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COMPUTER EFFICIENCY WITHOUT CAPITAL INVESTMENT /fROM THE DATA CENTERS OF CONTROL DATA CORPORATION 




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Linear programming is the use of a computer to figure 
out the most profitable combination of various factors 
that make up an essential phase of your business, to 
produce a desired end result. 

□ For the oil refiner, it can be decision on how much of 
each stage of refining shall be used to produce the 
most profitable product-mix, in accordance with mar- 
ket demands at any particular time. 


D For the food processor, it can be selection of ingredi- 
ents for a product with a particular combination of 
nutrients and caloric value, produced at minimum cost. 

□ For a paper maker or wholesaler, it can be decision on 
the cutting of large sheets into required smaller sizes 
with minimum waste. 


WHAT IS 
UNEAR 

PR06RAMMIN6? 


D For a shipper of merchandise, it can be selection from 
among various plants, from the stocks in various 
warehouses, from routes to reach a given market. 
Similar selection is involved in distribution of electric 
power. 


From these four examples, it can be seen that there 
are numerous areas in modern business where linear 
programming can increase efficiency. It’s a matter of 
properly planning the relationship of parts to a whole. 
The machines of a production facility, the Ingredients 
of a product, the segments of a market— elements 
such as these are the threads and fabric of linear 
programming. 


Wherever applied. In these or other business applica- 
tions, linear programming uses the speed of an elec- 
tronic computer to run through the various alternatives 
that are open to you and ascertain which most closely 
approximates the objective that will be most profitable 
to you. 


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Linear programming brings optimal performance to 
the following operations: 


Oil refining 
Feed mixing 
Food processing 
Paper cutting 


Machine scheduling 
Distribution and transportation 
Product-mix planning 
Electric power distribution 


Evaluation of advertising media 

If your business or a phase of your business is in- 
cluded in the listing above, you are either using linear 
programming today or will be doing so within the 
next few years. How soon you will introduce this com- 
puter-age approach to operating efficiency depends 
on three simple factors; 

1 How competitive is business in your field? 

2 When can you afford the investment In modernizing 
your way of doing business? 

3 When can you and your associates, in the day-to-day 
press of present activities, get around to this major 
improvement? 

In some industries, such as oil refining, the level of , 
competition and the close tie-in between profitable 
operation and operating efficiency is such that use of 
linear programming is already a widespread operating 
procedure. In other areas, its introduction is coming 
more slowly. Sometimes it’s the biggest company in 
the field that leads the way. Often it’s a small alert 
outfit that surges ahead by seeing the advantages of 
optimal efficiency before even The Big Boy gets around 
to It. In any case, it will be just a matter of time before^ 
everyone has to follow the leader to keep up. 




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‘‘Total” production line suitably symbolizes General 
Mills, user of probably the most advanced adaptation of 
linear programming techniques conceived to date. Ti/ie 
CONTROL DATA® 3600 Computer at Control Data’s 
Minneapolis Data Center has provided to General Mills 
the capacity for large-scale planning of production and 
distribution for all their packaged foods and flours to 
meet market requirements forecast for some 40 states. 
General Mills’ Operations Research Group has devel- 
oped specialized mathematical techniques and worked 
with the Programming and Analysis staff at Control 
Data’s Center in developing and implementing this 
planning system. 






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yon GAN 

AFFORD TO 
GOMPOTEOIZE NOW 


One factor makes it feasible for medium and small 
businesses in fields where linear programming is 
valuable to benefit from it as readily as the largest 
manufacturers: Control Data’s nationwide Data Cen- 
ters bring computerized operations within the reach 
of anyone. 

A firm need not be large enough to have full-time need 
for a computer of its own. Instead, anyone can lease 
time from any one of Control Data’s six Data Centers 
strategically located in major cities throughout the 
country. Linear programming is available not only to 
firms actually located in the areas of New York, 
Washington, Minneapolis, Houston, Los Angeles and 
San Francisco. Through the use of DATAphones,* 
your firm can profit from this computerized efficiency 
no matter where you are. 

If needed, even the powerful CONTROL DATA® 3600 
is at your service. Without capital outlay, you have the 
use for a few hundred dollars of computer power that 
would require millions to buy outright and more than 
a quarter million a year to lease full-time. 


Now, Data Centers Offer 
. The Bonner and Moore System 

One approach to linear programming is ideally suited 
to the medium or small firm. Devised by the consult- 
ing firm of Bonner and Moore, it Is now made available 
by Control Data in all of our Data Centers. This sys- 
tem offers decided advantages at every stage of its use: 

EASILY ESTABLISHED: It’s easy and fast to get 
under way with Bonner and Moore, thanks to an 
unequalled method for establishing input to the com- 
puter. Right from the first, your people enjoy a mini- 
mum of effort. 

ACCESSIBLE, EASILY REVISED DATA: Ease of 
establishing the system carries through to the han- 
dling of your basic data. The data is retained on 
magnetic tapes filed in your name. No need to regen- 
erate your whole program for repeated use or for 
revisions. 


Data Center at Control Data’s corporate headquarters 
in Minneapolis was the first to install one of the com- 
pany’s large-scale 3600 Computer systems. With its 
core-memory expanded to a capacity of 131,072 48-bit 
words, this installation makes the Minneapolis Data 
Center the most powerful computer facility commer- 
cially available anywhere. The Center is used not only 
by customers in Minneapolis but also by DATAphone 
to customers in other cities. 


USABLE REPORTS: Finally, your reports are deli- 
vered to you in forms that are most useful to your 
profitable planning. Theirformat, moreover, can easily 
be revised to make them still more useful as your 
judgment dictates. 

For further information about the application of linear 
programming to your operations, write or call to the 
Data Centers Department at your nearest Control 
Data office. 



*DATAphone is a registered trademark of American Tele- 
phone and Telegraph Co. 


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DATA CENTERS IN: 

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LOS ANGELES* SAN FRANCISCO* FRANKFURT-AM-MAIN 


CONTROL DATA 

C O R 'P ORATION 


CONTROL DATA CORPORATION 
MINNEAPOLIS, MINNESOTA 55440, TEL: 612-888-5555 


Litho in U. S. A. 


55-0109 


9-64