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MEDIA X @ STANFORD UNIVERSITY



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Media X
by Maury Giles
movies

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Customer Centricity: Monetizing Authentic Customer Connections Across the Consumer Journey The call for âengagementâ is coming from all corners of the advertising industry. But, fundamentally, there are two competing interests looking for answers: networks versus advertisers and their ad agencies. One is seeking ways to monetize content while the other is looking for ways to connect with consumers via available content / programming / media options. The common element is the consumer and his...
Topics: Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer Institute at...
Media X
by Greg Nuyens
movies

eye 68

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Audience engagement in immersive environments for business.
Topics: Greg Nuyens, Qwaq Forums, avatars, immersive environments, virtual worlds, Monetizing Audience...
Media X
by Carsten Wierville
movies

eye 91

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Process and examples of products and services innovated by Frog Design that utilize insights about customer engagement
Topics: Customer Engagement and Product / Service Innovation, Carsten Wierville, Monetizing Audience...
Media X
by Kate Niederhoffer
movies

eye 162

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Measuring Engagement in Social Media and New Online Media: New Perspectives on Measuring Involvement When two people are actively engaged in conversation, their communicative behaviors are so in synch as to appear like a well-choreographed dance: their posture is complementary, their linguistic styles are aligned, their facial expressions often mirror one another... How does it translate to new forms of media? What is the hallmark of an engaged conversation-- whether it involves multiple...
Topics: Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer Institute at...
Media X
by Clifford Nass
movies

eye 164

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Emotion is implicated in every moment of our lives. Users and purchasers come to each interaction with an emotional state, and that state influences and is influenced by every subsequent interaction. This talk will address the most fundamental questions concerning emotion: ⢠What are the differences between emotions, moods, and sentiments, and which is most important for monetizing engagement? ⢠Do all people have similar emotions and moods? ⢠How powerful are emotions and moods? â¢...
Topics: Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer Institute at...
Media X
by Neal M Burns
movies

eye 70

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The juxtaposition of mobile and in-place digital communication has presented a number of commercial opportunities. Barfly Networks is one of those new opportunities and is a rapidly growing and successful media network delivering content and advertising on existing television screens in bars. The ability to serve relevant messages in that environment brings advertisers beyond the point of purpose but rather to the point of consumption. The efficiencies delivered at these new alternative digital...
Topics: Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer Institute at...
Media X
movies

eye 134

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Equals is building a user-centric platform to leverage a Unified social graph that provides users Choice, Privacy and Control over their Communications transactions -- and thus making people First Class Citizens of their networked world. These transactions can be on their preferred channel -- Talk, Text or Post and with others who may belong to other trust domains or service providers. Equals becomes a natural extension of our connected world by homogenizing multiple channels of communication...
Topics: Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer Institute at...
Media X
by Martha G Russell
movies

eye 101

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In a doctorâs waiting room, on public transportation, and while downloading files, consumers are two to three times more receptive to advertising than when sitting in front of their televisions. Ambient media are becoming a truly important means to reach people who multi-task on a 24/7 basis. Results control tests point to engagement and context as keys in the effectiveness of in-store video messaging on product sales and store perception. Exit interviews, conducted before and after the...
Topics: Wait Marketing in Fast-Paced Retail Settings, Monetizing Audience Engagement, Media X, Stanford...
Media X
movies

eye 106

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Changes in Energy Usage As Indicators of Audience Engagement in Sustainability Messaging, Climate change change and energy security issues, as well as increasing fuel prices, have prompted concern over personal energy consumption. Smart meters and other emerging electricity measurement technologies provide new ways of enabling individuals to manage their energy use, and new tools for researchers and utility program designers to maximize individualsâ reductions. For example, measurement of...
Topics: Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer Institute at...
Media X
movies

eye 99

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Susanne Langer famously described the intellectual cycle of new ideas: they ideas burst on the intellectual stage with great grandeur and capture massive attention, only to eventually lose their initial luster and take a more modest place alongside existing paradigms and perspectives. In many ways, digital media and advertising has done just this. Initial clamor and hullabaloo is now tempered with more sober discussions of ways to best integrate newer online touchpoints into traditional offline...
Topics: .Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer Institute at...
Media X
movies

eye 102

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New customer-facing developments at fueling stations engage customers at convenience retailers.
Topics: Convergence of Digital Media and Convenience Retailing, Tim Hayden, Monetizing Audience Engagement,...
Media X
by Ryan Senser
movies

eye 79

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This discusses engagement in new media as part of a long-term process for building relationships with consumers, and examine both the opportunities and pitfalls for short-term monetization.
Topics: Ryan Senser, Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer...
Media X
by Qua Veda
movies

eye 67

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Is it a mistake for CIOâs not to embrace the âgroundswellâ (coined by Forrester Researchers) of social computing? There are significant challenges facing IT in realizing the potential of new capabilities and capturing their value. Yet there may be opportunities to provide a competitive business advantage that should not be overlooked.
Topics: Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer Institute at...
Media X
movies

eye 58

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Description of audience metrics of Google - 2008.
Topics: Ellen Konar, Google, Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008,...
Media X
movies

eye 68

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As consumer behavior changes each month, week and day, an âintegrated campaignâ must be comprised of tens to hundreds of channels and tactics. Increasing the challenge for marketers, there is also greater opportunity than ever to host a meaningful two-way dialogue that realizes exponential traffic and excitement around a brand. Tim will walk through a methodical approach to integrating tactics in todayâs fragmented, consumer-controlled world. He will explain an approach guided by live,...
Topics: Monetizing Audience Engagement, Media X, Stanford University, August 4-5 2008, Summer Institute at...
Media X
by Martha G Russell
movies

eye 84

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Monetizing Audience Engagement Workshop, Media X at Stanford University, August 4-5, 2008, summer Institute at Wallenberg Hall. Methods and metrics for measuring the effectiveness and business impact of new media channels, interactive media, and experiential marketing exploring, single channel and multi-channel strategies and impact for engagement and influence.
Topics: Methods, metrics, measuring, effectiveness, business impact, media channels, interactive media,...