Softalk (ISSN 0724-9629) was an American magazine of the early 1980s that focused on the Apple II computer. Published from 1980 through 1984, it featured articles about hardware and software associated with the Apple II platform and the people and companies who made them. The name was originally used on a newsletter of Apple Software pioneer company, Softape, who in 1980 changed its name to Artsci Inc. When the IBM PC came on the market, Softalk Publishing was on the spot with "'Softalk for the IBM PC."' And with the advent of the Apple Macintosh, Softalk Publishing launched an edition for the Mac, named Softalk Mac, written as ST. Mac. For a few years Softalk Publishing published a magazine begun by On-Line Systems (later Sierra On-Line and then Sierra Entertainment). This small magazine had a double life as a gentle industry lampoon as well as covering the gamut of computer games (Softline, renamed to ST. Game for its final issue).