DJ Drama and Don Cannon are modern mixtape giants, taking the format to new heights in the 2000s in Atlanta with an illustrious crew of collaborators including Young Jeezy and Lil Wayne. The DJ duo made an empire out of their tightly selected mixtapes, leading to an infamous visit by the police to their HQ in 2007 just as the Internet fomented a new way for mixtapes to be distributed digitally.
In this lecture as part of Red Bull Radio: Live in Atlanta, the duo sat down with Rollie Pemberton and discussed their roots, their rise to fame and infamy and the new order of mixtapes in a digital age.
4:31 - Mixtape inspirations
17:40 - Trap or Die
25:18 - Lil Wayne's Dedication
31:13 - Gangsta Grillz series
43:54 - Working with Gucci Mane
1:14:52 - The need for collaborations
The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.
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