slide  changing  mechanism  and  the 
large  size  and  brilliance  of  the  pro- 
jected picture  on  wide  screens  .50 
feet  across  for  audiences  as  large 
as  .5.000. 

Images  "Flow"  in  Sequence 

Spectators  are  not  conscious  of  a 
break  in  continuity  because  the 
images  flow  into  each  other.  The 
speed  of  change  is  such  that  a  slide 
can  be  changed  on  the  syllable  of  a 
spoken  word,  either  "live "  or  re- 
corded. 

Success  of  the  new  technique.  Mr. 
Handy  said,  shows  the  feasibility  of 
extending  the  ne\v  method  from  its 
present  application   in   the  business 


and     conventinti     field    to    pupuhir. 
jjublic  use  as  new  needs  arise. 

Exact  matching  of  images  on  tin 
screen  as  each  slide  is  projected  in 
sequence  is  achieved  by  the  use  of 
metal  mounts  for  the  slides.  Thes*- 
mounts  also  serve  as  *'masks."  there- 
by providing  either  the  standard 
screen  proportion  of  1  to  \.Xi  "i 
the  wide  screen  aspect  of  1  to  2  hi 
1  to  2.55.  with  the  image  twice  .i- 
wide,  or  more  ihan  twice  as  widi 
as  it  is  high. 

New  Techniques  Are  Possible 
Because  of  this  precision.  conse<  ■ 
utive  slides  can  introduce  new^  el-' 
ments  of  an  idea  or  the  new  detail- 
of  an  object  in  quick  sequenn 
giving  the  effect  of  motion.  At  a 
test  showing,  pictures  from  the  ad- 
\ertising  pages  of  three  different 
])ublications  were  projected  one  at  a 
lime  on  portions  of  the  same  screen. 
The  result  was  that  the  second  and 
third  pages  appeared  to  ''pop  out 
on  the  screen  to  join  the  first.  In 
addition  t(>  making  new  and  mdi'- 
dramatic  use  of  still  pictures,  ih' 
projector  is  used  in  conjunct!' in 
with  motion  pictures  in  a  single, 
simultaneous  screen  program.  \l 
demonstrations  before  industrial  e\ 
ecutives  in  Detroit's  Masonic  Tem- 
ple Auditorium,  a  motion  picture 
projected  with  standard  equi[)iiierit 
is  shown  in  the  middle  portion  "f 
a  wide  screen  extending  44  feel 
across  the  stage.  When  a  partic- 
ularly important  or  interesting  pari 
of  the  motion  picture  appears  on 
the  screen,  still  pictures  of  this  por- 
tion are  carried  over  to  the  screen 
space  to  the  right  and  left  of  the 
motion  picture  image  by  means  of 
the    quick    change    features    of   the 


Developed  by  The  Jam  Handy  Organization  for  high-speed  dissolves  of  pro- 
jected pictures,  the  Bi-Matic  Projector  affords  2-to-l   wide-screen  ratio. 


156 


BUSINESS     SCREEN     MAGAZINE 


Above:  new  still  picture  projector  developed 
by  The  Jam  Handy  Orgoniiotion,  showing 
high-speed  slide-changing  mechanism.  Images 
con  fill  giant  50-foot  screen  for  large  crowds. 

projector.  Slides  used  in  this  man- 
ner  are  projected  in  a  mount  which 
confines  the  slide  image  to  the  two 
ends  of  the  screen,  so  that  there  is 
no  interference  with  the  motion 
picture  image  in  the  center.  Need 
for  such  a  device  as  the  Bi-Matic 
Projector  has  been  evident  for  a 
long  time.  Mr.  Handy  said,  inas- 
much as  motion  pictures  and  still 
pictures  heretofore  have  had  sep- 
arate functions. 

Slides   Can    Be   Effective 

Motion  pictures,  by  giving  Heel- 
ing glimpses  of  objects  in  action, 
depend  on  the  impact  of  the  total 
content  on  the  viewer.  The  more 
economical  slides  and  slidefilms.  on 
the  contrary,  depend  on  the  effec- 
tiveness of  the  individual  picture. 
These  can  be  controlled  by  the  oper- 
ator as  to  the  length  of  time  they  are 
on  the  screen. 

How  to  combine  mechanically  the 


advantages  of  the  two  forms  of  pic- 
ture projection  has  been  a  problem 
in  presenting  ideas  and  objects  to 
audiences.  The  Bi-Matic  Projector 
consists  of  two  high  intensity  arc 
projectors  mounted  on  a  single 
frame.  Motor  driven  controls  feed 
the  slides  from  magazines  and  the 
slides  are  automatically  ejected  into 
a  receptacle  after  use. 

The  new  device  was  developed  in 
the  laboratories  of  The  Jam  Handy 
Organization  by  the  organization's 
training  devices  department.  This 
department  has  assisted  the  armed 
forces  in  the  development  of  auto- 
matic devices  for  gunnery  training 
and  for  simulating  actual  combat 
conditions  for  trainees.  The  new 
projector  currently  is  scheduled 
for  use  by  large  industrial  corpor- 
ations in  their  annual  product-intro- 
duction shows  across  the  country. 
*        *        « 

Collapsible  TV  Camera  Dolly 
Announced  by  Cinekad  Co. 

♦  A  new  collapsible  television  camera 
dolly,  designed  to  provide  con- 
venient mobility  of  cameras  in  studio 
or  on  location,  has  been  introduced 
bv  Cinekad  Engineering  Co..  500 
West  52nd  St.,  New  York  19,  N.Y. 

Special  features  include  a  unique 
caster  locking  system  that  permits 
setting  two  or  all  three  five-inch 
heavy  duty  rubber  wheels  in  parallel 
position  for  straight  line  dolly  shots; 
screw-clamps  for  securing  tripod 
leg  tips  to  dolly,  and  the  ability  to 
fold  into  a  compact,  easy-to-carry 
unit.  28  inches  in  length. 

Net  weight  of  the  unit  is  18  lbs. 
The  dolly  has  a  carrying  load  capa- 
citv  of  450  lbs.  and  is  made  of 
strong  aluminum  tubing.  For  prices 
and  more  information,  write  to  the 
manufacturer  at  500  West  52nd 
Street,  New  York  19,  N.Y. 


IT  MAKES/SENSEl! 

HEAVY    DUTY  [/^(M'ft^ 

SHIPPING  CASES 

FOR  ROUND  FILM  CANS' 


CATAIOG 


T/ie  Nation 's  Exclusive 
Source  of  the  \^<M*te() 
film  Shipping  Case-/. 


•  No  corners  mean  no  weak  points. 

•  Made  of  hard  vulcanized  fibre. 

•  Heavily  varnished  outside  and 
inside  to  make  them  even  more 
waterproof. 

•  Durable  handles  and  web  straps 
on  all  sizes. 

•  New  flat  type  buckles  for  easy 
stacking. 


ighting  problems? 


call  Jack  Frost 


Any  time  the  job  colts  for  extra  light- 
ing, tough  lighting  problems  on  the  set 
or  on  location  anywhere,  call  on  Jack 
Frost,  world's  largest  supplier  of  tem- 
porary lighting  focilities. 

Our  complete  equipment  and  expert 
skills  in  lighting  have  been  used  for 
yeors  on  some  of  the  country's  top 
shows,   movie  sets  ond  TV  productions. 

Rental  Equipment  at  low  cost.  Service 
includes  installation  and  removal  all  at 
the  one  low  cost. 


Business   Screen;  the   S/ggesf  and   Mosf  Acf/Ve   Market   Place  — 
Where  the  Buyer  and  the  Maker  Get  Together  Mosf  Effecfivelyl 


WM.   SCHUESSLER  •  Dept.  B 

341     WEST    SUPERIOR    STREET   •   CHICAGO    10    •   ILLINOIS 


CRAIG  BIG  SCREEN  MOVIE  VIEWER 

•  Large  {3V4  x  4V4  in.)  hooded  screen 

•  Flat  field  projection  lens  and 
ground  &  polished  condenser  lens 

'•  Rotating  optical  prism  shutter 

•  Stainless  steel  film  guide 

•  Left  to  right  film  travel 

•  Automatic  lamp  switch 

•  BuMt-in  frame  marker 

•  Focusing  and  framing  adjustments 

•  75  waft  projection  lamp 
49.50  ^o*"  ^6  mm.  or  8  mm.  model 

it's  complete!     it's  portable!      the 

CRAIG  PROJECTO-EDITOR 

•  Big  Screen  Craig  Movie 
Viewer 

•  Folding  Geared  Rewinds 
(400-ft.  capac.) 

•  Craig  Master  Splicer 

•  Complete  with  carry  case  .^    _     _ 

only    $79.50    at  all  dealers 

Write   for   illuitraled   lileralure,    KAIART,    PLAINVIILE,    CONN.    DEPT.    BS-2 


NUMBER       1 


VOLUME       17 


1956 


157 


National   Council   of  Farmer  Cooperatives   Honors   Five 
Motion  Pictures  at  Annual  Cooperative  Information  Fair 


This  complete  paclcoge  is  provided  buyers 
the   "Beginning   Wrestling"   o-v   program. 

"Beginning  Wrestling"  Added 
to   Athletic   Institute   Program 

♦Arii\;il  (if  till-  Ulh  iii>liuiti(.iial 
slitlefilin  in  its  ISe^iiinin^  Sjwrls 
Series,  titled.  Bejiiiuting  IP  resiling, 
has  heeii  annnuiiced  by  The  Athlet- 
ic Institute. 

Beginning  U  resiling  includes  five 
color  slidefihiis  and  331  a  ^pm  re- 
cords. The  subject  is  available  with 
or  without  the  records.  All  basic 
wrestling  skills  are  presented  in  step- 
by-step  detail.  Individual  filiustrip 
titles  are:  Inlroduction  to  Wrestling 
(48  frames),  Takedowns  (85 
frames),  Breakdowns  and  Rides 
(42  frames).  Pinning  Combinations 
(67  frames!  and  Escapes  and  Re- 
verses 1 80  frames  I . 

The  Athletic  Institute  program 
was  produced  I  as  have  others)  by 
Dallas  Jones  Productions  of  Chi- 
cago. 

A  "Wrestling  Instructor's  Guide" 
and  a  student  handbook.  "How  to 
Improve   Your    Wrestling"    are   in- 
cluded in  the  package.  For  addition- 
al information,  write  to:   Film  De- 
partment. Athletic  Institute.  209  S. 
State  .St..  Chicago  4.  111. 
»        »        * 
Handling  of  Spinal   Injuries 
Shown  in  a  Film  Board  Picture 
♦  A  new  mntion  picture.  Early  Han- 
dling oj  Spinal  Injuries,  has  been 
added  to  the  National  Film  Board 
of  Canada  safety  series,   .Accidents 
Don't   Happen — They  Are   Caused. 

In  18  minutes  of  black/  white, 
Early  Handling  of  Spinal  Injuries 
shows  what  to  do  and  what  not  to 
do  in  on-the-spot  first  aid.  It  deals 
with  industrial  accidents  but  the  in- 
structions are  valid  for  accident- 
treatment  in  any  situation. 

Animation  illustrates  the  structure 
of  the  spinal  column  and  shows  how 
paralysis  may  result. 

Plant  executives  and  industrial 
safety  engineers  can  obtain  full  in- 
formation regarding  this  new  film, 
others  in  the  series,  and  other  safety 
films  by  writing  to  the  distributor: 
Government  Film  Department, 
United  World  Fihns,  Inc.,  1445 
Park  Avenue,  New  York  29,  N.  Y. 


♦  Five  sponsored  motion  pictures 
and  three  sponsored  slidefilms  were 
among  exhibit  winners  in  the  lOth 
annual  Cooperative  Information 
Service  Fair,  held  in  conjunction 
«ith  the  27th  annual  meeting  of  the 
National  Council  of  Farmer  Co- 
operatives at  the  Biltmore  Hotel, 
late  in  January. 

\^  inning  motion  pictures  in- 
cluded: I  first  place!  Lightning  On 
Order,  I  second !  Seeding  Is  Be- 
lieiing.  both  sponsored  by  Missouri 
Farmers  Assn..  Inc. :  (third)  Grow- 
ing Gold.  Agricultural  Council  of 
California;  (fourth)  Harvest  to 
Harvest.  Indiana  Farm  Bureau  Co- 
operative Assn.,  Inc.,  and  (fifth) 
MF.A's  40th  Anniversary,  also  spon- 
sored by  Missouri  Farmers  Assn., 
Inc. 

Three    slidefilms    sponsored    by 


Southern  States  Cooperative,  Inc., 
«on  all  the  recognition  in  that  cate- 
gory. 1  hcsc  films  were:  (first  I  It's 
In  the  Bag,  (second!  Merchandising 
Feed,  and  ( third  !  You  Can  Tell  the 
World. 

A  record  total  of  45*J  exhibits  were 
entered  in  the  19.56  Fair  which  pro- 
vides competition  in  31  classes  of 
materials  farmer  cooperatives  pre- 
pare to  promote  their  business  and 
inform  their  members  and  others  of 
their  cooperative  activities.  Competi- 
tion is  limited  to  organizations  allili- 
ated  with  the  National  Council.  The 
Fair  is  meant  to  encourage  these 
organizations  to  improve  these 
media  and  the  techniques  involved 
in  their  preparation. 

Besides  motion  pictures  and  slide- 
films,  competition  classes  include 
publications,  house  organs,  advertis- 


3/^ 


1 1, EVEN  national  and  two  international 
(Venice  and  Ediiibingh)  film  festival  honor 
awards  for  four  of  our  clients  with  six  recent 
picttires.  And  not  one  "big  budget"  picture 
among  them.  The  clients  were: 

SINCLAIR    OIL    REFINING    CO. 
RICHFIELD    OIL    CORPORATION 
AMERICAN    AUTOMOBILE    ASSOCIATION 
THE   UNITED   STATES    NAVY 

/I 

^^iinic  to  one  of  the  oldest  connnercial  film 
jjrodiicers  in  .America  ^vhere  yon  will  find 
skill.  c(]iiipment  and  long  experience. 

Sainjile  jiichires  s^ladlx  .wtil  ou  request. 


I 


6063  Sunset  Boulevard   •   Hollywood  28,  Calif. 


"Partners"    is   the    title    of    a    new   farm    coop 
motion    picture   recently   released. 

ing  materials,  posters,  package  t\< 
signs  and  radio  programs. 

Entries  in  the  various  classes  «t  i . 
judged  by  a  panel  of  media  expiil- 
who  have  attained  outstanding  suc- 
cess in  the  application  of  the  arts.,! 
techniques  and  skills  required  in  ' 
production  of  the  materials,  but  wli- 
arc  not  connected  with  any  type  il 
farmer  cooperative  activity. 

Lightning  on  Order  was  produi  i  .1 
by  the  Calvin  Company  of  Kansa- 
City:  Seeding  Is  Believing  was  com-    i 
pleted  by  the  Centron  Corporation;    | 
Growing   Gold   is   a   W.   A.    Palrrn  i 
l)roduction. 

A   new   farmer  cooperati\'   -I'n 
sored   film   Partners   was   al>w    |in 
iniered    during    the    Fair.    It    wa- 
|iroduced  by  the  .Atlas  Film  Corp^ 
ration.  | 

The   panel   w  as   selected   by   and   I 
worked    under   general    supervision 
of  the  National  Project  in  Agricul-    • 
tural    Communications.    Michigan  j 
State  University.  East  Lansing.  1 
Michigan.  Members  were:  Otto   H 
Coelln.  Jr..  Chicago,  editor  and  pul 
lisher   of  Business  Screen   Mah 
ziNE:    Otto    M.    Forkert,    Chica::' 
president  of  O.  M.  Forkert  and    \- 
sociates.    graphic    arts   consultant- 
Don    G.    Lerch.    Washington.    D.< 
\  ice-president     of     Cornwall.     In^ 
agricultural    advertising    and    con 
munications    agency;    Earl    A.    }■]■ 
Intyre.  professor  of  agricultui 
journalism  at  Florida  State  Collcp 
lallahassee:    and  Tom  Swearing' 
Chicago,    manager    of    the   agricul 
tural    de|)artni'"nt    of    the    Masoniti 
C.Mporalioii.  SJ 

»         »         » 
Heads  Premier  Film  TV  Sales 

♦  \|i|niiriliiirMl  cil  janii-s  K.  Darst  a: 
tlirector  of  sales  for  motion  pictures; 
television  commercials  and  com 
menial  recordings  at  Premier  Filn 
and  Recording  Corporation.  St 
l.ouis.  has  been  amiounced  by  Theo 
ilore  P.  Desloge.  president.  In  re 
cent  vears.  Darst  has  worked  in  in 
dustrial  film  sales  and  productioi 
in  llic  Si.  Louis  area. 

«        •        « 
Copies  of  6th  Production  Reviev 

♦  I'Alia  I. .pin-  i.f  ibi-  dill  \nriui 
rroduclion  Review  are  a\ailalilc  £ 
only  .S2.00  each.  Order  from  Ik  S 
NESS  Screen.  Chicago  26.  lllilloi^ 


158 


BUSINESS     SCREEN     MAGAZIN 


A  moment  for  reflection  in  the  new  Continental  Bank  film. 


The  Human  Side  of  Banking 

■¥■  Strong  boxes  of  the  economy. 
j  banks  figure  in  the  lives  of  all  indi- 
viduals and  institutions.  This  wide 
influence  is  the  public  relations 
theme  of  Men,  Money  and  Ideas,  a 
new  30-minute  sound  and  color  mo- 
tion picture  sponsored  by  Conti- 
nental Illinois  National  Bank  and 
Trust  Company  of  Chicago. 
I  Dramatically  visualizing  what 
jbanking  does  for  industry  and 
]  people,  the  film  is  meant  to  sell  the 
value  of  bank  services  to  officers 
and  members  of  business  organiza- 
tions, to  community  groups,  and.  in- 
spirationally,  to  bank  personnel. 

Men.  Ideas  and  Money  identifies 
with  its  three  types  of  audience  by 
using  the  infectious  image  of  a 
■'young  man  with  an  idea"  and  the 
part  banking  plays  in  helping  him 
realize  his  idea.  With  this  personal 


16mm.    Film— 400'   to   2000'    Reels 
Protect  your  films 
Ship  in  FIBERBILT  CASES 

Sold   at   leading   dealers 


Depicted  in  This  New  Film 

success  story,  the  film  expresses  the 
part  banking  plays  in  building  busi- 
ness in  every  community. 

Watching  the  young  couple, 
Gregory  and  Jessica  Drake,  hope, 
struggle  and  achieve  —  w  ith  the  aid 
of  banking,  w  atching  American  busi- 
ness and  careers  bloom  dollar  green, 
industrial  and  community  viewers 
can  see  how  banking  figures  in 
iheir  lives.  Driving  home  the  bank's 
positive  force  in  the  total  economy 
are  such  dialog  idea-investments  as: 
■'.  .  .  there  is  scarcely  anything  we 
eat  or  wear  or  use  —  that  some  bank 
hasn't  had  some  part  in  financing 
and  servicing  .  .  .  After  all,  these 
are  the  services  that  build  business 
in  community  after  community  .  .  . 
I'll  take  that  up  with  the  Trust  De- 
partment at  the  bank  ...  it  would 
mean  streamlining  our  production 
but  1  think  1  know  exactly  how  to 
do  it  .  .  ." 

Men,  Ideas  and  Money  was  pro- 
duced by  Wilding  Picture  Produc- 
tions, Inc.  It  is  a  sequel  to  the  film 
story  of  commercial  banking.  Back 
of  Every  Promise.  Released  seven 
years  ago  by  Continental  Illinois 
National  Bank.  Back  of  Every  Prom- 
ise has  had  some  16.000  show^ings 
throughout  the  L'nited  States  and  in 
14  countries  abroad  and  has  been 
seen  by  more  than  a  million  people. 

An  early  eagle  in  the  visual  fields 
of  public  relations  and  staff  educa- 
tion and  training.  Continental  Illi- 
nois Bank  has  employed  film  and 
ipther  media  in  its  oivn  education 
and  training  programs  over  a  20- 
year  period.  These  programs  and 
the  bank's  experience  in  this  in- 
creasingly important  area  are  being 
widely  used  by  many  of  its  cor- 
respondent banks  and  commercial 
customers. 

Men,  Ideas  and  Money  is  avail- 
able through:  Continental  Illinois 
National  Bank  and  Trust  Company 
of  Chicago,  231  South  LaSalle 
Street,  Chicago  90,  111.  W 


COMPLETE  MOTION    PICTURE  EQUIPMENT 

RENTALS 

FROM   ONE  SOURCE 


CAMERAS 

MITCHELL 

16mm 

35mm  Standard 

35mm  Hi-Speed 

35mm  |vlC   •    35mm  BNC 

BELL&  HOWELL 

Slandord    •    Eye  mo    •    Filmo 

ARRIFLEX 

16mm    •    35mm 

WALL 

35mm  single  system 

ECLAIR  CAMERETTE 

35mm    •    16/35mm 
Combinolion 

AURICONS 

all  models  single  system 
Cine  Kodak  Special 
Mourer   •    Bolex 
Blimps   •    Tripods 


LIGHTING 

Mole  Richordson 

Bardwell  McAlisler 

Colortron 

Century 

Coble 

Spider  Boxes 

Bull  Switches 

Strong  ARC-Trouper 

10  Amps  IIOV  AC  5000W- 

2O00W-750W 

CECO  Cone  liles 

(shadowless  lite) 

Gotor  Clip  lites 

Barn  Doors 

DiRusers 

Dimmers 

Reflectors 

WE   SHIP   VIA   AIR. 
RAIL  OR  TRUCK 


EDITING 

Moviolos   *    Rewinders 
Tobies   •   Splicers 
Viewers  {CECO) 

GRIP  EQUIPMENT 

Parallels    •   ladders 

2  Steps    *   Apple  Boxes 

Scrims    •    Flags 

Gobo  Stands 

Complete  grip  equipment 

SOUND  EQUIPMENT 

Magnosync-mognelic  film 

Reeves  Magicorder 

Mole  Richardson  Booms  and 

Perambulotors 

Portable  Mike  Booms 
Portable  Power  Supplies  to 
operate  camera  and  recorder 


DOLLIES 

Fearless  Ponoram 
Cinemobile  (CRAB) 
Ptolform    •    Western 
3  Wheel  Portable 


tH    C.    ZUCHCR 

(Jflm€Rfl  €(^uipm€nT  (o. 


.^ 


\.  \ 


\ 


\ 


'3G.  icain, 


FILMS      INC. 


NEW  YORK 


^,r,.*.,^V  *•?  »y^*»  ''-^  • 


NUMBER       1 


VOLUME       17 


1956 


159 


^Ps-  -^^i^ 


Above:  showing  the  new  Ponovision  Superomo 
16mm  lens  is  Radiant's  West  Coast  district 
manoger  Fred  Kislingbury  (left)  as  Jerry  Kint- 
ner.  Photo  &  Sound,  San  Francisco  a-v  dealer 
looks  on. 

Radiant  Superoma  "16"  Lens 
for  16mm  Wide-Screen  Films 

♦  Superama  "16."  a  new  anamor- 
phic  lens  for  taking  and  projecting 
CinemaScope-type  16mm  motion 
pictures  has  been  introduced  by 
Radiant  Manufacturing  Corp.  of 
Chicago  and  Panavision  Inc.  of 
Hollywood. 

Tile  new  lens  has  been  designed 
to  show  pictures  twice  the  normal 
width  with  no  change  in  height,  at 
a  2.66  to  1  aspect  ratio.  Full  focus- 
ing for  talcing  and  projecting  films 
is  provided  with  this  lens  which, 
according  to  the  manufacturer,  "can 
be  used  with  equal  ease  on  all  major 
makes  of  16nim  cameras  and  pro- 
jectors, whether  sound  or  silent." 

The  manufacturer  expects  that 
the  Superama  "16  lens  will  open 
the  field  of  wide-screen  pictures  to 
industry  and  institutions. 

The  Panatar  "16"  anamorphic 
lens  for  projection  of  16mm  wide- 
aspect  ratio  films,  variable  for  both 
a  2.66  to  1  and  a  2.00  to  1  ratio, 
also  has  been  announced.  The  Pana- 
tar '"16"  as  well  as  the  Superama 
"16"  will  be  distributed  solely  by 
Radiant  Manufacturing  Corp.,  2627 
W.  Roosevelt  Rd..  Chicago  8,  111. 

*        «        * 
New  Cinesalesman   Continuous 
Projector  Has  2,000  Ft.  Reel 

♦  .'\  new  model  has  been  added  to 
the  Cinesalesman  Continuous  Pro- 
jector line  —  tile  niodel-4  Cinesales- 

New  Busch  Model  4  Cinesalesman 


NEW  AUPIO-ViStAL  EQLIPIVIENT^ 

Recent    Equipment    Developments    for    Production    and    Projection 


man — the  Busch  Fihii  ii  Equipment 
tA>mpany,  Saginaw,  Michigan,  has 
announced. 

The  model-4  Cinesalesman  Con- 
tinuous Projector  has  a  30-minute 
maximum  capacity  in  the  continu- 
ous cartridge,  and  it  is  equipped 
with  reel  arms  which  provide  for 
standard  reel  arm  projection  with 
2.000  foot  capacity. 

The  model  4  weighs  45  lbs.  It 
features  a  self-contained  speaker,  a 
self-contained  10  x  13  translucent 
screen  and  a  convenient  power  cord 
storage.  The  case  cover  protects  the 
liuilt-in  screen  and  case  from  dirt 
and  damage  and  provides  storage 
with  two  side  pockets. 

A  modified  Kodak  Projector 
mechanism  and  sound  system  are 
utilized  in  the  niodel-4.  The  projec- 


tor requires  no  lubrication;  it  is 
(|uiet  running:  and  it  produces  a 
bright,  sharp  picture  even  in  ad- 
verse light  conditions,  the  manu- 
facturer says. 

Because  of  the  30-minute  capa- 
city of  the  continuous  cartridge, 
and  the  reel  arm  feature,  the  model- 
4  is  recommended  for  use  by  tele- 
\  ision  stations,  advertising  agencies, 
film  producers  and  others  who  re- 
quire larger  film  capacity. 

The  Busch  Film  &  Equipment 
Company  is  located  at  212  South 
Hamilton  Street.  Saginaw,  Michi- 
gan. ^ 

Your  Dependable  Buyer's  Guide 

♦  For  the  latest  in  projection  equip- 
ment and  accessories  consult  the 
buyer's  guide  pages  of  Business 
Screen. 


A  Comprehensive 
Script  Writing  and 
Consultant  Service 


Cinescript 


For  Both  Industry 
And  Independent 
Producers 


TO    INDUSTRY 


Cinescript  offers  a  complete  motion  picture  script  service  from  idea 
.  .  .  through  research  ...  to  completed  shooting  script. 

Cinescript  offers  an  intelligent,  practical  and  realistic  analysis  of 
current  and  projected  audio-visual  programs. 

Cinescript  offers  a  consultant  service  based  on  years  of  practical 
experience  as  motion  picture  producers. 

Cinescript  offers  a  production  supervisory  service.  This  service  in- 
cludes supervision  of  planning,  v/riting,  production  and  distribution 
of  industrial  motion  pictures. 

Cinescript  offers  industry  services  which  can  trim  thousands  of  dol- 
lars from  motion  picture  costs.  Through  economies  based  on  our 
actual  production  experience,  your  motion  picture  budget  ccm  be 
made  to  accomplish  more  effective  work. 

TO   THE   INDEPENDENT   PRODUCER  .  .  . 

Cinescript  offers  a  complete  motion  picture  script  service.  This  serv- 
ice enables  you  to  offer  your  clients  professional,  top  quality  scripts. 
Our  writers  are  thoroughly  experienced  in  writing  to  the  demands 
of  both  large  and  small  production  budgets.  Send  us  your  script 
problems  today. 


Cinescript 


Box  88,  Station  E, 
Cincinnati  19.  Ohio 


The  "AG  Executive"  Projector 

Automatic  2x2  Slide  Projector 
Unveiled   by   American   Optical 

■¥■  I  he  ".AO  Executive"  —  a  new 
automatic  2x2  slide  projector  — 
has  been  announced  by  the  Ameri 
can  Optical  Company.  It  is  available 
in  300  and  .500-watt  models. 

Outstanding  features  of  the  new 
projector  models  are:  styling  with 
a  new^  lower  silhouette,  compact 
functional  design  and  automalit 
operation.  The  AO  Executive  projec- 
tor has  an  all  new  optical  systeit 
including  an  f  3..5.  5"  focal  length 
lens  and  new  condensing  unit  which 
can  be  removed  and  opened,  like  thf 
pages  in  a  book,  for  easy  cleaning. 

All  parts  of  the  lens  system  ar< 
guaranteed  against  heat  breakage 
for  the  life  of  the  projector.  All  con- 
trols including  switch,  light  switch 
and  changer  are  located  on  a  com- 
pact control  panel. 

The  new  models  feature  a  ne* 
type  automatic  changer  which  in- 
serts, returns  and  refiles  slides  and 
advances  tray  in  one  action.  An 
illuminated  numeral  indicator  on 
top  of  the  projector  shows  the  posi- 
tion of  the  tray  in  the  changer.  Both 
models  are  equipped  with  a  uni- 
versal slide  tray  which  holds  4t 
slides  of  any  type  mount.  This  makes 
it  possible  to  accommodate  the  re- 
sults of  two  20-exposure  rolls  oJ 
film.  The  trays  are  made  of  durabk 
plastic. 

Another  de\elopment  is  a  filtered 
shutter  arrangement  synchronized 
with  the  automatic  changer  to  re- 
duce eve  fatigue  by  eliminating  com 
plete  blackout  during  slide  changes 
Cool  operation  is  obtained  throu-:! 
an  oversize  motor-driven  fan  and  . 
new  louver  design  on  the  top  of  lb' 
lamp  housing.  As  the  air  is  forcn 
through  the  projector,  the  louver- 
deflect  it  upward  and  forward  awav 
from  the  operator's  face.  The  unit: 
are  extremely  lightweight,  beinj 
made  of  die-cast  aluminum,  and  an 
finished  in  baked  chip-proof  enamel 

The  projectors  are  available  ii 
new  luggage-type  carrying  cases  o 
solid  wood  construction  covert-' 
with  fabric-type  vinyl.  List  price- 
supplied  bv  the  manufacturer,  are 
AO  Execuii\e  .300  — S69..50  (will 
deluxe  case.  STT.SOi  ;  .'\0  Fxecutivi 
500  — ST6..50   (with  case.  S84.50i 


160 


BUSINESS     SCREEN     MAGAZINE 


New  Sylvania  Radio  Frequency 
Lamp  a  Super  Lighting  Source 

■¥  A  new  multi-purpose  lamp  which 
provides  a  highly  uniform  light 
source  has  been  introduced  to  the 
motion  picture  industry  by  Sylvania 
Electric  Products,  Inc.,  New  \  ork. 
Using  the  same  type  of  radio  signal 
that  transmits  sound  to  radio  and 
television  receivers,  the  lamp  trans- 
forms radio  impulses  into  light 
more  brilliant  than  any  incandescent 
lamp  yet  de\  ised,  the  company  says. 
Known  as  the  RF  (Radio  Fre- 
quency )  lamp,  the  new  lighting 
unit  originally  was  designed  by 


The  new  Sylvania  Rf  Lamp 

Sylvania  engineers  in  cooperation 
with  the  Motion  Picture  Research 
Council  in  Hollywood  to  overcome 
a  number  of  motion  picture  printing 
problems.  The  RF  lamp  also  can  be 
used  in  film  projectors,  color  tele- 
vision tube  processing,  medical  re- 
search, radar  and  air  traffic  con- 
trol, computers  and  other  fields,  the 
manufacturer  has  discovered. 

Motion  picture  laboratories  al- 
ready are  taking  advantage  of  these 
characteristics,  using  the  RF  lamp  in 
film  printing  operations,  the  manu- 
facturer reports.  First  commercial 
installation  of  the  RF  lamp  was 
made  by  Consolidated  Film  Indus- 
tries. According  to  E.H.  Reichard. 
chief  engineer  of  Consolidated,  use 
of  the  light  source  in  optical  print- 
ing equipment  resulted  in  increased 
uniformity  of  field,  exceptional  in- 
crease in  light  output  and  greater 
lamp  life.  Eventual  conversion  of 
all  optical  printing  equipment  to  RF 
light  is  predicted  by  Carl  Hauge. 
quality  control  engineer  for  Con- 
solidated. Hague  said  he  believed 
that  the  present  usage  of  RF  for 
color  separations  and  negatives  is 
only  the  initial  stage  in  widespread 
laboratory  applications. 

Connor  stated  that  Sylvania  en- 
gineers now  are  working  on  the  pos- 
sibility of  employing  the  RF  lamp 
for  studio  set  lighting.  With  the 
advent  of  wide-screen  color  motion 
pictures,  many  times  more  light  is 
needed  in  filming  to  gain  the  nec- 
essary depth  of  focus.  In  supplying 
this  quantity  of  light,  the  temper- 
ature on  the  studio  set  frequently 
rises  to  a  point  at  which  it  becomes 
a  problem  to  actors  and  technicians. 


The  RF  lamp,  according  to  Connor. 
conducts  out  the  heat  which  other 
lamps  transfer  to  the  air. 

The  RF  lamp  has  resulted  in  an 
important  improvement  in  the  man- 
ufacture of  color  television  picture 
tubes.  Connor  said.  In  making  color 
tubes,  the  three  phosphors  which 
are  used.  red.  green  and  blue,  must 
be  fixed  bv  a  photographic  process. 
To  do  this,  a  bright  concentrated 
light  source  is  required.  By  using 
the  RF  lamp,  it  was  found  possible 
to  cut  in  half  the  time  required  for 
this  process. 

The  lamp  represents  a  union  of 
lighting  and  electronics  and  opens 
the  door  to  an  entirely  new  field 
which  might  be  termed  "iumonics,' 
Connor  pointed  out.  He  explained 
that  the  energy  used  to  produce  the 
light  in  the  RF  lamp  is  the  same  as 
that  used  in  tv  and  radio  broadcast- 
ing. The  lamps  energy  is  concen- 
trated into  a  small  disc  about  .5/16 
of  an  inch  in  diameter,  causing  it  to 
incandesce  brilliantlv. 

The  lamp  is  not  connected  by 
wires  to  the  source  of  its  activating 
energy. 

Heated  by  induction,  the  RF  lamp 
uses  for  the  light-emitting  source 
a  disc  of  refractory  material.  Be- 
cause the  refractory  material  can 
be  heated  to  a  much  higher  temp- 
erature than  the  tungsten  filaments 
of  incandescent  lamps,  a  great  in- 
crease in  light  is  attained.  & 


Finest  and  Fastest  In  the  East! 


CaJtefh  Cjf^ectd,  inc. 

333   WEST   52ND   STREET 

NEW  YORK    19,   N.  Y. 

Circle  5-5280 


BUSINESS  SCREEN:  A  BIG  MAGAZINE  FOR  A  BIGGER  MEDIUM 


NUMBER      1 


VOLUME      17 


1  956 


161 


NEW  ALDIO-VISLAL  EQUIPMENT 


Recent  Equipment  Developments  for  TV  and  Production 


Above:  closeup  oi  the  Inspect-O-Film  Model  K 
film  inspection  and  editing  equipment  show- 
ing speciol  video  modificotions- 

Inspect-O-Fllm  "Editor"  Model 
Aids  Television  Programming 

■<t  Television  stations  tailoring  the 
big  flow  of  sponsored  motion  pit- 
lures  for  tight  cominercial  program- 
iiiing  have  fast  and  effieieiit  aid  in 
the  Inspect-O-Film  "Editor  '  Model- 
K  automatic  16mm  film  inspecting 
machine,  according  to  Tiie  Harwald 
Co.,  Inc..  f^vanston.  111.  manufac- 
turer. 

The  inspecting  machines  tv-util- 
ity  is  in  its  editor  and  sound  reader 
unit  and  pro\isions  for  inserting 
and  removing  commercials  or  trail- 
ers on  separate  reels  from  the  main 
film  which  enable  tv  program  pro- 
ducers to  remove  their  commercials 
from  films  they  receive  or  to  add 
commercials  locally. 

Another  special  feature  is  an 
automatic  "stopping  device  on  all 
splices.  A  switch  allows  this  feature 
to  be  selected  and  »  hen  the  machine 
stops  on  every  splice,  the  operator 
can  determine  where  the  commercial 
is  starting,  for  easy  removal.  Stop- 
ping on  every  splice,  the  machine 
also  checks  the  strength  of  the 
splices.  A  reverse  switch  allows  the 
film  to  be  slowly  reversed  in  case 
the  film  has  gone  past  the  area  to 
be  edited. 

"Editor  Model-K  was  designed 
for  use  by  film  laboratories,  pro- 
ducers and   distributors   as   well  as 

The  Inspect-O-Film  Model  K 


l\  stations,  ll  can  be  used  as  a 
standard  lnspect-()-?"ilm  machine 
and  inspection  can  be  speeded  by 
llireading  the  film  around  the  editor 
.ind  \iewcr  positions  of  the  machine. 
The  viewer  can  be  used  at  tliree 
limes  the  normal  sound  speed — 
from  36  ft.  per  minute  to  approxi- 
mately 100  ft.  per  minute. 

In  standard  operation,  the  In- 
spect-0-Filni  provides  electronic  in- 
spection, cleaning  and  measuring 
control.  It  also  projects  the  picture 
for  visual  continuity  and  synchron- 
izes the  sound  track. 

NormalK  inspecting  film  at  the 
rate  of  400  ft.  per  minute,  the  "Ed- 
itor" Modcl-K  stops  automatically 
at  any  defect  that  would  cause  a 
poor  showing.  It  stops  at  large 
sprocket  holes,  torn  sprocket  holes, 
scotch  tape,  broken  film,  weak 
splices,   sprocket    punch   caused   by 


gear  running  out  of  sprocket  Imles. 
A  light  illuminates  the  defect. 

Repairs  can  be  made  on  the  film 
without  rciTioving  it  from  the  ma- 
chine—  h\  lifting  the  film  olf  the 
dri\e  wheel.  Re-inserted  on  the 
machine,  the  film  is  run  through 
cleaner  rollers  and  footage  counters. 
Each  splice  is  electronically  counted 
and  the  machine  automaticallv  re- 
winds the  film  and  cuts  itself  off  at 
the  end  of  a  rewind  cycle. 

The  Editor  model  takes  sound  or 
silent  16mm  fihn  on  reels  up  to 
2.000  feet.  It  can  be  operated  at 
sound  speed  range  from  0  to  100  ft. 
per  minute,  to  inspecting  speed 
range  of  400  ft.  per  minute.  Speeds 
are  controlled  by  the  operator.  Two 
motors  are  used  to  move  the  film. 

Other  details  can  be  obtained 
from  The  Harwald  Company.  1216 
Chicago  Avenue.  Evanston.  111.      ^ 


ANYONE   WISHING   TO   tOMMl  Nil  ATE 

sales,  merchandisinj;.  public  relations,  or 
technical  information  to  any  audience, 
would  do  well  to  consider  the  creative  and 
production  facilities  of  PATHESCOPE 
PRODUCTIONS,  which  has  been  success- 
fully  operating  in  this  area  for  an  unbroken 
period  of  42  years. 


New    York    City 


PLaza    7-5200 


PATHESCOPE   PRODUCTIONS 

The  Pothescope   Compony   of  America,    Inc. 
580    Fifth    Avenue,    New    York    36,    Nev»    York 


Soltzmon  Compound  Animation  Toble 

Animation  Compound  Table  Is 
Offered  by  J.  G.  Saltzman,  Inc. 

♦  A  new  (Compound  Table,  "ideal 
for  animation  and  special  effects." 
has  been  announced  bv  J.  G.  Saltz- 
man. Inc..  New  York,  sales  distribu- 
tor for  Caesar  Manufacturing.  Inc 

The  new  tables  special  design  en 
ables  the  operator  to  get  very  close 
to  his  work  without  any  effort.  .\ll 
movements  are  calibrated  in  .010  . 
The  new  unit  can  be  electrically  or 
hand  operated.  It  has  a  counter- 
balanced and  interchangeable  platen. 

Complete  information  is  available 
from  J.  G.  Saltzman   Inc. ,480  Lex- 
ington Avenue,  New  York  17,  N.^  . 
*        «        * 

Insulating  Barrier  Improves 
Tape  Says  Affton  Industries 

♦  New  recording  tape  and  disc> 
have  been  announced  by  a  recent 
entry  into  the  field  of  recording 
media  manufacturers.  Affton  In- 
dustries. St.  Lt>uis.  Missouri. 

A  special  insulating  barrier  be- 
tween the  new  tapes  base  and  the 
oxide  eliminates  print-thru  from  one 
layer  of  tape  to  another  and  thi> 
insulating  barrier  serves  as  a  sub- 
stantial aid  in  the  manufacture  of 
a  flatter,  stronger,  curl-free  tape, 
the  compan\  states. 

Polishing  and  "built-in"  lubrica 
tion  are  said  to  improve  tape-to- 
head  contact  and  avoid  trouble 
from  squeal  or  drop-outs.  The  re- 
cording tape  is  supplied  on  both 
-Acetate  and  Mylar  base  in  all  stand- 
ard thicknesses  and  widths.  A  "cus- 
tom service"  supplies  any  odd  size 
width  or  thickness  as  required.  The 
tape  is  interchangeable  on  all  popu- 
lar recording  machines  and  requires 
no  changes  or  corrections  either 
electrically  or  mechanically  to  effet  I 
a   higher   output. 

.\  full  line  of  professional  record- 
ing discs  include  sizes  from  6'!; 
through  17^4  •  AH  popular  thick- 
nesses are  offered  and  all  discs  arc 
on  Alum  bases.  \  new  7  4.S  rpin 
instantaneous  size  comes  complete 
with  pressure  labels  and  inserts. 
Discs  are  custom-packaged  and  in- 
clude envelopes  and  self-storing  t\pe 
file  boxt*s. 

Descripti\('  literature  will  be  su})- 


162 


BUSINESS     SCREEN     MAGAZINE 


plied  on  request  to  the  manufac- 
turer. Write:  Dept.  A.  AfFton  Inclu^-^■ 
tries,    8300    Flex-0-Lite    Drive,    .-^t. 

Louis  23.  Missouri. 

^        *        -s 
Audio  Master  Releases  16 
Tunes  for  Film  Backgrounds 

♦  Sixteen  new  tunes  specifiealh  cre- 
ated for  the  production  of  industrial 
and  educational  16nim  motion  pic- 
tures, tele\ision  films,  commercials 
and  sound  slidefilms  have  been  re- 
leased by  Audio-Master  Corp.,  17 
East  45th  Street.  New  York  17, 
publishers  of  the  BG- Library  of 
Mood  and  Bridge  Music. 

The  16  tunes  comprise  a  new 
musical  section  called  "Americana" 
and  express  Southern  and  Western 
motifs  and  industrial  moods.  "In 
the  South"  musically  suggests  roll- 
ing fields,  plantations,  landscapes. 
"On  the  Range"  is  indicative  of 
mountain  scenes,  cowboys,  large 
herds  on  the  move.  "Harvest  Time" 
echoes  the  rural  atmosphere.  "Keep 
"Em  Rolling"  is  the  hum  of  the  busv 
factory,  the  assembly   line. 

Composed  and  orchestrated  In 
background  music  specialists  and 
mastered  with  the  new  controlled 
equalized  hot  stylus,  the  tunes  are  of 
superior  technical  and  artistic  qual- 
ity, the  publisher  says.  Each  tune 
is  of  11-;  minutes  duration,  divided 
into  an  approximate  timing  range 
of  30  seconds  for  an  opening.  30 
seconds  general  middle  section  and 
30  seconds  closing,  with  matched 
keys  for  easy  cueing  of  anv  com- 
bination of  tunes. 

»        «        fr 
Cellomatic  Develops  New  Arc 
Equipment  for  Meetings,  Video 

*  The  Cellomatic  Corporation  has 
developed  a  new  carbon  arc  projec- 
tor which  will  permit  greater  use  of 
rear  screen  animated  scenes  in  tele- 
vision production  and  commercials. 
It  will  also  make  possible  the  use 
of  larger  screens  when  the  Cello- 
matic technique  of  live  animation 
is  used  in  sales  presentations. 

The  3000  watt  light  source  dou- 
bles the  brilliance  of  the  Cellomatic 
equipment  and  provides  a  projected 
picture  in  b  w  or  color  up  to  20  x 
30  feet. 

*A  training  program  for  companv 
personnel  in  the  operation  of  the 
Cellomatic  projector  has  been  an- 
nounced by  the  Cellomatic  Corpor- 
ation. Lp  to  the  present,  companies 
using  Cellomatic  animated  illustra- 
tions for  their  sales  presentations 
have  required  the  service  of  an 
operator  supplied  by  Cellomatic. 

Under  the  new  plan,  firms  which 
make  extensive  use  of  the  Cellomatic 
animation  in  travelling  shows,  re- 
gional meetings  and  television  will 
be  able  to  have  a  member  of  their 
staff  serve  as  operator. 


B&H  Shows  New  Fiimosound 

♦  New  features  and  a  new  case  for 
the  Fiimosound  16nim  optical-mag- 
netic recording  projector  were  an- 
nounced recently  by  Carl  Schreyer, 
merchandising  vice-president  of  Bell 
i  Howell  Companv. 

To  introduce  the  new  projector, 
called  the  Fiimosound  302.  Bell  & 
Howell  dealers  are  offering  a  SlOO 
bonus  trade-in  on  purchases  of  the 
new  model  before  May  1. 

Among  the  new  features  of  the 
Fiimosound  302  is  a  case  similar 
to  the  new  Fiimosound  38-5  I  optical 
only  I  projector  announced  last  No- 
\ember.  The  case  has  acoustically 
treated  aluminum  doors,  a  Neoprene 
cushioned  handle  for  carrying  com- 
fort and  a  t«o-toned  grey  finish. 

An  eight-inch  (instead  of  six- 
inch  I  built-in  speaker  in  the  302-C 
model  increases  sound  volume  and 
improves  the  tone  (two-case  units 
with  12-inch  and  power  speakers 
also  are  available.  I  Other  improve- 
ments include  a  positive  rack-and- 
pinion  l\pe  tilt  that  cannot  slip  out 
of  adjustment,  longer  pressure  plates 
to  hold  the  loop  with  "green"  or 
new  film  and  improved  phone-type 
speaker  cable  connectors. 


J 

World's  greatest  and  most  versatile 

lVN&  STEREO 

Now  a  STEREO  SELECTROSLIDE  io  project  48 
Eastman,  Realist,  or  similor  3D  pictures  continu- 
ously—outomoticolly— or  by  remote  control  and 
olways  in  perfect  focus.  But  that's  not  all, 
special  construction  permits  projector  to  operate 
OS  for  conventional  slides  by  blocking  out  one 
of  the  3D  pictures.  It  is  important  to  note  that 
Realist  films  require  cutting  opart  ond  mounting 
side  by  side  between  2x2"  glass,  this  however, 
insures  perfect  3D  pictures  on  the  screen  ond 
obsence  of  eye  fotigue. 


There's  a  Selettroslide 
to  fit  every  projection 
problem  —  consult   vs» 


31  years  of  experience  brings  you  this  STEREO 
projector  showing  pictures  free  from  distortion 
of  perspective,  even  in  close-ups,  and  insures 
constant  realignment  of  pictures.  Short  focus  of 
projection  lenses  permits  showing  of  large  pic- 
tures in  limited  spoce,  making  it  tdeol  for 
exhibits,  conventions,  etc.  Many  additional  ad- 
vontoges  including  unique  lense  mount  to  accom- 
modate the  new  Leiti  Stereo  lenses  for  Leica 
Stereoslides  which  require  no  special  mounting. 
Be  sure  to  see  this  masterpiece  —  ot  your 
dealer    or    write    for   complete   details. 


Illustrated  literature  availabte  ~  no   cosf  or  obligation 


ESTABLISHED  1934 


ne:  DUnkirk  9-1288 


Our  "\'eep"  in  charge 
of  Quality  Control 
says — 


"For  That  Picture 
Worth  MORE 
Than  10,000 
Words,  See... 


PRODUCERS 

FILM      STUDIOS 

540-8  LAKE  SHORE  DRIVE 
CHICAGO  11,  ILLINOIS 
PHONE:     WHITEHALL     3-1440 


NUMBER       1 


VOLUME       17 


1956 


163 


TRADE,  TECHNICAL  AND   EDUCATIONAL  FILM  ORGANIZATIONS 


NATIONAL    AUDIO-VISUAL 
ASSOCIATION.    INC. 

Office:  2540  Eastwood  .\vp..  Evanstmi.  111. 

Executive  vice-president :  Don  \^'liite. 

Officers:  Alan  B.  Twyman  (Twyman  Films. 
Inc.i.  president:  Ainslie  R.  Davis  I  Davis  .'Xudio- 
Visual  Co.  I .  first  vice-president :  William  \^  . 
Birclifield  I  .Alabama  Photo  Supph  I.  second  lice- 
prcsident:  Jack  E.  Lewis  (Lewis  Film  Service  I. 
chairman  of  the  board:  P.  H.  Jaflarian  (Audio- 
Visual  Center,  Inc.K  secretary:  W.  G.  Kirtley 
( D.  T.  Davis  Co.  of  Louisville,  Inc.),  treasurer. 

Directors- AT-L.\RCE:  Frank  S.  Bangs  (Frank 
Bangs  Co. I  :  Ja.sper  Ewing.  Jr.  (Jasper  Ewing  & 
Sons). 

Membership:  NAVA  is  a  trade  association  of 
audio-visual  equipment  dealers,  service  agencies, 
commercial  film  libraries  and  suppliers  to  school, 
church,  industrial  and  community  users  of  these 
materials  and  equipment.  An  advisory  member- 
ship consists  of  producers  of  classroom  and 
religious  materials  and  principal  audio-visual 
equipment  and  accessory  manufacturers. 

N.iVTioNAL  Convention  and  Trade  Show:  July 

22-25.    1956   at    the   Sherman    Hotel.    Chicago. 

Guests  admitted  by  registration  fee. 


FILM    COUNCIL    OF    AMERICA 

Office:  600  Davis  Street.  Evanston.  111.  Tele- 
phone: D.Avis  8-7272. 

Officers:  Dr.  Paul  A.  Wagner,  president:  Direc- 
tors —  R.  J.  Bingham  ( President,  Association 
Films.  Inc.  I ,  chairman ;  Dr.  \^'illiam  S.  Carlson 
(President.  State  University  of  N.Y.I,  vice- 
chairman  :  Eddie  Albert  (  film  producer,  actor  I , 
secretary:  William  H.  Garvey.  Jr.  (President. 
Society  for  Visual  Education  I .  treasurer:  Richard 
B.  Sealock  (Librarian.  Kansas  City  Public  Li- 
brary I,  member-at-larjie :  Mrs.  Oscar  A.  .Ahlgren 
(Past  President.  General  Federation  of  Women's 
Clubs  I;  Dr.  John  T.  Caldwell  (President.  U.  of 
.\rkansas  I  :  David  C.  Fulton  ( Office  of  Public 
Relations.  International  Bank  for  Reconstruction 
and  Development!  ;  Mrs.  Franklin  D.  Roosevelt: 
Dr.  John  Slawson  I  Executive  Vice-President. 
American  Jewish  Committee)  :  Dr.  Frank  Stan- 
ton (President.  Columbia  Broadcasting  System, 
Inc.). 

Purpose:  To  promote  the  use  of  cultural,  in- 
dustrial, educational  and  informational  films 
primarily  on  the  adult  education  level.  The  FCA 
is  a  nonprofit  educational  organization  which 
works  with  film  producers,  sponsors,  distributors. 
national  organizations,  local  film  councils  and 
community  program  planners. 

American  Film  Assembly:  April  23-27,  1956, 
Morrison  Hotel,  Chicago.  Includes  film,  sound 
slidefilm  and  filmstrip  showings  in  numerous 
categories,  conferences  and  trade  show. 


164 


'T'Fii.  Kk.iit  Ok(.a.mzations  listed  on  this 
page  comprise  primary  trade,  technical 
and  professional  groups  to  which  members 
of  the  audio-visual  field  and  allied  indus- 
tries may  turn  for  guidance.  For  details 
concerning  producer,  laboratory  and  film 
sponsor  organizations  see  pages  78  and  80. 


SOCIETY  OF   MOTION    PICTURE   AND 
TELEVISION    ENGINEERS 

Office:  55  West  42nd  St..  .\ew  York  36.  N.Y. 

Officers:    Dr.    John    G.    Frayne    (Engineering 

Mgr.,  Westrex  Corp.).  president;  Barton  Kreuzer 
I  Radio  Corp.  of  America  ( .  executive  vice-presi- 
dent: Herbert  Barnett  (General  Precision  Equip- 
ment Corp.  I .  past-president ;  Axel  G.  Jensen 
I  Bell  Telephone  Laboratories  I ,  engineering  vice- 
president:  Norwood  L.  Simmons  (Eastman  Ko- 
dak Company  I ,  editorial  vice-president:  John  W. 
Servies  ( National  Theatre  Supply  I .  financial 
vice-president;  Byron  Roudabush  (Byron.  Inc.  I . 
convention  vice-president:  Wilton  R.  Hohii  (E.  1. 
du  Pont  de  Nemours  &  Co..  Inc.).  secretary; 
George  W .  Colburn  ( Geo.  W .  Colburn  Labo- 
ratory. Inc.  I.  treasurer;  Boyce  Nemec.  executive 
secretary. 

Plrpose:  The  Society  works  toward  the  im- 
provement, along  technical  lines,  of  film  produc- 
tion and  exhibition,  television  and  equipment 
and  film  manufacture.  Published  reports,  stand- 
ards and  specifications  are  made  available 
through  the  Society  and  derive  from  the  work  of 
various  committees. 

Conventions:  79th  Semi- Annual  Convention 
April  29-May  4,  Hotel  Statler.  New  York  City: 
80th  Semi-Annual  Convention  meets  in  fall 
(October  7-12)  in  Los  Angeles. 

AUDIO-VISUAL    CONFERENCE    OF 
MEDICAL    AND    ALLIED    SCIENCE 

Officers:  J.  Edwin  Foster,  Ed.D.  (Director, 
Medical  .Audio-Visual  Institute!,  chairman;  Miss 
Helaine  S.  Levin  ( Film  Librarian.  American 
Dental  Association  ! .  vice-chairman ;  Miss  Helen 
Y  ast  I  Film  Librarian.  American  Hospital  Associ- 
ation. 18  East  Division  St..  Chicago,  111,  I ,  secre- 
tary-treasurer. 

Membership:  Medical,  dental  and  allied  agencies. 
Purpose:  To  exchange  information  regarding 
programs  of  the  member  organizations:  to  dis- 
cover, collect,  disseminate  and  exchange  descrip- 
tive and  evaluati\e  information  on  audio-visual 
media  as  related  to  their  application  to  education 
in  the  medical  and  allied  sciences. 

Annual  Conference:  Held  during  the  National 
Audio-Visual  Association  Convention  in  Chicago. 


DEPARTMENT    OF    AUDIO-VISUAL 

INSTRUCTION 

NATIONAL    EDUCATION 

ASSOCIATION 

Office:  1201  16th  St..  N.W..  Washington  6.  D.C. 

.Address:  Floyde  E.  Brooker,  Acting  Executive 
.Secretary. 

Purpose:  The  largest  affiliation  of  school  users 
of  audio-visual  materials  and  an  official  depart- 
ment of  the  National  Education  Association. 
National  Convention  land  exhibit!  to  be  held 
March  12-16,  1956.  at  the  Sheraton  Cadillac 
Hotel.  Detroit.  Michigan. 


EDUCATIONAL    FILM    LIBRARY 
ASSOCIATION.    INC. 

Office:  345  E.  46th  Street.  New  York  17.  N.Y. 

Officers:  Emily  S.  Jones,  executive  secretary: 
Mary  L.  Allison,  evaluation  editor. 

Membership:  (constituent!  —  432  nonprofit 
educational  institutions;  (service)  — 38  com- 
mercial organizations  and  interested  individuals: 
4  international  members  —  government  agencies, 
film  groups  of  other  countries:  15  submember- 
ships.  73  personal  memberships. 

Purpose:  To  encourage  and  improve  the  pro- 
duction, distribution  and  utilization  of  educa- 
tional films.  EFLA  conducts  a  film  evaluation 
service. 

CATHOLIC    AUDIO-VISUAL 
EDUCATORS    ASSOCIATION 

.Address:  Box  618.  Church  Street  P.O..  New 
York  8,  N.Y. 

Officers:  Leo  J.  McCormick.  Ph.D..  president: 
Michael  Mullen.  CM.,  vice-president. 

Annual  Convention:  C.AVE  is  coordinating  its 
fifth  annual  convention  with  llie  National  Catho- 
lic Educational  .Association  national  convention. 
April  3-6  in  St  Louis.  Audio-visual  films  may 
exhibit  at  this  joint  convention.  No  registration 
fees  are  required  but  CAVE  is  appealing  for 
contributions  from  a-v  firms  to  establish  a  sink- 
ing fund  for  its  operations. 

NATIONAL   TELEVISION    FILM 
COUNCIL 

(Comprising  all  facets  of  the 
Television  Film  Industry) 

(jinci::     Id.W    Broadway.    Ne«    York    19.    New 

York. 

I'honk:  Jl  dson  6-5441 

Chief  Ofhci;k:  John  J.  Schneider  I  Vice-Presi- 
dent and  Director  of  Program  Dept..  ABC  Tele- 
vision Network!,  president. 

Meetings:  The  Council  meets  at  regular  inter- 
vals in  New  York  (^ity  where  its  membership  is 

primarily  located. 


BUSINESS     SCREEN     MAGAZINE: 


Rapid's  modern  lab  in   New  York 

Rapid  Film  Teciinique  Opens 
Plant  in  Long  Island  City,  N.Y. 

M  Rapid  Film  Technique,  Inc.  pio- 
neer specialist  in  film  rejuvenation 
and  preservation  has  opened  a  large 
laboratory  and  transferred  its  exec- 
utive offices  to  37-02  27th  Street, 
Long  Island  City,  New  York.  The 
move  has  been  made  to  increase 
and  expand  the  film  care  services 
it  already  offers  to  its  clients. 

The  new  laboratory,  which  more 
than  triples  Rapid's  film  care  facil- 
ities, is  equipped  with  the  very 
latest  precision  and  electronic  equip- 
ment, custom-built  by  the  company's 
engineers.    This    special    machinery 


ATTENTION!!! 
MR.    FILM   PRODUCER 

Please  refer  to  article  "What 
Film  Industry  Needs  .  .  ."  page 
24.  December  issue  Business 
Screen.  Now  available  Adv. 
Sales  and  Promotion  Manager 
in  mid-forties.  Proven  sales  rec- 
ord in  industrial,  business  and 
trade  adv.  media.  Well  experi- 
enced in  cementing  client- 
agency-media  relationship  to 
hold  present  and  secure  in- 
creased business. 

Contacted  top  level  executives 
responsible  for  firms  business 
growth;  association,  trade  and 
bureau  secretaries  for  overall 
expansion  of  their  respective 
industries  in  both  sales  and 
public  relations.  Capable  of 
talking  clients'  business  in  sales 
— marketing — merchandising 
and  long  range  programs. 

My  personal  change  of  sales 
media  is  based  on  a  very  sound 
study  of  future  sales  methods. 
New  York  resident:  married: 
excellent  references.  Refer  this 
adv.  to  associates. 

Write:  Box  S6-2A 

BUSINESS   SCREEN 

489  Fifth  Avenue        New  York  17 


SPECIAL 

OPTICAL  EFFECTS 

and   TITLES  by 

RAY    MERCER    &    COMPANY 

4241   Normol  Ave.    •     Hollvweod  29,  CalH. 
Send  for  Free  Optical  Effects  Chart 


cannot  be  duplicated  anywhere  and 
the  company  believes  that  its  new 
facilities  for  exacting  motion  pic- 
ture film  maintenance  are  unex- 
celled. 

"In  addition  to  having  their  film 
returned  with  the  same  high  qual- 
ity craftsmanship  as  in  the  past,  our 
clients  throughout  the  country  can 
now  look  forward  to  increased  speed 
in  the  servicing  of  their  shipments," 
Jack  Bernard.  Rapid  Film  president, 
stated.  "W^e  hope  that  television 
companies,  advertising  agencies, 
film  libraries,  and  all  other  motion 
picture  organizations  to  whom  time 
lost  is  money  lost,  will  find  our  ser- 
vices increasingly  valuable  in  sol- 
ving their  film  problems."  he  added. 

For  the  convenience  of  New  York 
City  accounts,  and  out-of-town  visi- 
tors. Rapid  Film  will  continue  to 
maintain  a  service  office  at  its  for- 
mer Manhattan  headquarters,  21 
West  46th  Street.  This  office  will  be 
open  from  9  to  5,  Monday  through 
Friday.  While  tthe  Manhattan  ser- 
vice office  will  be  available  for  pick- 
up and  delivery,  all  film  deliveries, 
whenever  possible,  should  be  made 
directly  to  the  new  plant  in  Long 
Island  City.  ^ 

Cinescript,  Cincinnati  Offers 
Industry  Script  Service 

"^  James  B.  Hill,  president  iif  Olym- 
pus Film  Productions.  Inc.,  Cin- 
cinnati, has  announced  the  forma- 
tion of  an  additional  companv  to  be 
known  as  Cinescript.  The  new  com- 
panv will  specialize  in  motion  pic- 
ture scripts,  film  program  analyses 
and  varied  consultant  services. 

Cinescript  s  activities  will  be  div- 
ided between  services  to  industry 
and  preparation  of  motion  picture 
treatments  and  scripts  for  indepen- 
dent producers  who  do  not  main- 
tain their  own  writing  staff. 

Cinescript  will  offer  business  and 
industry  a  complete  program  for 
surveying  and  analyzing  a  com- 
pany's needs  in  the  audio-visual 
field.  Offering  the  services  of  its 
staff  of  professional  motion  picture 
writers,  the  new  firm  will  enable 
the  sponsor  to  select  production 
services  independent  of  script  ser- 
vices. Hill  said. 

Cinescript  s  postal  address  is  Box 
88.  Station  E.  Cincinnati  19.  Ohio. 

Vacuumate  Now  at  Ansco  Lab 

♦  Vacuumate  Corp.  has  installed  its 
film  treatment  equipment  in  the 
Ansco  Film  Laboratorv  at  L  nion. 
N.J. 

Professional  and  amateur  film  us- 
ers can  order  the  Vacuumate  treat- 
ment for  lasting  protection  against 
wear.  oil.  finger  marks,  scratches 
and  climatic  changes  from  the  Ansco 
lab  at  standard  Vacuumate  prices. 


HERE   IT   IS 


PATENT 
PENDING 


THc  DUAL  READER 


^   ((    ) 


NOW   AVAILABLE   FOR   OPTICAL 
AND   MAGNETIC   SOUND! 

The  Dual  Reader  which  was  received  with  such  enthusiasm 
by  film  editors  Is  now  available  for  both  optical  and  mag- 
netic sound  reproduction.  Edit  picture  with  double  system 
magnetic  or  Magnastripe,  or  check  an  optical  print  against 
a   magnetic  track.   For    16mm   and   35mm. 

Send  for  descriptive  literature. 


THE   CAMERA  •  MART^ 


INC. 


1845  Broadway  at  60th  St. 
NEW  YORK  23,  NEW  YORK 


Phone:    Circle    6-0930 
CABLE:  CAMERAMART 


^^^/  CrP     PRODUCTIONs\^^& 


SERVING  INDUSTRY 

30  YEARS 


LOUCKS&NORLING  STUDIOS 

INC. 

245  WEST  SStn.STREET 
NEW  YORK  19,  N.Y. 


rtiiiii 


INDUSTRIAL  ADVERTISING  TELEVISION 
TRAINING  FILMSLIDES  EDUCATIONAL 
ANIMATION  3-D   SPECIAL  EFFECTS 


NUMBER       1 


VOLUME      17 


1  956 


165 


A  Pruqram  of  CitizHii  Educatiuii 

Two  Useful  Films  on  Voting  and  the  Legislative  Process 


Riviera   Recorder  for  auto  doshboords, 

Cousino  Tape  Mechanisms  to 
Teach,  Listen  from   Dashboard 

■♦t  Tape  recurders  built  iiitu  aiitu- 
mobiles  as  part  of  the  car  radio- 
assembly  are  the  latest  application 
of  new  cartridge-type  engineeriiij; 
principles  which  are  being  commer- 
cially advanced  for  use  in  several 
areas  of  sonic  communication. 

A  number  of  automobile  manu- 
facturers have  started  development 
work  on  the  new  audio-accessor) 
and  automobile  units  are  exepcted 
to  be  on  the  market  sometime  this 
year.  The  new  automobile  unit  can 
be  used  for  recording  and  or  play- 
back while  the  car  is  in  motion  or 
parked. 

Manufacture  of  built-in  tape  re- 
corders for  automobiles  has  been 
made  possible  by  a  mechanism  de- 
signed by  Cousino.  Inc..  Toledo. 
Ohio,  for  use  with  the  new  Cousino 
automatic  continuous  tape  cartridge. 
This  new  cartridge  has  eliminated 
nmch  of  the  mechanism  of  conven- 
tional tape  recorders,  such  as  the 
play  spindle,  the  feed  spindle,  drive 
belts  and  pulleys,  and  rewind  n\ech- 
anism. 

To  play  the  Automobile  Tape 
Recorder-Radio  combination,  the 
driver  selects  a  pre-recorded  tape 
cartridge  from  storage  space  be- 
neath the  dashboard.  He  inserts  the 
cartridge  in  the  plavback  mechan- 
ism by  pushing  one  end  into  the 
large  playing  slot.  It  automalicalh 
locks  into  position.  He  pushes  the 
"on"  button  and  the  tape  begins  to 
play.  No  further  attention  is  neces- 
sary. Recording  ended,  the  tape 
stops  and  the  cartridge  ejects  auto- 
matically via  an  electronic  signal 
which  trips  the  stop  mechanism. 

Business  uses  suggested  for  the 
new  Cousino  sound-on-«  heels  facil- 
ity include  time-saving  trainer  and 
work-detail  ideas  for  executives, 
salesmen,  professional  men  and 
policemen. 

The  basic  Cousino  patents  on  in- 
ventions develo[)ed  by  Bernard  A. 
Cousino.  for  cartridge  and  playing 
mechanism,  are  held  by  the  Brown- 
ing Research  Corporation  of  Toledo. 
Full  information  on  licensing  may 
be  obtained  from  Cousino.  Inc.  2S2.'S 
Madison  Ave..  Toledo  2.  Ohio,     y' 


CrnZKN  \—  fails  to  \ote  because 
he  always  forgets  to  register. 
(  itizen  \  — always  votes  the  straight 
licket  because  the  split  ticket  is 
"loo  complicated."  Citizen  Z — never 
intends  to  vote  because  "what  good 
does  it  do?" 

(government  by  the  people  means 
that  the  entire  enfranchised  popula- 
tion intelligently  participates  in  the 
processes  of  representati\  e  rule.  How 
much  actual  government  by  the 
people  we  have  in  the  United  States 
is  reflected  in  the  shockingly  low 
turnouts  at  many  local  and  national 
elections,  in  the  popularity  of  nmd- 
dled  and  derogatory  opinions  about 
the  work  done  b\  our  "elected  repre- 
sentatives." Lnfamiliarity  with  the 
mechanics  of  voting  and  numb- 
headedness  about  the  legislative  sys- 
tem help  keep  people  awa\  from  the 
polls  and  lessen  the  quality  of  ballot 
decisions  of  those  who  do  vote. 

Strength  for  Our  Democracy 
(iroups  interested  in  making  gov- 
ernment by  the  people  a  stronger 
reality  may  make  use  of  two  docu- 
mentary motion  pictures  produced 
by  Indiana  I  niversity — Voting  Pro- 
cedures and  The  Legislative  Process. 
These  films  can  help  citizens  and 
potential  citizens  understand  their 
political  responsibilities  and  that 
the  practice  of  their  civic  duty  isn  t 
impossibly  difficult. 

Voting  Procedures.  14  minutes, 
black  white,  explains  the  impor- 
tance of  voter  registration,  registra- 
tion requirements  and  procedures, 
preparation  of  voting  lists.  It  clari- 
fies the  organization  of  candidates" 
names  on  paper  ballot,  party  column 
and  office  group,  on  voting  machine 
panel.  It  defines  the  various  schemes 
of  voting  b\  paper  ballot  and 
machine  —  "straight"  and  "split" 
ticket,  "write-ins."  voting  for  public 
and  special  measures.  It  summarizes 
\oting  procedures  in  a  cl()sed  part) 
l)rimar\  in  which  pajjer  ballots  are 
used  and  a  general  election  in  which 
machines  arc   used. 

Be  Prepared  When  You  Vote 

The  importance  of  individual 
preparation  prior  to  voting  is 
stressed  atid  the  viewer  is  advised  to 
study  sample  ballots,  to  know  the 
location  of  the  polling  place,  the 
date  and  hours  of  voting.  This  time, 
place  and  ballot  are  shown  as  the 
citizen's  opportunity  to  join  in  self- 
govermnent.  to  name  officials  and 
enact  laws  and  poliiies  that  affect 
him  and  the  world. 

I  oting  Proceitures  ran  lie  used  to 


\i\if\  printetl  materials  nu  election 
requirements  and  methods,  to  stimu- 
late pre-election  discussions  of  state 
and  national  elections,  party  actions. 
It  can  preface  the  work  of  political 
information  committees  and  school 
citizenship  programs.  It  will  serve 
as  a  reference  in  discussions  of 
democratic  processes  and  contempo- 
rary social  problems. 

The  Legislative  Process.  28  min- 
utes, color  or  black  white  is  de- 
signed to  "develop  a  sense  of  pride 
for  the  way  in  which  citizens  through 
their  elected  representatives  work 
greatest  number."  This  film  inter- 
prets legislative  procedure  as  a  sys- 
tematic and  careful  consideration  of 
all  proposals  for  laws.  It  suggests 
the  role  of  constituents  in  the  initi- 
ation and  enactment  of  legislative 
measures  and  illustrates  the  step-by- 
step  process  through  which  a  bill 
must  pass  to  become  a  law. 

How  the  Legislature  Operates 

The  Legislative  Process  teaches 
its  lesson  in  representative  govern- 
ment as  it  witnesses  the  Indiana 
General  Assembly  in  action.  Inter- 
weaving commentary  and  synchro- 
nous sound,  animated  flow  charts 
and  live  action,  the  film  depicts  the 
introduction  and  first  reading  of  a 
bill,  committee  deliberation,  .second 
reading,  engrossment,  third  reading 
and  final  vote.  The  camera  watches 
as  the  speaker  of  the  house  and  the 
president  of  the  senate  sign  an  en- 
rolled act  in  the  presence  of  their 
respective  houses.  Viewers  see  the 
governor  receive  an  opinion  from 
the  attorne\   general  before  signing. 

Useful  to  Industry  and  Clubs 

This  authoritative  film  can  serve 
adult  stud\  and  service  groups,  pro- 
gram leaders  of  farm,  labor  and 
business  organizati<.)ns.  workers  in 
political  parties  and  public  office, 
international  agency  officials,  col- 
lege faculties  in  political  science, 
junior  and  senior  high  classes  in 
social  science. 

Preview  prints  of  I  oting  Pro- 
cedures can  be  obtained  at  return 
postage  cost.  Prints  may  be  pur- 
chased for  S7.5.00.  The  Legislative 
Process  may  be  purchased  in  color 
for  .82.50.00:  in  black/white  for 
SI 3.5.00.  Both  films  may  be  pur- 
chased from  the  Audio-Visual  Cen- 
ter, Indiana  I  niversity.  Blot>ming- 
ton.  Ind..  and  from  the  Educational 
Film  Library  Association,  345  East 
46th  Street.  New  York  17.  N.Y. 
Both  films  are  available  on  rent-to- 
own  and  regular  rental  bnsis.         ^' 


'Edge  of  Silence'  Answers  Need 
of  Those  with  Hearing  Deficiency 

M  \  Nouii^  woiiuiii  ami  a  sini  r>^fiil 
engineering  executive  who  are  losing 
their  hearing  and  doing  nothing 
about  it  are  the  dramatic  examples 
of  human  problems  involved  in 
hearing  deficiency,  correction  and 
the  acceptance  f>f  mechanical  hear- 
ing which  are  explained  in  The 
Edge  of  Silence,  a  new  30-minute 
color  motion  picture  sponsored  by 
Zenith  Radio  Corporation. 

To  promote  the  use  of  mechani- 
cal aids  manufactured  by  Zenith"s 
hearing  aid  division,  the  Company 
is  employing  a  film  which  is  de- 
signed to  foster  sympathetic  under- 
standing of  the  problems  of  harrl- 
of-hearing  people. 

\^'illiam  N.  Brown,  vice-president 
and  manager  of  Zeniths  hearing 
aid  division,  emphasized  the  need 
for  educating  the  public  on  the 
hearing  prolilem. 

Millions  Are  In  Need  of  Aid 

"Estimates  tell  us."  Brown  said, 
"that  there  are  between  seven  and 
15  million  persons  in  this  country 
today  who  need  a  hearing  aid  as  a 
bridge  between  silence  and  sound  — 
and  the  number  is  steadily  increas- 
ing. Of  these,  at  least  2  million  and 
possiblv  .'^  million  are  school-age 
youngsters." 

The  Edge  of  .'Silence  uses  life-like 
episodes  to  underline  the  mounting 
frustrations,  tensions  and  need- 
less maladjustments  that  uncorrected 
hearing  loss  can  cause.  With  its 
case-history  image  and  sound  it 
reaches  out  to  tactfully  warn  those 
whose  lethargv-  fears  and  embar- 
rassment psychologically  prevents 
them  from  taking  decisive  action  to 
repair  or  supplement  their  hearing 
before  it  is  too  late. 

Aimed    to    Lower   the    Barrier 

The  film  is  particularly  aimed  at 
about  85'"f  of  those  who  need  the 
help  of  a  hearing  aid  but  refuse  to 
wear  one.  Zenith  credits  itself  with 
a  12-year  crusade  to  lower  the  cost 
of  hearing  aids  —  making  its  possi- 
ble for  large  numbers  of  hard-of- 
hearing  to  resume  employment  and 
to  lead  happv  useful  lives.  The  film 
works  to  eliminate  the  mental  barri- 
ers which  keep  the  recalcitrant  Hj'^c 
from   making  use  of  electronic  aid. 

The  Eilge  oj  .Silence  was  pro- 
pduced  In  Telefilm.  Chicago,  from 
a  .script  bv  Bruce  Henry.  Print> 
have  been  made  available  for  frei- 
showings  t^i  fraternal  organizations, 
parent-teachers,  hearing  societies, 
women's  clubs  and  other  profes- 
sional and  n<in-profi^-sional  or- 
ganized groups  throughout  the 
I  nited  States.  Film  users  may  con- 
tact Zenith  Radio  Corporation  at 
6601    W.   Dickens  Avenue.  Chicago. 


166 


USINESS     SCREEN     MAGAZINE 


THE  IIVDEX  DF  SPDIVSDRED  FILMS 

■¥  This  annual  compilation  of  sponsored  film  programs  reviewed 
during  the  past  year  in  Business  Screen  affords  our  readers  a 
('on\enient  reference  source  for  Volume  Sixteen  of  this  public- 
cation  :  issues  one  to  eight  are  included  in  the  titles  listed  below, 
as  well  as  page  numbers  on  which  articles  appeared. 


SPONSOR 

FILM  TITLES 

No. 

Pages 

Aetna  Casualty  it  Surciv  Co. 

Doni  Skid  Yourself 

8 

29 

One  to  a   Customer 

3 

10 

I'liildle  a  Safe  Canoe 

.5 

12 

Advertising  Federation  ol 

He,  the  People  —  In  Advertising 

3 

30 

\nierica 

Allied  Chemical  S:  Dye  Corp. 

Man  Against  Hunger 

4 

5.5 

Aluminum  Co.  of  .\merica 

Aluminum    on    the   Skyline 

6 

20 

Aluminum  Limited 

A  River  Creates  an  Industry— 

The  Saguenay 

8 

29 

.American  .\gricultural  Chemi- 

Ht/if Green  Is  i'our  Garden 

9 

56 

cal  c;o. 

.American    .Airlines,    Inc. 

Arizona  Adventure 

7 

44 

The  Mercury 

3 

52 

.\mcrifan    Automobile    Assn. 

liorrowed  Power 

5 

40 

Dick  Wakes  Up 

5 

40 

Mickey's  Big  Chance 

5 

40 

A  Xniion  on   Wheels 

3 

64 

The  Talking  Car 

5 

40 

American  Brass  Co. 

Anaconda  PG's 

1 

134 

Penny    Wise 

1 

134 

.-\nicrican  Bridge  Di\.,  Ignited 

The  SiL\pen.\ion  Bridge 

8 

29 

Stales  .Steel  Corp. 

.American  Hotel  .Assn. 

Professional    Cooking 

5 

14 

Road  to  Hospitality 

o 

51 

.-Vmerican  Institute  ol 

Helping  the  Taxpayer— What 

.Accountants 

Happens  Wlien  the  Government 

()ueslions  Your  Tax  Return 

8 

66 

.American  Library  .Assn. 

Freedom  to  Read 

1 

64 

American  Management  Assn. 

You  Are  There— at  the  Bargaining 

Table 

fi 

50 

American  .Meat  Inst. 

Tilts  Is  The  Life 

3 

28 

American    Motors    Co. 

A    Tour  of   the   West 

6 

38 

American  &  National  Base- 

World  Series  of    1954 

1 

16 

ball  Leagues 

American  Petroleum  lust. 

Barrel  \umber  One 

fi 

36 

American  Red  Cross 

The  Care  &  Use  of  the  Clinical 

Thermometer 

4 

52 

American  Society  of  .Mech. 

Til  Tnrich  Mankind 

ti 

52 

Engineers 

.-\merican  Telephone  and 

Behind  Your  Telephone  Bill 

8 

44 

Telegraph  Co. 

Tamily    Affair 

4 

39 

Music   in  Motion 

9 

8 

Safety  Is  Always 

3 

12 

Speechless  by  Mistake 

3 

43 

.American  Zinc  Inst. 

Die  Casting— How  Else  Would 

You  Make  It? 

7 

18 

Anheuser-Busch,  Inc. 

Lei's  Roll  xeilh  the  Champions 

4 

52 

One  Above  All 

1 

I3fi 

Animation  Equipment  Corp. 

Animation  Techniques 

7 

55 

Armstrong  Cork  Co. 

Sellorama 

4 

39 

Assn.  of  .American   Railroads 

Big  Trains  Rolling 

3 

64 

.Athletic  Institute 

They  Grow  Up  So  Fast 

7 

36 

.Automobile  .Mfgs.  .Assn. 

Mr.  O'Flynn's  Fifty  Million  Wheels 

8 

60 

.Avco  .Manufacturing  Corp. 

Avco-Performance    and    Potential 

6 

77 

Right  and  On  Time 

fi 

77 

ITHE   INDEX   OF  SPONSORED 

FILMS  IS  CONTINL'ED   ON    FOLLOWING 

PAC 

ies: 

El 

L(><:li<>   Frvp   D 

ARTij^VlDEART 

ANIMATION 

TITLES 

OPTICAL    PHOTOGRAPHY 

COLOR    or    B&W  —   16  or  35MM 


343   LEXINGTON    AVE. 
NEW  YORK     16,    N.Y. 

LExington  2  7378-9 


Cleveland  AV  Mentor 

♦  The  deatli  of  Leslie  E. 
Frye.  who  had  been  di- 
rector of  the  Division 
of  Visual  Education 
of  Cleveland  Public 
Schools,  has  been  an- 
nounced. Mr.  Frye  passed 
away  October  16.  19.5.5. 
Since  then,  the  Division 
has  become  the  Bureau 
of  Visual  Education. 
2060  Stearns  Road, 
Cleveland  6.  Ohio.  The 
Bureau  now  is  headed 
bv  John  Borza. 


Each  year  Just  a  few  films . . , 


made  to  the  highest 
technical,  diamatic  and 


interpretive  standards... 


Scene  fi^"!:  ;/i^  ^.lUliii  picture, 
Eve  To  The  Unknown 
— voted  "the  best  industrial 

research  film  of  1955"  at  the 
Sih  Annual  Cleveland 
Film  Festival 


For  hiisincss,  science 
and  industry 


JACK       L  . 


AND       AND       ASSOCIATES 

•FILM        PRODUCERS 


746  south  figiieroa  street  •  los  angeles  17,  California 


PRODUCING 

in  the  United  States  and  Canada 
for  

Television  and  Industry 


ROBERT  LAWRENCE 
PRODUCTIONS,  INC. 


418  West  54th  Street 
New  York  19,  N.  Y. 


32  Front  Street,  West 
Toronto  1,  Canada 


NUMBER       1 


VOLUME       17 


1956 


167 


THE  INDEX  OF  SPOIVSDRED  FILMS 

(the  index  of  sponsored  films  continues  from  preceding  pace) 


SPONSOR 

Balliniore  R:  Ohio  Railio.ul 
The  Bulb  Cirowors  of  Holhiiul 

Calvert  Distillers  Conipaiiv 
Can  Mamilattiirers  Inst. 
C^arpet  lust. 
|.  1.  (;ase  Co. 
Cereal  Inst. 
Champion  Paper  (^o. 
Channel   Master  Corp. 
Cliasc  Brass  ik  Copper  Co. 
Clicvrolci    Div.   -   GM 
Chicago  Board  of   I'rade 
Chrysler  Corp. 

Colonial  Williainshiirgh 
Commercial  Cretlit  Corp. 
Conmar  I*rotlucts  Corporation 
Consolidated  Edi.son  C^o. 
Consolidated  Engineering 

Corp. 
Continental  Can  Co. 
Conveyor    Equipment    -\Itrs. 

.Assn. 
Copeland  ^L-  Thompson.   Inc. 
Crane  Co. 
Credit  Union  Natl.  .\ssn.. 

Inc. 
Crown  Cork  St  Seal  Co. 

Dade  County  Dcvelopnient 

Board 
Dartnell  Corp. 
Delta  .\irlines 
Do.All  Co. 

Reuben   H.   Doniielle\    Corp. 
Dow  Chemical  Co. 
E.  I.  duPont  Co. 


Eastman  Kodak  Co. 


Electrocircuits,   Inc. 
Elo.x  Corp. 

Endicott  Johnson  Corp. 
Esso  Standard  Oil  Co. 
Ethyl  Corp. 

Firestone  1  ire  i^-  Rubber  Co. 

Fisher  Body  Div.-GM 

Flight  Determination  Lab- 
oratory 

Florists'  Telegraph  Delivery 
.Assn. 

Ford  Motor  Co. 

General    Electric    Co. 


General   .Motors  Corp. 


General   Petroleum  Co. 
Gerber  Products  C^o. 
Gold  Filled  Mfrs.  .Assn. 
Goodyear  Tire  and  Rubber 

Company 
The  Greenbrier 
Gulf  Oil  Corp. 

Hawaiian  Sugar   Planters    Assn. 
Health  Information   Foinida- 

tion 
Household  Finance  Corp. 

IngersollRand  C:o. 
Institute  of  Life  Insurance 
Intl.  Business  Machines  Corp. 

International  Film  Bmeau 


FILM    II  ILES  No.  Pages 

Merlni};  llie  ChaUenge 
The  Protnisr  of  Spring 

Look  lo  the  Stats 

Billion  Dollar  Dish 

The  Dinrn  of  a  Xfir  Era 

Whrn  Strain  Was  King 

Bill's  Bellcr  Breakfast 

Proiluetion  5118 

L'p  She  Goes 

In   the  Chips 

Arizona  Story 

After  the  Hanvst 

Print  t pal  Produi  I 

Wishes  on   Wheels 

Cooking  in  Colonial  Days 

Installment   Selling 

Conmatic 

Hey,  Charlie 

Eye  to  the  Unknown 

The  Grocer  and  the  Canny  Dragon 
Movement  Is  Lije 

Spode  China 

The  Second  Hundred  Years 

Forgit'e  Us  Our  Debts 

Portugese  Panorama 
l\  lirre  the  Sun  Reigns 

Hole  to  Sell  (luality 

The  Great  New  South 

Production  Band  Machining 

The  Direct  Mail  Story 

Soft  As  a  Cloud 

Selling  with   the  Modern   Touch 

Spray's  the  Thing 

Why  Buy? 

Bradsha-w's  Billions 

Counter  Measures 

Meet  Pliotoscreen  Printing 

Immersed   Ultrasonic  Inspection 

Electrical  Discharge  Machinery 

The  Last  Story 

The  Pirogue  Maker 

Pick   Your  Tomorrow 

1955  Dealer  Meetings 
Body  Bountiful 
Eyes  of  the  Range 

How  to  Do  It   With  l-liiweis  5  12 

Continental  8         40 

The  Town  That  Came  Back  2         14 

farm  Family  American  2         54 

Out  of  Darkness  3         52 

This  Is  Automation  8  8 

Change  for  the  Better 

Giant  in  the  Land 

Give   Yourself  the  Green  Light 

The  Strongest  Men  Who  Ever  Livt 

Mealtime  for  John  Henry 

The  Gold  Filled  Stor\ 

The  Land  of  Plenty 

Greenbrier  Holiday 
Facing  the  Challenge 
Three  for  the  Money 

Project  Shower 
Second  Sight  Sam 

Make  Sense  with  Yoiii  Clothing 

Dollars  2         60 

The  Long  Street  8  45 

Directing  Your  Dollars  8  fiO 

Direct  Line  to  Decision  3  47 

The  Hig.ht   Touch  :!  47 
Operation  anil  (^are  of  the  Ihmiii 

Sound  Pmirttor  2  62 


I 

122 

8 

44 

8 

32 

6 

52 

1 

18 

8 

48 

I 

138 

7 

38 

9 

56 

i 

43 

5 

42 

6 

48 

8 

37 

4 

38 

5 

55 

2 

20 

8 

45 

4 

42 

5 

38 

4 

52 

1 

16 

3 

52 

4 

36 

5 

12 

5 

20 

6 

77 

3 

4 

3 

8 

1 

134 

1 

1 56 

6 

50 

o 

60 

3 

18 

1 

123 

3 

42 

1 

142 

6 

58 

1 

135 

9 

51 

3 

51 

4 

14 

1 

123 

3 

46 

4 

44 

6 

56 

9 

51 

6 

51 

5 

12 

6 

24 

6 

56 

4 

14 

8 

48 

9 

58 

7 

36 

7 

36 

1 

140 

3 

24 

SPONSOR 

liul.   IIar\esier  Co. 

Intl.   Nickel  Co. 
Intl.   Paper  Co. 

Kellogg  Switchboard  .<;  Sup- 
ply Co. 
M.  Vv.   Kellogg  Co. 

Kling  I'ilm  Prodiutions 

Law  of  the  Land.  Inc. 

Leather   Glo\e    Producers  of        The  French   Stamp  of  Fashion 

France 
[ames  Lees  and  Sons  Company     .-hnazing  Wliat  Color  Can  Do 
Lutheran  Board  of  Inner  'iusan  Brooks 

Missions 


I  II.\I    I  I  I  I  KS 

Man  with  a    I  hoiisand  Hands 
Packaged  Pastines 
Mining  for  Nickel 
Designed  lo  Go  Places 

To  Keep  in  Toucli 

The  Orthoflow  Fluid  Catalytic 

Cracker 
Selling  Is  Mental 

Law  of  the  I^and 


No.  Pages 


Manhattan  Shirt  Co. 
Marathon  Corp. 
.Martin  Co..  Glenn  L. 
.Martin-Senour    Paint   Co. 
.Massachusetts  Board  of 

Education 
Massachusetts   Department 

Commerce 
Maytag  Co. 

McGraw  Hill  Book  Co. 
McLouth  Steel  Corp. 
-Mechanical  Handling  Systems, 

Inc. 
Meletron  Corp. 
.Metropolitan  Life  Insurance 

Co. 
.Minneapolis   Moline  Co. 
.Monsanto   Chemical    Co. 


Manhattan  Shirt   Tale 

Time  for  Shopping 

Marbond 

Color  in  Action 

A  Bill  Becomes  a  Law 

of     Massachusetts  Holiday 

Long  Live  the  Ladies 
Office  Supemisory   Problems 
Salmon  Safari 
Automation  Today 

The  Pulse  of  Automation 
Florence  Nightingale 

To   Conserve   Our  Heritage 

Children's  Party 

Have  a  Hobby 

The  World  That  Nature  Forgot 


Xatl.  .Assn.  of  Engine  S:  Boat 

.Mfrs. 
Natl.  .Assn.  of  Mfrs. 
Natl.   .Assn.  for  Retarded 

Children 
Natl.  Biscuit  Co. 
Natl.  Bureau  of  Standards 
Natl.  Council  of  Churches  of 

Christ 
Natl.    Dairy   Council 
National  Nephrosis 

Foundation 
Natl.    Recreation   .Assn. 
Natl.   Safely  Council 
Natl.  Social  Welfare  .Assembly 
New  Mexico  Military  Inst. 
New  York  Life  Insmance  Co. 
New  York   Savings   Bank  .Assn. 
New  York  State  Power  .Authority 
Nylok   Corp. 

Ohio  Oil  Company 

Olin  Mathieson  Chemical  Corp 

Pabst   Brewing  Co. 

Pan  .American  World  Airways 

Paraffined  Carton   Research 

Council 
Pennsylvania  Dept.  of  Health 
Chas.  Pfizer  fc  Co..  Inc. 

Play  Schools  .Assn. 
Public  Health  Service 
Pure  Oil  Co. 

Raulang  C^o. 

Raytheon  .Manufacturing  Co. 

Reynolds  Metals  Co. 

Richfield  Oil  Corp. 

Rome  (;able  Corp. 

Louis  Roth  Clothing  Co. 

St.  Johns  College 
Santa  Fe  Railway 


School  for  Skippers 

Industrial  Research 
Tuesday's  Child 

Crackers  by  the  Billions 
Dental  Burs  in  Action 

Living  Right  at  Our   Work 
It's  All  in  Knowing  How 
Children  with  Nephrosis 

So  Much  for  So  Little 

Any  One  At  All 

A  Place  to  Live 

Man  of  Tomorrow 

Dear  Mrs.  Calvin 

The  Velvet  Cushion 

Power  &  Parks  at  Niagara  Falls 

Nylok 

The  Case  of  Officer  Hallibrand 
.Shou'man  Shooter 

From  the  Atlantic  to  the  Pacific 
Nine  Lives  of  a  Salesman 
Wings  to  Germany 
The  Butcher,  the  Baker,  the  Ice 

Cream  Maker 
Prescription  for  Health 
Nephrosis  in  Children 
Victory  Over  Scours 


5 

35 

3 

46 

6 

52 

2 

58 

2 

56 

4 

44 

5 

39 

9 

56 

6 

52 

8 

44 

2 

60 

1 

140 

1 

16 

7 

18 

2 

till 

9 

11 

64 


I 

1.38 

6 

49 

5 

32 

8 

48 

5 

61 

3 

30 

6 

24 

3 

64 

3 

64 

8 

38 

1 

136 

S 

8 

5 

40 

5 

40 

1 

126 

1 

10 

1 

138 

I 

138 

6 

77 

3 

10 

8 

33 

7 

37 

5 

20 

3 

(i 

3 

51 

3 

28 

8 

41 

1 

122 

2 

8 

5 

41 

8 

IS 

12 


48 


And  So  They  Grow 

3 

511 

Stop  Rheumatic  Fever 

4 

i:j 

.As  Good  As  Its  Word 

4 

-1- 

.Material  Handling 

7 

18 

Safe  Passage 
Do-It-Yourself  Aluminum 

/ 

36 
131 

The  World  Beneath  Us 

6 

41 

Cable  Makers 

7 

1 1 

Design  for  Comfort 

5 

:>>^ 

The  St  John's  Story 

I 

ML' 

Assembling  a  Freight  Train 
Challenge  for  Tomorrow 

4 
4 

II 
II 

Fresh  for  Health 

4 

Id 

Pay  Day 
Play  It  Safe 

1 

11 
II 

Wheat— Its  Growth.  Transportation 

and  .Marketing 

4 

10 

168 


BUSINESS     SCREEN     MAGAZINE 


THE  INDEX  DF  SPDIVSDHED  FILMS 


SPONSOR 

Scott  Paper  Co. 

Sealy.  Inc. 

Sikorsky  Aircraft  Division 

Sinclair  Refining  Co. 

.Alfred  P.  Sloan  Foundation 

Society  of   .Motion    Picture 

Engineers 
Socony  Mobil  Oil  Co. 
A.  G.  Spalding  &:  Bros. 
Standard  Oil    (Ind.) 


Standard  Oil  Co.   (N.J.) 
Studebaker  Corp. 
Swift  &  Co. 


Taylor  Wine  Co. 
The  Texas  Co. 


Transcontinental  .Air  Trans- 
port 
Trans-World  .Airlines 


Union    Pacific    Railroad 

United  .-\ir  Lines 

United  Auto  Workers  —  CIO 

United  Nations  Children's 
Fund 

United  Productions  of 
America 

United  States  Chamber  of  Com- 
merce 

United  States  Coast  Guard 

United  States  Information 

Agency 
United  States   Navy 
United  States  Rubber  Co. 

United  States  Steel  Co. 
United  States  Steel  Homes, 

Inc. 
Universal  CIT  Credit  Corp. 
Upholstery  Leather  Group 

Western  Electric  Co. 
Western  Pine  .Assn. 


Westinghouse   Electric  Co. 

Woodmen  of  the  World  Lite 

Ins.    Soc. 
WPTZ-Philadelphia 


FILM  TITLES  No.  Pages 


How  We're  Doing 

Poslureftedic  Mattress 

Three  if  by  Air 

Every  Thousand  for  Safely 

Horizons  of  Hope 

The  Jiffy 

On  Stream 

The  Spalding  Story 

Combating  Elm  Phloem  Necrosis 

The  Fight  to  Control  Dutch  Elm 

Disease 
Journey 
Transtar 
The  Miracle  of  Feeding  America 

The  Shelby's  Go  to  Harnmondsport 

County  Agent 

Sheep 

Speaking  of  Competition 

"The  Story  of  a  Star 

Coast  to  Coast  in  48  Hours 

Aviation  and  World  Understanding 
Flight  to  the  Moon 

The  Human  Side 

Points  East 

Work  or  Wages  Guaranteed 

Assignment  Children 


2 

20 

3 

41 

6 

52 

2 

20 

1 

122 

2 

62 

3 

37 

2 

8 

1 

123 

I 

123 

4 

18 

8 

44 

6 

34 

5 

42 

6 

49 

2 

50 

9 

50 

I 

36 

6 

54 

8 

60 

6 

43 

4 

41 

7 

16 

4 

55 

8 

22 

The  Jayivalker  8 

People.   Products   &   Progress:    1975     6 


Coast   Guard  Officer 
Loran   Comes  to  Bataan 
Yukawa  Story 

Origins  of  the  Motion  Picture 
Memo  to  Mars 
What  Makes  a  Boy 
The   Waiting  Harvest 
House  for  the  Birds 

Tax  Tips 

The   Purple    Cow 

More  Than  Meets  the  Eye 

Bounty  of  the  Forest 

Building  a  Home  with  Western  Pine 

Fabricating  Western  Pine 

Operation  Attic 

Faster  Than  You  Think 

Power  to  Protect 

Quest  for  Valor 

Miracle  on  the  Delaware 


They're  NEW  AND  BETTER! 
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+  Do  you  package  your  modern  filmstrips  ( slidefihns  I  in  old- 
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new  magic  of  durable,  colorful  plastic  has  brought  industry  and 
education  a  19.5f)-model  3.5nim  container  at  reasonable  cost. 
Varied  colors  and  solid  durable  construction  that  defies  film 
damage  yet  is  designed  to  fit  present  storage  facilities  —  are 
outstanding   features.   Write   today   for   facts   and    figures   to: 

PLASTICAN  CORP.,  P.O.  BOX  157,  BUTLER,  N.  J. 


59 

33 

52 
56 
42 

52 
10 
29 
40 
16 

62 
126 


5 

38 

4 

56 

4 

56 

4 

56 

3 

18 

8 

16 

6 

62 

3 

14 

something  personal 

.     .     .     tailoring  a  story  to  fit  your  objectives 

.    .     .     following  through  with  the  best  in  writing, 
direction  and  production 


RODUCTIONS 


19730  rolston 
detroit,  3 


motion     pictures   •    stage     presentations    •    slide     films 


Let  "Academy  Films" 
produce  your  next 
motion  picture  in 
Hotlywood's  newest 
superbly -equipped 
motion  picture  studio. 


ICENi 


ITAKI 


Complete 
production  facilities 

under  one  roof 


•  60'  by   100'  Sound  Stage 

•  Sound  treated  recording  studio 

•  Westrex  magnetic  recording  equipment 

•  Ampex  '4   inch  tape  recorder 

•  Complete  re-recording  facilities 

•  Mitchell  and   Cine-Special   II  cameras 

•  Interlock  projection  room 

•  Trained  staff  with  "Lifetime  experience"  in  motion  picture 
production 

•  Color  or  B&W  printing  in  our   laboratory 

Send  for  descriptive  folder  giving  details 
of  our  film  production  services  and  facilities. 


ACADEMY     FILMS 


800  N.  Seward  Street 


Hollywood  38,  Calif. 


NUMBER      1 


VOLUME       17 


1956 


169 


^THAT'S     WHAT     THEY'RE     SAYING     IN     THE     EAST 

Rjrni  it  out  to 


film-art' 


a  complete 
animation  service 
with  emphasis  on 

INKING 

and 

PAINTING 


Circle  6-2426 


film-art 


41  WEST  47   STREET 

H^THATS     WHAT     THEY'RE 


SERVICE 

NEW  YORK  36,  N.  Y. 

SAYING     IN     THE     EAST! 


FILM  IS  A  THREAD: 


SPECIAL      SERVICES 

•    reasonable  charges    • 

EDITORIAL:    Tllr    (.icalrsl     lulu,-    l„ 

"YOUR  STORY-  is  Suumlh  luliloiial 
Timing  .  ,  .  SyiiilMllii'ln  i'lnleisliiiiil- 
ing  „i  -yOVR  STORY-  Iheme  .  .  . 
Sen.silii>c  Apj)rr(  iiil  kdi  of  -)()(/{ 
STORY-  ,„oi>(i. 


GEORGE   HALLIGAN 

Motion   Pictures  Hollywood   9-7962 

New    Address:    6060    Sunset    Blvd. 

Hollywood    28,    Calif. 


I  THAT  KNOCKS  YOUK  HAT  Off!  (J 

SLIDEFILMS 

SHOOTING 
XBIBASF  POINTING 

complete  service  for  producers 
and  distributors 


^^  CUSTOM  riiM  iab'^ 


(CONTINUED 


FROM 

■  lldtlt'iii\ 


1'  A  G  E       F  I  F  T  Y  -  S  I  \  I 
ntirc   texture 


lip    ll 
•1( 


llirn     klliiw     (■ 
of  tiinnaiiilx . 

I)i-|iitc  I  nilfd  Slates  election  year  reperciis 
sions,  it  is  fi)i)lish  tii  iiiiniini/e  the  sifinificance 
of  such  statements  as  those  uttered  recently  h\ 
U.S.  Secretary  of  State  .lohn  Foster  Dulles.  The 
"hrink  of  war"  references  should  not  have  too 
much  surprised  anyone  who  reads  the  news  regu- 
larh.  lull  to  the  extent  that  there  was  surprise. 
Mr.  Dulles  jjerformed  a  ser\  ice. 

The  statement  which  Dulles  read  to  the  UN 
Assembly  was  immediately  to  the  point  of  inter- 
national directions.  He  spoke  of  a  "shift  in  the 
cold  war  in  which  economic  and  social  problems 
have  moved  to  the  forefront,"  of  a  major  turning 
point  in  the  struggle  between  communism  and 
freedom.  He  called  the  country  to  wake  up  to  all 
the  implications  of  the  economic  contest  between 
the  East  and  West.  Defeat  in  such  a  contest  could 
be  as  disasterous  as  defeat  in  an  armaments  race, 
said  Dulles  —  subsequently  indicating  that  the 
nuclear  race,  for  the  present,  would  continue. 

Said  Dulles:  "We  can  succeed,  not  by  out- 
bidding communism  in  sheer  amounts  of  eco- 
nomic aid.  but  by  making  newly  independent  and 
articulate  peoples  feel  that  they  can  best  satisfy 
their  wants  by  becoming  and  remaining  part  of 
the  community  of  free  nations.  " 

New  Nations  of  the  Globe  Need  Our  Aid 

Dulles  related  these  remarks  to  President 
Eisenhowers  proposal  that  Congress  authorize 
the  administration  to  make  long  range  commit- 
ments —  possibly  .5  to  10  years,  subject  to  annual 
vote  for  appropriations.  \^  bile  such  governmental 
financing  is  subject  to  economic  and  political  re- 
versal, commitments  of  both  major  political 
parties  in  the  U.S.  make  such  aid  a  fair  bet. 

At  any  rate,  the  "newly  independent  and  newly 
articulate  peoples"  are  new"  sections  in  the  global 
garment  which  no  longer  can  be  easily  folded 
over  or  tucked  under.  East  and  West,  they  will 
to  be  threaded  to  the  other  peoples  of  the  world 
on  terms  of  mutual  satisfaction.  If  this  will  is  not 
to  be  ignored  by  the  fortunate  nations,  technical 
assistance  and  productivity  programs  on  some 
international  basis  are  here  to  stay. 

Is  this  sharing  a  good  and  safe  thing,  eco- 
nomically —  for  the  fortunate  nations?  Measured 
against  the  deadlv  realities  of  our  time  an\tbing 
that  affords  us  a  decent  liberty  and  freedom  from 


george 
wilcock 

writer  for  16  years 

with  Jam  Handy  and  Wilding. 

In  2nd  year  as  free-lance. 


19225   Edgefield   Drive 

Harper  Woods  36,  Michigan 

TUxedo  4-3215 


»ar  ought  to  be  i-ouiiled  a  "good  thing."  Hiil  il 
by  good  thing  is  meant  also  secure  ahundanci- 
in  our  liberty,  the  answer  still  would  seem  to  be 
yes  —  even  to  the  sharing  of  technical  knoHledgc. 
What  does  a  business  mans  business  man  have 
to  say  about  such  sharing?  Writing  on  "'llie 
Technical  A.ssistanci-  Program"  in  the  New?. 
Bulletin  of  the  Institute  of  International  Educa- 
tion. Harold  C  Mcdli'llan.  a.ssistant  secretary  of 
Commerce  for  International  Affairs,  answers 
several  pertinent  (|uestions.  McClellan  is  a  for- 
mer president  of  the  \ational  Association  of 
Manufacturers. 

Our  Best  Markets  Are  Strong  Countries 
Keealliiig  that  technical  interchange  is  not  new, 
but  thai  technical  interchange  as  a  matter  of 
deliberate  national  and  international  policy  is 
new.  as  are  the  methods  of  diffusing  technical 
knowledge.  McClellan  maintains  that:  the  inter- 
change of  technical  kno\\-h()W  increases  the  stock 
of  such  knowledge  available  to  all;  that  economic 
progress  elsewhere  (speaking  to  the  U.S.)  does 
not  endanger  us  —  evidence  is  overwhelming  that 
our  best  markets  are  found  in  the  economically 
stronger  and  more  progressive  countries;  that 
international  understanding  is  increased  by  con- 
tacts between  "our"  people  and  the  people  of 
other  countries — especially  in  w  orking  situations. 
McClellan  also  noted  that  the  chief  know-how 
carriers  have  been  business  men.  He  called  for 
continual  reexamination  of  methods  of  exchang- 
ing technical  information.  I  Films  Are  a  Melhnd.) 

Many  Tailors,  Many  Spools 

Thus.  too.  the  film  business  man.  the  pro- 
ducer: The  film  producer  in  one  nation  who 
looks  upon  the  producer  in  another  nation  as 
only  a  distant  competitor  who  should  be  pre- 
vented from  becoming  a  proximate  competitor 
is  taking  refuge  in  the  same  antiquated,  short- 
sighted attitude  that  long  has  kept  the  world 
apart. 

Tariffs  notw  ithstanding.  commerce  certainly  is 
international.  Sponsors,  the  enterprising  ones, 
therefore  are  international.  Producers  of  films 
as  part  of  commerce,  as  sponsor  tools,  bardlv 
can  be  else  than  international  —  as  indeed  many 
already  are.  Certainly  the  real  film  enthusiasts, 
the  festival  flock,  are  of  international  mind.  Cer- 
tainly the  genius  and  talents  which  create  the 
film  industry  are  contributed  by  every  nation. 
The  film  industry,  both  as  the  psyche  of  all  in- 
dustry   and  as  the  work  of  like-minded  men  in 

(CO.VTI.NLED     ON     THE     OPPOSITE     PACE! 


production    hits    the      mark     In    ]ni:Justry,      «» 


^    (Ss^Ug^t»<ifitf9H 


■^■^^^■*vyww. 


170 


BUSINESS     SCREEN     MAGAZINE 


TJroducers  of  Theatrical.  T\  and  Spe- 
•*-  lial  Purpose  Films.  For  28  \ears 
Speeialists  in  Creati\e  Techniques,  in- 
(luding  original  MARCH  OF  TIME. 

Rccfiil   Films  for 

GENERAL  ELECTRIC 

CHRYSLER 

J.   C.   PENNEY  CO. 

N.    B.    C. 

Y.   M.  C.   A. 


2117- 


OXford  7-0121 
Fast  :^7tli  St..  \ew  York  16,  N.  Y. 


announcing  .  . 


STAR 


Informational    Fi  lms 

240  W.   FRONT   ST. 
PLAINFIELD,  N.  J. 


IMMEDIATE  CASH 

FOR 

CAMERA  EQUIPMENT 

NEED  EYEMOS  (SINGLE  LENS  AND  TURRET), 
MITCHELLS,  ARRIFLEX,  DE  BRIES,  B&H  STAND- 
ARDS AND  HI-SPEEDS,  WALLS,  AKELEYS,  CINE 
SPECIALS,  AURICONS,  MAURERS,  FILMOS. 
ALSO  BALTARS,  COOKES  AND  OTHER  LENSES. 
SOUND  STAGE,  LABORATORY  AND  EDITING 
EQUIPMENT  OF  ALL  TYPES  REQUIRED.  PLEASE 
SHIP  INSURED  OR  FORWARD  DESCRIPTIONS 
AIRMAIL     IMMEDIATE   PAYMENT. 

GORDON    ENTERPRISES 

53i2  N.  CAHUENGA  •  N.  HOLLYWOOD.  CAL 


FILM  IS  A  THREAD: 

every  clime,  has  more  to  exchange  than  an\  other 
industry. 

Film  making,  or.  more  properly,  picture 
making,  is  the  work  of  people  who  are  interested 
in  people,  in  the  world  about  them,  in  all  its 
aspects.  This  motivation,  this  mood,  necessarilv 
is  international  —  it  is  human  inleresl.  an  interest 
which  leaps  artificial  boundaries,  which  ever 
seeks  new  faces,  new  information.  As  technologi- 
cal advancements  increase  in  number  and  com- 
plexity, the  demands  made  upon  visualization 
technique  need  every  imaginative  skill  and  me- 
chanical refinement  that  world  search  can  dis- 
cover. 

1  hat  the  film  as  an  informational  and  pro- 
motional medium  is  moving  forward  on  a  world 
front  is  verified  by  an  examination  of  the 
producer  listings  from  various  nations  which 
discloses  parallel,  and  sometimes  identical  spon- 
sorship. The  unique  services  found  in  "far  away" 
studios  and  the  evidence  of  full  schedules  on  lots 
across  the  world  verify  the  presence  of  a  global 
film  industry.  Yet.  although  regional  prominence 
will  continue  to  be  a  market  advantage  in  terms 
of  convenience,  cost  and  local  loyalty,  the  pro- 
ducer anywhere  and  evervwhere  is  part  of  this 
global  industry  and  part  of  the  global  market. 

Exclusive  provincialism  and  colonial  monopolv 
are  as  passe  in  the  film  industrv  as  thev  are  in 
the  whole  of  industrv  and  world  politics.  The 
producer  of  today  must  not  be  the  sort  to  depend 
on  his  position  in  the  old  home  town,  or  his  past 
ability  to  awe  the  outlanders.  he  must  develop 
and  creatively  promote  his  o»vn  native  abilities  so 
that  they  are  a  value  to  be  sought  and  so  that 
these  abilities  may  complete  different  abilities 
elsewhere  to  enrich  the  film's  total  capability  in 
the  total  market. 

The  Lnited  States  is  a  market  for  films  from 
other  lands  and  other  lands  are  markets  for  films 
from  the  I  nited  States.  Film  sponsors,  producers, 
distributors  and  equipment  manufacturers  around 
the  Morld  can  cooperate  as  well  as  compete  to 
their  mutual  benefit  and  the  benefit  of  those  who 
look  to  their  films  for  enlightenment. 

Close  collaboration  between  film  makers  of  a 
particular  countrv  and  visiting  film  makers  can 
help  to  insure  the  accuracy,  the  authentic  local- 
ness  so  essential  to  documentaries  and  educa- 
tional subjects  if  these  are  going  to  truthfully 
communicate,  in  familiar  human  terms,  the 
essence  and  detail  of  a  nation  and  its  ways. 

Working  together,  conscientious  film  pro- 
ducers, reeling  out  their  magnificent  thread, 
winding  wisdom  round  the  world,  can  help  to 
weave  the  cord  of  mankind.  B' 


S.O.S.  WILl  ACCEPT  YOUR  OLD  CAMERA  OR  SUR- 
PLUS EQUIPMENT  AS  A  TRADE-IN  FOR  THE  "ALL 
NEVV   AURICON    PRO  600  '     TIME    PAYMENTS,   TOO! 

S.  O.  5.  CINEMA  SUPPLY  CORP. 

DEPT.    H,    602    West    52nd    St.,    N.Y.C.    19-Phone;    PL   7-0440 
Western    Branch:    6331    HolJY'd.    Blvd.,    Holly'd..    Calif. -HO    7-9202 


are  our  motion  pictures  and  the  folloiving 
clients  for  ivhoni  they  tcere  niafle: 

Ahrens  Publishing  Company 
'■'    Armour  and  Company 
''■''    Avco  Manufacturing  Corporation 

G.  S.  Blakeslee  and  Company 

Cincinnati  Lathe  and  Tool  Company 
'•''    Cincinnati  United  Fund 

Citizens  Development  Committee 
'    Crosley-Bendix  Home  Appliances 

Crosley  Broadcasting  Corporation 

Dayton  Community  Chest 
''■''    Economics  Laboratory,  Inc. 

Emery  Industries  .  .  .  Sanitone 
Division 

Goodwill  Industries,  Inc. 
'"    Government  and  Industrial  Products 

Div.  of  Avco 
■■'    The  Kroger  Company 

Lycoming,  Inc. 

National  Cosh  Register  Company 
"'    Notional  Restaurant  Association 

Patterson  Publishing  Company 

Research  Foundation 
"    Western  and  Southern  Life 
Insurance  Company 

Wheat  Flour  Institute 

'Clients  for  whom  we  hove  produced  two  or  more  films. 

Olympus 

FILM   PRODUCTIONS,   INC. 

2222   Chickasaw,   Cincinnati   19,   Ohio 


screen 
cartoonists    guild 

2760  no.   cahuenga   blvd. 
hollywood   28,   California 

memo 

to:   advertising   executives 

from:  screen   cartoonists  guild 

subj:  west  coast  television 
film   commercials 

1.  with  the  settlement  of  the  recent  labor 
dispute,  all  studios  except  TV  Spots,  Inc.  and 
Swift-Chaplin  in  this  area  will  be  resuming 
100%  operations  as  soon  as  possible,  there 
will  be  no  delays  or  stoppages  in  getting 
your  message  to  the  televiewing  public. 

2.  screen  cartoonists  guild,  on  behalf  of 
employees  of  television  commercial  industry, 
wishes  to  inform  you  that  our  talent  is  on 
the  job  here  on  the  west  coast,  turning  out 
the  highest  quality  and  standard  of  product 
in  the  United  States  which  has  always  been 
our  pleasure. 


NUMBER       1 


VOLUME       17 


1956 


171 


UNDERWATER    MOTION    PICTURES 


THE  SICMFICAN'CE  of  Underwater 
movies  in  the  industrial  film 
business  is  obvious.  Since  every- 
thing one  sees  below  the  surface 
is  continuously  in  motion,  cinema- 
tography is  definitely  the  best  me- 
dium to  retain  and  reproduce  the 
sights  and  actions  below  the  surface. 
It  may  seem  that  almost  any 
motion  picture  camera  can  be  used 
for  underwater  movies,  but  actualK 
this  is  not  true.  The  size,  weight, 
and  shape  are  more  important  fac- 
tors than  one  might  think.  First  of 
all.  the  size  and  weight  of  the 
camera  necessarily  determine  the 
size  and  weight  of  the  housing  for 
it.  Theoretically,  nearly  any  8mm 
camera  can  be  used,  but  since  most 
available  8nim  movie  lenses  are  of 
relatively  long  focal  length  and  the 
duration  of  film-run  is  rather  short. 
16mm  cameras  with  at  least  one- 
hundred-foot  reels  are  preferable. 

Two   Cameras  Are   Noted 

Two  cameras  are  particularly 
suitable.  One  is  the  Cine-Kodak 
Special,  but  it  is  quite  heavy  and 
actuallv  has  more  expensive  refine- 
ments than  are  needed  in  under- 
water work.  For  instance,  the  lens 
turret,  and  the  variable  speed  and 
variable  shutter,  as  well  as  the 
direct  ground  glass  viewer  are  of 
no  use  in  submarine  work.  The  Bell 
&  Howell  Model  200  and  the  new 
French  Beaulieu  camera  have  been 
found  to  be  very  practical  and  econ- 
omical. Both  these  cameras  are  flat 
and  easily  housed. 

Don't   Handicap   the    Diver 

Tall,  vertical  cameras  are  not 
practical  because  they  need  rather 
heavy  and  bulky  cases.  Not  onlv  is 
a  big.  bulky  housing  often  too  heavy 
to  be  handled  safely  on  the  surface, 
it  also  frequentlv  becomes  a  cumber- 
some hindrance  to  the  diver  when  he 
is  in  the  water.  The  reason  for  this 
is  the  substantial  hydronamic  drag 
of  water  —  about  eight  hundred 
times  heavier  than  that  of  air.  Even 
a  small  case  with  (lat  surfaces — es- 
pecially if  it  is  a  rectangular  one — 
is  a  potential  impediment  to  the 
underwater  cameraman.  It  can  be- 
come particularly  inconvenient  at 
greater  diving  depths,  because  the 
deeper  the  dive,  the  greater  the 
diver's  air  consumption,  which  may, 
in  fact,  exceed  the  amount  of  air  the 
breathing  apparatus  can  supply.  The 
swimmer,  if  hampered  by  a  bulkv 
camera  housing,  may  get  in  trouble 
trying  to  keep  up  with  his  team- 
mates in  any  exploratory  dive  where 
easy  and   fast  swimming   is   of  the 


Industrial,  Scientific  Use  Application  of  Sub-Surface  Cinematography 
Has  Unexplored  Potentials  for  Sponsored  Films  and  for  Television 

by  Paul   Cherney,  Cinefot   International   Corporation 


utmost  necessity  for  safety  and  effi- 
ciency. He  may  be  unable  to  follow 
a  fish  that  any  good  skindiver,  with- 
out such  a  camera,  could  outswim; 
or  he  may  miss  unique  opportunities 
to  get  shots  of  fish  and  other  crea- 
tures that  move  quicklv  and  unpre- 
dictably. For  all  these  reasons  the 
diver  should  use  streamlined  under- 
water motion  picture  equipment. 

Electric  Motor  Most   Practical 

Experience  has  also  shown  that 
the  most  practical  motor  for  under- 
water cameras  is  an  electric  one  that 
facilitates  watertight  release  con- 
trols. In  the  submarine  model  of  the 
previoush'  mentioned  French  Rebi- 
koff  Beaulieu  camera,  the  regular 
spring  motor  is  replaced  with  a 
1  30-hp.  24-volt  electric  motor  with- 
out any  winding  or  release  problem 
whatsoever.  If  used  in  conjunction 
with  a  motion  picture  torpedo, 
it  starts  and  runs  automatically 
whenever  the  torpedo  light  is 
switched  on,  since  its  motor  is  wired 
to  operate  simultaneously  with  the 
torpedo  lamp.  Approximately  5\'2 
by  12  inches,  it  weighs,  complete 
with  case,  just  seven  pounds.  The 
Beaulieu  camera  is  also  available 
with  dry  cell  batteries  and  switch 
operation  independent  of  the  tor- 
pedo. Its  shape  also  permits  the 
"coupling"  of  two  units  in  one  hous- 
ing at  the  proper  interocular  dis- 
tance between  lenses  for  underwater 


stereo  cinematography.  The  U.  S. 
Navy  has  found  this  system  practi- 
cal for  taking  military  stereo  movies. 
According  to  record,  William- 
son was  the  pioneer  in  underwater 
movie-making.  However,  the  excel- 
lent documentaries  by  Hass  and 
Cousteau  really  opened  up  the  se- 
crets of  the  underwater  world  to 
the  public.  Commander  LePrieur, 
the  great  engineer  of  Aqualung 
skindiving.  first  used  a  Cine  Kodak 
Special  16mm  camera  in  a  housing 
of  his  ow"n  design  and  construction. 
The  camera  was  controlled  through 
pieces  of  rubber  hose.  In  1931  Com- 
mander LePrieur.  using  daylight, 
made  the  first  16mm  Kodachrome 
underwater  motion  picture  with 
this  camera. 

Some  "Firsts"   in   This  Field 

In  19.37  Dr.  Hans  Hass  used  a 
Zeiss  Ikon  Movikon  16mm  camera 
also  in  a  watertight  housing  of  his 
own  design,  during  a  skindiving 
expedition  in  the  Caribbean.  .\1- 
though  his  equipment  was  incredi- 
bly primitive,  his  film  had  many 
beautiful  ""firsts"  in  this  field,  es- 
pecially his  fascinating  shots  of 
tropical  fish  and  vicious-looking 
sharks.  Hass  at  that  time  did  not 
know  of  the  French  Aqualung  and 
dove  either  with  a  mask  and  fins 
or  with  an  American  warm-water 
helmet  attached  to  a  hand-pump 
on  the  surface.  Since  he  could  A\<jrk 


Underwater  motion  picture  "torpedo"  is  a  most  effective  piece  of  equipment 
for  sub-surface  filming.  The  apparatus  pictured  below  utilizes  the  Rebikoff 
Beaulieu  camera  electrically  synchronized  with  light  beam. 


only  in  shallow  depths  around  trop- 
ical reefs,  he  had  no  serious  pressure 
or  lighting  problem. 

In  1945  Captain  Jacques-Yves 
Cousteau,  also  using  daylight,  made 
some  beautiful  black  •  and  -  white 
fihns.  some  scenes  of  which  were 
taken  at  depths  of  more  than  two 
hundred  feet.  Then  in  1948  he  used 
a  powerful  but  very  cumbersome 
incandescent  lamp  arrangement, 
quite  similiar  to  the  one  used  by 
Williamson.  Using  Agfacolor.  he 
was  able  to  capture  some  of  the 
astounding  red  and  orange  colors 
found  on  the  ocean  floor  at  great 
depths.  This  lamp,  however,  ham- 
pered the  diver  in  the  same  way 
that  an  air  hose,  etc.,  hampers  a 
conventional  diver. 

Movie   Camera  Most   Useful 

All  this  important  work  establish- 
ed the  movie  camera  as  perhaps  the 
most  important  piece  of  equipment 
in  any  underwater  scientific,  in- 
dustrial, or  military  undertaking.  It 
also  established  the  necessity  for  ap- 
paratus with  self-contained,  inde- 
jjendent  light  sources  and  high  mob- 
ility in  water.  Except  in  a  tank, 
movie  cameras  can  rarely  be  moun- 
ted and  effectively  used  on  a  tripod 
under  water.  The  development  of 
the  motion  picture  torpedo,  des- 
cribed in  a  previous  paragraph,  is  a 
direct  result  of  all  these  early  at-i 
tempts  by  pioneers  to  conquer  a 
new  element  with  the  movie  camera. 
The  realization  that  many  "on-the- 
surface"  principles  had  to  be  cijm- 
pletely  abandoned  and  replaced 
with  those  based  on  strict  hyd- 
rodnamic  norms  made  it  possible 
to  extend  the  use  of  the  camera  and 
torpedo  to  operations  for  beyond 
normal  skindiving  limits.  Remote 
control  and  steering  devices,  for 
example,  are  opening  new  and  im- 
portant opportunities  for  television 
work. 

Underwater  Television   at   Bikini 

I  nderwater  television,  inciden- 
liilK.  first  proved  its  military  use- 
fulness in  the  atom  tests  at  Bikini 
Island,  when  salvage  and  instru- 
mentation ofiicers.  marine  biologists 
and  oceanographers  obtained  im- 
portant data  that  would  otherwise 
have  been  utterly  impossible  to 
secure  and  record  . 

The  effective  operating  radius  of 
remote-control  underwater  movie 
iir  television  equipment  is  consider- 
able. Time-lapse  photography  is 
licing  used  to  record  readings  from 
instruments  placed  at  great  dc(>ths 
helnw  sea  level  to  indicate  the  direc- 


172 


BUSINESS     SCREEN     MAGAZINE 


Facing  hazards  of  deep  water,  the 
diver  searches  out  valuable  data  for 
later  study  mode  possible  by  under- 
water motion   picture  films. 

tjon  and  velocity  of  currents,  tem- 
perature phenomena,  topographical 
variations,  etc.  The  immediate  ob- 
servation of  the  specialist  on  the 
monitor  screen  also  has  advantages 
not  to  be  attained  by  the  ordinary 
cameraman. 

Underwater  TV  in  Canada 
Recently  an  underwater  television 
unit  developed  by  the  National 
Research  Council  of  Canada  proved 
to  be  of  novel  and  considerable 
benefit  to  the  fishing  industry  in 
that  country.  The  unit.  «hich  is 
portable  and  light  enough  to  be 
operated  from  a  thirty-foot  boat, 
has  been  used  by  Council  scientists 
and  members  of  the  Canadian  Wild- 
Life  Service  to  observe  the  spawning 
habits  of  lake  trout.  Studies  have 
also  been  made  of  the  effect  of  ex- 
tremely high  and  low  water  levels 
on  the  trout  population. 

Working  with  Canadian  Navy 
personnel,  the  scientists  proved 
through  tests  on  the  West  Coast 
that  the  equipment  is  very  useful 
in  the  field  of  marine  biology.  There 
were  indications  that  a  fish  census 
could  be  made  in  a  given  area  be- 
fore opening  it  to  conmiercial  fish- 
ing. It  was  also  found  that  certain 
commercial  fish,  such  as  lemon  sole, 
which  live  on  muddy  bottoms  and 
cannot  be  detected  by  echo-sounding 
devices,  are  easily  seen  bv  the 
underwater  TV  camera. 

GPL  Develops  a  New  System 
The  unit  consists  of  the  TV 
camera  housed  in  a  three-foot-long 
cylinder  weighing  three  hundred 
poimds  on  the  surface.  It  is 
equipped  with  four  sealed-beam 
spotlights,  propellers,  and  a  tilt- 
ing device,  making  it  a  simple  mat- 
ter for  the  operator  to  maneuver  it 
from  a  control  panel  in  a  parent 
boat.  One  man  can  easily  raise  the 
cylinder  to  the  surface  from  its 
maximum  depth. 

In  line  with  the  increasing  need 
for  underwater  equipment  Gener- 
al Precision  Laboratories  have  also 
recently  announced  an  experimental 
underwater  TV  system  under  the 
name  of  Bludworth  Marine  Under- 


water Television  System.  The  manu- 
facturer claims  that  the  unit  is  suit- 
able for  the  identification  of  under- 
water objects  by  divers  and  in  sal- 
vage operations.  Other  uses  are  said 
to  be  hull  damage  determination, 
marine  and  harbor  channel  inspec- 
tion, etc.  It  provides  a  continuous 
picture  on  a  surface  vessel  or  on 
land  of  any  search  being  made  in 
depths  of  water  up  to  180  feet.  It 
is  also  possible  to  take  photographs 
for  permanent  records,  if  desired. 
The  design  of  the  camera  follows  in 
many  respects  the  lines  found  useful 
in  underwater  operations  by  Rebi- 
koff  and  Causteau.  The  weight  of 
the  unit  is  approximately  l-ll/; 
pounds  submerged. 

Camera's  Eye  Is  Indispensable 
W  hether  it  is  for  television  use 
or  not,  whether  it  is  obtained  by  re- 
mote control  or  manual  operation, 
the  coherent  story  of  an  event  or 
exploit  under  the  water  can  only  be 
obtained     by    the     motion     picture 


Here's  special  torpedo  mount  which 
the  author  cites  as  basic  equipment 
for  underwater  motion  picture  films. 

camera.  Not  even  the  diver  himself 
can  remotely  approximate  the  cap- 
acity of  the  lens  to  observe  and 
retain  the  variety  and  detail  of  the 
underwater  scene. 

The  usual  errors  of  the  movie 
are  invariably  the  same  in  the  water 
as  on  land:  vertical  motion,  exces- 
sive panning,  jerking  tthe  camera 
during  takes,  etc.  Scenes  taken  un- 
der water  should  not  be  too  short — 
at  least  of  eight  seconds'  duration. 
Sometimes  fast-swimming  fish  are 
difficult  to  "catch"  in  a  sequence 
of  desired  length.  Probably  "push- 
ing"' the  camera  ahead  in  even  mo- 
tion wiU  create  the  illusion  of  being 
right  in  the  picture  when  it  is  pro- 
jected on  the  screen,  especially  with 
a  wide-angle  lens  combination.     R' 

Below:  a  closeup  of  the  French  Beieu- 
lieu  underwater  motion  picture  cam- 
era   mechanism   discussed    in    article. 


Mary  G.  Dooling,  director  of  Talent,  Incorporated. 


Talent  Is  Her  Business 

Chicago's  Unique  Talent,  Inc.  Agency  Fills  Real  Need  in  Production 


TALENT  Is  One  of  the  vital  com- 
modities of  the  business  and 
television  film  industry.  Helping  in- 
sure the  growth  of  midwestern  pro- 
duction through  an  adequate  supply 
of  the  professionals  whose  voices 
and  personalities  are  featured  in 
motion  pictures,  slidefilms  and  by 
personal  appearances  in  skits,  play- 
lets and  other  convention  media  is 
a  unique  service.  Talent,  Inc. 

Even  more  unique  is  the  role 
played  by  its  fomider  and  director. 
Mary  G.  Dooling,  who  has  headed 
the  organization  since  its  inception 
in  1948.  To  her  desk  in  Chicago's 
Pure  Oil  Building  come  a  m)Tiad  of 
the  daily  problems  faced  by  pro- 
ducers, sales  and  advertising  execu- 
tives and  program  directors  of  mid- 
western  radio  and  tv  organizations. 

Casting  the  Auto  Show 

Typical  of  Talents  service  was 
the  recent  assignment  at  Chicago's 
annual  Auto  Show.  75  people  were 
furnished  as  models,  narrators  and 
for  the  many  other  roles  which  are 
now  a  familiar  part  of  well-staged 
exhibitions  such  as  this.  Represent- 
ing many  hundreds  of  actors,  ac- 
tresses and  models,  her  busv  sched- 
ule calls  for  the  most  discriminating 
selection  of  the  right  people  for  the 
right  parts. 

Security,  naturally  enough,  is  an 
integral  part  of  such  work.  And 
that  includes  national  security  as 
well,  since  many   of  the  fihn  com- 


NUMBE  R      1 


VOLUME      17 


1  956 


panies  are  engaged  in  national  de- 
fense films  for  the  armed  forces  and 
defense  plants. 

Ably  assisted  by  her  brother, 
Martin  T.  Dooling,  Jr.,  and  a 
competent  staff,  Mary  skillfull)  and 
with  little  regard  to  hours  and  holi- 
days, is  constantly  on  the  lookout 
for  new  faces  and  talents  to  broaden 
the  scope  of  her  clients'  work.  In 
eight  years  as  director  of  Talent, 
Inc.,  she  has  discovered  many 
talented  newcomers  who  are  now- 
well-known  TV.  film  and  stage  per- 
sonalities. 

Little  Time  for  Leisure 

A  busy  schedule  that  leaves  little 
time  for  leisure  has  nonetheless  in- 
cluded such  posts  as  former  presi- 
dent of  the  Webster  College  Alum- 
nae, membership  on  the  executive 
board  of  the  Gallery  of  Living  Cath- 
olic Authors  and  in  Zonta  Interna- 
national.  An  avid  Lincoln  fan,  Mary 
prefers  biographical  reading.  Grace, 
charm,  sensitivity  and  ingenuity — 
these  are  attributes  which  have 
placed  her  in  the  upper  bracket  of 
top  women  executives. 

A  graduate  of  Webster  College. 
Mary  Dooling  prepared  for  a  teach- 
ing career,  later  becoming  a  lecturer 
in  association  with  summer  schools 
of  Catholic  Action.  She  still  retains 
that  missionary  spirit  as  one  of  the 
builders  of  Chicago  and  the  mid- 
west as  both  a  talent  and  production 
center  of  major  proportion  on  the 
U.  S.  scene.  8' 


173 


NATIONAL  DIRECTORY  OF  VISUAL  EDUCATION  DEALERS 


EASTERN  STATES 

•  CONNECTICUT  • 
Rockwell  Film  &  Projection 
Service,  182  High  St.,  Hartford  5. 

•  MASSACHUSETTS   • 
Cinema,  Inc.,  234  Clarendon  St.. 
Boston  16. 

•  NEW  JERSEY  • 
Slidecraft  Co.,  142  Morris  Ave., 

Mountain  Lakes,  N.  J. 
Association  Films,  Inc.,  Broad  at 
Elm,  Ridgefield,  N.  J. 

•  NEW  YORK  • 

Association  Films,  Inc..  347 
Madison,  New  York  17. 

Buchan  Pictures,  122  W.  Chip- 
pewa St.,  Buffalo. 

Comprehensive    Service    Corp.. 

245  \^'.  55th  St..  New  York  19. 
Crawford,   Immig   and   Landis, 

Inc.,   200   Fourth   Avenue,   New 

York  3,  New  York. 
The  Jam  Handy   Organization, 

1775  Broadway.  New  York  19. 

Ken  Killian  Co.  Sd.  &  Vis.  Pdts. 

17    New    York    Ave.,    Westbury. 

N.Y. 
S.  O.  S.  Cinema  Supply  Corp., 

602  W.  52nd  St.,  New  York  19. 
Training  Films,  Inc.,  150   West 

54th  St.,  New  York  19. 
Visual  Sciences,  599BS  Sufiern. 

•  PENNSYLVANIA   • 
The  Jam  Handy  Organization, 

Gateway  Center,  Pittsburgh  22. 

J.  P.  Lilley  &  Son,  928  N.  3rd 

St.,  Harrisburg. 
Lippincott   Pictures.   Inc..   4729 

Ludlow  St.,  Philadelphia  39. 

•  WEST  VIRGINIA  • 

B.  S.  Simpson,  818  Virginia  St. 
W.,  Charleston  2,  PH  6-6731. 


SOUTHERN  STATES 

•   ALABAMA   • 

Lewis  M.  Stone,  Projector  Serv- 
ice. "Specialized  in  Service." 
1409  Ford  Ave.,  Tarrant  City  7, 
Ala. 

•  FLORIDA   • 
Norman  Laboratories  &  Studio, 

Arlington  Suburb,  Jacksonville. 

•  GEORGIA   • 
Colonial    Films,    71    Walton   St., 

N.W..  Alpine  .3378,  Atlanta. 
Stevens  Pictures,  Inc.,  101  Walton 
St.,  N.  W.,  AtlanU  3. 


•  LOUISIANA   • 
Stanley     Projection     Company, 

2111/2  Murray  St.,  Alexandria. 

Stevens  Pictures,  Inc.,  1307  Tu- 
lane  Ave.,  New  Orleans. 

Delta  Visual   Service,   Inc.,   815 

Povdras  St.,  New  Orleans  13. 
Phones:  CA  8945  -  RA  9143. 

•  MISSISSIPPI   • 
Herschel   Smith   Company,    119 

Roach  St.,  Jackson  110. 

•  TENNESSEE  • 
Southern    Visual    Films,    687 

Shrine  BIdg.,  Memphis. 
Tennessee   Visual   Education 
Service,  416  A.  Broad  St.,  Nash- 
ville. 

•  VIRGINIA   • 

Tidewater  Audio- Visual  Center. 

617  W.  35th  Sl,  Norfolk  8,  Phone 
Ma  5-1371. 

MIDWESTERN  STATES 

•  ILLINOIS   • 

.■Vmerican  Film   Registry,  24  E. 

Eighth  Street,  Chicago  5. 

Association  Films,  Inc.,  561  Hill- 
grove.  LaGrange,  Illinois. 

Atlas    Film    Corporation,    1111 
South  Boulevard,  Oak  Park. 

The  Jam  Handy  Organization, 

230  N.  Michigan  Ave.,  Chicago  1. 

Midwest  Visual  Equipment  Co., 

3518  Devon  Ave.,  Chicago  45. 

Swank  Motion  Pictures,  614  N. 
Skinker  Blvd.,  St.  Louis  5,  Mo. 

•  IOWA  • 

Pratt  Sound  Films,  Inc.,  720  3rd 
Ave.,  S.E.,  Cedar  Rapids,  Iowa. 

•  KANSAS-MISSOURI   • 

Erker   Bros.   Optical    Co.,   908 

Olive  St.,  St.  Louis  1. 

Swank  Motion  Pictures,  614  N. 

Skinker  Blvd.,  St.  Louis  5. 

•  MICHIGAN  • 
Engleman    Visual    Education 

Service,  4754-56  Woodward  Ave.. 
Detroit  1. 

The  Jam  Handy  Organization, 

2821  E.  Grand  Blvd.,  Detroit  11. 

CapiUl  Film  Service,  224  Abbott 
Road,  East  Lansing,  Michigan. 

•  OHIO   • 

Ralph    V.    Haile    &    Associates. 

326  E.  Fourth,  Cincinnati  2. 


.  OHIO  • 

Academy  Film  Service  Inc., 
2110  Payne  Ave.,  Cleveland 
14. 

Fryan  Film  Service,  1810  E.  12th 
St,  Cleveland  14. 

Sunray  Films,  Inc.,  2108  Payne 

Ave..  Cleveland  14. 

The  Jam  Handy  Organization, 

310  Talbott  Building,  Dayton  2. 

Twyman  Films  Inc.,  400  West 
First  Street,  Dayton. 

M.  H.  Martin  Company,  1118 
Lincoln  Way  E.,  Massillon. 

WESTERN   STATES 

•  CALIFORNIA  • 

LOS  ANGELES  AREA 

Donald  J.  Clausonthue  Co.,  1829 

N.   Craig  Ave.,  Altadena 

Coast  Visual  Education  Co.,  5620 
Hollywood  Blvd.,  Hollywood  28. 

Ilollvwood    Camera    Exchange, 

1600  N.  Cahuenga  Blvd..  Holly- 
wood 28. 

The  Jam  Handy  Organization, 

1402  Ridgewood  Place,  Hol- 
lywood 28. 

Ralke  Company,  829  S.  Flower  St., 
Los  Angeles  17. 

S.O.S.    Cinema    Supplv    Corp., 

6331  Hollywood  Blvd..  Holly"d28. 

Spindler  &  Sauppe,  2201  Beverly 
Blvd.,  Los  Angeles  4. 

SAN  FRANCISCO  AREA 
Association  Films,  Inc.,  351  Turk 
St.,  San  Francisco  2. 

Westcoast  Films,  350  Battery  St., 
San  Francisco  11. 

•  COLORADO   • 

Dale  Deane's  Home  Movie  Sales 
Agency,  28  E.  Ninth  Ave.,  Den- 
ver 3. 

•  OKLAHOMA   • 

Cory  Motion  Picture  Equip- 
ment, 522  N  .Broadway,  Okla- 
homa City  2. 

•  OREGON  • 
Moore's  Motion  Picture  Service. 

33  N.  W.  9th  Ave.,  Portland 
9,  Oregon. 

•   TEXAS   • 

Association    Films,   Inc.,    1108 

Jackson  Street,  Dallas  2. 
George  H.  Mitchell  Co.,  712  N. 

Haskell,  Dallas  1. 

•   UTAH   • 

Deseret  Book  Company,  44  E.  So. 
Temple  St.,  Sah  Lake  City  10. 


USE  THIS  DIRECTORY,  TO  LpCATE  THE  BEST  IN  EQUIPMENT,  FILMS  AND  PROJECTION' 


Radiant  Screen  Reports  24%         | 
Increase  in  Screen  Shipment 

♦  Noting  "sharply  increased  inter- 
est" in  the  use  of  16mm  and  8mni 
motion  pictures  and  35mni  slides  in 
1955,  Adolph  Wertheinier,  executive 
vice-president  of  Radiant  Manufac- 
turing Corp.,  Chicago,  reports  a 
24 'f  increase  in  shipments  of  Ra- 
diant .screens  made  during  the  last 
(juarter  of  last  year  over  the  same 
period  in  1954. 

"The  demand  for  our  products 
contiiuies  at  the  highest  level  ever,' 
\^  ertheimer  said,  "and  as  a  result. 
Radiant  »ill  enter  the  first  quarter 
of  1956  with  a  heavier  backlog  of 
orders  than  has  been  compiled  in 
any  previous  year." 

Reports  from  projector  manufac- 
turers, both  in  the  L  iiited  States  and 
abroad  indicate  similar  conditions 
of  unprecedented  consumer  demand. 
Radiant  has  supplied  approximately 
3.0(IO.IHK1  projecticjn  screens  to  the 
world  market. 

■::-  *  # 

Animation  Equipment  Hikes 
Price  on  Oxberry  Stands 

♦  Prices  on  Oxberr\  animation 
stands  and  optical  printers  will  be 
advanced  on  April  I.  according  to 
an  announcement  by  The  Animation 
Ec|uipment  Corporation,  New  Ro- 
chelle.  N.^ .  The  price  increase  re- 
sults from  increased  material  and 
labor  costs,  the  company  states. 

A  number  of  new  accessories  and 
several  unique  design  features  now 
incorporated  in  the  basic  Oxberr\ 
units  are  described  in  new  brochures 
soon  to  be  made  available  by  the 
company. 

The  firm  recently  increased  its 
floor  space  by  .50 '^j  and  has  trans- 
ferred a  portion  of  its  assembly  op- 
erations to  a  second  building  in  New 
Rochelle.  W  ith  an  expanding  de- 
mand for  Oxberry  equipment  from 
domestic  and  foreign  markets,  it  be- 
came necessar\  to  extend  manufac- 
turing facilities  in  order  to  maintain 
prompt  deliver),  schedules. 

For  the  new  brochures  and  speci- 
fications contact  the  company  at  3o 
Hudson  Street.  New    Rochelle.  N.Y. 

Only  Franchised  Dealers  Are 
to  Sell  Vieviflex  Projectors 
♦  \  ie^vlex  audio-\  isuai  projectors 
and  accessories  now  will  be  sold 
only  by  accredited  franchised  dealers 
whose  principal  efforts  are  in  the 
school,  industrial  or  religious  fields. 
Viewlex.  Inc..  of  Long  Island  Cit). 
N.Y..  has  announced.  This  new 
policy  is  meant  to  protect  dealers 
from  unfair  competition  and  to  as- 
sure tlieni  of  a  fair  profit. 

By  selective  awarding  of  fran- 
chises, only  franchised  dealers  will 
he  able  to  obtain  Viewlex  projectors 
and  accessories. 


174 


BUSINESS     SCREEN     MAGAZINE 


BUSINESS   SCREEN    BOOKSHELF   SERVICE 

Your  Convenient  Mail  Order  Source  for  Useful  Audio-Visual  Books  and  Guides 


BOOKS   ON  PRODUCTION  TECHNIQUE: 

101  —  American   C'.inem;itographer   Hand   Book   and   Reference 

Guide,  bv  Jackson  J.  Rose.  A  convenient  source  of  the  basic 
facts  concerning  photographic  materials,  methods  and 
ei|iiipmcnt.  Eighth  edition,  ,'),il   pages $5.00 

102  —  Film  and  Its  Techniques,  b\   Ravmond  Spottiswoode.  An 

encvclopedic  treatment  of  the  documentary  fihn  —  from 
idea  to  script  and  tliroiigh  all  tlie  steps  of  production.  Uni- 
versity of  California  Press,  505  pages $7,50 

103  —  16mm  Sound  Motion  Pictures,  by  W.  H.  Offcnhauser.  Jr. 

A  complete  manual  for  the  protessional  or  amatem-  llinnn 
producer.  Interscience  Publishers,  Inc..  565  pages.  ..$11.50 

104  —  Painting  with  Light,  by  John  Alton,  .A  discussion  of  the 

technical  and  artistic  aspects  of  lighting  —  what  lights  are 
used  and  \vhere  tlic\  arc  placed;  how  to  make  sure  natinal 
light  is  correct.  The  MacMilhui  Co..   191   pages $6.75 

105  —  Handbook  of  Basic  Motion-Picture  Techniques,  by  Emil  E. 

Brodbeck.  Basic  know  how  lor  Ijotli  amatetus  and  proles- 
sionals.  McGraw-Hill  Book  Company.  Inc..  307  pages  .$6.50 

106  —  The  Recording  and  Reproduction  of  Sound,   by   Oliver 

Read.  .\  complete,  authoritative  discussion  of  audio  in  all 
its  phases.  Howard  W.  Sams  &:  Co.,  Inc.,  800  pages .$7.95 

107  —  Stereo  Realist  Manual,  by  Willard  D.  Morgan,  Henrv  M. 

Lester  and  11  leading  ;S-D  experts.  .-\  complete  manual  of 
modern  35mm  stereo  photography  illustrated  with  'i  D 
photos  in  color  and  black  and  white.  .\  special  \  iewer  is 
included  in  the  book.  Morgan  and  Lester,  400  pages  .. $6.00 

108  —  The  Technique  of  Film  Editing,  compiled  bv  Karel  Reisz 

tor  the  British  Film  .Acadenn.  .\  practical  analysis  of  the 
problems  of  film  editing  b\  10  experienced  lilm  makers  — 
a  guide  for  film  editors  and  TV  directors.  Farrar.  Straus 
and  Cudahv.  282  pages  . $7.50 

109  —  Preparation  and  U.se  of  Audio-Visual  .\ids,  by  Haas  and 

Packer.  Practical,  step-by-step  instructions  on  how  to  pre- 
pare  and   use   visual   aids   effectively.   Prentice-Hall.   Inc. 

381  pages - $6.65 

TELEVISION  PLANNING   AND  PRODUCTION: 

201  -  The  Handbook  of  TV  and  Film  Technique,  by  Charles  \V. 

Curran.  \  non-technical  production  guide  for  executives 
covering  film  production  costs,  methods  and  processes. 
Includes  a  section  on  the  production  of  films  for  TV 
programs  and  commercials.  Pellegrini  and  Cudahy,  120 
pages $3.00 

202  —  Movies  for  TV,  bv  John   H.   Battison.  A  comprehensive 

technical  guide  to  the  use  of  films  in  television  program- 
ming. Covers  the  basic  principles  of  the  medium,  character- 
istics of  equipment  and  program  planning.  The  Macmillan 
Co..  37()  pages $5.00 

GENERAL  REFERENCE  BOOKS: 

301  —  The  Dollars  and  Sense  of  Business  Films,  by  the  Films 
Steering  Committee  of  the  .\.N..\.  .\n  analysis  of  the  actual 
cost  and  circulation  records  of  157  important  business  films. 
Association  of  National  .Advertisers.  128  pages $5.00 

302 -The  Film  in  Industrial  Safety  Training,  by  Paul  R. 
Ignatius.  .\  discussion  of  how  films  can  contribute  to  the 
attainment  of  a  favorable  safety  record,  and  the  problems 
involved  in  their  use.  Harvard  L^niversity  Press,  119 
pages  $1.50 

303  —  The  Use  of  Training  Films  in  Department  and  Specialty 
Stores,  by  Harry  M.  Hague.  .-\n  analysis  of  the  current  use 
ol  films  in  retail  training  and  obstacles  to  more  effec- 
tive and  widespread  use.  Harvard  University  Press,  147 
pages  $1.50 


AUDIO-VISUAL  METHODS   &  MATERIALS: 

401  —  .\udio-Visual  Methods  in  Teaching  —  Revised  Edition,  by 

Edgar  Dale.  .\  review  of  the  .\udioVisiial  field,  both  its 
theory  and  practice.  Colorfully  illustrated.  The  Dryden 
Press.  520  pages  $6.25 

402  —  .\udio-Visual  Materials,  by  W'ittich  and  SchuUer.  Discusses 

and  analv/es  the  nature  and  use  of  audiovisual  materials 
from  blackboard  and  chalk  to  television.  Harper  S; 
Brothers.  554  pages  - $6.15 

403  —  .\udio-Visual  .Aids  to  Instruction,  by  McKown  &  Roberts. 

How  to  |jrogram  audio-\isual  devices  for  education.  Mc- 
Graw-Hill Book  Co..  493  pages $4.75 

404  —  The  .\udio-\'isual  Reader,  edited  bv  James  S.  Kinder  and 

F.  Dean  .McCIuskv.  Philosophy,  theory,  research  and  audio- 
visual instruction  in  teaching  materials  in  the  school  sys- 
tem. Wni.  C.  Brown  Co.,  378  pages $5.75 

405  —  .Audio-Visual  Techniques,  by  Chandler  &  Cypher.  A  guide 

to  enriching  the  curriculum  with  a  wide  variety  of  audio 
and  visual  materials.  Noble  and  Noble,  252  pages $3.50 

406  —  Films   in    Psychiatry,    Psychology    &    Mental    Health,    b\ 

Nichtenhauser.  Coleman  and  Ruhe.  .\  study  of  the  use  and 
evaluation  of  films  in  this  field  plus  review  of  major  mental 
health  films.  Health  Education  Coiuicil.  2()9  pages $6.50 

PERIODICALS   AND   GUIDES: 

501  —Business  Screen  Magazine.  The  national  joiunal  of  audio- 

visual commimications  in  birsiness  and  industry.  A  full 
V  ear's  serv  ice.  eight  issues __ $3.00 

502  —  The  .\udio-Visiial  Projectionist's  Handbook.  .A  two-color 

portlolio  ol  ideas  and  pointers  for  presenting  a  better 
audio-visual  program.  Business  .Screen $1.00 

503  —  The  National  Directory  of  Safety  Films.  .A  catalog  of  more 

tfian  950  subjects  including  1954  additions.  National  Safety 
Council $1.00 

504  —  Guide  to  Films  &  Uses  by  Sales  Executives.  Forty-five  pages 

ol  text  plus  a  lomplete  sales  training  film  list.  National 
Fedeiation  of  Sales  Executives $3.00 

505  —  Volume  11  of  Business  Screen.  Eight  full  issues  for  1950 

bound  in  one  volimie $7.50 

,506  —  Volume  12  of  Business  Screen.  Eight  full  issues  for  1951 
bound  in  one  volume  .$7.50 

507  —  Volume  13  of  Business  Screen.  Eight  full  issues  for  1952 

bound  in  one  volume  $7.50 

508  —  Volinne  14  of  Business  Screen.  Eight  full  issues  for  f953 

l)()iMul  in  one  volume  $7.50 

509  —  \'olunie  15  of  Business  Screen.  Eight  full  issues  for   1954 

bound  in  one  volume  - $7.50 

510  — Volume  16  of  Business  Screen.  Eight  full  issues  for  1955 

bound  in  one  volimie  $7.50 


DETACH   AND   MAIL   WITH   YOUR  CHECK  TO: 

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7064    SHERIDAN    ROAD      •      CHICAGO    26,    ILLINOIS 

Pleose  ship  the  following   (indicate  by   number): 


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AN 


INDEX      TO      ADVERTISERS      IN      THIS      ISSUE 


Acaiicniv  Filin>.  Int 

American  Assmialinii  nl  lilni  I'uiclutcis. 

Ainpro  t;(n|Hii;ili()n    

\ns((>  ni\isiiin.  Ccncral  Aniline  ft  Film 

rorpi)r;ition    

Alias  Film  C(ii  piiialion   

An<iii>M:isHr  (.nrpdialion   

Audin  Produclioiis.  Ini 


Ili<l 


Klinj;   I'JHiIii  (.inpiuatitin 

kin}>lu  Slnilid.    I  he   

knight    I  itli"  Service 


67 
17 
•M 
10 


nallcn  Films,  nivisinn  i>l  Rapid  t.rip  anil 

Ballon.  I. Id "" 

Bav  Slalc  Film  I'rodndions.  Inr 21,  68 

Bccland  King  Film  I'riuUictions  53 

Bell  .<:   Himell    3 

Bcrndl  Bach.  Inc '-9 

Bovey.  Martin.  Films.  Inc H" 

Bnscli  Film  S:  lupiipment  Co 311 

Bvron  .Studios  and  l.alioratory   '' 


Calvin  Co..  The  66. 

Camera  Equipment  Company 43, 

Camera  Marl.  Inc..   I  he   

Campus  Film  Productions  

Capital  Film  Laboratories,  Inc 

Caravel  Films.  Inc 

Cartoonists.  Inc 

Cale  (v:  McGlone   

Centron  Corporation   

Chicago  Film  Studios 

Cinckad  Engineering  Corporalion  

Cinema  Research  Corporation 

Cinescript    

Circle  Film  Laboratories   

Colhurn.  George  W..  Laboratory,  Inc 

Collinson.  Robert  Reiner  

Color  Reproduction  Company  

Coinpco  Corporalion 

Comprehensive  Service  Corporation   

Consolidated  Film  Industries   

Copeland.  Jack.  Associates  

Corellijacobs  Film  Music.  Inc 

Crawley  Films.  Inc 

Custom  Film  Laboralorv  


131 
159 

16.T 

33 
III 


Da-Lite  Screen  Co.,  Inc 

Ilavis.  Robert.  Associates,  Inc 

Depicio  Films    

Dudley  Pictures  Corporation  

DuKane  Corporation.  The 

Dunn.  Cal,  Studios  - 

Du  Pont  Company.  Photo  Products  Dept. 
Dynamic  Films,  Inc 


22 
72 
70 
5-1 
72 
38 

160 
48 
34 

114 

20 

64 

10 

9 

167 
36 
74 

170 

62 
68 
152 
69 
16 
60 
33 
49 


l.anglois  Filmusic.  Inc 

Laskv  Film  Productions.  Inc 

Lawrence.  Robeit.  Productions.  Inc. 

I.oucks  .^-  Norling  Studios.  Inc 

I.Mton.  Rav.  Productions  


103 


167 
165 


Eastern  Effects.  Inc 16J 

Eastman  Kodak  Company 97 

Empire  Pholosound.  Inc 72 

Engel.  Walter.  Inc 161 

Escar  Motion  Picture  Service 40 

Fiberbilt    ]59 

Film-Art  Service   '  ™ 

Film  .Associates  of  Michigan 30 

Filmeftecls  of  Hollywood    18 

Filmfax  Productions 58 

Fiore  Films.  Inc 81 

Florez.  Inc 59 

Florman  &  Babb 14 

Fordel  Films.  Inc 2; 

Fox,  George.  Organization.  The 63 

Frost.  Jack  A '5' 

Ganz.  William  J..  Company,  Inc 155 

General  Film  Laboratories  Corp.  ..Third  Cover 

German.  W.  J..  Inc 147 

Glenn.  Jack.  Inc 171 

Gordon  Enterprises   171 

Granducci.  Oeveste.  Scripts  By  55 

Graphic  Arts  Workshop  155 

Graphic  Films  Corporation  170 

Halligan.  George 170 

Handy,  Jam,  Organization.  The  . .  .Fourth  Cover 

Harwald  Company.  The 78 

Henry.  Bruce  47 

Hollywood  Film  Company  26 

Hollywood  Film  Enterprises  129 

Holmes.  Frank  50 

Information  Productions,  Inc 61 

Jones.  Dallas,  Productions,  Inc 71 

Kalart  Company,  Inc..  The  32,  157 

Kinevo\.  Incorporated    76 

Kling  Film  Produdions  74,  70.  78,  80 


-Magnasyirc  Manufacturing  Co.,  Ltd 52 

.Marathon  Newsreel 64 

McAlister.  J.  C...  Inc 13 

Mercer.  Ray.  S:  Co 165 

Miami  National  Productions 32 

Mitchell  Camera  Corporation.  The 82 

Modern    Talking  Picture  Service.  Inc SI 

\lci\  iilal)  Film  Laboratories.  Inc I- 

\Io\  iola  Manufacturing  Co 60 

MPO  Pioduciions.  Inc 39 

Mnrphv.  Owen.  Productions,  Inc 24 

\eumadc  Products  Corp 32 

OUmpus  Film  Productions 171 

Orleans.  Sam.  Productions  46 

Paragon  Pictures.  Inc.  ,  .  , 23 

Parthenon  Pictures 152 

Pathe  Laboratories .Second  Cover 

Pathescope  Productions    162 

Peerless  Film  Processing  Corporation  25 

Pelican  Films.  Inc 139 

Polaris  Pictures.  Inc .56 

Precision  Film  Laboratories.  Inc 92 

Producers  Film  Studios  163 

Public  Relations  Society  of  .\nierica  151 

Radiant  Mfg.  Corp 153 

Radio  Corporation  of  America,  Audio- 
Visual  Products  48 

RCA  \'iclor  Record  Division  6 

Rapid  Film    I  echniqne.  Inc 5ft 

Rapid  Grip  and  Batten.  Ltd., 

Batten  Films  Division   70 

Ray.  Reid  H..  Film  Industries.  Inc 31 

Reela  Films.  Inc 156 

Regan  Film  Productions,  Inc 169 

Rocket  Pictures.  Inc 41 

Rockett,  Frederick  K..  Company 158 

Ross.  Charles,  Inc 8 

Salizman.  J.  G.,  Inc 44 

Sarra.  Inc 83 

Schuessler.  Wm 157 

Screen  Cartoonists  Guild 171 

Screencraft  Enterprises.  Inc 34 

Shilin,  Alan,  Division.  Dynamic  Films,  Inc..     49 
Skinner,  Charles,  Productions.  Inc.,  The  .  .36,  37 

Smith.  Fletcher,  Studios.  Inc 73 

S.  O.  S.  Cinema  Suppiv  Corporation 107.  171 

Sound  Masters,  Inc 15 

Southwest  Film  Center  156 

Spindler  8:  Sauppe  163 

Star  Informational  Films  171 

Sterling-Movies,  U.  S.  .\ 51 

Strauss.  Henry,  8:  Company  45 

Studio  Lighting  Co.,  The 1 19 

Sturgis-Grant  Productions.  Inc 140 

Sutherland.  John,  Productions.  Inc 2 

Talent.  Incorporated  118 

Technical  Service,  Incorporated  4 

Technicolor  Motion  Picture  Corporation  . . .  143 

TelePronipTcr  Corporation  133 

Training  Films.  Inc 140 

Transfilm.  Inc 5/ 

Tri-.-Vrt  Color  Corporation 28 

Trident  Films.  Inc 139 

Vacuumaie  Corporation   80 

Van  Praag  Productions  46 

Victor  .Animalograph  Corporation  40 

Videart.  Inc 167 

Video  Film  Labs  52 

\'iewlex.  Inc. 113 

Visualscope.  Incorporated 170 

Vogue-Wright  Studios 65 

Wade.  Roger.  Productions  75 

Walker.  Gene  K..  Productions 50 

Wilcock.  Cieorgc    171 

Wilding  Picture  Productions.  Inc J 

Willanl   i'ictnrcs.  Inc 79 

Wolll.  Raphael  G..  Studios,  Inc 11 


'The  Magazine  Buyers  Read  and  Sellers  Prefer' 


Bakelite  Shows  the  Technical  Side  of 
"Molding  Phenolics"  in  New  Picture 

S|i<inH»r:  Tlie  liakelile  (^mipaiiy. 
Title:  Molding  Phenolica.  20  iniii.  b  w.  pro- 
duced liy  the  sponsor. 
■¥■  Molding  Phenolics  is  a  technical  film  designed 
spccificalK  fur  use  in  industrial  plants  and  tech- 
nical schools.  It  brinfis  together  for  the  first 
time  the  entire  ranf;e  of  artisans,  craftsmen  and 
technicians  who  ccrntribute  to  the  production  of 
phenolic  molded  articles.  While  the  film  pre- 
sents a  simple  step-by-step  discussion,  designed 
primarily  to  familiarize  new  employees  with 
phenolic  molding  processes,  its  scope  is  so  wide 
that  even  those  workers  who  have  had  long  ex- 
perience in  the  field  may  find  it  enlightening. 

Phenolic  molding  materials,  one  of  the  most 
durable  plastics,  are  used  to  make  handles  for 
electrical  appliances,  handles  for  pots  and  pans, 
radio  and  television  cabinets,  camera  cases,  fur- 
niture drawers,  closures,  photographic  develop- 
ing tank  parts,  washing  machine  agitators,  busi- 
ness machine  housings,  desk  sets,  telephone  hand- 
sets, and  a  wide  variety  of  behind-the-scenes  non- 
conductors for  electrical  parts. 

Prints  may  be  borrowed  from  the  Bakelite 
Companys  Technical  Film  Library.  292  Madison 
Avenue,  New  York.  @' 

*/        *        * 

St.  Louis'  Mercantile  Trust  Company 
Tells  Its  100th  Anniversary  Story 

■¥■  It  was  a  familiar  thing  for  the  1400  bank 
employees  of  the  Mercantile  Trust  Company.  St. 
Louis,  as  they  filed  past  the  cashier's  window  of 
a  large  commercial  theatre.  Going  to  the  regions 
beyond  the  cash-cage  was  an  everyday  experience 
for  them. 

The  familiarity  continued :  the  28-minute  color 
picture  they  watched  was  The  Center  of  the 
Town  —  a  story  of  small  town  banking  —  spon- 
sored by  the  Mercantile  Trust  Company  as  a 
100th  anniversary  salute  to  banks  and  the  people 
they  serve. 

The  film's  public  and  internal  bank  relations 
interest  was  first  "payed  out"  in  a  premiere  at 
the  National  Convention  of  the  American  Bank- 
ers Association  in  Chicago,  then  to  the  employees 
and  the  public.  How  close  cooperation  between 
the  smaller  bank  and  its  metropolitan  corre- 
spondent helps  solve  large  financial  questions 
and  serves  local  business  and  personal  jirobleins 
is  dramatized  in  the  film. 

Produced    by    Premier    Film    and    Recording 

Corporation,  St.  Louis,  the  film  is  being  booked 

to  bank  groups,  clubs  and  schools  through  the 

sponsor  at  721  Locust  Street,  St.  Louis,  Missouri. 

«        «        « 

Largest  "photokina"  at  Cologne 

■¥  Planned  to  be  the  biggest  thus  far,  "photo- 
kina" 1956  —  the  International  Photo  and  Cine 
Exhibition  at  Cologne,  Germany,  will  be  held 
September  29-October  7. 

Extensive  preparations  have  been  in  full  swing 
for  several  months,  it  has  been  announced.  The 
trade  fair  part  of  "photokina"  1956  is  expected 
to  be  "at  least  one-third  bigger"  than  the  1954 
trade  fair. 

Shows  featuring  the  applications  of  photogra-  < 
phy.  supplied  by  many  nations,  will  form  the  ; 
cultural  evhibition  section  at  Cologne.  W  I 


...and  although  it  describes  us,  it  doesn't  distinguish  us.  What  sets  us  apart  from  other  film  labora- 
tories is  the  fact  that  we  scrupulously  expand  our  capacity  at  a  pace  that  never  lags  behind  the  ever 
Increasing  demand  for  our  services.  Thus,  the  great  volume  of  footage  that  daily  flows  through  our 
tanks  does  not  diminish  our  ability  to  render  prompt  and  efficient  service,  but  enhances, it. |Complete 
16mm  and  35mm  services  including  16mm  color  printing. 


•o 


GENERAL   FILM    laboratories  CORP.      1546Areyie    Hollywood  28,  California    HOIIywood  2-6171 


It  takes  a  lot  of  skilled  people  to  create  and  produce  a 
successful  business  motion  picture  or  visual  presentation. 
More  than  that,  it  takes  modern  equipment,  laboratory 
facilities  and  well  integrated  technicians  with  "know-how." 

Teamwork  geared  for  efficiency .. .  .  men  who  know  the  tools 
of  their  professions  . . .  with  nothing  borrowed  or  sub-let 
to  chance  .  .  .  means  integration  and  economy. 

Complete  control  of  production  from  script  to  screen, 
with  "nothing  farmed  out,"  means  that  the  buyer  gets 
swift,  dependable  service. 

^JAM  HANDY  ^^'^'^^^^ 


NEW  YORK    19 
1775  Broadway 

• 
HOLLYWOOD   28 
1402  Ridgewood  Pli 

• 
DETROIT    11 
2821  E.  Grand  Blvd 

• 
DAYTON   2 
310TalbottBldg. 

• 
PITTSBURGH   22 
Gateway  Center 

• 

CHICAGO    1 

230  North  Michigan 


SELF-CONTAINED      UNDER      ONE      MANAGEMENT 


'^^ 


.*-*( 


/ 


M        A        G        A 


I        N 


\A\ 


The  National  Journal 
of  All  Audio  and  Visual 
Media  and  Methods 

ISSUE  2    •   VOLUME    17    *    1956 
PRICE  FIFTY  CENTS 


Everyone  Profits  wh 


wnen 


you  use 


I 


c«i*r 


THE 

CAMERAMAN 

PROFITS 

Accurate  processing  of  new  and 
faster  films  permits  simple,  less 
costly  lighting  and  guarantees 
liltlike  color  of  uniformly  high 
quality  in  every  scene. 


THE 

DIRECTOR 

PROFITS 

Rush  delivery  of  color 
correct  dailies  permits  tighter 
production  schedules. 


THE 

VIEWER 

PROFITS 


Critics  and  Viewers  alike  praise 
the  breathtakingly  beautiful  and 
accurate  reproductions  when 
you  use  Pathecolor. 


THE 
THEREFORE:    PRODUCER 
PROFITS 


Lower  costs  .  .  .  Earlier  release 
dates  .  . .  Satisfied  Viewers  .  . . 
Mean  Profits  from  Pathecolor. 


\^-yi. 


^like  color    q 


CALL  OR  WRITE 


Laboratories,  Inc. 


HOLLYWOOD  6823  Santa  Monica  Blvd.     •     Hollywood  9-3961     •     NEW  YORK  105  East  106th  Street     •     TRofalgor  6-1120 


GREAT  MOTION   PICTURES  ARE  PROCESSED  BY 


^   >i 


mM, 


^le  Laboratories,  Inc.  is  a  subsidiary  of  CHESAPEAKE  INDUSTRIES,  INC. 


When  you  moke  your  next  TV  commercial 


LOOK  FOR  THESE  INGREDIENTS  OF  SUCCESS: 


BUSINESS  INFORMAT 


!•  Proved  reliability  in  meeting  schedules;  ^^^  1 9 1956 

2.  Vivid  photography  that  emphasizes  the  sales  message; 
3*  Unusual  effects  that  arrest  eye  and  ear; 
4«  Policies  that  have  won  client  approval  for  many  years. 


Caravel's  specialized  TV  department  is  ex-        We  stand  ready  to  discuss  your  TV  needs 
pertly  staffed  to  give  fast,  careful   service.        at  any  time,  without  charge  or  obligation. 

Advertising  executives  are  invited  to  write  or  telephone  for  the 
free  Caravel  brochure,  THE  MOTION  PICTURE  AS  A  SALES  TOOL. 


Caravel -produced  TV  spots  currently  being  shown  include 
these  famous  names,  among  many  others: 


•  American  Standard 

•  Bufferin 

•  Dash 

•  Ehler's  Coffee 

•  Geritol 

•  Gillette 


•  Goodyear 

•  Instant  Postum 

•  Johns  Manville 

•  Kelvinator 

•  Mistol-Mist 

•  Nabisco 


•  Nash 

•  Sani-Flush 

•  Socony  Mobil 

•  U.  S.  Steel 

•  U.  S.  Treasury 

•  Westinghouse 


CARAVEL  FILMS, 


INC 


730   FIFTH   AVENUE,   NEW  YORK 
CIRCLE  7-6111 


o 


ur  new  Detroit  office  is  under  the 
direction  of  Ross  M.  Sutherland,  executive  vice-presi- 
dent in  charge  of  sales  and  client  service.  It  is  located  in 
The  Stephenson  Building,  6560  Cass  Avenue  at  West 
Grand  Boulevard.  The  telephone  number  is  TRinity 
2-2280.  Mr.  Sutherland's  business  and  motion  picture 
operating  experience  provides  business  and  industry 
executives  with  a  qualified  counseling  service  in  the 
film  communications  field,  particularly  in  determining 
how  much  a  business  film  should  cost  to  assure  maxi- 
mum results  for  the  money  spent  in  production  and 

distribution. 

John  Sutherland  Productions,  Incorporated 

LOS   ANGELES 

201  North  Occidental  Boulevard 

Los  Angeles  26.  California        OUnkirk  8  5121 

NEW   YORK 

33  East  48th  Street 
New  York  17,  New  York        PLa/a  5  1875 

DETROIT 

6560  Cass  Avenue 
Detroit  2.  Michigan        TRinity  2  2280 


"The  Conservation  Story,"  a  new 
2i3-minute  color  film,  produced  for 
the  Richfield  Oil  Corporation  by 
John  Sutherland  Productions,  was 
written  by  Donald  Culross  Peattie 
and  Louise  Redfield  Peattie,  nar- 
rated by  Thomas  Mitchell,  and  with 
oritfinal  music  composed  and  con- 
ducted by  Les  Baxter.  "The  Con- 
servation Story"  is  distinctly 
superior  in  all  departments.  The  i| 
photography  is  unusually  effective 
and  the  story  moves  forward 
smoothly  and  entertainingly. 


M|| 


The  film  shows  the  vastness  and 
grandeur  of  this  country  in  the 
early  days,  and  how  the  pioneer,  in 
his  eagerness  to  settle  up  the  coun- 
try and  push  westward,  exploited 
the  land's  natural  riches  with  reck- 
less abandon. The  heart  was  cut  out 
of  virgin  forests,  range-lands  were 
overstocked  and  overgrazed  ; 
ground-cover  was  destroyed,  top- 
soil  washed  away,  and  fertile  field- 
became  dust-bowls. 

Fortunately  for  all  of  us,  thought- 
ful men  became  alarmed  at  what  we 
were  doing  to  our  heritage  and. 
before  it  was  too  late,  they  .set 
about  to  correct  these  earlier  mis- 
takes. Forests  were  re-seeded,  tim- 
ber was  cut  with  great  care,  the 
land  was  contour-ploughed,  ground- 
cover  was  replanted. 


HV-W. 


And  to  that  irreplaceable  resource 
— oil-the  same  intelligent  conser- 
vation philosophy  was  applied. 
Clearly,  concisely  and  dramatically  i 
this  film  shows  what  industry  lead-  > 
ers  are  doing  to  save  enormous 
amounts  of  underground  oil  from 
going  to  waste. 


"The  Conservation  Story"  is  ai 
prime  example  of  the  film  which 
interests  and  entertains  its  audi- 
ences and  thus  informs  and  per- 
suades them.  It  is  a  film  with  the 
Sutherland  touch. 


BUSINESS  SCREEN   MAGAZII 


Bell  &  HowelVs  new  Filmosound  302  magnetic  recording  projector.  This  is  how  Pan  American  adds  Spanish  sound  to  movies. 


How  Pan  Am  uses  famous  Filmosound 
to  reach  17,000  employees  in  79  countries 


To  develop  smooth-running  teamwork  among 
17,000  employees  throughout  the  world,  Pan 
American  World  Airways  uses  sound  movies. 
Pan  American  has  in  operation  over  100  Bell  &  Howell  pro- 
jectors. "Even  in  constant  use,  rugged  Filmosounds  give  us 
top  performance  with  minimum  maintenance,"  says  Frank 
Howe,  System  Superintendent  of  Sales  and  Service  Training. 
Bell  &  Howell's  Filmosound  302  magnetic  recording  pro- 
jector is  today's  most  useful  audio-visual  tool  for  teaching 
and  communication  in  business,  school  and  church.  New 
features  include  sound-insulated  doors,  8-inch  speaker,  posi- 
tive tilt  control,  gentler  film  handling.  It's  so  easy  to  add 
sound  to  your  own  movies.  Just  record  directly  on  film  as 
pictui'e  is  shown.  Projects  any  16mm  film,  sound  or  silent. 
Ask  your  Bell  &  Howell  dealer  to  demonstrate  the  new 
Filmosound  302  or  wi-ite  for  free  brochure.  Bell  &  Howell, 
Dept.  T-2,  7108  McCormick  Road,  Chicago  45,  Illinois. 


FINER  PRODUCTS  THROUGH 

IMAGINATION 


Bell  &  Howell 


Pan  Aineri::an's  own  sound  movies  train  new  employees  in 
every  phase  of  airline  operation.  The  Pan  American  News- 
reel,  quarterly  company  "magazine"  on  film,  dramatically 
reports  personalized  news  throughout  the  far-flung  system. 


il  U  M  B  E  R     2 


VOLUME      17 


195  6 


ON  DESK  TOP 


IN  THE  SHOP 


IN  HOTEL  ROOM 


IN  CONFERENCE  ROOM 


ON   SALES  COUNTER 

SHOW 
MOVIES 


BieiiAj 


1 


IN  THE  LABORATORY 


IN  THE  AUDITORIUM 


with  only   I   projector 

•  •  •  the  TSI-Duolite 


With  built-in  screen 


Yes,  we  mean  anywhere  .  .  .  even  in  lighted  rooms. 
With  the  Duolite  you  con  show  16  mm  movies  in  many 
places  that  were  never  before  practical.  The  Duolite 
has  a  large  built-in  TV  size  screen  that  gives  you 
beautiful  picture  reproduction  without  the  fuss  and 
bother  of  setting-up  a  screen  or  darkening  the  room. 
Yet,  when  you  want  to  use  a  standard  external  screen, 
the  same  projector  can  be  used.  Just  a  flip  of  the 
lever  and  you're  ready  to  go. 

The  built-in  screen  allows  movies  to  be  shown  anyplace 
you  can  set  the  projector  down  and  plug  it  in.  Think 
of  that!  Think  what  that  could  mean  in  terms  of  your 
doubling  or  even  tripling  the  use  of  your  films.  Salesmen 
love  the  Duolite.  It's  so  easy  to  set-up  and  operate. 
They  don't  have  to  lug  around  a  separate  screen  ond 
other  equipment.  Sales  films  con  be  shown  right  on 
the  prospects  desk  without  any  disturbance  at  all. 
Any  room  big  enough  for  a  desk  is  big  enough  for 
a  Duolite  show. 

Write  today  for  free  literature  and  complete  specifi- 
cations on  the  Duolite.  If  you  wish,  a  demonstration 
can  be  arranged  at  no  obligation. 


TECHNICAL  SERVICE,   INC. 

30865    FIVE    MILE    ROAD   ■    DEPT.    C   •    IIVONIA,    MICH. 

Weil  Coos)  Office:  i3S7    Melroie   Ave.    •    Hollywood    29,   Colif.    •    Phone    Normondie    5-6621 

Conodfon  Diitr.:  S.  W.  Coldwell,  Ltd.  •  447  Jarvis  St.  •  Toronto  5,  Ont. 

foreign  Diilr.i  Weilrex  Corp.  (formerly  Weilern  Electric  Enporll  •   11  1    Eighth  Ave.,  N.Y.  11 ,  N.Y. 


With  standard  screen 


(combined  with  See  &   Hear  Magazine) 

Issue  Two  •  Volume  Seventeen   •    1956 

PREVIEW    OF    CONTENTS 

The  Fulure  for  Films  in  Color  Television 8 

The  Kodachrorae  Changeover:  Type  5265  to  Type  5209 17 

Academy  Award  Winner:  "The  Face  of  Lincoln" — 17 

News  of  the  Film  Prodncer  .Associations 22 

Business  Screen  Camera:  Personalities  in  the  News 29 

Case  Histories:  Current  Film  Programs  of  Spencer  Chemical, 
American  Zinc  Institute.  Ford  Motor  Company 32 

General  Electric  Presents  "'This  Is  Automation" 34 

Calvin  Workshop  Honors  16nim  Pioneers 36 

Community  Citizenship:  Women's  Clubs  in   Action 38 

The  Minneapolis-Moline  Film  Story 42 

DuPont  Shows  "The  Case  for  the  Hidden  Heart" 42 

Screen  Fare  for  Safety  Education  Programs 46 

Pictures  in  the  Farm  and  Food  Fields 48 

Closed  Circuit  TV  or  Films  for  Meetings? .50 

Production  Review  Supplement:  New  Listings 52 

Business  Screen  Executive:  Staff  Appointments 56 

New  Audio-Visual  Equipment  &  Accessories 62 

Plus:  The  National  Directory  of  Visual  Dealers 


Office  of  Publication :  7064  Slieridan  Road,  Chicago  26 


EN  NEW  YORK  CITY 

Robert  Seymour,  Jr.,  Eastern  Manager:  489  Fifth  Ave. 

Riverside  9-0215    •    MUrrav  HiU  2-2492 


IN  HOLL^^WOOD 

Edmund  Kerr.  Western  Mgr.,  3028  Beverly  Boulevard 

Telephone:  DUnkirk  7-2281 


Issue  Two,  Volume  Seventeen  of  Business  Scceen  Magazine,  published 
March,  1956.  Issued  8  times  annually  at  six-week  intervals  al  7064  Sheridan 
Road,  Chicago  26,  Illinois  by  Business  Screen  Magazines,  Inc.  Phone  BRiargate 
4-6234.  O.  H.  Coelln,  Jr.,  Editor  and  Publisher.  In  New  York:  Robert  Sey* 
mour.  Jr.,  489  Fifth  Avenue,  Telephone  Riverside  9-0215  or  MUrray  HiU 
2-2492.  In  Los  Angeles:  Edmund  Kerr,  3028  Beverly  Blvd.,  Telephone  DUnkirk 
7-2281.  Subscription  $3.00  a  year;  $5.00  two  years  (domestic);  $4.00  and  $7.00 
foreign.  Entered  as  second  class  matter  May  2,  1946,  at  the  post  office  at 
Chicago,  Illinois,  under  Act  of  March  3,  1879.  Entire  content  copyrighted 
1956  by  Business  Screen  Magazines,  Inc.  Trade-mark  registered  U.S.  Patent 
Office.  Address  advertising  and  subscription  inquiries  to  the  Chicago  Office 
of  publication. 


BUSINESS       SCREEN       MAGAZINl 


color  harmony 
every  time 


You'll  also 

have  production  harmony 

every  time  you  schedule 

these  Byron  16mm  facilities: 

script 

art 

titling 

animation 

editing 

sound  effects 

recording 

location  photography 

music  library 

sound  stage 

complete  black-and-white 

laboratory  facilities 

precision  magnetic  striping 


color-correct  * 
prints .... 

Quality  conscious?  Byron  color-correct*  prints  are 
what  you  want.  Get  duplicate  prints  processed 
with  exacting  fidelity  —  color  jirints  in  balance  that 
retain  all  their  natural  beauty  with  full  depth  and 
clarity.   Color-correct*  is  a  Byron  exclusive,  the  result 
of  many  years  of  engineering  research  and  development 
by  a  pioneer  laboratory  —  staffed  by  master  craftsmen 
—  working  with  the  finest  equipment  at  top  level 
efficiency.   Choose  the  leader  in  the  16mni  color  field. 
Time  important?    Try  our  8-hour  ser\'ice. 


byron 


Studios  and  Laboratory 


1  226  Wisconsin  Avenue,  N.W.,  Washington  7,  D.C.     DUpont  7-1800 

'Reg.  V.  S.  Patent  Office 


-JUMBER     2       •      VOLUME     17      •       1956 


SYNCHRONIZER    HEAVEN 


35mm  3-Way  Synchronizer  $165,00 


1.  Fastens  to  roller  arm  of  synchronizer. 

2.  Sync   dailies   quickly  without  using   editing   mochine. 

3.  Ideal  for  checking  sound  track  for  words  or  effects  to  be 
replaced. 

4.  Fastest  and  most  accurate  in  locating  beginning  and  end- 
ing of  words. 

5.  Tape  head  can  be  slid  up  and  bock  to  read  o  track  in 
any  position  of  fullcoat  or  mag  nastripe. 

Selling  Price: 

HFC  Magnetic  Tape  Reader  Synchronizer 

attachment     .. .  S34.50 

HFC  Magnetic  Tape  Reader  Amplifier.    .,  55.00 

Complete  Unit 89.50 


16mm  2-Way  Synchronizer  $125.00 


35mm  5-Way  Synchronizer  $225.00 


16mm  3-Way  Synchronizer  $165.00 


35mm  2-Way  Vistavision  Synchronizer  with 
Footage    &   frame  Counter  $160.00 


35mm  4-Way  Synchronizer  $190.00 


AT   BETTER   DEALERS   EVERYWHERE 


HOLLYWOOD   FILM   COMPANY 


956  SEWARD  STREET 


precision  film  editing  eqiiipmeiil 

HOLLYWOOD   38,   CALIFORNIA 
Hollywood  2-3284 


65-35mm  Combination  Synchronizer  $380.00 


A.N.A.  Films  Comwitfee:  j 

Willis  Pratt  of  A.T.&T. 

Is  Named  Chairman  for  '56 

♦  Willis  H.  Pratt,  Jr.,  Film  Man 
ager.  American  Telephone  and  Tele 
graph  Company,  has  been  tiamei 
Chairman  of  the  A.N.A.  Films  Com 
mitlee.  the  Association  of  Nationa 
Advertisers  announced  today. 

Mr.  Pratt  succeeds  John  Hory 
Advisor  on  Non-Theatrical  Fihiis 
Eastman  Kodak  Company ,  who  wil 
continue  to  serve  on  the  committee 
During  Mr.  Flory's  tenure,  the  Film; 
Connnittee  prepared  a  number  o 
timely  and  valuable  publication 
concerning  business  films.  Anion;! 
them  are  "The  Dollars  and  Sense  o 
Business  Films,"  an  authoritativi 
book  on  the  costs  of  producing  and 
distributing  films  for  advertisin; 
and  public  relations  purposes:  am 
"Criteria  for  Business-Sponsorei 
Educational  Films."  a  16-page  book 
let  presenting  22  basic  points  to  bi 
considered  in  the  pre-productioi 
planning  of  films  intended  for  cl 
room  and  related  audiences,  and  a 
a  guide  to  educators  in  their  selec- 
tion. 

The  A.N.A.  Films  Committee 
under  Mr.  Pratts  direction,  wi] 
soon  release  a  check  list  for  proa 
ducer  and  sponsor  responsibilitie 
in  the  production  of  motion  picture 
a  revision  of  an  earlier  publication 
Also  on  the  agenda  for  early  publi 
cation  is  "International  Passport  fo 
American  Business  Films,"  a  bookj 
let  outlining  time  and  cost  savin), 
procedures  in  exporting  and  import 
ing  business  films. 

The  A.N..4.  Films  Committee  in 
eludes,  in  addition  to  Mr.  Pratt  am 
Mr.  Flory:  W.  M.  Bastable.  S»ift  i. 
Company;  Frederick  G.  Beach.  Rem 
ington  Rand  —  Division  of  Spen 
Rand  Corp. :  Leo  Beebe,  Ford  Moto 
Company:  Eyre  Branch.  Standan 
Oil  Company  of  New  Jersey;  Georg 
J.  Dorman,  U.S.  Steel  Corp.;  John  J 
Dostal,  Radio  Corporation  ( 
America:  Harold  DriscoU.  Bell 
Howell  Company:  Agnew  Fishei. 
Trans-\^"orld  .Mrlines.  Inc.,  Job 
Ford.  General  Motors  Corp.;  Wii 
liam  Hazel.  Standard  Brands  It 
corporated;  J.  W.  King,  America 
Can  Company:  John  T.  Madde 
Jr..  Seagram  Distillers  Company 
Kenneth  Penney.  Minnesota  Minia 
i  Manufacturing  Company;  O.  F 
Peterson.  Standard  Oil  of  Indiana 
H.  A.  Richmond.  Metropolitan  Lit 
Insurance  Company;  Frank  RoUill! 
E.  R.  Squibb  &  Sons;  Virgil  Simf 
son.  E.  1.  du  Pont  de  Nemours 
Company.  Inc.;  and  Stanley  1 
Withe.  Aetna  Casually  &  Sur 
Company. 


I 


BUSINESS       SCREEN      MAGAZIN 


^^ua^c^/... 


.  .  .  are  the  weeds  that  grow  in  the  I'.  S.  and  Canada  .  .  . 
causing  billions  of  dollars  in  damage  each  year  to  industry 
and  agriculture.  But  a  bouquet  to  the  Pacific  Coast  Borax 
Company  for  its  successful  efforts  in  developing  borate  herbi- 
cides .  .  .  and  for  sponsoring  a  powerful  new  educational  film, 
THE  MODERN  WAY  TO  WEED  CONTROL"  to  show  how 
these  chemical  weapons  effectively  and  economically  destroy 
unwanted  vegetation. 


'  STUDIOS,   INC.  ^^ 


HOLLYWOOD        .        NEWVORK        .        CHICAGO        .        DETROIT 


DUMBER     2      •      VOLUME     17      •       1956 


THE    FUTURE    FOR    FILMS    IN    COLOR    TELEVISIOh 

Problems  in  Color  Telecasting  of  Motion  Pictures 
Aired  by  Experts  at  Manhattan  TV  Color  Forum 


MOVIELAB  FILM  LABORATORIES,  INC. 

619  West  54th  Street,  New  York  19,  N.  Y.   JUdson  6-0360 


itlT'iLM  WILL  PLAY  an  even  more 
J/  important  part  in  color  tele- 
vision than  it  has  in  black  and 
white."  So  said  Dr.  Thomas  T. 
Goldsmith.  Jr.,  of  Allen  B.  DuMmil 
Laboratories,  Inc.  at  the  Color 
Forum  meeting  of  the  National  Tele- 
vision Film  Council  in  New  York. 
March  29th.  Extensive  use  of  film, 
he  said,  would  be  important  par- 
ticularly in  the  upcomin';  three  or 
four  formative  years  of  color  T\ 
because  of  the  technical  difficulties 
of  transmitting  the  brightness  range 
of  live  color  television,  which  goes 
up  to  a  ratio  of  3000  to  1  in  many 
instances  and  can  not  be  easily  re- 
corded by  existing  television  cam- 
eras. 

Dr.  Goldsmith  explained  that 
while  reasonably  "'flat'  lighting  ra- 
tios are  the  ideal  conditions  for 
present  color  telecasting,  some  out- 
door remotes  have  such  a  tremen- 
dous dynamic  range  that  they  can- 
not be  successfully  handled  by  the 
color  television  system,  which  is 
limited  to  a  brightness  ratio  of 
approximately  30  to  1.  Yet.  filmed 
scenes  of  similar  subjects  rarely 
tax  the  capabilities  of  the  television 
system  to  produce  pleasing,  accurate 
reproduction. 

Advises  Focus  on  Science 

While  film  \\ill  be  ever  more  im- 
portant in  color  telecasting.  John 
W  hiltaker  of  the  Columbia  Broad- 
casting System  warned  producers 
that  they  must  gear  themselves  to 
"get  out  of  the  art  stage  and  into 
the  science  stage'  in  considering  the 
problems  of  color  film  for  tele- 
casting. 

He  said  tliat  the  many  steps  be- 
tween the  scene  being  photographed 
and  the  reproduction  of  the  image 
on  the  viewer's  screen  necessitated 
a  complete  re-evaluation  of  the 
controls  which  a  producer  can  use 
III  insure  faithful  reproduction. 

Color  Control  Most  Difficult 
1.  J.  Gaski.  of  Consolidated  Fihn 
Industries,  Inc.  and  Ralph  Koch, 
of  K  i.  \^  Film  Service,  pointed  out 
that  completely  accurate  control  of 
television  color  fihn  qualitv  is  prac- 
licalh  an  impossibility  at  present. 
V  ariable  factors  from  the  produc- 
tion set  to  the  viewer  s  screen  in- 
clude up  to  a  dozen  generations  of 
fihn.  when  opticals  are  required,  all 
of  which  can  be  controlled  only 
with  some  tolerance,  and  after  the 
photographic  stage  there  is  the  pos- 
sibility that  electronic  tinkering  by 
the  broadcaster  and  b\  the  viewer 
w  ill  further  distort  hues  and  bright- 


ness   delivered    by    the    producer' 
film  to  the  station. 

Despite  these  variable  factor 
which  can  change  green  in  the  prr 
ducer's  studio  to  yellow  on  tli 
\iewer"s  screen,  Robert  Jenness,  o 
Sarra.  Inc.,  called  for  a  joint  effoi 
li\  all  producers  to  publish  a  set  o 
charts  which  would  enable  art  dire( 
tcjrs.  set  designers  and  the  sponsor 
label  designers  to  know  in  advanc 
what  changes  varying  degrees  c 
exposure  would  have  on  establish 
r,.l„rs. 

Quality  Must  Be  in  Original 
Vlr.  Gaski  emphasized  that  wha 
e\er  variations  might  occur  in  la 
oratory  or  in  electronic  nianipul. 
tion.  the  most  important  factor  i 
quality  still  lies  in  getting  the  pe 
feet  latent  image  on  the  origin, 
color  film. 

Mr.  Koch  said  that  while  grei 
advances  are  being  made  in  tf 
production  of  effects  on  color  fil 
it  was  still  true  that  effects  on  coK 
film  are  10  times  more  complicate' 
longer  to  accomplish  and  expensii 
than  on  b  'w  film. 

Advises  Restraint  on  Gimmicks 

I  rging  art  directors  to  use 
straint  in  planning  television  cor 
mercials.  Bob  Jenness  said  the  u 
of  contrived  optical  gimmicks  in  tl 
entertainment  film  industry  was 
carded  years  ago.  but  he  still  four 
that  some  sponsors  not  only  wantc 
a  good  looking  bottle  of  beer  poun 
into  a  handsome  glass,  but  that  tl 
bottle  was  supposed  to  fly  fr 
around  the  room  and  sign  the  spo 
sor's  name.  In  color  television, 
warned,  this  trend  for  off-beat  ru 
bish  can  only  result  in  enornio 
expense  and  poor  quality  to  boot 

E.  M.  Stifle,  of  Eastman  Kod. 
Company  and  Harold  Jones 
Ansco.  described  some  of  the  pre 
ress  their  compan